{"id":242050,"date":"2023-05-17T08:45:30","date_gmt":"2023-05-17T06:45:30","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorluk-spor-motorsporlari-ve-gorunurluk-dijital-ag\/"},"modified":"2026-10-05T11:47:19","modified_gmt":"2026-10-05T09:47:19","slug":"sponsorluk-spor-motorsporlari-ve-gorunurluk-dijital-ag","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/","title":{"rendered":"Dijital \u00e7a\u011fda motor sporlar\u0131nda sponsorluk ve g\u00f6r\u00fcn\u00fcrl\u00fck: kitle, platformlar ve \u00f6l\u00e7\u00fcm"},"content":{"rendered":"<p><strong>Motor sporlar\u0131nda bir sponsorlu\u011fun g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc bug\u00fcn \u00fc\u00e7 d\u00fczeyde kuruluyor: yay\u0131n (televizyon ve yay\u0131n ak\u0131\u015f\u0131), dijital (sosyal medya, video, resm\u00ee i\u00e7erik) ve fiziksel varl\u0131k (pist ve a\u011f\u0131rlama). Formula 1&#8217;in 2025 rakamlar\u0131: 827 milyon hayran, 1,83 milyar k\u00fcm\u00fclatif izleyici ve pistlerde rekor 6,7 milyon seyirci.<\/strong><\/p>\n<p><em>Ekim 2026&#8217;da g\u00fcncellendi.<\/em><\/p>\n<p>2026&#8217;dan itibaren Amerika Birle\u015fik Devletleri&#8217;nde Formula 1 art\u0131k geleneksel bir televizyon kanal\u0131ndan ge\u00e7miyor: antrenmanlardan yar\u0131\u015fa t\u00fcm seanslar Apple TV&#8217;de; baz\u0131 yar\u0131\u015flar ve t\u00fcm antrenman seanslar\u0131 uygulamada \u00fccretsiz. Sponsor olanlar i\u00e7in bu, ara\u00e7taki logonun daha az de\u011ferli oldu\u011fu anlam\u0131na gelmiyor: g\u00f6r\u00fcld\u00fc\u011f\u00fc yerin ve onunla birlikte \u00f6l\u00e7me bi\u00e7iminin de\u011fi\u015fti\u011fi anlam\u0131na geliyor. Burada \u00f6nemli rakamlar\u0131, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn oynand\u0131\u011f\u0131 \u00fc\u00e7 d\u00fczeyi ve bir sponsorlu\u011fun i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131n nas\u0131l anla\u015f\u0131laca\u011f\u0131n\u0131 bulacaks\u0131n\u0131z.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-126967\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/millennials-using-smartphones-outdoors-together.jpg\" alt=\"A\u00e7\u0131k havada birlikte ak\u0131ll\u0131 telefona bakan insanlar\" width=\"600\" height=\"371\" \/><\/p>\n<h2>2025 rakamlar\u0131<\/h2>\n<p>Formula 1, d\u00fcnyadaki hayranlar\u0131n\u0131n say\u0131s\u0131n\u0131 827 milyon olarak tahmin ediyor; bu, bir \u00f6nceki y\u0131ldan y\u00fczde 12, 2018&#8217;den y\u00fczde 63 fazla. Nielsen&#8217;e g\u00f6re 2025 sezonu 1,83 milyar k\u00fcm\u00fclatif izleyiciye ula\u015ft\u0131, bir \u00f6nceki y\u0131ldan y\u00fczde 6,8 fazla; her yar\u0131\u015f hafta sonu i\u00e7in yakla\u015f\u0131k 70 milyonluk bir kitle. Canl\u0131 tarafta sezon, Grand Prix&#8217;lerde 2024&#8217;teki 6,5 milyona kar\u015f\u0131l\u0131k rekor 6,7 milyon seyirciyle kapand\u0131.<\/p>\n<p>Do\u011frudan yat\u0131r\u0131m yapanlar\u0131 ilgilendiren bir rakam daha var: 2020&#8217;den bu yana \u015fampiyonan\u0131n ticari ortaklar\u0131n\u0131n say\u0131s\u0131 neredeyse \u00fc\u00e7e katland\u0131, 12&#8217;den 31&#8217;e. Daha \u00e7ok marka daha \u00e7ok g\u00fcr\u00fclt\u00fc demek: g\u00f6r\u00fcn\u00fcrl\u00fck art\u0131k k\u0131t de\u011fil, \u00e7eki\u015fmeli.<\/p>\n<h2>\u00dc\u00e7 g\u00f6r\u00fcn\u00fcrl\u00fck d\u00fczeyi<\/h2>\n<ul>\n<li><strong>Yay\u0131n.<\/strong> Televizyon ve yay\u0131n ak\u0131\u015f\u0131 markay\u0131 \u00e7ok geni\u015f bir kitleye ta\u015f\u0131yor, ama onu saniyelerce ve kontrol etmedi\u011finiz kadrajlarda g\u00f6steriyor: logonun ara\u00e7ta, tulumda, kaskta nerede durdu\u011fu \u00f6nemli. G\u00fc\u00e7l\u00fc bir renk, h\u0131zl\u0131 bir kadrajda bile tan\u0131nmaya yard\u0131mc\u0131 olur: BWT&#8217;nin pembeyle yapt\u0131\u011f\u0131 bu, <a href=\"https:\/\/rtrsports.com\/tr\/blog\/neden-nasil-bwt-sponsor-f1\/\">Formula 1&#8217;de BWT<\/a> yaz\u0131s\u0131nda anlat\u0131l\u0131yor.<\/li>\n<li><strong>Dijital.<\/strong> Sosyal medya, video ve resm\u00ee i\u00e7erik bir markay\u0131 g\u00f6rme f\u0131rsatlar\u0131n\u0131 \u00e7o\u011falt\u0131yor ve onu anlatmaya izin veriyor: DHL Fastest Lap Award gibi bir \u00f6d\u00fcl\u00fcn ya da i\u00e7erik \u00fczerine bir i\u015f birli\u011finin payla\u015f\u0131lacak malzemeye d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc yer buras\u0131. \u00d6rnekler, kaynaklar\u0131yla birlikte, <a href=\"https:\/\/rtrsports.com\/tr\/blog\/motorsport-brand-activation-araciligiyla-basariya-ulasmak\/\">motor sporlar\u0131nda marka aktivasyonu<\/a> yaz\u0131s\u0131nda.<\/li>\n<li><strong>Fiziksel varl\u0131k.<\/strong> Pist, bir \u015firketin m\u00fc\u015fterilerle, ortaklarla ve \u00e7al\u0131\u015fanlarla bulu\u015ftu\u011fu yer: a\u011f\u0131rlama, pilotlarla bulu\u015fmalar, deneyimler. MotoGP&#8217;de form\u00fcl\u00fcn ad\u0131 VIP Village; <a href=\"https:\/\/rtrsports.com\/tr\/blog\/motogp-vip-village-nedir-ve-ne-ise-yarar\/\">MotoGP VIP Village nedir<\/a> yaz\u0131s\u0131nda a\u00e7\u0131klan\u0131yor.<\/li>\n<\/ul>\n<h2>Dijital g\u00f6r\u00fcn\u00fcrl\u00fck nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr<\/h2>\n<p>\u00c7ok ki\u015fiye ula\u015fmak, hat\u0131rlanmakla ayn\u0131 \u015fey de\u011fil. G\u00f6sterimler, izlenmeler ve takip\u00e7i say\u0131s\u0131 bir markan\u0131n ka\u00e7 kez birinin g\u00f6z\u00fcn\u00fcn \u00f6n\u00fcnden ge\u00e7ti\u011fini s\u00f6yler: bunlar ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r, sonu\u00e7 de\u011fil. Bir sponsorlu\u011fun i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 anlamak i\u00e7in bu rakamlar\u0131n yan\u0131na en az bir marka \u00f6l\u00e7\u00fcs\u00fc (ka\u00e7 ki\u015fi sponsoru tan\u0131yor ya da tak\u0131mla ili\u015fkilendiriyor) ve bir ticari \u00f6l\u00e7\u00fc (potansiyel m\u00fc\u015fteriler, m\u00fczakereler, sat\u0131\u015flar) eklemek gerekir. \u00d6nemli olan rakamlar imzadan \u00f6nce se\u00e7ilenlerdir; aktivasyon i\u00e7in de b\u00f6yle a\u00e7\u0131kl\u0131yoruz.<\/p>\n<h2>Sponsor olanlar i\u00e7in ne de\u011fi\u015fiyor<\/h2>\n<p>Bu kadar geni\u015f bir kitle ve gridde bu kadar \u00e7ok markayla fark yaratan logo de\u011fil, fikir: markan\u0131n o tak\u0131m\u0131n d\u00fcnyas\u0131nda sahip olabilece\u011fi bir renk, bir \u00f6d\u00fcl, bir dava, bir \u00fcr\u00fcn. Bug\u00fcn gridde kimlerin oldu\u011funu anlamak isteyenler anla\u015fmalar\u0131 <a href=\"https:\/\/rtrsports.com\/tr\/blog\/the-275-sponsorship-deals-of-the-2023-formula-1-seasons\/\">2026&#8217;da F1 tak\u0131mlar\u0131n\u0131n sponsorlar\u0131<\/a> analizinde bulabilir; b\u00fct\u00e7e e\u015fikleri i\u00e7in ise <a href=\"https:\/\/rtrsports.com\/tr\/blog\/cost-formula-1-sponsorluklar\/\">Formula 1 sponsorluk maliyeti<\/a> rehberi var.<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Markan\u0131z\u0131 Formula 1&#8217;e ta\u015f\u0131mak ister misiniz?<\/strong><br \/>RTR Sports Marketing, 1995&#8217;ten beri motor sporlar\u0131nda sponsorluklar kuruyor.<\/div><p><a href=\"https:\/\/rtrsports.com\/tr\/formul-1-sponsorluk\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Formula 1 sponsorlu\u011fu<\/a><br \/><\/div>\n<p><strong>Kaynaklar<\/strong>: <a href=\"https:\/\/corp.formula1.com\/formula-1-2025-season-review\/\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, rakamlarla 2025<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1s-record-breaking-2025-season-in-numbers.irq7aR8PcyAw7ysO72vJn\" target=\"_blank\" rel=\"nofollow noopener\">Formula 1, rekorlarla dolu 2025 sezonu<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/features\/f1-2025-season-review-numbers-viewership-attendance-commercial\/\" target=\"_blank\" rel=\"nofollow noopener\">Black Book Motorsport, rakamlarla F1 2025<\/a>; <a href=\"https:\/\/www.grandprix247.com\/2025\/12\/20\/f1-news-formula-1-2025-season-end-of-year-review\/\" target=\"_blank\" rel=\"nofollow noopener\">GrandPrix247, 2025 sezonunun bilan\u00e7osu<\/a>; <a href=\"https:\/\/www.broadcastnow.co.uk\/broadcasting\/f1-records-largest-audience-in-five-years\/5214597.article\" target=\"_blank\" rel=\"nofollow noopener\">Broadcast, be\u015f y\u0131l\u0131n en geni\u015f kitlesi<\/a>; <a href=\"https:\/\/scuderiafans.com\/formula-1-audience-continues-to-surge-with-1-83-billion-total-viewers-worldwide\/\" target=\"_blank\" rel=\"nofollow noopener\">ScuderiaFans, 1,83 milyar izleyici<\/a>; <a href=\"https:\/\/www.si.com\/onsi\/f1\/news\/f1-and-apple-confirm-united-states-tv-rights-deal-everything-you-need-to-know\" target=\"_blank\" rel=\"nofollow noopener\">Sports Illustrated, ABD&#8217;de F1 ve Apple<\/a>; <a href=\"https:\/\/www.techradar.com\/televisions\/streaming-devices\/go-go-go-apple-tv-is-the-official-home-of-f1-races-and-more-in-the-united-states-starting-in-2026\" target=\"_blank\" rel=\"nofollow noopener\">TechRadar, Apple TV ve F1<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>S\u0131k\u00e7a sorulan sorular<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Formula 1&#039;in ka\u00e7 hayran\u0131 var?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nFormula 1, 2025 i\u00e7in d\u00fcnyadaki hayranlar\u0131n\u0131 827 milyon olarak tahmin ediyor; bu, 2024&#8217;ten y\u00fczde 12, 2018&#8217;den y\u00fczde 63 fazla. Nielsen sezon boyunca 1,83 milyar k\u00fcm\u00fclatif izleyici bildiriyor.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>2026&#039;da Amerika Birle\u015fik Devletleri&#039;nde Formula 1 nereden izlenir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nApple TV&#8217;den: antrenmanlardan yar\u0131\u015fa t\u00fcm seanslar; baz\u0131 yar\u0131\u015flar ve t\u00fcm antrenman seanslar\u0131 uygulamada \u00fccretsiz, be\u015f y\u0131ll\u0131k bir anla\u015fmayla.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Formula 1&#039;in ka\u00e7 ticari orta\u011f\u0131 var?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n2020&#8217;den bu yana \u015fampiyonan\u0131n ortaklar\u0131 neredeyse \u00fc\u00e7e katland\u0131, 12&#8217;den 31&#8217;e.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir sponsorlu\u011fun dijital g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nG\u00f6sterimler ve izlenmeler ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r; i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 bilmek i\u00e7in ayr\u0131ca bir marka \u00f6l\u00e7\u00fcs\u00fc (tan\u0131nma ve tak\u0131mla ili\u015fkilendirme) ve bir ticari \u00f6l\u00e7\u00fc (potansiyel m\u00fc\u015fteriler, m\u00fczakereler, sat\u0131\u015flar) gerekir; ikisi de imzadan \u00f6nce se\u00e7ilir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Motor sporlar\u0131nda bir sponsorun g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc nerede kurulur?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n\u00dc\u00e7 d\u00fczeyde: yay\u0131n (TV ve yay\u0131n ak\u0131\u015f\u0131), dijital (sosyal medya, video ve i\u00e7erik) ve fiziksel varl\u0131k (pist, a\u011f\u0131rlama ve bulu\u015fmalar).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Motor sporlar\u0131nda bir sponsorlu\u011fun g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc bug\u00fcn \u00fc\u00e7 d\u00fczeyde kuruluyor: yay\u0131n (televizyon ve yay\u0131n ak\u0131\u015f\u0131), dijital (sosyal medya, video, resm\u00ee i\u00e7erik) ve fiziksel varl\u0131k (pist ve a\u011f\u0131rlama). Formula 1&#8217;in 2025 rakamlar\u0131: 827 milyon hayran, 1,83 milyar k\u00fcm\u00fclatif izleyici ve pistlerde rekor 6,7 milyon seyirci. Ekim 2026&#8217;da g\u00fcncellendi. 2026&#8217;dan itibaren Amerika Birle\u015fik Devletleri&#8217;nde Formula 1 art\u0131k geleneksel [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194626,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20199],"tags":[],"class_list":["post-242050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Motor Sporlar\u0131nda Sponsorluk G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Dijital \u00c7a\u011f<\/title>\n<meta name=\"description\" content=\"Motor sporlar\u0131nda sponsorluk g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc nas\u0131l kurulur: 827 milyon F1 hayran\u0131, \u00fc\u00e7 d\u00fczey (TV, dijital, pist) ve nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital \u00e7a\u011fda motor sporlar\u0131nda sponsorluk ve g\u00f6r\u00fcn\u00fcrl\u00fck: kitle, platformlar ve \u00f6l\u00e7\u00fcm\" \/>\n<meta property=\"og:description\" content=\"Motor sporlar\u0131nda sponsorluk g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc nas\u0131l kurulur: 827 milyon F1 hayran\u0131, \u00fc\u00e7 d\u00fczey (TV, dijital, pist) ve nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/millennials-using-smartphones-outdoors-together.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"928\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Dijital \u00e7a\u011fda motor sporlar\u0131nda sponsorluk ve g\u00f6r\u00fcn\u00fcrl\u00fck: kitle, platformlar ve \u00f6l\u00e7\u00fcm\",\"datePublished\":\"2023-05-17T06:45:30+00:00\",\"dateModified\":\"2026-10-05T09:47:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/\"},\"wordCount\":933,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/millennials-using-smartphones-outdoors-together.jpg\",\"articleSection\":[\"Spor Sponsorlu\u011fu\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/\",\"name\":\"Motor Sporlar\u0131nda Sponsorluk G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Dijital \u00c7a\u011f\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/millennials-using-smartphones-outdoors-together.jpg\",\"datePublished\":\"2023-05-17T06:45:30+00:00\",\"dateModified\":\"2026-10-05T09:47:19+00:00\",\"description\":\"Motor sporlar\u0131nda sponsorluk g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc nas\u0131l kurulur: 827 milyon F1 hayran\u0131, \u00fc\u00e7 d\u00fczey (TV, dijital, pist) ve nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/millennials-using-smartphones-outdoors-together.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/millennials-using-smartphones-outdoors-together.jpg\",\"width\":1500,\"height\":928,\"caption\":\"motor sporlar\u0131 sponsorlu\u011fu ve dijital\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/motorsport-sponsorship-and-visibility-in-the-digital-age\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Dijital \u00e7a\u011fda motor sporlar\u0131nda sponsorluk ve g\u00f6r\u00fcn\u00fcrl\u00fck: kitle, platformlar ve \u00f6l\u00e7\u00fcm\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Motor Sporlar\u0131nda Sponsorluk G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Dijital \u00c7a\u011f","description":"Motor sporlar\u0131nda sponsorluk g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc nas\u0131l kurulur: 827 milyon F1 hayran\u0131, \u00fc\u00e7 d\u00fczey (TV, dijital, pist) ve nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/","og_locale":"tr_TR","og_type":"article","og_title":"Dijital \u00e7a\u011fda motor sporlar\u0131nda sponsorluk ve g\u00f6r\u00fcn\u00fcrl\u00fck: kitle, platformlar ve \u00f6l\u00e7\u00fcm","og_description":"Motor sporlar\u0131nda sponsorluk g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc nas\u0131l kurulur: 827 milyon F1 hayran\u0131, \u00fc\u00e7 d\u00fczey (TV, dijital, pist) ve nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr.","og_url":"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":1500,"height":928,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/millennials-using-smartphones-outdoors-together.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Emanuele Venturoli","Tahmini okuma s\u00fcresi":"16 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Dijital \u00e7a\u011fda motor sporlar\u0131nda sponsorluk ve g\u00f6r\u00fcn\u00fcrl\u00fck: kitle, platformlar ve \u00f6l\u00e7\u00fcm","datePublished":"2023-05-17T06:45:30+00:00","dateModified":"2026-10-05T09:47:19+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/"},"wordCount":933,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/millennials-using-smartphones-outdoors-together.jpg","articleSection":["Spor Sponsorlu\u011fu"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/","url":"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/","name":"Motor Sporlar\u0131nda Sponsorluk G\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc: Dijital \u00c7a\u011f","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/millennials-using-smartphones-outdoors-together.jpg","datePublished":"2023-05-17T06:45:30+00:00","dateModified":"2026-10-05T09:47:19+00:00","description":"Motor sporlar\u0131nda sponsorluk g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc nas\u0131l kurulur: 827 milyon F1 hayran\u0131, \u00fc\u00e7 d\u00fczey (TV, dijital, pist) ve nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/millennials-using-smartphones-outdoors-together.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/millennials-using-smartphones-outdoors-together.jpg","width":1500,"height":928,"caption":"motor sporlar\u0131 sponsorlu\u011fu ve dijital"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/blog\/motorsport-sponsorship-and-visibility-in-the-digital-age\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Dijital \u00e7a\u011fda motor sporlar\u0131nda sponsorluk ve g\u00f6r\u00fcn\u00fcrl\u00fck: kitle, platformlar ve \u00f6l\u00e7\u00fcm"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication &amp; Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/tr\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242050","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=242050"}],"version-history":[{"count":5,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242050\/revisions"}],"predecessor-version":[{"id":358145,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242050\/revisions\/358145"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/194626"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=242050"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=242050"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=242050"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}