{"id":242176,"date":"2020-03-09T11:15:16","date_gmt":"2020-03-09T10:15:16","guid":{"rendered":"https:\/\/rtrsports.com\/extreme-what-and-where-does-it-happen-and-why-should-you-sponsor-the-new-rally-electric-series\/"},"modified":"2026-09-22T11:58:02","modified_gmt":"2026-09-22T09:58:02","slug":"extreme-what-and-where-does-it-happen-and-why-should-you-sponsor-the-new-rally-electric-series","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/extreme-what-and-where-does-it-happen-and-why-should-you-sponsor-the-new-rally-electric-series\/","title":{"rendered":"Extreme E: elektrikli ralli serisine ne oldu ve sponsorlara ne b\u0131rakt\u0131"},"content":{"rendered":"

Extreme E bitti. Alejandro Agag’\u0131n 2019’da ba\u015flatt\u0131\u011f\u0131 elektrikli SUV serisi son yar\u0131\u015f\u0131n\u0131 Ekim 2025’te Suudi Arabistan’daki Qiddiya City’de ko\u015ftu ve yerini FIA taraf\u0131ndan tan\u0131nan hidrojen \u015fampiyonas\u0131 Extreme H’ye b\u0131rakt\u0131. Sponsorluk i\u015fiyle u\u011fra\u015fan biri i\u00e7in bu be\u015f y\u0131l\u0131n hik\u00e2yesi bir haber \u00f6zetinden \u00e7ok daha de\u011ferli: yeni kurulmu\u015f bir m\u00fclkiyete girerken ger\u00e7ekte ne sat\u0131n al\u0131nd\u0131\u011f\u0131n\u0131 g\u00f6steren elimizdeki en net vaka incelemesi bu.<\/strong><\/p>\n

Eyl\u00fcl 2026’da g\u00fcncellendi.<\/em><\/p>\n

Extreme E neydi<\/h2>\n

Extreme E, 2018’de Formula E<\/a>‘nin de kurucusu olan Alejandro Agag ile eski pilot Gil de Ferran’\u0131n fikrinden do\u011fdu ve Ocak 2019’da Londra’da demirli RMS St Helena gemisinde kamuoyuna tan\u0131t\u0131ld\u0131. Fikir hem net hem iddial\u0131yd\u0131: birbirinin ayn\u0131 elektrikli SUV’lar\u0131 gezegenin iklim de\u011fi\u015fikli\u011finden en \u00e7ok etkilenen yerlerinde yar\u0131\u015ft\u0131rmak, t\u00fcm paddock’u u\u00e7akla de\u011fil d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f bir gemiyle deniz yoluyla ta\u015f\u0131mak ve anlat\u0131y\u0131 puan tablosundan \u00f6nce o b\u00f6lgelerin \u00e7evresel durumu \u00fczerine kurmak.<\/p>\n

\u0130lk sezon 3 ve 4 Nisan 2021’de Suudi Arabistan’\u0131n AlUla kentindeki Desert X-Prix ile ba\u015flad\u0131: dokuz tak\u0131m, on sekiz pilot, be\u015f etap, daha \u00f6nce g\u00f6r\u00fclmemi\u015f bir format. Her tak\u0131m e\u015fit direksiyon s\u00fcresiyle bir erkek ve bir kad\u0131n pilot sahaya s\u00fcr\u00fcyordu; uluslararas\u0131 motor sporlar\u0131nda bu \u00f6l\u00e7ekte emsali olmayan bir kurald\u0131. Ara\u00e7, herkes i\u00e7in tek tip prototip olan Spark Odyssey 21’di: 400 kW g\u00fc\u00e7, Williams Advanced Engineering bataryas\u0131 ve Continental lastikleri. \u015earj, AFC Energy’nin sa\u011flad\u0131\u011f\u0131 hidrojen yak\u0131t h\u00fccreli jenerat\u00f6rlerden geliyordu; bug\u00fcnden bak\u0131ld\u0131\u011f\u0131nda projenin nereye varaca\u011f\u0131n\u0131 \u00e7oktan haber veren bir ayr\u0131nt\u0131.<\/p>\n

\u00c7ekim g\u00fcc\u00fc, yeni bir \u015fampiyona i\u00e7in en \u00f6nemli cephede hemen i\u015fe yarad\u0131: tak\u0131m sahipleri. Lewis Hamilton X44’\u00fc kurdu, Nico Rosberg Rosberg X Racing’i sahaya s\u00fcrd\u00fc, Jenson Button JBXE ile girdi, ard\u0131ndan Zak Brown ile ortak giri\u015fim olan Andretti United, GMC Hummer EV renkleriyle Chip Ganassi Racing ve 2022’den itibaren kendi tak\u0131m\u0131yla McLaren geldi. Rosberg X Racing 2021 \u015fampiyonlu\u011funu Johan Kristoffersson ve Molly Taylor ile kazand\u0131; X44 ile 155 puanda e\u015fitti ve galibiyet say\u0131s\u0131yla \u00f6ne ge\u00e7ti. X44 2022’de Cristina Guti\u00e9rrez ve S\u00e9bastien Loeb ile \u015fampiyon oldu, Rosberg X Racing 2023’te unvan\u0131 geri ald\u0131. Yar\u0131\u015flar\u0131n yan\u0131nda her etaba ba\u011fl\u0131 yerel \u00e7evre projeleri olan Legacy Programme y\u00fcr\u00fcyordu: Gr\u00f6nland’da UNICEF ile iklim e\u011fitimi, K\u0131z\u0131ldeniz’de kaplumba\u011fa koruma, \u015eili’de Loa su kurba\u011fas\u0131n\u0131n kurtar\u0131lmas\u0131, Sardinya’da Posidonia \u00e7ay\u0131rlar\u0131n\u0131n onar\u0131m\u0131.<\/p>\n

2024, modelin k\u0131r\u0131ld\u0131\u011f\u0131 nokta<\/h2>\n

Sonra her \u015fey durdu. 6 Eyl\u00fcl 2024’te Extreme E, Sardinya ve Phoenix’te kalan yar\u0131\u015flar\u0131n iptal edildi\u011fini duyurdu: sezon planlanan on etaptan d\u00f6rd\u00fc ko\u015fulduktan sonra kapand\u0131 ve \u015fampiyonluk verilmedi. A\u00e7\u0131klanan gerek\u00e7e, o tarihte zaten projenin gelece\u011fi olarak duyurulmu\u015f olan hidrojene ge\u00e7i\u015fin yuttu\u011fu kaynaklard\u0131.<\/p>\n

Burada durmakta fayda var, \u00e7\u00fcnk\u00fc olay\u0131n ticari kalbi buras\u0131. On etapl\u0131k bir sezon i\u00e7in imza atan sponsor elinde d\u00f6rt etapla kald\u0131. Bir salg\u0131n y\u00fcz\u00fcnden de\u011fil, bir sava\u015f y\u00fcz\u00fcnden de\u011fil, d\u0131\u015fsal ve \u00f6ng\u00f6r\u00fclemez bir olay y\u00fcz\u00fcnden de\u011fil, hak sahibinin s\u0131nai bir karar\u0131 y\u00fcz\u00fcnden. Bu, k\u00f6t\u00fc yaz\u0131lm\u0131\u015f sponsorluk s\u00f6zle\u015fmelerinin neredeyse hi\u00e7 kapsamad\u0131\u011f\u0131 bir durumdur, \u00e7\u00fcnk\u00fc o s\u00f6zle\u015fmeler m\u00fccbir sebebe odaklan\u0131r ve m\u00fclkiyet sahibinin takdir yetkisini unutur. Konuyu, bir sponsorlu\u011fun beklenmedik olaylara kar\u015f\u0131 nas\u0131l korunaca\u011f\u0131n\u0131<\/a> anlatt\u0131\u011f\u0131m\u0131z yaz\u0131da ayr\u0131nt\u0131l\u0131 ele alm\u0131\u015ft\u0131k.<\/p>\n

Extreme E’den Extreme H’ye: bug\u00fcn ne yar\u0131\u015f\u0131yor<\/h2>\n

Kapan\u0131\u015f 4 ve 5 Ekim 2025’te Qiddiya City’de, iki yar\u0131\u015fl\u0131k bir veda etkinli\u011fiyle geldi: ilkini Johan Kristoffersson ve Mikaela \u00c5hlin-Kottulinsky ile Team KMS, tarihin son yar\u0131\u015f\u0131 olan ikincisini ise Andreas Bakkerud ve Catie Munnings ile Team Hansen kazand\u0131. D\u00f6rt g\u00fcn sonra, ayn\u0131 arazide FIA Extreme H World Cup ba\u015flad\u0131: 9-11 Ekim 2025, sekiz tak\u0131m, on alt\u0131 pilot, ilk unvan Kevin Hansen ve Molly Taylor ile Jameel Motorsport’a gitti.<\/p>\n

Ara\u00e7 Spark Pioneer 25 ve arazi tipi SUV siluetini koruyor, ama kalbi de\u011fi\u015fiyor: 75 kW’l\u0131k Symbio hidrojen yak\u0131t h\u00fccresi 325 kW’l\u0131k Fortescue Zero bataryas\u0131yla birlikte toplam 400 kW, yakla\u015f\u0131k 540 beygir veriyor; a\u011f\u0131rl\u0131k 2.200 kilogram. Karma tak\u0131m format\u0131 ve Yokohama lastikleri kal\u0131yor, hafta sonu ise gridi belirleyen puanlar\u0131 da\u011f\u0131tan \u00fc\u00e7 disiplinden olu\u015fuyor: zamana kar\u015f\u0131 tur, elemeli teke tek ve \u00e7ok ara\u00e7l\u0131 yar\u0131\u015f; ard\u0131ndan sekiz arac\u0131n birlikte piste \u00e7\u0131kt\u0131\u011f\u0131 d\u00f6rt turluk final shootout geliyor. FIA, 2026 i\u00e7in Qiddiya City’ye d\u00f6n\u00fc\u015f\u00fc 29-31 Ekim tarihlerinde teyit etti. Tek etkinlik, tek mek\u00e2n, \u00fc\u00e7 g\u00fcn.<\/p>\n

Adland\u0131rma g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden daha \u00f6nemli. Extreme H bir World Cup olarak ko\u015fuyor, d\u00fcnya \u015fampiyonas\u0131 olarak de\u011fil: World Championship stat\u00fcs\u00fcne ge\u00e7i\u015f FIA ile imzalanan mutabakat metninde \u00f6ng\u00f6r\u00fclm\u00fc\u015ft\u00fc, ama belirlenmi\u015f \u00f6l\u00e7\u00fctlerin kar\u015f\u0131lanmas\u0131na ba\u011fl\u0131; ilk s\u0131rada da bu ad\u0131 hak eden bir takvim var. Bug\u00fcn elimizde, tek bir hafta sonunda kazanan\u0131 belli olan bir d\u00fcnya kupas\u0131 var.<\/p>\n

Kurucu indirimi<\/h2>\n

Yeni do\u011fmu\u015f bir m\u00fclkiyete giri\u015fi d\u00fczenleyen mekanizmaya “kurucu indirimi” diyelim. \u0130lk y\u0131l\u0131ndaki bir \u015fampiyona, ba\u015far\u0131l\u0131 olursa bir daha asla g\u00f6remeyece\u011fi rakamlara sat\u0131\u015f yapar ve kar\u015f\u0131l\u0131\u011f\u0131nda olgun m\u00fclkiyetlerin art\u0131k veremedi\u011fini verir: ger\u00e7ek kategori m\u00fcnhas\u0131rl\u0131\u011f\u0131, y\u00f6netime do\u011frudan eri\u015fim, \u00fczerine yaz\u0131lacak bembeyaz bir anlat\u0131 alan\u0131. \u0130ndirim ger\u00e7ektir ve onu kullanmay\u0131 bilen iyi kullan\u0131r.<\/p>\n

Kurucu indiriminin sat\u0131n almad\u0131\u011f\u0131 \u015fey s\u00fcredir. Sponsorlukta s\u00fcre tali bir ayr\u0131nt\u0131 de\u011fildir: bir ileti\u015fim harcamas\u0131n\u0131 marka sermayesine d\u00f6n\u00fc\u015ft\u00fcren de\u011fi\u015fkendir. On y\u0131l boyunca ayn\u0131 varl\u0131kla an\u0131lan bir marka dile yerle\u015fir; iki y\u0131l boyunca sonra ortadan kaybolan bir varl\u0131kla an\u0131lan bir marka ise bir kampanya sat\u0131n alm\u0131\u015ft\u0131r, bir konum de\u011fil.<\/p>\n

Extreme E’de gereken hemen her \u015fey vard\u0131: \u00fcnl\u00fc sahipler, \u00f6zg\u00fcn format, g\u00fc\u00e7l\u00fc bir \u00e7evre hik\u00e2yesi, \u00f6zenli televizyon prod\u00fcksiyonu, uluslararas\u0131 medyan\u0131n ilgisi. Bu t\u00fcr serilerde en s\u0131k eksik olan \u015fey yoktu: teknik oyunun i\u00e7indeki \u00fcreticiler. Extreme E tek tip bir seriydi; herkes ayn\u0131 Spark Odyssey 21 ile yar\u0131\u015f\u0131yordu ve kimse kendi arac\u0131n\u0131 ya da kendi g\u00fc\u00e7 aktarma organ\u0131n\u0131 geli\u015ftiremiyordu. Yine de iki SUV markas\u0131 kendi kaportas\u0131yla gridteydi, ABT Cupra XE ile Cupra ve Chip Ganassi Racing’in Hummer EV’si ile GMC, ama bu ortak bir \u015fasiyi giydirmek demekti, s\u0131nai sermaye ve geli\u015ftirme program\u0131 getirmek de\u011fil. Bu t\u00fcr bir sermaye olmadan \u015fampiyona, promot\u00f6r\u00fcn kendi kendini finanse etme kapasitesine ba\u011fl\u0131 kalmaya devam etti. 2020’de ilk sezonun arifesinde sorulan soru tam olarak buydu ve cevab\u0131 geldi.<\/p>\n

Bu hik\u00e2yenin s\u00f6ylemedi\u011fi<\/h2>\n

Elektrikli motor sporunun i\u015flemedi\u011fini s\u00f6ylemiyor. Ayn\u0131 elden \u00e7\u0131kan Formula E<\/a>, yar\u0131\u015f deb\u00fcs\u00fcn\u00fc 2026-27 sezonunda yapacak GEN4 d\u00f6nemine alt\u0131 \u00fcreticinin taahh\u00fcd\u00fc ve b\u00fcy\u00fcyen k\u00fcm\u00fclatif televizyon izleyicisiyle giriyor ve elektrifikasyondan s\u00f6z etmek isteyen markalar i\u00e7in en sa\u011flam platformlardan biri olmay\u0131 s\u00fcrd\u00fcr\u00fcyor. \u0130ki seri kurucuyu payla\u015f\u0131yordu, ekonomik modeli de\u011fil.<\/p>\n

Erken girmenin yanl\u0131\u015f oldu\u011funu da s\u00f6ylemiyor. S\u00f6yledi\u011fi \u015fu: erken giri\u015fin s\u00f6zle\u015fmesi, MotoGP ya da Formula 1’deki bir yenilemeden farkl\u0131 yaz\u0131lmal\u0131d\u0131r. Bunlar iki ayr\u0131 meslektir ve fazlas\u0131yla s\u0131k bi\u00e7imde ayn\u0131 s\u00f6zle\u015fme \u015fablonuyla ele al\u0131n\u0131r.<\/p>\n

Yeni bir seriyle imza atarken her \u015feyi de\u011fi\u015ftiren d\u00f6rt madde<\/h2>\n

Extreme E vakas\u0131ndan d\u00f6rt somut koruma \u00e7\u0131k\u0131yor; m\u00fclkiyet kurucu sponsorlara ihtiya\u00e7 duydu\u011fu s\u00fcrece hepsi pazarl\u0131\u011fa a\u00e7\u0131k. Birincisi asgari takvim g\u00fcvencesi: fiilen ko\u015fulan yar\u0131\u015f say\u0131s\u0131 belirlenmi\u015f e\u015fi\u011fin alt\u0131na d\u00fc\u015ferse otomatik ve oransal tazminat. \u0130kincisi ayni telafi, yani nakit iade pe\u015finde ko\u015fmak yerine promot\u00f6r\u00fcn di\u011fer varl\u0131klar\u0131 \u00fczerinden de\u011fer geri kazanma hakk\u0131. \u00dc\u00e7\u00fcnc\u00fcs\u00fc halefiyet maddesi: s\u00f6zle\u015fme yap\u0131lan serinin yerini alan seriye kalan haklar\u0131n devri. Extreme E’den Extreme H’ye ge\u00e7i\u015fte bu madde alt\u0131n de\u011ferinde olurdu. D\u00f6rd\u00fcnc\u00fcs\u00fc s\u00f6zle\u015fme ortas\u0131nda yeniden fiyatland\u0131rma penceresi; ger\u00e7ek rakamlar sunumdaki projeksiyonlardan sapt\u0131\u011f\u0131nda hem sponsoru hem m\u00fclkiyeti korur.<\/p>\n

Extreme E d\u00f6rt bu\u00e7uk sezon ko\u015ftu, cinsiyet e\u015fitli\u011fini uluslararas\u0131 bir \u015fampiyonan\u0131n teknik y\u00f6netmeli\u011fine yazd\u0131, anlat\u0131n\u0131n a\u011f\u0131rl\u0131k merkezini spor sonucundan co\u011frafyaya kayd\u0131rd\u0131 ve sonra kendi ekonomisine kavu\u015famadan ba\u015fka bir \u015feye d\u00f6n\u00fc\u015ft\u00fc. Ona e\u015flik eden sponsorlar i\u00e7in bug\u00fcnk\u00fc art\u0131k de\u011fer, orta\u011f\u0131 olduklar\u0131 spor unvan\u0131ndan \u00e7ok biriken g\u00f6r\u00fcnt\u00fclerde ve edinilen yetkinliklerde duruyor. Az \u015fey de\u011fil. Ama bu, sonradan de\u011fil \u00f6nceden bilan\u00e7oya yaz\u0131lmas\u0131 gereken bir varl\u0131kt\u0131r.<\/p>\n

Kaynaklar:<\/strong> FIA, 2026 Extreme H World Cup’\u0131n Qiddiya City’de yap\u0131laca\u011f\u0131n\u0131n teyidi<\/a>; FIA, Extreme H World Cup kat\u0131l\u0131mc\u0131 listesi<\/a>; Extreme E, FIA ile hidrojen projesinin duyurusu<\/a>; SportsPro, 2024 sezonunun son b\u00f6l\u00fcm\u00fcn\u00fcn iptali<\/a>.<\/p>\n

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Extreme E ve Extreme H hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n \r\n
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\r\n Extreme E h\u00e2l\u00e2 var m\u0131?<\/b>\r\n <\/h3>\r\n\r\n
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Hay\u0131r. Extreme E son etkinli\u011fini Ekim 2025’te Suudi Arabistan’\u0131n Qiddiya City kentinde ko\u015ftu ve yerini FIA taraf\u0131ndan tan\u0131nan hidrojenli arazi \u015fampiyonas\u0131 Extreme H ald\u0131.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Extreme E ile Extreme H aras\u0131ndaki fark nedir?<\/b>\r\n <\/h3>\r\n\r\n
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Format ayn\u0131: bir erkek ve bir kad\u0131n pilottan olu\u015fan karma tak\u0131mlar ve yar\u0131\u015f hafta sonunda \u00fc\u00e7 disiplin. De\u011fi\u015fen \u015fey g\u00fc\u00e7 \u00fcnitesi. Extreme E’nin Spark Odyssey 21’i tamamen bataryal\u0131 elektrikliydi, Extreme H’nin Spark Pioneer 25’i ise 75 kW’l\u0131k Symbio hidrojen yak\u0131t h\u00fccresini 325 kW’l\u0131k Fortescue Zero bataryas\u0131yla birle\u015ftiriyor ve toplam 400 kW veriyor.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n 2024 Extreme E sezonu neden tamamlanmad\u0131?<\/b>\r\n <\/h3>\r\n\r\n
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6 Eyl\u00fcl 2024’te seri, Sardinya ve Phoenix yar\u0131\u015flar\u0131n\u0131n iptal edildi\u011fini duyurdu. Sezon planlanan on etaptan d\u00f6rd\u00fc ko\u015fulduktan sonra kapand\u0131 ve \u015fampiyonluk verilmedi. A\u00e7\u0131klanan gerek\u00e7e hidrojene ge\u00e7i\u015fin gerektirdi\u011fi kaynaklard\u0131.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n 2026 Extreme H World Cup ne zaman?<\/b>\r\n <\/h3>\r\n\r\n
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FIA, ikinci edisyonu Suudi Arabistan’\u0131n Qiddiya City kentinde 29-31 Ekim 2026 tarihlerinde teyit etti. \u00c7ok etapl\u0131 bir takvim de\u011fil, tek bir etkinlik s\u00f6z konusu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Yeni kurulmu\u015f bir \u015fampiyonaya sponsor olmak h\u00e2l\u00e2 mant\u0131kl\u0131 m\u0131?<\/b>\r\n <\/h3>\r\n\r\n
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S\u00f6zle\u015fme bu t\u00fcr bir risk i\u00e7in yaz\u0131ld\u0131\u011f\u0131 s\u00fcrece mant\u0131kl\u0131 olabilir. \u00d6nemli olan d\u00f6rt koruma \u015funlard\u0131r: oransal tazminatl\u0131 asgari takvim g\u00fcvencesi, ayni de\u011fer telafisi, devralan seriye ili\u015fkin halefiyet maddesi ve s\u00f6zle\u015fme ortas\u0131nda yeniden fiyatland\u0131rma penceresi.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Extreme E bitti. Alejandro Agag’\u0131n 2019’da ba\u015flatt\u0131\u011f\u0131 elektrikli SUV serisi son yar\u0131\u015f\u0131n\u0131 Ekim 2025’te Suudi Arabistan’daki Qiddiya City’de ko\u015ftu ve yerini FIA taraf\u0131ndan tan\u0131nan hidrojen \u015fampiyonas\u0131 Extreme H’ye b\u0131rakt\u0131. Sponsorluk i\u015fiyle u\u011fra\u015fan biri i\u00e7in bu be\u015f y\u0131l\u0131n hik\u00e2yesi bir haber \u00f6zetinden \u00e7ok daha de\u011ferli: yeni kurulmu\u015f bir m\u00fclkiyete girerken ger\u00e7ekte ne sat\u0131n al\u0131nd\u0131\u011f\u0131n\u0131 g\u00f6steren elimizdeki […]<\/p>\n","protected":false},"author":2,"featured_media":191126,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20207,20198],"tags":[],"class_list":["post-242176","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi-tr","category-spor-sponsorluklari"],"acf":[],"contentshake_article_id":"","yoast_head":"\nExtreme E: nas\u0131l bitti ve sponsorlara ne kald\u0131<\/title>\n<meta name=\"description\" content=\"Extreme E 2025'te sona erdi ve yerini Extreme H'ye b\u0131rakt\u0131. 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