{"id":242147,"date":"2023-12-28T13:33:42","date_gmt":"2023-12-28T12:33:42","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorluk-formulu-1-usa\/"},"modified":"2025-07-02T16:54:56","modified_gmt":"2025-07-02T14:54:56","slug":"sponsorluk-formulu-1-usa","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/formula-1-sponsorship-deals-usa\/","title":{"rendered":"ABD’de Formula 1 sponsorluk anla\u015fmalar\u0131: Motor sporlar\u0131n\u0131n zirvesi Amerika’y\u0131 nas\u0131l kas\u0131p kavuruyor?"},"content":{"rendered":"

Yeni d\u00f6nem Formula 1<\/a><\/strong> b\u00fcy\u00fck \u00f6l\u00e7\u00fcde Amerika Birle\u015fik Devletleri<\/strong>‘ne y\u00f6neliktir. Serinin sahibi Liberty Media’dan Miami<\/strong> ve Las Vegas<\/strong> ‘\u0131 da listeye ekleyen yepyeni bir takvime kadar, F1’in gelece\u011fe giden yolu Amerika’n\u0131n genel olarak sporu ve \u00f6zellikle de spor pazarlamas\u0131n\u0131 nas\u0131l g\u00f6rd\u00fc\u011f\u00fcyle \u00e7ok ilgili. Daha rekabet\u00e7i, daha e\u011flenceli, daha g\u00f6steri\u015fli ve hepsinden \u00f6nemlisi daha sponsorluk odakl\u0131.<\/p>\n

\u0130kincisi, bir s\u00fcredir F1 taraf\u0131nda eksik olan bir \u015feydi ve bu a\u00e7\u0131\u011f\u0131 kapatmaya \u00e7al\u0131\u015fman\u0131n zaman\u0131 gelmi\u015fti. Ve \u015fu ana kadar elde edilen sonu\u00e7lar olduk\u00e7a cesaret verici. Son birka\u00e7 ay i\u00e7inde, Amerikan spor pazarlamas\u0131n\u0131n en b\u00fcy\u00fck isimlerinden baz\u0131lar\u0131n\u0131n Formula 1 ile g\u00fc\u00e7lerini birle\u015ftirdi\u011fini g\u00f6rd\u00fck. NASCAR<\/strong> y\u0131ld\u0131z\u0131 Chase Elliott k\u00fcresel el\u00e7imiz oldu, NFL’in geni\u015f al\u0131c\u0131s\u0131 Odell Beckham Jr<\/strong>. Lewis Hamilton ile ortakl\u0131k kurdu ve hatta Formula 1 WWE<\/strong> ile bile \u00e7al\u0131\u015ft\u0131 (evet, do\u011fru okudunuz).<\/p>\n

T\u00fcm bunlar, hem sporun kendisi hem de d\u00fcnyaya pazarlanma ve sunulma \u015fekli a\u00e7\u0131s\u0131ndan F1’i sponsorlar ve k\u00fcresel ortaklar i\u00e7in daha cazip hale getirmeye y\u00f6nelik \u00e7ok daha b\u00fcy\u00fck bir stratejinin par\u00e7as\u0131.<\/p>\n

\u015eimdilik her \u015fey son derece iyi gidiyor.<\/p>\n

Ya\u015fl\u0131 Adamlar \u0130\u00e7in \u00dclke Yok<\/h2>\n

Amerikal\u0131lar Formula 1 yar\u0131\u015flar\u0131n\u0131 hi\u00e7bir zaman \u00e7ok sevmemi\u015flerdir; bu spor Avrupa miras\u0131na b\u00fcy\u00fck \u00f6l\u00e7\u00fcde i\u015flemi\u015ftir ve \u0130talyanlar\u0131n<\/strong>, Frans\u0131zlar\u0131n<\/strong>, \u0130ngilizlerin<\/strong> ve Almanlar\u0131n<\/strong> araba yar\u0131\u015flar\u0131n\u0131 nas\u0131l g\u00f6rd\u00fckleriyle \u00e7ok ilgisi vard\u0131r. Bu ABD’de araba yar\u0131\u015flar\u0131n\u0131n pop\u00fcler olmad\u0131\u011f\u0131ndan de\u011fil, sadece farkl\u0131 olmas\u0131ndan kaynaklan\u0131yor. Bu yine k\u00fclt\u00fcrel bir \u015fey: Amerikal\u0131lar sporlar\u0131n\u0131 h\u0131zl\u0131, adrenalin dolu ve a\u015f\u0131r\u0131 karma\u015f\u0131k olmayan bir \u015fekilde seviyorlar. Yar\u0131\u015flar\u0131 var ama bunlar \u00e7o\u011funlukla NASCAR<\/strong>, Indy ve drag yar\u0131\u015flar\u0131. Ayr\u0131ca, tahmin edilebilece\u011fi gibi, ABD’den gelen Formula 1 sponsorluk anla\u015fmalar\u0131 \u00e7ok fazla de\u011fildi.<\/p>\n

ABD<\/strong> daha \u00f6nce de F1’de \u00f6nemli bir rol oynad\u0131. 1950’lerde ve 1960’larda d\u00fcnyan\u0131n en iyi pilotlar\u0131n\u0131n \u00e7o\u011fu Amerikal\u0131yd\u0131 – Phil Hill, Dan Gurney ve Mario Andretti gibi adamlar. K\u0131smen Parnelli Jones yar\u0131\u015f tak\u0131m\u0131na ait olan BRM ve destek\u00e7ilerinden biri Carroll Shelby olan Cooper gibi g\u00fc\u00e7l\u00fc Amerikan kat\u0131l\u0131ml\u0131 tak\u0131mlar bile vard\u0131.<\/p>\n

ABD topraklar\u0131nda d\u00fczenlenen ilk yar\u0131\u015f 1961 y\u0131l\u0131nda Watkins Glen’de yap\u0131ld\u0131 ve yar\u0131\u015f\u0131 Ferrari ile Hill kazand\u0131. Yar\u0131\u015f y\u0131ll\u0131k bir etkinlik haline geldi ve Detroit’e ta\u015f\u0131nd\u0131\u011f\u0131 1980 y\u0131l\u0131na kadar devam etti. Ancak, Formula 1<\/strong>‘in ilk y\u0131llar\u0131ndaki g\u00fc\u00e7l\u00fc Amerikan varl\u0131\u011f\u0131na ra\u011fmen, spor ABD’de hi\u00e7bir zaman ger\u00e7ekten tutmad\u0131, sorunun bir k\u0131sm\u0131 da destekleyecek Amerikal\u0131 s\u00fcr\u00fcc\u00fc veya tak\u0131m olmamas\u0131yd\u0131.<\/p>\n

Yeni bir 4 tekerlekli yar\u0131\u015f \u00e7a\u011f\u0131na ho\u015f geldiniz<\/h2>\n

Formula 1 hesaplanm\u0131\u015f bir risk ald\u0131 ama deyim yerindeyse \u00e7ocuklar matematikte olduk\u00e7a iyiler. Birka\u00e7 y\u0131l s\u00fcren ve yeni logolar, yeni grafikler ve kimsenin akl\u0131n\u0131n almad\u0131\u011f\u0131 bir s\u00fcr\u00fc pazarlama g\u00f6sterisiyle u\u011fra\u015fmak anlam\u0131na gelen a\u015f\u0131r\u0131 makyaj\u0131n ard\u0131ndan d\u00f6n\u00fc\u015f\u00fcm tamamland\u0131. Daha s\u0131k\u0131 yar\u0131\u015flara olanak tan\u0131yan yeni kurallar, birbirleriyle birka\u00e7 santim mesafede m\u00fccadele edebilen yeni ara\u00e7lar, yeni bir takvim ve yeni bir yar\u0131\u015f format\u0131n\u0131n yan\u0131 s\u0131ra 2022 i\u00e7in yeni bir \u00fcr\u00fcn ortaya \u00e7\u0131kt\u0131. Bu yeni bir ba\u015flang\u0131\u00e7 ve hayranlar buna bay\u0131l\u0131yor.<\/p>\n

Asl\u0131nda \u00fcr\u00fcn o kadar iyi ki, sponsorluk alan\u0131ndaki en b\u00fcy\u00fck isimlerden baz\u0131lar\u0131n\u0131 spora \u00e7ekmeyi ba\u015fard\u0131. Daha \u00f6nce ABD’deki F1, Bernie Ecclestone’un bir prod\u00fcksiyonuydu – Sirk, pistler ve TV haklar\u0131 ona aitti. Ancak \u015fimdi Liberty Media ve di\u011fer ABD merkezli \u015firketlerin yeni yat\u0131r\u0131mlar\u0131yla sporun pop\u00fclaritesi h\u0131zla art\u0131yor.<\/p>\n

\u0130lgilenenler sadece b\u00fcy\u00fck isimler de\u011fil. Austin, Teksas’taki yerel bir kahve d\u00fckkan\u0131n\u0131n k\u0131sa s\u00fcre \u00f6nce ABD Grand Prix<\/strong>‘sinin resmi sponsoru olmak i\u00e7in bir anla\u015fma imzalamas\u0131yla k\u00fc\u00e7\u00fck i\u015fletmeler bile aksiyona kat\u0131l\u0131yor. Yani F1 sadece k\u00fcresel ortaklara de\u011fil, b\u00f6lgesel ortaklara da kap\u0131lar\u0131n\u0131 a\u00e7\u0131yor.<\/p>\n

Hi\u00e7 \u015f\u00fcphe yok ki Formula 1 ABD’de y\u00fckseli\u015fte. Ve sponsorluk<\/strong> alan\u0131ndaki en b\u00fcy\u00fck isimlerden baz\u0131lar\u0131n\u0131n da kat\u0131l\u0131m\u0131yla, daha da b\u00fcy\u00fcyecek ve daha da iyi olacak.<\/p>\n

\"formula_1_sponsorluk_8\"<\/h2>\n

ABD’de yeni F1 yar\u0131\u015flar\u0131, yeni seyirciler<\/h2>\n

Beklendi\u011fi gibi, Miami<\/strong> yar\u0131\u015f\u0131n\u0131n 2022 takvimine eklenmesi ABD’nin Formula 1’e olan ilgisini art\u0131rd\u0131. Sihirli \u015eehir<\/strong>, yar\u0131\u015f\u0131n zirvesinin yeni rotas\u0131 i\u00e7in m\u00fckemmel bir senaryo: Stefano Domenicali ve F1 y\u00f6netiminin serilerinin olmas\u0131n\u0131 istedi\u011fi gibi e\u011flenceli, canl\u0131, renkli ve VIP’lerle dolu.<\/p>\n

Hafta sonu Hard Rock Stadyumu \u00e7evresinde 250.000’den fazla seyircinin kat\u0131ld\u0131\u011f\u0131<\/strong> (kaynak: Sports Illustrated) ve milyonlarca ki\u015finin evlerinden izledi\u011fi muhte\u015fem bir ba\u015far\u0131yd\u0131. NBA y\u0131ld\u0131zlar\u0131, Hollywood \u00fcnl\u00fcleri ve daha fazlas\u0131yla yap\u0131lan sponsorluk aktivasyonlar\u0131, tak\u0131mlar ve pilotlar\u0131n Instagram ve Twitter gibi sosyal medya platformlar\u0131nda taraftarlar\u0131n ilgisini \u00e7ekmek ve daha fazla be\u011feni, payla\u015f\u0131m ve k\u00fcresel marka bilinirli\u011fi elde etmek i\u00e7in m\u00fccadele etmesiyle daha da parlad\u0131.
\nLiberty Media’n\u0131n CEO’su Chase Carey bile yo\u011fun kat\u0131l\u0131m kar\u015f\u0131s\u0131nda \u015fa\u015f\u0131rd\u0131 ve “Amerika’da Formula 1 i\u00e7in harika bir g\u00fcn” dedi (kaynak: CNN).<\/p>\n

Harika haber ise bunun sadece bir ba\u015flang\u0131\u00e7 olmas\u0131. Amerika Birle\u015fik Devletleri Grand Prix’si Austin, Teksas’taki Circuit of the Americas’ta d\u00fczenlenmeye devam edecek (halihaz\u0131rda arka arkaya 6 kez d\u00fczenlenen klasik bir yar\u0131\u015f), ancak art\u0131k Miami yar\u0131\u015f\u0131 ile d\u00f6n\u00fc\u015f\u00fcml\u00fc olarak d\u00fczenlenecek ve y\u0131lda iki kez yap\u0131lacak bir etkinlik haline gelecek.<\/p>\n

Las Vegas’ta bir Grand Prix 2023’te eklenecek, Liberty \u00fcnl\u00fc Strip’i de i\u00e7eren heyecan verici sokak pisti d\u00fczeninde bir gece yar\u0131\u015f\u0131 ile \u00e7ok y\u0131ll\u0131 bir anla\u015fma sa\u011flad\u0131. Yar\u0131\u015f yerel saatle ak\u015fam 8’de (GMT ile sabah 2’de) ba\u015flayacak.<\/p>\n

Bu \u00fc\u00e7 ana yar\u0131\u015f\u0131n yan\u0131 s\u0131ra destek yar\u0131\u015flar\u0131 ve Formula 1 Padok Kul\u00fcb\u00fc ile Formula 1, sporun b\u00fcy\u00fcmesi i\u00e7in stratejik bir pazar olan Amerika Birle\u015fik Devletleri’ndeki varl\u0131\u011f\u0131n\u0131 peki\u015ftiriyor.<\/h4>\n

Miami Grand Prix’sinin ba\u015flamas\u0131ndan bu yana ABD’deki F1 izleyici kitlesinin %20 art<\/strong> t\u0131\u011f\u0131 tahmin ediliyor (kaynak: Business Standard) ve spor Amerika’da daha pop\u00fcler hale geldik\u00e7e bu say\u0131 \u00f6n\u00fcm\u00fczdeki y\u0131llarda daha da artacak.<\/p>\n

“Hayatta Kalma D\u00fcrt\u00fcs\u00fc” Etkisi<\/h2>\n

Netflix’in gi\u015fe rekorlar\u0131 k\u0131ran dizisi “Drive to Survive”<\/strong> Formula 1’in ABD’de b\u00fcy\u00fcmesinde b\u00fcy\u00fck bir rol oynad\u0131 ve F1 hayran\u0131 olmayanlar\u0131n da bu sporla h\u0131zl\u0131 bir \u015fekilde tan\u0131\u015fmas\u0131n\u0131n \u00f6n\u00fcn\u00fc a\u00e7t\u0131. Dizinin izleyicilerinin %47’si diziyi izlemeden \u00f6nce F1 hayran\u0131 de\u011filken, %85’i izledikten sonra daha y\u00fcksek bir ba\u011fl\u0131l\u0131k d\u00fczeyi g\u00f6sterdi.<\/p>\n

16 g\u00fcn boyunca Netflix’te d\u00fcnya \u00e7ap\u0131nda ilk 10’da yer alan “Drive to Survive”, izleyicileri bir F1 tak\u0131m\u0131n\u0131n ya\u015fam\u0131n\u0131n perde arkas\u0131na g\u00f6t\u00fcr\u00fcyor ve bu tak\u0131m m\u00fcd\u00fcr\u00fc ile bu s\u00fcr\u00fcc\u00fc aras\u0131nda zaman zaman ya\u015fanan \u00e7eki\u015fmeleri g\u00f6steriyor. Hem Formula 1 tutkunlar\u0131n\u0131n hem de s\u0131radan izleyicilerin ilgisini \u00e7ekmek i\u00e7in ustaca \u00fcretilmi\u015f ve ak\u0131ll\u0131ca haz\u0131rlanm\u0131\u015f sansasyonel bir \u015fov.<\/p>\n

Ancak “Drive to Survive” harika bir e\u011flenceden \u00e7ok daha fazlas\u0131. Dizinin Formula 1’in ABD’de pazarlanma ve alg\u0131lanma bi\u00e7imi \u00fczerinde derin bir etkisi oldu ve spora yeni sponsorlar\u0131n \u00e7ekilmesinde b\u00fcy\u00fck bir rol oynuyor.<\/p>\n

Seri, Formula 1’in ABD’de en \u00e7ok konu\u015fulan sporlardan biri haline gelmesine yard\u0131mc\u0131 oldu ve spora yeni bir sponsor dalgas\u0131 \u00e7ekti.<\/p>\n

\u0130lk olarak Heineken<\/strong> 2017 y\u0131l\u0131nda Formula 1 ile b\u00fcy\u00fck bir sponsorluk anla\u015fmas\u0131 yapt\u0131\u011f\u0131n\u0131 duyurdu. Ard\u0131ndan AT&T<\/strong>, sporun resmi ileti\u015fim orta\u011f\u0131 olarak devreye girdi. Ve \u015fimdi de Amerika’n\u0131n en ikonik markalar\u0131ndan biri olan Budweiser<\/strong>, Formula 1<\/strong>‘in ana sponsorlar\u0131ndan<\/strong> biri oldu.<\/p>\n

Budweiser anla\u015fmas\u0131, markan\u0131n Formula 1 ile ilk kez ili\u015fkilendirilmesi nedeniyle \u00f6zellikle \u00f6nemli. Bu ayn\u0131 zamanda Formula 1’in otomotiv end\u00fcstrisinin \u00f6tesinde daha geni\u015f bir sponsor yelpazesine hitap etmeye ba\u015flad\u0131\u011f\u0131n\u0131n da bir i\u015fareti.<\/p>\n

\"formula_1_sponsorluk_5\"<\/h2>\n

Formula 1 sponsorlu\u011fu ve sonras\u0131ndaki her \u015fey<\/h2>\n

Formula 1 Amerikan izleyicisi i\u00e7in nispeten yeniyse de spor sponsorlu\u011fu \u00f6yle de\u011fil. Aksine, spor pazarlamas\u0131n\u0131n evi Amerika Birle\u015fik Devletleri’dir ve hem pazarlamac\u0131lar hem de halk bu konuda olduk\u00e7a ileri g\u00f6r\u00fc\u015fl\u00fcd\u00fcr.<\/p>\n

Formula 1’in ABD pazar\u0131na a\u00e7\u0131lmas\u0131n\u0131n sekt\u00f6re yeni bir k\u0131v\u0131lc\u0131m ve ekstra bir g\u00fc\u00e7 getirece\u011fine ve \u00f6n\u00fcm\u00fczdeki aylarda ve y\u0131llarda yeni, daha heyecan verici aktivasyonlar, programlar ve isim haklar\u0131n\u0131n kullan\u0131m\u0131n\u0131n bunu takip edece\u011fine dair \u00e7ok az \u015f\u00fcphe var. Miami, tak\u0131mlar, sponsorlar ve organizat\u00f6rlerin Orta Do\u011fu ve G\u00fcney Amerika’da ge\u00e7irdi\u011fi y\u0131llar boyunca sirkin hi\u00e7 g\u00f6rmedi\u011fi bir pazarlama \u015fenli\u011fi yaratmas\u0131yla bunun muazzam bir \u00f6rne\u011fiydi.<\/p>\n

Ayn\u0131 \u015fey Austin, Teksas i\u00e7in de s\u00f6ylenebilir. Circuit of The Americas<\/strong> (COTA), 2012’de ilk grand prix’sini d\u00fczenleyen amaca y\u00f6nelik in\u015fa edilmi\u015f F1 tesisi, spor i\u00e7in bir ke\u015fif olmu\u015ftur. Alman mimar ve yar\u0131\u015f pisti gurusu Hermann Tilke taraf\u0131ndan tasarlanan geni\u015f, dalgal\u0131 bir ba\u015fyap\u0131t olan pist, tart\u0131\u015fmas\u0131z mevcut takvimdeki en iyi yar\u0131\u015f pistlerinden biri olmakla kalm\u0131yor, ayn\u0131 zamanda t\u00fcm etkinlik harika bir festival atmosferine sahip. Hayranlar alanda kamp kurabilir ve Snoop Dogg, The Killers ve Muse gibi isimlerin canl\u0131 m\u00fcziklerinin yan\u0131 s\u0131ra t\u00fcm ola\u011fan F1 lunapark atraksiyonlar\u0131n\u0131n keyfini \u00e7\u0131karabilirler.<\/p>\n

COTA<\/strong> ayr\u0131ca her y\u0131l d\u00fczenlenen MotoGP<\/a><\/strong> turunda, kendine sayg\u0131s\u0131 olan her petrolhead i\u00e7in mutlaka ziyaret edilmesi gereken bir mekan olarak stat\u00fcs\u00fcn\u00fc daha da g\u00fc\u00e7lendirdi.<\/p>\n

ABD’nin Formula 1 D\u00fcnya \u015eampiyonas\u0131’n\u0131n iki turuna ev sahipli\u011fi yapmas\u0131yla birlikte – ve daha fazlas\u0131n\u0131n da yolda oldu\u011fu s\u00f6yleniyor – Amerika’daki en \u00f6nemli F1 sponsorluk anla\u015fmalar\u0131ndan baz\u0131lar\u0131na g\u00f6z atman\u0131n zaman\u0131 geldi.<\/p>\n

Hangi ABD \u015firketleri F1 tak\u0131mlar\u0131na sponsor oluyor?<\/h2>\n

G\u00fcn\u00fcm\u00fczde, serinin pop\u00fclaritesi ve uygunlu\u011fu ile mant\u0131ksal olarak cezbedilen daha fazla yat\u0131r\u0131mc\u0131 devreye girerken, Amerikan Formula 1 sponsorlar\u0131 da g\u00fcn ge\u00e7tik\u00e7e art\u0131yor. Coca Cola<\/strong>, Crowd Strike<\/strong>, Monster Energy<\/strong> ve Dell Technologies <\/strong>gibi uzun s\u00fcreli sponsorlar, Oracle<\/strong> Red Bull Team unvan sponsorlu\u011funda oldu\u011fu gibi yeni oyuncular b\u00fcy\u00fck anla\u015fmalar imzalarken g\u00fc\u00e7l\u00fc bir \u015fekilde ayakta kal\u0131yor.<\/p>\n

A\u015fa\u011f\u0131daki ABD \u015firketleri F1 tak\u0131mlar\u0131yla ortakl\u0131k kurmu\u015ftur: CrowdStrike (Aston Martin), Dell Technologies (McLaren), Monster Energy (Mercedes), Oracle (Red Bull Racing), P&G Gillette (Ferrari), Coca Cola (McLaren) Life Fitness (Williams), Manpower Group (Ferrari), Cash App (Red Bull),British American Tobacco (McLaren), Pure storage (Mercedes) MoneyGram (HAAS) Tommy Hilfiger (Mercedes) vb.<\/p>\n

Ge\u00e7mi\u015fte F1 ile ba\u011flant\u0131l\u0131 olan di\u011fer ABD \u015firketleri \u015funlard\u0131r: AT&T (Williams), Bridgestone (Ferrari, McLaren, Red Bull Racing, Williams), FedEx (Ferrari), UPS Direct (Williams).<\/p>\n

Amerika F1 sponsorlar\u0131 i\u00e7in neden bu kadar \u00f6nemli?<\/h2>\n

Amerika \u00e7ok b\u00fcy\u00fck bir t\u00fcketici pazar\u0131d\u0131r. International Business Guide’a g\u00f6re, Amerikan t\u00fcketici pazar\u0131 d\u00fcnya pazar\u0131n\u0131n y\u00fczde 29’unu olu\u015fturuyor. Bu, d\u00fcnya \u00e7ap\u0131nda hi\u00e7bir i\u015fletmenin g\u00f6rmezden gelemeyece\u011fi bir rakam.<\/p>\n

Formula 1 \u015eampiyonas\u0131’n\u0131n Amerika Birle\u015fik Devletleri’ne do\u011fru geni\u015flemesi, \u015fu anda 4 tekerlekli yar\u0131\u015flar\u0131n zirvesine sponsor olan markalar, \u00f6zellikle de ABD d\u0131\u015f\u0131ndaki markalar i\u00e7in hayati \u00f6nem ta\u015f\u0131yabilir.<\/h4>\n

K Way<\/strong> (G\u00fcney Afrika’dan bir Alpine F1 Tak\u0131m\u0131 sponsoru), Tag Heuer<\/strong> (Red Bull yar\u0131\u015f tak\u0131m\u0131na ortak olan \u0130svi\u00e7re saat \u00fcreticileri), Petronas<\/strong> (Mercedes AMG F1 Tak\u0131m\u0131n\u0131n isim sponsoru), Ray Ban<\/strong> (g\u00fcne\u015f g\u00f6zl\u00fckleri, Scuderia Ferrari) Palm Angels<\/strong> (Haas) ve di\u011fer bir\u00e7ok ortak gibi markalar Amerika Birle\u015fik Devletleri’nde b\u00fcy\u00fck bir pazara sahiptir.<\/p>\n

F1 Amerika’da daha pop\u00fcler hale geldik\u00e7e, bu \u015firketler de sporla birlikte b\u00fcy\u00fcyecektir.<\/p>\n

CrowdStrike<\/strong> bunun en iyi \u00f6rneklerinden biri. Siber g\u00fcvenlik \u015firketi 2019’da Red Bull Racing ile olan ortakl\u0131\u011f\u0131n\u0131 Max Verstappen’in arabas\u0131n\u0131n yan\u0131 s\u0131ra tak\u0131m\u0131n tulumlar\u0131 ve pit ekipmanlar\u0131 \u00fczerinde markala\u015fmay\u0131 da i\u00e7erecek \u015fekilde geni\u015fletti\u011fini duyurdu. \u015eirket ayr\u0131ca F1 takvimindeki tek Kuzey Amerika pisti olan Circuit of The Americas’ta da yer al\u0131yor.<\/p>\n

Di\u011fer \u015firketler de bunu takip ediyor. F1’in lastik tedarik\u00e7isi Pirelli<\/strong>, ge\u00e7ti\u011fimiz g\u00fcnlerde 2022’deki Miami Grand Prix<\/strong>‘sinin isim sponsorlu\u011funu \u00fcstlendi\u011fini duyurdu.<\/p>\n

Amerika’n\u0131n Formula 1 sponsorlar\u0131 i\u00e7in giderek daha \u00f6nemli bir pazar haline geldi\u011fi a\u00e7\u0131k. Amerika’da sporun pop\u00fclaritesinin artmas\u0131yla birlikte, \u00f6n\u00fcm\u00fczdeki y\u0131llarda daha da fazla b\u00fcy\u00fck markan\u0131n bu spora dahil olmas\u0131n\u0131 bekleyebiliriz.<\/p>\n

F1’e nas\u0131l sponsor olunur?<\/h2>\n

RTR Sports marketing<\/a><\/strong>, 1995’teki ilk g\u00fcnlerinden bu yana Formula 1’i kullanmak isteyen marka ve \u015firketlere dan\u0131\u015fmanl\u0131k hizmeti vermektedir (ve MotoGP<\/strong><\/a>, D\u00fcnya Superbike<\/a><\/strong> ve Formula E sponsorlu\u011fu<\/strong><\/a>) stratejik bir ortakl\u0131k ile m\u00fc\u015fterileri ve m\u00fc\u015fterileri ile daha iyi etkile\u015fim kurmak i\u00e7in.<\/p>\n

Grid ve ana akt\u00f6rler hakk\u0131ndaki kapsaml\u0131 bilgimizle size do\u011fru zamanda do\u011fru \u00e7\u00f6z\u00fcm\u00fc sunabiliriz. Ba\u011f\u0131ms\u0131z bir spor pazarlama ajans\u0131 olarak Aston Martin<\/strong> ‘den Alpine<\/strong>‘e, Ferrari<\/strong> ‘den Alpha Tauri<\/strong> ‘ye ve aradaki her \u015feye kadar t\u00fcm tak\u0131mlarla s\u00fcregelen ili\u015fkilerimiz var ve markan\u0131z ve hedefleriniz i\u00e7in en uygun paketi olu\u015fturabiliriz.<\/p>\n

RTR ile ileti\u015fime ge\u00e7ti\u011finizde, \u00f6ncelikle markan\u0131z\u0131, ne yapt\u0131\u011f\u0131n\u0131z\u0131 ve hedeflerinizi \u00f6\u011freniriz. Ard\u0131ndan stratejik bir yakla\u015f\u0131m geli\u015ftirir ve de\u011ferlendirmeniz i\u00e7in \u00e7e\u015fitli se\u00e7enekler i\u00e7eren bir teklif haz\u0131rlar\u0131z.<\/p>\n

Yaln\u0131zca destekleyece\u011finiz do\u011fru ekibi veya s\u00fcr\u00fcc\u00fcy\u00fc bulman\u0131z\u0131 de\u011fil, ayn\u0131 zamanda yat\u0131r\u0131m\u0131n\u0131z\u0131n<\/p>\n

RTR Sports Marketing<\/strong> ile bug\u00fcn e-posta yoluyla ileti\u015fime ge\u00e7in info@rtrsports.com<\/strong><\/a> veya taraf\u0131ndan buraya t\u0131klayarak<\/strong><\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Yeni d\u00f6nem Formula 1 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde Amerika Birle\u015fik Devletleri‘ne y\u00f6neliktir. Serinin sahibi Liberty Media’dan Miami ve Las Vegas ‘\u0131 da listeye ekleyen yepyeni bir takvime kadar, F1’in gelece\u011fe giden yolu Amerika’n\u0131n genel olarak sporu ve \u00f6zellikle de spor pazarlamas\u0131n\u0131 nas\u0131l g\u00f6rd\u00fc\u011f\u00fcyle \u00e7ok ilgili. Daha rekabet\u00e7i, daha e\u011flenceli, daha g\u00f6steri\u015fli ve hepsinden \u00f6nemlisi daha sponsorluk odakl\u0131. […]<\/p>\n","protected":false},"author":2,"featured_media":192877,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20202,20200,20199],"tags":[],"class_list":["post-242147","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula1-tr","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"\nABD'de F1 sponsorlu\u011fu: Amerika'y\u0131 kas\u0131p kavuruyor<\/title>\n<meta name=\"description\" content=\"Formula 1'in yeni d\u00f6nemi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde Amerika Birle\u015fik Devletleri'ne y\u00f6nelik. \u015eimdilik her \u015fey son derece iyi gidiyor.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/formula-1-sponsorship-deals-usa\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABD'de Formula 1 sponsorluk anla\u015fmalar\u0131: Motor sporlar\u0131n\u0131n zirvesi Amerika'y\u0131 nas\u0131l kas\u0131p kavuruyor?\" \/>\n<meta property=\"og:description\" content=\"Formula 1'in yeni d\u00f6nemi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde Amerika Birle\u015fik Devletleri'ne y\u00f6nelik. \u015eimdilik her \u015fey son derece iyi gidiyor.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/formula-1-sponsorship-deals-usa\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/formula_1_sponsorship_2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 dakika\" \/>\n<script type=\"application\/ld+json\" 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