{"id":242150,"date":"2022-04-15T09:00:53","date_gmt":"2022-04-15T07:00:53","guid":{"rendered":"https:\/\/rtrsports.com\/kri%cc%87pto-sponsorluklar\/"},"modified":"2026-09-25T17:46:15","modified_gmt":"2026-09-25T15:46:15","slug":"kri%cc%87pto-sponsorluklar","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blogs\/crypto-sponsorluklar\/","title":{"rendered":"Sporda kripto sponsorluklar\u0131: patlamadan FTX&#8217;in \u00e7\u00f6k\u00fc\u015f\u00fcne, 2026&#8217;da kimler kald\u0131"},"content":{"rendered":"<p><strong>On y\u0131l\u0131 biraz a\u015fk\u0131n bir s\u00fcrede kripto paralar, internette toplanan ba\u011f\u0131\u015flarla \u00f6denen bir NASCAR arac\u0131n\u0131n boyamas\u0131ndan Formula 1, NBA ve \u015eampiyonlar Ligi ile y\u00fcz milyonlarca dolarl\u0131k s\u00f6zle\u015fmelere uzand\u0131. Ard\u0131ndan FTX \u00e7\u00f6kt\u00fc ve bu logolar\u0131n \u00e7o\u011fu birka\u00e7 ay i\u00e7inde ortadan kayboldu. 2026&#8217;da sporda kripto sponsorluklar\u0131 h\u00e2l\u00e2 var, ancak art\u0131k ba\u015fka bir \u015fey: daha az say\u0131da, daha s\u0131k\u0131 d\u00fczenlenmi\u015f ve \u00e7ok daha se\u00e7ici. \u0130\u015fte nas\u0131l geli\u015fti ve sponsorlukla u\u011fra\u015fan herkese ne \u00f6\u011fretiyor.<\/strong><\/p>\n<p><em>Eyl\u00fcl 2026&#8217;da g\u00fcncellendi.<\/em><\/p>\n<p>K\u0131saca: 2014&#8217;teki ilk denemelerin ard\u0131ndan kripto \u015firketleri 2021 ile 2022 aras\u0131nda spora ak\u0131n etti ve yeni anla\u015fmalar y\u0131lda 600 milyon dolar\u0131 a\u015ft\u0131. FTX&#8217;in 11 Kas\u0131m 2022&#8217;deki iflas\u0131 pek \u00e7ok s\u00f6zle\u015fmeyi bozdu ve sekt\u00f6r\u00fc de\u011fi\u015ftirdi. Bug\u00fcn ayakta kalanlar \u00e7o\u011funlukla itibar in\u015fa etmek i\u00e7in yat\u0131r\u0131m yapan markalar: 2030&#8217;a kadar Formula 1 orta\u011f\u0131 olan Crypto.com, Williams ile Kraken ve Aston Martin ile Coinbase gibi. SportQuake&#8217;e g\u00f6re bu pazar 2024\/25 sezonunda 565 milyon dolar de\u011ferindeydi; zirvenin alt\u0131nda ama yeniden b\u00fcy\u00fcyor.<\/p>\n<h2>Ba\u015flang\u0131\u00e7: bir internet ba\u011f\u0131\u015f kampanyas\u0131 ve bir \u00fcniversite bowl ma\u00e7\u0131<\/h2>\n<p>Amerikan sporunda haber olan ilk kripto sponsorlu\u011fu May\u0131s 2014&#8217;e dayan\u0131yor: Dogecoin toplulu\u011fu yakla\u015f\u0131k 55.000 dolar toplayarak Shiba Inu k\u00f6pe\u011fini NASCAR&#8217;\u0131n Talladega yar\u0131\u015f\u0131nda Josh Wise&#8217;\u0131n 98 numaral\u0131 Ford&#8217;una ta\u015f\u0131d\u0131. Wise yar\u0131\u015f\u0131 yirminci bitirdi, ancak g\u00f6r\u00fcnt\u00fc d\u00fcnyay\u0131 dola\u015ft\u0131. Birka\u00e7 ay sonra BitPay, ilk kez 26 Aral\u0131k 2014&#8217;te oynanan bir \u00fcniversite Amerikan futbolu ma\u00e7\u0131 olan Bitcoin St. Petersburg Bowl&#8217;a ad\u0131n\u0131 vermek i\u00e7in ESPN Events ile \u00fc\u00e7 y\u0131ll\u0131k bir anla\u015fma imzalad\u0131.<\/p>\n<p>Futbolda bir kripto parayla anla\u015fan ilk b\u00fcy\u00fck kul\u00fcp, Ocak 2018&#8217;de CashBet Coin ile Arsenal oldu. Bir bu\u00e7uk y\u0131l sonra, 28 Kas\u0131m 2019&#8217;da Juventus, Socios ile ilk taraftar token&#8217;\u0131 olan $JUV&#8217;u piyasaya s\u00fcrd\u00fc ve onlarca kul\u00fcb\u00fcn kat\u0131laca\u011f\u0131 bir ak\u0131m\u0131 ba\u015flatt\u0131.<\/p>\n<h2>2021 ve 2022 patlamas\u0131<\/h2>\n<p>As\u0131l s\u0131\u00e7rama pandemiyle ve kripto para fiyatlar\u0131ndaki y\u00fckseli\u015fle geldi. GlobalData&#8217;ya g\u00f6re sporda kripto sponsorluklar\u0131n\u0131n y\u0131ll\u0131k de\u011feri 2020&#8217;deki 16,9 milyon dolardan 2021&#8217;de 607,3 milyon dolara \u00e7\u0131kt\u0131 ve anla\u015fma say\u0131s\u0131 y\u00fczde 488 artt\u0131. NBA&#8217;de ise IEG&#8217;ye g\u00f6re kripto markalar\u0131 2021\/22 sezonunda 130 milyon dolar\u0131n \u00fczerinde harcama yapt\u0131; bir \u00f6nceki sezon bu rakam 2 milyon dolar\u0131n alt\u0131ndayd\u0131.<\/p>\n<p>O y\u0131llara ait baz\u0131 anla\u015fmalar:<\/p>\n<ul>\n<li><strong>FTX ve Miami<\/strong>: Mart 2021&#8217;de borsa, Miami Heat&#8217;in arenas\u0131n\u0131n isim hakk\u0131n\u0131 19 y\u0131ll\u0131\u011f\u0131na 135 milyon dolara sat\u0131n ald\u0131; bu, b\u00fcy\u00fck bir Amerikan tesisinde bir kripto \u015firketi i\u00e7in bir ilkti;<\/li>\n<li><strong>Crypto.com ve Formula 1<\/strong>: Haziran 2021&#8217;de \u015fampiyonan\u0131n ilk k\u00fcresel kripto orta\u011f\u0131 oldu ve 100 milyon dolar\u0131 a\u015fan be\u015f y\u0131ll\u0131k bir anla\u015fma imzalad\u0131;<\/li>\n<li><strong>Crypto.com ve UFC<\/strong>: bas\u0131nda yer alan bilgilere g\u00f6re on y\u0131l i\u00e7in 175 milyon dolar;<\/li>\n<li><strong>Crypto.com Arena<\/strong>: 25 Aral\u0131k 2021&#8217;den bu yana Los Angeles&#8217;taki Staples Center, 20 y\u0131ll\u0131k ve 700 milyon dolarl\u0131k bir s\u00f6zle\u015fmeyle Crypto.com ad\u0131n\u0131 ta\u015f\u0131yor;<\/li>\n<li><strong>FTX ve Mercedes<\/strong>: Eyl\u00fcl 2021&#8217;de ba\u015flayan bir ortakl\u0131k;<\/li>\n<li><strong>Tezos<\/strong>: 2021&#8217;den itibaren Red Bull Racing&#8217;in blockchain orta\u011f\u0131 ve y\u0131lda 20 milyon sterlinin \u00fczerinde bir bedelle Manchester United&#8217;\u0131n antrenman formalar\u0131n\u0131n sponsoru;<\/li>\n<li><strong>Bybit ve Red Bull<\/strong>: \u015eubat 2022&#8217;de imzalanan \u00fc\u00e7 y\u0131ll\u0131k 150 milyon dolarl\u0131k anla\u015fma, o g\u00fcne kadar sporda g\u00f6r\u00fclen en b\u00fcy\u00fck y\u0131ll\u0131k kripto anla\u015fmas\u0131yd\u0131;<\/li>\n<li><strong>OKX ve McLaren<\/strong>: 2022 Miami Grand Prix&#8217;sinden itibaren primary partner;<\/li>\n<li><strong>Binance ve Cristiano Ronaldo<\/strong>: NFT koleksiyonlar\u0131 i\u00e7in \u00e7ok y\u0131ll\u0131 bir ortakl\u0131k; ilk seri Kas\u0131m 2022&#8217;de \u00e7\u0131kt\u0131.<\/li>\n<\/ul>\n<p>Pek \u00e7ok tak\u0131m i\u00e7in bu kolay ve h\u0131zl\u0131 parayd\u0131. Biz de dahil pek \u00e7ok g\u00f6zlemci i\u00e7inse her \u015feyden \u00f6nce bir balonun i\u015faretiydi: \u00e7ok gen\u00e7, fiziksel varl\u0131\u011f\u0131 olmayan, devasa b\u00fct\u00e7elere sahip ve stratejisini bir g\u00fcnde de\u011fi\u015ftirebilen \u015firketler.<\/p>\n<h2>\u00c7\u00f6k\u00fc\u015f: FTX ve domino etkisi<\/h2>\n<p>\u0130lk \u00e7atlaklar FTX&#8217;ten \u00f6nce ortaya \u00e7\u0131kt\u0131. 1 Eyl\u00fcl 2022&#8217;de Crypto.com, Birle\u015fik Krall\u0131k, Fransa ve \u0130talya&#8217;daki lisans sorunlar\u0131 nedeniyle \u015eampiyonlar Ligi ile yapt\u0131\u011f\u0131 be\u015f y\u0131ll\u0131k, 495 milyon dolarl\u0131k anla\u015fmadan \u00e7ekildi. Ard\u0131ndan, 11 Kas\u0131m 2022&#8217;de FTX, ABD&#8217;de Chapter 11 kapsam\u0131nda iflas korumas\u0131 i\u00e7in ba\u015fvurdu ve 10 ile 50 milyar dolar aras\u0131nda bor\u00e7 bildirdi.<\/p>\n<p>Spor \u00fczerindeki etkiler an\u0131nda g\u00f6r\u00fcld\u00fc:<\/p>\n<ul>\n<li>Mercedes ayn\u0131 g\u00fcn FTX ile ortakl\u0131\u011f\u0131n\u0131 ask\u0131ya ald\u0131 ve Brezilya Grand Prix&#8217;si i\u00e7in logolar\u0131 ara\u00e7lardan kald\u0131rd\u0131;<\/li>\n<li>Miami&#8217;de bir federal iflas mahkemesi arenan\u0131n isim s\u00f6zle\u015fmesini iptal etti; arena bir s\u00fcre Miami-Dade Arena ad\u0131n\u0131 ta\u015f\u0131d\u0131ktan sonra Kaseya Center oldu;<\/li>\n<li>Aral\u0131k 2022&#8217;de Tezos, anla\u015fman\u0131n art\u0131k stratejisiyle uyumlu olmad\u0131\u011f\u0131n\u0131 a\u00e7\u0131klayarak Red Bull&#8217;dan ayr\u0131ld\u0131;<\/li>\n<li>12 Ocak 2023&#8217;te Ferrari, bir y\u0131l kadar \u00f6nce duyurulan Velas anla\u015fmas\u0131n\u0131 erken sonland\u0131rd\u0131;<\/li>\n<li>Kas\u0131m 2023&#8217;te Cristiano Ronaldo, Binance NFT&#8217;lerinin tan\u0131t\u0131m\u0131 nedeniyle Florida&#8217;da a\u00e7\u0131lan 1 milyar dolarl\u0131k bir toplu davada yer ald\u0131.<\/li>\n<\/ul>\n<p>Bunu <a href=\"https:\/\/rtrsports.com\/tr\/blog\/the-sports-marketing-in-2022-between-protocols-and-transitions\/\">2022&#8217;de spor pazarlamas\u0131<\/a> \u00fczerine yazd\u0131\u011f\u0131m\u0131z makalenin de\u011ferlendirmesinde de ele alm\u0131\u015ft\u0131k; duman\u0131n arkas\u0131nda pek bir \u015fey olmad\u0131\u011f\u0131 y\u00f6n\u00fcndeki endi\u015fe hakl\u0131 \u00e7\u0131kt\u0131.<\/p>\n<h2>2023&#8217;ten bug\u00fcne: kimler kald\u0131, kimler geldi<\/h2>\n<p>Sekt\u00f6r yok olmad\u0131, d\u00f6n\u00fc\u015ft\u00fc. Baz\u0131 markalar varl\u0131\u011f\u0131n\u0131 korudu ya da g\u00fc\u00e7lendirdi, baz\u0131lar\u0131 ise \u00e7\u00f6k\u00fc\u015f\u00fcn ard\u0131ndan daha temkinli s\u00f6zle\u015fmelerle geldi:<\/p>\n<ul>\n<li><strong>Crypto.com<\/strong>, A\u011fustos 2024&#8217;te turnuvan\u0131n ilk m\u00fcnhas\u0131r kripto orta\u011f\u0131 olarak \u015eampiyonlar Ligi&#8217;ne d\u00f6nd\u00fc ve Aral\u0131k 2024&#8217;te Miami Grand Prix&#8217;sinin isim sponsorlu\u011fu dahil olmak \u00fczere Formula 1 ile anla\u015fmas\u0131n\u0131 2030&#8217;a kadar uzatt\u0131;<\/li>\n<li><strong>Kraken<\/strong>, 2023&#8217;ten beri Williams&#8217;\u0131n kripto orta\u011f\u0131 ve Ocak 2026&#8217;da uzun vadeli olarak yeniledi; logosu FW48&#8217;in \u00f6n kanad\u0131nda;<\/li>\n<li><strong>Coinbase<\/strong>, \u015eubat 2025&#8217;ten bu yana Aston Martin&#8217;in orta\u011f\u0131; s\u00f6zle\u015fme tamamen USDC ile \u00f6deniyor ve bu, bir Formula 1 tak\u0131m\u0131n\u0131n stablecoin ile \u00f6deme ald\u0131\u011f\u0131n\u0131 ilk kez duyurmas\u0131;<\/li>\n<li><strong>Red Bull<\/strong>, 2024 sonunda Bybit ile yollar\u0131n\u0131 ay\u0131rd\u0131 ve \u015eubat 2025&#8217;ten bu yana borsa orta\u011f\u0131 Gate.io;<\/li>\n<li><strong>OKX<\/strong>, 2026 sonunda sona erecek bir s\u00f6zle\u015fmeyle ve Monza ile Madrid i\u00e7in \u00f6zel bir boyamayla McLaren&#8217;da kal\u0131yor; ayr\u0131ca 2023&#8217;ten bu yana \u00fc\u00e7 y\u0131lda 70 milyon dolar\u0131n \u00fczerinde bir bedelle Manchester City&#8217;nin kol sponsoru;<\/li>\n<li><a href=\"https:\/\/rtrsports.com\/tr\/sponsorluklar-motogp\/\">MotoGP<\/a>&#8216;de Bitget, 2025&#8217;te d\u00f6rt Grand Prix&#8217;nin b\u00f6lgesel orta\u011f\u0131 oldu: \u0130talya, Almanya, Katalonya ve Endonezya;<\/li>\n<li>\u0130ngiliz futbolunda ise Tezos Haziran 2025&#8217;te Manchester United&#8217;dan ayr\u0131ld\u0131; yine de 2025\/26 sezonunda Premier League&#8217;in yirmi kul\u00fcb\u00fcnden on \u00fc\u00e7\u00fcn\u00fcn h\u00e2l\u00e2 bir kripto orta\u011f\u0131 var.<\/li>\n<\/ul>\n<p>Rakamlar k\u00fc\u00e7\u00fclm\u00fc\u015f ama canl\u0131 bir pazar\u0131 anlat\u0131yor. SportQuake&#8217;e g\u00f6re kripto \u015firketlerinin spor sponsorlu\u011fu harcamas\u0131 2024\/25 sezonunda 565 milyon dolar oldu; bu, bir \u00f6nceki y\u0131la g\u00f6re y\u00fczde 20 daha fazla, ancak 2022\/23&#8217;teki 685 milyon dolarl\u0131k zirvenin alt\u0131nda. <a href=\"https:\/\/rtrsports.com\/tr\/formul-1-sponsorluk\/\">Formula 1<\/a>, 174 milyon dolarla birinci platform, Crypto.com ise 213 milyon dolarla en b\u00fcy\u00fck yat\u0131r\u0131mc\u0131 oldu.<\/p>\n<h2>Kurallar de\u011fi\u015fti<\/h2>\n<p>2021&#8217;e g\u00f6re en b\u00fcy\u00fck fark d\u00fczenlemeler. Avrupa Birli\u011fi&#8217;nde MiCA t\u00fcz\u00fc\u011f\u00fc 29 Haziran 2023&#8217;te y\u00fcr\u00fcrl\u00fc\u011fe girdi: stablecoin kurallar\u0131 30 Haziran 2024&#8217;ten, geri kalan\u0131 30 Aral\u0131k 2024&#8217;ten itibaren uygulan\u0131yor; hizmet sa\u011flay\u0131c\u0131lar i\u00e7in ge\u00e7i\u015f d\u00f6nemi en ge\u00e7 1 Temmuz 2026&#8217;da sona eriyor. Birle\u015fik Krall\u0131k&#8217;ta 8 Ekim 2023&#8217;ten bu yana kripto tan\u0131t\u0131mlar\u0131, yabanc\u0131 \u015firketler dahil FCA kurallar\u0131na uymak zorunda; 3 Haziran 2026&#8217;da FCA, futbol kul\u00fcplerini yetkisiz finans \u015firketleriyle sponsorluk anla\u015fmalar\u0131na arac\u0131 olmamalar\u0131 konusunda uyard\u0131. Daha 2021&#8217;de \u0130ngiliz reklam otoritesi ASA, kripto yat\u0131r\u0131m\u0131n\u0131 \u00f6nemsizle\u015ftirdi\u011fi ve t\u00fcketicilerin deneyimsizli\u011finden yararland\u0131\u011f\u0131 gerek\u00e7esiyle Arsenal taraftar token&#8217;lar\u0131na ait bir reklam\u0131 kurallara ayk\u0131r\u0131 bulmu\u015ftu. ABD&#8217;de ise 18 Temmuz 2025&#8217;te stablecoin&#8217;lere ili\u015fkin ilk federal yasa olan GENIUS Act imzaland\u0131.<\/p>\n<p>Piyasa da oynak kalmaya devam etti: bitcoin Aral\u0131k 2024&#8217;te ilk kez 100.000 dolar\u0131 a\u015ft\u0131, 6 Ekim 2025&#8217;te 126.000 dolar\u0131n \u00fczerinde t\u00fcm zamanlar\u0131n zirvesini g\u00f6rd\u00fc ve 22 Eyl\u00fcl 2026&#8217;da 86.000 dolar civar\u0131ndayd\u0131.<\/p>\n<h2>Sponsorlukla u\u011fra\u015fanlara \u00f6\u011frettikleri<\/h2>\n<p>Kripto sponsorluklar\u0131n\u0131n hik\u00e2yesi, sekt\u00f6r\u00fcn \u00e7ok \u00f6tesinde i\u015fe yarayan bir vaka \u00e7al\u0131\u015fmas\u0131. Birka\u00e7 pratik ders:<\/p>\n<ul>\n<li><strong>Sponsor \u00fczerindeki durum tespiti, m\u00fclk \u00fczerindeki kadar \u00f6nemlidir.<\/strong> Az d\u00fczenlenmi\u015f bir sekt\u00f6rde \u00e7ok h\u0131zl\u0131 b\u00fcy\u00fcyen bir marka, tak\u0131m ve di\u011fer ortaklar i\u00e7in itibar riski ta\u015f\u0131r.<\/li>\n<li><strong>S\u00f6zle\u015fme beklenmeyeni \u00f6ng\u00f6rmelidir.<\/strong> Pe\u015fin \u00f6deme takvimleri, fesih maddeleri ve teminatlar, para kaybedenlerle kaybetmeyenler aras\u0131ndaki fark\u0131 yaratt\u0131. Bu konuyu <a href=\"https:\/\/rtrsports.com\/tr\/blog\/sponsorluklar-ve-koronavirus-spor-yatirimlari-uzerindeki-etkilerin-azaltilmasi\/\">spordaki yat\u0131r\u0131mlar\u0131 koruyan s\u00f6zle\u015fme maddeleri<\/a> hakk\u0131ndaki makalemizde de ele al\u0131yoruz.<\/li>\n<li><strong>Kurallar pazardan pazara de\u011fi\u015fir.<\/strong> K\u00fcresel bir sponsorluk, \u00f6zellikle finansal \u00fcr\u00fcnlerde, Avrupa&#8217;da, Birle\u015fik Krall\u0131k&#8217;ta ya da ABD&#8217;de nelerin iletilebilece\u011fini hesaba katmal\u0131d\u0131r.<\/li>\n<li><strong>Ayakta kalan, balona binen de\u011fil marka in\u015fa edendir.<\/strong> Kalan isimler, sporu anl\u0131k g\u00f6r\u00fcn\u00fcrl\u00fck i\u00e7in de\u011fil, uzun s\u00f6zle\u015fmeler ve tutarl\u0131 aktivasyonlarla tan\u0131nmak ve g\u00fcven kazanmak i\u00e7in kullananlard\u0131r.<\/li>\n<\/ul>\n<p>M\u00fclklerin g\u00f6z ard\u0131 edemeyece\u011fi etik bir boyut da var: 2026&#8217;da Frontiers in Psychiatry&#8217;de yay\u0131mlanan 30 \u00e7al\u0131\u015fmal\u0131k bir derleme, taraftar token&#8217;lar\u0131n\u0131n spek\u00fclatif ara\u00e7lar gibi davrand\u0131\u011f\u0131n\u0131 ve kripto ticareti ile sorunlu kumar aras\u0131nda g\u00fc\u00e7l\u00fc bir \u00f6rt\u00fc\u015fme bulundu\u011funu ortaya koydu. Bir tak\u0131m ya da \u015fampiyona i\u00e7in sponsor se\u00e7mek, taraftarlar\u0131na ne sunaca\u011f\u0131n\u0131 se\u00e7mek anlam\u0131na da gelir.<\/p>\n<p>Sponsor ya da m\u00fclk olarak bir sponsorlu\u011fu de\u011ferlendiriyorsan\u0131z, onu sa\u011flam temeller \u00fczerine kurman\u0131za yard\u0131mc\u0131 olabiliriz: <a href=\"https:\/\/rtrsports.com\/tr\/sponsorluk-iletisim-formu\/\">konu\u015fal\u0131m<\/a>.<\/p>\n<p><strong>Kaynaklar:<\/strong> <a href=\"https:\/\/www.thedrive.com\/news\/39188\/dogecoin-in-nascar-when-a-speedy-shiba-inu-stormed-talladega\" target=\"_blank\" rel=\"noopener\">The Drive, NASCAR&#8217;da Dogecoin<\/a>; <a href=\"https:\/\/www.cnn.com\/2014\/04\/24\/tech\/web\/nascar-dogecoin-talladega\" target=\"_blank\" rel=\"noopener\">CNN, Josh Wise i\u00e7in Dogecoin ba\u011f\u0131\u015f kampanyas\u0131<\/a>; <a href=\"https:\/\/www.socios.com\/five-years-of-fan-tokens\/\" target=\"_blank\" rel=\"noopener\">Socios, taraftar token&#8217;lar\u0131n\u0131n be\u015f y\u0131l\u0131<\/a>; <a href=\"https:\/\/www.coinworld.com\/news\/world-coins\/bitcoin-st-petersburg-bowl-ncaa-bowl-games-bowl-championship-series-espn-bitpay-sports-coin-world-virtual-currency.html\" target=\"_blank\" rel=\"noopener\">Coin World, Bitcoin St. Petersburg Bowl<\/a>; <a href=\"https:\/\/www.prnewswire.com\/news-releases\/arsenal-football-club-signs-world-first-cryptocurrency-partnership-with-cashbet-coin-670894013.html\" target=\"_blank\" rel=\"noopener\">PR Newswire, Arsenal ve CashBet Coin<\/a>; <a href=\"https:\/\/www.verdict.co.uk\/crypto-super-bowl\/\" target=\"_blank\" rel=\"noopener\">Verdict ve GlobalData, sporda kripto harcamalar\u0131<\/a>; <a href=\"https:\/\/www.sportspro.com\/news\/nba-teams-sponsorship-revenue-income-2021-22-cryptocurrency\/\" target=\"_blank\" rel=\"noopener\">SportsPro, NBA&#8217;de kripto sponsorluklar\u0131<\/a>; <a href=\"https:\/\/www.coindesk.com\/markets\/2021\/03\/24\/crypto-exchange-ftx-secures-naming-rights-for-miami-heat-arena-for-135m\" target=\"_blank\" rel=\"noopener\">CoinDesk, FTX ve Miami arenas\u0131<\/a>; <a href=\"https:\/\/decrypt.co\/74857\/crypto-com-inks-100-million-partnership-with-formula-1\" target=\"_blank\" rel=\"noopener\">Decrypt, Crypto.com ve Formula 1<\/a>; <a href=\"https:\/\/sports.yahoo.com\/ufc-inks-175-million-crypto-104559159.html\" target=\"_blank\" rel=\"noopener\">Yahoo Sports, Crypto.com ve UFC<\/a>; <a href=\"https:\/\/www.nba.com\/news\/staples-center-to-be-renamed-crypto-com-arena-beginning-december-25\" target=\"_blank\" rel=\"noopener\">NBA, Crypto.com Arena<\/a>; <a href=\"https:\/\/www.sportspro.com\/news\/sponsorship-marketing\/red-bull-f1-tezos-blockchain-sponsorship-deal\/\" target=\"_blank\" rel=\"noopener\">SportsPro, Tezos ve Red Bull<\/a>; <a href=\"https:\/\/www.mclaren.com\/racing\/partners\/okx\/mclaren-racing-announces-okx-a-primary-partner-mclaren-formula-1-team\/\" target=\"_blank\" rel=\"noopener\">McLaren, OKX primary partner<\/a>; <a href=\"https:\/\/www.coindesk.com\/business\/2022\/02\/16\/red-bulls-f1-team-signs-150m-sponsorship-deal-with-crypto-exchange-bybit\" target=\"_blank\" rel=\"noopener\">CoinDesk, Bybit ve Red Bull<\/a>; <a href=\"https:\/\/www.coindesk.com\/business\/2022\/09\/01\/cryptocom-pulls-plug-on-495m-champions-league-sponsorship-deal-report\" target=\"_blank\" rel=\"noopener\">CoinDesk, Crypto.com ve \u015eampiyonlar Ligi<\/a>; <a href=\"https:\/\/www.coindesk.com\/policy\/2022\/11\/11\/ftx-files-for-bankruptcy-protections-in-us\" target=\"_blank\" rel=\"noopener\">CoinDesk, FTX&#8217;in iflas\u0131<\/a>; <a href=\"https:\/\/www.racefans.net\/2022\/11\/11\/mercedes-to-remove-ftx-logos-after-suspending-sponsorship-deal\/\" target=\"_blank\" rel=\"noopener\">RaceFans, Mercedes FTX&#8217;i ask\u0131ya al\u0131yor<\/a>; <a href=\"https:\/\/www.cbsnews.com\/news\/miami-heat-kaseya-center-ftx\/\" target=\"_blank\" rel=\"noopener\">CBS News, FTX Arena&#8217;dan Kaseya Center&#8217;a<\/a>; <a href=\"https:\/\/www.espn.com\/f1\/story\/_\/id\/35431712\/ferrari-terminate-velas-formula-one-sponsorship-deal\" target=\"_blank\" rel=\"noopener\">ESPN, Ferrari Velas anla\u015fmas\u0131n\u0131 bitiriyor<\/a>; <a href=\"https:\/\/crypto.com\/en\/company-news\/cryptocom-and-uefa-announce-uefa-champions-league-partnership\" target=\"_blank\" rel=\"noopener\">Crypto.com, \u015eampiyonlar Ligi&#8217;ne d\u00f6n\u00fc\u015f<\/a>; <a href=\"https:\/\/crypto.com\/en\/company-news\/cryptocom-renews-partnership-with-formula-1-to-2030\" target=\"_blank\" rel=\"noopener\">Crypto.com, Formula 1 ile 2030&#8217;a kadar yenileme<\/a>; <a href=\"https:\/\/www.williamsf1.com\/articles\/c0faff28-7369-4d6d-9a02-c88d199a4646\/atlassian-williams-f1-team-kraken-renew-long-term-fan-first-partnership\" target=\"_blank\" rel=\"noopener\">Williams, Kraken ile yenileme<\/a>; <a href=\"https:\/\/www.astonmartinf1.com\/en-GB\/news\/announcement\/aston-martin-aramco-announces-partnership-with-coinbase\" target=\"_blank\" rel=\"noopener\">Aston Martin, Coinbase ortakl\u0131\u011f\u0131<\/a>; <a href=\"https:\/\/www.blackbookmotorsport.com\/news\/red-bull-f1-gate-io-crypto-partner-february-2025\/\" target=\"_blank\" rel=\"noopener\">BlackBook Motorsport, Gate.io ve Red Bull<\/a>; <a href=\"https:\/\/www.marketingbrew.com\/stories\/2025\/01\/27\/mclaren-okx-crypto-formula-1-sponsorship\" target=\"_blank\" rel=\"noopener\">Marketing Brew, OKX ve McLaren<\/a>; <a href=\"https:\/\/www.mclaren.com\/racing\/formula-1\/2026\/italian-grand-prix\/okx-livery\/\" target=\"_blank\" rel=\"noopener\">McLaren, 2026 OKX boyamas\u0131<\/a>; <a href=\"https:\/\/decrypt.co\/146878\/okx-expands-manchester-city-soccer-sponsorship-70-million-deal\" target=\"_blank\" rel=\"noopener\">Decrypt, OKX ve Manchester City<\/a>; <a href=\"https:\/\/www.motogp.com\/en\/news\/2025\/06\/21\/bitget-becomes-regional-partner-of-motogp-for-four-gps-in-2025\/752648\" target=\"_blank\" rel=\"noopener\">MotoGP, Bitget b\u00f6lgesel ortak<\/a>; <a href=\"https:\/\/www.thesponsor.com\/man-united-training-kit-sponsor-loss\/\" target=\"_blank\" rel=\"noopener\">The Sponsor, Tezos ve Manchester United<\/a>; <a href=\"https:\/\/protos.com\/chart-every-crypto-sponsor-in-this-years-premier-league\/\" target=\"_blank\" rel=\"noopener\">Protos, Premier League&#8217;in kripto sponsorlar\u0131<\/a>; <a href=\"https:\/\/www.sportspro.com\/news\/sports-sponsorship-spend-cryptocurrency-study-sportquake-okx-kraken-coinbase-may-2025\/\" target=\"_blank\" rel=\"noopener\">SportsPro ve SportQuake, 2024\/25 kripto harcamalar\u0131<\/a>; <a href=\"https:\/\/www.amf-france.org\/en\/news-publications\/depth\/mica\" target=\"_blank\" rel=\"noopener\">AMF, MiCA t\u00fcz\u00fc\u011f\u00fc<\/a>; <a href=\"https:\/\/www.fca.org.uk\/publications\/policy-statements\/ps23-6-financial-promotion-rules-cryptoassets\" target=\"_blank\" rel=\"noopener\">FCA, kripto tan\u0131t\u0131m kurallar\u0131<\/a>; <a href=\"https:\/\/www.fca.org.uk\/news\/press-releases\/football-clubs-warned-questionable-sponsorship-deals-unauthorised-firms\" target=\"_blank\" rel=\"noopener\">FCA, futbol kul\u00fcplerine uyar\u0131<\/a>; <a href=\"https:\/\/www.asa.org.uk\/rulings\/arsenal-football-club-plc-a21-1121873-arsenal-football-club-plc-1.html\" target=\"_blank\" rel=\"noopener\">ASA, Arsenal karar\u0131<\/a>; <a href=\"https:\/\/www.coindesk.com\/policy\/2025\/07\/18\/trump-signs-genius-act-into-law-the-full-transcript\" target=\"_blank\" rel=\"noopener\">CoinDesk, GENIUS Act<\/a>; <a href=\"https:\/\/www.nbcnews.com\/business\/markets\/bitcoin-100000-rcna181008\" target=\"_blank\" rel=\"noopener\">NBC News, bitcoin 100.000 dolar\u0131 a\u015ft\u0131<\/a>; <a href=\"https:\/\/fortune.com\/article\/price-of-bitcoin-09-22-2026\/\" target=\"_blank\" rel=\"noopener\">Fortune, Eyl\u00fcl 2026&#8217;da bitcoin fiyat\u0131<\/a>; <a href=\"https:\/\/www.nbcnews.com\/news\/us-news\/cristiano-ronaldo-sued-1-billion-promoting-nfts-crypto-exchange-binanc-rcna127451\" target=\"_blank\" rel=\"noopener\">NBC News, Ronaldo&#8217;ya a\u00e7\u0131lan dava<\/a>; <a href=\"https:\/\/www.frontiersin.org\/journals\/psychiatry\/articles\/10.3389\/fpsyt.2025.1745490\/full\" target=\"_blank\" rel=\"noopener\">Frontiers in Psychiatry, taraftar token&#8217;lar\u0131 ve sorunlu kumar<\/a>.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Sporda kripto sponsorluklar\u0131 hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Sporda kripto sponsorluklar\u0131 ne zaman ba\u015flad\u0131?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u0130lk \u00f6rnekler 2014&#8217;e dayan\u0131yor: May\u0131s ay\u0131nda Dogecoin toplulu\u011fu NASCAR&#8217;da Josh Wise&#8217;\u0131n Ford&#8217;unun boyamas\u0131n\u0131 finanse etti, Aral\u0131k ay\u0131nda ise BitPay sponsorlu\u011funda ilk Bitcoin St. Petersburg Bowl oynand\u0131. Futbolda Arsenal 2018&#8217;de CashBet Coin ile anla\u015ft\u0131.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kripto \u015firketleri spora ne kadar harcad\u0131?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>GlobalData&#8217;ya g\u00f6re yeni anla\u015fmalar\u0131n y\u0131ll\u0131k de\u011feri 2020&#8217;deki 16,9 milyon dolardan 2021&#8217;de 607,3 milyon dolara \u00e7\u0131kt\u0131. SportQuake&#8217;e g\u00f6re harcama 2024\/25 sezonunda 565 milyon dolar oldu; bu, 2022\/23&#8217;teki 685 milyon dolarl\u0131k zirvenin alt\u0131nda.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>FTX&#039;in iflas\u0131ndan sonra ne oldu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>FTX 11 Kas\u0131m 2022&#8217;de Chapter 11 ba\u015fvurusu yapt\u0131. Mercedes ayn\u0131 g\u00fcn ortakl\u0131\u011f\u0131 ask\u0131ya ald\u0131, Miami arenas\u0131n\u0131n s\u00f6zle\u015fmesi iptal edildi, Tezos Red Bull&#8217;dan ayr\u0131ld\u0131 ve Ferrari Ocak 2023&#8217;te Velas anla\u015fmas\u0131n\u0131 erken sonland\u0131rd\u0131.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Formula 1&#039;de h\u00e2l\u00e2 kripto sponsorlar\u0131 var m\u0131?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Evet. Crypto.com 2030&#8217;a kadar Formula 1&#8217;in k\u00fcresel orta\u011f\u0131; Kraken Williams&#8217;\u0131n, Coinbase Aston Martin&#8217;in, Gate.io Red Bull&#8217;un ve OKX de 2026 sonunda sona erecek bir s\u00f6zle\u015fmeyle McLaren&#8217;\u0131n sponsoru.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir \u015firket, kripto markas\u0131yla sponsorluk \u00f6ncesinde neleri de\u011ferlendirmeli?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Sponsorun her pazardaki mali g\u00fcc\u00fcn\u00fc ve lisanslar\u0131n\u0131, Avrupa, Birle\u015fik Krall\u0131k ve ABD&#8217;deki finansal \u00fcr\u00fcn tan\u0131t\u0131m kurallar\u0131n\u0131, \u00f6deme takvimlerini ve fesih maddelerini, ayr\u0131ca m\u00fclk ve taraftarlar\u0131 i\u00e7in itibar riskini.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>On y\u0131l\u0131 biraz a\u015fk\u0131n bir s\u00fcrede kripto paralar, internette toplanan ba\u011f\u0131\u015flarla \u00f6denen bir NASCAR arac\u0131n\u0131n boyamas\u0131ndan Formula 1, NBA ve \u015eampiyonlar Ligi ile y\u00fcz milyonlarca dolarl\u0131k s\u00f6zle\u015fmelere uzand\u0131. Ard\u0131ndan FTX \u00e7\u00f6kt\u00fc ve bu logolar\u0131n \u00e7o\u011fu birka\u00e7 ay i\u00e7inde ortadan kayboldu. 2026&#8217;da sporda kripto sponsorluklar\u0131 h\u00e2l\u00e2 var, ancak art\u0131k ba\u015fka bir \u015fey: daha az say\u0131da, daha [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":178658,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200,20199],"tags":[],"class_list":["post-242150","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.5) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sporda kripto sponsorluklar\u0131: 2014&#039;ten 2026&#039;ya<\/title>\n<meta name=\"description\" content=\"NASCAR&#039;daki Dogecoin&#039;den Formula 1&#039;deki Crypto.com&#039;a, FTX&#039;in \u00e7\u00f6k\u00fc\u015f\u00fcnden yeni kurallara: sporda kripto sponsorluklar\u0131 nas\u0131l de\u011fi\u015fti.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blogs\/crypto-sponsorluklar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sporda kripto sponsorluklar\u0131: patlamadan FTX&#039;in \u00e7\u00f6k\u00fc\u015f\u00fcne, 2026&#039;da kimler kald\u0131\" \/>\n<meta property=\"og:description\" content=\"NASCAR&#039;daki Dogecoin&#039;den Formula 1&#039;deki Crypto.com&#039;a, FTX&#039;in \u00e7\u00f6k\u00fc\u015f\u00fcnden yeni kurallara: sporda kripto sponsorluklar\u0131 nas\u0131l de\u011fi\u015fti.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blogs\/crypto-sponsorluklar\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/bitcoin-2007769_1280.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"898\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blogs\\\/crypto-sponsorluklar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blogs\\\/crypto-sponsorluklar\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Sporda kripto sponsorluklar\u0131: patlamadan FTX&#8217;in \u00e7\u00f6k\u00fc\u015f\u00fcne, 2026&#8217;da kimler 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