{"id":242103,"date":"2023-12-28T11:17:43","date_gmt":"2023-12-28T10:17:43","guid":{"rendered":"https:\/\/rtrsports.com\/heineken-in-formula-1-an-improbable-partnership\/"},"modified":"2025-06-30T15:55:47","modified_gmt":"2025-06-30T13:55:47","slug":"heineken-in-formula-1-an-improbable-partnership","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/heineken-in-formula-1-an-unlikely-partnership\/","title":{"rendered":"Heineken Formula 1&#8217;de: Beklenmedik bir ortakl\u0131k"},"content":{"rendered":"<p><iframe loading=\"lazy\" title=\"Heineken in Formula 1: An unlikely partnership\" width=\"640\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/UQoUGiQpG7s?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<h2>Avrupa&#8217;n\u0131n en b\u00fcy\u00fck bira \u015firketi Heineken, son y\u0131llarda Formula 1 ile g\u00fc\u00e7l\u00fc bir ortakl\u0131k kurdu. Sorumlu i\u00e7icilik kampanyas\u0131n\u0131n b\u00fcy\u00fcmesi, her iki markan\u0131n da F1 hayranlar\u0131na \u00f6nemli bir mesaj iletmesine yard\u0131mc\u0131 oldu\u011fu i\u00e7in kar\u015f\u0131l\u0131kl\u0131 faydalar sa\u011fland\u0131.<\/h2>\n<p>Heineken 2016 y\u0131l\u0131nda Formula 1 ile 2017 sezonundan ba\u015flamak \u00fczere 5 y\u0131ll\u0131k bir sponsorluk anla\u015fmas\u0131 imzalad\u0131. Farkl\u0131 kaynaklar anla\u015fman\u0131n de\u011ferinin <a href=\"https:\/\/www.theguardian.com\/sport\/2016\/may\/17\/formula-one-sponsorship-deal-heineken\"> 150 milyon ila 250<\/a><a href=\"https:\/\/www.foxsports.com.au\/motorsport\/formula-one\/f1-heineken-signs-337-million-deal-to-become-the-global-beer-partner-of-formula-1\/news-story\/3117522ce1eb309df9cb89e591794c21\"> milyon dolar<\/a> aras\u0131nda oldu\u011funu bildiriyor! Bu ortakl\u0131k Heineken&#8217;in spor d\u00fcnyas\u0131ndaki ilk ortakl\u0131\u011f\u0131 de\u011fil; UEFA \u015eampiyonlar Ligi ve Rugby D\u00fcnya Kupas\u0131 ile yap\u0131lan di\u011fer ba\u015far\u0131l\u0131 ortakl\u0131klar\u0131 takip ediyor.<\/p>\n<p>Uzaktan bak\u0131ld\u0131\u011f\u0131nda bu basit bir sponsorluk anla\u015fmas\u0131 gibi g\u00f6r\u00fcnebilir. <a href=\"https:\/\/www.heineken.co.uk\/\">Heineken<\/a> d\u00fcnyan\u0131n \u00f6nde gelen bira \u015firketlerinden biri, Formula 1 ise k\u00fcresel bir hayran kitlesine sahip d\u00fcnyan\u0131n en pop\u00fcler sporlar\u0131ndan biri. Ortakl\u0131klar\u0131 \u00e7ok az a\u00e7\u0131klama gerektiriyor mu? Heineken, b\u00fcy\u00fck ticari ve ilgi \u00e7ekici e\u011flence f\u0131rsatlar\u0131 sunan ve h\u0131zla b\u00fcy\u00fcyen bir sporun isim orta\u011f\u0131 olmaktan fayda sa\u011flarken, F1 de b\u00fcy\u00fck bir sponsorluk \u00fccretinden mali kazan\u00e7 elde ediyor. Ancak odadaki fili ele ald\u0131\u011f\u0131n\u0131zda, bu ortakl\u0131\u011f\u0131n asl\u0131nda o kadar da basit olmad\u0131\u011f\u0131n\u0131 anl\u0131yorsunuz&#8230;<\/p>\n<h2>Resmi <strong id=\"js-phrase\">F1 bira sponsoru<\/strong><\/h2>\n<p>Heineken&#8217;in <strong>bir bira<\/strong> \u015firketi oldu\u011funu ve F1&#8217;in de her hafta sonu s\u00fcper otomobillerin birbirleriyle yar\u0131\u015ft\u0131\u011f\u0131 bir spor oldu\u011funu unutmamak gerekir. Resmi Bira Sponsoru olarak ortakl\u0131k duyuruldu\u011funda, ele\u015ftirmenler alkol ve s\u00fcr\u00fc\u015f\u00fcn tehlikeli kar\u0131\u015f\u0131m\u0131na \u00e7ok dikkat \u00e7ekti &#8211; 200 milin \u00fczerinde yar\u0131\u015fmak bir yana. Pek \u00e7ok ki\u015fi d\u00fcnyan\u0131n \u00f6nde gelen motor sporlar\u0131n\u0131n yollardaki en b\u00fcy\u00fck \u00f6l\u00fcmc\u00fcl hastal\u0131klardan biriyle alenen ili\u015fkilendirilmesinden endi\u015fe duydu ve bu endi\u015feyi ta\u015f\u0131yanlar aras\u0131nda Avrupa Alkol Politikalar\u0131 Birli\u011fi de vard\u0131. Bu kurulu\u015f 25 Avrupa \u00fclkesinde alkole ba\u011fl\u0131 zararlar\u0131n azalt\u0131lmas\u0131 i\u00e7in \u00e7al\u0131\u015fan 57 halk sa\u011fl\u0131\u011f\u0131 kurulu\u015funu temsil etmektedir. 2016 y\u0131l\u0131nda FIA&#8217;ya g\u00f6nderdikleri bir mektupla endi\u015felerini dile getirmi\u015fler ve <a href=\"https:\/\/www.racefans.net\/2016\/06\/14\/f1s-heineken-sponsorship-deal-criticised-in-letter-to-todt\/#:~:text=Formula%20One's%20%24150%20million%20sponsorship,to%20FIA%20president%20Jean%20Todt.\">alkoll\u00fc ara\u00e7 kullanman\u0131n AB&#8217;de y\u0131lda 10,000&#8217;den fazla ki\u015finin \u00f6l\u00fcm\u00fcne yol<\/a> a\u00e7t\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7izmi\u015flerdi. F1 ve Heineken buna &#8216;Think Before You Drive&#8217; kampanyas\u0131yla yan\u0131t verdi. F1 etkinliklerinde kampanyan\u0131n sloganlar\u0131n\u0131 g\u00f6rmemek m\u00fcmk\u00fcn de\u011fil &#8211; her yerdeler ve bu ortakl\u0131\u011f\u0131 \u00e7evreleyen damgay\u0131 k\u0131rmaya yard\u0131mc\u0131 oldular.<\/p>\n<p>Bu kampanya ve beklenmedik Heineken-F1 ortakl\u0131\u011f\u0131n\u0131n karma\u015f\u0131kl\u0131\u011f\u0131 hakk\u0131nda daha fazla bilgi edinin&#8230;<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-105066\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/heinkeken-f1-2.jpg\" alt=\"heinkeken-f1-2\" width=\"400\" height=\"400\" \/><\/h3>\n<h3>Anla\u015fma neleri i\u00e7eriyor: &#8216;Araba Kullan\u0131rken Asla \u0130\u00e7ki \u0130\u00e7meyin&#8217;<\/h3>\n<p>2023&#8217;\u00fcn sonuna kadar s\u00fcrecek olan anla\u015fma, Heineken&#8217;e sezonda 3 yar\u0131\u015f\u0131n isim sponsorlu\u011funu ve 6 etkinlikte de pist markala\u015fmas\u0131n\u0131 sa\u011fl\u0131yor. <a href=\"https:\/\/rtrsports.com\/tr\/blog\/formula-1-in-the-us-which-impeded-its-increase-in-popularity\/\">Son y\u0131llarda yeni pazarlara<\/a> a\u00e7\u0131lan F1&#8217;in y\u00fckseli\u015f trendini fark eden Heineken i\u00e7in bu anla\u015fma olduk\u00e7a cazipti. Heineken markas\u0131n\u0131n \u00fcst d\u00fczey y\u00f6neticisi Gianluca Di Tondo, &#8220;Bu ortakl\u0131k mevcut k\u00fcresel platformlar\u0131m\u0131z\u0131 tamamlayarak F1&#8217;in devasa seyirci say\u0131s\u0131na ve her y\u0131l 400 milyon tekil televizyon izleyicisine ula\u015fmam\u0131z\u0131 sa\u011fl\u0131yor&#8221; dedi. Bunun da \u00f6tesinde Di Tondo, markan\u0131n sorumlu i\u00e7icilik platformunu sporla birlikte geni\u015fletme niyetlerinin alt\u0131n\u0131 \u00e7izdi. Bu da Heineken&#8217;in neden F1&#8217;e sponsor olmay\u0131 se\u00e7ti\u011fini anlamay\u0131 kolayla\u015ft\u0131r\u0131yor; i\u00e7kili ara\u00e7 kullan\u0131m\u0131na kar\u015f\u0131 mesajlar\u0131n\u0131 tan\u0131tmak i\u00e7in F1 yar\u0131\u015f pistinden daha iyi bir yer olamazd\u0131.<\/p>\n<p>Ortakl\u0131k &#8216;Araba Kullan\u0131rken Asla \u0130\u00e7me&#8217; slogan\u0131 etraf\u0131nda \u015fekilleniyor ve iki markan\u0131n sorumlu i\u00e7icilik kampanyalar\u0131 birle\u015fiyor. O d\u00f6nemde Formula 1&#8217;in CEO&#8217;su olan Bernie Ecclestone, F1 etkinliklerinde bir &#8216;Think Before You Drive&#8217; kampanyas\u0131 ba\u015flatmay\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fc s\u00f6ylemi\u015fti. O halde bu ortakl\u0131\u011f\u0131n neden mant\u0131kl\u0131 oldu\u011funu anlamak \u00e7ok kolay; mesele sadece finansal kazan\u00e7 elde etmek de\u011fil, ayn\u0131 zamanda \u00f6nemli bir ortak mesaj vermek.<\/p>\n<p>&#8216;<strong>When You Drive, Never Drink<\/strong>&#8216; kampanyas\u0131 \u015eubat 2020&#8217; <a href=\"https:\/\/www.youtube.com\/watch?v=iN3pKkuYqtM\">de F1 efsaneleri <em>Keke<\/em> ve <em>Nico Rosenberg<\/em><\/a> &#8216;in yer ald\u0131\u011f\u0131 bir k\u0131sa filmle ba\u015flat\u0131ld\u0131. Reklam filmi, baba-o\u011ful iki eski d\u00fcnya \u015fampiyonunu kullanarak, ne kadar kendine g\u00fcvenen bir s\u00fcr\u00fcc\u00fc olursan\u0131z olun, asla alkoll\u00fc ara\u00e7 kullanmaman\u0131z gerekti\u011fini vurguluyor ve &#8220;En iyi s\u00fcr\u00fcc\u00fc, i\u00e7ki i\u00e7meyendir&#8221; s\u00f6z\u00fcyle sona eriyor.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-105059\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/heineken-f1-3-400x400.jpg\" alt=\"heineken-f1-3\" width=\"400\" height=\"400\" \/><\/h3>\n<h3>Heineken taraftar deneyimini nas\u0131l de\u011fi\u015ftiriyor?<\/h3>\n<p>Bir sponsorlu\u011fun ba\u015far\u0131l\u0131 olabilmesi i\u00e7in iki markan\u0131n ortak olmas\u0131 gerekir. <a href=\"https:\/\/rtrsports.com\/tr\/blog\/the-petronas-mercedes-f1-sponsorship-creating-big-partnerships-from-contracts\/\">Petronas ve Mercedes&#8217;in 2010&#8217;larda sporu domine etmek i\u00e7in bir araya gelmesiyle F1&#8217;de bu ger\u00e7e\u011fin kan\u0131t\u0131 vard\u0131r<\/a>. F1, Heineken&#8217;in sorumlu i\u00e7icilik kampanyas\u0131n\u0131n bir par\u00e7as\u0131 olmaktan a\u00e7\u0131k\u00e7a fayda sa\u011flarken, Heineken de sporun taraftarlar i\u00e7in daha interaktif hale gelmesine yard\u0131mc\u0131 oldu. \u00c7e\u015fitli F1 yar\u0131\u015f hafta sonlar\u0131nda e\u011flenceli etkinlikler d\u00fczenlediler ve sosyal medyada hayranlar i\u00e7in ilgi \u00e7ekici i\u00e7erikler yay\u0131nlad\u0131lar.<\/p>\n<p>Grand Prix&#8217;lere \u015fahsen kat\u0131lanlar, taraftar alan\u0131nda bir i\u00e7kinin tad\u0131n\u0131 \u00e7\u0131karabilir, Pitstop Challenge gibi etkinliklere kat\u0131labilir veya di\u011fer \u015feylerin yan\u0131 s\u0131ra Esports araba sim\u00fclat\u00f6rlerini test edebilirler. Evde izleyen hayranlar i\u00e7in Heineken ve F1, birden fazla ekran, yar\u0131\u015f tak\u0131m\u0131 kulakl\u0131klar\u0131 ve tabii ki bir Heineken 0.0 muslu\u011fu ile birlikte gelen \u00f6zel bir <a href=\"https:\/\/www.formula1.com\/en\/latest\/article.competition-win-your-very-own-pit-wall-bar-from-heineken.6EJHtriJJWydUDA35pKw4T.html\">Pit Wall Bar<\/a> gibi \u00f6d\u00fcller i\u00e7in yar\u0131\u015fmalar d\u00fczenledi!<\/p>\n<p>Bu heyecan verici etkinliklerin yan\u0131 s\u0131ra Heineken, r\u00f6portajlar, \u00f6nemli anlar vb. dahil olmak \u00fczere F1 g\u00f6r\u00fcnt\u00fcleriyle markal\u0131 medya yay\u0131nlayarak Grand Prix&#8217;ler \u00f6ncesinde \u00e7evrimi\u00e7i etkile\u015fimi art\u0131rmaya da yard\u0131mc\u0131 oldu.<\/p>\n<p>Ge\u00e7en y\u0131l, Miami Grand Prix&#8217;sinin a\u00e7\u0131l\u0131\u015f\u0131ndan \u00f6nce, &#8216;Araba Kullan\u0131rken Asla \u0130\u00e7me&#8217; kampanyas\u0131, s\u00fcr\u00fcc\u00fcler <em>Daniel Ricciardo<\/em> ve <em>Sergio Perez <\/em>&#8216;in oynad\u0131\u011f\u0131 yeni bir reklamla yenilendi. Kampanya, gece hayat\u0131yla \u00fcnl\u00fc bir \u015fehirde iki markan\u0131n \u00f6nemli mesaj\u0131n\u0131 bir kez daha taraftarlara iletti. Heineken, hayranlar\u0131n\u0131 o hafta sonu g\u00fcvenli s\u00fcr\u00fc\u015fler yapmaya te\u015fvik etmek i\u00e7in Uber ile i\u015fbirli\u011fi yaparak ABD genelinde indirim kodlar\u0131 sundu.<\/p>\n<p>Heyecan verici Miami Grand Prix&#8217;sinin isim sponsoru olmas\u0131n\u0131n ard\u0131ndan, Heineken&#8217;in <a href=\"https:\/\/rtrsports.com\/tr\/blog\/official-2023-f1-calendar-24-races-9-months-of-competition\/\">2023 F1 takviminde<\/a> en \u00e7ok beklenen yar\u0131\u015flardan biri olan Las Vegas Grand Prix&#8217;sinin de isim sponsoru olaca\u011f\u0131 k\u0131sa s\u00fcre \u00f6nce duyuruldu.<\/p>\n<h3><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-105073\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/heinkenen-f1-1-400x400.jpg\" alt=\"heinkenen-f1-1\" width=\"400\" height=\"400\" \/><\/h3>\n<h3>Son not<\/h3>\n<p>Heineken&#8217;in F1&#8217;deki etkisi artmaya devam ediyor, zira ge\u00e7ti\u011fimiz g\u00fcn Red Bull F1 tak\u0131m\u0131yla, ikonik logolar\u0131n\u0131 son d\u00fcnya \u015fampiyonu Max Verstappen&#8217;in kask\u0131nda g\u00f6rece\u011fimiz bir anla\u015fma imzalad\u0131lar. Birka\u00e7 y\u0131l \u00f6nce bu haber, F1&#8217;de alkol\u00fcn artan varl\u0131\u011f\u0131ndan endi\u015fe duyan taraftarlar\u0131n ele\u015ftirilerine neden olabilirdi. Ancak Heineken, resmi F1 bira sponsoru olarak zorlay\u0131c\u0131 giri\u015fimleriyle ele\u015ftirileri susturmay\u0131 ba\u015fard\u0131 ve sonu\u00e7 olarak t\u00fcm taraflar\u0131n bu \u00f6zel ortakl\u0131ktan maksimum fayday\u0131 elde etmesini sa\u011flad\u0131.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avrupa&#8217;n\u0131n en b\u00fcy\u00fck bira \u015firketi Heineken, son y\u0131llarda Formula 1 ile g\u00fc\u00e7l\u00fc bir ortakl\u0131k kurdu. Sorumlu i\u00e7icilik kampanyas\u0131n\u0131n b\u00fcy\u00fcmesi, her iki markan\u0131n da F1 hayranlar\u0131na \u00f6nemli bir mesaj iletmesine yard\u0131mc\u0131 oldu\u011fu i\u00e7in kar\u015f\u0131l\u0131kl\u0131 faydalar sa\u011fland\u0131.<\/p>\n","protected":false},"author":2,"featured_media":193575,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20269],"tags":[],"class_list":["post-242103","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-8"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Heineken Formula 1&#039;de: Beklenmedik bir ortakl\u0131k<\/title>\n<meta name=\"description\" content=\"Avrupa&#039;n\u0131n en b\u00fcy\u00fck bira \u015firketi Heineken, son y\u0131llarda Formula 1 ile g\u00fc\u00e7l\u00fc bir ortakl\u0131k kurdu. 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