{"id":242409,"date":"2020-02-26T14:04:57","date_gmt":"2020-02-26T13:04:57","guid":{"rendered":"https:\/\/rtrsports.com\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/"},"modified":"2026-09-22T12:20:24","modified_gmt":"2026-09-22T10:20:24","slug":"spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/","title":{"rendered":"\u0130sim hakk\u0131: bir stadyuma kendi ad\u0131n\u0131z\u0131 koymak ger\u00e7ekte ne de\u011fer ta\u015f\u0131r"},"content":{"rendered":"

2026 yaz\u0131nda, futbol D\u00fcnya Kupas\u0131 boyunca, Amerika Birle\u015fik Devletleri’nin en tan\u0131n\u0131r \u00fc\u00e7 stadyumu sponsorlar\u0131n\u0131n her y\u0131l paras\u0131n\u0131 \u00f6dedi\u011fi ismi kullanmay\u0131 b\u0131rakt\u0131. MetLife Stadium, AT&T Stadium ve Mercedes-Benz Stadium haritalarda ve ma\u00e7 anlat\u0131mlar\u0131nda yeniden New York New Jersey Stadium, Dallas Stadium ve Atlanta Stadium oldu. Bu, FIFA’n\u0131n temiz stadyum kural\u0131d\u0131r ve bir isim hakk\u0131n\u0131n ger\u00e7ekte ne oldu\u011funu anlaman\u0131n en h\u0131zl\u0131 yoludur: m\u00fclkiyet de\u011fil, kira.<\/strong><\/p>\n

Eyl\u00fcl 2026’da g\u00fcncellendi.<\/em><\/p>\n

\u0130sim kiralan\u0131r, sat\u0131n al\u0131nmaz<\/h2>\n

Bu, m\u00fc\u015fterilerle y\u0131llard\u0131r kulland\u0131\u011f\u0131m benzetmedir ve D\u00fcnya Kupas\u0131 onu herkes i\u00e7in g\u00f6r\u00fcn\u00fcr k\u0131ld\u0131. \u0130sim hakk\u0131 imzalayan bir bina sat\u0131n almaz: bir tabela kiralar ve m\u00fclk sahibi, \u00fc\u00e7\u00fcnc\u00fc bir tarafla, bu \u00f6rnekte uluslararas\u0131 bir federasyonla yap\u0131lan s\u00f6zle\u015fme gerektirdi\u011finde o tabelay\u0131 indirme hakk\u0131n\u0131 elinde tutar.<\/p>\n

Dan\u0131\u015fmanl\u0131k \u015firketi Navigate’in 12 Haziran 2026’da Sports Business Journal’da yer alan analizine g\u00f6re, turnuva \u00f6ncesinde ilgili markalar\u0131n ABD i\u00e7 pazar\u0131nda yakla\u015f\u0131k 53,5 milyon dolar, k\u00fcresel \u00f6l\u00e7ekte ise 134,8 milyon dolara varan medya de\u011ferinden vazge\u00e7ece\u011fi \u00f6ng\u00f6r\u00fcl\u00fcyordu; en az alt\u0131 markan\u0131n y\u0131ll\u0131k isim hakk\u0131 bedeline denk bir kay\u0131p ya\u015fayaca\u011f\u0131 hesaplanm\u0131\u015ft\u0131. Bunlar projeksiyon, kesin sonu\u00e7 de\u011fil: bug\u00fcne kadar turnuva sonras\u0131 bir \u00f6l\u00e7\u00fcm yay\u0131mlanmad\u0131. Ama b\u00fcy\u00fckl\u00fck mertebesi bilinmesi gereken her \u015feyi s\u00f6yl\u00fcyor. MetLife Stadium, be\u015fi grup ma\u00e7\u0131 olmak \u00fczere sekiz kar\u015f\u0131la\u015fmaya ve 19 Temmuz’daki finale ev sahipli\u011fi yapt\u0131, bir kez bile MetLife ad\u0131yla an\u0131lmadan. Bir istisna anlat\u0131lmay\u0131 hak ediyor, \u00e7\u00fcnk\u00fc i\u015flerin ger\u00e7ekte nas\u0131l pazarl\u0131k edildi\u011fini iyi g\u00f6steriyor: Atlanta’da FIFA, \u00e7at\u0131daki Mercedes logosunun g\u00f6r\u00fcn\u00fcr kalmas\u0131na izin verdi, \u00e7\u00fcnk\u00fc logo d\u00f6nen panellerden olu\u015fuyor ve \u00e7at\u0131ya zarar vermeden kapat\u0131lam\u0131yor. Stadyum ismini kaybetti, markas\u0131n\u0131n tamam\u0131n\u0131 de\u011fil.<\/p>\n

Pazar\u0131n de\u011feri, rakamlarla<\/h2>\n

En g\u00fcncel referans SponsorUnited’dan geliyor: Amerika Birle\u015fik Devletleri’nde markalar yedi b\u00fcy\u00fck profesyonel ligde spor tesisi isim haklar\u0131na y\u0131lda yakla\u015f\u0131k 891 milyon dolar harc\u0131yor; bu tutar\u0131n 400 milyon dolardan fazlas\u0131n\u0131 tek ba\u015f\u0131na finans sekt\u00f6r\u00fc kar\u015f\u0131l\u0131yor. Stadyum ve arena isimlendirmesi, birlikte 3,3 milyar dolar eden, yani tak\u0131mlar\u0131n t\u00fcm sponsorluk gelirinin yakla\u015f\u0131k %40’\u0131n\u0131 olu\u015fturan be\u015f b\u00fcy\u00fck varl\u0131k kaleminden biri.<\/p>\n

Zirvede h\u00e2l\u00e2 Inglewood’daki SoFi Stadium var: yirmi y\u0131l i\u00e7in 625 milyon dolar, y\u0131lda yakla\u015f\u0131k 31,25 milyon dolar, sporda imzalanm\u0131\u015f en zengin isim hakk\u0131 s\u00f6zle\u015fmesi. Onun ard\u0131ndan Dallas Cowboys’un AT&T Stadium’u y\u0131ll\u0131k 17-19 milyon dolar band\u0131nda yer al\u0131yor. San Francisco 49ers’\u0131n Levi’s Stadium’u bug\u00fcn y\u0131lda yakla\u015f\u0131k 11 milyon dolar de\u011ferinde; 2013’te imzalanan yirmi y\u0131ll\u0131k s\u00f6zle\u015fme 220,3 milyon dolard\u0131 ve 2043 sezonuna kadar uzanan 170 milyon dolarl\u0131k uzatmayla y\u0131lda yakla\u015f\u0131k 17 milyon dolara \u00e7\u0131kacak. D\u00fcr\u00fcst\u00e7e s\u00f6ylemek gerekir ki bu de\u011ferler do\u011frusal de\u011fil: SoFi s\u00f6zle\u015fmesi artan bedeller \u00f6ng\u00f6r\u00fcyor, ilk y\u0131llardaki yakla\u015f\u0131k 16,9 milyondan 29 milyona do\u011fru, dolay\u0131s\u0131yla ortalama rakam hik\u00e2yenin yaln\u0131zca bir k\u0131sm\u0131n\u0131 anlat\u0131yor.<\/p>\n

Avrupa’da rakamlar bamba\u015fka bir gezegen ve onlara ho\u015fg\u00f6r\u00fcs\u00fcz bakmakta fayda var. Serie A’da en \u00f6nemli s\u00f6zle\u015fme h\u00e2l\u00e2 Juventus ile Allianz aras\u0131ndaki: yenilenen anla\u015fma 1 Temmuz 2023’ten 30 Haziran 2030’a kadar ge\u00e7erli ve 103,1 milyon euro de\u011ferinde; bu tutar \u00f6nceki s\u00f6zle\u015fmelere ek niteli\u011finde, o s\u00f6zle\u015fmeler ise 75 milyon euroluk garanti asgari, yani sezon ba\u015f\u0131na yakla\u015f\u0131k 6,2 milyon euro \u00f6ng\u00f6r\u00fcyordu.<\/p>\n

Juventus’un alt\u0131nda \u00f6l\u00e7ek h\u0131zla d\u00fc\u015f\u00fcyor, ama hareket ediyor, ve ilgin\u00e7 olan da bu. Atalanta 2025’e kadar Gewiss’ten sezon ba\u015f\u0131na yakla\u015f\u0131k 750.000 euro al\u0131yordu, sonra New Balance ile imzalad\u0131: 2025\/26’dan 2030\/31’e ayn\u0131 tesis y\u0131lda yakla\u015f\u0131k 2,4 milyon euro ediyor, yani \u00fc\u00e7 kat\u0131ndan fazla. Udinese, 2023’te ba\u015flayan be\u015f y\u0131ll\u0131k s\u00f6zle\u015fmeyle Bluenergy’den sezon ba\u015f\u0131na yakla\u015f\u0131k 1 milyon euro al\u0131yor. Di\u011fer u\u00e7ta Monza, U-Power d\u00f6nemini y\u0131ll\u0131k 250.000 euroyla kapatt\u0131 ve 1 Temmuz 2026’dan itibaren stadyumunun ad\u0131 yeniden Brianteo oldu. 2026\/27 sezonunda Serie A’da isim hakk\u0131 ta\u015f\u0131yan be\u015f stadyum var: Allianz Stadium, New Balance Arena, Mapei Stadium, Bluenergy Stadium ve Unipol Domus.<\/p>\n

\u0130talya’da isim hakk\u0131 neden daha az ediyor<\/h2>\n

Cevap tek ve futbol de\u011fil: m\u00fclkiyet. Amerika Birle\u015fik Devletleri’nde ismi satan taraf tesisin sahibidir ve her metrekaresini y\u00f6netir. \u0130talya’da stadyumlar\u0131n \u00e7o\u011fu belediyeye aittir ve kamu mal\u0131n\u0131 imtiyazla i\u015fleten bir kul\u00fcp daha zay\u0131f, daha k\u0131sa ve siyasi mutabakata oldu\u011fu kadar taraftar\u0131n tarih\u00ee isme ba\u011fl\u0131l\u0131\u011f\u0131na da daha a\u00e7\u0131k bir hak satar.<\/p>\n

Bu y\u00fczden 5 Kas\u0131m 2025 pek \u00e7ok s\u00f6zle\u015fme yenilemesinden daha fazlas\u0131n\u0131 ifade ediyor: Milano Belediyesi o g\u00fcn Meazza Stadyumu ile \u00e7evresindeki alanlar\u0131n Inter ve Milan’a 197 milyon euroya devrine ili\u015fkin tapu i\u015flemini imzalad\u0131; \u00f6deme taksitli ve imzadan \u00f6nce 91,96 milyon euroluk ilk dilim \u00f6dendi. S\u00fcre\u00e7le ilgili olarak Milano Savc\u0131l\u0131\u011f\u0131 ihaleye fesat kar\u0131\u015ft\u0131rma iddias\u0131yla dosya a\u00e7t\u0131, bunu da s\u00f6ylemek gerekir. O andan itibaren San Siro’nun isim hakk\u0131 \u00f6zel bir varl\u0131kt\u0131r, uzun vadede pazarl\u0131\u011fa a\u00e7\u0131kt\u0131r ve sahiplerinin yeniden tasarlayabilece\u011fi bir tesis \u00fczerindedir. \u0130talya’da eksik olan ad\u0131m buydu. Pazar\u0131n onu ger\u00e7ekten fiyatlamas\u0131 ne kadar s\u00fcrer, g\u00f6rece\u011fiz.<\/p>\n

Motor sporlar\u0131nda isim hakk\u0131 farkl\u0131 \u00e7al\u0131\u015f\u0131r<\/h2>\n

Bizim sekt\u00f6r\u00fcm\u00fczde tesis, bir \u015fehrin ortas\u0131ndaki 60.000 ki\u015filik stadyum de\u011fildir: \u00e7o\u011fu zaman yerle\u015fim d\u0131\u015f\u0131nda, seyirci ak\u0131\u015f\u0131 y\u0131lda birka\u00e7 hafta sonuna s\u0131k\u0131\u015fm\u0131\u015f bir pisttir. Dolay\u0131s\u0131yla de\u011fer fiziksel ge\u00e7i\u015ften de\u011fil, ismin ma\u00e7 anlat\u0131m\u0131nda, televizyon grafiklerinde, sonu\u00e7larda ve ar\u015fivlerde tekrarlanmas\u0131ndan do\u011far. Red Bull Ring u\u00e7 \u00f6rnektir: bir pisti sat\u0131n al\u0131p ona kendi ad\u0131n\u0131 veren \u015firket, o pist her an\u0131ld\u0131\u011f\u0131nda zorunlu bir an\u0131lma elde eder, kal\u0131c\u0131 olarak.<\/p>\n

Ancak motor sporlar\u0131nda ba\u015fka hi\u00e7bir yerde olmad\u0131\u011f\u0131 kadar net g\u00f6r\u00fclen bir s\u0131n\u0131r var ve ad\u0131n\u0131 koymak do\u011fru olur. Tayland’daki Buriram pisti ticari olarak, isim hakk\u0131n\u0131 elinde tutan bira markas\u0131ndan \u00f6t\u00fcr\u00fc Chang International Circuit ad\u0131n\u0131 ta\u015f\u0131r, ama alkol reklam\u0131n\u0131n k\u0131s\u0131tl\u0131 oldu\u011fu pazarlarda n\u00f6tr Buriram International Circuit ad\u0131yla an\u0131l\u0131r. Ayn\u0131 varl\u0131k, yay\u0131nland\u0131\u011f\u0131 \u00fclkeye g\u00f6re farkl\u0131 getiri sa\u011flar. K\u00fcresel bir sporda isim hakk\u0131 sat\u0131n alan, tek bir rakam de\u011fil, pazar pazar eri\u015fim tahmini talep etmelidir. Endonezya’da Pertamina Mandalika International Circuit ise tersi bir \u00f6rnek sunar: devlet enerji \u015firketi pisti \u00f6nce \u00fclke i\u00e7inde bir itibar platformu olarak kullan\u0131r.<\/p>\n

Bir de ismini hi\u00e7 satmayan pistler var, \u00e7\u00fcnk\u00fc onu zaten iyi harcam\u0131\u015flar: Misano World Circuit Marco Simoncelli ve Autodromo Enzo e Dino Ferrari, sevgi ve kimlik bak\u0131m\u0131ndan herhangi bir y\u0131ll\u0131k bedelin getirece\u011finden fazlas\u0131n\u0131 ediyor. Her isim sat\u0131l\u0131k de\u011fildir, hepsi de sat\u0131l\u0131k olmamal\u0131d\u0131r.<\/p>\n

Be\u015f hata, bana g\u00f6re<\/h2>\n

Birincisi: envanteri almadan ismi almak. A\u011f\u0131rlama paketi olmayan, ortak alanlarda aktivasyon hakk\u0131 olmayan, seyirci verisine eri\u015fimi olmayan ve tesisin g\u00f6rselini kendi reklam\u0131nda kullanma hakk\u0131 olmayan bir isim hakk\u0131, \u00e7at\u0131ya yap\u0131\u015ft\u0131r\u0131lm\u0131\u015f bir etikettir. Pahal\u0131 bir etiket.<\/p>\n

\u0130kincisi: n\u00f6trle\u015ftirme maddelerini okumamak. Uluslararas\u0131 federasyon etkinliklerine ev sahipli\u011fi yapan her tesis, ki motor sporlar\u0131nda bu neredeyse hepsi demektir, ticari ismin ask\u0131ya al\u0131nd\u0131\u011f\u0131 d\u00f6nemlere tabidir. Bu d\u00f6nemler imzadan \u00f6nce bilinmeli, say\u0131salla\u015ft\u0131r\u0131lmal\u0131 ve s\u00f6zle\u015fmede telafi edilmelidir; turnuva ba\u015flad\u0131ktan sonra ke\u015ffedilmemelidir.<\/p>\n

\u00dc\u00e7\u00fcnc\u00fcs\u00fc: benimsenme s\u00fcresini hafife almak. Kamuoyu eski ismi y\u0131llarca kullanmaya devam eder. G\u00f6rd\u00fc\u011f\u00fcm yat\u0131r\u0131m planlar\u0131nda yeni ismin tutmas\u0131 i\u00e7in gereken ileti\u015fim maliyeti neredeyse her zaman unutulur ve bu marjinal bir kalem de\u011fildir.<\/p>\n

D\u00f6rd\u00fcnc\u00fcs\u00fc: m\u00fclk sahibi olmayanla imzalamak. Tesis kamuya aitse ve kul\u00fcp onu imtiyazla i\u015fletiyorsa, isim hakk\u0131n\u0131n s\u00fcresi imtiyaz s\u00fcresini asla a\u015famaz. Bu \u00f6nceden, s\u00f6zle\u015fme elde do\u011frulan\u0131r.<\/p>\n

Be\u015fincisi: isim hakk\u0131n\u0131 var\u0131\u015f noktas\u0131 sanmak. Neredeyse her zaman \u00e7ok daha geni\u015f bir ticari ili\u015fkinin ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r.<\/p>\n

\u0130smin etraf\u0131ndaki her \u015fey<\/h2>\n

Bu pazar\u0131n en az g\u00f6r\u00fcnen k\u0131sm\u0131, bana g\u00f6re, sanayi \u015firketinin en iyi marj\u0131 buldu\u011fu k\u0131s\u0131md\u0131r. Yine SponsorUnited verilerine g\u00f6re, Amerika Birle\u015fik Devletleri’nde yaln\u0131zca antrenman tesislerinin isim haklar\u0131 y\u0131lda 300 milyon dolar\u0131n \u00fczerinde yat\u0131r\u0131m topluyor, bu da b\u00fcy\u00fck varl\u0131klara yap\u0131lan harcaman\u0131n yakla\u015f\u0131k %9’u. Bu tesisler televizyonda neredeyse hi\u00e7 g\u00f6r\u00fcnmez, ama B2B mant\u0131\u011f\u0131yla sat\u0131\u015f yapanlar i\u00e7in \u00e7ok iyi \u00e7al\u0131\u015f\u0131r.<\/p>\n

Sonra in\u015faat ve i\u015fletme tedarik zinciri geliyor; bizim mesle\u011fimizde en hafife al\u0131nan alan budur. \u00c7imento, boya, do\u011frama, d\u00f6\u015feme, elektrik tesisat\u0131, kablolama, wi-fi a\u011f\u0131, biletleme sistemi, mobilya, ayd\u0131nlatma ya da yemek ekipman\u0131 \u00fcreten bir \u015firket projeye tedarik\u00e7i olarak girip ortak olarak \u00e7\u0131kabilir; tedarikin tamam\u0131n\u0131 ya da bir k\u0131sm\u0131n\u0131 kar\u015f\u0131 edim bi\u00e7iminde kapatarak. Kul\u00fcp tesisi daha iyi ko\u015fullarla elde eder, \u015firket g\u00f6r\u00fcn\u00fcrl\u00fck, ger\u00e7ek bir vaka incelemesi ve kendi m\u00fc\u015fterilerini g\u00f6t\u00fcrebilece\u011fi kal\u0131c\u0131 bir showroom kazan\u0131r. \u0130ki taraf\u0131n \u00e7\u0131karlar\u0131n\u0131n ger\u00e7ekten \u00f6rt\u00fc\u015ft\u00fc\u011f\u00fc ender kurgulardan biridir: i\u015fveren m\u00fckemmel bir bina ister, tedarik\u00e7i o binan\u0131n kendi kalitesini kan\u0131tlamas\u0131n\u0131 ister.<\/p>\n

Ayn\u0131s\u0131 i\u015fletme a\u015famas\u0131nda da ge\u00e7erli: yeme i\u00e7me, temizlik, bak\u0131m, g\u00fcvenlik, lojistik. Her i\u015fletme s\u00f6zle\u015fmesi, hen\u00fcz kimsenin \u00f6yle yazmad\u0131\u011f\u0131 bir sponsorluk s\u00f6zle\u015fmesidir.<\/p>\n

B\u00f6yle bir operasyon nas\u0131l kurulur<\/h2>\n

RTR<\/a> olarak bu t\u00fcr projelerde kulland\u0131\u011f\u0131m\u0131z y\u00f6ntem be\u015f ad\u0131mdan olu\u015fur. Bir, i\u015fin ya da i\u015fletmenin t\u00fcm \u015fartnamesini kalem kalem, miktar ve de\u011ferleriyle haritalamak. \u0130ki, bu haritay\u0131 ilgili sekt\u00f6rde daha \u00f6nce spora yat\u0131r\u0131m yapm\u0131\u015f \u015firketlerin listesiyle kesi\u015ftirmek, \u00e7\u00fcnk\u00fc karar d\u00f6ng\u00fcs\u00fc en k\u0131sa olanlar onlard\u0131r. \u00dc\u00e7, masalar\u0131 a\u00e7madan \u00f6nce kategori m\u00fcnhas\u0131rl\u0131\u011f\u0131n\u0131 tan\u0131mlamak, ki ayn\u0131 projede rakip iki tedarik\u00e7iyle kar\u015f\u0131la\u015f\u0131lmas\u0131n. D\u00f6rt, teklifi indirim olarak de\u011fil k\u0131smi kar\u015f\u0131 edim olarak kurmak: muhasebe fark\u0131 her iki taraf i\u00e7in de \u00f6nemlidir. Be\u015f, ortaklar aras\u0131ndaki ticari g\u00f6r\u00fc\u015fme program\u0131n\u0131 yaz\u0131l\u0131 hale getirmek, \u00e7\u00fcnk\u00fc kurdele kesildikten sonra ili\u015fkiyi ayakta tutan budur.<\/p>\n

Motor sporlar\u0131nda sponsorlukla<\/a> u\u011fra\u015fan biri \u015femay\u0131 tan\u0131yacakt\u0131r: bir tak\u0131mda uygulanan\u0131n ayn\u0131s\u0131d\u0131r, orada title sponsor g\u00f6r\u00fcnen kalem, technical partner’lar ise projeyi m\u00fcmk\u00fcn k\u0131lanlard\u0131r. Tesislerde fark, varl\u0131\u011f\u0131n otuz y\u0131l ayakta kalmas\u0131d\u0131r.<\/p>\n

Son bir \u015fey, ve bu t\u00fcr bir yat\u0131r\u0131m\u0131 de\u011ferlendiren herkes i\u00e7in ge\u00e7erli. Binan\u0131n \u00fczerindeki isim sizin de\u011fil. Kiral\u0131k, vadesi var, onu s\u00f6nd\u00fcrebilecek maddeleri var ve tam olarak etraf\u0131na in\u015fa etti\u011finiz her \u015fey kadar de\u011ferli.<\/p>\n

\u0130sim sat\u0131n al\u0131nmaz. Kiralan\u0131r. Her zaman.<\/strong><\/p>\n

Kaynaklar:<\/strong> SponsorUnited, Major Assets Series: Venue Naming Rights<\/a>; SponsorUnited, Major Assets Series: Practice Facility Naming Rights<\/a>; Il Sole 24 Ore, San Siro’nun Inter ve Milan’a sat\u0131\u015f\u0131<\/a>; Treccani, \u0130talya’da stadyum isim haklar\u0131<\/a>.<\/p>\n

\r\n\r\n

Spor tesisi isim haklar\u0131 hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Stadyum isim hakk\u0131 nedir?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Bir bedel kar\u015f\u0131l\u0131\u011f\u0131nda verilen, bir spor tesisine kendi ad\u0131n\u0131 verme ve bu ad\u0131 ileti\u015fimde kullanma hakk\u0131d\u0131r. S\u00f6zle\u015fme genellikle sekiz ila on y\u0131ldan ba\u015flar ve isme bir aktivasyon paketi e\u015flik eder: a\u011f\u0131rlama, reklam alanlar\u0131, tesise ili\u015fkin g\u00f6rsel haklar ve etkinlik seyircisine eri\u015fim.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n \u0130sim haklar\u0131 pazar\u0131 ne kadar b\u00fcy\u00fck?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

SponsorUnited verilerine g\u00f6re ABD’nin yedi b\u00fcy\u00fck profesyonel liginde markalar yaln\u0131zca tesis isim haklar\u0131na y\u0131lda yakla\u015f\u0131k 891 milyon dolar yat\u0131r\u0131yor; bunun 400 milyon dolardan fazlas\u0131 finans sekt\u00f6r\u00fcnden geliyor. En zengin s\u00f6zle\u015fme SoFi Stadium’unki: yirmi y\u0131lda 625 milyon dolar.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Serie A kul\u00fcpleri isim haklar\u0131ndan ne kadar kazan\u0131yor?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\u0130talyan rakamlar\u0131 Amerikan rakamlar\u0131n\u0131n bir b\u00fcy\u00fckl\u00fck mertebesi alt\u0131nda. Juventus-Allianz anla\u015fmas\u0131 1 Temmuz 2023 ile 30 Haziran 2030 aras\u0131nda 103,1 milyon euro de\u011ferinde. Atalanta, Gewiss ile sezon ba\u015f\u0131na yakla\u015f\u0131k 750.000 eurodan 2025\/26’dan itibaren New Balance ile y\u0131lda yakla\u015f\u0131k 2,4 milyon euroya ge\u00e7ti; Udinese Bluenergy’den sezon ba\u015f\u0131na yakla\u015f\u0131k 1 milyon euro al\u0131yor. 2026\/27 sezonunda isim hakk\u0131 ta\u015f\u0131yan be\u015f Serie A stadyumu var: Allianz Stadium, New Balance Arena, Mapei Stadium, Bluenergy Stadium ve Unipol Domus.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Bir tesisin ticari ad\u0131 ask\u0131ya al\u0131nabilir mi?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Evet. Uluslararas\u0131 federasyonlar kendi etkinliklerinde temiz tesis kurallar\u0131 uygular: 2026 futbol D\u00fcnya Kupas\u0131’nda ilgili ABD stadyumlar\u0131 turnuva boyunca n\u00f6tr adlarla faaliyet g\u00f6sterdi. Ayr\u0131ca alkol reklam\u0131na ili\u015fkin olanlar gibi, baz\u0131 \u00fclkelerde alternatif bir ad kullan\u0131lmas\u0131n\u0131 zorunlu k\u0131lan pazar k\u0131s\u0131tlamalar\u0131 vard\u0131r.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Motor sporlar\u0131nda isim haklar\u0131 stadyumlardaki gibi mi i\u015fler?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\u0130lke ayn\u0131, ama de\u011fer farkl\u0131 olu\u015fur. Bir pistte getiri seyirci say\u0131s\u0131na \u00e7ok az, ismin ma\u00e7 anlat\u0131m\u0131nda, televizyon grafiklerinde ve resm\u00ee sonu\u00e7larda tekrarlanmas\u0131na \u00e7ok fazla ba\u011fl\u0131d\u0131r; bu y\u00fczden yay\u0131n kapsam\u0131na ve yerel reklam k\u0131s\u0131tlamalar\u0131na g\u00f6re pazar pazar de\u011ferlendirilmelidir.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

2026 yaz\u0131nda, futbol D\u00fcnya Kupas\u0131 boyunca, Amerika Birle\u015fik Devletleri’nin en tan\u0131n\u0131r \u00fc\u00e7 stadyumu sponsorlar\u0131n\u0131n her y\u0131l paras\u0131n\u0131 \u00f6dedi\u011fi ismi kullanmay\u0131 b\u0131rakt\u0131. MetLife Stadium, AT&T Stadium ve Mercedes-Benz Stadium haritalarda ve ma\u00e7 anlat\u0131mlar\u0131nda yeniden New York New Jersey Stadium, Dallas Stadium ve Atlanta Stadium oldu. Bu, FIFA’n\u0131n temiz stadyum kural\u0131d\u0131r ve bir isim hakk\u0131n\u0131n ger\u00e7ekte ne […]<\/p>\n","protected":false},"author":14,"featured_media":190965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20207,20198],"tags":[],"class_list":["post-242409","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi-tr","category-spor-sponsorluklari"],"acf":[],"contentshake_article_id":"","yoast_head":"\n\u0130sim hakk\u0131: bir stadyuma ad\u0131n\u0131z\u0131 koymak ne de\u011fer ta\u015f\u0131r<\/title>\n<meta name=\"description\" content=\"2026'da isim haklar\u0131 ne ediyor: ABD'de y\u0131lda 891 milyon dolar, Serie A'n\u0131n rakamlar\u0131, San Siro \u00f6rne\u011fi ve motor sporlar\u0131nda i\u015fleyi\u015fi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130sim hakk\u0131: bir stadyuma kendi ad\u0131n\u0131z\u0131 koymak ger\u00e7ekte ne de\u011fer ta\u015f\u0131r\" \/>\n<meta property=\"og:description\" content=\"2026'da isim haklar\u0131 ne ediyor: ABD'de y\u0131lda 891 milyon dolar, Serie A'n\u0131n rakamlar\u0131, San Siro \u00f6rne\u011fi ve motor sporlar\u0131nda i\u015fleyi\u015fi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pastorelli-mclaren-3-7.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1000\" \/>\n\t<meta property=\"og:image:height\" content=\"667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"\u0130sim hakk\u0131: bir stadyuma kendi ad\u0131n\u0131z\u0131 koymak ger\u00e7ekte ne de\u011fer ta\u015f\u0131r\",\"datePublished\":\"2020-02-26T13:04:57+00:00\",\"dateModified\":\"2026-09-22T10:20:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\\\/\"},\"wordCount\":2370,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pastorelli-mclaren-3-7.jpg\",\"articleSection\":[\"Spor Pazarlamas\u0131\",\"Spor Sponsorluklar\u0131\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\\\/\",\"name\":\"\u0130sim hakk\u0131: bir stadyuma ad\u0131n\u0131z\u0131 koymak ne de\u011fer ta\u015f\u0131r\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pastorelli-mclaren-3-7.jpg\",\"datePublished\":\"2020-02-26T13:04:57+00:00\",\"dateModified\":\"2026-09-22T10:20:24+00:00\",\"description\":\"2026'da isim haklar\u0131 ne ediyor: ABD'de y\u0131lda 891 milyon dolar, Serie A'n\u0131n rakamlar\u0131, San Siro \u00f6rne\u011fi ve motor sporlar\u0131nda i\u015fleyi\u015fi.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pastorelli-mclaren-3-7.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/pastorelli-mclaren-3-7.jpg\",\"width\":1000,\"height\":667,\"caption\":\"Spor mekanlar\u0131 ve sponsorluk\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u0130sim hakk\u0131: bir stadyuma kendi ad\u0131n\u0131z\u0131 koymak ger\u00e7ekte ne de\u011fer ta\u015f\u0131r\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"\u0130sim hakk\u0131: bir stadyuma ad\u0131n\u0131z\u0131 koymak ne de\u011fer ta\u015f\u0131r","description":"2026'da isim haklar\u0131 ne ediyor: ABD'de y\u0131lda 891 milyon dolar, Serie A'n\u0131n rakamlar\u0131, San Siro \u00f6rne\u011fi ve motor sporlar\u0131nda i\u015fleyi\u015fi.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/","og_locale":"tr_TR","og_type":"article","og_title":"\u0130sim hakk\u0131: bir stadyuma kendi ad\u0131n\u0131z\u0131 koymak ger\u00e7ekte ne de\u011fer ta\u015f\u0131r","og_description":"2026'da isim haklar\u0131 ne ediyor: ABD'de y\u0131lda 891 milyon dolar, Serie A'n\u0131n rakamlar\u0131, San Siro \u00f6rne\u011fi ve motor sporlar\u0131nda i\u015fleyi\u015fi.","og_url":"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1000,"height":667,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pastorelli-mclaren-3-7.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Riccardo Taf\u00e0","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"\u0130sim hakk\u0131: bir stadyuma kendi ad\u0131n\u0131z\u0131 koymak ger\u00e7ekte ne de\u011fer ta\u015f\u0131r","datePublished":"2020-02-26T13:04:57+00:00","dateModified":"2026-09-22T10:20:24+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/"},"wordCount":2370,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pastorelli-mclaren-3-7.jpg","articleSection":["Spor Pazarlamas\u0131","Spor Sponsorluklar\u0131"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/","url":"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/","name":"\u0130sim hakk\u0131: bir stadyuma ad\u0131n\u0131z\u0131 koymak ne de\u011fer ta\u015f\u0131r","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pastorelli-mclaren-3-7.jpg","datePublished":"2020-02-26T13:04:57+00:00","dateModified":"2026-09-22T10:20:24+00:00","description":"2026'da isim haklar\u0131 ne ediyor: ABD'de y\u0131lda 891 milyon dolar, Serie A'n\u0131n rakamlar\u0131, San Siro \u00f6rne\u011fi ve motor sporlar\u0131nda i\u015fleyi\u015fi.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pastorelli-mclaren-3-7.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pastorelli-mclaren-3-7.jpg","width":1000,"height":667,"caption":"Spor mekanlar\u0131 ve sponsorluk"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-kompleksleri-ve-sponsorluk-isimlendirme-haklari-ve-dahasi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"\u0130sim hakk\u0131: bir stadyuma kendi ad\u0131n\u0131z\u0131 koymak ger\u00e7ekte ne de\u011fer ta\u015f\u0131r"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/tr\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242409","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=242409"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242409\/revisions"}],"predecessor-version":[{"id":356016,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242409\/revisions\/356016"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/190965"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=242409"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=242409"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=242409"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}