{"id":242454,"date":"2024-01-05T16:31:33","date_gmt":"2024-01-05T15:31:33","guid":{"rendered":"https:\/\/rtrsports.com\/iyi-nedenler-motogp-sponsorlugunu-secin\/"},"modified":"2025-07-16T17:37:00","modified_gmt":"2025-07-16T15:37:00","slug":"iyi-nedenler-motogp-sponsorlugunu-secin","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/good-reasons-choose-motogp-sponsorship\/","title":{"rendered":"MotoGP sponsorlu\u011funu se\u00e7mek i\u00e7in iyi nedenler"},"content":{"rendered":"

RTR Sports Marketing<\/strong>, 1995 y\u0131l\u0131ndan bu yana ana faaliyet alan\u0131n\u0131 MotoGP sponsorluklar\u0131 <\/strong>ve motor sporlar\u0131 pazarlamas\u0131na odaklam\u0131\u015ft\u0131r.<\/h2>\n

RTR olarak, sporu bir ileti\u015fim arac\u0131 olarak kullanmak isteyen \u015firketlere ve markalara a\u015fa\u011f\u0131daki konulara odaklanarak dan\u0131\u015fmanl\u0131k hizmetleri sa\u011flama konusunda uzman\u0131z MotoGP sponsorluklar\u0131<\/strong><\/a>Bununla birlikte, di\u011fer disiplinleri g\u00f6z ard\u0131 etmeden. Ba\u011f\u0131ms\u0131z bir \u015firket olduk Motor Sporlar\u0131 Pazarlama Ajans\u0131<\/strong> <\/a>kuruldu\u011fu ilk y\u0131llardan bu yana; m\u00fc\u015fterilerimize t\u00fcm spor dallar\u0131na, sporculara ve etkinliklere herhangi bir \u00e7ekince veya engel olmaks\u0131z\u0131n eri\u015febilme avantaj\u0131 sa\u011flayabiliyoruz. F\u0131rsat portf\u00f6y\u00fcm\u00fcz, marka hedeflerine ve i\u015fe ba\u011fl\u0131 olarak golften<\/strong> futbola<\/strong>, Avrupa Y\u00fczme \u015eampiyonas\u0131<\/strong> ‘ndan Wimbledon Turnuvas\u0131<\/strong>‘na kadar uzan\u0131yor.<\/p>\n

\"Valentino-rossi-sponsor\"<\/a><\/h3>\n

MotoGP Sponsorlu\u011fu: Neden?<\/h3>\n

Portf\u00f6y\u00fcm\u00fcz\u00fcn ve vaka ge\u00e7mi\u015flerimizin uygun bir \u015fekilde belgeledi\u011fi gibi, i\u015fimizin \u00e7ok b\u00fcy\u00fck bir k\u0131sm\u0131 motor sporlar\u0131na, daha spesifik olarak da MotoGP D\u00fcnya \u015eampiyonas\u0131na<\/strong> odaklanm\u0131\u015ft\u0131r. Bu aceleci bir se\u00e7im ya da ki\u015fisel bir tercih olmaktan \u00e7ok uzakt\u0131r; \u00e7o\u011fu durumda m\u00fc\u015fterilerimize pazarlama, g\u00f6r\u00fcn\u00fcrl\u00fck ve ticari etkiyle ba\u011flant\u0131l\u0131 nedenlerle D\u00fcnya Motor \u015eampiyonas\u0131’n\u0131 \u00f6neriyoruz<\/strong>. \u0130\u015fte bu nedenler, “Bir \u015firket veya marka pazarlama stratejisi i\u00e7in neden MotoGP’yi se\u00e7meli ve MotoGP sponsoru olmal\u0131?” \u015feklindeki<\/strong> \u00e7ok \u00f6nemli soruya yan\u0131t verdi\u011fi i\u00e7in bu yaz\u0131n\u0131n konusunu olu\u015fturuyor.<\/p>\n

G\u00f6r\u00fcn\u00fcrl\u00fck<\/h3>\n

MotoGP’yi bir i\u015f arac\u0131 olarak se\u00e7menin birincil ve en belirgin motivasyonlar\u0131ndan biri ola\u011fan\u00fcst\u00fc g\u00f6r\u00fcn\u00fcrl\u00fckt\u00fcr<\/strong>: 207 \u00fclke<\/strong><\/a>, t\u00fcm d\u00fcnyada y\u0131lda<\/strong> toplam 20.227 yay\u0131n saati<\/strong> boyunca canl\u0131 TV sinyalini al\u0131r<\/strong> ve bunlar\u0131n<\/strong> neredeyse %60<\/strong>‘\u0131 canl\u0131d\u0131r. Sezon boyunca 428 milyon haneye ula\u015f<\/strong> an bu devasa eri\u015fim, daha sonra her \u00fclkede yerel dilin yan\u0131 s\u0131ra izleyicilerin geleneklerine ve TV al\u0131\u015fkanl\u0131klar\u0131na sayg\u0131 g\u00f6sterecek \u015fekilde uyarlan\u0131yor. 59 farkl\u0131 \u00fclkeden toplam 9.454<\/strong> TV, dergi <\/strong>ve webzine temsilcisi, son derece homojen bir medya kapsam\u0131 sa\u011flamak i\u00e7in kat\u0131lmaktad\u0131r.<\/p>\n

\"vr46-sponsor\"<\/a><\/h3>\n

Uluslararas\u0131l\u0131k<\/h3>\n

Geleneksel olarak ulusal \u015fampiyonalar\u0131n aksine (\u00f6rne\u011fin \u0130talya Premier Ligi “Serie A” ve \u0130talyan basketbol veya voleybol \u015fampiyonas\u0131), Formula 1 veya MotoGP gibi b\u00fcy\u00fck motor sporlar\u0131 serileri son derece \u00e7ekici bir uluslararas\u0131 tada sahiptir ve d\u00fcnyan\u0131n farkl\u0131 b\u00f6lgelerinde i\u015f yapan veya m\u00fc\u015fterileri olan \u015firketler ve markalar i\u00e7in co\u011frafi olarak kesi\u015fmektedir. Bu sadece d\u00fcnya \u00e7ap\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fckle ilgili de\u011fil (Premier Lig ve NBA’in de gezegenin<\/strong> her k\u00f6\u015fesinde izleyicileri var), ayn\u0131 zamanda neredeyse her Pazar yeni bir \u00fclkeye fiziksel olarak hareket eden gezici bir ileti\u015fim platformuna<\/strong> sahip olma f\u0131rsat\u0131. En pop\u00fcler iki tekerlekli \u015fampiyona, 9 ay s\u00fcren bu yar\u0131\u015fma boyunca planlanan 19 yar\u0131\u015f\u0131 ger\u00e7ekle\u015ftirmek i\u00e7in 4 k\u0131taya<\/strong> seyahat ediyor ve \u0130spanya, Avustralya, Amerika Birle\u015fik Devletleri, \u0130talya, Arjantin ve Malezya’da yerinde a\u011f\u0131rlama ve aktivasyon f\u0131rsatlar\u0131 sunuyor.<\/p>\n

\u0130zleyici profili<\/h3>\n

MotoGP izleyicisi gen\u00e7, heterojen ve \u00e7ok sad\u0131kt\u0131r<\/strong>: %30’u kad\u0131nd\u0131r<\/strong>, %70<\/strong> ‘inden fazlas\u0131 35 ya\u015f\u0131n alt\u0131ndad\u0131r<\/strong> ve bir izleyici 19 yar\u0131\u015ftan 14’\u00fc<\/strong><\/a> ortalama olarak, t\u00fcm sezon boyunca diziye b\u00fcy\u00fck bir sevgi g\u00f6sterdi. Buna ek olarak, s\u0131radan izleyiciler genellikle uzun s\u00fcreli izleyicilerdir: normalde, MotoGP’yi 11 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir azimle<\/strong> izlerler ve bunu aile rit\u00fcellerinden biri haline getirmi\u015flerdir. G\u00f6r\u00fc\u015f\u00fclen \u00f6rneklemin %70’i yar\u0131\u015f hafta sonunu arkada\u015flar\u0131 ve aile \u00fcyeleriyle birlikte takip ediyor ve Grand Prix yar\u0131\u015flar\u0131n\u0131 canl\u0131 izlemeye gittiklerinde bunu 4 ki\u015filik gruplar halinde yap\u0131yorlar. Bu anlamda, bir MotoGP<\/strong> izleyicisinin profili, pazar g\u00fcnleri yar\u0131\u015f pistlerini<\/strong> t\u0131kl\u0131m t\u0131kl\u0131m dolduran izleyici profilinden \u00e7ok da farkl\u0131 de\u011fildir. Bu durumda da, s\u0131radan izleyiciler 35 ya\u015f\u0131n alt\u0131ndad\u0131r, ancak erkek bile\u015feni neredeyse %80’e y\u00fckselmektedir ve bir sonraki y\u0131l yar\u0131\u015fa geri d\u00f6nme niyetini<\/strong> beyan eden izleyicilerin say\u0131s\u0131 %93’e e\u015fittir<\/strong>.<\/p>\n

Sat\u0131n alma e\u011filimi<\/h3>\n

Bir i\u015f arac\u0131 olarak MotoGP sponsorlu\u011funu<\/strong> tercih eden \u015firketler i\u00e7in son derece ilgi \u00e7ekici bir konu da, sponsorluk anla\u015fmas\u0131ndan kaynaklanan sat\u0131\u015flardaki art\u0131\u015f<\/a>, di\u011fer bir deyi\u015fle k\u00e2rl\u0131l\u0131k \u00fczerindeki etkidir<\/strong>. Yukar\u0131dakilerle ilgili olarak, MotoGP \u015eampiyonas\u0131n\u0131n<\/strong> t\u00fcm ortak \u015firketler i\u00e7in \u00e7arp\u0131c\u0131 bir ticari itici <\/strong>g\u00fc\u00e7 oldu\u011funu vurgulamak \u00f6nemlidir.<\/p>\n

Ara\u015ft\u0131rmalar, MotoGP<\/strong> izleyicilerinin kategori sponsorlar\u0131na kar\u015f\u0131 son derece duyarl\u0131 ve dikkatli oldu\u011funu g\u00f6stermi\u015ftir. Bu sporun de\u011ferleri ve ileti\u015fim kapasitesi, herhangi bir potansiyel m\u00fc\u015fteriye y\u00f6nelik marka konumland\u0131rmas\u0131n\u0131n hassasiyetten \u00e7ok daha fazla artmas\u0131n\u0131 sa\u011flamaktad\u0131r. \u0130zleyicilerin %83’\u00fc MotoGP ile olan ili\u015fkinin bir markay\u0131 rakiplerine tercih etmek i\u00e7in yeterince iyi bir neden oldu\u011funu beyan etmi\u015ftir<\/strong> ve ayn\u0131 durum sponsorluktan alg\u0131lanan etki i\u00e7in de ge\u00e7erlidir. Ayr\u0131ca, g\u00f6r\u00fc\u015f\u00fclen ki\u015filerin %68’i bir \u00fcr\u00fcn\u00fc s\u0131rf kategori sponsoru oldu\u011fu i\u00e7in sat\u0131n ald\u0131klar\u0131n\u0131 belirtmi\u015ftir<\/strong>.<\/p>\n

\"marc-marquez-sponsor\"<\/a><\/h3>\n

De\u011ferler<\/h3>\n

Pazarlama<\/strong> \u00e7al\u0131\u015fanlar\u0131 i\u00e7in \u00e7ok de\u011ferli bir konu, her zaman bir disiplinin ilgili markan\u0131n misyonu, tarihi ve vizyonuna yak\u0131nl\u0131\u011f\u0131n\u0131n<\/a> de\u011feri olmu\u015ftur. \u00c7o\u011fu zaman bu konulardan a\u00e7\u0131k\u00e7a bahsedilmez, ancak \u00e7o\u011fu insan i\u00e7in a\u015fik\u00e2rd\u0131r ve payla\u015f\u0131lan bilgi ve k\u00fclt\u00fcr ge\u00e7mi\u015fi \u0131\u015f\u0131\u011f\u0131nda do\u011fal g\u00f6r\u00fcn\u00fcrler. \u00d6rne\u011fin golf<\/strong> ve yelkencili\u011fin<\/strong> evrensel olarak y\u00fcksek bir ekonomik ve sosyal profille ba\u011flant\u0131l\u0131 olmas\u0131n\u0131n, ragbinin ise sayg\u0131, sportmenlik <\/strong>ve tak\u0131m \u00e7al\u0131\u015fmas\u0131<\/strong> gibi de\u011ferleri b\u00fcnyesinde bar\u0131nd\u0131rmas\u0131n\u0131n nedeni budur.<\/p>\n

MotoGP<\/strong> gibi iyi yap\u0131land\u0131r\u0131lm\u0131\u015f, benzersiz ve kesinlikle s\u0131ra d\u0131\u015f\u0131 \u00f6zellikler bak\u0131m\u0131ndan zengin sporlar\u0131n sponsorlu\u011funun<\/strong> ileti\u015fim a\u00e7\u0131s\u0131ndan neden bu kadar cazip oldu\u011funu anlamak art\u0131k kolay olmal\u0131. <\/strong>En \u00f6nemli iki tekerlekli \u015fampiyonan\u0131n temel de\u011ferleri \u00f6zellikle yenilik, tazelik, tutku, dinamizm <\/strong>ve teknolojidir<\/strong>. Ve konu\u015fland\u0131r\u0131ld\u0131klar\u0131 \u00e7er\u00e7eve son derece heyecan verici<\/strong> ve \u00e7ok e\u011flenceli.<\/p>\n

Bu \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fer zenginli\u011fi, farkl\u0131 kaynak sekt\u00f6rlerden \u015firket ve markalara<\/strong> g\u00fc\u00e7l\u00fc bir \u015fekilde hitap etmektedir: ba\u011flant\u0131 h\u0131z\u0131na g\u00fcvenen telefon \u015firketleri, yenilik\u00e7i<\/strong> \u00fcr\u00fcnlerini \u00f6ven madeni ya\u011f ve yak\u0131t \u00fcreticileri, \u00e7ok y\u00fcksek \u00e7ekim teknolojisi<\/strong> kullanan b\u00fcy\u00fck TV a\u011flar\u0131 <\/strong>ve medya ve b\u00fcy\u00fck teknolojik geli\u015fme a\u00e7\u0131s\u0131ndan benzerlikler bulan bilgisayar \u00fcreticileri. Liste enerji i\u00e7ecekleri ve bu alandaki markalarla <\/strong> devam edebilir spor gi\u0307yi\u0307m ve ya\u015fam tarzi<\/strong><\/a> MotoGP’nin s\u00fcrekli yeni \u00fcr\u00fcnler arayan gen\u00e7 ve hevesli kitlesinde m\u00fckemmel hedeflerini buluyorlar.<\/p>\n

MotoGP sponsorluklar\u0131 <\/strong>hakk\u0131nda daha fazla bilgi edinmek isterseniz Sponsorluk Aktivasyonu,<\/a><\/strong> ve l\u00fctfen bizimle e-posta adresimizden ileti\u015fime ge\u00e7in: info@rtrsports.com<\/a><\/p>\n

Source: Repucom Deutschland\/Zenith Media\/Dorna Sources<\/pre>\n","protected":false},"excerpt":{"rendered":"
RTR Sports Marketing, 1995 y\u0131l\u0131ndan bu yana ana faaliyet alan\u0131n\u0131 MotoGP sponsorluklar\u0131 ve motor sporlar\u0131 pazarlamas\u0131na odaklam\u0131\u015ft\u0131r. RTR olarak, sporu bir ileti\u015fim arac\u0131 olarak kullanmak isteyen \u015firketlere ve markalara a\u015fa\u011f\u0131daki konulara odaklanarak dan\u0131\u015fmanl\u0131k hizmetleri sa\u011flama konusunda uzman\u0131z MotoGP sponsorluklar\u0131Bununla birlikte, di\u011fer disiplinleri g\u00f6z ard\u0131 etmeden. Ba\u011f\u0131ms\u0131z bir \u015firket olduk Motor Sporlar\u0131 Pazarlama Ajans\u0131 kuruldu\u011fu ilk […]<\/p>\n","protected":false},"author":14,"featured_media":190614,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200,20199],"tags":[],"class_list":["post-242454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"\nMotoGP'ye sponsor olmak i\u00e7in iyi nedenler<\/title>\n<meta name=\"description\" content=\"RTR Sports Marketing, 1995 y\u0131l\u0131ndan bu yana ana faaliyet alan\u0131n\u0131 MotoGP sponsorluklar\u0131 ve motor sporlar\u0131 pazarlamas\u0131na odaklam\u0131\u015ft\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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