{"id":242163,"date":"2023-12-28T16:29:07","date_gmt":"2023-12-28T15:29:07","guid":{"rendered":"https:\/\/rtrsports.com\/la-formula-1-in-2021-the-public-research-and-opinions-of-one-of-the-worlds-most-popular-sports\/"},"modified":"2025-07-25T22:18:04","modified_gmt":"2025-07-25T20:18:04","slug":"la-formula-1-in-2021-the-public-research-and-opinions-of-one-of-the-worlds-most-popular-sports","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/the-formula-1-in-2021-the-public-research-and-opinions-of-one-of-the-worlds-popular-sports\/","title":{"rendered":"Formula 1: D\u00fcnyan\u0131n en pop\u00fcler sporlar\u0131ndan birine ili\u015fkin izleyici ara\u015ft\u0131rmas\u0131 ve g\u00f6r\u00fc\u015fleri"},"content":{"rendered":"<p>Bize s\u0131k s\u0131k yat\u0131r\u0131m yapmak i\u00e7in do\u011fru zaman olup olmad\u0131\u011f\u0131 soruluyor <a href=\"https:\/\/rtrsports.com\/tr\/andretti-autosport-sponsorluk-formulu-e\/\"><strong>Formula 1<\/strong> <\/a>Cevab\u0131m\u0131z \u015fu: Formula 1&#8217;e yat\u0131r\u0131m yapmak i\u00e7in her zaman do\u011fru zaman ve \u015fimdi her zamankinden daha do\u011fru bir zaman ve size nedenini anlat\u0131yoruz.<\/p>\n<p>Bug\u00fcn ayr\u0131ca, iddialar\u0131m\u0131z\u0131 daha da g\u00fc\u00e7lendiren son derece g\u00fcncel bir dizi veri ve bilgiye sahibiz. <strong>Formula 1<\/strong>, <strong>Nielsen Sport<\/strong> taraf\u0131ndan <strong>Motorsport Network<\/strong> i\u015fbirli\u011fiyle ger\u00e7ekle\u015ftirilen ve taraftarlar\u0131 ve Formula <strong>1<\/strong> hakk\u0131ndaki d\u00fc\u015f\u00fcncelerini analiz eden <strong>uluslararas\u0131 bir anket<\/strong> yay\u0131nlad\u0131.<\/p>\n<p>Toplad\u0131klar\u0131 bilgiler, <a href=\"https:\/\/rtrsports.com\/tr\/\">\u00f6zellikle bizim i\u015fimizi yapanlar ve <strong>\u015firketlere dan\u0131\u015fmanl\u0131k<\/strong> yapanlar i\u00e7in<\/a> ilgin\u00e7 ve anlaml\u0131.<\/p>\n<p>&#8220;Bu b\u00fcy\u00fck ankette g\u00f6r\u00fc\u015flerini payla\u015fmak i\u00e7in zaman ay\u0131ran t\u00fcm taraftarlar\u0131m\u0131za son derece minnettar\u0131z. Onlar\u0131n g\u00f6r\u00fc\u015fleri bizim i\u00e7in \u00e7ok de\u011ferli ve sonu\u00e7larda g\u00f6rd\u00fcklerimizden son derece memnunuz. <strong>Motorsport Network ve Nielsen Sports<\/strong> &#8216;a da inan\u0131lmaz \u00e7al\u0131\u015fmalar\u0131 i\u00e7in te\u015fekk\u00fcr etmek istiyorum.&#8221;<\/p>\n<p>&#8220;Anket sonu\u00e7lar\u0131 do\u011fru \u015feyler yapt\u0131\u011f\u0131m\u0131z\u0131 ve t\u00fcm taraftarlar\u0131m\u0131z\u0131n istedi\u011fi gibi pistte ve pist d\u0131\u015f\u0131nda heyecan verici i\u00e7erik ve e\u011flence yaratmaya odaklanmaya devam edece\u011fimizi g\u00f6steriyor. Gelece\u011fimiz konusunda heyecanl\u0131y\u0131z ve taraftarlar\u0131m\u0131z\u0131n da heyecanl\u0131 oldu\u011funu biliyoruz&#8221; dedi <strong>Formula 1 Ba\u015fkan\u0131 ve CEO<\/strong>&#8216;su Stefano Domenicali.<\/p>\n<p>\u0130\u015fte baz\u0131 kilit noktalar.<\/p>\n<h2>En ba\u015ftan ba\u015flayal\u0131m; bu \u00f6nemli ara\u015ft\u0131rman\u0131n \u00f6zellikleri.<\/h2>\n<ul>\n<li>Bug\u00fcne kadar analiz edilen en b\u00fcy\u00fck \u00f6rneklem: 167.302 yan\u0131t<\/li>\n<li>Anket olu\u015fturuldu ve 15 dile \u00e7evrildi<\/li>\n<li>Daha geni\u015f co\u011frafi yay\u0131l\u0131m: 187 \u00fclkeden yan\u0131t geldi ve Asya, Orta Do\u011fu ve Afrika&#8217;dan gelen yan\u0131tlarda \u00f6nemli bir art\u0131\u015f oldu<\/li>\n<li>\u015eimdiye kadar kaydedilen en gen\u00e7 \u00f6rneklem &#8211; kat\u0131l\u0131mc\u0131lar\u0131n %34&#8217;\u00fc &lt; 24\/63% &lt; 34 \/ Ortalama ya\u015f 32<\/li>\n<li>\u015eimdiye <strong>kadarki<\/strong> en y\u00fcksek <strong>kad\u0131n kat\u0131l\u0131m\u0131<\/strong> &#8211; toplam \u00f6rneklemin %18,3&#8217;\u00fc, 2017&#8217;ye g\u00f6re %10 art\u0131\u015fla 30.000&#8217;den fazla.<\/li>\n<li>F1 yeni taraftarlar\u0131n ilgisini \u00e7ekmekte ve onlar\u0131 heyecanland\u0131rmaktad\u0131r. 2017&#8217;de %12 olan bu oran\u0131n %34&#8217;\u00fc &lt;5 y\u0131ld\u0131r bu sporu takip etmektedir.<\/li>\n<\/ul>\n<p>Makalelerimizde ve m\u00fc\u015fterilerimiz ve potansiyel m\u00fc\u015fterilerimizle her zaman \u00e7e\u015fitli spor disiplinleriyle ili\u015fkili de\u011ferlerden bahsediyoruz. De\u011ferler temeldir, \u00e7\u00fcnk\u00fc \u015firketler ve markalar pazarlama planlar\u0131n\u0131 ve ileti\u015fim kampanyalar\u0131n\u0131 bu de\u011ferler \u00fczerine in\u015fa edebilirler.<\/p>\n<h2>Taraftarlar Formula 1&#8217;i nas\u0131l g\u00f6r\u00fcyor? De\u011ferler a\u00e7\u0131s\u0131ndan sizi nas\u0131l tan\u0131ml\u0131yorlar?<\/h2>\n<ul>\n<li>Ortaya \u00e7\u0131kan ilk be\u015f \u00f6zellik: <strong>heyecan verici, teknolojik, pahal\u0131, rekabet\u00e7i<\/strong> ve <strong>e\u011flenceli;<\/strong> &#8216;e\u011flence&#8217; ilk kez ilk be\u015f s\u0131fat aras\u0131na giriyor.<\/li>\n<li>2017&#8217;ye k\u0131yasla F1&#8217;in &#8216;sa\u011fl\u0131\u011f\u0131nda&#8217; y\u00fczde 50&#8217;lik bir iyile\u015fme: F1&#8217;in do\u011fru spor ve e\u011flence dengesini sundu\u011funu kabul eden taraftarlar\u0131n artan olumlu hissiyat\u0131<\/li>\n<li>Yeni taraftarlar\u0131 cezbetme ihtiyac\u0131 bu kez de ortaya \u00e7\u0131k\u0131yor, ancak 2017&#8217;ye k\u0131yasla daha az bir \u015fekilde<\/li>\n<li>Ya\u015f\u0131 ne olursa olsun t\u00fcm hayranlar i\u00e7in d\u00f6rt \u00f6nemli GP: <strong>Monza, Spa, Silverstone<\/strong> ve <strong>Monaco<\/strong><\/li>\n<\/ul>\n<h2>2021&#8217;in hayranlar\u0131 Formula 1&#8217;i nas\u0131l izleyecek?<\/h2>\n<ul>\n<li>\u00d6zel F1 <strong>web siteleri<\/strong> ve <strong>Pay TV<\/strong>, \u00f6zellikle 35 ya\u015f ve \u00fczeri taraftarlar aras\u0131nda i\u00e7erik bulmak i\u00e7in en \u00e7ok kullan\u0131lan yerlerdir<\/li>\n<li>\u00dccretsiz TV izleme oran\u0131 2017&#8217;den bu yana azal\u0131yor (%56)<\/li>\n<li><strong>Twitter<\/strong> en \u00e7ok kullan\u0131lan 1 numaral\u0131 sosyal platform olmaya devam ederken, onu 16-24 ya\u015f aras\u0131 gen\u00e7lerin en \u00e7ok kulland\u0131\u011f\u0131 1 numaral\u0131 mecra olan <strong>Instagram<\/strong> yak\u0131ndan takip ediyor. Facebook kullan\u0131m\u0131 azald\u0131<\/li>\n<li>Kat\u0131l\u0131mc\u0131lar\u0131n \u00e7o\u011funlu\u011fu (%85) <strong>sezon ba\u015f\u0131na 13&#8217;ten fazla GP<\/strong> izlemektedir.<\/li>\n<li><strong>Taraftarlar\u0131n %85<\/strong> &#8216;inden <strong>fazlas\u0131<\/strong> trafik \u0131\u015f\u0131klar\u0131ndan bayra\u011fa kadar <strong>yar\u0131\u015f\u0131n t\u00fcm i\u00e7eri\u011fini izliyor<\/strong>, gen\u00e7 izleyiciler aras\u0131nda izleme s\u00fcresinde azalma yok<\/li>\n<li>F1&#8217;in yan\u0131 s\u0131ra tak\u0131mlar\u0131n ve s\u00fcr\u00fcc\u00fclerin <strong>sosyal ve dijital medya arac\u0131l\u0131\u011f\u0131yla yeni kitlelerin<\/strong> ilgisini \u00e7ekme stratejisi <strong>i\u015fe<\/strong> yar\u0131yor.<\/li>\n<li>B\u00fcy\u00fck ilgi g\u00f6ren Netflix dizisi<strong>&#8216;Drive to Survive&#8217;<\/strong> F1&#8217;in perde arkas\u0131na bakarak yeni, daha gen\u00e7 ve daha \u00e7e\u015fitli bir izleyici kitlesine kap\u0131 a\u00e7t\u0131 ve sporu daha eri\u015filebilir hale getirdi.<\/li>\n<li>Sosyal medya arac\u0131l\u0131\u011f\u0131yla i\u00e7erik payla\u015farak taraftarlarla etkile\u015fim kurmak i\u015fe yar\u0131yor: taraftarlar F1&#8217;den, tak\u0131mlardan ve s\u00fcr\u00fcc\u00fclerden ve ayn\u0131 zamanda ba\u011f\u0131ms\u0131z medya platformlar\u0131ndan i\u00e7erik istiyor<\/li>\n<\/ul>\n<h2>Ya pilotlar? Halk\u0131n favorileri kimler?<\/h2>\n<ul>\n<li><strong>Max Verstappen<\/strong> F1&#8217;in en pop\u00fcler pilotu, hemen ard\u0131ndan <strong>Lando Norris<\/strong> ve \u00fc\u00e7\u00fcnc\u00fc s\u0131rada s\u00fcper \u015fampiyon <strong>Lewis Hamilton<\/strong> geliyor. Verstappen ABD, Japonya ve Hollanda&#8217;da 1. s\u0131rada yer al\u0131rken Hamilton \u0130ngiltere, Brezilya ve Kanada&#8217;da 1. s\u0131rada yer ald\u0131.<\/li>\n<li>Max 25-45 ya\u015f grubunda \u00e7ok pop\u00fclerken, Lando Norris kad\u0131nlar ve 16-24 ya\u015f aras\u0131 hayranlar aras\u0131nda g\u00fc\u00e7l\u00fc bir destek g\u00f6r\u00fcyor.<\/li>\n<li>Lewis 45+ ya\u015f grubunda y\u00fcksek puan alm\u0131\u015ft\u0131r.<\/li>\n<li>Daniel Ricciardo, be\u015finci s\u0131radaki Sebastian Vettel&#8217;in \u00f6n\u00fcnde d\u00f6rd\u00fcnc\u00fc oldu.<\/li>\n<li>F1&#8217;in gen\u00e7 <strong>yetenekler<\/strong> grubu b\u00fcy\u00fck umut vaat ediyor: <strong>Lando Norris<\/strong>, <strong>Charles Leclerc<\/strong>, <strong>George Russell<\/strong> ve <strong>Pierre Gasly<\/strong> &#8216;nin hepsi \u00e7ok sayg\u0131 g\u00f6r\u00fcyor ve bu kategori i\u00e7in \u00e7ok iyi bir i\u015faret<\/li>\n<\/ul>\n<h2>Peki ya tak\u0131mlar? Kesinlikle Ferrari en \u00e7ok sevilen ve takip edilen tak\u0131m olacak&#8230;<\/h2>\n<p>Ama hay\u0131r. <strong>McLaren<\/strong> pilotlar\u0131 dengeyi a\u00e7\u0131k\u00e7a tak\u0131mlar\u0131 lehine de\u011fi\u015ftiriyor: <strong>kat\u0131l\u0131mc\u0131lar\u0131n neredeyse %30&#8217;u McLaren&#8217;\u0131 di\u011fer tak\u0131mlara tercih<\/strong> ediyor. D\u00fcr\u00fcst olmak gerekirse, bu \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil: <strong>McLaren<\/strong> s\u00fcr\u00fcc\u00fcleri t\u00fcm tan\u0131t\u0131m faaliyetlerinde harikalar, sosyal medyada s\u00fcper aktifler, inan\u0131lmaz, olumlu, g\u00fcne\u015fli bir imajlar\u0131 var. Bu da b\u00fcy\u00fck fark yarat\u0131yor. Bunlar\u0131 en iyi \u015fekilde nas\u0131l kullanaca\u011f\u0131n\u0131 bilen ve inan\u0131lmaz bir dizi tan\u0131t\u0131m faaliyeti d\u00fczenleyen bir ekip de eklendi\u011finde, i\u015fte size bingo.<\/p>\n<p><strong>Red Bull Racing<\/strong> ikinci s\u0131rada ve pilotunun g\u00fc\u00e7l\u00fc pop\u00fclaritesine sahip, Ferrari ise sadece \u00fc\u00e7\u00fcnc\u00fc s\u0131rada.<\/p>\n<p>Ara\u015ft\u0131rmada daha sonra verileri ve d\u00fczenlemelere y\u00f6nelik duygular\u0131 bulacaks\u0131n\u0131z, bunu daha tutkulu olanlara b\u0131rak\u0131yoruz.<\/p>\n<p>Sonu\u00e7 olarak, Formula 1&#8217;in \u00e7e\u015fitli a\u00e7\u0131lardan d\u00fcnyan\u0131n en \u00f6nc\u00fc sporlar\u0131ndan biri oldu\u011funu bir kez daha kan\u0131tlayan ger\u00e7ekten ilgin\u00e7 ve faydal\u0131 bir ara\u015ft\u0131rma. Pazarlama a\u00e7\u0131s\u0131ndan bak\u0131ld\u0131\u011f\u0131nda ve <a href=\"https:\/\/rtrsports.com\/sponsorizzazioni-formula-1\/\"><br \/>\n<strong>sponsorluklar<\/strong><br \/>\n<\/a>hedef kitlenin etkin bir \u015fekilde ilgisini \u00e7ekebilecek pazarlama ve ileti\u015fim faaliyetlerine yat\u0131r\u0131m yapmak ve bunlar\u0131 geli\u015ftirmek i\u00e7in inan\u0131lmaz bir platform olarak g\u00f6r\u00fcyoruz. Verileri ayr\u0131nt\u0131l\u0131 olarak okumak isterseniz <a href=\"https:\/\/cdn-1.motorsportnetwork.com\/survey\/2021\/2021-f1-global-fan-survey-motorsportnetwork.pdf\">burada bulabilirsiniz<\/a>. Daha fazla bilgi edinmek isterseniz, bizimle ileti\u015fime ge\u00e7mekten \u00e7ekinmeyin.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bize s\u0131k s\u0131k yat\u0131r\u0131m yapmak i\u00e7in do\u011fru zaman olup olmad\u0131\u011f\u0131 soruluyor Formula 1 Cevab\u0131m\u0131z \u015fu: Formula 1&#8217;e yat\u0131r\u0131m yapmak i\u00e7in her zaman do\u011fru zaman ve \u015fimdi her zamankinden daha do\u011fru bir zaman ve size nedenini anlat\u0131yoruz. Bug\u00fcn ayr\u0131ca, iddialar\u0131m\u0131z\u0131 daha da g\u00fc\u00e7lendiren son derece g\u00fcncel bir dizi veri ve bilgiye sahibiz. Formula 1, Nielsen Sport [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":192474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20201,20203,20207],"tags":[],"class_list":["post-242163","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-tr","category-motorsporlari","category-spor-pazarlamasi-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Formula 1: En pop\u00fcler sporlardan birinin izleyicileri ve g\u00f6r\u00fc\u015fleri<\/title>\n<meta name=\"description\" content=\"F1, Nielsen Sport taraf\u0131ndan Motorsport Network ile i\u015fbirli\u011fi i\u00e7inde y\u00fcr\u00fct\u00fclen ara\u015ft\u0131rmay\u0131 yay\u0131nlad\u0131. \u0130\u015fte 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