{"id":242152,"date":"2023-12-28T16:28:39","date_gmt":"2023-12-28T15:28:39","guid":{"rendered":"https:\/\/rtrsports.com\/bir-etkinlik-pazarlama-sirketi-ne-ve-neler-yapar-ve-ne-hizmetler-sunar\/"},"modified":"2025-07-25T22:18:41","modified_gmt":"2025-07-25T20:18:41","slug":"bir-etkinlik-pazarlama-sirketi-ne-ve-neler-yapar-ve-ne-hizmetler-sunar","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/","title":{"rendered":"Bir etkinlik pazarlama \u015firketi nedir, ne yapar ve hangi hizmetleri sunar?"},"content":{"rendered":"

Etkinlik<\/strong> d\u00fcnyas\u0131 teklifler ve f\u0131rsatlar a\u00e7\u0131s\u0131ndan \u00e7ok geni\u015f ve zengindir ve etkinlik pazarlama<\/strong> ajanslar\u0131 i\u00e7in pazar da ayn\u0131 derecede geni\u015f ve \u00e7e\u015fitlidir. Ancak k\u00fc\u00e7\u00fck bir ad\u0131m geri atal\u0131m ve etkinliklerin pazarlama stratejilerine tam olarak nas\u0131l ve neden uydu\u011funu anlayal\u0131m.<\/p>\n

Kula\u011fa garip ve neredeyse imkans\u0131z gelebilir, ancak bug\u00fcn bile, internette mevcut olan t\u00fcm bilgi y\u0131\u011f\u0131n\u0131na ra\u011fmen, pazarlama, reklam ve etkinlikler s\u00f6z konusu oldu\u011funda \u00e7ok fazla kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 var; spor pazar<\/strong>lamas\u0131n\u0131 bir kenara b\u0131rak\u0131n.<\/p>\n

Ama her seferinde bir ad\u0131m atal\u0131m.<\/p>\n

Pazarlama de\u011fi\u015fir ve zamana uyum sa\u011flar, ancak pazarlama odakl\u0131 \u015firketler s\u00f6z konusu oldu\u011funda her zaman ayn\u0131 ilkelerden yola \u00e7\u0131kar\u0131z.<\/h3>\n

Genellikle bana etkinlik pazarlamas\u0131 ve spor pazarlamas\u0131n\u0131n tam olarak ne oldu\u011fu ve pazarlama odakl\u0131 bir \u015firketin ne oldu\u011fu soruldu\u011funda, Philip Kotler veya Seth Godin gibi tarihi pazarlama gurular\u0131n\u0131n klasik tan\u0131mlar\u0131yla cevap veriyorum, ancak bug\u00fcn modern zamanlara daha uygun, daha basit ve daha pratik bir tan\u0131mla ba\u015flamak istiyorum. S\u0131k s\u0131k kitap\u00e7\u0131lara gidip pazarlama ve ileti\u015fimle ilgili kitaplara g\u00f6z at\u0131yorum, bu konunun y\u0131llar i\u00e7inde nas\u0131l ele al\u0131nd\u0131\u011f\u0131n\u0131 ve b\u00f6ylece sadece alan\u0131n uzmanlar\u0131na de\u011fil, genel halka da nas\u0131l \u00f6nerildi\u011fini g\u00f6rmek ho\u015fuma gidiyor.<\/p>\n

Buldu\u011fum bu tan\u0131m, belki de daha \u00e7ok bir a\u00e7\u0131klama asl\u0131nda, \u00e7ok komik, basit bir pazarlama kitab\u0131ndan ald\u0131m ve bir\u00e7ok ilgin\u00e7 i\u00e7g\u00f6r\u00fc ve s\u00f6z i\u00e7eriyor:<\/p>\n

“Pazarlama, i\u015f unvan\u0131n\u0131zda pazarlama kelimesi ge\u00e7mese bile, bug\u00fcn i\u015f d\u00fcnyas\u0131nda yapabilece\u011finiz en \u00f6nemli \u015feydir. <\/em>Pazarlama, \u00e7e\u015fitli bi\u00e7imleriyle, m\u00fc\u015fterileri \u00e7ekmeye, \u00fcr\u00fcn\u00fcn\u00fcz\u00fc\/hizmetinizi sat\u0131n almalar\u0131n\u0131 sa\u011flamaya ve sat\u0131n ald\u0131klar\u0131ndan daha fazlas\u0131 i\u00e7in geri gelecek kadar memnun olmalar\u0131n\u0131 sa\u011flamaya odaklan\u0131r<\/em>. “*<\/p>\n

\u00c7ok basit diyeceksiniz ama asl\u0131nda bu b\u00f6yledir ve herkes i\u00e7in ge\u00e7erlidir. T\u00fcm \u015firketlerin temel hedefi, m\u00fc\u015fterileri\/t\u00fcketicileri \u00e7ekmek ve onlar\u0131n tekrar gelip kendilerine sunulan \u00fcr\u00fcnleri sat\u0131n almalar\u0131n\u0131 sa\u011flamakt\u0131r. \u0130ster e\u011fitmen ister finansal hizmetler, ister bilgisayar ister k\u0131r\u0131\u015f\u0131kl\u0131k kar\u015f\u0131t\u0131 kremler, ister multivitamin ister araba sats\u0131n, her \u015firketin her zaman tek bir hedefi vard\u0131r: m\u00fc\u015fterileri \u00e7ekmek ve onlar\u0131 m\u00fcmk\u00fcn oldu\u011funca uzun s\u00fcre elde tutmak. Bunu yapmak i\u00e7in hangi stratejinin kullan\u0131laca\u011f\u0131 ve hangi ara\u00e7lar\u0131n tercih edilece\u011fi \u015firketten \u015firkete, markadan markaya de\u011fi\u015fir.<\/p>\n

\u0130\u015fte bu noktada, hedef kitlenin \u00fcr\u00fcn\u00fc tan\u0131mas\u0131, sat\u0131n almas\u0131 ve muhtemelen zaman i\u00e7inde m\u00fcmk\u00fcn oldu\u011funca s\u0131k tekrar sat\u0131n almas\u0131 i\u00e7in pazarlaman\u0131n bir \u00fcr\u00fcn\u00fc tan\u0131tmak ya da anlatmak i\u00e7in sundu\u011fu t\u00fcm ara\u00e7lar devreye giriyor.<\/p>\n

Neden bir<\/strong> etkinlik pazarlama ajans\u0131na dan\u0131\u015fmal\u0131s\u0131n\u0131z? Bir reklam ajans\u0131 yeterli de\u011fil mi?<\/h3>\n

Bir markan\u0131n, \u00fcr\u00fcn\u00fcn veya hizmetin tan\u0131t\u0131m\u0131 s\u00f6z konusu oldu\u011funda, \u015firketler pazarlama karmas\u0131n\u0131n bir par\u00e7as\u0131 olarak \u00fcnl\u00fc Promosyon \u015femsiyesi alt\u0131na giren \u00e7e\u015fitli ara\u00e7lar\u0131 kullanabilirler.<\/p>\n

Philip Kotler’in tan\u0131m\u0131n\u0131 ele al\u0131rsak, ‘Tutundurma, bir \u015firketin \u00fcr\u00fcnlerini hedef pazar\u0131na iletmek ve tan\u0131tmak i\u00e7in \u00fcstlendi\u011fi t\u00fcm faaliyetleri kapsar<\/em>‘.<\/p>\n

Dolay\u0131s\u0131yla tan\u0131t\u0131m, \u015firketin\/markan\u0131n t\u00fcketiciyle temasa ge\u00e7erek \u00fcr\u00fcn\u00fcm\u00fcz hakk\u0131nda onu bir di\u011ferine tercih etmeye te\u015fvik edecek bir \u015feyler s\u00f6ylemesini sa\u011flayan bir dizi faaliyeti temsil eder.<\/p>\n

\u0130\u015fte bu noktada reklam, promosyon, PR (halkla ili\u015fkiler), etkinlik olu\u015fturma ve sponsorluk devreye giriyor.<\/p>\n

Etkinlikler giderek daha \u00f6nemli hale gelmi\u015ftir \u00e7\u00fcnk\u00fc kal\u0131c\u0131 bir hat\u0131ra yaratmak i\u00e7in t\u00fcketiciyle derin bir ba\u011f kurabilmek \u00e7ok \u00f6nemlidir.<\/p>\n

Her g\u00fcn binlerce mesaj alan t\u00fcketiciler, mesajlar\u0131n ili\u015fkili oldu\u011fu markalar\u0131 hat\u0131rlamakta zorlan\u0131yor.<\/p>\n

Genellikle ilgimizi \u00e7eken veya bizi belirli bir \u015fekilde etkileyen bir \u015feyi hat\u0131rlar\u0131z.<\/p>\n

Klasik reklamc\u0131l\u0131k (televizyon, radyo, internet, ula\u015f\u0131m ara\u00e7lar\u0131 vb. \u00fczerindeki reklamlar) art\u0131k t\u00fcketicinin dikkatini \u00e7ekmek i\u00e7in tek ba\u015f\u0131na yeterli de\u011fildir. \u00c7o\u011fu zaman, t\u00fcketiciyi \u00fcr\u00fcne daha do\u011frudan ve derin bir \u015fekilde yakla\u015ft\u0131rmak i\u00e7in etkinlikleri de i\u00e7eren bir plan\u0131n ku\u015fat\u0131lmas\u0131 gerekir.<\/p>\n

Etkile\u015fimi<\/strong> her zaman duyuyoruz ve tam da bu; marka ile hedef kitlenin aktif olarak etkile\u015fime girdi\u011fi ger\u00e7ek veya sanal anlar yaratmak.<\/p>\n

Etkinlik pazarlamas\u0131<\/strong> ve etkinlik \u015firketleri i\u015fte bu noktada devreye giriyor: \u015eirketlerin hedef kitleleriyle etkili ve ak\u0131lda kal\u0131c\u0131 bir \u015fekilde etkile\u015fim kurmalar\u0131n\u0131 sa\u011flayacak anlar yaratmalar\u0131na yard\u0131mc\u0131 oluyorlar. Bu anlar veya olaylar veya durumlar, markan\u0131n haf\u0131zada kalmas\u0131n\u0131 ve b\u00f6ylece sat\u0131n alma s\u0131ras\u0131nda hat\u0131rlanmas\u0131n\u0131 veya tercih edilmesini sa\u011flar.<\/p>\n

Etkinlik pazarlamas\u0131nda da uzmanla\u015fma mevcuttur.<\/h3>\n

Etkinlik d\u00fcnyas\u0131 o kadar geni\u015ftir ki, ajanslar zaman i\u00e7inde \u015firketlere belirli hizmetler sunma konusunda uzmanla\u015fm\u0131\u015ft\u0131r.<\/p>\n

Markan\u0131n veya \u00fcr\u00fcn\u00fcn ihtiya\u00e7lar\u0131na ba\u011fl\u0131 olarak, bireysel m\u00fc\u015fteri i\u00e7in \u00f6zel bir proje sunacak olan belirli bir etkinlik<\/strong> pazarlama firmas\u0131 ile ileti\u015fime ge\u00e7ilir ve se\u00e7ilir.<\/p>\n

Size birka\u00e7 \u00f6rnek vereyim:<\/p>\n

B\u00fcy\u00fck etkinlikler, ticari fuarlar, kurumsal kongreler konusunda uzmanla\u015fm\u0131\u015f \u015firketler var ve bu segmentte konferanslar veya siyasi etkinlikler yerine t\u0131bbi kongreler konusunda uzmanla\u015fm\u0131\u015f ajanslar var; \u00fcr\u00fcn lansmanlar\u0131 konusunda uzmanla\u015fm\u0131\u015f \u015firketler, \u00f6rnekleme etkinlikleri yapanlar, gezici tan\u0131t\u0131m turlar\u0131 d\u00fczenleyenler, gerilla pazarlama, k\u00fclt\u00fcrel etkinlikler veya m\u00fczik etkinlikleri d\u00fczenleyen \u015firketler veya seyahatle ilgili etkinlikler d\u00fczenleyen \u015firketler ve bir de deneyimsel etkinlik ajanslar\u0131 var. Sonra da t\u00fcm o dijital etkinlik \u015firketlerine, influencer’lara, marka el\u00e7ilerine, \u00fcnl\u00fclere.<\/p>\n

Liste ger\u00e7ekten \u00e7ok uzun.<\/p>\n

\u00d6rne\u011fin, al\u0131\u015fveri\u015f merkezlerinde veya b\u00fcy\u00fck s\u00fcpermarketlerde d\u00fczenlenen t\u00fcm etkinlikleri d\u00fc\u015f\u00fcn\u00fcn; tam da bu sekt\u00f6rde \u00f6zel deneyime sahip etkinlik \u015firketleri vard\u0131r.<\/p>\n

Peki spor etkinlikleri kendilerini nas\u0131l konumland\u0131r\u0131yor?<\/h3>\n

Spor etkinlikleri ve spor pazarlamas\u0131<\/strong>; etkinlikler, promosyonlar ve reklamlar aras\u0131nda her zaman bir \u015fekilde arada kalm\u0131\u015f durumdad\u0131r.<\/p>\n

Spor pazarlama ve sponsorluk<\/strong> ajanslar\u0131 etkinlik ajanslar\u0131 de\u011fil, sporu bir pazarlama ve ileti\u015fim arac\u0131 olarak kullanmak isteyen \u015firketleri\/markalar\u0131 destekleyen dan\u0131\u015fmanl\u0131k \u015firketleridir.<\/p>\n

Bu nedenle, genellikle d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fc gibi bir spor etkinli\u011finin tasarlanmas\u0131 ve yarat\u0131lmas\u0131yla ilgilenmezler; sporu ve sponsorlu\u011fu, daha sonra \u00fcnl\u00fc aktivasyonlar da dahil olmak \u00fczere t\u00fcm ileti\u015fim ve tan\u0131t\u0131m faaliyetlerinin olu\u015fturulaca\u011f\u0131 temel ta\u015f olarak g\u00f6ren bir pazarlama stratejisi tan\u0131mlarlar.<\/p>\n

Daha iyi anlamak i\u00e7in bir \u00f6rnek: bir bilgisayar markas\u0131 spor sponsorlu\u011funa yat\u0131r\u0131m yapmaya karar verir. Ajans, bir dan\u0131\u015fman olarak, \u015firketin hedefleri, de\u011ferleri, hedef kitlesi, b\u00fct\u00e7esi vb. temelinde hangi alana yat\u0131r\u0131m yapman\u0131n en iyisi oldu\u011funu anlamas\u0131na yard\u0131mc\u0131 olur.<\/p>\n

Daha sonra \u00e7e\u015fitli f\u0131rsatlar de\u011ferlendirilir ve \u015firketin\/markan\u0131n ihtiya\u00e7lar\u0131na en yak\u0131n olan m\u00fclk se\u00e7ilir.<\/p>\n

\u00d6rne\u011fin, bir Formula 1 tak\u0131m\u0131na sponsor olunmas\u0131na karar verilmi\u015fse, pazarlama ajans\u0131 m\u00fc\u015fteriye orta\u011f\u0131n tan\u0131mlanmas\u0131nda yard\u0131mc\u0131 olur, \u00f6nerilen tekliflerin de\u011ferlendirilmesinde onu destekler, s\u00f6zle\u015fme k\u0131sm\u0131nda ona yard\u0131mc\u0131 olur ve sponsorluk \u00fczerine in\u015fa edilebilecek \u00e7e\u015fitli pazarlama faaliyetlerini \u00f6nerir.<\/p>\n

Sponsorlu\u011fun kendisinin ve ortakl\u0131\u011f\u0131n alt\u0131nda yatan de\u011ferlerin (teknoloji, yenilik\u00e7ilik, rekabet\u00e7ilik, tak\u0131m ruhu vb.) \u015firketin tan\u0131mlad\u0131\u011f\u0131 kanallar arac\u0131l\u0131\u011f\u0131yla ileti\u015fiminden, ortakl\u0131\u011f\u0131n i\u00e7eri\u011fini olu\u015fturmak ve iletmek ve b\u00f6ylece hedef kitleyle etkile\u015fim kurmak i\u00e7in bir sosyal medya stratejisinin tan\u0131mlanmas\u0131na, aktivasyonlar\u0131n<\/strong> t\u00fcm k\u0131sm\u0131na, yani \u015firketin veya markan\u0131n sponsorluk arac\u0131l\u0131\u011f\u0131yla onlar\u0131 birbirine ba\u011flayan ortak tutkudan yararlanarak hedef kitleyle daha do\u011frudan bir \u015fekilde etkile\u015fime girmesine olanak tan\u0131yan t\u00fcm sanal veya ger\u00e7ek faaliyetlere kadar.<\/p>\n

Bir \u015firketin sponsorluk kullanarak d\u00fczenleyebilece\u011fi t\u00fcm tan\u0131t\u0131m faaliyetlerini, etkinlikleri, yar\u0131\u015fmalar\u0131, te\u015fvik programlar\u0131n\u0131, a\u011f\u0131rlamalar\u0131, \u00fcr\u00fcn lansmanlar\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/p>\n

T\u00fcm bu faaliyetler, markay\u0131 ve t\u00fcketiciyi birbirine ba\u011flayan ortak tutkudan, yani spordan yararlanarak hedef kitleleriyle ba\u011flant\u0131 kurmaya hizmet ediyor.<\/p>\n

Spor pazarlamas\u0131 ajans\u0131<\/strong>, \u015firketin yat\u0131r\u0131m yapt\u0131\u011f\u0131 sponsorlukla ilgili bir etkinli\u011fin organizasyonuyla da ilgilenebilir.<\/p>\n

\u00d6rne\u011fin, belirli bir \u015fehirde veya yerde \u00f6nemli bir y\u0131ll\u0131k kongre veya \u00fcr\u00fcn lansman\u0131 varsa, ajans \u015firkete, etkinli\u011fi benzersiz k\u0131lmak i\u00e7in sponsor ekibi veya s\u00fcr\u00fcc\u00fcy\u00fc veya ekip y\u00f6neticisini veya g\u00f6steri arabas\u0131n\u0131 \/ g\u00f6steri motosikletini i\u00e7eren \u00f6zel bir etkinlik d\u00fczenlemesini tavsiye edebilir. T\u00fcketici veya m\u00fc\u015fteri, bir F1<\/a> veya MotoGP<\/a> arac\u0131n\u0131n foto\u011fraf\u0131n\u0131 \u00e7ekme veya bir s\u00fcr\u00fcc\u00fcn\u00fcn imzas\u0131n\u0131 ya da tak\u0131mla ilgili bir ayg\u0131t\u0131 alma \u015fans\u0131n\u0131n oldu\u011fu etkinliklere kat\u0131lmaya kesinlikle daha fazla ilgi duymakta ve ikna olmaktad\u0131r.<\/p>\n

Spor pazarlamas\u0131 ajans\u0131<\/a>, sekt\u00f6r ve sundu\u011fu f\u0131rsatlar hakk\u0131nda, genel bir etkinlik tabanl\u0131 pazarlama \u015firketinin genellikle sahip olmad\u0131\u011f\u0131 deneyim ve bilgiye sahiptir.<\/p>\n

Bu nedenle, etkinlik pazarlamas\u0131 s\u00f6z konusu oldu\u011funda bile, do\u011fru ajans\u0131n se\u00e7ilebilmesi i\u00e7in \u015firketin ne t\u00fcr hizmetler arad\u0131\u011f\u0131n\u0131 anlamak her zaman en iyisidir.<\/p>\n

Spor sponsorlu\u011fu hakk\u0131nda merak ettikleriniz varsa, l\u00fctfen bizimle ileti\u015fime ge\u00e7mekten \u00e7ekinmeyin.<\/p>\n

 <\/p>\n

 <\/p>\n

* ‘Marketing for Dummiesby’ – https:\/\/www.wob.com\/en-gb\/books\/author\/alexander-hiam<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Etkinlik d\u00fcnyas\u0131 teklifler ve f\u0131rsatlar a\u00e7\u0131s\u0131ndan \u00e7ok geni\u015f ve zengindir ve etkinlik pazarlama ajanslar\u0131 i\u00e7in pazar da ayn\u0131 derecede geni\u015f ve \u00e7e\u015fitlidir. Ancak k\u00fc\u00e7\u00fck bir ad\u0131m geri atal\u0131m ve etkinliklerin pazarlama stratejilerine tam olarak nas\u0131l ve neden uydu\u011funu anlayal\u0131m. Kula\u011fa garip ve neredeyse imkans\u0131z gelebilir, ancak bug\u00fcn bile, internette mevcut olan t\u00fcm bilgi y\u0131\u011f\u0131n\u0131na ra\u011fmen, […]<\/p>\n","protected":false},"author":17,"featured_media":192751,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20207],"tags":[],"class_list":["post-242152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"\nEtkinlik pazarlama \u015firketi nedir?<\/title>\n<meta name=\"description\" content=\"Etkinlik pazarlama \u015firketi nedir, ne yapar ve hangi hizmetleri sunar? RTR Sports Marketing ile \u00f6\u011frenin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bir etkinlik pazarlama \u015firketi nedir, ne yapar ve hangi hizmetleri sunar?\" \/>\n<meta property=\"og:description\" content=\"Etkinlik pazarlama \u015firketi nedir, ne yapar ve hangi hizmetleri sunar? RTR Sports Marketing ile \u00f6\u011frenin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-jack-gittoes-8766271-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"2048\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"Bir etkinlik pazarlama \u015firketi nedir, ne yapar ve hangi hizmetleri sunar?\",\"datePublished\":\"2023-12-28T15:28:39+00:00\",\"dateModified\":\"2025-07-25T20:18:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\\\/\"},\"wordCount\":1627,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-jack-gittoes-8766271-scaled-1.jpg\",\"articleSection\":[\"Spor Pazarlamas\u0131\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\\\/\",\"name\":\"Etkinlik pazarlama \u015firketi nedir?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-jack-gittoes-8766271-scaled-1.jpg\",\"datePublished\":\"2023-12-28T15:28:39+00:00\",\"dateModified\":\"2025-07-25T20:18:41+00:00\",\"description\":\"Etkinlik pazarlama \u015firketi nedir, ne yapar ve hangi hizmetleri sunar? RTR Sports Marketing ile \u00f6\u011frenin.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-jack-gittoes-8766271-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pexels-jack-gittoes-8766271-scaled-1.jpg\",\"width\":2560,\"height\":2048,\"caption\":\"etkinlik pazarlama \u015firketi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Bir etkinlik pazarlama \u015firketi nedir, ne yapar ve hangi hizmetleri sunar?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\",\"name\":\"Silvia Schweiger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"caption\":\"Silvia Schweiger\"},\"description\":\"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/silvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Etkinlik pazarlama \u015firketi nedir?","description":"Etkinlik pazarlama \u015firketi nedir, ne yapar ve hangi hizmetleri sunar? RTR Sports Marketing ile \u00f6\u011frenin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/","og_locale":"tr_TR","og_type":"article","og_title":"Bir etkinlik pazarlama \u015firketi nedir, ne yapar ve hangi hizmetleri sunar?","og_description":"Etkinlik pazarlama \u015firketi nedir, ne yapar ve hangi hizmetleri sunar? RTR Sports Marketing ile \u00f6\u011frenin.","og_url":"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":2560,"height":2048,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-jack-gittoes-8766271-scaled-1.jpg","type":"image\/jpeg"}],"author":"Silvia Schweiger","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Silvia Schweiger","Tahmini okuma s\u00fcresi":"7 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/"},"author":{"name":"Silvia Schweiger","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e"},"headline":"Bir etkinlik pazarlama \u015firketi nedir, ne yapar ve hangi hizmetleri sunar?","datePublished":"2023-12-28T15:28:39+00:00","dateModified":"2025-07-25T20:18:41+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/"},"wordCount":1627,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-jack-gittoes-8766271-scaled-1.jpg","articleSection":["Spor Pazarlamas\u0131"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/","url":"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/","name":"Etkinlik pazarlama \u015firketi nedir?","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-jack-gittoes-8766271-scaled-1.jpg","datePublished":"2023-12-28T15:28:39+00:00","dateModified":"2025-07-25T20:18:41+00:00","description":"Etkinlik pazarlama \u015firketi nedir, ne yapar ve hangi hizmetleri sunar? RTR Sports Marketing ile \u00f6\u011frenin.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-jack-gittoes-8766271-scaled-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-jack-gittoes-8766271-scaled-1.jpg","width":2560,"height":2048,"caption":"etkinlik pazarlama \u015firketi"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/blog\/bir-kurum-nedir-etkinlik-pazarlama-bir-kurum-ne-yapar-ve-ne-hizmetler-sunar\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Bir etkinlik pazarlama \u015firketi nedir, ne yapar ve hangi hizmetleri sunar?"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e","name":"Silvia Schweiger","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","caption":"Silvia Schweiger"},"description":"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/tr\/author\/silvia\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=242152"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242152\/revisions"}],"predecessor-version":[{"id":300203,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242152\/revisions\/300203"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/192751"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=242152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=242152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=242152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}