{"id":242556,"date":"2020-03-29T07:00:40","date_gmt":"2020-03-29T05:00:40","guid":{"rendered":"https:\/\/rtrsports.com\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/"},"modified":"2026-09-21T19:07:33","modified_gmt":"2026-09-21T17:07:33","slug":"kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/","title":{"rendered":"Sporda kriz ileti\u015fimi: sponsorlar ve m\u00fclkiyetler i\u00e7in el kitab\u0131"},"content":{"rendered":"

Bir spor m\u00fclkiyetini ilgilendiren kriz bug\u00fcn g\u00fcnlerle de\u011fil dakikalarla yay\u0131l\u0131yor. Sponsor i\u00e7in soru bunun olup olmayaca\u011f\u0131 de\u011fil, \u015firketin eksik bilgiyle h\u0131zl\u0131 karar vermeye ne kadar haz\u0131r oldu\u011fudur.<\/em><\/p>\n

Eyl\u00fcl 2026’da g\u00fcncellendi.<\/em><\/p>\n

Motorspor, i\u015flerin canl\u0131 yay\u0131nda ters gitti\u011fi bir sekt\u00f6rd\u00fcr. Bir d\u00fc\u015f\u00fc\u015f, bir soru\u015fturma, bir s\u00fcr\u00fcc\u00fcn\u00fcn talihsiz a\u00e7\u0131klamas\u0131, elveri\u015fsiz ko\u015fullar nedeniyle iptal edilen bir yar\u0131\u015f: bunlar\u0131n hepsi milyonlarca ki\u015finin \u00f6n\u00fcnde olur ve bir saat i\u00e7inde kamuoyunun taraf tuttu\u011fu bir i\u00e7eri\u011fe d\u00f6n\u00fc\u015f\u00fcr. 2025’te MotoGP’nin sosyal kanallar\u0131ndaki etkile\u015fim 60 milyondan fazla takip\u00e7iyle %61’e y\u00fckseldi ve izleyiciler \u015fampiyonan\u0131n resmi YouTube kanal\u0131nda bir milyar dakikadan fazla i\u00e7erik t\u00fcketti. Bir zaferi de bir rezaleti de b\u00fcy\u00fcten ayn\u0131 altyap\u0131d\u0131r.<\/p>\n

Tepki penceresi<\/h2>\n

Bir olgunun kamuya mal oldu\u011fu an ile kanaatin kat\u0131la\u015ft\u0131\u011f\u0131 an aras\u0131ndaki aral\u0131\u011fa tepki penceresi diyelim. Dijital \u00f6ncesinde bu pencere bir bas\u0131n d\u00f6ng\u00fcs\u00fc, yani saatler s\u00fcrerdi. Bug\u00fcn bir videonun merakl\u0131 \u00e7evresinden \u00e7\u0131k\u0131p genel ak\u0131\u015flara girmesi kadar s\u00fcrer; motorsporda bu \u00e7o\u011fu zaman yar\u0131\u015f hafta sonunda, dikkatin zaten paddock’ta oldu\u011fu anda ger\u00e7ekle\u015fir.<\/p>\n

Mesele ilkesel olarak h\u0131zl\u0131 tepki vermek de\u011fildir. Mesele kimin karar verdi\u011fini, t\u00fcm olgular elde olmadan neyin s\u00f6ylenebilece\u011fini ve hangi kanal\u0131n kullan\u0131laca\u011f\u0131n\u0131 \u00f6nceden bilmektir. Krizi k\u00f6t\u00fc y\u00f6neten \u015firketler nadiren mesaj\u0131 yanl\u0131\u015f kurar: mesaj\u0131 \u00fcretmek i\u00e7in ge\u00e7en s\u00fcreyi yanl\u0131\u015f kurarlar, \u00e7\u00fcnk\u00fc onu kimin imzalama yetkisi oldu\u011funu h\u00e2l\u00e2 \u00e7\u00f6zmeye \u00e7al\u0131\u015f\u0131yorlard\u0131r.<\/p>\n

Sponsoru ilgilendiren \u00fc\u00e7 kriz<\/h2>\n

Bunlar\u0131 ay\u0131rmakta yarar var, \u00e7\u00fcnk\u00fc farkl\u0131 yan\u0131tlar gerektirir ve s\u0131k s\u0131k birbirine kar\u0131\u015ft\u0131r\u0131l\u0131r.<\/p>\n

M\u00fclkiyetin krizi<\/strong> \u015fampiyonay\u0131 ya da tak\u0131m\u0131 ilgilendirir: bir iptal, teknik bir vaka, sportif bir tart\u0131\u015fma. Burada sponsor i\u015fin i\u00e7indeki seyircidir ve kural, daha fazla bilgiye ve konu\u015fmak i\u00e7in daha fazla me\u015fruiyete sahip olan property’nin sesinin \u00fczerine binmemektir. Tipik hata, kimsenin istemedi\u011fi bir a\u00e7\u0131klama yay\u0131mlamakt\u0131r.<\/p>\n

Marka y\u00fcz\u00fcn\u00fcn krizi<\/strong> markayla ili\u015fkilendirilen s\u00fcr\u00fcc\u00fcy\u00fc ya da tak\u0131m\u0131 ilgilendirir. En hassas olan\u0131d\u0131r, \u00e7\u00fcnk\u00fc iki de\u011feri kar\u015f\u0131 kar\u015f\u0131ya getirir: orta\u011fa sadakat ve kendi kamuoyuna kar\u015f\u0131 tutarl\u0131l\u0131k. En iyi \u00e7\u0131kanlar, hangi davran\u0131\u015flar\u0131n ask\u0131ya alma do\u011furaca\u011f\u0131n\u0131 s\u00f6zle\u015fme a\u015famas\u0131nda \u00f6nceden kararla\u015ft\u0131rm\u0131\u015f \u015firketlerdir.<\/p>\n

Markan\u0131n krizi<\/strong> \u015firketin kendisinin merkezde oldu\u011fu ve sporun yank\u0131 odas\u0131 h\u00e2line geldi\u011fi durumdur. Burada sponsorluk ba\u015fka yerde do\u011fmu\u015f bir sorunu b\u00fcy\u00fct\u00fcr ve tepki, tak\u0131m\u0131n kendisini ilgilendirmeyen bir konuda hesap verir duruma d\u00fc\u015fmemesi i\u00e7in property ile e\u015fg\u00fcd\u00fcml\u00fc olmal\u0131d\u0131r.<\/p>\n

\u00d6nceden haz\u0131r olmas\u0131 gerekenler<\/h2>\n

\u0130\u015fe yarar bir plan uzun bir belge de\u011fildir. \u00d6nceden al\u0131nm\u0131\u015f kararlar k\u00fcmesidir: medyaya kar\u015f\u0131 tek s\u00f6zc\u00fc kim, mesai d\u0131\u015f\u0131 ileti\u015fimi kim onayl\u0131yor, \u00f6nce hangi kanallar ve hangi s\u0131rayla kullan\u0131l\u0131yor, \u015firketin tam tablo olmadan da ilk iki saatte s\u00f6ylemeye haz\u0131r oldu\u011fu \u00fc\u00e7 c\u00fcmle ne, ve hangi durumlarda planlanm\u0131\u015f bir kampanya durduruluyor.<\/p>\n

Bu son madde en \u00e7ok unutulan\u0131d\u0131r. Ciddi bir \u015fey olurken d\u00f6nmeye devam eden otomatik yay\u0131n takvimi, kamuoyu i\u00e7in \u015firketin bakmad\u0131\u011f\u0131n\u0131n kan\u0131t\u0131d\u0131r. Bir krizde ilk operasyonel hareket neredeyse her zaman devam eden planlamalar\u0131 durdurmakt\u0131r.<\/p>\n

2020 \u00f6rne\u011fi ve ger\u00e7ekte \u00f6\u011fretti\u011fi<\/h2>\n

Pandemi m\u00fcmk\u00fcn olan en sert testi sundu: duran \u015fampiyonalar, iptal edilen etkinlikler, donmu\u015f s\u00f6zle\u015fmeler. MotoGP sezonu a\u00e7\u0131l\u0131\u015f yar\u0131\u015f\u0131ndan sonra ask\u0131ya ald\u0131 ve ancak temmuzda, Jerez’de, seyircisiz yeniden ba\u015flad\u0131. En iyi \u00e7\u0131kan sponsorlar en \u00e7ok ileti\u015fim kuranlar de\u011fil, s\u00f6zle\u015fme ili\u015fkisi ihtilafs\u0131z yeniden m\u00fczakereye yetecek kadar a\u00e7\u0131k olanlar ve hi\u00e7bir \u015fey olmuyormu\u015f gibi davranmadan g\u00f6r\u00fcn\u00fcr kalmaya yetecek kadar yedek i\u00e7eri\u011fi bulunanlard\u0131.<\/p>\n

Bug\u00fcn i\u015fe yarayan ders pandemiyle ilgili de\u011fil, \u00e7\u00fcnk\u00fc pandemiler nadirdir. Ders, pandeminin ait oldu\u011fu kategoriyle ilgilidir: sat\u0131n al\u0131nan hizmetin sunumunu kesintiye u\u011fratan olaylar. \u0130ptal edilen bir yar\u0131\u015f, yar\u0131m sezon sakatlanan bir s\u00fcr\u00fcc\u00fc, s\u00f6zle\u015fme ortas\u0131nda el de\u011fi\u015ftiren ya da \u00fcretici de\u011fi\u015ftiren bir tak\u0131m ayn\u0131 sorunu daha k\u00fc\u00e7\u00fck \u00f6l\u00e7ekte \u00fcretir ve her y\u0131l ya\u015fan\u0131r. Bunlara maruz kalmaman\u0131n yolu, bir sponsorluk yat\u0131r\u0131m\u0131n\u0131 aksakl\u0131klara kar\u015f\u0131 nas\u0131l koruyaca\u011f\u0131n\u0131za<\/a> dair analizimizde ayr\u0131nt\u0131land\u0131rd\u0131\u011f\u0131m\u0131z gibi, bunlar\u0131 s\u00f6zle\u015fmede \u00f6ng\u00f6rmektir.<\/p>\n

Dijitalin \u00e7\u00f6zmedi\u011fi k\u0131s\u0131m<\/h2>\n

Do\u011frudan kanallar\u0131n kriz y\u00f6netimini kolayla\u015ft\u0131rd\u0131\u011f\u0131 yayg\u0131n bir kanaattir, \u00e7\u00fcnk\u00fc kamuoyuyla arac\u0131s\u0131z konu\u015fmay\u0131 sa\u011flarlar. Bu ancak yar\u0131 do\u011frudur. Do\u011frudan kanallar filtreyi kald\u0131r\u0131r, ama filtrenin tan\u0131d\u0131\u011f\u0131 zaman\u0131 da kald\u0131r\u0131r. \u00c7ok erken bir pozisyon yay\u0131mlay\u0131p sonra d\u00fczeltmek zorunda kalan \u015firket, ertesi g\u00fcn bir kurum a\u00e7\u0131klamas\u0131n\u0131 bekleyecek olan ayn\u0131 \u015firketten daha pahal\u0131ya \u00f6der.<\/p>\n

Motorsporda, property’nin kanallar\u0131 neredeyse t\u00fcm sponsorlar\u0131nkinden daha geni\u015f kitlelere ula\u015ft\u0131\u011f\u0131 i\u00e7in en etkili tercih \u00e7o\u011fu zaman en m\u00fctevaz\u0131 olan\u0131d\u0131r: resm\u00ee ileti\u015fimle hizalanmak, yaln\u0131zca \u015firketi do\u011frudan ilgilendireni eklemek ve daha geni\u015f a\u00e7\u0131klamay\u0131 \u00e7al\u0131\u015fanlara, bayilere ve m\u00fc\u015fterilere saklamak. Bir MotoGP sponsorlu\u011funun<\/a> nas\u0131l i\u015fledi\u011fini bilen, de\u011ferin b\u00fcy\u00fck k\u0131sm\u0131n\u0131n bu perimetrede oynand\u0131\u011f\u0131n\u0131, bir payla\u015f\u0131m\u0131n alt\u0131ndaki yorumlarda de\u011fil, bilir.<\/p>\n

Hi\u00e7bir plan\u0131n \u00f6nceden \u00e7\u00f6zmedi\u011fi bir soru kal\u0131r: bir \u015firket, iyi aylarda s\u00f6yledi\u011fiyle tutarl\u0131 kalmak i\u00e7in ne kadar kaybetmeye raz\u0131d\u0131r. Bu karar krizden \u00f6nce al\u0131n\u0131r, ya da hi\u00e7 al\u0131nmaz.<\/p>\n

Kaynaklar:<\/strong> MotoGP, 2025’te rekor b\u00fcy\u00fcme<\/a> \u00b7 MotoGP, Temmuz 2020’de Jerez’de yeniden ba\u015flang\u0131\u00e7<\/a><\/p>\n

\r\n\r\n

S\u0131k sorulan sorular<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Sporda kriz ileti\u015fimi nedir?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Bir spor m\u00fclkiyetinin ya da sponsorlar\u0131n\u0131n, bir yar\u0131\u015f\u0131n iptalinden bir sporcunun davran\u0131\u015f\u0131na kadar ani olumsuz bir olay\u0131 y\u00f6netti\u011fi kararlar ve mesajlar b\u00fct\u00fcn\u00fcd\u00fcr. Motorspordaki \u00f6zelli\u011fi, olay\u0131n milyonlarca ki\u015finin \u00f6n\u00fcnde canl\u0131 ger\u00e7ekle\u015fmesidir; bu y\u00fczden tepki i\u00e7in kullan\u0131labilir pencere g\u00fcnlerle de\u011fil saatlerle \u00f6l\u00e7\u00fcl\u00fcr.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Bir spor sponsorunu hangi kriz t\u00fcrleri ilgilendirir?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\u00dc\u00e7\u00fc: \u015fampiyonay\u0131 ya da tak\u0131m\u0131 ilgilendiren m\u00fclkiyet krizi; markayla ili\u015fkilendirilen s\u00fcr\u00fcc\u00fc ya da tak\u0131m\u0131 ilgilendiren marka y\u00fcz\u00fc krizi; ve \u015firketin merkezde oldu\u011fu, sporun ise ba\u015fka yerde do\u011fmu\u015f bir sorunu b\u00fcy\u00fctt\u00fc\u011f\u00fc marka krizi. Her biri farkl\u0131 yan\u0131t ve farkl\u0131 d\u00fczeyde ileti\u015fim inisiyatifi gerektirir.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Yar\u0131\u015f hafta sonunda kriz patlad\u0131\u011f\u0131nda ilk yap\u0131lacak nedir?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Planlanm\u0131\u015f payla\u015f\u0131mlar\u0131 durdurmak. Ciddi bir \u015fey olurken d\u00f6nmeye devam eden otomatik takvim, kamuoyunca dikkatsizlik olarak okunur. Hemen ard\u0131ndan tek bir s\u00f6zc\u00fc ve tam tablo olmadan da kullan\u0131labilecek, \u00f6nceden mutab\u0131k kal\u0131nm\u0131\u015f \u00fc\u00e7 mesaj gerekir.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Sponsor, spor m\u00fclkiyetinden \u00f6nce a\u00e7\u0131klama yapmal\u0131 m\u0131?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\u00c7o\u011fu durumda hay\u0131r. Property daha fazla bilgiye ve neredeyse t\u00fcm sponsorlar\u0131ndan daha geni\u015f kitleli kanallara sahiptir; bu nedenle en etkili tercih resm\u00ee ileti\u015fimle hizalanmak ve yaln\u0131zca \u015firketi do\u011frudan ilgilendireni eklemek, daha geni\u015f a\u00e7\u0131klamay\u0131 ise \u00e7al\u0131\u015fanlara, bayilere ve m\u00fc\u015fterilere saklamakt\u0131r.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n 2020, motorspor sponsorlar\u0131na ne \u00f6\u011fretti?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Y\u00f6netilmesi gereken riskin pandemi de\u011fil, ait oldu\u011fu kategori oldu\u011funu: sat\u0131n al\u0131nan\u0131n sunumunu kesintiye u\u011fratan olaylar. \u0130ptal edilen yar\u0131\u015flar, uzun s\u00fcre sakatlanan s\u00fcr\u00fcc\u00fcler, s\u00f6zle\u015fme ortas\u0131nda el veya \u00fcretici de\u011fi\u015ftiren tak\u0131mlar ayn\u0131 sorunu daha k\u00fc\u00e7\u00fck \u00f6l\u00e7ekte \u00fcretir ve her y\u0131l ya\u015fan\u0131r; bunlar ger\u00e7ekle\u015fmeden \u00f6nce s\u00f6zle\u015fmede \u00f6ng\u00f6r\u00fclmelidir.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Bir spor m\u00fclkiyetini ilgilendiren kriz bug\u00fcn g\u00fcnlerle de\u011fil dakikalarla yay\u0131l\u0131yor. Sponsor i\u00e7in soru bunun olup olmayaca\u011f\u0131 de\u011fil, \u015firketin eksik bilgiyle h\u0131zl\u0131 karar vermeye ne kadar haz\u0131r oldu\u011fudur. Eyl\u00fcl 2026’da g\u00fcncellendi. Motorspor, i\u015flerin canl\u0131 yay\u0131nda ters gitti\u011fi bir sekt\u00f6rd\u00fcr. Bir d\u00fc\u015f\u00fc\u015f, bir soru\u015fturma, bir s\u00fcr\u00fcc\u00fcn\u00fcn talihsiz a\u00e7\u0131klamas\u0131, elveri\u015fsiz ko\u015fullar nedeniyle iptal edilen bir yar\u0131\u015f: bunlar\u0131n hepsi […]<\/p>\n","protected":false},"author":2,"featured_media":190991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20024,20026],"tags":[],"class_list":["post-242556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportivo","category-sponsorizzazioni-sportive"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSporda kriz ileti\u015fimi: sponsorlar i\u00e7in el kitab\u0131<\/title>\n<meta name=\"description\" content=\"Sporda kriz ileti\u015fimi: bir sponsoru ilgilendiren \u00fc\u00e7 kriz, \u00f6nceden nelerin kararla\u015ft\u0131r\u0131lmas\u0131 gerekti\u011fi ve ilk saatlerde ne yap\u0131laca\u011f\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sporda kriz ileti\u015fimi: sponsorlar ve m\u00fclkiyetler i\u00e7in el kitab\u0131\" \/>\n<meta property=\"og:description\" content=\"Sporda kriz ileti\u015fimi: bir sponsoru ilgilendiren \u00fc\u00e7 kriz, \u00f6nceden nelerin kararla\u015ft\u0131r\u0131lmas\u0131 gerekti\u011fi ve ilk saatlerde ne yap\u0131laca\u011f\u0131.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ita3-2-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Sporda kriz ileti\u015fimi: sponsorlar ve m\u00fclkiyetler i\u00e7in el kitab\u0131\",\"datePublished\":\"2020-03-29T05:00:40+00:00\",\"dateModified\":\"2026-09-21T17:07:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/\"},\"wordCount\":1366,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ita3-2-scaled-1.jpg\",\"articleSection\":[\"Marketing Sportivo\",\"Sponsorizzazioni Sportive\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/\",\"name\":\"Sporda kriz ileti\u015fimi: sponsorlar i\u00e7in el kitab\u0131\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ita3-2-scaled-1.jpg\",\"datePublished\":\"2020-03-29T05:00:40+00:00\",\"dateModified\":\"2026-09-21T17:07:33+00:00\",\"description\":\"Sporda kriz ileti\u015fimi: bir sponsoru ilgilendiren \u00fc\u00e7 kriz, \u00f6nceden nelerin kararla\u015ft\u0131r\u0131lmas\u0131 gerekti\u011fi ve ilk saatlerde ne yap\u0131laca\u011f\u0131.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ita3-2-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ita3-2-scaled-1.jpg\",\"width\":2560,\"height\":1252,\"caption\":\"spor krizi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sporda kriz ileti\u015fimi: sponsorlar ve m\u00fclkiyetler i\u00e7in el kitab\u0131\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sporda kriz ileti\u015fimi: sponsorlar i\u00e7in el kitab\u0131","description":"Sporda kriz ileti\u015fimi: bir sponsoru ilgilendiren \u00fc\u00e7 kriz, \u00f6nceden nelerin kararla\u015ft\u0131r\u0131lmas\u0131 gerekti\u011fi ve ilk saatlerde ne yap\u0131laca\u011f\u0131.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/","og_locale":"tr_TR","og_type":"article","og_title":"Sporda kriz ileti\u015fimi: sponsorlar ve m\u00fclkiyetler i\u00e7in el kitab\u0131","og_description":"Sporda kriz ileti\u015fimi: bir sponsoru ilgilendiren \u00fc\u00e7 kriz, \u00f6nceden nelerin kararla\u015ft\u0131r\u0131lmas\u0131 gerekti\u011fi ve ilk saatlerde ne yap\u0131laca\u011f\u0131.","og_url":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":2560,"height":1252,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ita3-2-scaled-1.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Emanuele Venturoli","Tahmini okuma s\u00fcresi":"14 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Sporda kriz ileti\u015fimi: sponsorlar ve m\u00fclkiyetler i\u00e7in el kitab\u0131","datePublished":"2020-03-29T05:00:40+00:00","dateModified":"2026-09-21T17:07:33+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/"},"wordCount":1366,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ita3-2-scaled-1.jpg","articleSection":["Marketing Sportivo","Sponsorizzazioni Sportive"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/","url":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/","name":"Sporda kriz ileti\u015fimi: sponsorlar i\u00e7in el kitab\u0131","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ita3-2-scaled-1.jpg","datePublished":"2020-03-29T05:00:40+00:00","dateModified":"2026-09-21T17:07:33+00:00","description":"Sporda kriz ileti\u015fimi: bir sponsoru ilgilendiren \u00fc\u00e7 kriz, \u00f6nceden nelerin kararla\u015ft\u0131r\u0131lmas\u0131 gerekti\u011fi ve ilk saatlerde ne yap\u0131laca\u011f\u0131.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ita3-2-scaled-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ita3-2-scaled-1.jpg","width":2560,"height":1252,"caption":"spor krizi"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Sporda kriz ileti\u015fimi: sponsorlar ve m\u00fclkiyetler i\u00e7in el kitab\u0131"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/tr\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=242556"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242556\/revisions"}],"predecessor-version":[{"id":355975,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242556\/revisions\/355975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/190991"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=242556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=242556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=242556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}