{"id":242036,"date":"2023-05-21T13:41:15","date_gmt":"2023-05-21T11:41:15","guid":{"rendered":"https:\/\/rtrsports.com\/nasil-ve-neden-bwt-sponsorlari-f1\/"},"modified":"2026-10-05T11:09:43","modified_gmt":"2026-10-05T09:09:43","slug":"nasil-ve-neden-bwt-sponsorlari-f1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/neden-nasil-bwt-sponsor-f1\/","title":{"rendered":"Formula 1&#8217;de BWT: Force India&#8217;dan Alpine&#8217;e pembe sponsorun hik\u00e2yesi"},"content":{"rendered":"<p><strong>BWT, Best Water Technology&#8217;nin k\u0131saltmas\u0131, merkezi Mondsee&#8217;de olan Avusturyal\u0131 bir su ar\u0131tma \u015firketi. Formula 1&#8217;de 2017&#8217;den beri var: Force India&#8217;n\u0131n isim sponsoru olarak gridde pembeyi getirdi; tak\u0131m\u0131 Racing Point ve Aston Martin (2021, daha m\u00fctevaz\u0131 bir markayla) olarak izledi ve 2022&#8217;den beri Alpine&#8217;in isim orta\u011f\u0131. 2026&#8217;da tak\u0131m h\u00e2l\u00e2 BWT Alpine ad\u0131yla yar\u0131\u015f\u0131yor, ama 2027&#8217;den itibaren ad\u0131 Gucci Racing Alpine olacak.<\/strong><\/p>\n<p><em>Ekim 2026&#8217;da g\u00fcncellendi.<\/em><\/p>\n<p>F1 paddock&#8217;unda bir sponsorla di\u011ferlerinden daha fazla \u00f6zde\u015fle\u015fen bir renk var: BWT pembesi. 2017&#8217;de Force India&#8217;larda ortaya \u00e7\u0131k\u0131yor, Racing Point&#8217;te kal\u0131yor, 2021&#8217;de ye\u015fil Aston Martin&#8217;de bir ayr\u0131nt\u0131ya k\u00fc\u00e7\u00fcl\u00fcyor ve 2022&#8217;de o sezonun ilk iki yar\u0131\u015f\u0131n\u0131 neredeyse tamamen pembe bir renk d\u00fczeniyle yar\u0131\u015fan Alpine&#8217;de g\u00fc\u00e7l\u00fc bir \u015fekilde geri d\u00f6n\u00fcyor. Burada BWT&#8217;nin kim oldu\u011funu, F1&#8217;deki varl\u0131\u011f\u0131n\u0131n nas\u0131l de\u011fi\u015fti\u011fini, su hakk\u0131ndaki mesaj\u0131n\u0131n ne s\u00f6yledi\u011fini ve 2027&#8217;den itibaren hik\u00e2yenin neden de\u011fi\u015fti\u011fini bulacaks\u0131n\u0131z.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-127261\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ocon.jpg\" alt=\"Esteban Ocon, pembe ve mavi BWT renk d\u00fczenli Alpine ile\" width=\"600\" height=\"338\" \/><\/p>\n<h2>BWT kim<\/h2>\n<p>BWT; evler, sanayi, kamu tesisleri ve oteller i\u00e7in suyu ar\u0131tan ve su kalitesini iyile\u015ftiren sistemler \u00fcretiyor. \u015eirket 1823&#8217;te Benckiser Wassertechnik olarak kuruldu; 1990&#8217;da Andreas Wei\u00dfenbacher taraf\u0131ndan y\u00f6netim sat\u0131n almas\u0131yla devral\u0131nd\u0131 ve Best Water Technology ad\u0131n\u0131 ald\u0131; buradaki \u00abB\u00bb, i\u015fleri ba\u015fkalar\u0131ndan \u00abbiraz daha iyi\u00bb yapma hedefini ifade ediyor. Merkezi Avusturya&#8217;n\u0131n Mondsee kentinde; Almanya, Fransa ve \u0130svi\u00e7re&#8217;de de tesisleri var.<\/p>\n<h2>F1&#8217;deki varl\u0131\u011f\u0131, y\u0131l y\u0131l<\/h2>\n<ul>\n<li><strong>2017:<\/strong> BWT, Force India&#8217;n\u0131n isim sponsoru olarak F1&#8217;e giriyor. Paddock&#8217;un \u00abPink Panthers\u00bb diye adland\u0131rd\u0131\u011f\u0131 pembe ara\u00e7lar\u0131n nedeni bu.<\/li>\n<li><strong>2018-2020:<\/strong> tak\u0131m Racing Point oluyor ve BWT yan\u0131nda kal\u0131yor.<\/li>\n<li><strong>2021:<\/strong> Aston Martin&#8217;e ge\u00e7i\u015f ve ye\u015fil renk d\u00fczeniyle BWT daha m\u00fctevaz\u0131 bir markayla ortak olarak kal\u0131yor, isim ise Cognizant&#8217;a gidiyor. Sebastian Vettel markan\u0131n el\u00e7isi oluyor ve pembe bir kaskla yar\u0131\u015f\u0131yor.<\/li>\n<li><strong>2022:<\/strong> 11 \u015eubat&#8217;ta Alpine, BWT&#8217;yi \u00e7ok y\u0131ll\u0131k bir anla\u015fmayla isim orta\u011f\u0131 olarak duyuruyor ve tak\u0131m BWT Alpine F1 Team oluyor. A522, ilk iki yar\u0131\u015fta, Bahreyn ve Suudi Arabistan&#8217;da, neredeyse tamamen pembe.<\/li>\n<li><strong>2026:<\/strong> 23 Ocak&#8217;ta Barselona&#8217;da tan\u0131t\u0131lan A526 mavi; yan podlarda pembe BWT logosu var. M\u00fc\u015fteri olarak Mercedes motorlu ilk Alpine.<\/li>\n<li><strong>2027:<\/strong> 27 May\u0131s 2026&#8217;da duyuruldu\u011fu \u00fczere Gucci, isim orta\u011f\u0131 olarak BWT&#8217;nin yerini al\u0131yor: tak\u0131m Gucci Racing Alpine Formula One Team ad\u0131n\u0131 ta\u015f\u0131yacak.<\/li>\n<\/ul>\n<h2>Mesaj: \u00abChange the world, sip by sip\u00bb<\/h2>\n<p>Pembe rastgele bir renk se\u00e7imi de\u011fil: BWT&#8217;nin anlat\u0131s\u0131nda d\u00fcnyay\u0131 \u00abyudum yudum\u00bb de\u011fi\u015ftirme misyonunu, suyun plastik \u015fi\u015feden de\u011fil musluktan i\u00e7ildi\u011fi yerler olan \u00abBottle Free Zones\u00bb fikriyle birlikte temsil ediyor. 2021&#8217;de Vettel markan\u0131n el\u00e7isi oldu\u011funda pembe kask tam olarak bu slogan\u0131 ta\u015f\u0131yordu ve i\u015f birli\u011fi okullar\u0131 ve anaokullar\u0131n\u0131 \u00abBottle Free Zones\u00bba d\u00f6n\u00fc\u015ft\u00fcrerek ba\u015flad\u0131; ayn\u0131 aylarda Formula 1, \u00e7al\u0131\u015fanlar\u0131ndan paddock&#8217;ta tek kullan\u0131ml\u0131k plastik \u015fi\u015fe kullanmamalar\u0131n\u0131 istiyordu. \u00dcr\u00fcn\u00fc musluk suyu olan bir marka i\u00e7in F1&#8217;deki g\u00f6r\u00fcn\u00fcrl\u00fck ve motor sporlar\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilirlik temas\u0131 birbirini destekledi.<\/p>\n<h2>F1&#8217;in BWT&#8217;ye verdi\u011fi<\/h2>\n<p>Bir platform ve her \u015feyden \u00f6nce tan\u0131nabilir bir kimlik. Renk, su teknolojisi \u015firketine yan podlardaki k\u00fc\u00e7\u00fck bir logonun sa\u011flayamayaca\u011f\u0131 bir grid varl\u0131\u011f\u0131 kazand\u0131rd\u0131. Sponsor olmay\u0131 d\u00fc\u015f\u00fcnenler i\u00e7in yararl\u0131 bir \u00f6rnek: bir renk, bir mesaj ve onu y\u0131llarca pistte ta\u015f\u0131yan bir tak\u0131m, markan\u0131n \u00f6ne \u00e7\u0131kt\u0131\u011f\u0131 tek bir sezondan daha de\u011ferli.<\/p>\n<h2>2027&#8217;den itibaren: isim hakk\u0131 Gucci&#8217;ye ge\u00e7iyor<\/h2>\n<p>\u0130sim orta\u011f\u0131 olarak be\u015f sezonun (2022&#8217;den 2026&#8217;ya) ard\u0131ndan BWT, tak\u0131m\u0131n ad\u0131n\u0131 F1&#8217;de isim orta\u011f\u0131 olan ilk l\u00fcks moda markas\u0131 olarak giren Gucci&#8217;ye b\u0131rak\u0131yor. Pazar\u0131 izleyenler i\u00e7in bu bir i\u015faret: bir tak\u0131m\u0131n isim hakk\u0131 sabit de\u011fil, onu sat\u0131n alanlar\u0131n stratejileriyle de\u011fi\u015fiyor. Tak\u0131mlar\u0131n bug\u00fcnk\u00fc sponsorlar\u0131n\u0131n kimler oldu\u011funu <a href=\"https:\/\/rtrsports.com\/tr\/blog\/the-275-sponsorship-deals-of-the-2023-formula-1-seasons\/\">2026&#8217;da F1 tak\u0131mlar\u0131n\u0131n sponsorlar\u0131<\/a> yaz\u0131s\u0131nda ve <a href=\"https:\/\/rtrsports.com\/tr\/blog\/her-takimin-2026-formula-1-sezonu-icin-isim-sponsoru\/\">2026 sezonunun isim sponsorlar\u0131<\/a> listesinde bulabilirsiniz; ara\u00e7lar ve pilotlar\u0131n tablosu <a href=\"https:\/\/rtrsports.com\/tr\/blog\/the-teams-of-formula-1-2023-launches-pilots-and-sponsors\/\">2026 Formula 1 tak\u0131mlar\u0131<\/a> yaz\u0131s\u0131nda, b\u00fct\u00e7e e\u015fikleri i\u00e7in ise <a href=\"https:\/\/rtrsports.com\/tr\/blog\/cost-formula-1-sponsorluklar\/\">Formula 1 sponsorluk maliyeti<\/a> rehberi var.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Markan\u0131z\u0131 Formula 1&#8217;e ta\u015f\u0131mak ister misiniz?<\/strong><br \/>RTR Sports Marketing, 1995&#8217;ten beri motor sporlar\u0131nda sponsorluklar kuruyor.<\/div><p><a href=\"https:\/\/rtrsports.com\/tr\/formul-1-sponsorluk\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Formula 1 sponsorlu\u011fu<\/a><br \/><\/div>\n<p><strong>Kaynaklar<\/strong>: <a href=\"https:\/\/en.wikipedia.org\/wiki\/BWT_(company)\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, BWT<\/a>; <a href=\"https:\/\/www.chemie.de\/firmen\/1039851\/bwt-austria-gmbh.html\" target=\"_blank\" rel=\"nofollow noopener\">chemie.de, BWT Austria<\/a>; <a href=\"https:\/\/www.the-race.com\/formula-1\/bwt-to-remain-in-f1-with-aston-will-feature-on-livery\" target=\"_blank\" rel=\"nofollow noopener\">The Race, 2021&#8217;de Aston Martin ile BWT<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/950962\/1\/aston-martin-will-retain-subtle-bwt-branding-2021-f1-car\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Aston Martin&#8217;deki BWT markas\u0131<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/alpine-bwt-partnership-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, BWT ve Alpine<\/a>; <a href=\"https:\/\/www.grandprix247.com\/formula-1-news\/former-aston-martin-sponsor-bwt-joins-alpine\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, BWT Alpine&#8217;e kat\u0131l\u0131yor<\/a>; <a href=\"https:\/\/www.automotiveworld.com\/news-releases\/bwt-and-alpine-f1-team-combine-forces-in-strategic-partnership-aimed-at-sustainability-drive\/\" target=\"_blank\" rel=\"nofollow noopener\">Alpine, BWT ortakl\u0131\u011f\u0131 bas\u0131n b\u00fclteni<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/972279\/1\/vettel-race-pink-f1-helmet-2021-after-becoming-bwt-ambassador\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Vettel BWT el\u00e7isi<\/a>; <a href=\"https:\/\/www.crash.net\/f1\/news\/1088626\/1\/alpine-unveil-mercedes-powered-f1-2026-car-livery-cruise-ship\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, 2026 Alpine renk d\u00fczeni<\/a>; <a href=\"https:\/\/www.grandprix247.com\/f1-teams-news\/gucci-to-become-title-partner-of-alpine-f1-team-from-2027\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, Gucci Alpine&#8217;in isim orta\u011f\u0131<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/gucci-alpine-f1-title-sponsor-2027-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, Gucci ve Alpine<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>S\u0131k\u00e7a sorulan sorular<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>BWT ne anlama geliyor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nBWT, Best Water Technology demek: merkezi Mondsee&#8217;de olan, 1823&#8217;te Benckiser Wassertechnik olarak kurulan ve 1990&#8217;daki y\u00f6netim sat\u0131n almas\u0131ndan sonra yeniden adland\u0131r\u0131lan Avusturyal\u0131 bir su ar\u0131tma \u015firketi.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>BWT 2026&#039;da hangi F1 tak\u0131m\u0131na sponsor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nBWT Alpine F1 Team ad\u0131yla yar\u0131\u015fan Alpine&#8217;e. BWT, 2022&#8217;den beri tak\u0131m\u0131n isim orta\u011f\u0131.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>BWT ara\u00e7lar\u0131 neden pembe?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nPembe markan\u0131n rengi: BWT onu 2017&#8217;de Force India ile F1&#8217;e getirdi, Racing Point&#8217;le s\u00fcrd\u00fcrd\u00fc ve 2022&#8217;den beri Alpine ile ta\u015f\u0131yor. \u00abChange the world, sip by sip\u00bb slogan\u0131n\u0131 temsil ediyor.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>BWT Alpine&#039;den ayr\u0131l\u0131yor mu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n2027&#8217;den itibaren BWT isim orta\u011f\u0131 olmayacak: tak\u0131m\u0131n ad\u0131, 27 May\u0131s 2026&#8217;da duyuruldu\u011fu \u00fczere Gucci Racing Alpine Formula One Team olacak.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>F1&#039;de BWT&#039;nin el\u00e7isi kimdi?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSebastian Vettel, 2021&#8217;den itibaren, Aston Martin i\u00e7in yar\u0131\u015ft\u0131\u011f\u0131 d\u00f6nemde: pembe kask\u0131 \u00abChange the world, sip by sip\u00bb slogan\u0131n\u0131 ta\u015f\u0131yordu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>BWT, Best Water Technology&#8217;nin k\u0131saltmas\u0131, merkezi Mondsee&#8217;de olan Avusturyal\u0131 bir su ar\u0131tma \u015firketi. Formula 1&#8217;de 2017&#8217;den beri var: Force India&#8217;n\u0131n isim sponsoru olarak gridde pembeyi getirdi; tak\u0131m\u0131 Racing Point ve Aston Martin (2021, daha m\u00fctevaz\u0131 bir markayla) olarak izledi ve 2022&#8217;den beri Alpine&#8217;in isim orta\u011f\u0131. 2026&#8217;da tak\u0131m h\u00e2l\u00e2 BWT Alpine ad\u0131yla yar\u0131\u015f\u0131yor, ama 2027&#8217;den itibaren [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":194740,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20201,20199],"tags":[],"class_list":["post-242036","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-tr","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>BWT Ne Demek? F1&#039;deki Pembe Sponsorun Hik\u00e2yesi<\/title>\n<meta name=\"description\" content=\"BWT kim, 2017&#039;de Force India ile F1&#039;e nas\u0131l girdi, pembe, 2022&#039;den beri Alpine isim ortakl\u0131\u011f\u0131 ve 2027&#039;de Gucci&#039;ye ge\u00e7i\u015f. Ekim 2026&#039;da g\u00fcncellendi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/neden-nasil-bwt-sponsor-f1\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Formula 1&#039;de BWT: Force India&#039;dan Alpine&#039;e pembe sponsorun hik\u00e2yesi\" \/>\n<meta property=\"og:description\" content=\"BWT kim, 2017&#039;de Force India ile F1&#039;e nas\u0131l girdi, pembe, 2022&#039;den beri Alpine isim ortakl\u0131\u011f\u0131 ve 2027&#039;de Gucci&#039;ye ge\u00e7i\u015f. 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