{"id":242141,"date":"2023-12-28T13:32:29","date_gmt":"2023-12-28T12:32:29","guid":{"rendered":"https:\/\/rtrsports.com\/formul-1-eki%cc%87bi%cc%87-nasil-para-kazaniyor\/"},"modified":"2025-07-25T22:20:41","modified_gmt":"2025-07-25T20:20:41","slug":"formul-1-eki%cc%87bi%cc%87-nasil-para-kazaniyor","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/nasil-bir-ekip-formulu-kazanilir-1\/","title":{"rendered":"Bir Formula 1 tak\u0131m\u0131 nas\u0131l para kazan\u0131r?"},"content":{"rendered":"

Bu blogda birka\u00e7 kez belirtildi\u011fi gibi,
\n
\nFormula 1<\/b>
\n<\/span>
\n<\/a> -Ancak ayn\u0131 \u015fey, a\u015fa\u011f\u0131daki gibi di\u011fer b\u00fcy\u00fck motor sporlar\u0131 serileri i\u00e7in de ge\u00e7erlidir
\n
\nMotoGP<\/b>
\n<\/span>
\n<\/a> ve
\n
\nFormula E<\/b>
\n<\/span>
\n<\/a>– t\u00fcm sponsor \u015firketler ve ilgili markalar i\u00e7in ola\u011fan\u00fcst\u00fc bir mobil pazarlama platformunu temsil etmektedir.<\/p>\n

Bununla birlikte, d\u00fcnyan\u0131n en iyi d\u00f6rt tekerlekli \u015fampiyonas\u0131n\u0131n bir ba\u015fka temel rol\u00fcn\u00fc, yani \u00fcreticiler, yani Circus gridini olu\u015fturan otomobil<\/b> \u00fcreticileri ve OEM<\/b> ‘ler i\u00e7in istisnai bir Ar-Ge<\/b> laboratuvar\u0131 olarak hareket etme rol\u00fcn\u00fc \u00e7ok s\u0131k vurgulamad\u0131k.<\/p>\n

Bu iki tema, pazarlama ve AR-GE, T\u00fcrkiye’nin
\n“nedenler”.<\/i>
\n<\/b> <\/i>Bu sayede otomotiv end\u00fcstrisinin b\u00fcy\u00fck markalar\u0131 d\u00f6n\u00fc\u015f\u00fcml\u00fc olarak Pazar g\u00fcnleri piste \u00e7\u0131k\u0131yor ve \u015eampiyonada yer almak i\u00e7in b\u00fcy\u00fck bir rekabet i\u00e7ine giriyorlar. Formula 1, Mercedes, Pirelli, Aston Martin<\/b> ve Brembo<\/b> gibi halihaz\u0131rda m\u00fckemmel olan markalar i\u00e7in de sadece kazanan ve heyecan verici olarak g\u00f6r\u00fclmenin yolu de\u011fil, ayn\u0131 zamanda yar\u0131n\u0131n teknolojilerinin geli\u015ftirilece\u011fi bir test yata\u011f\u0131d\u0131r. Frenler, lastikler, hibrid motorlar ve yar\u0131\u015flar i\u00e7in tasarlanm\u0131\u015f binlerce di\u011fer bile\u015fen, \u00f6n\u00fcm\u00fczdeki y\u0131llarda g\u00fcnl\u00fck ara\u00e7lar\u0131m\u0131za tak\u0131larak onlar\u0131 daha g\u00fc\u00e7l\u00fc, daha g\u00fcvenli ve daha ak\u0131ll\u0131 hale getirecek.<\/p>\n

Planlamadan uygulamaya, y\u00f6netimden lojisti\u011fe kadar bu ola\u011fan\u00fcst\u00fc \u00e7aban\u0131n e\u015fit derecede devasa maliyetleri vard\u0131r<\/b>. 2019 y\u0131l\u0131nda, b\u00fct\u00e7e s\u0131n\u0131r\u0131 getirilmeden \u00f6nce, D\u00fcnya \u015eampiyonu Mercedes<\/b> tak\u0131m\u0131 sezonda yer almak i\u00e7in<\/b> toplam 484 milyon dolar<\/b> harcad\u0131 [1]<\/sup><\/span>1], bu rakam Ferrari<\/b> ‘nin 463 milyon dolar\u0131ndan ve Red Bull Racing<\/b>‘in 445 milyon dolar\u0131ndan -k\u00fc\u00e7\u00fck bir farkla da olsa- daha y\u00fcksektir.<\/p>\n

Tam da bu nedenle, 2021<\/b> sezonundan itibaren FIA, herkes i\u00e7in 145 milyon dolar olarak belirlenen ve en az\u0131ndan \u00f6n\u00fcm\u00fczdeki d\u00f6rt sezon boyunca her y\u0131l 5 milyon dolar d\u00fc\u015fecek olan operasyonel bir ekonomik tavan (\u00f6rne\u011fin s\u00fcr\u00fcc\u00fc ve \u00fcst d\u00fczey y\u00f6netici maa\u015flar\u0131 hari\u00e7) olan b\u00fct\u00e7e tavan\u0131n\u0131<\/b> uygulamaya koydu[2]<\/sup><\/span>. Y\u00f6netim organlar\u0131 taraf\u0131ndan rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak ve s\u0131ralaman\u0131n en alt\u0131ndaki tak\u0131mlara b\u00fcy\u00fcme f\u0131rsatlar\u0131 sunmak i\u00e7in istenen bu \u00f6nemli finansal araca ra\u011fmen, \u015fa\u015f\u0131rt\u0131c\u0131 rakamlar devam etmektedir.<\/p>\n

Peki bir Formula 1 tak\u0131m\u0131 piste \u00e7\u0131kmak i\u00e7in ihtiya\u00e7 duydu\u011fu paray\u0131 nas\u0131l kazan\u0131yor? Peki F1 tak\u0131mlar\u0131 esasen nereden para kazan\u0131yor?<\/p>\n

Bir Formula 1 tak\u0131m\u0131 nas\u0131l kazan\u0131r?<\/b><\/h2>\n

‘Kazan\u00e7’ kelimesinin do\u011fru bir terim olmad\u0131\u011f\u0131n\u0131 ve belki de ‘kazan\u00e7’ kelimesinin daha do\u011fru bir kelime olabilece\u011fini s\u00f6yleyerek ba\u015flamak gerekir. Eski bir atas\u00f6z\u00fc vard\u0131r, g\u00fcl\u00fcmsetmeyi asla ba\u015faramaz ama iyi bir noktaya de\u011finir:‘Formula 1, milyoner olmak isteyen milyonerler i\u00e7in bir spordur’<\/i>.<\/p>\n

Genelleme yapmak istersek, bir Formula 1 tak\u0131m\u0131n\u0131n gelirleri d\u00f6rt s\u00fctuna ayr\u0131labilir:<\/p>\n

–<\/b>
\n <\/b>
\n<\/span>Sponsorluklar<\/b><\/p>\n

–<\/b>
\n <\/b>
\n<\/span>FOM temett\u00fcleri<\/b><\/p>\n

–<\/b>
\n <\/b>
\n<\/span>\u00dcreticilerin ve OEM’lerin yat\u0131r\u0131mlar\u0131<\/b><\/p>\n

–<\/b>
\n <\/b>
\n<\/span>‘pay to play’ pi\u0307lotlari<\/b><\/p>\n

\"Monza'da<\/b><\/h2>\n

Formula 1’de Sponsorluk<\/b><\/h2>\n

Bu sayfalarda, \u015fu konu ele al\u0131nmaktad\u0131r
\n
\nFormula 1’de sponsorluk<\/b>
\n<\/span>
\n<\/a> bu sayfalarda zaten uzun uzun ele al\u0131nm\u0131\u015ft\u0131r. En iyi d\u00f6rt tekerlekli serilerin inan\u0131lmaz g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne ve g\u00fc\u00e7l\u00fc de\u011fer \u00f6nerisine g\u00fcvenen d\u00fcnyan\u0131n en b\u00fcy\u00fck \u015firketleri, sirke s\u00fcrekli yat\u0131r\u0131m yap\u0131yor.<\/p>\n

B\u00fcy\u00fck farkl\u0131l\u0131klar g\u00f6steren rakamlar bir milyon avrodan ba\u015flay\u0131p Petronas – Mercedes<\/b> aras\u0131ndaki y\u0131ll\u0131k 42<\/b> milyon avroluk s\u00f6zle\u015fme veya Oracle ile Red Bull Racing<\/b> aras\u0131ndaki \u00f6n\u00fcm\u00fczdeki be\u015f y\u0131l i\u00e7in 300 milyon avro olarak tahmin edilen s\u00f6zle\u015fme gibi b\u00fcy\u00fck s\u00f6zle\u015fmelere kadar uzan\u0131yor[3]<\/sup><\/span>.<\/p>\n

Bu anlamda en son b\u00fcy\u00fck trend, kripto para birimleri<\/b>, borsalar, NFT’ler ve genel olarak dijital ekonomi ve bunun alt\u0131nda yatan her \u015feydeki sponsorluklard\u0131r.<\/p>\n

FOM temett\u00fcleri<\/b><\/h3>\n

FOM, Formula 1 Y\u00f6netimi<\/b>, TV haklar\u0131 ve di\u011fer gelirlerden elde edilen gelirlerin bir k\u0131sm\u0131n\u0131 kat\u0131l\u0131mc\u0131 tak\u0131mlar aras\u0131nda payla\u015ft\u0131r\u0131r. Bu paran\u0131n payla\u015f\u0131m\u0131 karma\u015f\u0131kt\u0131r ve o zamandan beri \u00f6zellikle Cavallino<\/b> ile di\u011fer yar\u0131\u015f ekipleri aras\u0131nda epeyce tart\u0131\u015fma yaratm\u0131\u015ft\u0131r. Basitle\u015ftirmeye \u00e7al\u0131\u015fal\u0131m.<\/p>\n

Ba\u015flang\u0131\u00e7<\/b> olarak, son iki sezonda dereceye giren her tak\u0131m 36 milyon dolar<\/b> alacak
\n[4]<\/sup>
\n<\/span> iki ara\u00e7la yar\u0131\u015fmak i\u00e7in bir kat\u0131l\u0131m simgesi olarak. Bu rakam herkes i\u00e7in ayn\u0131d\u0131r ve bir\u00e7ok k\u00fc\u00e7\u00fck ekip i\u00e7in operasyonel temeli olu\u015fturur.<\/p>\n

FOM fonunun ikinci dilimi, bir \u00f6nceki y\u0131l\u0131n sonu\u00e7lar\u0131na g\u00f6re<\/b>, kazananlara daha y\u00fcksek paylar verilerek ve s\u0131ralamalar\u0131na g\u00f6re azalarak ekipler aras\u0131nda payla\u015ft\u0131r\u0131l\u0131r. Bu kurala g\u00f6re 2019 y\u0131l\u0131nda Mercedes, D\u00fcnya \u015eampiyonlu\u011funu kazand\u0131\u011f\u0131 i\u00e7in 61 milyon dolar ald\u0131. Son ikincimiz Williams’a sadece 13 ki\u015fi geldi.<\/p>\n

Daha \u00e7ok tart\u0131\u015f\u0131lan di\u011fer kotalar ise bug\u00fcne kadarki t\u00fcm d\u00fcnya \u015fampiyonalar\u0131nda yer ald\u0131\u011f\u0131 i\u00e7in Uzun S\u00fcreli Tak\u0131m<\/b>‘a, yani Ferrari’ye ve CCD’<\/b>lere, yani en \u00e7ok d\u00fcnya \u015fampiyonlu\u011fu kazanan tak\u0131mlara (Ferrari, McLaren, Mercedes, Red Bull) veriliyor. Daha \u00f6nce de belirtildi\u011fi gibi daha gri bir alan olan ve uzun uzad\u0131ya tart\u0131\u015f\u0131lan bu finansman alan\u0131n\u0131n k\u00f6kleri, ad\u0131n\u0131 Uluslararas\u0131 Otomobil Federasyonu<\/b>‘nun merkezinin bulundu\u011fu Paris’teki Place de La Concorde’dan alan Concord Pakt\u0131<\/b>‘na dayanmaktad\u0131r.<\/p>\n

\u00dcreticilerin yat\u0131r\u0131mlar\u0131<\/b><\/h3>\n

Mercedes, Ferrari<\/b> ve Aston Martin<\/b> gibi b\u00fcy\u00fck \u00fcreticiler, genellikle kendi yar\u0131\u015f tak\u0131mlar\u0131n\u0131n ana finans\u00f6rleridir; bu tak\u0131mlar, yol otomobili \u00fcreticilerinin pistteki uzant\u0131lar\u0131 olduklar\u0131 i\u00e7in tesad\u00fcfen ‘fabrika’ olarak adland\u0131r\u0131lmamaktad\u0131r.<\/p>\n

2019<\/b> y\u0131l\u0131nda AMG Mercedes F1 Tak\u0131m\u0131,<\/b> Alman devinin ana \u015firketi Daimler<\/b>‘den \u015fampiyonaya kat\u0131lacak arac\u0131 tasarlamak ve m\u00fckemmelle\u015ftirmek i\u00e7in80 milyon<\/b> avro ald\u0131<\/b>[5]<\/sup><\/span>. Ayn\u0131 nedenle, o s\u0131rada en \u00fcst seriye d\u00f6n\u00fc\u015f yapan ve arac\u0131 geli\u015ftirmek i\u00e7in sermaye enjeksiyonuna ihtiya\u00e7 duyan Aston Martin taraf\u0131ndan 25 milyon yat\u0131r\u0131m yap\u0131ld\u0131.<\/p>\n

Ba\u015fta da belirtildi\u011fi gibi bu t\u00fcr yat\u0131r\u0131mlar, en prestijli motor sporlar\u0131 yar\u0131\u015fmalar\u0131nda y\u00fcksek performansl\u0131, kazanan otomobilleri sahaya s\u00fcrme konusunda her t\u00fcrl\u00fc avantaja sahip olan \u00fcreticiler i\u00e7in asl\u0131nda pazarlama ve Ar-Ge yat\u0131r\u0131mlar\u0131d\u0131r. \u00d6rne\u011fin, Formula 1’in hibrit d\u00f6nemindeki ba\u015far\u0131s\u0131n\u0131n 2022’de sona ermesinden bu yana Mercedes’in yol otomobili sat\u0131\u015flar\u0131 a\u00e7\u0131s\u0131ndan elde etti\u011fi geri d\u00f6n\u00fc\u015f \u00e7ok b\u00fcy\u00fck oldu.<\/p>\n

\"Lando<\/b><\/h3>\n

S\u00fcr\u00fcc\u00fclere \u00f6deme yap\u0131n<\/b><\/h3>\n

Bir\u00e7ok s\u00fcr\u00fcc\u00fcn\u00fcn<\/b>, kendilerini direksiyon ba\u015f\u0131na ge\u00e7irecek ekibe sunmak \u00fczere yanlar\u0131nda \u00f6nemli bir \u00e7eyiz getirdikleri<\/b> art\u0131k bir s\u0131r de\u011fil.<\/p>\n

Ge\u00e7mi\u015fte birden fazla ka\u015f\u0131n kalkmas\u0131na neden olan bu uygulama, Mazepin<\/b> ‘lerin, Latif<\/b> ‘lerin ve Stroll<\/b> ‘lerin ortaya \u00e7\u0131kmas\u0131yla \u015fu ya da bu s\u00fcr\u00fcc\u00fcn\u00fcn se\u00e7iminde aile ekonomilerinin \u00f6neminin ortaya \u00e7\u0131kt\u0131\u011f\u0131 son y\u0131llarda g\u00fcmr\u00fcklerden ge\u00e7mi\u015ftir.<\/p>\n

Lando Norris<\/b>, arac\u0131l\u0131k \u015firketi Hargreaves Landsdown’un kurucusu olan babas\u0131ndan b\u00fcy\u00fck mali destek ald\u0131 ve bu \u015firket, i\u015ftiraki Horatio Investments arac\u0131l\u0131\u011f\u0131yla gen\u00e7 Britanyal\u0131ya ve McLaren ailesine 2017’den 2019’a kadar y\u0131lda 12 milyon sterlin tutar\u0131nda yat\u0131r\u0131m yapt\u0131
\n[6]<\/sup>
\n<\/span>.<\/p>\n

Burada, bu t\u00fcr operasyonlar\u0131n sportif \u00f6nemi a\u00e7\u0131s\u0131ndan belirleyici olan bir hususu anlamak \u00f6nemlidir. Genellikle varl\u0131kl\u0131 ailelerden gelen bu \u00e7ocuklar, yine de ve her \u015feyden \u00f6nce ola\u011fan\u00fcst\u00fc s\u00fcr\u00fc\u015f yeteneklerine sahiptir. Ne kadar muhta\u00e7 olursa olsun hi\u00e7bir tak\u0131m, bu t\u00fcr ara\u00e7lar\u0131 \u00e7ok zengin de olsa en son gelen ki\u015finin ellerine emanet etmekte herhangi bir avantaja sahip olmayacakt\u0131r.<\/p>\n

\u00d6rne\u011fin, kariyeri boyunca kendisini takip eden Meksikal\u0131 TelCel taraf\u0131ndan her zaman iyi finanse edilen Checo Perez<\/b>‘i ve son zamanlarda Red Bull Racing ve \u00f6ncesinde Racing Point ve di\u011ferleri i\u00e7in pistlere getirdi\u011fi m\u00fckemmel sonu\u00e7lar\u0131 ele alal\u0131m.<\/p>\n

Sonu\u00e7 olarak: Formula 1’in maliyetleri ve uygulaman\u0131n anlam\u0131<\/b><\/h2>\n

Formula 1<\/b> her y\u00f6n\u00fcyle son derece karma\u015f\u0131k ve derin bir spordur.<\/p>\n

Bu
\n“motor sporlarinin zi\u0307rvesi\u0307<\/i>
\n<\/b> teknoloji, ara\u015ft\u0131rma, yetenek, \u00fcretim \u00e7abas\u0131, lojistik taahh\u00fct ve kurumsal kaynaklar\u0131n bir araya getirilmesinden olu\u015fmaktad\u0131r. Genellikle \u00e7ok say\u0131da olan ekipler, m\u00fchendislik \u015faheseri olan prototipleri piste \u00e7\u0131kar\u0131yor ve be\u015f k\u0131tada 10 ay boyunca yar\u0131\u015f\u0131yor. B\u00f6yle bir uygulaman\u0131n gerektirdi\u011fi ekonomik taahh\u00fct de ayn\u0131 derecede etkileyicidir.<\/b><\/p>\n

Bununla ba\u015fa \u00e7\u0131kmak i\u00e7in her tak\u0131m\u0131n<\/b> sponsorluklardan FOM temett\u00fclerine, \u00fcreticilerden ve \u00f6zel yat\u0131r\u0131mc\u0131lardan gelen deste\u011fe kadar bir\u00e7ok gelir kayna\u011f\u0131 var<\/b>. Bu \u00e7e\u015fitli ve \u00e7ok y\u00f6nl\u00fc ekonomileri bir arada tutmak, ince ve n\u00fcansl\u0131 dengelere dayanan zor bir i\u015ftir. Para her zaman kalk\u0131nma kapasitesi, yat\u0131r\u0131m olanaklar\u0131 ve nihayetinde performans anlam\u0131na gelmi\u015ftir.<\/p>\n

Spor ve e\u011flencede b\u00fcy\u00fcme olanaklar\u0131n\u0131n \u00f6n\u00fcn\u00fc kesmeyen demokratik ve adil yollar bulmak<\/b>, son aylarda sadece Formula 1’in de\u011fil t\u00fcm b\u00fcy\u00fck spor ligleri ve serilerinin tart\u0131\u015fma konusu oldu. Bu bulmacan\u0131n \u00e7\u00f6z\u00fcm\u00fc, \u00f6n\u00fcm\u00fczdeki y\u0131llarda sporun \u00e7ehresini de \u015fekillendirecektir.<\/b><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

\n


\n1]<\/sup>
\n<\/span> https:\/\/www.essentiallysports.com\/f1-news-what-are-the-budgets-for-f1-teams-including-mercedes-red-bull-ferrari\/<\/span><\/a><\/span><\/p>\n


\n[2]<\/sup>
\n<\/span> https:\/\/www.motorsport.com\/f1\/news\/alonso-questions-driver-salary-cap-when-f1-is-asking-more-from-us\/10317358\/#:~%20budget%%20freight%.<\/p>\n


\n[3]<\/sup>
\n<\/span> https:\/\/f1chronicle.com\/do-f1-teams-make-money\/#:~%20way%%20Nicholas%<\/p>\n


\n[4]<\/sup>
\n<\/span> https:\/\/onestopracing.com\/how-do-f1-teams-earn-money\/<\/p>\n


\n[5]<\/sup>
\n<\/span> https:\/\/onestopracing.com\/how-do-f1-teams-earn-money\/<\/p>\n


\n[6]<\/sup>
\n<\/span> https:\/\/f1chronicle.com\/lando-norris-bucks-the-pay-driver-trend\/<\/span><\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

‘Motor sporlar\u0131n\u0131n zirvesi’ teknoloji, ara\u015ft\u0131rma, yetenek, \u00fcretim \u00e7abas\u0131, lojistik ba\u011fl\u0131l\u0131k ve organizasyonel kaynaklardan olu\u015fan bir yamal\u0131 boh\u00e7ad\u0131r. B\u00f6yle bir uygulaman\u0131n gerektirdi\u011fi ekonomik taahh\u00fct de ayn\u0131 derecede etkileyicidir. Bununla ba\u015fa \u00e7\u0131kmak i\u00e7in her tak\u0131m\u0131n sponsorluklardan FOM temett\u00fclerine, \u00fcreticilerden ve \u00f6zel yat\u0131r\u0131mc\u0131lardan gelen deste\u011fe kadar bir\u00e7ok gelir kayna\u011f\u0131 var. Bu \u00e7e\u015fitli ve \u00e7ok y\u00f6nl\u00fc ekonomileri bir arada tutmak, ince ve n\u00fcansl\u0131 dengelere dayanan zor bir i\u015ftir. Para her zaman kalk\u0131nma kapasitesi, yat\u0131r\u0131m olanaklar\u0131 ve nihayetinde performans anlam\u0131na gelmi\u015ftir.<\/p>\n","protected":false},"author":2,"featured_media":192977,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20201,20202],"tags":[],"class_list":["post-242141","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-tr","category-formula1-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"\nBir F1 tak\u0131m\u0131 nas\u0131l para kazan\u0131r?<\/title>\n<meta name=\"description\" content=\"F1'in gerektirdi\u011fi ekonomik taahh\u00fct \u00e7ok b\u00fcy\u00fckt\u00fcr. 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