{"id":242417,"date":"2019-11-29T09:16:21","date_gmt":"2019-11-29T08:16:21","guid":{"rendered":"https:\/\/rtrsports.com\/formula-e-sponsorluklar-is-gelecegi\/"},"modified":"2026-09-21T16:39:54","modified_gmt":"2026-09-21T14:39:54","slug":"formula-e-sponsorluklar-is-gelecegi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/formul-e-sponsorluklar-is-gelecegi\/","title":{"rendered":"Formula E: sponsorluklar, i\u015f d\u00fcnyas\u0131 ve gelecek"},"content":{"rendered":"

Formula E, GEN4 sezonuna 561 milyon k\u00fcm\u00fclatif televizyon izleyicisi, alt\u0131 ba\u011fl\u0131 \u00fcretici ve 600 kW g\u00fcc\u00fcnde d\u00f6rt \u00e7eker bir ara\u00e7la giriyor. On iki sezon sonra elektrikli \u015fampiyona art\u0131k bir bahis de\u011fil: kendi rakamlar\u0131na sahip bir sponsorluk varl\u0131\u011f\u0131 ve Formula 1’e uygulanan \u00f6l\u00e7\u00fctlerle de\u011ferlendirilmeyi hak ediyor.<\/em><\/p>\n

Eyl\u00fcl 2026’da g\u00fcncellendi.<\/em><\/p>\n

Formula E 2014’te do\u011fdu\u011funda her pazarlama direkt\u00f6r\u00fcn\u00fcn sordu\u011fu soru hayatta kal\u0131p kalmayaca\u011f\u0131yd\u0131. On bir y\u0131l sonra soru daha yararl\u0131 bir h\u00e2l ald\u0131: bu nas\u0131l bir ticari platform ve hangi markalar i\u00e7in i\u00e7ten yanmal\u0131 bir \u015fampiyonadan daha iyi \u00e7al\u0131\u015f\u0131yor. Yan\u0131t, temmuz 2025’te kapanan 11. sezonun rakamlar\u0131yla ba\u015fl\u0131yor.<\/p>\n

11. sezonun rakamlar\u0131 ne diyor<\/h2>\n

K\u00fcresel k\u00fcm\u00fclatif televizyon izlenmesi, \u00f6nceki sezona g\u00f6re %14 art\u0131\u015fla 561 milyon izleyiciye ula\u015ft\u0131; yar\u0131\u015f ba\u015f\u0131na ortalama %16 art\u0131\u015fla 33 milyon oldu. \u015eampiyona ad\u0131na ba\u011f\u0131ms\u0131z ara\u015ft\u0131rma kurulu\u015fu Potentia Insight taraf\u0131ndan 16 pazarda 33.000 kat\u0131l\u0131mc\u0131yla \u00f6l\u00e7\u00fclen taraftar taban\u0131 %13 art\u0131\u015fla 422 milyon ki\u015fiye \u00e7\u0131kt\u0131; y\u00fcksek ba\u011fl\u0131l\u0131k g\u00f6steren taraftarlar\u0131n pay\u0131 ise 10. sezona g\u00f6re %9 b\u00fcy\u00fcyerek %58’e y\u00fckseldi. \u015eampiyona tarihinin en \u00e7ok izlenen tek etkinli\u011fi, \u015fampiyonan\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 verilere g\u00f6re 46 milyon k\u00fcm\u00fclatif izleyiciyle Meksiko ePrix’i oldu.<\/p>\n

Bu rakamlar\u0131 olduklar\u0131 gibi okumak gerekir. Mutlak de\u011ferde Formula 1 ile yar\u0131\u015fm\u0131yorlar, ama spor haklar\u0131 pazar\u0131nda, \u00e7ift haneli b\u00fcy\u00fcmenin nadir oldu\u011fu bir pazarda, \u00e7ift haneli b\u00fcy\u00fcyen bir m\u00fclkiyeti tarif ediyorlar. Bir sponsor i\u00e7in bunun anlam\u0131 nettir: bug\u00fcnk\u00fc giri\u015f maliyeti, \u00f6n\u00fcm\u00fczdeki sezonlarda daha b\u00fcy\u00fck olacak bir izleyici taban\u0131 \u00fczerinden hesaplan\u0131yor. Bu, f\u0131rsat penceresinin operasyonel tan\u0131m\u0131d\u0131r.<\/p>\n

GEN4 teknik a\u011f\u0131rl\u0131k merkezini kayd\u0131r\u0131yor<\/h2>\n

2026-27 sezonundan itibaren \u015fampiyona d\u00f6rd\u00fcnc\u00fc nesil araca ge\u00e7iyor. S\u0131\u00e7rama ciddi: s\u0131ralama turlar\u0131nda ve Attack Mode’da 600 kW tepe g\u00fc\u00e7, yar\u0131\u015f konfig\u00fcrasyonunda 450 kW, GEN3 Evo’ya k\u0131yasla yakla\u015f\u0131k %70 art\u0131\u015f, kal\u0131c\u0131 aktif d\u00f6rt \u00e7eker, 335 km\/s \u00fczeri h\u0131z, 0’dan 100 km\/s’e yakla\u015f\u0131k 1,8 saniyede ula\u015fma ve frenleme s\u0131ras\u0131nda geri kazan\u0131m kapasitesinin yakla\u015f\u0131k 600 kW’tan 700 kW’a \u00e7\u0131kmas\u0131. Her ara\u00e7 en az %20 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzemeyle \u00fcretiliyor ve \u00f6mr\u00fc sonunda geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir olacak \u015fekilde tasarlan\u0131yor.<\/p>\n

Pazarlamac\u0131 i\u00e7in ilgin\u00e7 olan teknik f\u00f6y de\u011fil. \u0130lgin\u00e7 olan, Formula E’nin tek koltuklu kategoriler aras\u0131nda kal\u0131c\u0131 d\u00f6rt \u00e7ekerle yar\u0131\u015fmas\u0131 ve geri kazan\u0131lan enerji oran\u0131n\u0131n, enerji y\u00f6netimini yar\u0131\u015f i\u00e7inde g\u00f6r\u00fcn\u00fcr bir de\u011fi\u015fken h\u00e2line getirmesi. \u015eampiyona seri \u00fcretim teknolojisiyle ba\u011f\u0131n\u0131 her zaman satm\u0131\u015ft\u0131r; GEN4 ile bu ba\u011f teknik olmayan bir izleyiciye de kan\u0131tlanabilir h\u00e2le geliyor ve otomotiv, enerji ya da sanayi markas\u0131n\u0131n logonun \u00f6tesine ge\u00e7en bir anlat\u0131 kurabilece\u011fi zemin tam olarak buras\u0131d\u0131r.<\/p>\n

Alt\u0131 \u00fcretici ve bunun sponsorluk pazar\u0131 i\u00e7in anlam\u0131<\/h2>\n

GEN4 d\u00f6neminde ba\u011fl\u0131 \u00fcretici say\u0131s\u0131 alt\u0131: Porsche, Jaguar, Stellantis, Nissan, Lola ve Mahindra. Bu, merakl\u0131lara \u00f6zel bir ayr\u0131nt\u0131 de\u011fil. \u00dcretici say\u0131s\u0131 sponsorluk pazar\u0131n\u0131n derinli\u011fini belirler, \u00e7\u00fcnk\u00fc her fabrika program\u0131 beraberinde bir aktivasyon b\u00fct\u00e7esi, bir teknik tedarik\u00e7i a\u011f\u0131 ve ticari envanter \u00fczerinde rekabet bask\u0131s\u0131 getirir. \u00dcreticiler \u00e7ekildi\u011finde title sponsorluk fiyatlar\u0131 yumu\u015far ama medya de\u011feri incelir; geldiklerinde tersi olur.<\/p>\n

Bug\u00fcn giri\u015fi de\u011ferlendiren bir marka i\u00e7in pratik okuma \u015fudur: Formula E geri \u00e7ekilme de\u011fil, s\u0131nai konsolidasyon evresindedir. Giri\u015f e\u015fikleri Formula 1’inkinden daha eri\u015filebilir kal\u0131rken, eri\u015fim sa\u011flad\u0131klar\u0131 kitle bir y\u0131lda onda birden fazla b\u00fcy\u00fcm\u00fc\u015ft\u00fcr.<\/p>\n

Formula E’nin ger\u00e7ekten hizmet etti\u011fi marka profili<\/h2>\n

Erken fark edilmesi gereken do\u011fal bir eleme var, \u00e7\u00fcnk\u00fc yanl\u0131\u015f yat\u0131r\u0131mlar\u0131 \u00f6nl\u00fcyor. Formula E \u00fc\u00e7 profil i\u00e7in m\u00fckemmel \u00e7al\u0131\u015f\u0131r. Birincisi, anlatacak bir enerji d\u00f6n\u00fc\u015f\u00fcm\u00fc hik\u00e2yesi olan marka, enerji \u015firketinden komponent \u00fcreticisine kadar: burada ba\u011flam i\u015fin yar\u0131s\u0131n\u0131 yapar. \u0130kincisi, hesaplama g\u00fcc\u00fcn\u00fc, veri y\u00f6netimini ya da verimlili\u011fini u\u00e7 ve do\u011frulanabilir bir ortamda kan\u0131tlamas\u0131 gereken teknoloji veya yaz\u0131l\u0131m markas\u0131. \u00dc\u00e7\u00fcnc\u00fcs\u00fc, kentsel pazarlar\u0131 ve motorsporun ortalamas\u0131ndan daha gen\u00e7 bir kitleyi hedefleyen t\u00fcketici markas\u0131; \u015fampiyonan\u0131n \u015fehir merkezlerinde, uzak pistlerde de\u011fil, yar\u0131\u015fmas\u0131 burada avantaj sa\u011flar.<\/p>\n

Daha az iyi \u00e7al\u0131\u015ft\u0131\u011f\u0131 yer de s\u00f6ylenmeli: yaln\u0131zca farkl\u0131la\u015fmam\u0131\u015f televizyon eri\u015fimi hacmi arayanlar i\u00e7in. Bu hedef i\u00e7in br\u00fct temasta Formula 1 daha verimli kal\u0131r ve kar\u015f\u0131la\u015ft\u0131rma ideolojik konumlanmayla de\u011fil rakamlarla yap\u0131lmal\u0131d\u0131r.<\/p>\n

Ticari varl\u0131k olarak \u015fehir takvimi<\/h2>\n

\u015eehir format\u0131, sponsorlar\u0131n en s\u0131k hafife ald\u0131\u011f\u0131 unsurdur. \u015eehir i\u00e7inde yar\u0131\u015fmak, etkinli\u011fin m\u00fc\u015fteriler, bayiler ve \u00e7al\u0131\u015fanlar i\u00e7in y\u00fcr\u00fcyerek ya da toplu ta\u015f\u0131mayla ula\u015f\u0131labilir olmas\u0131 ve bir hospitality program\u0131n\u0131n ya da B2B aktivasyonunun lojistik maliyetinin, kal\u0131c\u0131 pistte ge\u00e7en bir Formula 1 hafta sonunun gerektirdi\u011finin k\u00fc\u00e7\u00fck bir b\u00f6l\u00fcm\u00fc olmas\u0131 demektir. U\u00e7u\u015f ve transfer organize etmeden otuz m\u00fc\u015fterisini uluslararas\u0131 bir spor etkinli\u011fine g\u00f6t\u00fcrmek isteyen orta \u00f6l\u00e7ekli bir \u015firket i\u00e7in ePrix ile Grand Prix aras\u0131ndaki fark imaj de\u011fil, b\u00fct\u00e7e fark\u0131d\u0131r.<\/p>\n

Formula E’de bir anla\u015fman\u0131n de\u011ferinin yaln\u0131zca televizyon g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcne bak\u0131larak yanl\u0131\u015f \u00f6l\u00e7\u00fclmesinin nedeni de budur. Getirinin \u00f6nemli bir b\u00f6l\u00fcm\u00fc saha aktivasyonlar\u0131ndan, paddock varl\u0131\u011f\u0131ndan ve bunlardan do\u011fan i\u00e7erikten gelir; yani buzda\u011f\u0131n\u0131n suyun alt\u0131ndaki k\u0131sm\u0131ndan, yan panele yap\u0131\u015ft\u0131r\u0131lan \u00e7\u0131kartmadan de\u011fil.<\/p>\n

Nas\u0131l ve hangi takvimle girilir<\/h2>\n

Tak\u0131mlar\u0131n ticari pencereleri genellikle bir sonraki sezon i\u00e7in ilkbahar ile yaz aras\u0131nda a\u00e7\u0131l\u0131r ve GEN4 ge\u00e7i\u015fi bir\u00e7ok g\u00f6r\u00fc\u015fmeyi ileri tarihe kayd\u0131rd\u0131, \u00e7\u00fcnk\u00fc tak\u0131mlar envanterlerini kapatmadan \u00f6nce nihai teknik tabloyu beklediler. \u015eimdi harekete ge\u00e7enlerin \u00f6n\u00fcnde, \u015fampiyonan\u0131n kabuk de\u011fi\u015ftirdi\u011fi iki ya da \u00fc\u00e7 sezonluk bir d\u00f6ng\u00fc var; bu da fiyatlar\u0131n beklenen b\u00fcy\u00fcmeyi hen\u00fcz i\u00e7ermedi\u011fi klasik durumdur.<\/p>\n

Tak\u0131mlar, g\u00f6r\u00fcn\u00fcrl\u00fck seviyeleri ve b\u00fct\u00e7eler aras\u0131nda y\u00f6n bulmak i\u00e7in Formula E sponsorlu\u011funa ayr\u0131lm\u0131\u015f sayfam\u0131z<\/a> paketleri ve operasyonel referanslar\u0131 bir araya getiriyor; birden fazla motorspor kategorisini kar\u015f\u0131la\u015ft\u0131ranlar ise b\u00fct\u00e7elerinin nerede daha \u00e7ok getirdi\u011fini g\u00f6rmek i\u00e7in MotoGP sponsorluklar\u0131<\/a> ve Formula 1<\/a> \u00e7er\u00e7evesinden ba\u015flayabilir.<\/p>\n

A\u00e7\u0131k kalan soru 2027 ve 2028’i ilgilendiriyor: GEN4 ilk d\u00f6ng\u00fcs\u00fcn\u00fc tamamlad\u0131\u011f\u0131nda, g\u00fc\u00e7 art\u0131\u015f\u0131n\u0131n ve d\u00f6rt \u00e7ekerin izleyici art\u0131\u015f\u0131 da \u00fcretip \u00fcretmedi\u011fi, yoksa yaln\u0131zca performans art\u0131\u015f\u0131 m\u0131 getirdi\u011fi g\u00f6r\u00fclecek. Bir kez olsun yan\u0131t\u0131 sponsorlar ve \u00fcreticiler analistlerden \u00f6nce bilecek: kendi aktivasyon verilerinde, sezon sezon g\u00f6recekler.<\/p>\n

Kaynaklar:<\/strong> Formula E, 11. sezonda rekor b\u00fcy\u00fcme<\/a> \u00b7 Formula E ve FIA GEN4’\u00fc tan\u0131tt\u0131<\/a> \u00b7 Formula E, GEN4 teknik f\u00f6y\u00fc<\/a> \u00b7 Formula E, Mahindra GEN4 d\u00f6neminde 2030’a kadar<\/a><\/p>\n

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S\u0131k sorulan sorular<\/b><\/h2>\r\n \r\n
\n
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\r\n Formula E'nin bug\u00fcnk\u00fc izleyici b\u00fcy\u00fckl\u00fc\u011f\u00fc nedir?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
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2025’te kapanan 11. sezonda Formula E, %14 art\u0131\u015fla 561 milyon k\u00fcm\u00fclatif k\u00fcresel televizyon izleyicisi ve yar\u0131\u015f ba\u015f\u0131na ortalama 33 milyon kaydetti. Potentia Insight taraf\u0131ndan 16 pazarda 33.000 kat\u0131l\u0131mc\u0131yla \u00f6l\u00e7\u00fclen taraftar taban\u0131 422 milyon ki\u015fiye ula\u015ft\u0131 ve bunun %58’i y\u00fcksek ba\u011fl\u0131l\u0131k g\u00f6steren taraftar olarak s\u0131n\u0131fland\u0131r\u0131ld\u0131.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n 2026-27'den itibaren GEN4 ara\u00e7la ne de\u011fi\u015fiyor?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

GEN4, s\u0131ralama ve Attack Mode’da 600 kW, yar\u0131\u015fta 450 kW tepe g\u00fc\u00e7 getiriyor; bu GEN3 Evo’ya g\u00f6re yakla\u015f\u0131k %70 fazla. Ayr\u0131ca kal\u0131c\u0131 aktif d\u00f6rt \u00e7eker, 335 km\/s \u00fczeri h\u0131z, yakla\u015f\u0131k 1,8 saniyede 0-100 km\/s ve 700 kW’a kadar frenleme geri kazan\u0131m\u0131 sunuyor. Her ara\u00e7ta en az %20 geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzeme kullan\u0131l\u0131yor.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

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\r\n GEN4 d\u00f6neminde Formula E'de hangi \u00fcreticiler var?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
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Alt\u0131 \u00fcretici var: Porsche, Jaguar, Stellantis, Nissan, Lola ve Mahindra. Fabrika programlar\u0131n\u0131n say\u0131s\u0131, sponsorluk pazar\u0131n\u0131n derinli\u011finin do\u011frudan g\u00f6stergesidir, \u00e7\u00fcnk\u00fc her \u00fcretici aktivasyon b\u00fct\u00e7esi ve ticari envanter \u00fczerinde rekabet bask\u0131s\u0131 getirir.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

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\r\n Formula E sponsorlu\u011fu ger\u00e7ekte hangi \u015firketlere uygun?<\/b>\r\n <\/h3>\r\n\r\n
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\r\n

En iyi \u00fc\u00e7 profil i\u00e7in \u00e7al\u0131\u015f\u0131r: kan\u0131tlanacak bir enerji d\u00f6n\u00fc\u015f\u00fcm\u00fc hik\u00e2yesi olan markalar, u\u00e7 bir ortamda veri ve verimlilik yetkinli\u011fini g\u00f6stermesi gereken teknoloji ve yaz\u0131l\u0131m markalar\u0131, kentsel pazarlara odaklanan t\u00fcketici markalar\u0131. Yaln\u0131zca farkl\u0131la\u015fmam\u0131\u015f yay\u0131n hacmi arayanlar i\u00e7in daha az verimlidir; bu hedef i\u00e7in Formula 1 daha uygundur.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

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\r\n Formula E'ye giri\u015f Formula 1'e k\u0131yasla ne kadar maliyetli?<\/b>\r\n <\/h3>\r\n\r\n
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E\u015fde\u011fer g\u00f6r\u00fcn\u00fcrl\u00fck seviyesinde Formula E’nin giri\u015f e\u015fikleri Formula 1’inkinden d\u00fc\u015f\u00fckt\u00fcr ve \u015fehir format\u0131 hospitality ile B2B aktivasyonunun lojistik maliyetini belirgin bi\u00e7imde azalt\u0131r. B\u00fct\u00e7e dilimine g\u00f6re ayr\u0131nt\u0131l\u0131 de\u011ferlendirme i\u00e7in Formula E sponsorluk maliyetlerine ayr\u0131lm\u0131\u015f analizimizden ba\u015flay\u0131p di\u011fer kategorilerin paketleriyle kar\u015f\u0131la\u015ft\u0131rmak gerekir.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Formula E, GEN4 sezonuna 561 milyon k\u00fcm\u00fclatif televizyon izleyicisi, alt\u0131 ba\u011fl\u0131 \u00fcretici ve 600 kW g\u00fcc\u00fcnde d\u00f6rt \u00e7eker bir ara\u00e7la giriyor. On iki sezon sonra elektrikli \u015fampiyona art\u0131k bir bahis de\u011fil: kendi rakamlar\u0131na sahip bir sponsorluk varl\u0131\u011f\u0131 ve Formula 1’e uygulanan \u00f6l\u00e7\u00fctlerle de\u011ferlendirilmeyi hak ediyor. Eyl\u00fcl 2026’da g\u00fcncellendi. Formula E 2014’te do\u011fdu\u011funda her pazarlama direkt\u00f6r\u00fcn\u00fcn […]<\/p>\n","protected":false},"author":2,"featured_media":190795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20027,20205,20026,20198],"tags":[],"class_list":["post-242417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-e","category-formula-e-tr","category-sponsorizzazioni-sportive","category-spor-sponsorluklari"],"acf":[],"contentshake_article_id":"","yoast_head":"\nFormula E sponsorlu\u011fu: i\u015f, rakamlar ve gelecek<\/title>\n<meta name=\"description\" content=\"Formula E sponsorlu\u011fu 2026: 561 milyon k\u00fcm\u00fclatif izleyici, alt\u0131 \u00fcretici, 600 kW'l\u0131k GEN4. 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