{"id":242041,"date":"2023-07-11T10:03:22","date_gmt":"2023-07-11T08:03:22","guid":{"rendered":"https:\/\/rtrsports.com\/sampanya-sponsorlugu-formul-1-tarihi-ve-onemi\/"},"modified":"2026-10-05T15:45:59","modified_gmt":"2026-10-05T13:45:59","slug":"sampanya-sponsorlugu-formul-1-tarihi-ve-onemi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/formul-1-tarih-ve-onem-icinde-sampanya-sponsorlugu\/","title":{"rendered":"Formula 1&#8217;de \u015fampanya: tarih, tedarik\u00e7iler ve sponsorlar i\u00e7in de\u011fer"},"content":{"rendered":"<p><strong>Formula 1&#8217;in resm\u00ee \u015fampanyas\u0131 2025&#8217;ten beri Mo\u00ebt &amp; Chandon: marka, F1 ile LVMH aras\u0131nda 5 \u015eubat 2025&#8217;te duyurulan on y\u0131ll\u0131k bir anla\u015fmayla, Ferrari Trento&#8217;nun (2021-2024) yerine podyuma geri d\u00f6nd\u00fc. F1&#8217;de podyum \u015ferefi 1950&#8217;ye dayan\u0131r; o y\u0131l Mo\u00ebt, Juan Manuel Fangio&#8217;ya bir \u015fi\u015fe hediye etti. \u015ei\u015feyi p\u00fcsk\u00fcrtme gelene\u011fi ise 1967 Le Mans 24 Saat&#8217;inde Dan Gurney ile do\u011fdu.<\/strong><\/p>\n<p><em>Ekim 2026&#8217;da g\u00fcncellendi.<\/em><\/p>\n<p>Zaferi tek bir harekette dam\u0131tmak gerekse, muhtemelen bir \u015fi\u015feyi sallay\u0131p mekaniklerin \u00fczerine p\u00fcsk\u00fcrtmek olurdu. Kendili\u011finden g\u00f6r\u00fcnen, k\u0131smen \u00f6yle de olan bir rit\u00fcel; ama bug\u00fcn ayn\u0131 zamanda sporun en de\u011ferli marka anlar\u0131ndan biri: duygunun zirvesinde, d\u00fcnya \u00e7ap\u0131nda bir izleyici \u00f6n\u00fcnde, bir pilotun kupay\u0131 kald\u0131rd\u0131\u011f\u0131 anda gelir. Burada nereden geldi\u011fini, y\u0131llar i\u00e7inde kimlerin sa\u011flad\u0131\u011f\u0131n\u0131, bir sponsor i\u00e7in neden de\u011fer ta\u015f\u0131d\u0131\u011f\u0131n\u0131 ve di\u011fer sporlarda neler oldu\u011funu bulacaks\u0131n\u0131z.<\/p>\n<h2>Bug\u00fcn F1 podyumunda hangi \u015fampanya kullan\u0131l\u0131yor<\/h2>\n<p>2025&#8217;ten beri Mo\u00ebt &amp; Chandon. \u0130lk \u00fc\u00e7 ve kazanan tak\u0131m onun \u015fi\u015feleriyle kutlama yap\u0131yor; marka ayr\u0131ca 2025 Bel\u00e7ika Grand Prix&#8217;sinin isim sponsoruydu. Mo\u00ebt&#8217;in d\u00f6n\u00fc\u015f\u00fcyle F1, 2021&#8217;de Carbon&#8217;dan ve pandemide Mo\u00ebt&#8217;in k\u0131sa s\u00fcreli d\u00f6n\u00fc\u015f\u00fcnden sonra gelen, bir \u0130talyan k\u00f6p\u00fckl\u00fc \u015farab\u0131 (\u015fampanya de\u011fil) olan Ferrari Trento d\u00f6nemini kapatt\u0131. Tedarik\u00e7ilerin s\u0131ras\u0131, derlemelere g\u00f6re:<\/p>\n<ul>\n<li><strong>1950&#8217;den:<\/strong> Mo\u00ebt &amp; Chandon, Reims&#8217;taki Fransa Grand Prix&#8217;sinde Fangio&#8217;ya verilen ilk \u015fi\u015feyle;<\/li>\n<li><strong>2000-2015:<\/strong> G.H. Mumm;<\/li>\n<li><strong>2016-2017:<\/strong> Chandon, evin Arjantin versiyonu, birka\u00e7 Grand Prix i\u00e7in;<\/li>\n<li><strong>2017-2019:<\/strong> Champagne Carbon;<\/li>\n<li><strong>2020:<\/strong> Mo\u00ebt &amp; Chandon, k\u0131sa bir d\u00f6n\u00fc\u015fle;<\/li>\n<li><strong>2021-2024:<\/strong> Ferrari Trento;<\/li>\n<li><strong>2025&#8217;ten:<\/strong> Mo\u00ebt &amp; Chandon.<\/li>\n<\/ul>\n<p>Kaynaklar Mo\u00ebt&#8217;in ilk s\u00f6zle\u015fmesinin kesin y\u0131llar\u0131nda uyu\u015fmuyor (kimi 1966, kimi 1950-1999 diyor): \u00f6z\u00fcnde, onlarca y\u0131l boyunca F1&#8217;in \u015ferefi onunkiydi.<\/p>\n<h2>P\u00fcsk\u00fcrtme nas\u0131l do\u011fdu<\/h2>\n<p>1950&#8217;de Reims-Gueux&#8217;deki Fransa Grand Prix&#8217;sinden sonra Mo\u00ebt &amp; Chandon, Fangio&#8217;ya bir \u015fi\u015fe sundu: podyum \u015ferefi buradan geliyor. P\u00fcsk\u00fcrtme daha sonra ve neredeyse tesad\u00fcfen geldi. 1966&#8217;da Le Mans&#8217;ta bir \u015fi\u015fenin mantar\u0131 kendili\u011finden f\u0131rlad\u0131; 1967&#8217;de A.J. Foyt ile Ford GT40&#8217;ta kazanan Dan Gurney, Mo\u00ebt \u015fi\u015fesini sallay\u0131p Henry Ford II&#8217;yi, Carroll Shelby&#8217;yi ve etraf\u0131ndaki herkesi p\u00fcsk\u00fcrtt\u00fc. Bunu kendisi anlatt\u0131: bir gelenek kurma fikri olmayan, anl\u0131k bir hareketti.<\/p>\n<h2>Bir sponsor i\u00e7in neden de\u011ferli<\/h2>\n<p>Podyumdaki \u015fampanya, marka yerle\u015ftirmenin ders kitab\u0131 \u00f6rne\u011fidir: \u00fcr\u00fcn, en y\u00fcksek duygu an\u0131nda, kazanan\u0131n elinde g\u00f6r\u00fcn\u00fcr ve sahne d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131nda \u00e7ekilip payla\u015f\u0131l\u0131r. Bir l\u00fcks ev i\u00e7in de\u011fer, zafer ile \u015feref aras\u0131ndaki ili\u015fkidedir: marka duygunun yan\u0131nda durmakla kalmaz, onu tan\u0131n\u0131r k\u0131lar. LVMH ile birlikte anla\u015fma yaln\u0131zca podyumla da ilgili de\u011fil: ayn\u0131 on y\u0131ll\u0131k ortakl\u0131k Mo\u00ebt &amp; Chandon&#8217;un ad\u0131n\u0131 b\u00fct\u00fcn bir Grand Prix&#8217;ye ba\u011flamas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n<p>Bir l\u00fcks grubun F1&#8217;e nas\u0131l girdi\u011fini anlamak isteyenler, ayn\u0131 marka evrenine ait olan <a href=\"https:\/\/rtrsports.com\/tr\/blog\/louis-vuitton-formula-1-sponsorlugu-tarihi-bir-an\/\">Louis Vuitton&#8217;un Formula 1 sponsorlu\u011fu<\/a> hik\u00e2yesini okuyabilir.<\/p>\n<h2>Di\u011fer sporlar, di\u011fer rit\u00fceller<\/h2>\n<p>Her sporun kendi rit\u00fceli var. Indianapolis 500&#8217;de kazanan s\u00fct i\u00e7er: gelenek, Louis Meyer&#8217;in \u00fc\u00e7\u00fcnc\u00fc zaferinden sonra ayran istedi\u011fi ve bir Milk Foundation y\u00f6neticisinin foto\u011fraf\u0131 gazetede g\u00f6rd\u00fc\u011f\u00fc 1936&#8217;ya uzan\u0131r. Amerikan futbolunda Gatorade du\u015fu 1984&#8217;te, New York Giants&#8217;tan Jim Burt&#8217;\u00fcn antren\u00f6r\u00fc Bill Parcells&#8217;\u0131n \u00fczerine bir so\u011futucu devirmesiyle do\u011fdu. MotoGP&#8217;de podyum Prosecco ile kutlan\u0131r: Consorzio Prosecco DOC 2019&#8217;dan beri kutlamalar\u0131n resm\u00ee tedarik\u00e7isidir. \u0130\u00e7ecekler de\u011fi\u015fir, mekanizma kal\u0131r: markan\u0131n sahiplenebilece\u011fi ortak ve tan\u0131n\u0131r bir hareket.<\/p>\n<h2>S\u0131n\u0131r: alkol ve pazarlar<\/h2>\n<p>Rit\u00fcelin bir s\u0131n\u0131r\u0131 var. Alkol\u00fcn yasak oldu\u011fu \u00fclkelerdeki (Suudi Arabistan, Bahreyn, Katar, Emirlikler) Grand Prix&#8217;lerde F1 \u015fampanyan\u0131n yerine alkols\u00fcz bir i\u00e7ecek kullan\u0131r. Sponsor olanlar i\u00e7in konu \u00f6nemsiz de\u011fil: motorsporlar\u0131nda alkoll\u00fc i\u00e7eceklerin varl\u0131\u011f\u0131n\u0131n kurallar ve tart\u0131\u015fmalardan olu\u015fan bir ge\u00e7mi\u015fi var; bunu <a href=\"https:\/\/rtrsports.com\/tr\/blog\/alcohol-advertising-in-f1-between-sports-marketing-and-ethics\/\">F1&#8217;de alkol reklam\u0131: spor, pazarlama ve etik aras\u0131nda<\/a> ve <a href=\"https:\/\/rtrsports.com\/tr\/blog\/alkol-motor-sporlari-sponsorluklari\/\">Drink and Drive: neden bu kadar \u00e7ok alkol markas\u0131 motorsporlar\u0131na sponsor oluyor<\/a> yaz\u0131lar\u0131nda anlat\u0131yoruz. F1&#8217;e girmeyi de\u011ferlendirenler b\u00fct\u00e7e e\u015fiklerini <a href=\"https:\/\/rtrsports.com\/tr\/blog\/cost-formula-1-sponsorluklar\/\">Formula 1 sponsorluk maliyeti<\/a> rehberinde bulabilir.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Markan\u0131z\u0131 Formula 1&#8217;e ta\u015f\u0131mak ister misiniz?<\/strong><br \/>RTR Sports Marketing 1995&#8217;ten beri motorsporlar\u0131nda sponsorluklar kuruyor.<\/div><p><a href=\"https:\/\/rtrsports.com\/tr\/formul-1-sponsorluk\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Formula 1 sponsorlu\u011fu<\/a><br \/><\/div>\n<p><strong>Kaynaklar<\/strong>: <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/moet-and-chandon-returns-as-the-official-champagne-of-formula-1.5ys8u5lq4Z6eXQRPtCaa5g\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, Mo\u00ebt &amp; Chandon resm\u00ee \u015fampanya olarak d\u00f6n\u00fcyor<\/a>; <a href=\"https:\/\/www.autosport.com\/f1\/news\/-how-spraying-champagne-became-a-tradition-on-the-f1-podium\/10646556\/\" target=\"_blank\" rel=\"nofollow noopener\">Autosport, p\u00fcsk\u00fcrtme nas\u0131l gelenek oldu<\/a>; <a href=\"https:\/\/www.thegentlemansjournal.com\/article\/moet-chandon-formula-one-f1-podium-champagne\/\" target=\"_blank\" rel=\"nofollow noopener\">The Gentleman&#8217;s Journal, Mo\u00ebt &amp; Chandon ve F1<\/a>; <a href=\"https:\/\/www.falstaff.com\/en\/news\/moet-chandon-returns-as-the-official-champagne-of-formula-1\" target=\"_blank\" rel=\"nofollow noopener\">Falstaff, Mo\u00ebt &amp; Chandon&#8217;un d\u00f6n\u00fc\u015f\u00fc<\/a>; <a href=\"https:\/\/www.motorsportmagazine.com\/archive\/article\/january-2015\/106\/throwing-bubbles\/\" target=\"_blank\" rel=\"nofollow noopener\">Motor Sport Magazine, Gurney ve ilk p\u00fcsk\u00fcrtme<\/a>; <a href=\"https:\/\/24h-lemans.com\/en\/news\/24-hours-stories-dan-gurney-starts-podium-champagne-spray-tradition-55835\" target=\"_blank\" rel=\"nofollow noopener\">Le Mans 24 Saat, p\u00fcsk\u00fcrtme gelene\u011fi<\/a>; <a href=\"https:\/\/www.motogp.com\/ja\/news\/2019\/02\/07\/150934\" target=\"_blank\" rel=\"nofollow noopener\">MotoGP.com, Prosecco DOC ve MotoGP<\/a>; <a href=\"https:\/\/www.nbcwashington.com\/news\/sports\/indy-500-winner-drink-milk-tradition-history-meaning\/\" target=\"_blank\" rel=\"nofollow noopener\">NBC Washington, Indy 500&#8217;de s\u00fct<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Gatorade_shower\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, Gatorade du\u015fu<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>S\u0131k\u00e7a sorulan sorular<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Formula 1 podyumda hangi \u015fampanyay\u0131 kullan\u0131yor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n2025&#8217;ten beri Mo\u00ebt &amp; Chandon; F1 ile LVMH aras\u0131ndaki on y\u0131ll\u0131k anla\u015fmayla F1&#8217;in resm\u00ee \u015fampanyas\u0131. 2021-2024 aras\u0131nda tedarik\u00e7i Ferrari Trento&#8217;ydu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Podyumda \u015fampanya p\u00fcsk\u00fcrtmeyi kim ba\u015flatt\u0131?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDan Gurney, 1967 Le Mans 24 Saat&#8217;inde, A.J. Foyt ile Ford GT40&#8217;ta kazand\u0131ktan sonra. F1 podyum \u015ferefi ise 1950&#8217;ye dayan\u0131r; Fangio&#8217;ya bir Mo\u00ebt \u015fi\u015fesi sunulmu\u015ftu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Neden baz\u0131 Grand Prix&#039;lerde \u015fampanya p\u00fcsk\u00fcrt\u00fclm\u00fcyor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nAlkol\u00fcn yasak oldu\u011fu \u00fclkelerde, \u00f6rne\u011fin Suudi Arabistan, Bahreyn, Katar ve Emirliklerde, F1 alkols\u00fcz bir i\u00e7ecek kullan\u0131r.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>MotoGP podyumunda ne i\u00e7ilir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nProsecco: Consorzio Prosecco DOC, 2019&#8217;dan beri podyum kutlamalar\u0131n\u0131n resm\u00ee tedarik\u00e7isidir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Podyumdaki \u015fampanya bir marka i\u00e7in neden iyi bir yat\u0131r\u0131m?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n\u00c7\u00fcnk\u00fc \u00fcr\u00fcn, en y\u00fcksek duygu an\u0131nda, kazanan\u0131n elinde, d\u00fcnya \u00e7ap\u0131nda bir izleyici \u00f6n\u00fcnde g\u00f6r\u00fcn\u00fcr: zafer ile marka aras\u0131ndaki ili\u015fki anl\u0131kt\u0131r.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Formula 1&#8217;in resm\u00ee \u015fampanyas\u0131 2025&#8217;ten beri Mo\u00ebt &amp; Chandon: marka, F1 ile LVMH aras\u0131nda 5 \u015eubat 2025&#8217;te duyurulan on y\u0131ll\u0131k bir anla\u015fmayla, Ferrari Trento&#8217;nun (2021-2024) yerine podyuma geri d\u00f6nd\u00fc. F1&#8217;de podyum \u015ferefi 1950&#8217;ye dayan\u0131r; o y\u0131l Mo\u00ebt, Juan Manuel Fangio&#8217;ya bir \u015fi\u015fe hediye etti. \u015ei\u015feyi p\u00fcsk\u00fcrtme gelene\u011fi ise 1967 Le Mans 24 Saat&#8217;inde Dan Gurney [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":194868,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20201],"tags":[],"class_list":["post-242041","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>F1 \u015eampanya: Tarih, Tedarik\u00e7iler ve Sponsor De\u011feri<\/title>\n<meta name=\"description\" content=\"F1 podyumda hangi \u015fampanyay\u0131 kullan\u0131yor? 2025&#039;ten beri Mo\u00ebt &amp; Chandon. 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