{"id":242015,"date":"2023-07-28T13:35:19","date_gmt":"2023-07-28T11:35:19","guid":{"rendered":"https:\/\/rtrsports.com\/revving-up-your-brand-a-motorsport-driving-sponsorship-for-small-companies\/"},"modified":"2026-10-06T13:50:47","modified_gmt":"2026-10-06T11:50:47","slug":"revving-up-your-brand-a-motorsport-driving-sponsorship-for-small-companies","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/revving-up-your-brand-a-motorsport-sponsorship-guide-for-small-businesses\/","title":{"rendered":"K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in motor sporlar\u0131 sponsorlu\u011fu: do\u011fru basama\u011f\u0131 se\u00e7me rehberi"},"content":{"rendered":"

“Motor sporlar\u0131 b\u00fcy\u00fck \u015firketlerin i\u015fi.” Bizi arayan k\u00fc\u00e7\u00fck ya da orta \u00f6l\u00e7ekli bir i\u015fletme oldu\u011funda en s\u0131k duydu\u011fumuz c\u00fcmle bu. Genellikle hemen ard\u0131ndan, biraz da mahcubiyetle s\u00f6ylenen bir ba\u015fkas\u0131 gelir: “Ama ben de isterdim.”<\/p>\n

Bu \u00f6nyarg\u0131n\u0131n bir dayana\u011f\u0131 var, \u00e7\u00fcnk\u00fc Formula 1 ve MotoGP etraf\u0131nda d\u00f6nen rakamlar ortada. Ama bir Formula 1 tak\u0131m\u0131n\u0131n ortaklar sayfas\u0131n\u0131 a\u00e7mak, tablonun \u00e7ok daha \u00e7e\u015fitli oldu\u011funu g\u00f6rmeye yetiyor. \u00d6rne\u011fin BWT Alpine F1 Team, 2026 i\u00e7in k\u0131rk yedi marka s\u0131ral\u0131yor: bir isim orta\u011f\u0131, d\u00f6rt premium ortak, yirmi \u00fc\u00e7 tak\u0131m orta\u011f\u0131, on alt\u0131 tedarik\u00e7i ve \u00fc\u00e7 lisans sahibi. Hepsi dev \u015firketler de\u011fil; hepsi ayn\u0131 tutar\u0131 \u00f6demiyor, ayn\u0131 \u015feyi sat\u0131n alm\u0131yor.<\/p>\n

K\u0131sacas\u0131 motor sporlar\u0131nda sponsorluk tek bir kap\u0131 de\u011fil, bir merdiven. Bu rehber, k\u00fc\u00e7\u00fck bir i\u015fletmenin hangi basama\u011fa \u00e7\u0131kabilece\u011fini, hangi hedefle ve hangi hatalardan ka\u00e7\u0131narak \u00e7\u0131kmas\u0131 gerekti\u011fini anlamaya yard\u0131mc\u0131 olmak i\u00e7in haz\u0131rland\u0131.<\/p>\n

Motor sporlar\u0131 neden k\u00fc\u00e7\u00fck bir i\u015fletme i\u00e7in de i\u015fe yarar<\/h2>\n

\u0130lk neden g\u00fcvenilirlik. Yar\u0131\u015f, hassasiyetin, tekni\u011fin ve g\u00fcvenilirli\u011fin \u00f6l\u00e7\u00fcld\u00fc\u011f\u00fc yerdir ve bu d\u00fcnyayla ili\u015fkilenen bir \u015firket bu de\u011ferlerin bir k\u0131sm\u0131n\u0131 \u00f6d\u00fcn\u00e7 al\u0131r. Bir makine imalat\u00e7\u0131s\u0131, bir end\u00fcstriyel tedarik\u00e7i ya da kalite satan bir marka i\u00e7in bu, neredeyse kendi kendine kurulan bir hik\u00e2yedir.<\/p>\n

\u0130kincisi ili\u015fki. Pek \u00e7ok k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletme i\u00e7in bir sponsorlu\u011fun ger\u00e7ek de\u011feri televizyonda g\u00f6r\u00fcnen logoda de\u011fil, m\u00fc\u015fterileri, tedarik\u00e7ileri ve \u00e7al\u0131\u015fanlar\u0131 ba\u015fka hi\u00e7bir yerde sat\u0131n al\u0131namayacak bir deneyime g\u00f6t\u00fcrebilmesindedir: bir yar\u0131\u015f hafta sonu, pit ziyareti, pistte bir g\u00fcn. Her m\u00fc\u015fterinin \u00f6nemli oldu\u011fu bir B2B pazar\u0131nda bu, herhangi bir g\u00f6r\u00fcnt\u00fclenme say\u0131s\u0131ndan daha a\u011f\u0131r basar.<\/p>\n

\u00dc\u00e7\u00fcnc\u00fcs\u00fc, sponsorlara san\u0131ld\u0131\u011f\u0131ndan daha olumlu bakan izleyici kitlesi. Formula 1 ve Motorsport Network’\u00fcn 186 \u00fclkede 100.000’den fazla son derece ilgili taraftarla y\u00fcr\u00fctt\u00fc\u011f\u00fc 2025 Global F1 Fan Survey’e g\u00f6re kat\u0131l\u0131mc\u0131lar\u0131n y\u00fczde 76’s\u0131 sponsorlar\u0131n Formula 1 deneyimini zenginle\u015ftirdi\u011fini d\u00fc\u015f\u00fcn\u00fcyor. Bu veri en sad\u0131k taraftarlarla ilgili, ama en az\u0131ndan Formula 1’de sponsorlar\u0131n bir kesinti olarak de\u011fil, g\u00f6sterinin bir par\u00e7as\u0131 olarak alg\u0131land\u0131\u011f\u0131n\u0131 g\u00f6steriyor.<\/p>\n

D\u00f6rd\u00fcnc\u00fcs\u00fc ve son olarak b\u00f6lge. B\u00f6lgesel bir \u015fampiyona, yerel bir yar\u0131\u015f ya da b\u00f6lgeden bir pilot, belirli bir toplulu\u011fa, yani \u015firketin \u00e7al\u0131\u015ft\u0131\u011f\u0131, istihdam sa\u011flad\u0131\u011f\u0131 ve sat\u0131\u015f yapt\u0131\u011f\u0131 toplulu\u011fa hitap eder. Bir b\u00f6lgeye k\u00f6k salm\u0131\u015f bir i\u015fletme i\u00e7in bu \u00e7o\u011fu zaman en mant\u0131kl\u0131 ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r.<\/p>\n

\"K\u00fc\u00e7\u00fck<\/p>\n

Motor sporlar\u0131n\u0131n merdiveni: k\u00fc\u00e7\u00fck bir i\u015fletme nereden girebilir<\/h2>\n

A\u015fa\u011f\u0131dan yukar\u0131ya basamaklar a\u015fa\u011f\u0131 yukar\u0131 \u015f\u00f6yle.<\/p>\n

Yerel ya da b\u00f6lgesel yar\u0131\u015flar ve \u015fampiyonalar.<\/strong> En eri\u015filebilir giri\u015f noktas\u0131d\u0131r; kitle daha k\u00fc\u00e7\u00fck ama b\u00f6lgeye \u00e7ok yak\u0131nd\u0131r. Belirli bir b\u00f6lgede sat\u0131\u015f yapan ve yerel toplulukta tan\u0131nmak isteyen \u015firketler i\u00e7in iyi sonu\u00e7 verir.<\/p>\n

Tek bir pilot.<\/strong> Kartingde ya da alt kategorilerde yar\u0131\u015fan gen\u00e7 bir pilota sponsor olmak, markay\u0131 ki\u015fisel bir hik\u00e2yeye ba\u011flamay\u0131 ve bu hik\u00e2yenin geli\u015fimini izlemeyi sa\u011flar. Se\u00e7im a\u015famas\u0131nda en \u00e7ok dikkat gerektiren bi\u00e7im de budur: De\u011fer ki\u015fiye, program\u0131na ve olu\u015fturabildi\u011fi kitleye ba\u011fl\u0131d\u0131r.<\/p>\n

Ulusal \u015fampiyonalar ve daha k\u00fc\u00e7\u00fck uluslararas\u0131 kategoriler.<\/strong> Burada g\u00f6r\u00fcn\u00fcrl\u00fck artar ve organizasyon daha profesyonel h\u00e2le gelir. B\u00fcy\u00fck \u015fampiyonalarla ayn\u0131 padoku payla\u015fan kategoriler \u00f6zellikle ilgi \u00e7ekicidir: \u00d6rne\u011fin Moto2<\/a>, MotoGP ile ayn\u0131 hafta sonlar\u0131nda ve ayn\u0131 pistlerde yar\u0131\u015f\u0131r; giri\u015f maliyeti ise deneyimimize g\u00f6re \u00e7ok daha d\u00fc\u015f\u00fckt\u00fcr.<\/p>\n

Tedarik\u00e7i ya da teknik ortak.<\/strong> Her sponsorluk yaln\u0131zca parayla \u00f6denmez. Bile\u015fen, malzeme, hizmet ya da teknoloji \u00fcreten bir \u015firket, katk\u0131s\u0131n\u0131n bir k\u0131sm\u0131n\u0131 \u00fcr\u00fcn ya da uzmanl\u0131k olarak sunarak bir tak\u0131ma tedarik\u00e7i olarak girebilir. Formula 1 tak\u0131mlar\u0131n\u0131n ortak listeleri bu rol\u00fcn ne kadar \u00f6nemli oldu\u011funu g\u00f6steriyor: Alpine \u00f6rne\u011finde tedarik\u00e7iler, tak\u0131m ortaklar\u0131n\u0131n hemen ard\u0131ndan say\u0131ca ikinci kategori.<\/p>\n

Hospitality ve etkinlikler.<\/strong> G\u00f6r\u00fcn\u00fcrl\u00fckten \u00e7ok ili\u015fki arayanlar i\u00e7in bir Grand Prix s\u0131ras\u0131ndaki hospitality \u00e7o\u011fu zaman en etkili \u00e7\u00f6z\u00fcmd\u00fcr: Kaporta \u00fczerinde alan de\u011fil, yer sat\u0131n al\u0131n\u0131r ve bunlar m\u00fc\u015fteriler ve ortaklarla ak\u0131lda kalan bir ortamda bulu\u015fmak i\u00e7in kullan\u0131l\u0131r.<\/p>\n

En \u00fcst katlarda elbette MotoGP<\/a> ve Formula 1<\/a> var; isim sponsorundan resm\u00ee tedarik\u00e7iye uzanan bir seviye sistemiyle. Orta \u00f6l\u00e7ekli \u015firketlere kapal\u0131 alanlar de\u011filler, ama buna uygun bir proje, b\u00fct\u00e7e ve aktivasyon yap\u0131s\u0131 gerektirirler.<\/p>\n

Se\u00e7im yapmadan \u00f6nce be\u015f soru<\/h2>\n

Rakamlardan s\u00f6z etmeden \u00f6nce be\u015f soruyu yan\u0131tlamak gerekir. Bunlar, bizimle ileti\u015fime ge\u00e7en \u015firketlere bizim de sordu\u011fumuz sorulard\u0131r.<\/p>\n

Ne elde etmek istiyorum?<\/strong> Bilinirlik, ticari ba\u011flant\u0131lar, m\u00fc\u015fteri sadakati, i\u00e7 motivasyon, kendi kanallar\u0131 i\u00e7in i\u00e7erik. Bu hedeflerin her biri farkl\u0131 tercihlere g\u00f6t\u00fcr\u00fcr ve net bir hedef olmadan sonucu \u00f6l\u00e7mek imk\u00e2ns\u0131zd\u0131r.<\/p>\n

Kime ula\u015fmak istiyorum?<\/strong> B\u00f6lgesel bir rallinin, Formula E’nin ve MotoGP’nin izleyicileri ya\u015f, co\u011frafya ve ilgi alanlar\u0131 bak\u0131m\u0131ndan farkl\u0131d\u0131r. Do\u011fru seri, en \u00e7ok sevdi\u011finiz de\u011fil, sat\u0131\u015f yapt\u0131\u011f\u0131n\u0131z insanlara hitap edendir.<\/p>\n

Aktivasyona ne kadar yat\u0131r\u0131m yapabilirim?<\/strong> Sponsorluk s\u00f6zle\u015fmesi, bir etkinlik ya da tak\u0131mla ili\u015fkilendirilme hakk\u0131n\u0131 sat\u0131n al\u0131r. Sonras\u0131nda yap\u0131lan her \u015fey, yani hospitality, i\u00e7erikler, promosyonlar ve m\u00fc\u015fterilere y\u00f6nelik giri\u015fimler ayr\u0131ca \u00fccretlendirilir ve en ba\u015ftan planlanmal\u0131d\u0131r. Aktivasyon b\u00fct\u00e7esi olmayan bir sponsorluk, bir \u00e7\u0131kartmadan ibaret kalma riski ta\u015f\u0131r.<\/p>\n

Ne kadar s\u00fcreyle?<\/strong> Deneyimimize g\u00f6re tek sezonluk bir anla\u015fma, izleyicinin zihninde bir ili\u015fki kurmak i\u00e7in nadiren yeterlidir. B\u00fcy\u00fck ve tek seferlik bir taahh\u00fct yerine daha k\u00fc\u00e7\u00fck ama birka\u00e7 y\u0131la yay\u0131lan bir taahh\u00fct daha iyidir. \u0130mza zaman\u0131 da \u00f6nemlidir: Bunu motor sporlar\u0131nda sponsorluk s\u00f6zle\u015fmesi imzalamak i\u00e7in en iyi zaman<\/a> yaz\u0131m\u0131zda ele ald\u0131k.<\/p>\n

Sonu\u00e7lar\u0131 nas\u0131l \u00f6l\u00e7ece\u011fim?<\/strong> Elde edilen ba\u011flant\u0131lar, davet edilen m\u00fc\u015fteriler ve a\u00e7\u0131lan g\u00f6r\u00fc\u015fmeler, medyadaki g\u00f6r\u00fcn\u00fcrl\u00fck, sosyal medyadaki b\u00fcy\u00fcme: G\u00f6stergeler sezon sonunda de\u011fil, imzadan \u00f6nce belirlenmelidir.<\/p>\n

En s\u0131k yap\u0131lan hatalar<\/h2>\n

\u0130lki hedefsiz ba\u015flamakt\u0131r. Bu, \u00f6zellikle sponsorluk i\u015fletme sahibinin tutkusundan do\u011fdu\u011funda san\u0131ld\u0131\u011f\u0131ndan daha s\u0131k ya\u015fan\u0131r. Tutku m\u00fckemmel bir motordur, ama bir strateji de\u011fildir.<\/p>\n

\u0130kincisi s\u00f6zle\u015fmeyi dikkatle okumamakt\u0131r. Garantili g\u00f6r\u00fcn\u00fcrl\u00fck, \u00fcr\u00fcn kategorisinde m\u00fcnhas\u0131rl\u0131k, g\u00f6rsel ve isim kullan\u0131m haklar\u0131, s\u00fcre, \u00e7\u0131k\u0131\u015f ko\u015fullar\u0131: Belirsiz b\u0131rak\u0131lan her ayr\u0131nt\u0131, bir \u015feyler ters gitti\u011finde soruna d\u00f6n\u00fc\u015f\u00fcr. Bu noktada bir ajans ya da deneyimli bir dan\u0131\u015fman fark yaratabilir; imzadan \u00f6nce bir ajansa sorulmas\u0131 gereken sorular<\/a> iyi bir ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r.<\/p>\n

\u00dc\u00e7\u00fcnc\u00fcs\u00fc aktivasyonu unutmakt\u0131r. Bir arac\u0131n \u00fczerindeki logo tek ba\u015f\u0131na pek bir \u015fey s\u00f6ylemez. De\u011fer, \u015firketin onun etraf\u0131nda kurduklar\u0131ndan do\u011far: davet edilen m\u00fc\u015fteriler, \u00fcretilen i\u00e7erikler, anlat\u0131lan hik\u00e2yeler. Bu, motor sporlar\u0131nda marka aktivasyonunun<\/a> ilkesidir ve k\u00fc\u00e7\u00fck bir i\u015fletme i\u00e7in de b\u00fcy\u00fck bir \u015firket i\u00e7in oldu\u011fu kadar ge\u00e7erlidir.<\/p>\n

D\u00f6rd\u00fcnc\u00fcs\u00fc uyum yerine prestije g\u00f6re se\u00e7im yapmakt\u0131r. \u00dcnl\u00fc ama kendi kitlesinden uzak bir kategori, daha k\u00fc\u00e7\u00fck ama tam uyumlu bir kategoriden daha az de\u011ferlidir. Sonuncusu da \u015firketin kendisini s\u00fcrece katmamakt\u0131r: \u00c7al\u0131\u015fanlar \u00e7o\u011fu zaman bir sponsorlu\u011fun ilk el\u00e7ileridir ve onlar\u0131 d\u0131\u015far\u0131da b\u0131rakmak sponsorlu\u011fun bir k\u0131sm\u0131n\u0131 bo\u015fa harcamak demektir.<\/p>\n

K\u00fc\u00e7\u00fck bir i\u015fletme ger\u00e7ekten nerede kazan\u0131r<\/h2>\n

K\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmelerin b\u00fcy\u00fcklere kar\u015f\u0131 avantajl\u0131 oldu\u011fu bir alan varsa, o da h\u0131zd\u0131r. K\u00fc\u00e7\u00fck bir \u015firket h\u0131zla karar verebilir, i\u015fletme sahibini do\u011frudan s\u00fcrece katabilir ve pistte ge\u00e7en bir g\u00fcn\u00fc, \u00fc\u00e7 onay katman\u0131ndan ge\u00e7meden en iyi m\u00fc\u015fterileri i\u00e7in bir etkinli\u011fe d\u00f6n\u00fc\u015ft\u00fcrebilir. Sponsorlu\u011funu, b\u00fcy\u00fck bir \u015firketin nadiren kullanabildi\u011fi ki\u015fisel bir tonla anlatabilir.<\/p>\n

Motor sporlar\u0131n\u0131n en \u00e7ok getiri sa\u011flad\u0131\u011f\u0131 yer buras\u0131d\u0131r: genel bir vitrin olarak de\u011fil, mevcut ili\u015fkileri g\u00fc\u00e7lendirmenin ve yenilerini a\u00e7man\u0131n bir arac\u0131 olarak. Motor sporlar\u0131na net bir hedefle, do\u011fru basamaktan ve ger\u00e7ek\u00e7i bir aktivasyon plan\u0131yla giren k\u00fc\u00e7\u00fck bir i\u015fletme bir hayal sat\u0131n alm\u0131yor. Ak\u0131lda kalman\u0131n farkl\u0131 ve \u00e7o\u011fu zaman daha etkili bir yolunu sat\u0131n al\u0131yor.<\/p>\n

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K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in motor sporlar\u0131 sponsorlu\u011fu hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n \r\n
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\r\n K\u00fc\u00e7\u00fck bir i\u015fletme motor sporlar\u0131na sponsor olabilir mi?<\/b>\r\n <\/h3>\r\n\r\n
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Evet. Motor sporlar\u0131nda sponsorluk seviyelere g\u00f6re d\u00fczenlenir: yerel ve b\u00f6lgesel yar\u0131\u015flardan pilotlara, ulusal \u015fampiyonalardan b\u00fcy\u00fck \u015fampiyonalarla ayn\u0131 padoku payla\u015fan kategorilere, tedarik\u00e7i ya da teknik ortak rollerine ve Grand Prix’lerdeki hospitality’ye kadar. Formula 1 tak\u0131mlar\u0131n\u0131n bile farkl\u0131 seviyelerde onlarca orta\u011f\u0131 vard\u0131r.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Motor sporlar\u0131 k\u00fc\u00e7\u00fck ya da orta \u00f6l\u00e7ekli bir i\u015fletmeye hangi avantajlar\u0131 sunar?<\/b>\r\n <\/h3>\r\n\r\n
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G\u00fcvenilirlik, \u00e7\u00fcnk\u00fc marka hassasiyet ve teknikle ili\u015fkilendirilir; ili\u015fkiler, \u00e7\u00fcnk\u00fc m\u00fc\u015fterileri ve ortaklar\u0131 \u00f6zel bir deneyimde a\u011f\u0131rlama imk\u00e2n\u0131 vard\u0131r; en az\u0131ndan Formula 1’de sponsorlar\u0131 g\u00f6sterinin bir par\u00e7as\u0131 olarak g\u00f6ren bir izleyici kitlesi; ve yerel kategorilerde \u015firketin faaliyet g\u00f6sterdi\u011fi b\u00f6lgeyle do\u011frudan bir ba\u011f.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n \u0130\u015fe nereden ba\u015flamak gerekir?<\/b>\r\n <\/h3>\r\n\r\n
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Net bir hedeften ve ula\u015f\u0131lmak istenen kitleden. Bir b\u00f6lgeye k\u00f6k salm\u0131\u015f bir \u015firket i\u00e7in yerel \u015fampiyonalar ya da b\u00f6lgeden bir pilot \u00e7o\u011fu zaman ilk ad\u0131md\u0131r. B2B alan\u0131nda \u00e7al\u0131\u015fanlar i\u00e7in hospitality ya da MotoGP ve Formula 1 ile ayn\u0131 padoku payla\u015fan kategoriler daha fazla ili\u015fki f\u0131rsat\u0131 sunar.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n K\u00fc\u00e7\u00fck bir i\u015fletme sponsor yerine tedarik\u00e7i olarak girebilir mi?<\/b>\r\n <\/h3>\r\n\r\n
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Evet. Pek \u00e7ok tak\u0131m, katk\u0131s\u0131n\u0131n bir k\u0131sm\u0131n\u0131 \u00fcr\u00fcn, malzeme, hizmet ya da uzmanl\u0131kla sa\u011flayan teknik ortaklar\u0131 veya tedarik\u00e7ileri kabul eder. Formula 1 tak\u0131mlar\u0131n\u0131n ortak listelerinde bile tedarik\u00e7ilerin a\u011f\u0131rl\u0131\u011f\u0131 vard\u0131r: \u00d6rne\u011fin BWT Alpine F1 Team’de k\u0131rk yedi markan\u0131n on alt\u0131s\u0131 tedarik\u00e7idir.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Hangi hatalardan ka\u00e7\u0131nmak gerekir?<\/b>\r\n <\/h3>\r\n\r\n
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\u00d6l\u00e7\u00fclebilir hedefler olmadan ba\u015flamak, g\u00f6r\u00fcn\u00fcrl\u00fck, m\u00fcnhas\u0131rl\u0131k, g\u00f6rsel haklar\u0131 ve s\u00fcre konusunda belirsiz bir s\u00f6zle\u015fme imzalamak, aktivasyon b\u00fct\u00e7esi \u00f6ng\u00f6rmemek, kendi kitlesiyle uyum yerine prestije g\u00f6re kategori se\u00e7mek ve \u00e7al\u0131\u015fanlar\u0131 ile m\u00fc\u015fterileri s\u00fcrece katmamak.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Motor sporlar\u0131nda bir sponsorluk ne kadar s\u00fcrmeli?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Deneyimimize g\u00f6re tek bir sezon, izleyicinin zihninde marka ile yar\u0131\u015f aras\u0131nda bir ba\u011f kurmak i\u00e7in nadiren yeterlidir. Genellikle daha k\u00fc\u00e7\u00fck ama birka\u00e7 y\u0131la yay\u0131lan, hedefleri ve g\u00f6stergeleri imzadan \u00f6nce belirlenmi\u015f bir taahh\u00fct daha uygundur.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

“Motor sporlar\u0131 b\u00fcy\u00fck \u015firketlerin i\u015fi.” Bizi arayan k\u00fc\u00e7\u00fck ya da orta \u00f6l\u00e7ekli bir i\u015fletme oldu\u011funda en s\u0131k duydu\u011fumuz c\u00fcmle bu. Genellikle hemen ard\u0131ndan, biraz da mahcubiyetle s\u00f6ylenen bir ba\u015fkas\u0131 gelir: “Ama ben de isterdim.” Bu \u00f6nyarg\u0131n\u0131n bir dayana\u011f\u0131 var, \u00e7\u00fcnk\u00fc Formula 1 ve MotoGP etraf\u0131nda d\u00f6nen rakamlar ortada. Ama bir Formula 1 tak\u0131m\u0131n\u0131n ortaklar sayfas\u0131n\u0131 […]<\/p>\n","protected":false},"author":17,"featured_media":195300,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200,20199],"tags":[],"class_list":["post-242015","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"\nK\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in motor sporlar\u0131 sponsorlu\u011fu rehberi<\/title>\n<meta name=\"description\" content=\"K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in motor sporlar\u0131 sponsorlu\u011fu: nereden girilir, se\u00e7imden \u00f6nce be\u015f soru, ka\u00e7\u0131n\u0131lmas\u0131 gereken hatalar ve KOB\u0130'lerin ger\u00e7ek kazanc\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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