{"id":242105,"date":"2023-12-28T11:17:47","date_gmt":"2023-12-28T10:17:47","guid":{"rendered":"https:\/\/rtrsports.com\/the-rolex-formula-1-sponsorship-that-makes-the-worlds-top-horologue-still-bigger\/"},"modified":"2025-06-30T17:13:20","modified_gmt":"2025-06-30T15:13:20","slug":"the-rolex-formula-1-sponsorship-that-makes-the-worlds-top-horologue-still-bigger","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/the-rolex-formula-1-sponsorship-making-the-worlds-top-watch-even-bigger\/","title":{"rendered":"Rolex – Formula 1 sponsorlu\u011fu: d\u00fcnyan\u0131n en iyi saatini daha da b\u00fcy\u00fctmek"},"content":{"rendered":"

Rolex 2013 y\u0131l\u0131nda Formula 1’in resmi zaman tutucusu oldu ve markalar o zamandan beri harika bir e\u015fle\u015fme oldu\u011funu kan\u0131tlad\u0131. Milisaniyelerin \u00f6nemli oldu\u011fu bir sporda Rolex’ten daha iyi bir ortak bulmak zor olurdu.<\/h2>\n

Forbes<\/a>‘a g\u00f6re Rolex<\/strong>, logosunun arabalara, s\u00fcr\u00fcc\u00fclere ve yar\u0131\u015f pistlerindeki reklam panolar\u0131na yap\u0131\u015ft\u0131r\u0131lmas\u0131 i\u00e7in Formula 1’e y\u0131ll\u0131k tahmini 50 milyon dolar \u00f6d\u00fcyor<\/strong>. Bu maliyet baz\u0131lar\u0131na a\u015f\u0131r\u0131 g\u00f6r\u00fcnebilir, F1 gibi \u00fcst d\u00fczey bir sporla uyum sa\u011flamak<\/strong><\/a> d\u00fcnyan\u0131n en ikonik \u0130svi\u00e7re saat \u00fcreticilerinden biri i\u00e7in \u00e7ok anlaml\u0131. Rolex klas\u0131n simgesidir ve F1’den daha klas bir spor dal\u0131 yoktur. 2013 y\u0131l\u0131nda imzalanan 10 y\u0131ll\u0131k s\u00f6zle\u015fme de dahil olmak \u00fczere, saat \u015firketi<\/strong> spor ortakl\u0131klar\u0131n\u0131n<\/strong> \u00f6nemini g\u00f6stermeye devam etmi\u015ftir. Bu kapsamda, s\u0131n\u0131rl\u0131 say\u0131da \u00fcretilen \u00f6zel saatlerden resmi Rolex Pit Lane Clock’a kadar pek \u00e7ok ilgin\u00e7 i\u015fbirli\u011fine imza at\u0131ld\u0131. Bu \u00f6zel ortakl\u0131\u011f\u0131 derinlemesine inceleyerek, Rolex<\/strong> ‘in Formula 1’e kat\u0131l\u0131m\u0131n\u0131n<\/strong> neden bu kadar \u00f6nemli oldu\u011funu \u00f6\u011freniyoruz…<\/p>\n

Tarihi Rolex-Motorsporlar\u0131 ba\u011flant\u0131s\u0131<\/h2>\n

F1’in resmi zaman tutucusu ve k\u00fcresel orta\u011f\u0131 olma anla\u015fmas\u0131 nispeten yak\u0131n bir tarihte imzalanm\u0131\u015f olsa da, Rolex’in motor sporlar\u0131ndaki varl\u0131\u011f\u0131 on y\u0131llara dayan\u0131yor. \u0130svi\u00e7reli saat \u00fcreticisinin yar\u0131\u015flardaki varl\u0131\u011f\u0131, Sir Malcolm Campbell’\u0131n Rolex takarken 300mph h\u0131za ula\u015fan ilk s\u00fcr\u00fcc\u00fc oldu\u011fu<\/a> 1935 y\u0131l\u0131na kadar uzan\u0131yor. Campbell, d\u00fcnya h\u0131z rekorunu elinde tutman\u0131n yan\u0131 s\u0131ra, Rolex saatlerinin b\u00fcy\u00fck bir hayran\u0131 olarak biliniyordu ve Rolex<\/strong> ‘i di\u011fer s\u00fcr\u00fcc\u00fclere tan\u0131tarak markan\u0131n yar\u0131\u015f d\u00fcnyas\u0131nda b\u00fcy\u00fcmesine yard\u0131mc\u0131 oldu. Bu sevgi Rolex taraf\u0131ndan kar\u015f\u0131l\u0131k buldu ve bu \u00f6nemli ba\u015far\u0131 ‘H\u0131z Kral\u0131’ i\u00e7in s\u0131n\u0131rl\u0131 say\u0131da \u00fcretilen Malcolm Campbell Oyster saatiyle kutland\u0131.<\/p>\n

Campbell ile kurduklar\u0131 bu ortakl\u0131k onlar\u0131 yar\u0131\u015f d\u00fcnyas\u0131n\u0131n zirvesine ta\u015f\u0131d\u0131 ve Rolex y\u00fcksek h\u0131zl\u0131 yar\u0131\u015flarla e\u015fanlaml\u0131 hale geldi. Rolex saatlerinin ikonik ‘istiridye kasaya’ sahip olmas\u0131 nedeniyle spor i\u00e7in en iyi saati \u00fcretme konusunda \u00fcn kazand\u0131lar. Rolex ve motor sporlar\u0131 aras\u0131ndaki ortakl\u0131k 1960’larda gelmi\u015f ge\u00e7mi\u015f en pop\u00fcler saat modellerinden biri olan Rolex Daytona<\/strong>‘n\u0131n do\u011fu\u015fuyla peki\u015fti. Daytona Florida’daki herhangi bir \u015fehir de\u011fildir, motor sporlar\u0131 tarihinde k\u00f6k salm\u0131\u015ft\u0131r. Daytona, en prestijli NASCAR yar\u0131\u015f\u0131 olan ‘Daytona 500’e ev sahipli\u011fi yapmaktad\u0131r. S\u0131k\u0131\u015ft\u0131r\u0131lm\u0131\u015f kum plajlar\u0131 da buray\u0131 s\u00fcr\u00fcc\u00fclerin h\u0131z rekorlar\u0131 k\u0131rmaya \u00e7al\u0131\u015fmas\u0131 i\u00e7in ideal bir yer haline getirmektedir <\/a>– Daytona uluslararas\u0131 h\u0131z pisti d\u00fcnyan\u0131n h\u0131z ba\u015fkenti haline geldi.<\/p>\n

Rolex Daytona o zamandan beri en \u00e7ok arzu edilen saat modellerinden biri haline geldi ve potansiyel al\u0131c\u0131lar saati liste fiyat\u0131ndan sat\u0131n alma \u015fans\u0131na sahip olmak i\u00e7in uzun bir bekleyi\u015fe katlanmak zorunda kald\u0131. Rolex’in \u015fehirle ve y\u00fcksek h\u0131z yar\u0131\u015flar\u0131n\u0131n zengin tarihiyle olan ba\u011f\u0131 da ‘Daytona 24 Saat<\/strong><\/a>‘Rolex 24 at Daytona’ olarak da bilinir. Dayan\u0131kl\u0131l\u0131k yar\u0131\u015flar\u0131<\/a> d\u00fcnyas\u0131n\u0131n en pop\u00fcler etkinliklerinden biridir ve kazanan pilotlar\u0131n her biri kendi \u00f6zel Daytona saatini al\u0131r.<\/p>\n

\"rolex<\/p>\n

Campbell ile ortakl\u0131klar\u0131n\u0131n ba\u015far\u0131s\u0131 sayesinde Rolex, motor sporlar\u0131nda geni\u015flemeye karar verdi ve di\u011fer \u00fcst d\u00fczey s\u00fcr\u00fcc\u00fclerle ortakl\u0131k kurarak b\u00fcy\u00fcmelerini h\u0131zland\u0131rd\u0131lar. Bunun iyi bir \u00f6rne\u011fi Sir Jackie Stewart’\u0131n 1968 y\u0131l\u0131nda Rolex markas\u0131na resmi el\u00e7i olarak kat\u0131lmas\u0131yd\u0131. Sir Jackie Stewart, 99 yar\u0131\u015fa kat\u0131larak ve 3 d\u00fcnya \u015fampiyonlu\u011fu kazanarak (1969, 1971 ve 1973) \u00fcnl\u00fc bir Formula 1 kariyerine sahip oldu. 1968 Monako Grand Prix<\/strong>‘sindeki efsanevi zaferi i\u00e7in kendisine bir Rolex Daytona<\/a> hediye edilmesinden 50<\/sup> y\u0131l sonra, 2012 y\u0131l\u0131nda Rolex 24 At Daytona’n\u0131n 50. y\u0131ld\u00f6n\u00fcm\u00fc edisyonunun Grand Marshal’\u0131 oldu.<\/p>\n

Stewart ile kurulan \u00f6zel ili\u015fki Rolex<\/strong> i\u00e7in paha bi\u00e7ilmezdi. B\u00f6ylesine ikonik bir F1 pilotuyla ayn\u0131 \u00e7izgide olmak, 2012 sponsorluk anla\u015fmas\u0131 i\u00e7in rakip saat \u00fcreticilerinin \u015fiddetli rekabetiyle m\u00fccadele etmelerine yard\u0131mc\u0131 oldu. Stewart, anla\u015fmaya b\u00fcy\u00fck \u00f6l\u00e7\u00fcde dahil oldu\u011funu ve iki markay\u0131 birbirine ba\u011flamaya yard\u0131mc\u0131 olmas\u0131 i\u00e7in d\u00f6nemin F1 CEO’su Bernie Ecclestone taraf\u0131ndan arand\u0131\u011f\u0131n\u0131 a\u00e7\u0131klad\u0131<\/a>. Sanki bu ortakl\u0131k sadece olmas\u0131 gereken bir \u015feymi\u015f gibi.<\/p>\n

Formula 1’in saat \u00fcreticileriyle ili\u015fkisi<\/h2>\n

Ortakl\u0131\u011f\u0131n di\u011fer taraf\u0131nda, Formula 1’in saat \u00fcreticileriyle \u00f6zel bir ge\u00e7mi\u015fi var. Do\u011fal olarak, milisaniyelerin \u00f6nemli oldu\u011fu bir sporda, en iyi markalarla ortakl\u0131klar yayg\u0131n olmu\u015ftur. Bu durum g\u00fcn\u00fcm\u00fczde de di\u011fer l\u00fcks saat \u00fcreticilerinin F1 pilotlar\u0131na ve tak\u0131mlar\u0131na sponsor olmas\u0131yla g\u00f6r\u00fclebilmektedir. \u00d6rne\u011fin, Richard Mille hem Ferrari hem de McLaren’e sponsor olmu\u015ftur. L\u00fcks saatler genellikle s\u00fcr\u00fcc\u00fcler taraf\u0131ndan tak\u0131l\u0131r ve t\u0131pk\u0131 Rolex’in Campbell ve Stewart gibi ikonlarla yapt\u0131\u011f\u0131 gibi, bu markalar\u0131n \u00e7o\u011fu da pop\u00fcler F1 s\u00fcr\u00fcc\u00fcleriyle ortakl\u0131k kurmu\u015ftur. Lewis Hamilton’\u0131n IWC ile yapt\u0131\u011f\u0131 anla\u015fmaya g\u00f6re y\u0131lda 2 milyon dolar alacak!<\/a><\/p>\n

\u00c7e\u015fitli saat \u00fcreticilerinin ‘Resmi Zaman Tutucu<\/strong>‘ rol\u00fcn\u00fc \u00fcstlenmesiyle sporda zaman tutman\u0131n \u00f6nemi de vurgulanm\u0131\u015ft\u0131r. Heuer 1970’lerde, Longines 80’lerde kontrol\u00fc ele ge\u00e7irmeden \u00f6nce zaman y\u00f6netiminden sorumluydu. Yeniden markala\u015fan TAG Heuer<\/strong> 1990’larda kontrol\u00fc geri kazand\u0131 ve Rolex 2013 sezonundan itibaren ‘Resmi Zaman Tutucu’ olmadan \u00f6nce Hublot bu rol\u00fc \u00fcstlendi.<\/p>\n

Rolex neden F1’e sponsor oluyor?<\/h2>\n

Baz\u0131lar\u0131 hala “Rolex neden F1’e sponsor oluyor?” diye soruyor olabilir, bu nedenle ortakl\u0131\u011f\u0131n ne kadar \u00f6zel oldu\u011funun alt\u0131n\u0131 bir kez daha \u00e7izmek \u00f6nemlidir. Bu ortakl\u0131k, i\u00e7 i\u00e7e ge\u00e7mi\u015f de\u011ferlere ve ge\u00e7mi\u015fe sahip iki markan\u0131n bir araya gelmesine i\u015faret ediyor. F1 ve Rolex<\/strong> ‘in her ikisi de l\u00fcks anlam\u0131na geliyor ve \u015f\u00fcphesiz kendi alanlar\u0131n\u0131n \u00fcst kademelerinde yer al\u0131yorlar. Sadece 20 s\u00fcr\u00fcc\u00fcn\u00fcn 10 tak\u0131m i\u00e7in yar\u0131\u015ft\u0131\u011f\u0131 bir spor dal\u0131 olan F1, Rolex’in ayr\u0131cal\u0131\u011f\u0131 ile uyumludur. Rolex saatlerinin kalitesi, tercih edilmelerinin bir ba\u015fka nedenidir ve bu kalite de\u011feri F1’de de g\u00f6r\u00fcl\u00fcr – tak\u0131mlar s\u00fcrekli olarak arabalar\u0131n\u0131 yenilemek ve onlar\u0131 bir milisaniye daha h\u0131zl\u0131 hale getirmek i\u00e7in yeni yollar ararlar.<\/p>\n

Temel d\u00fczeyde, d\u00fcnyan\u0131n en pop\u00fcler sporlar\u0131ndan birine sponsor olman\u0131n, \u00f6zellikle de art\u0131k d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki pazarlara gir<\/a>di\u011fi d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, bariz faydalar\u0131 vard\u0131r. F1’in global orta\u011f\u0131 olmak, Rolex’in daha da fazla pazarda daha da fazla g\u00f6z\u00fcn marka \u00fczerinde olmas\u0131yla bu b\u00fcy\u00fcmenin keyfini \u00e7\u0131karmas\u0131 anlam\u0131na geliyor.<\/h4>\n

Bu ortakl\u0131\u011f\u0131n sadece g\u00f6stermelik olmad\u0131\u011f\u0131n\u0131, Rolex’in zamanlama ekipman\u0131n\u0131n bak\u0131m\u0131ndan sorumlu oldu\u011funu da belirtmek gerekir.<\/h4>\n

Daha \u00f6nce de belirtildi\u011fi gibi, F1 yar\u0131\u015flar\u0131 saniyenin \u00e7ok k\u00fc\u00e7\u00fck bir k\u0131sm\u0131yla belirlenebilir ve \u015fu anda sonu\u00e7lar\u0131n do\u011frulu\u011funu korumaya yard\u0131mc\u0131 olmak i\u00e7in Rolex’ten daha g\u00fcvenilir bir marka bulmakta zorlan\u0131rs\u0131n\u0131z.<\/p>\n","protected":false},"excerpt":{"rendered":"

Rolex 2013 y\u0131l\u0131nda Formula 1’in resmi zaman tutucusu oldu ve markalar o zamandan beri harika bir e\u015fle\u015fme oldu\u011funu kan\u0131tlad\u0131. Milisaniyelerin \u00f6nemli oldu\u011fu bir sporda Rolex’ten daha iyi bir ortak bulmak zor olurdu. Forbes‘a g\u00f6re Rolex, logosunun arabalara, s\u00fcr\u00fcc\u00fclere ve yar\u0131\u015f pistlerindeki reklam panolar\u0131na yap\u0131\u015ft\u0131r\u0131lmas\u0131 i\u00e7in Formula 1’e y\u0131ll\u0131k tahmini 50 milyon dolar \u00f6d\u00fcyor. Bu maliyet […]<\/p>\n","protected":false},"author":33,"featured_media":193530,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20202,20199],"tags":[],"class_list":["post-242105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula1-tr","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"\nRolex - F1 sponsorlu\u011fu<\/title>\n<meta name=\"description\" content=\"Rolex, 2013 y\u0131l\u0131nda resmi F1 zaman tutucusu oldu ve markalar o zamandan beri harika bir e\u015fle\u015fme oldu\u011funu kan\u0131tlad\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/the-rolex-formula-1-sponsorship-making-the-worlds-top-watch-even-bigger\/\" \/>\n<meta property=\"og:locale\" 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