{"id":242467,"date":"2019-04-15T08:05:14","date_gmt":"2019-04-15T06:05:14","guid":{"rendered":"https:\/\/rtrsports.com\/sponsor-iyi-saglik\/"},"modified":"2026-09-18T09:33:00","modified_gmt":"2026-09-18T07:33:00","slug":"sponsor-iyi-saglik","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/sponsor-iyi-saglik\/","title":{"rendered":"Sponsorlad\u0131\u011f\u0131n\u0131z spor sa\u011fl\u0131kl\u0131 m\u0131?"},"content":{"rendered":"<h2>Bir sporu sponsorlamadan \u00f6nce neden sa\u011fl\u0131\u011f\u0131 ilk de\u011ferlendirilmesi gereken parametredir<\/h2>\n<p>Bu makalenin ba\u015fl\u0131\u011f\u0131 biraz k\u0131\u015fk\u0131rt\u0131c\u0131 gelebilir, ancak hi\u00e7 de \u00f6yle de\u011fildir. Belirli bir sporu sponsorlamaya karar vermenin arkas\u0131ndaki motivasyonlar \u00e7ok \u00e7e\u015fitli ve her zaman rasyonel olmayabilir: pazarlama y\u00f6neticileri bir disiplinin tutkulu hayranlar\u0131 olabilir ve verileri g\u00f6z ard\u0131 ederek onu se\u00e7ebilir, anl\u0131k bir d\u00fcrt\u00fcyle veya CEO&#8217;nun ki\u015fisel tercihlerini takip edebilir ya da potansiyel yat\u0131r\u0131m getirisini derinlemesine analiz etmeden markalar\u0131n\u0131 spor de\u011ferleriyle ili\u015fkilendirme fikrine kap\u0131labilir.<\/p>\n<p>Bu motivasyonlar\u0131n hi\u00e7biri mutlak anlamda yanl\u0131\u015f de\u011fildir. Ancak bir <a href=\"https:\/\/rtrsports.com\/tr\/motogp-sponsorlugu\/\"><strong>spor sponsorlu\u011fu s\u00f6zle\u015fmesi<\/strong><\/a> imzalamadan \u00f6nce s\u0131k s\u0131k g\u00f6z ard\u0131 edilen temel bir ad\u0131m vard\u0131r: s\u00f6z konusu sporun ger\u00e7ekten iyi durumda olup olmad\u0131\u011f\u0131n\u0131 do\u011frulamak. D\u00fc\u015fen izleyici kitlesi ve ka\u00e7an sponsorlarla birlikte gerileme s\u00fcrecine giren bir \u015fampiyona, duygusal a\u00e7\u0131dan ne kadar ikna edici olursa olsun, stratejik a\u00e7\u0131dan nadiren sa\u011flam bir se\u00e7imi temsil eder.<\/p>\n<h2>Bir sporun ya\u015famsal belirtileri: Bir disiplinin sa\u011fl\u0131\u011f\u0131 nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?<\/h2>\n<p>Bir doktorun hastan\u0131n sa\u011fl\u0131\u011f\u0131n\u0131 objektif parametreler arac\u0131l\u0131\u011f\u0131yla de\u011ferlendirmesi gibi, bir sporu sponsorlamaya karar verecek ki\u015finin de bir dizi kesin g\u00f6stergeyi analiz etmesi gerekir:<\/p>\n<ul>\n<li><strong>TV ve yay\u0131n ak\u0131\u015f\u0131 izleyici kitlesi<\/strong>: \u0130zleyici say\u0131s\u0131 art\u0131yor mu, sabit mi yoksa d\u00fc\u015f\u00fcyor mu? Son \u00fc\u00e7 y\u0131l\u0131n trendi nedir?<\/li>\n<li><strong>Sosyal medya varl\u0131\u011f\u0131<\/strong>: \u015eampiyonan\u0131n, tak\u0131mlar\u0131n ve pilotlar\u0131n\/sporcular\u0131n resmi sayfalar\u0131ndaki etkile\u015fim, \u00f6zellikle 18-35 ya\u015f grubunda, kamuoyunun ilgisinin do\u011frudan bir g\u00f6stergesidir.<\/li>\n<li><strong>Canl\u0131 etkinliklere kat\u0131l\u0131m<\/strong>: Stadyumlar ve pistler dolup ta\u015f\u0131yor mu? Dolu bir arena bin reklamdan daha de\u011ferlidir.<\/li>\n<li><strong>Aktif sponsor say\u0131s\u0131 ve kalitesi<\/strong>: Lider markalar spora yat\u0131r\u0131m yap\u0131yor ve s\u00f6zle\u015fmelerini yeniliyorsa, bu g\u00fcvenin bir i\u015faretidir.<\/li>\n<li><strong>Medya kapsam\u0131 ve organik s\u00f6z<\/strong>: O \u015fampiyona kendili\u011finden ne kadar haber \u00fcretiyor? Ana ak\u0131m bas\u0131n onu kaps\u0131yor mu?<\/li>\n<li><strong>Etkinlik takvimi<\/strong>: Pek \u00e7ok \u00fclkede birden fazla k\u0131tada ger\u00e7ekle\u015fen bir spor, \u00e7e\u015fitlendirilmi\u015f co\u011frafi maruz kalma ve daha fazla yerel aktivasyon f\u0131rsat\u0131 sunar.<\/li>\n<\/ul>\n<h2>\u00d6rnek olay incelemesi olarak MotoGP: M\u00fckemmel sa\u011fl\u0131kta bir spor<\/h2>\n<p>MotoGP&#8217;yi bu parametreleri parlak bir \u015fekilde ge\u00e7en bir disiplinin somut \u00f6rne\u011fi olarak ele alal\u0131m. D\u00fcnya genelinde 600 milyonun \u00fczerinde hayran\u0131yla, 4 k\u0131tada 22 GP takvimi, 207 \u00fclkede yay\u0131n kapsam\u0131 ve sezon ba\u015f\u0131na 900 milyonun \u00fczerinde k\u00fcm\u00fclatif TV izleyicisiyle MotoGP D\u00fcnya \u015eampiyonas\u0131, piyasada mevcut en sa\u011flam sponsorluk platformlar\u0131ndan biridir.<\/p>\n<p>T\u00fcm temel g\u00f6stergeler olumlu: \u0130zleyici b\u00fcy\u00fcmesi tutarl\u0131, Hindistan ve Kazakistan gibi yeni pazarlar takvime eklenmi\u015f ve paddock her y\u0131l \u00f6nemli yeni uluslararas\u0131 sponsorlar kazan\u0131yor. Bir <a href=\"https:\/\/rtrsports.com\/tr\/motogp-sponsorlugu\/\"><strong>MotoGP sponsorlu\u011funu<\/strong><\/a> de\u011ferlendiren bir marka i\u00e7in temel veriler a\u00e7\u0131kt\u0131r: Bu, yap\u0131sal olarak sa\u011fl\u0131kl\u0131 bir spordur.<\/p>\n<h2>Gerileme s\u00fcrecindeki bir sporu sponsorlaman\u0131n riski<\/h2>\n<p>Bunun aksine, gerileme s\u00fcrecindeki bir sporu sponsorlamak ger\u00e7ek ve \u00e7o\u011funlukla hafife al\u0131nan riskler ta\u015f\u0131r. Bir markay\u0131 medyada ilgisini kaybeden bir disiplinle ili\u015fkilendirmek, gericilik imgesi yans\u0131tabilir. Daha da k\u00f6t\u00fcs\u00fc, \u015fampiyona yar\u0131\u015flar\u0131n\u0131 azalt\u0131r, etkinlikleri iptal eder veya televizyon kapsam\u0131n\u0131 kaybederse, yat\u0131r\u0131m \u00f6nceden uyar\u0131 vermeksizin g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc yitirir.<\/p>\n<p>Bu, yaln\u0131zca &#8220;b\u00fcy\u00fck&#8221; sporlar\u0131n sponsorlu\u011fu hak etti\u011fi anlam\u0131na gelmez. Sad\u0131k izleyicisi ve spesifik demografisi olan ni\u015f sporlar m\u00fckemmel tercihler olabilir; yeter ki b\u00fcy\u00fcyen veya peki\u015fen ni\u015fler olsunlar, erimekte olanlar de\u011fil.<\/p>\n<h2>Bir sponsorluktan \u00f6nce spor sa\u011fl\u0131\u011f\u0131n\u0131 de\u011ferlendirmeye ili\u015fkin s\u0131k sorulan sorular<\/h2>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir sporun sponsorlu\u011fa uygun olup olmad\u0131\u011f\u0131 nas\u0131l de\u011ferlendirilir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Temel parametreler \u015funlard\u0131r: TV ve yay\u0131n ak\u0131\u015f\u0131 izleyici kitlesi trendleri, sosyal medya etkile\u015fimi, canl\u0131 etkinliklere kat\u0131l\u0131m, aktif sponsor say\u0131s\u0131 ve kalitesi, organik medya kapsam\u0131 ve uluslararas\u0131 takvimin geni\u015fli\u011fi. <a href=\"https:\/\/rtrsports.com\/tr\/motogp-sponsorlugu\/\">RTR Sports Marketing<\/a>, herhangi bir s\u00f6zle\u015fme y\u00fck\u00fcml\u00fcl\u00fc\u011f\u00fcnden \u00f6nce markalar\u0131n bu analizi yapmas\u0131na yard\u0131mc\u0131 olur.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Ni\u015f bir sporu sponsorlamak riskli midir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Mutlaka de\u011fil. Markan\u0131n hedefi ile demografik a\u00e7\u0131dan tutarl\u0131, sad\u0131k ve tutkulu bir izleyici kitlesine sahip ni\u015f bir spor, da\u011f\u0131n\u0131k izleyicili ana ak\u0131m sporlara k\u0131yasla daha y\u00fcksek yat\u0131r\u0131m getirisi sunabilir. Risk, ni\u015f b\u00fcz\u00fc\u015fmeye ba\u015flad\u0131\u011f\u0131nda ortaya \u00e7\u0131kar: d\u00fc\u015fen izleyici kitlesi, azalan medya kapsam\u0131, ayr\u0131lan sponsorlar.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Sponsorlad\u0131\u011f\u0131m bir spor daha sonra krize girerse ne olur?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Sonu\u00e7lar s\u00f6zle\u015fme \u015fartlar\u0131na ba\u011fl\u0131d\u0131r. Genellikle spor sponsorlu\u011fu s\u00f6zle\u015fmeleri, belirli olaylara (yar\u0131\u015f iptalleri, tak\u0131m iflas\u0131, d\u00fczenleyici yapt\u0131r\u0131mlar) ba\u011fl\u0131 \u00e7\u0131k\u0131\u015f h\u00fck\u00fcmleri i\u00e7erir. \u00d6ng\u00f6r\u00fclemeyen senaryolara kar\u015f\u0131 korunmak i\u00e7in s\u00f6zle\u015fme m\u00fczakerelerinde deneyimli dan\u0131\u015fmanlardan yard\u0131m almak \u00e7ok \u00f6nemlidir. <a href=\"https:\/\/rtrsports.com\/tr\/motogp-sponsorlugu\/\">RTR Sports Marketing ile ileti\u015fime ge\u00e7in<\/a>.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>MotoGP bir sponsorluk i\u00e7in sa\u011fl\u0131kl\u0131 bir spor mudur?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Evet, bunu destekleyen objektif verilerle: 600 milyonun \u00fczerinde hayran, 207 \u00fclkede 22 GP, Asya&#8217;da tutarl\u0131 izleyici kitlesi b\u00fcy\u00fcmesi (pek \u00e7ok uluslararas\u0131 marka i\u00e7in \u00f6ncelikli pazar), on milyonlarca takip\u00e7iyle g\u00fc\u00e7l\u00fc sosyal medya varl\u0131\u011f\u0131 ve her y\u0131l \u00f6nemli yeni sponsorlar \u00e7eken bir paddock. MotoGP, yat\u0131r\u0131m maliyeti ile maruz kalma kalitesi aras\u0131ndaki en iyi dengeye sahip motorsport dallar\u0131ndan biridir.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir sporun sa\u011fl\u0131\u011f\u0131n\u0131 de\u011ferlendirirken mevsimsellik ne kadar \u00f6nemlidir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Mevsimsellik, olumlu veya olumsuz verileri g\u00fc\u00e7lendirebilir: birka\u00e7 aya s\u0131k\u0131\u015ft\u0131r\u0131lm\u0131\u015f az say\u0131da etkinli\u011fi olan bir spor, yo\u011fun ancak aral\u0131kl\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck zirveleri sunar. Buna kar\u015f\u0131n, bir\u00e7ok aya yay\u0131lm\u0131\u015f bir takvime sahip bir \u015fampiyona \u2014 Mart&#8217;tan Kas\u0131m&#8217;a kadar s\u00fcren MotoGP gibi \u2014 t\u00fcm sezon boyunca tutarl\u0131 maruz kalma garantisi verir.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Bir sporu sponsorlamadan \u00f6nce neden sa\u011fl\u0131\u011f\u0131 ilk de\u011ferlendirilmesi gereken parametredir Bu makalenin ba\u015fl\u0131\u011f\u0131 biraz k\u0131\u015fk\u0131rt\u0131c\u0131 gelebilir, ancak hi\u00e7 de \u00f6yle de\u011fildir. Belirli bir sporu sponsorlamaya karar vermenin arkas\u0131ndaki motivasyonlar \u00e7ok \u00e7e\u015fitli ve her zaman rasyonel olmayabilir: pazarlama y\u00f6neticileri bir disiplinin tutkulu hayranlar\u0131 olabilir ve verileri g\u00f6z ard\u0131 ederek onu se\u00e7ebilir, anl\u0131k bir d\u00fcrt\u00fcyle veya CEO&#8217;nun [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":157733,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20121],"tags":[],"class_list":["post-242467","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sport-sponsorship-2"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsorlad\u0131\u011f\u0131n\u0131z spor sa\u011fl\u0131kl\u0131 m\u0131? | RTR Sports<\/title>\n<meta name=\"description\" content=\"Spor sponsorlu\u011fu s\u00f6zle\u015fmesi imzalamadan \u00f6nce, sporun durumunu kontrol edin: izleyici kitlesi, aktif sponsorlar, medya kapsam\u0131. MotoGP vaka \u00e7al\u0131\u015fmas\u0131yla pratik rehber.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/sponsor-iyi-saglik\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsorlad\u0131\u011f\u0131n\u0131z spor sa\u011fl\u0131kl\u0131 m\u0131?\" \/>\n<meta property=\"og:description\" content=\"Spor sponsorlu\u011fu s\u00f6zle\u015fmesi imzalamadan \u00f6nce, sporun durumunu kontrol edin: izleyici kitlesi, aktif sponsorlar, medya kapsam\u0131. MotoGP vaka \u00e7al\u0131\u015fmas\u0131yla pratik rehber.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/sponsor-iyi-saglik\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/esp1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"815\" \/>\n\t<meta property=\"og:image:height\" content=\"543\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsor-iyi-saglik\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsor-iyi-saglik\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Sponsorlad\u0131\u011f\u0131n\u0131z spor sa\u011fl\u0131kl\u0131 m\u0131?\",\"datePublished\":\"2019-04-15T06:05:14+00:00\",\"dateModified\":\"2026-09-18T07:33:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsor-iyi-saglik\\\/\"},\"wordCount\":1018,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsor-iyi-saglik\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/esp1.jpg\",\"articleSection\":[\"Sport Sponsorship\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsor-iyi-saglik\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsor-iyi-saglik\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsor-iyi-saglik\\\/\",\"name\":\"Sponsorlad\u0131\u011f\u0131n\u0131z spor sa\u011fl\u0131kl\u0131 m\u0131? | RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsor-iyi-saglik\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsor-iyi-saglik\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/esp1.jpg\",\"datePublished\":\"2019-04-15T06:05:14+00:00\",\"dateModified\":\"2026-09-18T07:33:00+00:00\",\"description\":\"Spor sponsorlu\u011fu s\u00f6zle\u015fmesi imzalamadan \u00f6nce, sporun durumunu kontrol edin: izleyici kitlesi, aktif sponsorlar, medya kapsam\u0131. 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