{"id":242092,"date":"2023-12-28T11:06:48","date_gmt":"2023-12-28T10:06:48","guid":{"rendered":"https:\/\/rtrsports.com\/formula-1-unlocked-digital-engagement-that-bu-bu-builds-database-and-extends-user-experience\/"},"modified":"2025-07-25T22:26:51","modified_gmt":"2025-07-25T20:26:51","slug":"formula-1-unlocked-digital-engagement-that-bu-bu-builds-database-and-extends-user-experience","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/formula-1-unlocked-lengagement-digital-that-bu-bu-builds-database-and-extends-user-experience\/","title":{"rendered":"Formula 1’in kilidi a\u00e7\u0131ld\u0131: veritabanlar\u0131 olu\u015fturan ve kullan\u0131c\u0131 deneyimini uzatan dijital etkile\u015fim"},"content":{"rendered":"

Bahreyn Grand Prix’sinin ba\u015flamas\u0131ndan birka\u00e7 saat \u00f6nce, 2023 sezonunun ilk turu olan
\nFormula 1<\/strong>
\n<\/a> ‘Formula 1 Unlocked’<\/a><\/strong> platformunu ba\u015flat\u0131yor.<\/p>\n

Bu, d\u00fcnyan\u0131n en \u00fcnl\u00fc d\u00f6rt tekerlekli \u015fampiyonas\u0131n\u0131n y\u0131l\u0131n \u00f6nemli bir zaman\u0131nda ba\u015flatt\u0131\u011f\u0131, zaten karma\u015f\u0131k olan taraftar kat\u0131l\u0131m\u0131 ve i\u00e7erik pazarlama stratejisinin bir ba\u015fka par\u00e7as\u0131d\u0131r. Formula 1 Unlocked<\/strong>, hizmete \u00fccretsiz olarak kaydolan herkese yar\u0131\u015f \u00f6ncesi analizler, yar\u0131\u015fmalar, Canl\u0131 Zamanlama Verileri ve ticari ve di\u011fer sat\u0131n almalarla ilgili ke\u015fifler gibi \u00f6zel i\u00e7erikler ve di\u011fer benzersiz e\u011flence ara\u00e7lar\u0131 sunmay\u0131 vaat ediyor.<\/p>\n

Yenili\u011fin cazibesi ve fazladan i\u00e7eri\u011fin tatmin edicili\u011fi bir yana, sirkin zaten geni\u015f ve \u00e7e\u015fitli olan pazarlama ara\u00e7 kutusuna neden bir par\u00e7a daha eklemek zorunda oldu\u011funu merak etmek me\u015frudur. Sonu\u00e7 olarak: neden b\u00f6yle bir operasyonun y\u00fck\u00fcn\u00fc \u00fcstlenelim, \u00f6zellikle de taraftarlara \u00fccretsiz olarak sunuluyorsa<\/strong>?<\/p>\n

Bize g\u00f6re cevap, spor pazarlamas\u0131 i\u00e7in iki kilit noktada yat\u0131yor: kullan\u0131c\u0131 deneyimini uzatmak<\/strong> ve veri taban\u0131 olu\u015fturmak<\/strong>.<\/p>\n

\"form\u00fcl-1-kilitsiz\"<\/b><\/h2>\n

Bir spor pazarlama sorusu: Ko\u015fmad\u0131\u011f\u0131n\u0131zda ne olur?<\/b><\/h2>\n

Modern spor pazarlamas\u0131ndaki en \u00f6nemli sorulardan biri, pistte veya sahada etkinlik olmad\u0131\u011f\u0131nda nas\u0131l de\u011fer \u00fcretilece\u011fidir<\/strong>.<\/p>\n

Etkinlik odakl\u0131 spor pazarlamas\u0131ndan<\/strong> bir b\u00fct\u00fcn olarak spor pazarlamas\u0131na<\/strong> ge\u00e7i\u015f, bu meslekte \u00e7al\u0131\u015fanlar\u0131n d\u00fc\u015f\u00fcnce ve uygulamalar\u0131nda radikal bir de\u011fi\u015fim ve disiplinde ger\u00e7ek bir d\u00f6n\u00fcm noktas\u0131d\u0131r. Bu noktada, COVID<\/strong> ‘in deneyimi kesinlikle \u00e7ok \u00f6nemliydi. Asl\u0131nda vir\u00fcs, operat\u00f6rleri, kaseler durmu\u015fken hayranlar\u0131 ve kullan\u0131c\u0131lar\u0131 me\u015fgul etmeye nas\u0131l devam edebileceklerini kendilerine sormaya zorlayan bir faaliyet durdurma dayatt\u0131.<\/p>\n

Kullan\u0131c\u0131 deneyimini m\u00fcsabaka ve ma\u00e7 saatlerinin \u00f6tesine ta\u015f\u0131mak, spor pazarlamas\u0131n\u0131n ve dolay\u0131s\u0131yla spor sponsorlu\u011funun yeni meydan okumas\u0131d\u0131r. Bu ba\u011flamda, spor odakl\u0131 t\u00fcm TV dizileri Hayatta Kalma D\u00fcrt\u00fcs\u00fc<\/strong><\/a>The Last Dance<\/strong>‘e kadar, ama sadece bu de\u011fil. Video oyunlar\u0131, temal\u0131 oyun salonlar\u0131 (St. Paul’s’deki muhte\u015fem F1 Arcade gibi), \u00f6zel barlar ve taraftar\u0131n ‘me\u015fgul’ kalmas\u0131na yard\u0131mc\u0131 olan her \u015fey bug\u00fcn oyunun oynand\u0131\u011f\u0131 \u015feydir.<\/p>\n

Daha fazla dahil olma ihtiyac\u0131n\u0131 tatmin etmeyi ba\u015faran bir taraftar, disiplinin \u00f6zelliklerine daha fazla zaman harcayan, spor disiplininin \u00e7evresiyle daha fazla tan\u0131\u015fan ve b\u00f6ylece ‘y\u00fcr\u00fcyen merdiven’<\/strong> olarak adland\u0131r\u0131lan (bir t\u00fcketicinin tatmin olmas\u0131 halinde, a\u011f\u0131r bir kullan\u0131c\u0131 haline gelene kadar spor \u00fcr\u00fcnleri ve hizmetleri t\u00fcketimini art\u0131rmaya devam edece\u011fi spor pazarlama teorisi) t\u0131rmanan bir taraftard\u0131r.<\/p>\n

\"form\u00fcl-1-kilitsiz-3\"<\/b><\/h2>\n

Veritaban\u0131 olu\u015fturma spor pazarlamas\u0131n\u0131n gelece\u011fidir<\/b><\/h2>\n

Bize bu \u00f6zel i\u00e7eri\u011fi, bu zengin yar\u0131\u015fmalar\u0131 sunmak ve benzersiz, benzeri g\u00f6r\u00fclmemi\u015f verilere eri\u015fmemizi sa\u011flamak i\u00e7in Formula 1 Unlocked<\/strong> bizden (\u015fu anda) bir \u00fccret \u00f6dememizi de\u011fil, bir kullan\u0131c\u0131 ad\u0131 ve e-posta ile kaydolmam\u0131z\u0131 istiyor. Kay\u0131t s\u00fcrecinin ilerleyen a\u015famalar\u0131nda platform, daha ki\u015fiselle\u015ftirilmi\u015f bir deneyim sa\u011flamak i\u00e7in tam ad\u0131m\u0131z\u0131, men\u015fe \u00fclkemizi ve di\u011fer daha spesifik verileri de girmemizi \u00f6nermektedir.<\/p>\n

Ki\u015fisel veriler, Formula 1’in \u00e7ok sevilen d\u00fcnyas\u0131na daha da derinlemesine girmek i\u00e7in \u00f6denmesi gereken bir bedeldir ve gelece\u011fin pazarlamas\u0131n\u0131n kutsal kasesini, yani veri taban\u0131n\u0131n in\u015fas\u0131n\u0131 (veya uygulanmas\u0131n\u0131) a\u00e7ar.<\/p>\n

Y\u00fcksek profilli ve g\u00f6n\u00fcll\u00fc olarak verilen kullan\u0131c\u0131 bilgileri, ileriye d\u00f6n\u00fck herhangi bir spor m\u00fclk\u00fc i\u00e7in en de\u011ferli varl\u0131kt\u0131r<\/strong>. Bu sayede, yaln\u0131zca taraftarlara \u00f6zel ileti\u015fimler g\u00f6nderilip \u00f6zel sat\u0131n alma f\u0131rsatlar\u0131 sunulmakla kalm\u0131yor, ayn\u0131 zamanda bir olas\u0131l\u0131klar denizine a\u00e7\u0131lan ortaklarla \u00e7apraz pazarlama operasyonlar\u0131 ba\u015flat\u0131labiliyor.<\/p>\n

En bariz ve tart\u0131\u015fmas\u0131z en basit olandan ba\u015flayarak s\u0131rayla gidelim. Formula 1 Unlocked aboneli\u011fimden sonra Formula 1<\/strong> ad\u0131m\u0131 ve e-posta adresimi biliyor. Daha sonraki bir a\u015famada ekledi\u011fim ek profilleme – \u00f6zel tekliflerin cazibesine kap\u0131larak – benim bir erkek, \u0130talyan oldu\u011fumu ve do\u011fum g\u00fcn\u00fcm\u00fcn ne zaman oldu\u011funu bilmesini sa\u011fl\u0131yor.<\/p>\n

\u00d6rne\u011fin, do\u011fum g\u00fcn\u00fcmde Formula 1 ma\u011fazas\u0131n\u0131n bana kendi \u00fcr\u00fcnlerinde ve lisans sahiplerinin \u00fcr\u00fcnlerinde lezzetli bir indirim sunmas\u0131n\u0131 bekliyorum. Ancak hepsi bu kadar de\u011fil: Formula 1’den biletler veya a\u011f\u0131rlama teklifleri hakk\u0131nda bilgi almay\u0131 bekliyorum, t\u0131pk\u0131 gelecek y\u0131l bana Drive to Survive<\/strong> ‘\u0131n \u00e7\u0131k\u0131\u015f tarihini veya \u0130talya’da bir F1 Arcade<\/strong> ‘in olas\u0131 a\u00e7\u0131l\u0131\u015f\u0131n\u0131 hat\u0131rlatacaklar\u0131ndan emin oldu\u011fum gibi.<\/p>\n

Bunlar do\u011frudan pazarlama stratejileri ise, belki daha da ilgin\u00e7 olan\u0131 ortaklar ve payda\u015flarla \u00e7apraz pazarlama stratejileridir. Elbette bunlar\u0131n neler olabilece\u011fini sadece hayal edebiliriz, ancak ger\u00e7ekle\u015ftirilebilecek i\u015flemlerin ayr\u0131nt\u0131 d\u00fczeyini anlamak i\u00e7in son Avrupa futbol \u015fampiyonas\u0131 s\u0131ras\u0131nda Booking<\/strong> ile UEFA<\/strong> aras\u0131nda yap\u0131lanlara bakman\u0131z yeterli.<\/p>\n

Reklamlarla bo\u011fulmu\u015f bir d\u00fcnyada, ba\u015far\u0131l\u0131 olanlar yaln\u0131zca y\u00fcksek profilli ve kullan\u0131c\u0131lar\u0131n ilgi alanlar\u0131na dayal\u0131 olanlard\u0131r. Tam ad, ya\u015f, uyruk, meslek, ilgi alan\u0131 ve sat\u0131n alma e\u011filimi, \u015firketlerin kendileri ve ortaklar\u0131 i\u00e7in \u00e7ok hassas ve potansiyel olarak ticari a\u00e7\u0131dan patlay\u0131c\u0131 bir profil olu\u015fturmalar\u0131na olanak tan\u0131r.<\/p>\n

Bu bilgilerin markalar aras\u0131ndaki i\u015fbirli\u011fi mant\u0131\u011f\u0131 i\u00e7inde \u00e7apraz d\u00f6llenmesi, \u00f6rne\u011fin Playstation<\/strong> ‘\u0131n, \u015fampiyonan\u0131n ba\u015flamas\u0131ndan birka\u00e7 g\u00fcn \u00f6nce, mali durumum a\u00e7\u0131s\u0131ndan trajik bir dakiklikle, Formula 1 2022 video oyununu sat\u0131n almam i\u00e7in – ne yaz\u0131k ki – reddedemeyece\u011fim sinsi bir indirimi bana e-posta ile g\u00f6ndermesine olanak tan\u0131yor.<\/p>\n

Le immagini di questo articolo sono quelle della pagina Discover Unlocked sul sito di Formula 1<\/pre>\n","protected":false},"excerpt":{"rendered":"
Bahreyn Grand Prix’sinin ba\u015flamas\u0131ndan birka\u00e7 saat \u00f6nce, 2023 sezonunun ilk turu olan Formula 1 ‘Formula 1 Unlocked’ platformunu ba\u015flat\u0131yor. Bu, d\u00fcnyan\u0131n en \u00fcnl\u00fc d\u00f6rt tekerlekli \u015fampiyonas\u0131n\u0131n y\u0131l\u0131n \u00f6nemli bir zaman\u0131nda ba\u015flatt\u0131\u011f\u0131, zaten karma\u015f\u0131k olan taraftar kat\u0131l\u0131m\u0131 ve i\u00e7erik pazarlama stratejisinin bir ba\u015fka par\u00e7as\u0131d\u0131r. Formula 1 Unlocked, hizmete \u00fccretsiz olarak kaydolan herkese yar\u0131\u015f \u00f6ncesi analizler, yar\u0131\u015fmalar, […]<\/p>\n","protected":false},"author":2,"featured_media":193739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20201,20202],"tags":[],"class_list":["post-242092","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-tr","category-formula1-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"\nF1 kilidi a\u00e7\u0131ld\u0131: veritabanlar\u0131 olu\u015fturma ve kullan\u0131c\u0131 deneyimini uzatma<\/title>\n<meta name=\"description\" content=\"F1, 2023 sezonunun ilk yar\u0131\u015f\u0131 olan Bahreyn Grand Prix'sine saatler kala 'Formula 1 Unlocked' platformunu kullan\u0131ma sunuyor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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