{"id":242142,"date":"2023-12-28T13:32:34","date_gmt":"2023-12-28T12:32:34","guid":{"rendered":"https:\/\/rtrsports.com\/ajans-pazarlama-spor-becerileri-islevleri\/"},"modified":"2025-07-25T22:20:38","modified_gmt":"2025-07-25T20:20:38","slug":"ajans-pazarlama-spor-becerileri-islevleri","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/","title":{"rendered":"Spor Pazarlama Ajanslar\u0131: yetkinlikler ve roller"},"content":{"rendered":"

Spor pazarlamas\u0131 ajanslar\u0131n\u0131n spor pazarlamas\u0131 senaryosunda iyi tan\u0131mlanm\u0131\u015f bir rol\u00fc vard\u0131r: sadece sponsorluk aramazlar <\/strong>, daha ziyade dan\u0131\u015fmanl\u0131k hizmetleri sunarlar<\/strong> ve sat\u0131\u015flar\u0131n\u0131 ve konumlar\u0131n\u0131 iyile\u015ftirmenin yan\u0131 s\u0131ra yeni m\u00fc\u015fteriler edinme kapsam\u0131nda sporu bir pazarlama ve ileti\u015fim arac\u0131 olarak kullanmak isteyen i\u015fletmeleri desteklerler<\/strong>. \u015eimdi de, bir y\u00f6neticinin sahip olmas\u0131 gereken rolleri ve yetkinlikleri daha derinlemesine anlamaya \u00e7al\u0131\u015fal\u0131m. spor pazarlama ajans\u0131<\/strong><\/a>RTR Sports Marketing<\/strong> gibi.<\/p>\n

Bir spor pazarlama ajans\u0131n\u0131n rol\u00fc nedir?<\/h2>\n

Pazarlama d\u00fcnyas\u0131 \u00e7ok y\u00f6nl\u00fcd\u00fcr ve her bir faaliyet <\/strong>i\u00e7in bir \u015firketin kendine \u00f6zg\u00fc dan\u0131\u015fmanlar\u0131 vard\u0131r<\/strong>. Geleneksel reklam ajanslar\u0131<\/strong>, halkla ili\u015fkiler ajanslar\u0131, sosyal medya<\/strong> alan\u0131nda uzmanla\u015fm\u0131\u015f ajanslar, \u00fcr\u00fcn yerle\u015ftirme, medya merkezleri, itibar ajanslar\u0131 ve kriz y\u00f6netimi ajanslar\u0131 gibi pek \u00e7ok se\u00e7enek mevcuttur.<\/p>\n

Spor<\/strong> ve sponsorluk yat\u0131r\u0131mlar\u0131<\/strong> hakk\u0131nda konu\u015ftu\u011fumuzda, kendimizi “gri bir alanda”, tuhaf ve biraz da kafa kar\u0131\u015ft\u0131r\u0131c\u0131 bir alanda buldu\u011fumuzu hissediyoruz. Sponsorluklar PR ajanslar\u0131n\u0131n ya da medya merkezlerinin i\u015fi midir? Profesyonel tavsiye i\u00e7in kime dan\u0131\u015fmal\u0131y\u0131z? Herhangi bir reklam ajans\u0131ndan en s\u0131k alaca\u011f\u0131n\u0131z cevap, “Elbette, halledebiliriz” olacakt\u0131r, ancak \u00e7o\u011fu durumda bu onlar\u0131n \u00f6zel i\u015f alan\u0131 de\u011fildir. Sonu\u00e7ta ne gerekiyor? Sadece bir arkada\u015f\u0131n\u0131z\u0131n arkada\u015f\u0131na telefon etmeniz yeterli; o da sizi sporcunun menajeriyle temasa ge\u00e7irecek, menajer de sizi menajerle ya da tak\u0131mla tan\u0131\u015ft\u0131racakt\u0131r.<\/p>\n

D\u00fcr\u00fcst olmak gerekirse, bu t\u00fcr bir yakla\u015f\u0131m sporun genellikle hafife<\/strong> al\u0131nd\u0131\u011f\u0131n\u0131 g\u00f6stermektedir: tipik bir “e\u011flence” ve “e\u011flence” sekt\u00f6r\u00fc olarak g\u00f6r\u00fcld\u00fc\u011f\u00fcnden, genellikle \u00f6nemsizle\u015ftirilmektedir<\/strong>. Asl\u0131nda, bir \u015firket spora yat\u0131r\u0131m yapmaya karar verdi\u011finde, bunu geleneksel bir reklam b\u00fct\u00e7esini m\u00fczakere ederken oldu\u011fu gibi ayn\u0131 derinlik ve \u00f6zg\u00fcll\u00fck seviyesinde yapmal\u0131d\u0131r; ba\u015fka bir deyi\u015fle, rasyonel ve yap\u0131land\u0131r\u0131lm\u0131\u015f bir \u015fekilde. \u0130ngiltere ve ABD’de spor pazarlama ajanslar\u0131, \u015firketlerin pazarlama arac\u0131 olarak spora yat\u0131r\u0131m yapmaya karar verdiklerinde g\u00fcvendikleri ger\u00e7ek dan\u0131\u015fmanlar olan, uzun s\u00fcredir konsolide olmu\u015f kurulu\u015flard\u0131r.<\/p>\n

Spor pazarlama firmalar\u0131<\/strong> belirli bir sekt\u00f6rde uzmanla\u015fm\u0131\u015ft\u0131r… tahmin edin ne: spor! Spor pazarlama ajanslar\u0131nda \u00e7al\u0131\u015fan ki\u015filer, spor d\u00fcnyas\u0131 ya da ilgilendikleri spesifik spor dallar\u0131 hakk\u0131nda derinlemesine bilgi sahibidir<\/strong>; piyasa de\u011ferini<\/strong> ve piyasadaki do\u011fru muhataplar\u0131<\/strong> bilirler ve her \u015firketin\/markan\u0131n \u00f6zel ihtiya\u00e7lar\u0131na g\u00f6re m\u00fc\u015fterilere ne sunacaklar\u0131n\u0131 bilir<\/strong> ler. Potansiyel m\u00fc\u015fterilerimizden s\u0131k s\u0131k belirli disiplinlerdeki yat\u0131r\u0131mlar hakk\u0131nda bilgi isteyen telefonlar al\u0131yoruz – \u00e7o\u011fu zaman patronlar\u0131n\u0131n yo\u011fun hayran\u0131 olduklar\u0131 i\u00e7in belirttikleri disiplinler – ve sonunda onlar\u0131 ger\u00e7ek veriler ve hedefler temelinde ba\u015fka bir sporun \u015firketleri \/ markalar\u0131 i\u00e7in daha iyi bir \u00e7\u00f6z\u00fcm olabilece\u011fine ikna ediyoruz.<\/p>\n

Spor pazarlama firmalar\u0131n\u0131n yeterlilikleri<\/h2>\n

Bir spor pazarlama ajans\u0131, sahip oldu\u011fu deneyim ve veriler sayesinde en iyi stratejiyi \u00f6nerebilir<\/strong>, en iyi spor sekt\u00f6r\u00fcn\u00fc<\/strong> ve sekt\u00f6r i\u00e7inde en uygun disiplini\/tak\u0131m\u0131\/oyuncuyu<\/strong> belirleyebilir. Ajans ayr\u0131ca her bir \u015firket i\u00e7in yat\u0131r\u0131m d\u00fczeyini ve pazarlama hizmetlerini de\u011ferlendirip tan\u0131mlayabilir.<\/p>\n

Yukar\u0131da da belirtildi\u011fi gibi, ajanslar spor d\u00fcnyas\u0131n\u0131 ve ilgilendikleri disiplinleri iyi bilirler. Pazar\u0131 ve pazar\u0131n de\u011ferlerini \u00e7ok iyi bilirler; do\u011fru ba\u011flant\u0131lara ve do\u011fru verilere eri\u015fimin yan\u0131 s\u0131ra herhangi bir yat\u0131r\u0131m\u0131 en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in gereken stratejik bilgiye sahiptirler. Birden fazla alternatif sunabilirler: asl\u0131nda m\u00fc\u015fterilere ama\u00e7lar\u0131na, hedeflerine, yat\u0131r\u0131m t\u00fcr\u00fcne ve b\u00f6lgelerine ba\u011fl\u0131 olarak \u00e7e\u015fitli yat\u0131r\u0131m se\u00e7enekleri sunulur.<\/p>\n

Dahas\u0131, i\u015fi derinlemesine bildiklerinden, spor pazarlama ajanslar\u0131 etkisiz f\u0131rsatlar\u0131 eleme uzmanl\u0131\u011f\u0131na da sahiptir; \u00f6rne\u011fin belirli bir spor dal\u0131, disiplin ya da referans, bir \u015firket i\u00e7in en iyi ya da en etkili \u00e7\u00f6z\u00fcm olmayabilir. Bunu yapabilirler \u00e7\u00fcnk\u00fc belirli bir “\u00fcr\u00fcn” ya da konu satmak zorunda de\u011fildirler: misyonlar\u0131 her bir m\u00fc\u015fteri i\u00e7in en iyi program\u0131 anlamaya ve sunmaya \u00e7al\u0131\u015fmakt\u0131r. Spor pazarlamas\u0131 ajanslar\u0131, bir \u015firketin belirledi\u011fi hedeflere ula\u015fmak i\u00e7in en iyi program\u0131 se\u00e7mesine yard\u0131mc\u0131 olan ger\u00e7ek dan\u0131\u015fmanlard\u0131r ve Sponsorluk program\u0131n\u0131n uygulanmas\u0131 ve kullan\u0131lmas\u0131 s\u00fcreci boyunca \u015firketi takip etmek.<\/strong><\/a><\/p>\n

Sponsorluk sadece bir futbol formas\u0131 ya da motosiklet \u00fczerindeki marka\/logodan ibaret de\u011fildir. Etkinle\u015ftirilecek tan\u0131t\u0131m faaliyetleri var, misafirperverlik<\/u><\/strong><\/a> organize edilecek programlar, payla\u015f\u0131lacak i\u00e7erikler, dahil edilecek sosyal medya ve \u00f6rnekleme planlar\u0131<\/strong> ve etkinlikleri.<\/p>\n

Spor sponsorluk ajanslar\u0131: sponsor ke\u015ffi de\u011fil<\/h2>\n

Bir sponsorluk ajans\u0131n\u0131n ya da bir spor pazarlama ajans\u0131n\u0131n genellikle dahil olmad\u0131\u011f\u0131<\/strong> bir faaliyet de sponsorluk ke\u015fif<\/strong> faaliyetidir. Ba\u015fka bir deyi\u015fle, ajanslar sezon ya da \u015fampiyona boyunca ya\u015famak i\u00e7in paraya ihtiyac\u0131 olan tak\u0131mlar, kul\u00fcpler ya da sporcular i\u00e7in sponsor bulmakla hi\u00e7<\/strong> ilgilenmezler. Spor pazarlama ajanslar\u0131 bunun tam tersini yapar: i\u015fe \u015firketlerle ba\u015flar<\/strong> ve ard\u0131ndan do\u011fru spor tesisleriyle temasa ge\u00e7erler.<\/p>\n

Normalde, sporcular\u0131n veya tak\u0131mlar\u0131n\/kul\u00fcplerin menajerleri ya da sat\u0131\u015f departmanlar\u0131, reklam alanlar\u0131n\u0131n ve sponsorluk paketlerinin sat\u0131\u015f\u0131ndan sorumludur. Bunun ba\u015fl\u0131ca nedeni, bir spor i\u015fletmesinin (ya da bir oyuncunun, binicinin\/s\u00fcr\u00fcc\u00fcn\u00fcn, vb.) de\u011ferlerini, projelerini ve faaliyet alan\u0131n\u0131 spor i\u015fletmesinin kendisinden daha iyi bilen bir kurum olmamas\u0131d\u0131r.<\/p>\n

A\u00e7\u0131k\u00e7as\u0131 bu bir seviye ya da prestij meselesi de\u011fildir: sponsorluk ara\u015ft\u0131rmas\u0131 teklif etmemek, bir terfi tak\u0131m\u0131 ya da \u015eampiyonlar Ligi<\/strong> kul\u00fcb\u00fc, bir MotoGP s\u00fcr\u00fcc\u00fcs\u00fc<\/strong> ya da gen\u00e7 bir b\u00f6lgesel minimoto y\u0131ld\u0131z\u0131 ile konu\u015fuyor olman\u0131zdan ba\u011f\u0131ms\u0131zd\u0131r.<\/p>\n

RTR Sports: MotoGP, Formula 1, Formula E ve MotoE i\u00e7in bir spor pazarlama ajans\u0131<\/h2>\n

Motor sporlar\u0131 alan\u0131nda uzmanla\u015fmaya karar verdik. Ba\u015flang\u0131\u00e7ta bunu k\u0131smen ki\u015fisel tutkumuzdan dolay\u0131 yapt\u0131k, ancak \u00f6zellikle futboldan ayr\u0131 olarak, motor sporlar\u0131n\u0131n hem televizyonda hem de yar\u0131\u015f pistlerinde yat\u0131r\u0131mlara de\u011fer katan bir takip\u00e7i taban\u0131 oldu\u011fu i\u00e7in. \u015eampiyonalar gibi MotoGP<\/strong><\/a>, Formula 1, <\/strong>ve Formula E<\/strong><\/a> y\u0131lda 9 ay, her 15 g\u00fcnde bir farkl\u0131 bir \u00fclkeyi ziyaret eden gezici bir “sirk “tir. Bu \u00f6zellik, uluslararas\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck kazanmak veya yurtd\u0131\u015f\u0131nda i\u015f yapmak isteyen \u015firketler i\u00e7in \u00e7arp\u0131c\u0131 bir de\u011fere sahiptir.<\/p>\n

Taraftarlar ve destek\u00e7iler t\u00fcm d\u00fcnyaya yay\u0131lm\u0131\u015f durumdad\u0131r: bu durum sponsorluk programlar\u0131 i\u00e7in zorlay\u0131c\u0131 olabilir ancak sponsorluk programlar\u0131 tek bir birle\u015fik ve homojen ileti\u015fim stratejisi uygulayabilir. MotoGP veya F1’in her durumda “do\u011fru” sporlar olmad\u0131\u011f\u0131n\u0131 s\u00f6ylemeye gerek yok: her \u015firket i\u00e7in do\u011fru \u00e7\u00f6z\u00fcm de\u011filler – bunu hi\u00e7bir zaman ifade etmedik.<\/p>\n

Potansiyel m\u00fc\u015fterilerle veya mevcut m\u00fc\u015fterilerle her konu\u015ftu\u011fumuzda amac\u0131m\u0131z spora yapt\u0131klar\u0131 yat\u0131r\u0131m\u0131n amac\u0131n\u0131, ileti\u015fim adreslerini ve ilgilendikleri \u00fclkeleri anlamaya \u00e7al\u0131\u015fmakt\u0131r. E\u011fer motorlar onlar i\u00e7in do\u011fru d\u00fcnya de\u011filse, o zaman di\u011fer sekt\u00f6rleri ara\u015ft\u0131rma f\u0131rsat\u0131m\u0131z ve g\u00f6revimiz var<\/u> demektir.<\/strong><\/p>\n

Bu yaz\u0131y\u0131 be\u011fendiniz mi? Payla\u015fma \u015fans\u0131n\u0131 ka\u00e7\u0131rmay\u0131n!<\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Spor pazarlamas\u0131 ajanslar\u0131n\u0131n spor pazarlamas\u0131 senaryosunda iyi tan\u0131mlanm\u0131\u015f bir rol\u00fc vard\u0131r: sadece sponsorluk aramazlar , daha ziyade dan\u0131\u015fmanl\u0131k hizmetleri sunarlar ve sat\u0131\u015flar\u0131n\u0131 ve konumlar\u0131n\u0131 iyile\u015ftirmenin yan\u0131 s\u0131ra yeni m\u00fc\u015fteriler edinme kapsam\u0131nda sporu bir pazarlama ve ileti\u015fim arac\u0131 olarak kullanmak isteyen i\u015fletmeleri desteklerler. \u015eimdi de, bir y\u00f6neticinin sahip olmas\u0131 gereken rolleri ve yetkinlikleri daha derinlemesine anlamaya […]<\/p>\n","protected":false},"author":17,"featured_media":157701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200,20199],"tags":[],"class_list":["post-242142","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSpor Pazarlama Ajanslar\u0131n\u0131n Yetkinlikleri ve Rolleri<\/title>\n<meta name=\"description\" content=\"Bir spor pazarlama ajans\u0131n\u0131n rol\u00fc nedir? Bir sponsorluk dan\u0131\u015fman\u0131n\u0131n sahip olmas\u0131 gereken yetkinlikler ve i\u00e7g\u00f6r\u00fcler hakk\u0131nda daha fazla bilgi edinin\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spor Pazarlama Ajanslar\u0131: yetkinlikler ve roller\" \/>\n<meta property=\"og:description\" content=\"Bir spor pazarlama ajans\u0131n\u0131n rol\u00fc nedir? Bir sponsorluk dan\u0131\u015fman\u0131n\u0131n sahip olmas\u0131 gereken yetkinlikler ve i\u00e7g\u00f6r\u00fcler hakk\u0131nda daha fazla bilgi edinin\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/biker-384921_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"853\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-marketing-agencies-competences\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-marketing-agencies-competences\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"Spor Pazarlama Ajanslar\u0131: yetkinlikler ve roller\",\"datePublished\":\"2023-12-28T12:32:34+00:00\",\"dateModified\":\"2025-07-25T20:20:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-marketing-agencies-competences\\\/\"},\"wordCount\":1250,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-marketing-agencies-competences\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/biker-384921_1280.jpg\",\"articleSection\":[\"Spor Pazarlamas\u0131\",\"Spor Sponsorlu\u011fu\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-marketing-agencies-competences\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-marketing-agencies-competences\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-marketing-agencies-competences\\\/\",\"name\":\"Spor Pazarlama Ajanslar\u0131n\u0131n Yetkinlikleri ve Rolleri\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-marketing-agencies-competences\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-marketing-agencies-competences\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/biker-384921_1280.jpg\",\"datePublished\":\"2023-12-28T12:32:34+00:00\",\"dateModified\":\"2025-07-25T20:20:38+00:00\",\"description\":\"Bir spor pazarlama ajans\u0131n\u0131n rol\u00fc nedir? Bir sponsorluk dan\u0131\u015fman\u0131n\u0131n sahip olmas\u0131 gereken yetkinlikler ve i\u00e7g\u00f6r\u00fcler hakk\u0131nda daha fazla bilgi edinin\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-marketing-agencies-competences\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-marketing-agencies-competences\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-marketing-agencies-competences\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/biker-384921_1280.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/biker-384921_1280.jpg\",\"width\":1280,\"height\":853},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-marketing-agencies-competences\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spor Pazarlama Ajanslar\u0131: yetkinlikler ve roller\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\",\"name\":\"Silvia Schweiger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"caption\":\"Silvia Schweiger\"},\"description\":\"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/silvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Spor Pazarlama Ajanslar\u0131n\u0131n Yetkinlikleri ve Rolleri","description":"Bir spor pazarlama ajans\u0131n\u0131n rol\u00fc nedir? Bir sponsorluk dan\u0131\u015fman\u0131n\u0131n sahip olmas\u0131 gereken yetkinlikler ve i\u00e7g\u00f6r\u00fcler hakk\u0131nda daha fazla bilgi edinin","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/","og_locale":"tr_TR","og_type":"article","og_title":"Spor Pazarlama Ajanslar\u0131: yetkinlikler ve roller","og_description":"Bir spor pazarlama ajans\u0131n\u0131n rol\u00fc nedir? Bir sponsorluk dan\u0131\u015fman\u0131n\u0131n sahip olmas\u0131 gereken yetkinlikler ve i\u00e7g\u00f6r\u00fcler hakk\u0131nda daha fazla bilgi edinin","og_url":"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1280,"height":853,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/biker-384921_1280.jpg","type":"image\/jpeg"}],"author":"Silvia Schweiger","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Silvia Schweiger","Tahmini okuma s\u00fcresi":"5 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/"},"author":{"name":"Silvia Schweiger","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e"},"headline":"Spor Pazarlama Ajanslar\u0131: yetkinlikler ve roller","datePublished":"2023-12-28T12:32:34+00:00","dateModified":"2025-07-25T20:20:38+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/"},"wordCount":1250,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/biker-384921_1280.jpg","articleSection":["Spor Pazarlamas\u0131","Spor Sponsorlu\u011fu"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/","url":"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/","name":"Spor Pazarlama Ajanslar\u0131n\u0131n Yetkinlikleri ve Rolleri","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/biker-384921_1280.jpg","datePublished":"2023-12-28T12:32:34+00:00","dateModified":"2025-07-25T20:20:38+00:00","description":"Bir spor pazarlama ajans\u0131n\u0131n rol\u00fc nedir? Bir sponsorluk dan\u0131\u015fman\u0131n\u0131n sahip olmas\u0131 gereken yetkinlikler ve i\u00e7g\u00f6r\u00fcler hakk\u0131nda daha fazla bilgi edinin","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/biker-384921_1280.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/biker-384921_1280.jpg","width":1280,"height":853},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Spor Pazarlama Ajanslar\u0131: yetkinlikler ve roller"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e","name":"Silvia Schweiger","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","caption":"Silvia Schweiger"},"description":"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/tr\/author\/silvia\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242142","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=242142"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242142\/revisions"}],"predecessor-version":[{"id":300209,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242142\/revisions\/300209"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/157701"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=242142"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=242142"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=242142"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}