{"id":242131,"date":"2023-12-28T11:18:26","date_gmt":"2023-12-28T10:18:26","guid":{"rendered":"https:\/\/rtrsports.com\/formula-1-in-the-us-which-impeded-its-increase-in-popularity\/"},"modified":"2025-07-25T22:23:49","modified_gmt":"2025-07-25T20:23:49","slug":"formula-1-in-the-us-which-impeded-its-increase-in-popularity","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/formul-1-in-the-us-whats-behind-its-rise-in-popularity\/","title":{"rendered":"ABD’de Formula 1: Pop\u00fclerli\u011finin artmas\u0131n\u0131n ard\u0131nda ne var?"},"content":{"rendered":"

Formula 1, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki izleyiciler taraf\u0131ndan keyifle izlenen k\u00fcresel bir spordur ve 2021 sezonu i\u00e7in k\u00fcm\u00fclatif izleyici say\u0131s\u0131 1,55 milyara ula\u015fm\u0131\u015ft\u0131r.i]<\/a> Spor son y\u0131llarda h\u0131zl\u0131 bir \u015fekilde b\u00fcy\u00fcyor. 1,55 milyar rakam\u0131, 2020 i\u00e7in k\u00fcm\u00fclatif izleyici rakam\u0131na g\u00f6re %4’l\u00fck bir art\u0131\u015f anlam\u0131na geliyor. [ ii]<\/a> Bu k\u00fcresel pop\u00fclariteye ra\u011fmen, F1 ABD pazar\u0131nda b\u00fcy\u00fcmekte zorland\u0131. Bu durum, a\u00e7\u0131k tekerlekli yar\u0131\u015f sekt\u00f6r\u00fcn\u00fcn Indy 500 <\/strong>ve NASCAR<\/strong> taraf\u0131ndan domine edilmesi gibi \u00e7e\u015fitli fakt\u00f6rlere ba\u011flanm\u0131\u015ft\u0131r. Ancak Amerikal\u0131 bir firma olan Liberty Media Inc.<\/strong> 2017 y\u0131l\u0131nda Formula 1’i sat\u0131n ald\u0131 ve o zamandan beri ABD pazar\u0131nda sporu b\u00fcy\u00fctme konusunda b\u00fcy\u00fck ilerleme kaydetti. ESPN ile 75-90 milyon dolarl\u0131k bir yay\u0131n haklar\u0131 anla\u015fmas\u0131na var\u0131lmas\u0131yla birlikte, Formula 1’in ABD’deki<\/strong> pop\u00fclaritesindeki bu ani y\u00fckseli\u015fe yard\u0131mc\u0131 olmak i\u00e7in kullan\u0131lan y\u00f6ntemleri ke\u015ffetmek ilgin\u00e7tir. Netflix belgesel dizisi Drive to Survive<\/em>, s\u0131radan hayranlar\u0131n ilgisini \u00e7ekmede ve ABD’de g\u00fc\u00e7l\u00fc bir izleyici taban\u0131 olu\u015fturmada b\u00fcy\u00fck rol oynad\u0131; ancak bu taban\u0131 geli\u015ftirmek i\u00e7in al\u0131nan \u00f6nlemler de takdir edilmeli. 2023’ten itibaren ABD en \u00e7ok Grand Prix’nin d\u00fczenlendi\u011fi \u00fclke olacak ve her yeni Grand Prix ile ABD’ deki Formula 1<\/strong> yeni zirvelere ula\u015facak.<\/p>\n

\"F1<\/h2>\n

Hayatta Kalmak i\u00e7in S\u00fcr\u00fc\u015f: Etkileri neler oldu?<\/h2>\n

‘G\u00f6letin \u00f6tesinde’ b\u00fcy\u00fck i\u015fler ba\u015farman\u0131n zorlu\u011fu \u00e7o\u011fu spor dal\u0131 taraf\u0131ndan payla\u015f\u0131lmaktad\u0131r. Bu durum b\u00fcy\u00fck \u00f6l\u00e7\u00fcde basketbol, Amerikan futbolu, beyzbol vb. gibi Amerikan sporlar\u0131n\u0131n pop\u00fclerli\u011finden kaynaklanmaktad\u0131r. ABD’de spor sadece elit yeteneklerin sergilendi\u011fi bir alan olarak de\u011fil, ayn\u0131 zamanda e\u011flence olarak da g\u00f6r\u00fclmektedir. Sporcular\u0131n \u00fcnl\u00fc stat\u00fcs\u00fc ve devre aras\u0131 \u015fovlar\u0131 bu durumun alt\u0131n\u0131 \u00e7izmektedir. Spor etkinliklerinin t\u0131pk\u0131 bir film gibi ‘gi\u015fe’ yapmas\u0131 beklenir.<\/p>\n

Liberty Media bu durumu tespit ederek Formula 1’i taraftarlar i\u00e7in cazip hale getirecek ve Formula 1′ in ABD’de<\/strong> b\u00fcy\u00fcmesini sa\u011flayacak bir plan olu\u015fturdu. Bu plan, \u00f6zellikle gen\u00e7 nesli hedefleyen Drive to Survive <\/em>adl\u0131 bir Netflix dizisinin tan\u0131t\u0131m\u0131 da dahil olmak \u00fczere \u00e7e\u015fitli pazarlama giri\u015fimlerini i\u00e7eriyordu.<\/p>\n

\u0130lk kez 2019’da yay\u0131nlanan Drive to Survive <\/em>, yar\u0131\u015flar\u0131n kamera arkas\u0131 g\u00f6r\u00fcnt\u00fclerini ortaya \u00e7\u0131kard\u0131\u011f\u0131 ve hayranlar\u0131n favori tak\u0131mlar\u0131\/s\u00fcr\u00fcc\u00fcleriyle ili\u015fki kurmalar\u0131na yard\u0131mc\u0131 oldu\u011fu i\u00e7in ABD pazar\u0131nda b\u00fcy\u00fck ilgi g\u00f6rd\u00fc. Ger\u00e7ek bir g\u00f6steri olan ve \u00e7ok say\u0131da iyi ele\u015ftiri alan dizinin ABD’de Formula 1<\/strong> \u00fczerinde yaratt\u0131\u011f\u0131 etki \u015fa\u015f\u0131rt\u0131c\u0131 oldu. Yar\u0131\u015f ba\u015f\u0131na izleyici say\u0131s\u0131 2018’de 547.722 izleyiciden 2022’de 1,4 milyon izleyiciye y\u00fckseldi. [ iii]<\/a> Serinin tan\u0131t\u0131m\u0131 ile izleyici say\u0131s\u0131ndaki bu astronomik art\u0131\u015f aras\u0131ndaki korelasyon, InsideHook<\/a> taraf\u0131ndan yap\u0131lan bir ankette kan\u0131tlanm\u0131\u015ft\u0131r – ABD’de kendini Formula 1 hayran\u0131 olarak tan\u0131mlayanlar\u0131n yar\u0131s\u0131ndan fazlas\u0131 seriyi izledikten sonra hayran olduklar\u0131n\u0131 belirtmi\u015ftir.<\/p>\n

Pop\u00fclaritedeki bu art\u0131\u015f Formula 1’in ESPN ile 75-90 milyon dolar de\u011ferinde 3 y\u0131ll\u0131k yeni bir anla\u015fma yapmas\u0131na yard\u0131mc\u0131 oldu. Formula 1’in ABD’de ne kadar b\u00fcy\u00fcd\u00fc\u011f\u00fc konusunda hala \u015f\u00fcpheleri olanlar i\u00e7in, bir \u00f6nceki yay\u0131n haklar\u0131 anla\u015fmas\u0131 5 milyon dolar de\u011ferindeydi.<\/p>\n

Apple’\u0131n Brad Pitt<\/strong> ‘in ba\u015frol\u00fcn\u00fc oynad\u0131\u011f\u0131 bir F1 filmi ve Formula 1 efsanesi Lewis Hamilton <\/strong>hakk\u0131nda bir belgesel yay\u0131nlamas\u0131yla birlikte b\u00fcy\u00fcme de yava\u015flayacak gibi g\u00f6r\u00fcnm\u00fcyor. Bu, daha da fazla s\u0131radan hayran\u0131 \u00e7ekmeye yard\u0131mc\u0131 olacak ve Drive to Survive<\/em> ‘dan yola \u00e7\u0131k\u0131l\u0131rsa, yar\u0131\u015flar\u0131n izlenme oran\u0131n\u0131 art\u0131rmaya yard\u0131mc\u0131 olacakt\u0131r.<\/p>\n

Birle\u015fik Devletler’in \u00fc\u00e7 Grand Prix’si<\/h2>\n

Pop\u00fclerlikteki art\u0131\u015f Austin Grand Prix<\/strong> ‘sine ( COTA<\/strong> olarak da bilinir) de yans\u0131d\u0131 ve yar\u0131\u015f hafta sonu boyunca 400.000 ki\u015fiyi \u00e7ekerek gelmi\u015f ge\u00e7mi\u015f en y\u00fcksek kat\u0131l\u0131ml\u0131 \u00fc\u00e7 g\u00fcnl\u00fck F1 etkinli\u011fi oldu!
\nBu Liberty Media’n\u0131n arad\u0131\u011f\u0131 at\u0131l\u0131m\u0131 temsil ediyordu ve Formula 1’in ABD’deki<\/strong> pop\u00fclaritesi o kadar y\u00fcksekti ki Miami Grand Prix<\/strong> ‘si kuruldu ve 2022 takvimine<\/a> eklendi. Bu, ABD’de d\u00fczenlenen ikinci Grand Prix oldu. Miami International Autodrome’da d\u00fczenlenen ve Max Verstappen<\/strong> ‘in galip geldi\u011fi a\u00e7\u0131l\u0131\u015f Miami Yar\u0131\u015f\u0131na<\/strong> 230.000’den fazla ki\u015fi kat\u0131ld\u0131. Pazar g\u00fcn\u00fc yar\u0131\u015f\u0131 15.4 milyon ABD’li izleyici izlemi\u015f olup, bu rakam bir y\u0131l \u00f6nceki Austin Grand Prix<\/strong> ‘sine k\u0131yasla %27’lik bir art\u0131\u015fa i\u015faret etmektedir. [iv]<\/a><\/p>\n

F1 ate\u015fi \u00fclke \u00e7ap\u0131nda yay\u0131lmaya devam ederken, Amerikal\u0131 hayranlar 2023 takvimine<\/a> bir ba\u015fka ABD Grand Prix’sinin eklenmesini d\u00f6rt g\u00f6zle bekleyebilirler. Las Vegas Grand Prix<\/strong> ‘si \u00f6n\u00fcm\u00fczdeki y\u0131l Kas\u0131m ay\u0131nda ger\u00e7ekle\u015fecek ve taraftarlara favori pilotlar\u0131n\u0131 d\u00fcnyaca \u00fcnl\u00fc Las Vegas Strip’te yar\u0131\u015f\u0131rken g\u00f6rme \u015fans\u0131 sunacak. Bu yar\u0131\u015f Formula 1 takvimine ilgin\u00e7 bir ek olacak ve F1 CEO’su Stefano Domenicali<\/strong>‘nin de belirtti\u011fi gibi ‘sporun b\u00fcy\u00fck cazibesini ve b\u00fcy\u00fcmesini g\u00f6steriyor. D\u00fcnyan\u0131n e\u011flence ba\u015fkentinde d\u00fczenlenen bir yar\u0131\u015f, Liberty Media’n\u0131n F1’i tarihsel olarak ula\u015f\u0131lmas\u0131 \u00e7ok zor olan ABD pazar\u0131na pazarlama konusunda ne kadar ba\u015far\u0131l\u0131 oldu\u011funu g\u00f6steriyor.<\/p>\n

\"F1<\/h2>\n

ABD’de Formula 1 i\u00e7in s\u0131rada ne var?<\/h2>\n

ABD art\u0131k en fazla Grand Prix’nin d\u00fczenlendi\u011fi \u00fclke olsa da, di\u011fer alanlarda da sporun daha da ilerlemesine yard\u0131mc\u0131 olabilecek pek \u00e7ok b\u00fcy\u00fcme alan\u0131 var. Liberty Media<\/strong>, NBA’in ESPN ile yapt\u0131\u011f\u0131 2,6 milyar dolarl\u0131k anla\u015fman\u0131n bu pazar\u0131n sundu\u011fu potansiyeli vurgulamas\u0131 nedeniyle Amerikan pazar\u0131nda daha fazla yer edinmeyi umacakt\u0131r. E\u011fer 2023 Las Vegas Grand Prix’si Miami Grand Prix’sine benzer bir trend izlerse, izleyici say\u0131s\u0131nda bir art\u0131\u015f daha g\u00f6r\u00fclecektir. Bu da Formula 1’i ortakl\u0131k arayan \u015firketler i\u00e7in daha da cazip bir f\u0131rsat haline getirecektir.<\/a><\/p>\n

Ge\u00e7mi\u015fte, Formula 1’in Amerika Birle\u015fik Devletleri’nde b\u00fcy\u00fcmesinin \u00f6n\u00fcndeki potansiyel bir s\u0131n\u0131rlama Amerikal\u0131 s\u00fcr\u00fcc\u00fclerin eksikli\u011fi olmu\u015ftur: yar\u0131\u015fan son Amerikal\u0131 2007’de Scott Speed<\/strong> olmu\u015ftur. Ancak 2023’ten itibaren Logan Sargeant <\/strong>‘\u0131n Williams’lardan birinin direksiyonuna ge\u00e7mesiyle bu engel de ortadan kalkacak.
\nFormula 1’in bu kadar b\u00fcy\u00fcmesi etkileyici ve \u00f6nde gelen bir Amerikal\u0131n\u0131n varl\u0131\u011f\u0131 seriye daha fazla ivme kazand\u0131rabilir.
\nBununla birlikte, b\u00fcy\u00fcyen y\u0131ld\u0131zlar ve \u00e7izgiler hayran kitlesinin podyumda bir yurtta\u015f g\u00f6rmesinin sadece bir zaman meselesi oldu\u011funa inan\u0131yoruz.<\/p>\n

F1’in pop\u00fclerli\u011fi: d\u00fcnyan\u0131n en b\u00fcy\u00fck sporlar\u0131ndan birini daha da b\u00fcy\u00fctmek<\/h2>\n

Yine de hata yapmay\u0131n: F1’in pop\u00fclaritesi sadece Amerika Birle\u015fik Devletleri’nde artm\u0131yor.<\/strong>
\n\u00d6zg\u00fcrl\u00fckler \u00fclkesinin Formula 1 i\u00e7in birdenbire en \u00f6nemli pazar haline geldi\u011fine \u015f\u00fcphe olmasa da, d\u00fcnyan\u0131n di\u011fer b\u00f6lgeleri de bu yar\u0131\u015fa b\u00fcy\u00fck ilgi g\u00f6steriyor. D\u00fcnyan\u0131n en b\u00fcy\u00fck y\u0131ll\u0131k k\u00fcresel spor platformu olan Formula 1, yar\u0131\u015f ba\u015f\u0131na ortalama 71 milyondan fazla izleyiciyle 170’ten fazla b\u00f6lgede yay\u0131nlan\u0131rken istatistik lideri Nielsen<\/strong><\/a> sezon boyunca etkileyici bir \u015fekilde 1,6 milyar k\u00fcm\u00fclatif izleyici say\u0131s\u0131na ula\u015ft\u0131.<\/p>\n

Asya, Okyanusya ve Orta Do\u011fu da bu b\u00fcy\u00fcmede \u00f6nemli rol oynad\u0131. Sadece birka\u00e7 \u00f6rnek vermek gerekirse, 2021 Abu Dabi Grand Prix<\/strong> ‘si 108,7 milyon izleyiciye ula\u015ft\u0131 (Super Bowl LVI’dan 7 milyon daha fazla) ve Avustralya GP’si pistte 420 binden fazla kat\u0131l\u0131m kaydederek \u00fclkenin \u015fimdiye kadar tan\u0131k oldu\u011fu en b\u00fcy\u00fck canl\u0131 etkinlik oldu. Singapur’<\/strong> da biletler daha sat\u0131\u015flar a\u00e7\u0131lmadan t\u00fckenmi\u015fti.<\/p>\n

Elbette, Drive to Survive’\u0131n cazibesi ve Miami Grand Prix<\/strong> ‘sinin p\u0131r\u0131lt\u0131s\u0131 bunda rol oynam\u0131\u015ft\u0131r, ancak F1<\/strong> ‘in pop\u00fclaritesinin k\u00f6kleri, sporun son on y\u0131lda nas\u0131l y\u00f6netildi\u011fine, centilmen s\u00fcr\u00fcc\u00fcler ve m\u00fchendislik merakl\u0131lar\u0131 i\u00e7in Avrupa merkezli bir e\u011flenceden yar\u0131\u015f, renkler, m\u00fczik ve adrenalinden olu\u015fan video oyunu benzeri bir g\u00f6steriye d\u00f6n\u00fc\u015fmesine dayanmaktad\u0131r. Yar\u0131\u015flar daha iyi, arabalar daha iyi, kurallar daha iyi ve takvim daha iyi.<\/p>\n

Bu bir gecede olmad\u0131 ve kesinlikle ucuza da gelmedi. Ama kesinlikle i\u015fe yarad\u0131.<\/h4>\n

Nielsen<\/strong> ‘e g\u00f6re 504 milyon hayran Formula 1<\/strong><\/a> bug\u00fcn Ulusal Basketbol Birli\u011fi<\/strong>‘nin sadece birka\u00e7 milyon gerisinde, gezegenin ikinci en b\u00fcy\u00fck spor m\u00fclk\u00fcd\u00fcr. \u015eampiyonlar Ligi’nden, NFL’den, Wimbledon’dan, \u0130ngiltere Premier Ligi’nden ve Major League of Baseball’dan daha b\u00fcy\u00fckt\u00fcr.<\/p>\n

Bu spor hala b\u00fcy\u00fcmeye devam ediyor. \u015eimdiye kadarki en b\u00fcy\u00fck takvimiyle 2023 Formula 1, listede en \u00fcst s\u0131ray\u0131 hedefliyor. D\u00fcnyan\u0131n en b\u00fcy\u00fck sporlar\u0131ndan birini daha da b\u00fcy\u00fctmek ve potansiyel olarak ge\u00e7en sezondan daha fazla yeni taraftar \u00e7ekebilmek.<\/strong><\/p>\n

 <\/p>\n

\"F1<\/p>\n

 <\/p>\n

[i]<\/a> Formula 1 TV ve Yar\u0131\u015f rakamlar\u0131<\/a><\/p>\n

[ii]<\/a> Formula 1 TV ve Yar\u0131\u015f rakamlar\u0131<\/a><\/p>\n

[iii]<\/a> \u00d6n B\u00fcro Sporlar\u0131<\/p>\n

[iv]<\/a> Forbes<\/p>\n","protected":false},"excerpt":{"rendered":"

Formula 1, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki izleyiciler taraf\u0131ndan keyifle izlenen k\u00fcresel bir spordur ve 2021 sezonu i\u00e7in k\u00fcm\u00fclatif izleyici say\u0131s\u0131 1,55 milyara ula\u015fm\u0131\u015ft\u0131r.i] Spor son y\u0131llarda h\u0131zl\u0131 bir \u015fekilde b\u00fcy\u00fcyor. 1,55 milyar rakam\u0131, 2020 i\u00e7in k\u00fcm\u00fclatif izleyici rakam\u0131na g\u00f6re %4’l\u00fck bir art\u0131\u015f anlam\u0131na geliyor. [ ii] Bu k\u00fcresel pop\u00fclariteye ra\u011fmen, F1 ABD pazar\u0131nda b\u00fcy\u00fcmekte zorland\u0131. […]<\/p>\n","protected":false},"author":33,"featured_media":193193,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20201,20202,20200,20199],"tags":[],"class_list":["post-242131","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-tr","category-formula1-tr","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"\nABD'de Formula 1: Pop\u00fclerli\u011finin artmas\u0131n\u0131n ard\u0131nda ne var?<\/title>\n<meta name=\"description\" content=\"Bu yaz\u0131 Formula 1'in ABD'deki tarihini ve "\u00d6zg\u00fcrl\u00fckler \u00dclkesi "nde b\u00fcy\u00fcmesine yard\u0131mc\u0131 olmak i\u00e7in neler yap\u0131ld\u0131\u011f\u0131n\u0131 inceleyecek\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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