{"id":242048,"date":"2023-05-17T12:40:52","date_gmt":"2023-05-17T10:40:52","guid":{"rendered":"https:\/\/rtrsports.com\/motor-sporlari-markasini-etkinlestirerek-basariya-ulasmak\/"},"modified":"2026-10-05T11:35:58","modified_gmt":"2026-10-05T09:35:58","slug":"motor-sporlari-markasini-etkinlestirerek-basariya-ulasmak","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/motorsport-brand-activation-araciligiyla-basariya-ulasmak\/","title":{"rendered":"Motor sporlar\u0131nda marka aktivasyonu: nedir, nas\u0131l i\u015fler ve be\u015f ger\u00e7ek \u00f6rnek"},"content":{"rendered":"<p><strong>Motor sporlar\u0131nda marka aktivasyonu, bir sponsorun ortakl\u0131\u011f\u0131 canland\u0131rmak i\u00e7in ara\u00e7taki logonun \u00f6tesinde yapt\u0131\u011f\u0131 her \u015feydir: resm\u00ee \u00f6d\u00fcller ve haklar, i\u00e7erik, a\u011f\u0131rlama, anlat\u0131lacak davalar, pistte \u00fcr\u00fcn ve teknoloji. Aktivasyon olmadan bir sponsorluk, RTR Sports&#8217;ta \u00abbo\u015f \u00e7\u0131kartma\u00bb dedi\u011fimiz \u015fey olarak kal\u0131r: g\u00f6r\u00fcn\u00fcr ama hi\u00e7bir \u015fey anlatmayan ve hi\u00e7bir \u015fey b\u0131rakmayan bir marka.<\/strong><\/p>\n<p><em>Ekim 2026&#8217;da g\u00fcncellendi.<\/em><\/p>\n<p>2007&#8217;den beri bir sezonda en \u00e7ok en h\u0131zl\u0131 turu atan pilot, bir pilotun ad\u0131 olmayan bir ad ta\u015f\u0131yan \u00f6d\u00fcl\u00fc al\u0131yor: DHL. DHL Fastest Lap Award basit bir marka jesti ve F1&#8217;de 2004&#8217;ten beri var olan bir haktan (Official Logistics Partner olmaktan) do\u011fuyor; izleyicinin hemen anlad\u0131\u011f\u0131 bir \u015feye d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f. Bir s\u00f6zle\u015fmeye sahip olmakla onu kullanmak aras\u0131ndaki fark bu. Burada motor sporlar\u0131nda bir sponsorlu\u011fu aktive etmenin ne anlama geldi\u011fini, ger\u00e7ek \u00f6rneklerle be\u015f kald\u0131rac\u0131 ve nereden ba\u015flanaca\u011f\u0131na nas\u0131l karar verilece\u011fini bulacaks\u0131n\u0131z.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-127037\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-pixabay-39619.jpg\" alt=\"Yar\u0131\u015f hafta sonunda pistte bir tek koltuklu ara\u00e7\" width=\"600\" height=\"400\" \/><\/p>\n<h2>Aktivasyon nedir, ne de\u011fildir<\/h2>\n<p>Sponsorluk s\u00f6zle\u015fmesi hak sat\u0131n al\u0131r: ara\u00e7taki ve tulumlardaki logo, tak\u0131m ad\u0131n\u0131n kullan\u0131m\u0131, baz\u0131 etkinliklere eri\u015fim. Aktivasyon, bu haklar\u0131 \u015firket i\u00e7in sonu\u00e7lara d\u00f6n\u00fc\u015ft\u00fcren \u00e7al\u0131\u015fmad\u0131r. RTR&#8217;de ona \u00abiceberg sponsorship\u00bb diyoruz: g\u00f6r\u00fcnen k\u0131s\u0131m (ara\u00e7taki marka), su \u00e7izgisinin alt\u0131ndaki her \u015fey taraf\u0131ndan ta\u015f\u0131n\u0131r; yani i\u00e7erik, a\u011f\u0131rlama, etkinlikler, m\u00fc\u015fteri programlar\u0131, veriler. Alt\u0131nda hi\u00e7bir \u015fey yoksa, geriye bo\u015f \u00e7\u0131kartma kal\u0131r.<\/p>\n<p>Herkesin sordu\u011fu soru, haklar\u0131n maliyetine k\u0131yasla aktivasyona ne kadar harcanaca\u011f\u0131. Sekt\u00f6r \u00e7al\u0131\u015fmalar\u0131n\u0131n \u00f6nerileri birbirinden \u00e7ok farkl\u0131 ve hi\u00e7bir kural herkes i\u00e7in ge\u00e7erli de\u011fil: hedefe, pazara ve markan\u0131n zaten ne kadar tan\u0131nd\u0131\u011f\u0131na ba\u011fl\u0131. Y\u00fczdeden daha yararl\u0131 olan, imzadan \u00f6nce markan\u0131n sat\u0131n ald\u0131\u011f\u0131yla ne yapaca\u011f\u0131n\u0131 sormak.<\/p>\n<h2>Be\u015f kald\u0131ra\u00e7, be\u015f ger\u00e7ek \u00f6rnek<\/h2>\n<ul>\n<li><strong>\u00d6d\u00fcller ve resm\u00ee haklar (DHL).<\/strong> DHL 2004&#8217;ten beri F1&#8217;in Official Logistics Partner&#8217;\u0131 ve 2007&#8217;den beri sezonun en \u00e7ok en h\u0131zl\u0131 turunu atan pilota verilen \u00f6d\u00fcle, DHL Fastest Lap Award&#8217;a ad\u0131n\u0131 veriyor; ona, en h\u0131zl\u0131 pit stopu yapan tak\u0131m i\u00e7in DHL Fastest Pit Stop Award e\u015flik ediyor: \u015firketin hizmeti de olan h\u0131z temas\u0131na ba\u011fl\u0131 iki \u00f6d\u00fcl. Vaka <a href=\"https:\/\/rtrsports.com\/tr\/blog\/the-surprising-story-behind-dhls-iconic-yellow-and-red-branding-a-lesson-from-formula-1\/\">DHL logosu: neden sar\u0131 ve k\u0131rm\u0131z\u0131<\/a> yaz\u0131s\u0131nda anlat\u0131l\u0131yor.<\/li>\n<li><strong>Bir renk ve bir dava (BWT).<\/strong> BWT, F1&#8217;e pembeyi ve \u00abChange the world, sip by sip\u00bb slogan\u0131n\u0131 getirdi; \u00abBottle Free Zones\u00bb ve 2021&#8217;de el\u00e7i olarak Sebastian Vettel ile: bir tak\u0131m\u0131n y\u0131llard\u0131r pistte ta\u015f\u0131d\u0131\u011f\u0131 musluk suyu hakk\u0131nda bir mesaj. Hik\u00e2ye <a href=\"https:\/\/rtrsports.com\/tr\/blog\/neden-nasil-bwt-sponsor-f1\/\">Formula 1&#8217;de BWT<\/a> yaz\u0131s\u0131nda.<\/li>\n<li><strong>\u00dcr\u00fcn kahraman\u0131n \u00fczerinde (Monster Energy).<\/strong> Mercedes ile 14 sezonun ard\u0131ndan Monster 2024&#8217;ten beri McLaren&#8217;\u0131n resm\u00ee orta\u011f\u0131: 28 Kas\u0131m 2023&#8217;te duyurulan anla\u015fma, markay\u0131 Lando Norris ve Oscar Piastri&#8217;nin kasklar\u0131na, tulumlar\u0131na, \u015fapkalar\u0131na ve \u015fi\u015felerine ta\u015f\u0131yor; ayr\u0131ca hayranlar i\u00e7in aktivasyonlar ve \u00f6zg\u00fcn i\u00e7erikler \u00f6ng\u00f6r\u00fcyor. Markan\u0131n MotoGP&#8217;den F1&#8217;e yolculu\u011fu <a href=\"https:\/\/rtrsports.com\/tr\/blog\/monster-energy-a-history-in-sports-sponsorship\/\">Monster Energy sponsor<\/a> yaz\u0131s\u0131nda.<\/li>\n<li><strong>Pistte \u00fcr\u00fcn ve teknoloji (Aramco ve Microsoft).<\/strong> Aramco, 1 Ocak 2024&#8217;ten beri Aston Martin&#8217;in isim orta\u011f\u0131; anla\u015fma be\u015f y\u0131l uzat\u0131ld\u0131 ve 2026&#8217;dan itibaren Honda motoruyla birlikte tak\u0131ma geli\u015fmi\u015f yak\u0131tlar ve ya\u011flay\u0131c\u0131lar sa\u011fl\u0131yor: sponsorun \u00fcr\u00fcn\u00fc arac\u0131n bir par\u00e7as\u0131 oluyor. Mercedes&#8217;in 22 Ocak 2026&#8217;dan beri ana orta\u011f\u0131 (principal partner) olan Microsoft, bulutu, yapay zek\u00e2y\u0131 ve Microsoft 365 i\u015f ak\u0131\u015flar\u0131n\u0131 \u00abfabrikadan piste\u00bb getiriyor. Aramco i\u00e7in <a href=\"https:\/\/rtrsports.com\/tr\/blog\/everything-there-is-to-know-about-the-aramco-formula-1-sponsorship-deal\/\">Aramco F1<\/a> yaz\u0131s\u0131na bak\u0131n.<\/li>\n<li><strong>A\u011f\u0131rlama ve bulu\u015fmalar.<\/strong> Yar\u0131\u015f hafta sonu, bir \u015firketin m\u00fc\u015fterileri, ortaklar\u0131 ve \u00e7al\u0131\u015fanlar\u0131 tak\u0131m ve pilotlarla bir araya getirebilece\u011fi yer. MotoGP&#8217;de form\u00fcl\u00fcn ad\u0131 VIP Village: nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 <a href=\"https:\/\/rtrsports.com\/tr\/blog\/motogp-vip-village-nedir-ve-ne-ise-yarar\/\">MotoGP VIP Village nedir<\/a> yaz\u0131s\u0131nda bulabilirsiniz.<\/li>\n<\/ul>\n<h2>Bir aktivasyon nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr<\/h2>\n<p>\u0130mzadan \u00f6nce ula\u015fmaya karar verilen \u015fey \u00f6l\u00e7\u00fcl\u00fcr, sonradan say\u0131labilen \u015fey de\u011fil. Hedef bilinirlikse marka metrikleri (kendili\u011finden bilinirlik, sponsor hat\u0131rlama) ve i\u00e7eri\u011fin eri\u015fimi \u00f6nemlidir; hedef potansiyel m\u00fc\u015fteriyse m\u00fczakereye d\u00f6n\u00fc\u015fen konuklar ve ki\u015fi ba\u015f\u0131na maliyet; hedef m\u00fc\u015fteri sadakatiyse bir etkinli\u011fe kat\u0131lanlar\u0131n ne kadar yeniden sat\u0131n ald\u0131\u011f\u0131. Sosyal medya ve g\u00f6sterimler g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc anlat\u0131r, sonucu de\u011fil: bu y\u00fczden a\u00e7\u0131k bir ticari hedefle birlikte ele al\u0131nmal\u0131d\u0131r. Ba\u015flamak i\u00e7in basit bir yol, ba\u015flamadan \u00f6nce \u00fc\u00e7 say\u0131 yaz\u0131p sezon sonunda kontrol etmektir.<\/p>\n<h2>Nereden ba\u015flan\u0131r<\/h2>\n<p>\u00dc\u00e7 soru, \u015fu s\u0131rayla: \u015firket ne elde etmek istiyor (ne g\u00f6stermek istedi\u011fi de\u011fil), marka o tak\u0131m\u0131n veya o \u015fampiyonan\u0131n d\u00fcnyas\u0131nda hangi fikre \u00absahip\u00bb olabilir (bir renk, bir \u00f6d\u00fcl, bir dava, bir \u00fcr\u00fcn) ve onu y\u0131l\u0131n hangi anlar\u0131nda anlatacak (yar\u0131\u015flar, testler, etkinlikler, i\u00e7erik). Biz bu s\u0131rayla \u00e7al\u0131\u015f\u0131yoruz: bir ajans\u0131n nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 <a href=\"https:\/\/rtrsports.com\/tr\/blog\/motorsport-acentesi-ne-dir-ve-ne-yapar\/\">motorsport ajans\u0131: nedir ve ne yapar<\/a> yaz\u0131s\u0131nda anlat\u0131yoruz, Formula 1 b\u00fct\u00e7e e\u015fikleri i\u00e7in ise <a href=\"https:\/\/rtrsports.com\/tr\/blog\/cost-formula-1-sponsorluklar\/\">Formula 1 sponsorluk maliyeti<\/a> rehberi var. RTR Sports ayr\u0131ca a\u011f\u0131rlama ve VIP Village (Mugello&#8217;da oldu\u011fu gibi), perakende b\u00fcy\u00fck ma\u011fazalarda etkinlik, tur ve aktivasyonlar ve EICMA gibi fuarlar \u00fczerinde \u00e7al\u0131\u015f\u0131yor.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Markan\u0131z\u0131 Formula 1&#8217;e ta\u015f\u0131mak ister misiniz?<\/strong><br \/>RTR Sports Marketing, 1995&#8217;ten beri motor sporlar\u0131nda sponsorluklar kuruyor.<\/div><p><a href=\"https:\/\/rtrsports.com\/tr\/formul-1-sponsorluk\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Formula 1 sponsorlu\u011fu<\/a><br \/><\/div>\n<p><strong>Kaynaklar<\/strong>: <a href=\"https:\/\/www.dhlecommerce.nl\/en\/partnerships\/formula-1\" target=\"_blank\" rel=\"nofollow noopener\">DHL, Formula 1 ortakl\u0131\u011f\u0131<\/a>; <a href=\"https:\/\/group.dhl.com\/de\/presse\/pressemitteilungen\/2020\/formel-1-schneller-denn-je.html\" target=\"_blank\" rel=\"nofollow noopener\">DHL Group, Formula 1 bas\u0131n b\u00fclteni<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/results\/2007\/awards\/fastest-pit-stops\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, 2007 \u00f6d\u00fclleri<\/a>; <a href=\"https:\/\/www.mclaren.com\/racing\/formula-1\/2023\/mclaren-racing-announces-monster-energy-as-an-official-partner-of-mclaren-formula-1-team\/\" target=\"_blank\" rel=\"nofollow noopener\">McLaren, Monster Energy resm\u00ee ortak<\/a>; <a href=\"https:\/\/www.sportcal.com\/sponsorship\/monster-energy-shifts-from-mercedes-to-mclaren-to-maintain-f1-presence\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, Monster McLaren&#8217;a ge\u00e7iyor<\/a>; <a href=\"https:\/\/crash.net\/f1\/news\/972279\/1\/vettel-race-pink-f1-helmet-2021-after-becoming-bwt-ambassador\" target=\"_blank\" rel=\"nofollow noopener\">Crash.net, Vettel BWT el\u00e7isi<\/a>; <a href=\"https:\/\/www.planetf1.com\/news\/alpine-bwt-partnership-confirmed\" target=\"_blank\" rel=\"nofollow noopener\">PlanetF1, BWT ve Alpine<\/a>; <a href=\"https:\/\/www.aramco.com\/en\/news-media\/news\/2023\/aramco-extends-successful-partnership-with-aston-martin-formula-one\" target=\"_blank\" rel=\"nofollow noopener\">Aramco, Aston Martin ortakl\u0131\u011f\u0131<\/a>; <a href=\"https:\/\/www.sportcal.com\/newsletters\/aramco-now-sole-title-sponsor-of-aston-martin-f1-until-2028\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, Aramco 2028&#8217;e kadar isim sponsoru<\/a>; <a href=\"https:\/\/www.mercedesamgf1.com\/news\/mercedes-amg-f1-and-microsoft-unite-to-drive-innovation-from-factory-to-circuit\" target=\"_blank\" rel=\"nofollow noopener\">Mercedes-AMG F1, Microsoft ortakl\u0131\u011f\u0131<\/a>; <a href=\"https:\/\/www.sportcal.com\/news\/mercedes-f1-unveils-major-microsoft-tie-up-adds-nu-as-global-partner\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, Microsoft principal partner<\/a>; <a href=\"https:\/\/www.easm.net\/download\/2015\/easm2EASM-2015-286-R1-827.pdf\" target=\"_blank\" rel=\"nofollow noopener\">EASM, aktivasyonda en uygun yat\u0131r\u0131m<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>S\u0131k\u00e7a sorulan sorular<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Motor sporlar\u0131nda marka aktivasyonu nedir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nBir sponsorun ara\u00e7taki logonun \u00f6tesinde yapt\u0131\u011f\u0131 her \u015feydir: resm\u00ee \u00f6d\u00fcller ve haklar, i\u00e7erik, a\u011f\u0131rlama, davalar, pistte \u00fcr\u00fcn ve teknoloji; s\u00f6zle\u015fmenin haklar\u0131n\u0131 \u015firket i\u00e7in sonu\u00e7lara d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Aktivasyonsuz bir sponsorlu\u011fa ne olur?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n\u00abBo\u015f \u00e7\u0131kartma\u00bb olarak kal\u0131r: ara\u00e7ta g\u00f6r\u00fcnen ama m\u00fc\u015fterilere hi\u00e7bir \u015fey anlatmayan ve \u00f6l\u00e7\u00fclebilir sonu\u00e7 \u00fcretmeyen bir marka.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Formula 1&#039;de aktivasyon \u00f6rnekleri nelerdir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nSezonun en \u00e7ok en h\u0131zl\u0131 turunu atan pilota verilen DHL Fastest Lap Award (2007&#8217;den beri), BWT&#8217;nin pembesi ve \u00abBottle Free Zones\u00bbu, McLaren pilotlar\u0131n\u0131n kasklar\u0131ndaki, tulumlar\u0131ndaki, \u015fapkalar\u0131ndaki ve \u015fi\u015felerindeki Monster Energy markas\u0131, Aramco&#8217;nun 2026&#8217;dan beri Aston Martin&#8217;e sa\u011flad\u0131\u011f\u0131 geli\u015fmi\u015f yak\u0131tlar ve ya\u011flay\u0131c\u0131lar, Microsoft&#8217;un Mercedes i\u00e7in teknolojisi.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir aktivasyonun ba\u015far\u0131s\u0131 nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n\u0130mzadan \u00f6nce belirlenen hedeflerle: bilinirlik i\u00e7in marka metrikleri, potansiyel m\u00fc\u015fteri i\u00e7in \u00fcretilen m\u00fczakereler, sadakat i\u00e7in yeniden sat\u0131n alma. Sosyal medya ve g\u00f6sterimler g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc \u00f6l\u00e7er, ticari sonucu de\u011fil.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Haklara k\u0131yasla aktivasyona ne kadar harcanmal\u0131?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nTek bir kural yok: sekt\u00f6r \u00e7al\u0131\u015fmalar\u0131 \u00e7ok farkl\u0131 \u00f6neriler veriyor. Daha \u00f6nemlisi kesin bir hedef ve markan\u0131n o tak\u0131m\u0131n veya o \u015fampiyonan\u0131n d\u00fcnyas\u0131nda \u00absahip\u00bb olabilece\u011fi bir fikir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Motor sporlar\u0131nda marka aktivasyonu, bir sponsorun ortakl\u0131\u011f\u0131 canland\u0131rmak i\u00e7in ara\u00e7taki logonun \u00f6tesinde yapt\u0131\u011f\u0131 her \u015feydir: resm\u00ee \u00f6d\u00fcller ve haklar, i\u00e7erik, a\u011f\u0131rlama, anlat\u0131lacak davalar, pistte \u00fcr\u00fcn ve teknoloji. Aktivasyon olmadan bir sponsorluk, RTR Sports&#8217;ta \u00abbo\u015f \u00e7\u0131kartma\u00bb dedi\u011fimiz \u015fey olarak kal\u0131r: g\u00f6r\u00fcn\u00fcr ama hi\u00e7bir \u015fey anlatmayan ve hi\u00e7bir \u015fey b\u0131rakmayan bir marka. Ekim 2026&#8217;da g\u00fcncellendi. 2007&#8217;den beri [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20201,20200,20199],"tags":[],"class_list":["post-242048","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-tr","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Motor Sporlar\u0131nda Marka Aktivasyonu: \u00d6rneklerle Rehber<\/title>\n<meta name=\"description\" content=\"Motor sporlar\u0131nda marka aktivasyonu nedir, ger\u00e7ek \u00f6rneklerle be\u015f kald\u0131ra\u00e7 (DHL, BWT, Monster, Aramco), nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr 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He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/tr\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242048","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=242048"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242048\/revisions"}],"predecessor-version":[{"id":358121,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242048\/revisions\/358121"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/194663"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=242048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=242048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=242048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}