{"id":242104,"date":"2023-01-23T16:00:28","date_gmt":"2023-01-23T15:00:28","guid":{"rendered":"https:\/\/rtrsports.com\/the-petronas-mercedes-f1-sponsorship-creating-big-partnerships-from-contracts\/"},"modified":"2026-09-30T11:47:26","modified_gmt":"2026-09-30T09:47:26","slug":"the-petronas-mercedes-f1-sponsorship-creating-big-partnerships-from-contracts","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/the-petronas-mercedes-f1-sponsorship-creating-great-partnerships-from-sponsorship-deals\/","title":{"rendered":"Mercedes F1 sponsorlar\u0131: Petronas ortakl\u0131\u011f\u0131 ve 2026 ortaklar\u0131"},"content":{"rendered":"

Petronas, 2010’dan beri Formula 1’de Mercedes’in isim sponsoru ve teknik orta\u011f\u0131d\u0131r: 2022’de iki taraf, 2026’dan itibaren ge\u00e7erli, y\u0131lda yakla\u015f\u0131k 75 milyon dolar olarak bildirilen ve merkezinde geli\u015fmi\u015f s\u00fcrd\u00fcr\u00fclebilir yak\u0131t bulunan \u00e7ok y\u0131ll\u0131 bir yenileme duyurdu. Sponsorlu\u011fun ortakl\u0131\u011fa d\u00f6n\u00fc\u015fmesinin en \u00e7ok an\u0131lan \u00f6rne\u011fidir: marka yaln\u0131zca arac\u0131n \u00fczerinde de\u011fil, tak\u0131m\u0131n i\u00e7inde yak\u0131t, ya\u011f ve teknolojiyle \u00e7al\u0131\u015f\u0131yor.<\/strong><\/p>\n

Eyl\u00fcl 2026’da g\u00fcncellendi.<\/em><\/p>\n

Mercedes’in Formula 1’de sponsorunun kim oldu\u011fu soruldu\u011funda akla ilk gelen isim Petronas’t\u0131r ve bu tesad\u00fcf de\u011fildir. Malezyal\u0131 enerji \u015firketi ile Brackley tak\u0131m\u0131 aras\u0131ndaki ili\u015fki, b\u00fct\u00fcn paddock’taki en sa\u011flam ticari ili\u015fkilerden biridir. Nas\u0131l ba\u015flad\u0131\u011f\u0131na, iki tarafa ne kazand\u0131rd\u0131\u011f\u0131na ve yeni d\u00fczenlemeler ile geni\u015fleyen ortak listesiyle bug\u00fcn neyin de\u011fi\u015fti\u011fine bakal\u0131m.<\/p>\n

\"Petronas'\u0131n<\/p>\n

Petronas ve Mercedes: sponsordan teknik ortakl\u0131\u011fa<\/h2>\n

Petronas, Alman markan\u0131n Formula 1’e fabrika tak\u0131m\u0131 olarak d\u00f6nd\u00fc\u011f\u00fc 2010’dan beri Mercedes tak\u0131m\u0131n\u0131n isim sponsorudur ve o g\u00fcnden beri tak\u0131m Mercedes-AMG Petronas ad\u0131yla yar\u0131\u015f\u0131yor. Sponsorlukla ba\u015flayan ili\u015fki teknik bir i\u015f birli\u011fine d\u00f6n\u00fc\u015ft\u00fc: Petronas yaln\u0131zca logosunu koymuyor, Mercedes ile birlikte g\u00fc\u00e7 \u00fcnitelerine y\u00f6nelik yak\u0131tlar ve ya\u011flar geli\u015ftiriyor, ak\u0131\u015fkan teknolojisini ve kendi ara\u015ft\u0131rmas\u0131 i\u00e7in test ortam\u0131n\u0131 sa\u011fl\u0131yor.<\/p>\n

Pistteki sonu\u00e7lar bu hik\u00e2yeye e\u015flik ediyor. Mercedes, 2014’ten 2021’e kadar \u00fcst \u00fcste sekiz yap\u0131c\u0131lar \u015fampiyonlu\u011fu ve 2014’ten 2020’ye kadar \u00fcst \u00fcste yedi pilotlar \u015fampiyonlu\u011fu kazand\u0131. 2020’de Lewis Hamilton, Michael Schumacher’in yedi d\u00fcnya \u015fampiyonlu\u011fu rekoruna ula\u015ft\u0131.<\/p>\n

Petronas ne kazand\u0131<\/h2>\n

Petronas 2010’dan \u00f6nce de b\u00fcy\u00fck bir \u015firketti: Malezya’n\u0131n devlete ait enerji grubudur, 100’den fazla \u00fclkede faaliyet g\u00f6sterir ve Kuala Lumpur’daki Petronas Kuleleri ile simgele\u015fmi\u015ftir; 451,9 metre y\u00fcksekli\u011findeki bu iki g\u00f6kdelen d\u00fcnyan\u0131n en y\u00fcksek ikiz kuleleridir. Formula 1 ona k\u00fcresel bir vitrin sundu.<\/p>\n

Getiri maruz kalma ile de \u00f6l\u00e7\u00fcl\u00fcr. Petronas’\u0131n verilerine g\u00f6re 2015 sezonunda Formula 1, ona 901,08 milyon dolar de\u011ferinde k\u00fcresel medya g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc sa\u011flad\u0131; bu \u00f6l\u00e7\u00fc, markan\u0131n yar\u0131\u015ftaki ve yar\u0131\u015f hafta sonunun \u00e7evresindeki t\u00fcm i\u00e7eriklerdeki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc toplar. Yak\u0131t ve ya\u011f satan bir \u015firket i\u00e7in pist ayn\u0131 zamanda bir laboratuvard\u0131r: Formula 1 arac\u0131, bir ya\u011f\u0131 s\u0131n\u0131rda \u00e7al\u0131\u015ft\u0131rmak ve bunu anlatmak i\u00e7in en iyi yerdir. Bu t\u00fcr getirinin nas\u0131l de\u011ferlendirilece\u011fi i\u00e7in spor sponsorlu\u011funun avantajlar\u0131<\/a> yaz\u0131m\u0131za bakabilirsiniz.<\/p>\n

Mercedes ne kazand\u0131<\/h2>\n

Mercedes i\u00e7in Petronas, sadece \u00f6deme yapan bir sponsordan \u00e7ok daha fazlas\u0131d\u0131r: tak\u0131m\u0131n ve g\u00fc\u00e7 \u00fcnitesini geli\u015ftirme yetene\u011finin par\u00e7as\u0131d\u0131r. Mali katk\u0131 \u00f6nemlidir, ancak birlikte geli\u015ftirilen yak\u0131t ve ak\u0131\u015fkanlarla teknik bile\u015fen de \u00f6nem ta\u015f\u0131r. 2025’te Ferrari’ye ge\u00e7en Lewis Hamilton ile yollar\u0131n ayr\u0131lmas\u0131n\u0131n ve George Russell’\u0131n yan\u0131na Kimi Antonelli’nin gelmesinin ard\u0131ndan tak\u0131m, d\u00f6nem de\u011fi\u015fimini tarih\u00ee orta\u011f\u0131 yan\u0131nda olarak atlatt\u0131. \u0130talyan pilot hakk\u0131nda Antonelli’nin \u0130talyan penceresi<\/a> yaz\u0131m\u0131zda konu\u015fuyoruz.<\/p>\n

\"Petronas'\u0131n<\/p>\n

2026 sonras\u0131na yenileme ve s\u00fcrd\u00fcr\u00fclebilir yak\u0131t<\/h2>\n

28 Eyl\u00fcl 2022’de Mercedes ve Petronas, 2026’dan itibaren ge\u00e7erli, erken ve \u00e7ok y\u0131ll\u0131 bir yenileme duyurdu; y\u0131ll\u0131k tutar 75 milyon dolar olarak bildirildi. Anla\u015fman\u0131n kalbi yak\u0131tt\u0131r: 2026’dan itibaren yeni Formula 1 d\u00fczenlemeleri geli\u015fmi\u015f s\u00fcrd\u00fcr\u00fclebilir yak\u0131tlar\u0131 \u00f6ng\u00f6r\u00fcyor ve Petronas bunlar\u0131 Mercedes g\u00fc\u00e7 \u00fcnitelerine sa\u011flamay\u0131 taahh\u00fct etti; hedef, 2027’den itibaren s\u00fcrd\u00fcr\u00fclebilir havac\u0131l\u0131k yak\u0131t\u0131 da geli\u015ftirmek.<\/p>\n

Toto Wolff duyurunun anlam\u0131n\u0131 \u015f\u00f6yle \u00f6zetledi: “Tak\u0131m\u0131m\u0131z ve Petronas art\u0131k yaln\u0131zca ortak de\u011fil, bir aileyiz ve daha uzun y\u0131llar tek bir tak\u0131m olaca\u011f\u0131z.” 2022’de duyurulan bir yenilemenin 2026’da ba\u015flayan bir anla\u015fma i\u00e7in neden s\u00f6zle\u015fme ayr\u0131nt\u0131s\u0131ndan fazlas\u0131 oldu\u011funu anlatan c\u00fcmle budur: bir sinyaldir.<\/p>\n

2026’da Formula 1’de Mercedes’in sponsorlar\u0131 kimler<\/h2>\n

\u0130sim orta\u011f\u0131 olmay\u0131 s\u00fcrd\u00fcren Petronas’\u0131n yan\u0131 s\u0131ra tak\u0131m\u0131n bug\u00fcn, on y\u0131l \u00f6ncesinden \u00e7ok farkl\u0131, teknolojinin \u00f6n planda oldu\u011fu bir ortak listesi var:<\/p>\n