{"id":242417,"date":"2024-01-05T16:27:15","date_gmt":"2024-01-05T15:27:15","guid":{"rendered":"https:\/\/rtrsports.com\/formula-e-sponsorluklar-is-gelecegi\/"},"modified":"2025-07-16T16:32:33","modified_gmt":"2025-07-16T14:32:33","slug":"formula-e-sponsorluklar-is-gelecegi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/formul-e-sponsorluklar-is-gelecegi\/","title":{"rendered":"Formula E: sponsorluklar, i\u015f d\u00fcnyas\u0131 ve gelecek"},"content":{"rendered":"

FIA tam elektrikli serilerinin<\/strong> katlanarak b\u00fcy\u00fcmesi, t\u00fcm profesyonel \u015fampiyonalar ve liglerin yan\u0131 s\u0131ra spor pazarlamas\u0131yla u\u011fra\u015fan herkese hem spor hem de sponsorluk<\/strong> d\u00fczeyinde verilen \u00f6nemli bir sinyaldir. B\u00fcy\u00fck olmak istiyorsan\u0131z, \u015fimdi spor disiplinlerinin gelece\u011fi ve onlarla birlikte gelen i\u015f f\u0131rsatlar\u0131<\/strong> hakk\u0131nda d\u00fc\u015f\u00fcnmeye ba\u015flaman\u0131n tam zaman\u0131.<\/p>\n

Formula E<\/strong> ‘nin \u00fcreticilerin, yat\u0131r\u0131mc\u0131lar\u0131n, sponsorlar\u0131n ve payda\u015flar\u0131n dikkatini olduk\u00e7a h\u0131zl\u0131 bir \u015fekilde \u00e7ekmesi ve motor sporlar\u0131nda ve di\u011fer sporlarda sponsorlu\u011fun “bir sonraki b\u00fcy\u00fck \u015feyi” rol\u00fcn\u00fc \u00fcstlenmesi tesad\u00fcf de\u011fildir. Motor sporlar\u0131 \u015fampiyonalar\u0131n\u0131n yaln\u0131zca spor etkinlikleri olmad\u0131\u011f\u0131n\u0131, temelde otomobil ve motosiklet \u00fcreticileri i\u00e7in pazarlama \u00e7al\u0131\u015fmalar\u0131 ve Ar-Ge platformlar\u0131 oldu\u011funu unutamay\u0131z ve unutmamal\u0131y\u0131z. MotoGP<\/strong><\/a>Formula 1<\/strong>, Formula E<\/strong> ve benzeri sporlar, \u00fcreticilerin izleyicilere g\u00fc\u00e7lerini g\u00f6stermek ve gelece\u011fin otomobil ve motosikletlerine monte edecekleri teknolojileri geli\u015ftirmek i\u00e7in kulland\u0131klar\u0131 ara\u00e7lard\u0131r.<\/p>\n

Formula E ve otomobil \u00fcreticileri<\/h3>\n

Yukar\u0131daki bak\u0131\u015f a\u00e7\u0131s\u0131ndan yola \u00e7\u0131karsak, Formula E<\/strong> ‘nin \u00fcreticiler taraf\u0131ndan bu kadar takdir edilmesinin nedeni apa\u00e7\u0131k ortadad\u0131r: elektrikli mobilite<\/strong>, kitlesel otomotiv end\u00fcstrisinin gelece\u011fi ve otomobil \u00fcreticileri taraf\u0131ndan \u00fcstlenilen Ar-Ge<\/strong> giri\u015fimlerinin bug\u00fcn\u00fcd\u00fcr. \u00d6te yandan, hala ge\u00e7mi\u015f zamanlar\u0131n cazibesini ta\u015f\u0131yan benzinli ve yanmal\u0131 motorlar, yat\u0131r\u0131mc\u0131lar taraf\u0131ndan \u00e7evre ve s\u00fcrd\u00fcr\u00fclebilirlik konular\u0131n\u0131 g\u00f6z \u00f6n\u00fcnde bulundurarak \u00e7al\u0131\u015fmalar\u0131 istenen tasar\u0131mc\u0131lar\u0131n zihninde k\u00fc\u00e7\u00fck bir b\u00fcy\u00fcme marj\u0131na sahip. Bu ba\u011flamda, Mercedes<\/strong> \u00fcst y\u00f6netiminin Stuttgart<\/strong> y\u0131ld\u0131zl\u0131 yar\u0131\u015f arac\u0131n\u0131n Formula 1 \u015fampiyonas\u0131ndaki<\/strong> gelecekteki varl\u0131\u011f\u0131n\u0131 sorgulamas\u0131 ve Formula E<\/strong> ile g\u00fc\u00e7l\u00fc ve uzun s\u00fcreli bir ili\u015fki kurmaya haz\u0131r olmas\u0131 \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fil.<\/p>\n

Formula E ve sponsorlar<\/h3>\n

\u00dcreticilerin bak\u0131\u015f a\u00e7\u0131s\u0131 s\u00fcrpriz de\u011filse de, sponsorlar\u0131n<\/strong> ve potansiyel yat\u0131r\u0131mc\u0131lar\u0131n Formula E<\/strong> ‘ye g\u00f6sterdikleri b\u00fcy\u00fck ilgi olduk\u00e7a etkileyici ve bu, Formula E<\/strong> ‘nin geli\u015fmekte oldu\u011funu g\u00f6steren ger\u00e7ek bir sinyal. bu \u015fampiyonan\u0131n m\u00fckemmel durumu<\/strong><\/a>.<\/p>\n

Bu blogun sayfalar\u0131nda ba\u015fka vesilelerle de belirtildi\u011fi gibi, i\u015fletmelerin Formula E<\/strong>‘ye sponsor olmak istemeleri i\u00e7in pek \u00e7ok iyi nedenleri olabilir: \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirlik<\/strong>, yar\u0131\u015flar\u0131n yap\u0131ld\u0131\u011f\u0131 \u015fehir merkezlerindeki taraftarlar\u0131 hedefleme imkan\u0131, \u015eampiyonan\u0131n<\/strong> uluslararas\u0131 tad\u0131 ve son olarak da \u00f6nde gelen \u00fcreticiler ve sponsorlarla ba\u011flant\u0131 kurma<\/strong> f\u0131rsat\u0131.<\/p>\n

Bir yandan bu sinyal, bu serinin gelece\u011fi i\u00e7in iyi bir umut veriyor. Di\u011fer yandan – ki bu daha \u00f6nemli – spor sponsorlu\u011fu<\/strong> ve spor pazarlamas\u0131n\u0131n<\/strong> rol\u00fc ve gelece\u011fi hakk\u0131nda genel de\u011ferlendirmelere<\/strong> yol a\u00e7mal\u0131d\u0131r.<\/p>\n

Sponsorluklar, Formula E ve sekt\u00f6rde son teknoloji<\/h3>\n


\nFormula E sponsorlu\u011fu<\/strong>
\n<\/a>sponsorluk<\/span> sekt\u00f6r\u00fcne g\u00f6z ard\u0131 edilmemesi gereken \u00f6nemli bir sinyal<\/span> sunmaktad\u0131r <\/span>. Ge\u00e7ti\u011fimiz birka\u00e7 y\u0131l i\u00e7inde s\u0131k s\u0131k “sekt\u00f6r krizi”, “kaynaklar\u0131n k\u00fc\u00e7\u00fclmesi” ve i\u015fletmelerin genel olarak spora g\u00fcven duymad\u0131klar\u0131n\u0131 duyduk. Formula E, \u00f6nemli bir ger\u00e7e\u011fi a\u00e7\u0131k\u00e7a ortaya koyan pek \u00e7ok \u00f6rnekten biridir: i\u015fletmeler hala tekliflerin, de\u011ferlerin, gelecek ufkunun ve ilgili insanlar\u0131n buna de\u011fer oldu\u011fu alanlara dikkat etmeye ve kaynaklar\u0131n\u0131 bu alanlara yat\u0131rmaya isteklidir<\/strong>.<\/p>\n

\u00d6nceki sat\u0131rlarda ele ald\u0131\u011f\u0131m\u0131z otomotiv \u00fcreticilerine ili\u015fkin arg\u00fcmanlar esasen spor sponsorluklar\u0131 i\u00e7in de ge\u00e7erlidir. E\u011fer bu bir pazarlama egzersiziyse, o zaman bu egzersizin markalar\u0131 (ve m\u00fc\u015fterileri) gelece\u011fe ta\u015f\u0131yabilecek bile\u015fenlere ve de\u011ferler sistemine sahip olmas\u0131 gerekir. \u0130\u015fletmelerin ellerinde y\u00fczlerce ileti\u015fim stratejisinin bulundu\u011fu bir ba\u011flamda, mevcut pazara uygun bir kar\u015f\u0131l\u0131k sunamadan sponsorluk i\u00e7in para bulmak inand\u0131r\u0131c\u0131 olmaktan uzakt\u0131r<\/strong>.<\/p>\n

Konuya bir de ba\u015fka bir a\u00e7\u0131dan<\/strong> bakal\u0131m. E\u011fer m\u00fc\u015fteriler, kamuoyunun ilgisi ve pazar de\u011fi\u015ftiyse, sponsorluklar\u0131n alt\u0131nda yatan<\/strong> motivasyonlar ve metodolojiler de de\u011fi\u015fmelidir<\/strong>. Bu, e\u011fer olas\u0131 t\u00fcm y\u00f6nleri ara\u015ft\u0131rmaya istekliyseniz, bu hikayede yazmas\u0131 sayfalar ve sayfalar alabilecek yeni bir b\u00f6l\u00fcm a\u00e7ar. Korkar\u0131m buras\u0131 uzun, teorik ve kavramsal tart\u0131\u015fmalar i\u00e7in do\u011fru yer de\u011fil. Ancak, \u00f6rnek olmas\u0131 a\u00e7\u0131s\u0131ndan birka\u00e7 g\u00f6zlem yapmakta fayda var.<\/p>\n

Ge\u00e7mi\u015fte, g\u00f6r\u00fcn\u00fcrl\u00fck<\/strong> – \u00f6zellikle de TV kanallar\u0131nda – iyi bir sponsorluk program\u0131n\u0131n<\/strong> odak noktas\u0131yd\u0131. Marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ne kadar \u00f6nemliyse ve ekranda kalma s\u00fcresi ne kadar uzunsa, sponsor \u015firketin memnuniyeti ve getirisi de o kadar fazla olacakt\u0131r. Bu i\u015fle u\u011fra\u015fan insanlar i\u00e7in yeterince a\u00e7\u0131k olan durum, g\u00fcn\u00fcm\u00fczde k\u00f6kten de\u011fi\u015fmi\u015ftir.<\/strong> G\u00f6r\u00fcn\u00fcrl\u00fck elbette hala \u00f6nemli, ancak m\u00fc\u015fterilerin ve t\u00fcketicilerin izleme s\u00fcrelerinin g\u00f6rsel, medya ve ticari a\u015f\u0131r\u0131 kalabal\u0131k taraf\u0131ndan kirletilmesi sponsorluk mant\u0131\u011f\u0131n\u0131 kesinlikle etkiledi. Bir zamanlar on kanal varken \u015fimdi bin kanal var. Bir zamanlar bir spor gazetesinin oldu\u011fu yerde \u015fimdi binlerce dergi ve uzmanla\u015fm\u0131\u015f haber kurulu\u015flar\u0131n\u0131n a\u015f\u0131r\u0131 par\u00e7alanmas\u0131 var. Elbette bu noktada internetin rol\u00fcnden bahsetmeye gerek yok.<\/p>\n

Modern zamanlarda spor sponsorluklar\u0131n\u0131n sundu\u011fu g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn yerini, markalar\u0131n<\/strong> homojen ve etkili bir ileti\u015fim stratejisinin temelini olu\u015fturan, de\u011ferleri payla\u015ft\u0131klar\u0131 disiplinler, ama\u00e7lar ve etkinliklerle ba\u011flant\u0131l\u0131 olma ve gelece\u011fe bak\u0131\u015f ihtiyac\u0131 alm\u0131\u015ft\u0131r<\/strong>. \u0130\u015fletmeler \u015fu anda – yeterince adil bir \u015fekilde – s\u00fcrd\u00fcr\u00fclebilirlik, e\u015fitlik ve sayg\u0131 gibi olumlu de\u011ferleri savunmalar\u0131n\u0131 isteyen t\u00fcketicilerin ve ticaret birliklerinin bask\u0131s\u0131 alt\u0131ndad\u0131r. Sponsorluk mant\u0131\u011f\u0131n\u0131n da bu yeni senaryoya uyum sa\u011flamas\u0131 gerekti\u011fini s\u00f6ylemeye gerek yok.<\/p>\n

Sponsorluk ve Formula E: elektrikli ara\u00e7lar ve yeni bir ileti\u015fim bi\u00e7imi<\/h3>\n

Elektrikli d\u00f6rt tekerlekli ara\u00e7 \u015fampiyonas\u0131na bir ad\u0131m geri gidelim. \u0130\u015fletmeler art\u0131k herhangi bir ileti\u015fim stratejisi i\u00e7in elzem olan baz\u0131 temel konularla a\u00e7\u0131k\u00e7a ilgilenmektedir: \u00e7evresel s\u00fcrd\u00fcr\u00fclebilirlik konular\u0131na ba\u011flanma ihtiyac\u0131, olduk\u00e7a ileri teknik seviyeye sahip disiplinlerle ba\u011f kurma ihtiyac\u0131, ayn\u0131 anda birden fazla pazarda k\u00fcresel ileti\u015fim ihtiyac\u0131 ve son olarak da b\u00fcy\u00fck otomotiv end\u00fcstrileri ve b\u00fcy\u00fck markalar (ve bunlar\u0131n ilgili t\u00fcketicileri) gibi \u00e7ok say\u0131da \u00fcst d\u00fczey muhataba sahip olma ihtiyac\u0131. \u0130ronik bir \u015fekilde, ki muhtemelen en \u015fa\u015f\u0131rt\u0131c\u0131 nokta da budur, bu \u015fampiyonan\u0131n ticari ve ticari itici g\u00fcc\u00fc muhtemelen bir spor disiplini olarak g\u00fcc\u00fcnden daha<\/strong> fazlad\u0131r. Formula E istikrarl\u0131 bir \u015fekilde b\u00fcy\u00fcmeye devam ediyor, ancak en az\u0131ndan sportif a\u00e7\u0131dan F1<\/strong> gibi tarihi serilerin ve taraftarlar\u0131n sevdi\u011fi di\u011fer pop\u00fcler yar\u0131\u015f m\u00fcsabakalar\u0131n\u0131n yerini ald\u0131\u011f\u0131n\u0131 s\u00f6ylemek yanl\u0131\u015f olur.<\/p>\n

Bu, spor pazarlamas\u0131yla ilgilenen ki\u015filer i\u00e7in bir ba\u015fka ilgin\u00e7 nokta<\/strong>. Belki de sponsorluk end\u00fcstrisi tarihinde ilk kez, bu disiplin bir spor olarak \u00f6neminin ve ilgisinin \u00e7ok \u00f6tesinde bir i\u015f ve ileti\u015fim g\u00fcc\u00fcne sahip.<\/strong> Formula E’nin b\u00fcy\u00fck bir spor olman\u0131n \u00f6tesinde, i\u00e7eriden ve d\u0131\u015far\u0131dan t\u00fcm muhataplar\u0131 i\u00e7in b\u00fcy\u00fck bir ileti\u015fim ve networking f\u0131rsat\u0131 oldu\u011funu s\u00f6yleyebiliriz.<\/p>\n

Formula E’de sponsorluk maliyetleri<\/h3>\n

Yukar\u0131daki \u00f6rnekten de anla\u015f\u0131laca\u011f\u0131 \u00fczere, Formula E’deki sponsorluk maliyetleri, prestijli bir m\u00fczakere masas\u0131nda otururken bekleyebilece\u011finiz maliyetlerle uyumludur. Formula 1’deki maliyetlerden<\/strong> hala uzak olsalar da, Formula E’deki sponsorluk paketleri b\u00fcy\u00fck \u00f6l\u00e7\u00fcde
\nMotoGP’deki maliyetleri a\u015ft\u0131<\/a>
\n<\/strong> ve di\u011fer bir\u00e7ok motorlu ve motorsuz spor. Burada amac\u0131m\u0131z kesin rakamlar vermek olmasa da, Formula E’deki giri\u015f seviyesi paketleri y\u0131lda yakla\u015f\u0131k 300-400.000 \u20ac<\/strong>‘ya denk geliyor. A\u011f\u0131rlamalar, kapsaml\u0131 ileti\u015fim deste\u011fi, marka te\u015fhiri i\u00e7in b\u00fcy\u00fck tesisler vb. dahil edildi\u011finde bu rakamlar\u0131n birka\u00e7 milyon Euro’ya y\u00fckselmesi ka\u00e7\u0131n\u0131lmazd\u0131r.<\/p>\n

Yukar\u0131da a\u00e7\u0131kland\u0131\u011f\u0131 gibi, sponsorlar bu tutarlar\u0131 \u00f6deyerek ellerinde \u00e7arp\u0131c\u0131 ileti\u015fim varl\u0131klar\u0131 bulundurmakta ve daha da \u00f6nemlisi, Audi, Porsche, BMW ve benzeri d\u00fcnyaca \u00fcnl\u00fc gruplar\u0131n ortaklar\u0131 haline gelmekte, bu da onlara ilgili i\u015f f\u0131rsatlar\u0131yla birlikte e\u015fit derecede prestijli markalara eri\u015fim sa\u011flamaktad\u0131r. S\u00f6z konusu markalar\u0131n seviyesini anlamak i\u00e7in tak\u0131m sponsorlar\u0131n\u0131n g\u00f6r\u00fcn\u00fcm\u00fcne bir g\u00f6z at\u0131n.<\/p>\n

Formula E<\/a> ve di\u011fer b\u00fcy\u00fck motor sporlar\u0131 \u015fampiyonalar\u0131ndaki sponsorluklarla ilgili bilgi almak veya herhangi bir talebiniz varsa, l\u00fctfen bizimle ileti\u015fime ge\u00e7in: info@rtrsports.com<\/strong><\/a> veya web sitemiz rtrsports.com\/tr<\/a> arac\u0131l\u0131\u011f\u0131yla<\/p>\n

Bu yaz\u0131y\u0131 be\u011fendiniz mi? Payla\u015fma \u015fans\u0131n\u0131 ka\u00e7\u0131rmay\u0131n! <\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

FIA tam elektrikli serilerinin katlanarak b\u00fcy\u00fcmesi, t\u00fcm profesyonel \u015fampiyonalar ve liglerin yan\u0131 s\u0131ra spor pazarlamas\u0131yla u\u011fra\u015fan herkese hem spor hem de sponsorluk d\u00fczeyinde verilen \u00f6nemli bir sinyaldir. B\u00fcy\u00fck olmak istiyorsan\u0131z, \u015fimdi spor disiplinlerinin gelece\u011fi ve onlarla birlikte gelen i\u015f f\u0131rsatlar\u0131 hakk\u0131nda d\u00fc\u015f\u00fcnmeye ba\u015flaman\u0131n tam zaman\u0131. Formula E ‘nin \u00fcreticilerin, yat\u0131r\u0131mc\u0131lar\u0131n, sponsorlar\u0131n ve payda\u015flar\u0131n dikkatini olduk\u00e7a […]<\/p>\n","protected":false},"author":2,"featured_media":190795,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20221],"tags":[],"class_list":["post-242417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-senza-categoria-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"\nFormula E: sponsorluklar, i\u015f d\u00fcnyas\u0131 ve gelecek<\/title>\n<meta name=\"description\" content=\"FIA tam elektrikli serilerinin katlanarak b\u00fcy\u00fcmesi, t\u00fcm profesyonel \u015fampiyonalara ve liglere hem spor hem de sponsorluk d\u00fczeyinde verilen \u00f6nemli bir sinyaldir\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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