{"id":242055,"date":"2023-05-15T14:14:54","date_gmt":"2023-05-15T12:14:54","guid":{"rendered":"https:\/\/rtrsports.com\/the-surprising-history-behind-the-liconic-yellow-and-red-mark-of-dhls-one-lesson-rom-formula-1\/"},"modified":"2026-10-02T15:27:29","modified_gmt":"2026-10-02T13:27:29","slug":"the-surprising-history-behind-the-liconic-yellow-and-red-mark-of-dhls-one-lesson-rom-formula-1","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/the-surprising-story-behind-dhls-iconic-yellow-and-red-branding-a-lesson-from-formula-1\/","title":{"rendered":"DHL logosu neden sar\u0131 ve k\u0131rm\u0131z\u0131: Eddie Jordan ve F1 ba\u011flant\u0131s\u0131"},"content":{"rendered":"<p><strong>DHL logosu sar\u0131 ve k\u0131rm\u0131z\u0131d\u0131r, \u00e7\u00fcnk\u00fc 2003&#8217;teki marka yenilenmesinde DHL&#8217;nin tarih\u00ee k\u0131rm\u0131z\u0131s\u0131, Aral\u0131k 2002&#8217;de t\u00fcm hisseleri devralan Deutsche Post&#8217;un sar\u0131s\u0131yla birle\u015ftirildi. Tak\u0131m\u0131 sar\u0131 yar\u0131\u015fan Eddie Jordan&#8217;a g\u00f6re, DHL&#8217;yi 2002&#8217;deki sponsorlu\u011fu s\u0131ras\u0131nda ikna eden kendisiydi: bu anlat\u0131m DHL taraf\u0131ndan do\u011frulanm\u0131\u015f de\u011fil. Formula 1 ile do\u011frulanm\u0131\u015f ba\u011f ise ba\u015fka: DHL 2002&#8217;de Jordan&#8217;\u0131n isim sponsoru oldu ve 2004&#8217;ten beri Formula 1&#8217;in Official Logistics Partner&#8217;\u0131.<\/strong><\/p>\n<p><em>Ekim 2026&#8217;da g\u00fcncellendi.<\/em><\/p>\n<p>\u015eubat 2002&#8217;de Br\u00fcksel havaliman\u0131ndaki bir DHL hangar\u0131nda Jordan, EJ12&#8217;yi tan\u0131tt\u0131: her zamanki gibi sar\u0131, yan g\u00f6vdelerde k\u0131rm\u0131z\u0131 DHL logosuyla (Grand Prix.com, Heritage F1). Bug\u00fcn o sar\u0131, d\u00fcnyan\u0131n en tan\u0131nan lojistik \u015firketlerinden birinin rengi. Bu se\u00e7imde Formula 1&#8217;in ne kadar pay\u0131 oldu\u011fu belgelerin, anlat\u0131lar\u0131n ve sar\u0131 bir tak\u0131m elbisenin meselesi: burada \u00fc\u00e7\u00fcn\u00fc ayr\u0131 tutuyoruz.<\/p>\n<h2>DHL logosu k\u0131saca<\/h2>\n<ul>\n<li>DHL logosundaki sar\u0131, Deutsche Post&#8217;un sar\u0131s\u0131d\u0131r ve Mart 2003&#8217;te duyurulan marka yenilenmesinde DHL k\u0131rm\u0131z\u0131s\u0131yla birle\u015ftirilmi\u015ftir (Horizont, Transform Magazine).<\/li>\n<li>2002&#8217;de sar\u0131 yar\u0131\u015fan Jordan F1 tak\u0131m\u0131n\u0131n isim sponsoru DHL oldu ve tak\u0131m &#8220;DHL Jordan Honda&#8221; ad\u0131n\u0131 ald\u0131 (Sportcal, Grand Prix.com).<\/li>\n<li>Eddie Jordan, DHL&#8217;yi sar\u0131ya ge\u00e7meye ikna etti\u011fini ve yirmi y\u0131l boyunca &#8220;Jordan sar\u0131s\u0131&#8221; kullan\u0131m\u0131 i\u00e7in \u00fccret ald\u0131\u011f\u0131n\u0131 anlat\u0131yor: DHL&#8217;nin do\u011frulamad\u0131\u011f\u0131 bir anlat\u0131m (News24, Balls.ie).<\/li>\n<li>DHL 2004&#8217;ten beri Formula 1&#8217;in Official Logistics Partner&#8217;\u0131 ve anla\u015fmay\u0131 \u015eubat 2024&#8217;te birka\u00e7 y\u0131l i\u00e7in yeniledi (Formula1.com, DHL).<\/li>\n<li>F1&#8217;de DHL her yar\u0131\u015fta bin tondan fazla y\u00fck ta\u015f\u0131yor ve iki \u00f6d\u00fcle sponsor oluyor: Fastest Lap Award ve Fastest Pit Stop Award (DHL, Formula1.com).<\/li>\n<\/ul>\n<h2>2003 yenilenmesi: belgelenmi\u015f olanlar<\/h2>\n<p>DHL 1969&#8217;da San Francisco&#8217;da kuruldu ve ad\u0131 \u00fc\u00e7 kurucunun ba\u015f harflerinden olu\u015fuyor: Dalsey, Hillblom ve Lynn (Wikipedia). Deutsche Post 1998&#8217;de hisse almaya ba\u015flad\u0131, 2001&#8217;de kontrol\u00fc ele ge\u00e7irdi ve Aral\u0131k 2002&#8217;de t\u00fcm hisseleri devrald\u0131 (Wikipedia).<\/p>\n<p>6 Mart 2003&#8217;te grup, DHL&#8217;nin ekspres ve lojistik i\u00e7in tek marka olarak yenilendi\u011fini duyurdu; \u00fc\u00e7 y\u0131lda 125 milyon euroluk yat\u0131r\u0131m yap\u0131lacakt\u0131: Euro Express ve Danzas ba\u011f\u0131ms\u0131z marka olarak kalkt\u0131 ve DHL&#8217;nin k\u0131rm\u0131z\u0131s\u0131 Deutsche Post&#8217;un sar\u0131s\u0131yla birle\u015ftirildi (Horizont). Transform Magazine ayn\u0131 ge\u00e7i\u015fi anlat\u0131yor: entegrasyonu belirtmek i\u00e7in &#8220;Post sar\u0131s\u0131&#8221; DHL markas\u0131na ekleniyor (Transform Magazine). \u0130ki kaynak da sar\u0131 se\u00e7iminin gerek\u00e7eleri aras\u0131nda Formula 1&#8217;i g\u00f6stermiyor.<\/p>\n<h2>Sar\u0131 Jordan ve 2002<\/h2>\n<p>Eddie Jordan F1 tak\u0131m\u0131n\u0131 1991&#8217;de kurdu ve ayn\u0131 y\u0131l Spa&#8217;da Bertrand Gachot&#8217;nun yerine Michael Schumacher ile ilk yar\u0131\u015f\u0131na \u00e7\u0131kt\u0131 (Wikipedia). 1996&#8217;dan itibaren ana sponsor Benson &#038; Hedges&#8217;t\u0131 ve ara\u00e7 rengi sar\u0131ya d\u00f6nd\u00fc (Wikipedia). Deutsche Post, DHL arac\u0131l\u0131\u011f\u0131yla iki y\u0131ld\u0131r tak\u0131m\u0131n yan\u0131ndayd\u0131 ve 2002&#8217;de DHL isim sponsoru oldu: araca &#8220;DHL Jordan Honda&#8221; ad\u0131 verildi, sar\u0131 kald\u0131 ve yan g\u00f6vdelerde k\u0131rm\u0131z\u0131 DHL logosu ta\u015f\u0131d\u0131 (Sportcal, Grand Prix.com). Benson &#038; Hedges ara\u00e7ta kald\u0131 (Wikipedia, Grand Prix.com).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/jordan-dhl.jpeg\" alt=\"Takuma Sato'nun sar\u0131 Jordan EJ12'si, yan g\u00f6vdelerde k\u0131rm\u0131z\u0131 DHL logosuyla, 2002'de Indianapolis'te\" width=\"600\" height=\"316\" \/><\/p>\n<h2>Eddie Jordan&#8217;\u0131n anlatt\u0131\u011f\u0131 hik\u00e2ye<\/h2>\n<p>News24&#8217;\u00fcn 2023&#8217;te ve Balls.ie&#8217;nin Aral\u0131k 2025&#8217;te aktard\u0131\u011f\u0131 anlat\u0131m \u015f\u00f6yle. DHL&#8217;nin yeni sahibi Deutsche Post, o d\u00f6nem beyaz ve k\u0131rm\u0131z\u0131 olan markaya uysun diye beyaz bir Jordan istiyordu. Jordan reddetti, \u00e7\u00fcnk\u00fc Benson &#038; Hedges ile s\u00f6zle\u015fmesi sar\u0131 bir ara\u00e7 \u015fart ko\u015fuyordu. DHL y\u00f6netim kuruluna ba\u015ftan a\u015fa\u011f\u0131 sar\u0131 giyinmi\u015f olarak gitti ve rakiplerin kamyonet ve u\u00e7ak g\u00f6r\u00fcnt\u00fclerini g\u00f6sterdi: beyazlar kar\u0131\u015f\u0131yordu, sar\u0131lar hemen g\u00f6ze \u00e7arp\u0131yordu. D\u00fcnyada fark edilmek i\u00e7in, \u00f6zetle, DHL&#8217;nin sar\u0131 olmas\u0131 gerekiyordu. Arkada\u015f\u0131 ve i\u015f orta\u011f\u0131 Keith O&#8217;Loughlin&#8217;e g\u00f6re, yirmi y\u0131l boyunca &#8220;Jordan sar\u0131s\u0131&#8221; kullan\u0131m\u0131 i\u00e7in \u00fccret de ald\u0131 (News24, Balls.ie).<\/p>\n<p>DHL&#8217;den bir do\u011frulama bulamad\u0131k ve Deutsche Post&#8217;un sar\u0131s\u0131 2003 yenilenmesinin belgelerinde zaten yer al\u0131yor: iki anlat\u0131m birbirini d\u0131\u015flam\u0131yor, ama ikincisi belgelenmi\u015f bir olgu de\u011fil, bir anlat\u0131 olarak kal\u0131yor. Jordan 2025&#8217;te \u00f6ld\u00fc (Balls.ie).<\/p>\n<h2>DHL ve Formula 1 bug\u00fcn<\/h2>\n<p>DHL 2004&#8217;ten beri F1&#8217;in Official Logistics Partner&#8217;\u0131 (Formula1.com, Ministry of Sport) ve DHL&#8217;ye g\u00f6re bu sporun tarihindeki en uzun s\u00fcreli ortak (DHL). 2021&#8217;de anla\u015fma uzun vadeli olarak, \u015eubat 2024&#8217;te birka\u00e7 y\u0131l i\u00e7in yenilendi (F1technical, Formula1.com).<\/p>\n<p>G\u00f6revi \u015fampiyonay\u0131 bir yar\u0131\u015ftan di\u011ferine ta\u015f\u0131mak: her hafta sonu DHL, yar\u0131\u015f ara\u00e7lar\u0131, motorlar, yak\u0131t, lastikler ile televizyon ve a\u011f\u0131rlama ekipman\u0131 dahil bin tondan fazla y\u00fcksek de\u011ferli y\u00fck ta\u015f\u0131yor (DHL). 2023&#8217;te Avrupa yar\u0131\u015flar\u0131nda kullan\u0131lan biyoyak\u0131tl\u0131 kamyonlar lojistik emisyonlar\u0131n\u0131 ortalama y\u00fczde 83 azaltt\u0131 ve 2024&#8217;te say\u0131lar\u0131 37&#8217;ye \u00e7\u0131kt\u0131 (Formula1.com, Ministry of Sport).<\/p>\n<p>DHL ayr\u0131ca iki \u00f6d\u00fcle sponsor: sezonda en \u00e7ok en h\u0131zl\u0131 tur atan pilota 2007&#8217;den beri verilen Fastest Lap Award ve tak\u0131mlar\u0131n pit hatt\u0131ndaki \u00e7al\u0131\u015fmas\u0131n\u0131 \u00f6d\u00fcllendiren Fastest Pit Stop Award (DHL, Wikipedia, Formula1.com).<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/f1_paddock_access_37996086504.jpg\" alt=\"F1 padokunda sar\u0131 ve k\u0131rm\u0131z\u0131 DHL pankart\u0131, \u00f6n\u00fcnde Williams Martini Racing yaz\u0131l\u0131 bir direk\" width=\"560\" height=\"400\" \/><\/p>\n<h2>Sponsorlara ne \u00f6\u011fretiyor<\/h2>\n<p>DHL \u00f6rne\u011fi iki \u015fey g\u00f6steriyor ve bunlar bizim yorumumuz, yay\u0131mlanm\u0131\u015f veri de\u011fil. Birincisi, renk sponsorluk s\u00f6zle\u015fmesinin par\u00e7as\u0131 ve arac\u0131n \u00fczerindeki alanlar gibi pazarl\u0131kla belirleniyor. \u0130kincisi, F1 ile ili\u015fki 2004&#8217;ten beri s\u00fcr\u00fcyor, \u00e7\u00fcnk\u00fc DHL&#8217;nin logonun \u00f6tesinde i\u015flevsel bir rol\u00fc var, \u015fampiyonay\u0131 ta\u015f\u0131yor: bu bir \u00e7\u0131kartma ile bir platform aras\u0131ndaki fark ve <a href=\"https:\/\/rtrsports.com\/tr\/blog\/spor-sponsorlugu-aktivasyonu-nedir\/\">spor sponsorlu\u011fu aktivasyonu<\/a> rehberi bunu anlat\u0131yor.<\/p>\n<p>Girmek i\u00e7in neyin gerekti\u011fini anlamak i\u00e7in <a href=\"https:\/\/rtrsports.com\/tr\/blog\/cost-formula-1-sponsorluklar\/\">Formula 1 sponsorlu\u011funun maliyetini<\/a> anlatan rehber ve <a href=\"https:\/\/rtrsports.com\/tr\/formul-1-sponsorluk\/\">Formula 1 sponsorlu\u011fu<\/a> sayfas\u0131 var.<\/p>\n<p>Sar\u0131y\u0131 Jordan, Deutsche Post ya da bir pazarlama masas\u0131 se\u00e7mi\u015f olsun, bir sponsorluk imzalamak \u00fczere olan herkes i\u00e7in faydal\u0131 bir soru kal\u0131yor: tan\u0131nmak i\u00e7in logonun d\u0131\u015f\u0131nda neyi de\u011fi\u015ftirmeye haz\u0131rs\u0131n\u0131z?<\/p>\n<div class=\"new-blog-inline-cta\"><\/p><div><strong>Markan\u0131z\u0131 Formula 1&#8217;e ta\u015f\u0131mak ister misiniz?<\/strong><br \/>RTR Sports Marketing 1995&#8217;ten beri motor sporlar\u0131nda sponsorluk kuruyor.<\/div><p><a href=\"https:\/\/rtrsports.com\/tr\/formul-1-sponsorluk\/\" class=\"btn\" style=\"white-space: nowrap; margin: 10px;\">Formula 1 Sponsorlu\u011fu<\/a><br \/><\/div>\n<p><em>G\u00f6rseller: Takuma Sato, 2002&#8217;de Indianapolis&#8217;te Jordan EJ12 ile (<a href=\"https:\/\/commons.wikimedia.org\/wiki\/File:Jordan_GP_2002_sato.jpg\" target=\"_blank\" rel=\"noopener\">RickDikeman<\/a>, Wikimedia Commons, <a href=\"https:\/\/creativecommons.org\/publicdomain\/zero\/1.0\/\" target=\"_blank\" rel=\"noopener\">CC0<\/a>); DHL pankartl\u0131 F1 padoku (<a href=\"https:\/\/www.flickr.com\/photos\/steve-melnyk\/37996086504\/\" target=\"_blank\" rel=\"noopener\">Steve Melnyk<\/a>, Flickr, <a href=\"https:\/\/creativecommons.org\/licenses\/by\/2.0\/\" target=\"_blank\" rel=\"noopener\">CC BY 2.0<\/a>).<\/em><\/p>\n<p><strong>Kaynaklar<\/strong>: <a href=\"https:\/\/www.horizont.net\/marketing\/nachrichten\/-Post-baut-DHL-mit-125-Millionen-Euro-zur-einzigen-Express--und-Logistikmarke-um-42948\" target=\"_blank\" rel=\"nofollow noopener\">Horizont, Deutsche Post DHL&#8217;yi tek marka olarak yeniliyor (Mart 2003)<\/a>; <a href=\"https:\/\/www.transformmagazine.net\/articles\/2014\/forwarding-address\/\" target=\"_blank\" rel=\"nofollow noopener\">Transform Magazine, DHL markas\u0131n\u0131n hik\u00e2yesi<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/DHL\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, DHL<\/a>; <a href=\"https:\/\/en.wikipedia.org\/wiki\/Jordan_Grand_Prix\" target=\"_blank\" rel=\"nofollow noopener\">Wikipedia, Jordan Grand Prix<\/a>; <a href=\"https:\/\/www.sportcal.com\/pressreleases\/formula-1s-jordan-confirms-new-dhl-title-sponsorship\/\" target=\"_blank\" rel=\"nofollow noopener\">Sportcal, DHL Jordan&#8217;\u0131n isim sponsoru<\/a>; <a href=\"https:\/\/www.grandprix.com\/news\/dhl-jordan-honda-launches-ej12.html\" target=\"_blank\" rel=\"nofollow noopener\">Grand Prix.com, DHL Jordan Honda EJ12&#8217;nin tan\u0131t\u0131m\u0131<\/a>; <a href=\"https:\/\/www.balls.ie\/motorsport\/eddie-jordan-the-man-who-made-everything-move-faster-645679\" target=\"_blank\" rel=\"nofollow noopener\">Balls.ie, Keith O&#8217;Loughlin&#8217;in anlatt\u0131\u011f\u0131 Eddie Jordan (Aral\u0131k 2025)<\/a>; <a href=\"https:\/\/www.news24.com\/sport\/motorsport\/formula-one\/how-a-struggling-formula-1-team-gave-dhl-its-famous-yellow-and-red-colours-20230327\" target=\"_blank\" rel=\"nofollow noopener\">News24, bir F1 tak\u0131m\u0131 DHL&#8217;ye renklerini nas\u0131l verdi (2023)<\/a>; <a href=\"https:\/\/www.formula1.com\/en\/latest\/article\/formula-1-and-dhl-build-on-20-year-partnership-in-expanded-multi-year.5eDcqE9SiryWYL0THT3Qsl\" target=\"_blank\" rel=\"nofollow noopener\">Formula1.com, DHL ile ortakl\u0131\u011f\u0131n yenilenmesi (2024)<\/a>; <a href=\"https:\/\/ministryofsport.com\/formula-1-extends-partnership-with-dhl-as-official-logistics-partner\/\" target=\"_blank\" rel=\"nofollow noopener\">Ministry of Sport, F1-DHL yenilemesi (2024)<\/a>; <a href=\"https:\/\/inmotion.dhl\/en\/formula-1\" target=\"_blank\" rel=\"nofollow noopener\">DHL, Formula 1<\/a>; <a href=\"https:\/\/www.f1technical.net\/news\/23125\" target=\"_blank\" rel=\"nofollow noopener\">F1technical, F1-DHL yenilemesi (2021)<\/a>; <a href=\"https:\/\/inmotion.dhl\/en\/formula-1\/fastest-lap-award\" target=\"_blank\" rel=\"nofollow noopener\">DHL, Fastest Lap Award<\/a>; RTR Sports Marketing, motor sporlar\u0131nda sponsorluk.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>S\u0131k sorulan sorular<\/b><\/h2>\r\n        \r\n        <\/p>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>DHL logosu neden sar\u0131 ve k\u0131rm\u0131z\u0131?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n\u00c7\u00fcnk\u00fc 2003&#8217;teki marka yenilenmesinde DHL&#8217;nin k\u0131rm\u0131z\u0131s\u0131, Aral\u0131k 2002&#8217;den beri \u015firketin y\u00fczde 100&#8217;\u00fcne sahip olan Deutsche Post&#8217;un sar\u0131s\u0131yla birle\u015ftirildi (Horizont, Wikipedia). Eddie Jordan, F1 tak\u0131m\u0131n\u0131n sponsorlu\u011fu nedeniyle DHL&#8217;yi sar\u0131ya ge\u00e7meye ikna etti\u011fini s\u00f6yl\u00fcyor, ama DHL bu anlat\u0131m\u0131 do\u011frulam\u0131\u015f g\u00f6r\u00fcnm\u00fcyor.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Eddie Jordan&#039;\u0131n DHL ile ne ilgisi var?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\n2002&#8217;de DHL, &#8220;DHL Jordan Honda&#8221; ad\u0131n\u0131 alan ve sar\u0131 renkte k\u0131rm\u0131z\u0131 DHL logosuyla yar\u0131\u015fan Jordan F1 tak\u0131m\u0131n\u0131n isim sponsoruydu. Jordan, orta\u011f\u0131 Keith O&#8217;Loughlin&#8217;e g\u00f6re &#8220;Jordan sar\u0131s\u0131&#8221; i\u00e7in yirmi y\u0131ll\u0131k bir \u00fccretle DHL&#8217;yi sar\u0131ya y\u00f6nlendirdi\u011fini anlatt\u0131 (Sportcal, Balls.ie).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>DHL Formula 1&#039;e sponsor mu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nEvet. DHL 2004&#8217;ten beri Formula 1&#8217;in Official Logistics Partner&#8217;\u0131 ve anla\u015fmay\u0131 \u015eubat 2024&#8217;te birka\u00e7 y\u0131l i\u00e7in yeniledi (Formula1.com, Ministry of Sport). Ayr\u0131ca Fastest Lap Award ve Fastest Pit Stop Award&#8217;a da sponsor.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>DHL Formula 1&#039;de ne ta\u015f\u0131yor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nHer yar\u0131\u015fta bin tondan fazla y\u00fcksek de\u011ferli y\u00fck: yar\u0131\u015f ara\u00e7lar\u0131, motorlar, yak\u0131t, lastikler ile televizyon ve a\u011f\u0131rlama ekipman\u0131 (DHL). 2023&#8217;te biyoyak\u0131tl\u0131 kamyonlar Avrupa yar\u0131\u015flar\u0131n\u0131n lojistik emisyonlar\u0131n\u0131 ortalama y\u00fczde 83 azaltt\u0131 (Formula1.com).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>DHL Fastest Lap Award ve DHL Fastest Pit Stop Award nedir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nFastest Lap Award, 2007&#8217;den beri sezonda en \u00e7ok en h\u0131zl\u0131 tur atan pilota verilir. Fastest Pit Stop Award, tak\u0131mlar\u0131n pit hatt\u0131ndaki \u00e7al\u0131\u015fmas\u0131n\u0131 \u00f6d\u00fcllendirir. \u0130kisinin de sponsoru DHL&#8217;dir (DHL, Formula1.com).<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>DHL&#039;yi kim kurdu ve ad\u0131 neden b\u00f6yle?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\nDHL 1969&#8217;da San Francisco&#8217;da Dalsey, Hillblom ve Lynn taraf\u0131ndan kuruldu: ad\u0131 soyadlar\u0131n\u0131n ba\u015f harflerinden olu\u015fuyor (Wikipedia). Aral\u0131k 2002&#8217;den beri tamamen Deutsche Post&#8217;a ait.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    \n<p>\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>DHL logosu sar\u0131 ve k\u0131rm\u0131z\u0131d\u0131r, \u00e7\u00fcnk\u00fc 2003&#8217;teki marka yenilenmesinde DHL&#8217;nin tarih\u00ee k\u0131rm\u0131z\u0131s\u0131, Aral\u0131k 2002&#8217;de t\u00fcm hisseleri devralan Deutsche Post&#8217;un sar\u0131s\u0131yla birle\u015ftirildi. Tak\u0131m\u0131 sar\u0131 yar\u0131\u015fan Eddie Jordan&#8217;a g\u00f6re, DHL&#8217;yi 2002&#8217;deki sponsorlu\u011fu s\u0131ras\u0131nda ikna eden kendisiydi: bu anlat\u0131m DHL taraf\u0131ndan do\u011frulanm\u0131\u015f de\u011fil. Formula 1 ile do\u011frulanm\u0131\u015f ba\u011f ise ba\u015fka: DHL 2002&#8217;de Jordan&#8217;\u0131n isim sponsoru oldu ve 2004&#8217;ten [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":194550,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20201],"tags":[],"class_list":["post-242055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>DHL logosu neden sar\u0131 ve k\u0131rm\u0131z\u0131: Jordan, Deutsche Post, F1<\/title>\n<meta name=\"description\" content=\"DHL logosu neden sar\u0131 ve k\u0131rm\u0131z\u0131? 2003 yenilenmesi ve Deutsche Post sar\u0131s\u0131, Eddie Jordan&#039;\u0131n anlat\u0131m\u0131 ve DHL&#039;nin 2004&#039;ten beri F1&#039;deki rol\u00fc. 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