{"id":242060,"date":"2023-12-28T10:52:57","date_gmt":"2023-12-28T09:52:57","guid":{"rendered":"https:\/\/rtrsports.com\/kesintiler-sponsorluklar\/"},"modified":"2025-05-10T17:41:27","modified_gmt":"2025-05-10T15:41:27","slug":"kesintiler-sponsorluklar","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/kesintiler-sponsorluklar\/","title":{"rendered":"Spor Sponsorluklar\u0131n\u0131n Vergiden D\u00fc\u015f\u00fclebilirli\u011fi: \u0130\u015fletmeler i\u00e7in Bir Vergi Avantaj\u0131"},"content":{"rendered":"

\u0130talya’da spor sponsorlu\u011fu harcamalar\u0131 i\u00e7in vergi indirimleri ve bu harcamalar\u0131n d\u00fc\u015f\u00fclebilirli\u011fi, spor pazarlamas\u0131 s\u00f6z konusu oldu\u011funda \u00e7ok \u00f6nemli bir konudur. Konu hassas ve ayr\u0131nt\u0131larla doludur (spor sponsorlu\u011funda KDV, vergi indirimi, reklam harcamalar\u0131 vb.) ve kural amat\u00f6r spor dernekleri i\u00e7in oldu\u011fu kadar b\u00fcy\u00fck tak\u0131mlar i\u00e7in de \u00f6nemli oldu\u011fundan ve sponsorlukla ilgilenmek isteyen herkes taraf\u0131ndan a\u015final\u0131kla ele al\u0131nmas\u0131 gerekti\u011finden metodik olarak yakla\u015f\u0131lmal\u0131d\u0131r. <\/strong>Bu nedenle bug\u00fcn, konuya \u0131\u015f\u0131k tutmam\u0131za yard\u0131mc\u0131 olan Yeminli Mali M\u00fc\u015favir Riccardo Maria Ceresi ile konu\u015fuyoruz.<\/strong><\/p>\n

Spor sponsorlu\u011fu, \u015firketlerin g\u00f6r\u00fcn\u00fcrl\u00fcklerini art\u0131rmalar\u0131 ve markalar\u0131n\u0131 tan\u0131tmalar\u0131 i\u00e7in \u00f6nemli bir f\u0131rsatt\u0131r. Pazarlama faydalar\u0131n\u0131n yan\u0131 s\u0131ra, bu harcamalar vergiden d\u00fc\u015f\u00fclebilirlik \u015feklinde \u00f6nemli vergi avantajlar\u0131 da sunabilir. Bu makalede, \u0130talya’daki spor sponsorlu\u011fu muafiyetinin ko\u015fullar\u0131n\u0131 ve s\u0131n\u0131rlar\u0131n\u0131 ayr\u0131nt\u0131l\u0131 olarak inceleyerek, bu promosyon arac\u0131ndan tam olarak yararlanmak isteyen \u015firketler i\u00e7in kapsaml\u0131 bir rehber sunaca\u011f\u0131z.<\/p>\n

Spor Sponsorluklar\u0131n\u0131n Tan\u0131m\u0131 ve \u00d6zellikleri<\/h2>\n

Spor sponsorlu\u011fu, sinallagmatik bir ili\u015fkinin, yani sponsor ile sponsor olunan taraf aras\u0131nda her iki taraf\u0131n da bir hizmet sa\u011flamay\u0131 taahh\u00fct etti\u011fi bir s\u00f6zle\u015fmenin varl\u0131\u011f\u0131 ile karakterize edilir.<\/p>\n

Spesifik olarak, sponsor nakdi veya ayni bir bedel \u00f6demeyi taahh\u00fct ederken, sponsor olunan taraf sponsorun \u00fcr\u00fcn\u00fcn\u00fcn, markas\u0131n\u0131n veya faaliyetinin reklam\u0131n\u0131 ve tan\u0131t\u0131m\u0131n\u0131 yapmay\u0131 taahh\u00fct eder.<\/p>\n

Bu s\u00f6zle\u015fme ili\u015fkisi, a\u015fa\u011f\u0131da g\u00f6rece\u011fimiz gibi, spor sponsorlu\u011funu e\u011flence harcamalar\u0131 yerine reklam<\/strong> harcamalar\u0131 ba\u011flam\u0131nda \u00e7er\u00e7evelemek i\u00e7in esast\u0131r.<\/p>\n

Spor Sponsorlu\u011fu \u0130ndirilebilirlik D\u00fczenlemeleri<\/h2>\n

Spor sponsorlu\u011funun vergiden d\u00fc\u015f\u00fclebilirli\u011fi, Madde ile getirilen \u00f6zel bir mevzuatla d\u00fczenlenmektedir. 289\/2002 say\u0131l\u0131 Kanun’un 90(8).<\/p>\n

Bu h\u00fckme g\u00f6re, spor federasyonlar\u0131 veya sporu te\u015fvik kurulu\u015flar\u0131 taraf\u0131ndan tan\u0131nan gen\u00e7lik sekt\u00f6rlerinde faaliyet g\u00f6steren kul\u00fcpler, amat\u00f6r spor dernekleri, e\u011fitim kurumlar\u0131 taraf\u0131ndan kurulan vak\u0131flar ve okul spor dernekleri lehine yap\u0131lan nakdi veya ayni \u00f6demeler, \u00f6demeyi yapan taraf i\u00e7in<\/strong> y\u0131ll\u0131k toplam tutar\u0131 200.000 Avro’yu a\u015fmayan reklam harcamas\u0131 te\u015fkil eder<\/strong>.<\/p>\n

Bu, y\u0131ll\u0131k 200.000 Avro s\u0131n\u0131r\u0131 dahil<\/strong>inde, \u015firketler taraf\u0131ndan yap\u0131lan sponsorluk harcamalar\u0131n\u0131n tamamen<\/strong> reklam gideri olarak ticari gelirden d\u00fc\u015f\u00fclebilece\u011fi<\/strong> anlam\u0131na gelmektedir.<\/p>\n

Bu yasal h\u00fck\u00fcm, mutlak bir yasal karineyi<\/strong>, yani vergi makamlar\u0131 taraf\u0131ndan hi\u00e7bir istisna veya de\u011ferlendirme alan\u0131 kabul etmeyen bir kural\u0131 temsil etmektedir.<\/p>\n

Bu nedenle, yasal gereklilikleri yerine getiren \u015firketler, yat\u0131r\u0131m\u0131n ger\u00e7ek reklam etkinli\u011fini kan\u0131tlamak zorunda kalmadan 200.000 Avro’ya kadar olan spor sponsorlu\u011fu harcamalar\u0131n\u0131 tamamen d\u00fc\u015febilirler.<\/p>\n

\"Sponsorluk<\/a><\/p>\n

Spor Sponsorluklar\u0131n\u0131n \u0130ndirilebilirli\u011fi i\u00e7in Gereklilikler<\/h2>\n

Spor sponsorlu\u011fu harcamalar\u0131n\u0131n tamamen indirilebilir olarak kabul edilebilmesi i\u00e7in belirli ko\u015fullar\u0131n kar\u015f\u0131lanmas\u0131 gerekir:<\/p>\n

Sponsorlu Konu<\/h3>\n

Sponsorluktan yararlanacak ki\u015fi, CONI’ye** ba\u011fl\u0131 bir **amat\u00f6r spor kul\u00fcb\u00fc veya derne\u011fi** (ASD veya SSD) olmal\u0131d\u0131r. [4]
\nCONI web sitesinde spor kul\u00fcplerine ayr\u0131lm\u0131\u015f b\u00f6l\u00fcmden \u00fcyeli\u011fi kontrol edebilirsiniz.<\/p>\n

Tan\u0131t\u0131m Faaliyetleri<\/h3>\n

Sponsor taraf\u0131n sponsorun imaj\u0131n\u0131 ve \u00fcr\u00fcnlerini\/hizmetlerini tan\u0131tmaya y\u00f6nelikfiili reklam faaliyeti<\/strong> do\u011frulanabilir olmal\u0131d\u0131r.
\nBu faaliyet, \u015firket logosunun \u00fcniformalara, posterlere ve spor m\u00fcsabakalar\u0131yla ilgili el ilanlar\u0131na yap\u0131\u015ft\u0131r\u0131lmas\u0131ndan olu\u015fabilir.<\/p>\n

Harcama Limiti<\/h3>\n

Nakdi veya ayni olarak \u00f6denen bedel, y\u0131ll\u0131k toplam **200.000 Euro** tutar\u0131n\u0131 a\u015famaz.<\/p>\n

Sponsorluk S\u00f6zle\u015fmesi<\/h3>\n

Taraflar\u0131n \u00fcstlendi\u011fi y\u00fck\u00fcml\u00fcl\u00fckleri ve mutab\u0131k kal\u0131nan tan\u0131t\u0131m faaliyetlerini resmile\u015ftiren birsponsorluk s\u00f6zle\u015fmesi<\/strong> haz\u0131rlamak \u00f6nemlidir.<\/p>\n

\u015eirketler bu ko\u015fullar\u0131 yerine getirerek spor sponsorlu\u011fu harcamalar\u0131n\u0131n<\/strong> y\u0131ll\u0131k 200.000 Avro’ya kadar olan k\u0131sm\u0131n\u0131n tamam\u0131n\u0131n vergiden d\u00fc\u015f\u00fclmesinden yararlanabilirler.<\/p>\n

Spor Sponsorlu\u011fu: Reklam Giderleri vs. Temsil Giderleri<\/h2>\n

Dikkate al\u0131nmas\u0131 gereken \u00f6nemli bir husus, reklam<\/strong> ve e\u011flence giderleri<\/strong> aras\u0131ndaki ayr\u0131md\u0131r, \u00e7\u00fcnk\u00fc bu iki t\u00fcr maliyetin vergi muamelesi \u00e7ok farkl\u0131d\u0131r.<\/p>\n

Spor sponsorlu\u011fu, ana hedefin artan sat\u0131\u015flar \u015feklinde ekonomik bir getiri sa\u011flamak amac\u0131yla kurumsal imaj\u0131n veya \u00fcr\u00fcnlerin\/hizmetlerin tan\u0131t\u0131m\u0131 oldu\u011fu durumlarda reklam harcamalar\u0131<\/strong> kapsam\u0131na girer.<\/p>\n

Bu durumda, giderler ya yap\u0131ld\u0131\u011f\u0131 y\u0131l tamamen indirilebilir<\/strong> ya da be\u015f y\u0131l i\u00e7inde itfa<\/strong> edilebilir. Ayr\u0131ca, bu harcamalara ili\u015fkin KDV de tamamen indirilebilir<\/strong>.<\/p>\n

Tersine, sponsorluk, ana amac\u0131n \u00fcretken faaliyetle do\u011frudan bir ba\u011flant\u0131s\u0131 olmaks\u0131z\u0131n yaln\u0131zca \u015firket imaj\u0131n\u0131n tan\u0131t\u0131m\u0131 oldu\u011fu durumlarda e\u011flence harcamalar\u0131<\/strong> olarak kabul edilebilir. Bu durumda, indirilebilirlik s\u0131n\u0131rl\u0131d\u0131r: 10 milyon gelire kadar, giderler i\u015fletme taraf\u0131ndan \u00fcretilen y\u0131ll\u0131k gelirin %1,5’ine kadar indirilebilir.<\/p>\n

Bu nedenle, sponsor \u015firketin reklam harcamalar\u0131 olarak tam indirim<\/strong> den yararlanabilmesi i\u00e7in spor sponsorlu\u011funa yap\u0131lan yat\u0131r\u0131m\u0131n ticari nedenlerini<\/strong> kan\u0131tlayabilmesi \u00e7ok \u00f6nemlidir.<\/p>\n

\"Sponsorluk<\/a><\/p>\n

Spor Sponsorlu\u011fu Vergi Kredisi<\/h2>\n

Giderlerin d\u00fc\u015f\u00fclebilmesine ek olarak, 2020 ve 2021 y\u0131llar\u0131nda spor sponsorluklar\u0131 ger\u00e7ekle\u015ftiren \u015firketler, katlan\u0131lan maliyet \u00fczerinden y\u00fczde 50 vergi kredisinden<\/strong> de yararlanabiliyor.<\/p>\n

Bu vergi indirimi, COVID-19 salg\u0131n\u0131yla ilgili sa\u011fl\u0131k acil durumu d\u00f6neminde spor sekt\u00f6r\u00fcn\u00fc desteklemek amac\u0131yla h\u00fck\u00fcmet taraf\u0131ndan uygulamaya konmu\u015ftur.<\/p>\n

Vergi kredisine hak kazanabilmek i\u00e7in \u015firketlerin y\u0131ll\u0131k harcama limiti ve sponsorluklar\u0131n amat\u00f6r kul\u00fcpler ve dernekler gibi belirli spor kurulu\u015flar\u0131na tahsis edilmesi gibi belirli ko\u015fullar\u0131 yerine getirmesi gerekmektedir.<\/p>\n

Vergi Avantajlar\u0131 ve B\u00fcy\u00fcme F\u0131rsatlar\u0131<\/h2>\n

Spor sponsorlu\u011fu, \u015firketlerin pazarlama ve vergi tasarrufu hedeflerini birle\u015ftirmeleri i\u00e7in ilgin\u00e7 bir f\u0131rsat sunmaktad\u0131r.<\/p>\n

Reklam harcamalar\u0131n\u0131n tamamen indirilebilir olmas\u0131 ve vergi kredilerinden yararlanma imkan\u0131 sayesinde, \u015firketler bu tan\u0131t\u0131m yat\u0131r\u0131mlar\u0131yla ilgili vergi y\u00fck\u00fcn\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde azaltabilirler<\/strong>.<\/p>\n

Buna ek olarak, amat\u00f6r spor kul\u00fcplerine ve derneklere sponsor olmak kurumsal imaj\u0131n g\u00fc\u00e7lendirilmesine<\/strong> yard\u0131mc\u0131 olabilir ve yerel b\u00f6lge<\/strong> ve toplumla daha yak\u0131n bir ba\u011f olu\u015fturarak<\/strong> b\u00fcy\u00fcme ve geli\u015fme i\u00e7in daha fazla f\u0131rsat sunabilir.<\/p>\n

Sonu\u00e7 olarak, spor sponsorlu\u011funun vergiden d\u00fc\u015f\u00fclebilirli\u011fi, \u015firketlerin pazarlama ve g\u00f6r\u00fcn\u00fcrl\u00fck avantajlar\u0131ndan vazge\u00e7meden vergi stratejilerini optimize etmeleri i\u00e7in \u00f6nemli bir ara\u00e7t\u0131r. Do\u011fru planlama ve mevzuat gerekliliklerine uyum sayesinde \u015firketler, spor sekt\u00f6r\u00fcnde tan\u0131t\u0131m ve yat\u0131r\u0131m i\u00e7in bu ara\u00e7tan tam olarak faydalanabilir.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u0130talya’da spor sponsorlu\u011fu harcamalar\u0131 i\u00e7in vergi indirimleri ve bu harcamalar\u0131n d\u00fc\u015f\u00fclebilirli\u011fi, spor pazarlamas\u0131 s\u00f6z konusu oldu\u011funda \u00e7ok \u00f6nemli bir konudur. Konu hassas ve ayr\u0131nt\u0131larla doludur (spor sponsorlu\u011funda KDV, vergi indirimi, reklam harcamalar\u0131 vb.) ve kural amat\u00f6r spor dernekleri i\u00e7in oldu\u011fu kadar b\u00fcy\u00fck tak\u0131mlar i\u00e7in de \u00f6nemli oldu\u011fundan ve sponsorlukla ilgilenmek isteyen herkes taraf\u0131ndan a\u015final\u0131kla ele […]<\/p>\n","protected":false},"author":2,"featured_media":179350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20198],"tags":[21409,21410,21411],"class_list":["post-242060","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-sponsorluklari","tag-kdv-spor-sponsorluklari","tag-spor-sponsorluklari-icin-kesintiler","tag-spor-sponsorluklari-kesintisi"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponsorluklar\u0131n \u0130ndirilebilirli\u011fi: \u015eirketler i\u00e7in Bir Avantaj<\/title>\n<meta name=\"description\" content=\"Spor sponsorlu\u011fu harcamalar\u0131 i\u00e7in vergi indirimleri ve harcamalar\u0131n indirilebilirli\u011fi. 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