{"id":242104,"date":"2023-12-28T11:17:45","date_gmt":"2023-12-28T10:17:45","guid":{"rendered":"https:\/\/rtrsports.com\/the-petronas-mercedes-f1-sponsorship-creating-big-partnerships-from-contracts\/"},"modified":"2025-07-25T22:24:00","modified_gmt":"2025-07-25T20:24:00","slug":"the-petronas-mercedes-f1-sponsorship-creating-big-partnerships-from-contracts","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/the-petronas-mercedes-f1-sponsorship-creating-great-partnerships-from-sponsorship-deals\/","title":{"rendered":"Petronas – Mercedes F1 sponsorlu\u011fu: sponsorluk anla\u015fmalar\u0131ndan b\u00fcy\u00fck ortakl\u0131klar yaratmak"},"content":{"rendered":"

Petronas – Mercedes F1: sponsorluk anla\u015fmalar\u0131ndan b\u00fcy\u00fck ortakl\u0131klar yaratmak<\/strong><\/h2>\n

Petronas-Mercedes ortakl\u0131\u011f\u0131, \u00f6d\u00fclleri en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in sponsorluklar\u0131n ortakl\u0131\u011fa d\u00f6n\u00fc\u015fmesi gerekti\u011fi ger\u00e7e\u011finin m\u00fckemmel bir \u00f6rne\u011fidir. Her iki marka da kendi alanlar\u0131nda birbirlerinin kazanmas\u0131na yard\u0131mc\u0131 oldu… <\/em><\/strong><\/h3>\n

Petronas<\/strong> 2010 y\u0131l\u0131nda Mercedes-AMG Formula 1 tak\u0131m\u0131n\u0131n unvan ve teknik orta\u011f\u0131 oldu. Sonu\u00e7 olarak Mercedes-AMG Petronas F1 tak\u0131m\u0131 olarak tan\u0131nmaya ba\u015flad\u0131lar. Benzer net s\u0131f\u0131r karbon hedeflerini payla\u015fan k\u00fcresel bir enerji ve \u00e7\u00f6z\u00fcm \u015firketidir. Formula 1<\/a><\/strong>– bu ortakl\u0131\u011f\u0131 olduk\u00e7a do\u011fal k\u0131l\u0131yor. Ancak Petronas-Mercedes<\/strong> ortakl\u0131\u011f\u0131n\u0131n bu kadar ba\u015far\u0131l\u0131 olaca\u011f\u0131n\u0131 pek kimse tahmin edemezdi.<\/p>\n

Malezyal\u0131 petrol \u015firketinin uzmanl\u0131\u011f\u0131 ve inovasyonu sayesinde Mercedes-AMG F1 tak\u0131m\u0131 8 kez \u00fcst \u00fcste Markalar \u015eampiyonlu\u011fu (2014-2021) ve 7 kez \u00fcst \u00fcste S\u00fcr\u00fcc\u00fcler \u015eampiyonlu\u011fu (2014-2020) kazand\u0131. Pistteki ba\u015far\u0131lar\u0131 sizi ortakl\u0131\u011f\u0131n ba\u015far\u0131s\u0131na ikna etmeye yetmediyse, belki de y\u0131ll\u0131k 75 milyon dolarl\u0131k yeni uzatmalar\u0131<\/a> ikna edebilir. 2026’ya kadar s\u00fcrecek olan yeni anla\u015fma, iki markan\u0131n birlikte \u00e7al\u0131\u015fmaktan ne kadar mutlu olduklar\u0131n\u0131n bir kan\u0131t\u0131.<\/p>\n

Ba\u015far\u0131lar\u0131, sponsorluklar\u0131n i\u015fe yaramas\u0131 i\u00e7in sponsorluklar\u0131n ortakl\u0131\u011fa d\u00f6n\u00fc\u015fmesi gerekti\u011finin alt\u0131n\u0131 \u00e7izdi. Mercedes-AMG Petronas F1 tak\u0131m\u0131n\u0131n CEO’su Toto Wolff, on y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcre birlikte \u00e7al\u0131\u015ft\u0131ktan sonra, ‘Tak\u0131m\u0131m\u0131z ve Petronas art\u0131k sadece ortak de\u011fil, biz bir aileyiz ve \u00f6n\u00fcm\u00fczdeki uzun y\u0131llar boyunca tek bir tak\u0131m olaca\u011f\u0131z’ dedi.<\/p>\n

Bu dostluk yak\u0131n zamanda sona erecek gibi g\u00f6r\u00fcnm\u00fcyor zira Petronas da karbon emisyonlar\u0131n\u0131 azaltma hedefinde Mercedes’i destekleme s\u00f6z\u00fc verdi. Daha s\u00fcrd\u00fcr\u00fclebilir yak\u0131tlar geli\u015ftirmeyi<\/a> taahh\u00fct ettiler. Bu ortakl\u0131\u011f\u0131n t\u00fcm \u00f6zelliklerine bir g\u00f6z at\u0131n ve Petronas’\u0131n neden Mercedes’e sponsor olmaya karar verdi\u011fini \u00f6\u011frenin.<\/p>\n

\"petronas<\/h2>\n

Petronas bundan nas\u0131l faydalan\u0131yor?<\/h2>\n

Petronas, 2010 y\u0131l\u0131nda Mercedes ile ortakl\u0131k kurmadan \u00f6nce kesinlikle k\u00fc\u00e7\u00fck bir \u015firket de\u011fildi. Merkezi Malezya’da bulunan \u015firket, \u00fclkedeki en b\u00fcy\u00fck kurumsal varl\u0131k ve uzun zamand\u0131r G\u00fcneydo\u011fu Asya’n\u0131n tamam\u0131ndaki en b\u00fcy\u00fck \u015firketlerden biri. Malezya’n\u0131n t\u00fcm gaz ve petrol kaynaklar\u0131n\u0131 kontrol ediyorlar ve 35 \u00fclkede faaliyet g\u00f6steriyorlar. \u015eirketin b\u00fcy\u00fckl\u00fc\u011f\u00fc, Malezya’n\u0131n Kuala Lumper kentindeki bir \u00e7ift g\u00f6kdelen olan ikonik Petronas Kuleleri ile sembolize edilmektedir – kuleler 1.438 feet (451,9 metre) y\u00fcksekli\u011findedir! Ancak Petronas’\u0131n hakimiyeti b\u00fcy\u00fck \u00f6l\u00e7\u00fcde G\u00fcneydo\u011fu Asya ile s\u0131n\u0131rl\u0131yd\u0131. Mercedes, Petronas’\u0131n k\u00fcresel pazara giri\u015f arac\u0131yd\u0131 ve bu pazara kesinlikle \u015f\u0131k bir \u015fekilde girdiler.<\/p>\n

Petronas, \u00fcst d\u00fczey bir Formula 1 tak\u0131m\u0131na sponsor<\/strong> olman\u0131n avantajlar\u0131ndan yararlan\u0131yor. Formula 1, d\u00fcnyan\u0131n en h\u0131zl\u0131 b\u00fcy\u00fcyen sporlar\u0131ndan biri ve Formula 1 gibi pazarlama giri\u015fimleri sayesinde Hayatta Kalma D\u00fcrt\u00fcs\u00fc<\/em><\/a> Netflix dizisi, F1’in kendisi k\u00fcresel bir marka haline geldi. Petronas sporun en b\u00fcy\u00fck tak\u0131mlar\u0131ndan birine sponsor oldu\u011fu i\u00e7in, elbette bu b\u00fcy\u00fcmenin getirdi\u011fi \u00f6d\u00fclleri topluyor.<\/p>\n

\u0130ster Mercedes ara\u00e7lar\u0131nda ister s\u00fcr\u00fcc\u00fclerin ekipmanlar\u0131nda olsun, Petronas logosunu g\u00f6rmeden bir F1 yar\u0131\u015f\u0131 izleyemezsiniz. F1’e kat\u0131l\u0131mlar\u0131n\u0131 gerek\u00e7elendirmek i\u00e7in 2016’da a\u00e7\u0131klad\u0131klar\u0131 rakamlar\u0131n da g\u00f6sterdi\u011fi gibi, bu durum markan\u0131n k\u00fcresel g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn b\u00fcy\u00fck \u00f6l\u00e7\u00fcde artmas\u0131na neden oldu. Petronas’\u0131n raporuna<\/a> g\u00f6re, 2015 F1 sezonu boyunca 901,08 milyon dolar k\u00fcresel medya g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc kazand\u0131lar. Bu rakam, markan\u0131n bir F1 yar\u0131\u015f\u0131ndaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc ve YouTube ve TV \u00f6zetleri gibi \u015feyler de dahil olmak \u00fczere bir yar\u0131\u015f g\u00fcn\u00fcn\u00fc \u00e7evreleyen t\u00fcm medyay\u0131 \u00f6l\u00e7mektedir. Yakla\u015f\u0131k 1 milyar dolarl\u0131k bu rakam, medya g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn 2012’den 2015’e %400 artt\u0131\u011f\u0131 anlam\u0131na geliyor<\/a> ve bu da onlar\u0131 F1’deki en b\u00fcy\u00fck petrol ve gaz \u015firketi yap\u0131yor.<\/p>\n

Sadece 3 y\u0131ll\u0131k bir s\u00fcre i\u00e7inde ger\u00e7ekle\u015fen bu b\u00fcy\u00fcme Petronas i\u00e7in beklenmedik bir s\u00fcrpriz olmu\u015ftur ve spor sponsorlu\u011funun g\u00fcc\u00fcn\u00fcn<\/a> bir kan\u0131t\u0131d\u0131r. Bu ayn\u0131 zamanda ortakl\u0131klar\u0131n\u0131n de\u011ferindeki art\u0131\u015f\u0131 da a\u00e7\u0131kl\u0131yor – 2010 y\u0131l\u0131nda imzalanan anla\u015fman\u0131n y\u0131ll\u0131k 30 milyon dolar de\u011ferinde oldu\u011fu bildirilirken, g\u00fcncellenen anla\u015fman\u0131n de\u011feri y\u0131ll\u0131k 75 milyon dolara kadar \u00e7\u0131k\u0131yor! (Forbes’a g\u00f6re)<\/p>\n

Mercedes ile ortakl\u0131\u011f\u0131n faydalar\u0131 teknik d\u00fczeye kadar uzan\u0131yor. Ortakl\u0131klar\u0131, Petronas’\u0131n Mercedes otomobillerinin \u00fczerine logolar\u0131n\u0131 yap\u0131\u015ft\u0131rmas\u0131ndan daha fazlas\u0131n\u0131 i\u00e7eriyor, Petronas tak\u0131m\u0131n teknik orta\u011f\u0131. Bu da yak\u0131t ve di\u011fer ara\u00e7 \u00f6zelliklerini sa\u011flad\u0131klar\u0131 anlam\u0131na geliyor. Bunun Petronas’a nas\u0131l bir faydas\u0131 oldu\u011fu sorgulanabilir… asl\u0131nda yar\u0131\u015f pistini daha verimli yak\u0131tlar ve ya\u011flay\u0131c\u0131lar i\u00e7in bir test alan\u0131 haline getirdi. Petrol \u015firketi ara\u015ft\u0131rma ve geli\u015ftirme yapmak i\u00e7in daha iyi bir ortam bulmakta zorlanacakt\u0131r.<\/p>\n

\"petronas<\/h2>\n

Mercedes Petronas sponsorlu\u011fundan ne kazand\u0131?<\/h2>\n

T\u00fcm spor sponsorluklar\u0131<\/strong> spor tak\u0131mlar\u0131na\/sporculara finansal fayda sa\u011flar. Tipik bir sponsorlukta tak\u0131mlar b\u00fcy\u00fck miktarlarda para kar\u015f\u0131l\u0131\u011f\u0131nda bir markan\u0131n logosunu ta\u015f\u0131r, ancak Petronas’\u0131n Mercedes ile ortakl\u0131\u011f\u0131 benzersizdir. Petronas, Mercedes i\u00e7in sadece bir sponsor olman\u0131n \u00f6tesinde, tak\u0131m\u0131n bir par\u00e7as\u0131d\u0131r ve 2010’lardaki hakimiyetlerinde b\u00fcy\u00fck rol oynam\u0131\u015ft\u0131r. Teknik ortak olarak tak\u0131ma en etkili yak\u0131t ve ya\u011flay\u0131c\u0131lar olan Fluid Technology Solutions’<\/a>\u0131 sa\u011flad\u0131lar.<\/p>\n

Onlar\u0131n yard\u0131m\u0131yla Mercedes-AMG Petronas F1 tak\u0131m\u0131 8 kez \u00fcst \u00fcste Markalar D\u00fcnya \u015eampiyonu oldu. 2014’ten 2021’e kadar s\u00fcren bu hakimiyet, F1’de daha \u00f6nce hi\u00e7 g\u00f6r\u00fclmemi\u015fti ve ayn\u0131 d\u00f6nemde S\u00fcr\u00fcc\u00fcler D\u00fcnya \u015eampiyonas\u0131 bir Mercedes-AMG s\u00fcr\u00fcc\u00fcs\u00fc taraf\u0131ndan 7 kez kazan\u0131ld\u0131. Bu ba\u015far\u0131, tak\u0131m\u0131n ana pilotu ve F1 ikonu Lewis Hamilton<\/em> ‘\u0131n Michael Schumacher<\/em> ‘in 7 D\u00fcnya \u015eampiyonlu\u011fu rekorunu egale etmesiyle daha da peki\u015fti. Petronas ve Mercedes’in pistlerde birlikte tarih yazd\u0131klar\u0131n\u0131 s\u00f6ylemek yetersiz bir ifade olmayacakt\u0131r.<\/p>\n

Petronas ayr\u0131ca Mercedes’in artan iklim de\u011fi\u015fikli\u011fi sorunu \u0131\u015f\u0131\u011f\u0131nda daha s\u00fcrd\u00fcr\u00fclebilir olma hedefiyle de uyumlu. Ge\u00e7ti\u011fimiz y\u0131l, 2026’da sona erecek olan anla\u015fmalar\u0131n\u0131 erkenden uzatt\u0131klar\u0131n\u0131 duyurdular<\/a>; bu sayede yeni F1 d\u00fczenlemeleri y\u00fcr\u00fcrl\u00fc\u011fe girdi\u011finde %100 s\u00fcrd\u00fcr\u00fclebilir yak\u0131tlar i\u00e7in birlikte \u00e7al\u0131\u015facaklar. Bunun da \u00f6tesinde, F1’in tamam\u0131 net s\u0131f\u0131r gelece\u011fe do\u011fru ilerlerken, yeni motor y\u00f6netmelikleri otomobillerin g\u00fc\u00e7 \u00fcnitelerinin %50 oran\u0131nda elektrikli hale getirilmesini \u00f6ng\u00f6r\u00fcyor. Anla\u015fman\u0131n erkenden uzat\u0131lmas\u0131, ortaklar\u0131n F1’in \u00f6n\u00fcm\u00fczdeki evrim d\u00f6neminde birbirlerine ba\u011fl\u0131 kalma arzusunun alt\u0131n\u0131 \u00e7iziyor.<\/p>\n

Petronas ve Mercedes, spor sponsorlu\u011fundan en iyi \u015fekilde yararlanmak isteyen markalar i\u00e7in bir \u00f6rnek<\/a> te\u015fkil etmelidir. Ortakl\u0131klar\u0131 Toto Wolff taraf\u0131ndan \u00e7ok iyi \u00f6zetlenmi\u015ftir: “2010 y\u0131l\u0131ndan bu yana Petronas ile olan ili\u015fkimiz ger\u00e7ek ortakl\u0131k de\u011ferleri \u00fczerine kurulmu\u015ftur: g\u00fcven, d\u00fcr\u00fcstl\u00fck ve ortak h\u0131rs.<\/p>\n","protected":false},"excerpt":{"rendered":"

Petronas – Mercedes F1: sponsorluk anla\u015fmalar\u0131ndan b\u00fcy\u00fck ortakl\u0131klar yaratmak Petronas-Mercedes ortakl\u0131\u011f\u0131, \u00f6d\u00fclleri en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in sponsorluklar\u0131n ortakl\u0131\u011fa d\u00f6n\u00fc\u015fmesi gerekti\u011fi ger\u00e7e\u011finin m\u00fckemmel bir \u00f6rne\u011fidir. Her iki marka da kendi alanlar\u0131nda birbirlerinin kazanmas\u0131na yard\u0131mc\u0131 oldu… Petronas 2010 y\u0131l\u0131nda Mercedes-AMG Formula 1 tak\u0131m\u0131n\u0131n unvan ve teknik orta\u011f\u0131 oldu. Sonu\u00e7 olarak Mercedes-AMG Petronas F1 tak\u0131m\u0131 olarak tan\u0131nmaya […]<\/p>\n","protected":false},"author":33,"featured_media":193557,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20202,20207],"tags":[],"class_list":["post-242104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula1-tr","category-spor-pazarlamasi-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"\nB\u00fcy\u00fck ortakl\u0131klar: Petronas - Mercedes F1 sponsorlu\u011fu<\/title>\n<meta name=\"description\" content=\"Petronas-Mercedes ortakl\u0131\u011f\u0131, sponsorluklar\u0131n ortakl\u0131\u011fa d\u00f6n\u00fc\u015fmesi gerekti\u011fi ger\u00e7e\u011finin m\u00fckemmel bir \u00f6rne\u011fidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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