{"id":242556,"date":"2024-01-09T14:33:04","date_gmt":"2024-01-09T13:33:04","guid":{"rendered":"https:\/\/rtrsports.com\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/"},"modified":"2025-07-25T22:12:28","modified_gmt":"2025-07-25T20:12:28","slug":"kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/","title":{"rendered":"Kriz ileti\u015fimi ve spor. Belki internet bizi kurtar\u0131r. Belki de de\u011fildir."},"content":{"rendered":"

Bu sat\u0131rlar yaz\u0131l\u0131rken d\u00fcnya<\/strong> Koronavir\u00fcs<\/strong> salg\u0131n\u0131 nedeniyle aylard\u0131r tecrit<\/strong> alt\u0131ndayd\u0131. Fabrikalar, okullar, \u00fcniversiteler, ofisler, her \u015fey kapal\u0131, etkinlikler iptal edildi, her t\u00fcrl\u00fc toplant\u0131 yasakland\u0131.<\/p>\n

Bu sadece \u0130talya tarihinde de\u011fil, uluslararas\u0131 alanda da e\u015fi benzeri g\u00f6r\u00fclmemi\u015f bir d\u00f6nemdir<\/strong>: d\u00fcnya sava\u015flar\u0131 s\u0131ras\u0131nda gezegenin benzer bir ola\u011fan\u00fcst\u00fc hal ya\u015fad\u0131\u011f\u0131 do\u011fruysa da, ba\u011flamsal ko\u015fullar\u0131n son derece farkl\u0131 oldu\u011fu da do\u011frudur.<\/p>\n

\u0130leti\u015fim bizi kurtaracak<\/h2>\n

Evlerimize kapand\u0131k<\/strong> ve hemen \u00e7a\u011f\u0131m\u0131z\u0131n iki b\u00fcy\u00fck ileti\u015fim arac\u0131 olan televizyon ve internete<\/strong> s\u0131\u011f\u0131nd\u0131k. Katot \u0131\u015f\u0131nl\u0131 t\u00fcp son d\u00fcnya sava\u015f\u0131 s\u0131ras\u0131nda bile mevcuttu (ancak o kadar yayg\u0131n de\u011fildi), oysa \u0130nternet<\/strong> bu inan\u0131lmaz durumun b\u00fcy\u00fck devrimini<\/strong> temsil ediyor. Covid-19<\/strong> d\u00fcnyan\u0131n ilk “dijitalle\u015ftirilmi\u015f” acil durumudur.<\/p>\n

Spor<\/strong>, hi\u00e7 \u015f\u00fcphesiz, daha h\u0131zl\u0131 ve daha b\u00fcy\u00fck bir enerjiyle a\u011fa hemen ak\u0131n eden ve ana i\u00e7erik platformlar\u0131n\u0131 sular alt\u0131nda b\u0131rakan sekt\u00f6rler aras\u0131nda yer al\u0131yor. Elbette tak\u0131mlar, sporcular ve \u015fampiyonluklar\u0131n yan\u0131 s\u0131ra gazeteciler, spor malzemeleri \u00fcreticileri, yorumcular ve y\u00f6neticiler de sporun yoklu\u011funu telafi etmek i\u00e7in aniden gazete s\u00fctunlar\u0131n\u0131, sanal ilan panolar\u0131n\u0131 ve sosyal a\u011flardaki zaman t\u00fcnellerini doldurmaya ba\u015flad\u0131.<\/p>\n

Son derece yap\u0131land\u0131r\u0131lm\u0131\u015f ileti\u015fim ve sosyal medya y\u00f6netim ofislerinin aktif varl\u0131\u011f\u0131 sayesinde, modernitenin m\u00fckemmel e\u011flencesi<\/strong>, podcast’ler, yar\u0131\u015fmalar, \u00e7evrimi\u00e7i aperatifler, ge\u00e7mi\u015ften videolar ve hatta boyama sayfalar\u0131n\u0131 de\u011fi\u015ftirerek ileti\u015fim d\u00fcnyas\u0131na (\u00f6zellikle \u00e7evrimi\u00e7i) d\u00fcr\u00fcst ve zaman zaman cesur bir \u015fekilde sald\u0131rd\u0131.<\/p>\n

K\u0131smen korkudan, k\u0131smen bir ar\u0131nma egzersizi olarak ve k\u0131smen de zorunluluktan, t\u00fcm bu faaliyetler genellikle ger\u00e7ek bir stratejik plan olmaks\u0131z\u0131n y\u00fcr\u00fct<\/strong>\u00fclm\u00fc\u015ft\u00fcr. Yukar\u0131da da belirtildi\u011fi \u00fczere, emsali olmayan bir olayla kar\u015f\u0131 kar\u015f\u0131yay\u0131z: herkes i\u00e7in olmasa da bir\u00e7oklar\u0131 i\u00e7in bu y\u0131l s\u0131f\u0131r y\u0131l\u0131<\/strong>. Tek bir umutla: ileti\u015fim bizi kurtaracak<\/strong>. \u015eimdi bu varsay\u0131m\u0131n mutlaka do\u011fru olup olmad\u0131\u011f\u0131n\u0131 ve ilgili \u00e7abalar\u0131n en iyi \u015fekilde nas\u0131l y\u00f6nlendirilece\u011fini<\/strong> g\u00f6rmek gerekmektedir.<\/p>\n

Spor, kabul, kriz<\/h2>\n

Analizlere veya yorumlara ba\u015flamadan \u00f6nce, hem b\u00fcy\u00fck bir ciddiyet hem de s\u00fck\u00fbnetle bir varsay\u0131m\u0131 kesin olarak ortaya koymak gerekir. Spor d\u00fcnyas\u0131<\/strong>, Koronavir\u00fcs<\/strong> nedeniyle<\/strong> aniden<\/strong>, muhtemelen uluslararas\u0131 spor tarihinin en k\u00f6t\u00fcs\u00fc olan b\u00fcy\u00fck ve derin bir kriz an\u0131na girmi\u015ftir<\/strong>.<\/p>\n

Bu kriz kavramsal olmaktan \u00e7ok uzak: etkili, elle tutulur, kesinlikle somut. Spor d\u00fcnyas\u0131nda yer alan herkes i\u00e7in (ve burada Hardy ve Mullin’in spordaki eylem ve ger\u00e7ekliklerin b\u00fct\u00fcn\u00fcn\u00fc temsil eden “spor \u00fcr\u00fcn\u00fc” kavram\u0131 olduk\u00e7a kullan\u0131\u015fl\u0131d\u0131r) bu kriz, asgari bir ortak paydaya, yani<\/strong> istihdam ve onun gelecekteki varl\u0131\u011f\u0131 \u00fczerindeki ekonomik yans\u0131malara<\/strong> sahip olan farkl\u0131 y\u00f6nlere ve bi\u00e7imlere b\u00fcr\u00fcnmektedir.<\/p>\n

Durumu anlamak i\u00e7in karma\u015f\u0131k teorik yap\u0131lara ihtiya\u00e7 yoktur. E\u011fer oyunlar oynanmazsa (ya da yar\u0131\u015flar ve spor etkinlikleri yap\u0131lmazsa), t\u00fcm “
\nraison <\/em>
\n<\/strong>
\nd’\u00ea<\/em>
\n<\/strong>
\ntre<\/em>
\n<\/strong>” bir sekt\u00f6r\u00fcn ge\u00e7im kayna\u011f\u0131 i\u00e7in kaybolur. Konuyu oransal bir d\u00fczeyde \u00e7er\u00e7evelemek i\u00e7in veriye ihtiya\u00e7 duyulsayd\u0131, burada futbolun \u0130talyan sisteminde \u00fc\u00e7\u00fcnc\u00fc end\u00fcstri oldu\u011funun<\/strong> alt\u0131n\u0131 \u00e7izmek yeterli olurdu.<\/p>\n

Ma\u00e7lar oynanmazsa, biletler ve ticari \u00fcr\u00fcnler sat\u0131lmazsa<\/strong>, sponsorlar olmaz, spor ayakkab\u0131lar\u0131na veya spor salonu kartlar\u0131na ihtiya\u00e7 kalmaz. Pistlere, stadyum bak\u0131m\u0131na, spor ileti\u015fim ajanslar\u0131na veya sponsorluk aj<\/strong>anslar\u0131na gerek kalmayacakt\u0131r. Spor gazetecilerinin konu\u015facak, foto\u011fraf\u00e7\u0131lar\u0131n \u00e7ekecek, televizyonlar\u0131n yay\u0131nlayacak ve teknisyenlerinin filme alacak, kurgulayacak ya da \u00fcretecek hi\u00e7bir \u015feyi kalmayacak. K\u0131sacas\u0131, liste potansiyel olarak sonsuzdur.<\/p>\n

Sporda ve ya\u015famda kriz ileti\u015fimi<\/h2>\n

Kamu<\/strong> ileti\u015fimi<\/strong>akademisyenleri<\/strong> kriz ileti\u015fimi<\/strong> kavram\u0131na, daha do\u011frusu beklenmedik bir \u015fey oldu\u011funda ve bir \u015firketin ya da bir konunun itibar\u0131n\u0131 ciddi \u015fekilde tehlikeye att\u0131\u011f\u0131nda uygulanacak strateji ve taktikler b\u00fct\u00fcn\u00fcne olduk\u00e7a a\u015finad\u0131r. \u00dcnl\u00fc Amerikal\u0131 giri\u015fimci Warren Buffet<\/strong>,“bir \u015firketin itibar\u0131n\u0131 in\u015fa etmenin yirmi y\u0131l, yok etmenin ise be\u015f dakika s\u00fcrd\u00fc\u011f\u00fcn\u00fc<\/strong>” ifade etmi\u015ftir.<\/p>\n

Teoriye g\u00f6re kriz yedi farkl\u0131 katmandan olu\u015fur: alarm, korku, etki, de\u011ferlendirme, kurtarma, \u00e7are, iyile\u015fme<\/strong>. Bu ayr\u0131mlar teorik olmaktan \u00e7ok uzakt\u0131r ve spor d\u00fcnyas\u0131nda bile bu ad\u0131mlar ne yaz\u0131k ki ger\u00e7eklerin evrimiyle olduk\u00e7a d\u00fczenli bir \u015fekilde uygulanmaktad\u0131r.<\/p>\n

Bir alarm<\/strong> vard\u0131 – \u00c7in’den sa\u011fl\u0131k boyutlar\u0131 \u00fcrk\u00fct\u00fcc\u00fc olan bir vir\u00fcs geliyor; korku<\/strong> – bu sorun devam ederse spor da dahil olmak \u00fczere etkinliklerin iptal edilmesi gerekecek; etki<\/strong> – spor da dahil olmak \u00fczere t\u00fcm etkinlikler ger\u00e7ekten iptal edildi.<\/p>\n

\u015eimdi, teorik \u00e7izgiyi takip ederek, yeni d\u00fcnyay\u0131 de\u011ferlendirmemiz<\/strong> ve kendimizi onunla y\u00fczle\u015fecek ara\u00e7larla donatmam\u0131z gereken de\u011ferlendirme<\/strong> a\u015famas\u0131nday\u0131z. Kurtarma<\/strong> a\u015famas\u0131, daha do\u011frusu acil durumu sona erdirmek i\u00e7in eylemin uygulanmas\u0131, ard\u0131ndan \u00e7\u00f6z\u00fcm<\/strong> a\u015famas\u0131 ve son olarak da iyile\u015fme<\/strong>, yani acil durum \u00f6ncesi duruma geri d\u00f6nme a\u015famas\u0131 gelecektir.<\/p>\n

Asl\u0131nda bir s\u00fcredir kriz ileti\u015fimi<\/strong> sadece end\u00fcstriyel gruplara \u00f6zg\u00fc de\u011fil: bir\u00e7ok spor kurulu\u015fu<\/strong>, \u00f6rne\u011fin doland\u0131r\u0131c\u0131l\u0131k veya doping gibi skandallar ve zor anlarla ba\u015fa \u00e7\u0131kmak i\u00e7in kendilerini<\/strong> bu \u015fekilde donatmak zorunda<\/strong> kald\u0131. Lance Armstrong<\/strong> veya New England Patriots<\/strong> deflate-gate vakalar\u0131 ya da daha yak\u0131n zamanda Kobe Bryant <\/strong>‘\u0131n \u00f6l\u00fcm\u00fc gibi olaylarda b\u00fcy\u00fck spor kurulu\u015flar\u0131n\u0131n nas\u0131l davrand\u0131klar\u0131na bakmam\u0131z yeterli olacakt\u0131r.<\/p>\n

Bu nedenle burada bir noktay\u0131 a\u00e7\u0131kl\u0131\u011fa kavu\u015fturmakta fayda var. Kriz ileti\u015fiminin ilk kural\u0131n\u0131n krize haz\u0131rl\u0131kl\u0131<\/strong> olmak (gelecek senaryolar\u0131n\u0131 varsaymak veya olas\u0131 zay\u0131fl\u0131klar\u0131 de\u011ferlendirmek) oldu\u011fu do\u011fruysa, \u00c7in’deki Wuhan<\/strong> olaylar\u0131ndan ve nihayetinde Lombardiya’daki Codogno<\/strong> ‘dan \u00f6nce neler olaca\u011f\u0131n\u0131 kimsenin yeterli \u00f6ng\u00f6r\u00fc ile tahmin etmesi m\u00fcmk\u00fcn de\u011fildi. Sanki \u015f\u00f6yle der gibi: Elbette bug\u00fcn bir kriz var, ama kimse bunun gelece\u011fini g\u00f6rmedi<\/strong>.<\/p>\n

\u00d6nemsiz gibi g\u00f6r\u00fcnen bu nokta, asl\u0131nda bug\u00fcnlerde spor, spor yorumlar\u0131 ve spor sponsorlu\u011fu d\u00fcnyas\u0131n\u0131 saran<\/strong> pek \u00e7ok soruyu yan\u0131tlaman\u0131n<\/strong> merkezinde yer al\u0131yor. Asl\u0131nda ger\u00e7ek \u015fu ki, bir\u00e7ok sorunun cevab\u0131 yok, \u00e7\u00fcnk\u00fc hi\u00e7 kimse bu sorular\u0131 sormad\u0131. \u015eampiyona tekrar ne zaman ba\u015flayacak? Ask\u0131ya al\u0131n\u0131rsa kim kazan\u0131r? Ma\u00e7lar oynanmazsa maa\u015flar \u00f6deniyor mu? Yar\u0131\u015flar yap\u0131lmazsa sponsorun rol\u00fc nedir?<\/strong> Ancak bunlar cevaps\u0131z kalmaya mahkum \u00f6nemli konulard\u0131r: Koronavir\u00fcs \u00f6ncesinde imzalanan s\u00f6zle\u015fmelerin \u00e7o\u011fu, son otuz g\u00fcnde meydana gelenlerin bir k\u0131sm\u0131n\u0131 bile \u00f6ng\u00f6rememi\u015ftir.<\/p>\n

Karanl\u0131kta ileti\u015fim kurmak ve aceminin s\u0131ras\u0131<\/h2>\n

Teorik k\u0131lavuzlar\u0131n<\/strong> yoklu\u011fu nedeniyle (daha \u00f6nce de belirtildi\u011fi gibi durumun sa\u00e7mal\u0131\u011f\u0131n\u0131n bir sonucu olarak) muhtemelen \u015fu anda en farkl\u0131 ve deneysel ileti\u015fim giri\u015fimlerine tan\u0131k oluyoruz. Olumlu d\u00fc\u015f\u00fcnmek gerekirse, spor ileti\u015fimi d\u00fcnyas\u0131 i\u00e7in kesinlikle b\u00fcy\u00fck bir b\u00fcy\u00fcme an\u0131<\/strong>: ger\u00e7ekler bizi eski ara\u00e7larla yeni fikirlere<\/strong> bakmaya, eksik olan bir \u00fcr\u00fcn\u00fc in\u015fa etmeye ve g\u00f6r\u00fcnmez olan bir d\u00fcnyada kullan\u0131c\u0131lara e\u015flik etmeye zorluyor.<\/p>\n

Yukar\u0131da da belirtildi\u011fi gibi, s\u0131f\u0131rdan ba\u015fl\u0131yoruz ve yap\u0131lar\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fc mutlaka olumlu bir sonucu garanti etmiyor. Yerel spor gazetecileri taraf\u0131ndan y\u00f6netilen k\u00fc\u00e7\u00fck bloglar parlak fikirlerle interneti fethederken, devasa spor<\/strong> kurulu\u015flar\u0131 kendilerini geride tutan politika ve yasal ortamlarda zar zor idare ediyor. Baz\u0131 \u00fcnl\u00fcler \u015fampiyon olarak ortaya \u00e7\u0131karken, di\u011ferleri fiyasko olarak ve maalesef uzun s\u00fcre hat\u0131rlanacak. Baz\u0131 gruplar kendilerinin daha \u00f6nce bilinmeyen bir y\u00f6n\u00fcn\u00fc g\u00f6sterirken, di\u011ferleri belirgin bir \u015fekilde uygunsuz bir y\u00f6n\u00fcn\u00fc g\u00f6steriyor.<\/p>\n

K\u0131sacas\u0131, krizin bu ilk haftalar\u0131nda, genellikle karanl\u0131kta<\/strong> kalan, geleneksel kanallardan uzakta olas\u0131 se\u00e7eneklerin sonsuzlu\u011fu aras\u0131nda do\u011fru yolu arayan bir ileti\u015fim<\/strong> g\u00f6rd\u00fck; hem halklar\u0131 hem de yat\u0131r\u0131mc\u0131lar\u0131yla ilgili olmak i\u00e7in d\u00fcr\u00fcst bir giri\u015fimde bulundular.<\/p>\n

Her insan kendi i\u00e7in, Tanr\u0131 hepimiz i\u00e7in<\/h2>\n

\u00d6yleyse, bu kriz d\u00f6neminde spor ileti\u015fiminin amac\u0131<\/strong> nedir? Bu soru sadece y\u00fczeysel olarak \u00f6nemsizdir.<\/p>\n

\u0130lk ve neyse ki payla\u015f\u0131lan bir kat\u0131l\u0131m ve dahil olma an\u0131ndan<\/strong> sonra, bir\u00e7ok ileti\u015fim stratejisi \u015fu anda bir yol ayr\u0131m\u0131nda. \u00c7e\u015fitli spor fig\u00fcrlerinin farkl\u0131 nedenlerle ve farkl\u0131 ama\u00e7larla ileti\u015fim kurdu\u011fu a\u00e7\u0131kt\u0131r.<\/p>\n

Bir spor ayakkab\u0131s\u0131 \u00fcreticisini ele al\u0131rsak, sosyal sorumluluklar bir yana, amac\u0131n\u0131n m\u00fcmk\u00fcn oldu\u011funca \u00e7ok \u00fcr\u00fcn satman\u0131n bir yolunu bulmak olaca\u011f\u0131 a\u00e7\u0131kt\u0131r. Bir spor yay\u0131nc\u0131l\u0131\u011f\u0131 \u015firketini ele al\u0131rsak, amac\u0131n\u0131n abonelerini kaybetmemek i\u00e7in m\u00fcmk\u00fcn oldu\u011funca \u00e7ekici kalmak oldu\u011funu varsayabiliriz. Bir spor tak\u0131m\u0131n\u0131 d\u00fc\u015f\u00fcnecek olursak, sadece taraftarlar\u0131n\u0131 \u015f\u0131martmakla kalmay\u0131p ayn\u0131 zamanda sponsorlar\u0131yla da temas\u0131n\u0131 kaybetmemesi gerekti\u011fini d\u00fc\u015f\u00fcnmek yanl\u0131\u015f olmaz. Sponsorlar<\/strong> da spor tesislerinin pop\u00fclaritesinden ve g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcnden faydalanmaya devam etmenin bir yolunu bulmal\u0131d\u0131r<\/strong>. Ayn\u0131 \u015fekilde, sporcular da spor ve ticaret piyasas\u0131ndaki konumlar\u0131n\u0131 kaybetmemek i\u00e7in haber de\u011feri ta\u015f\u0131mal\u0131 ve kamuoyu taraf\u0131ndan tan\u0131nmal\u0131d\u0131r.<\/p>\n

Bu basit bir g\u00f6rev de\u011fildir ve en asil ama\u00e7lar\u0131n \u00f6tesinde, bug\u00fcn pek \u00e7ok ki\u015fi kriz ileti\u015fimine <\/strong>daha pragmatik<\/strong> \u00e7\u00f6z\u00fcm t\u00fcrleriyle nas\u0131l yakla\u015f\u0131laca\u011f\u0131n\u0131 merak <\/strong>etmektedir. Temel olarak, \u015fu anda olup bitenler hakk\u0131nda nas\u0131l iyi konu\u015fabiliriz? Belki de ekonomik faaliyetlerin itici g\u00fcc\u00fcn\u00fc yeniden ba\u015flatmaya \u00e7al\u0131\u015f\u0131rken toplumuna yak\u0131n olarak?<\/p>\n

\u0130deal olan, gecikmeleri ortadan kald\u0131rmak ve kolay p\u00fcriten damgalamalardan <\/strong>ka\u00e7\u0131nmakt\u0131r. Spor d\u00fcnyas\u0131 d\u0131\u015far\u0131ya (yani taraftarlara) y\u00f6nelik bir e\u011flencedir ve \u00f6denmesi gereken maa\u015flar, bekleyen tedarik\u00e7iler, haz\u0131rlanmas\u0131 gereken sezonlar<\/strong>, kaydedilmesi gereken hesaplar vb. ile tam te\u015fekk\u00fcll\u00fc bir i\u00e7 end\u00fcstridir.<\/p>\n

F\u0131rsatlar ve riskler<\/h2>\n

Bu nedenle, \u015f\u00fcphesiz en ilgin\u00e7 konulardan biri ileti\u015fim f\u0131rsat\u0131yla<\/strong> ilgilidir. Buradaki f\u0131rsattan<\/strong> kastedilenin“elveri\u015fli olmak<\/strong>“, “yersiz olarak alg\u0131lanmamak” oldu\u011fu a\u00e7\u0131kt\u0131r. \u0130nternet s\u00fcrekli olarak tak\u0131mlara, sporculara ve sponsorlara spor etkinlikleri d\u0131\u015f\u0131nda da i\u015fle ilgili \u00e7al\u0131\u015fmalar y\u00fcr\u00fctme imkan\u0131 sundu\u011fundan (sponsorlar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc en \u00fcst d\u00fczeye \u00e7\u0131karma veya ma\u011fazalar\u0131n\u0131n tan\u0131t\u0131m\u0131 gibi faaliyetler), spek\u00fclat\u00f6rlerle kar\u015f\u0131la\u015fma riski her zaman hemen k\u00f6\u015fededir. K\u0131sacas\u0131<\/strong>, ticari f\u0131rsat ile zevksizlik aras\u0131ndaki \u00e7izgi \u00e7ok ince<\/strong>.<\/p>\n

Bizim gibi sponsorlarla i\u015f yapanlar, \u00f6rne\u011fin yar\u0131\u015flar yap\u0131lmad\u0131\u011f\u0131nda, ma\u00e7lar oynanmad\u0131\u011f\u0131nda ve etkinlikler iptal edildi\u011finde bir sponsorluk program\u0131na de\u011fer katman\u0131n ne kadar \u00f6nemli oldu\u011funu \u00e7ok iyi bilirler. Vir\u00fcs\u00fcn elimizden ald\u0131\u011f\u0131 \u015feyi<\/strong>, yani milyonlarca seyirciye ula\u015fma imkan\u0131n\u0131 ortaklar\u0131m\u0131za vermek i\u00e7in \u00e7o\u011fu zaman garip ama d\u00fcr\u00fcst bir giri\u015fimde bulunarak internete y\u00f6nelmek kolayd\u0131r<\/strong>. Bu nedenle, \u00fc\u00e7\u00fcnc\u00fc taraflar i\u00e7in g\u00f6nderiler, m\u00fcdahaleler ve etkinlikler \u00fcretme veya ticari ama\u00e7larla \u00fcr\u00fcn tan\u0131t\u0131m\u0131na yer verme iste\u011fi hem anla\u015f\u0131labilir hem de me\u015frudur.<\/p>\n

Ancak, macera arkada\u015flar\u0131na (genellikle sponsorlar\u0131 tan\u0131mlad\u0131\u011f\u0131m\u0131z \u015fekliyle) do\u011fru uzat\u0131lan bu el, i\u00e7inde bulundu\u011fumuz ciddi durumun \u00f6tesine ge\u00e7emez. Do\u011fru bir reklam kampanyas\u0131 ba\u015flatmadan \u00f6nce birka\u00e7 hafta beklemek<\/strong> ve ilk a\u015famada sosyal ileti\u015fim ve sorumlulu\u011fa odaklanmak muhtemelen daha uygun olacakt\u0131r.<\/p>\n

Gelecekte, tamamen ticari konularda sessiz kalmay\u0131 ba\u015faran \u015firketlerin, her ne pahas\u0131na olursa olsun sponsorluklar\u0131<\/strong> en \u00fcst d\u00fczeye \u00e7\u0131karmaya \u00e7al\u0131\u015fan \u015firketlerden daha fazla takdir edilece\u011finden eminiz.<\/p>\n

Bunun a\u011f\u0131rl\u0131k ve zaman a\u00e7\u0131s\u0131ndan bulunmas\u0131 \u00e7ok zor bir denge oldu\u011fu a\u00e7\u0131k. Sponsorluklar<\/strong>, s\u00f6zle\u015fmeler, sat\u0131\u015flar ve i\u015f f\u0131rsatlar\u0131<\/strong> hakk\u0131nda konu\u015fmaya ne zaman ba\u015flayabiliriz<\/strong>? Ve bu faaliyetlerin g\u00fcn veya hafta boyunca ileti\u015fimsel b\u00fct\u00fcnl\u00fck \u00fczerinde ne kadar etkisi olmal\u0131d\u0131r? Ve bir kurt, belirli bir an\u0131n gerektirdi\u011fi f\u0131rsat ihtiyac\u0131n\u0131 maskeleyerek ne kadar kuzu k\u0131l\u0131\u011f\u0131na girebilir?<\/p>\n

Ger\u00e7ek hay\u0131rseverlik ve PR hay\u0131rseverli\u011fi<\/h2>\n

Ba\u011f\u0131\u015f sonras\u0131 ileti\u015fim<\/strong> g\u00fcn\u00fcm\u00fczde s\u0131kl\u0131kla g\u00f6r\u00fclen bir s\u00fcre\u00e7tir.<\/p>\n

Bu konuda \u00e7ok g\u00fc\u00e7l\u00fc g\u00f6r\u00fc\u015flerim var: zarafet, ger\u00e7ek hay\u0131r i\u015flerinin kameralar kapal\u0131yken yap\u0131lmas\u0131n\u0131<\/strong> gerektirir. G\u00fczel bir jest yap\u0131p hemen ard\u0131ndan bunu g\u00f6stermek ne centilmenliktir ne de ileti\u015fimsel ama\u00e7lar i\u00e7in idealdir. Aksine, g\u00f6n\u00fcll\u00fc \u00e7al\u0131\u015fma ve hay\u0131rseverlik a\u00e7\u0131k\u00e7a bir halkla ili\u015fkiler arac\u0131 oldu\u011funda, umulan\u0131n tam tersi sonu\u00e7lar elde etme riski vard\u0131r.<\/p>\n

Yine, bu bir f\u0131rsat meselesidir.<\/p>\n

Pek \u00e7ok ki\u015fi, kesinlikle k\u00f6t\u00fc niyet olmaks\u0131z\u0131n, acil durumun ilk g\u00fcnlerinde zafer g\u00f6sterileri yaparak vantilat\u00f6r veya maske sat\u0131n ald\u0131klar\u0131n\u0131 ya da \u015fu veya bu hastaneye ba\u011f\u0131\u015fta bulunduklar\u0131n\u0131 belirtmi\u015flerdir. Ulusal bir acil durum an\u0131nda gerekli ve faydal\u0131 olan, ancak beni tam olarak ikna etmeyen asil jestler. Ancak bu jestler, i\u00e7 ileti\u015fim ofisleri taraf\u0131ndan bas\u0131n a\u00e7\u0131klamalar\u0131 yoluyla \u00f6ng\u00f6r\u00fcld\u00fc\u011f\u00fcnde inand\u0131r\u0131c\u0131l\u0131\u011f\u0131n\u0131 yitiriyor<\/strong>.<\/p>\n

G\u00f6n\u00fcll\u00fc \u00e7al\u0131\u015fmalar gazetecilerden uzakta yap\u0131lmal\u0131d\u0131r<\/strong>, aksi takdirde halkla ili\u015fkiler ofislerini olduklar\u0131 gibi adland\u0131rmakta hi\u00e7bir sak\u0131nca yoktur. K\u0131sacas\u0131, olaylara ger\u00e7ek adlar\u0131n\u0131 vermek daha iyidir ve uygun hedeflere g\u00f6t\u00fcrmeleri daha da iyidir.<\/p>\n

Ger\u00e7ek olandan sanal olana ve tam tersi<\/h2>\n

Biz yazarken, MotoGP \u015fampiyonas\u0131 taraf\u0131ndan d\u00fczenlenen<\/strong> ilk Evde Kal GP<\/strong> ‘si, en iyi motosiklet video oyununun sanal platformunda hen\u00fcz sona erdi. 10 resmi s\u00fcr\u00fcc\u00fc Joypad yar\u0131\u015fmas\u0131na kat\u0131ld\u0131: iki Marquez<\/strong> karde\u015f, Aleix Espargaro<\/strong>, Pecco Bagnaia<\/strong>, Fabio Quartararo<\/strong>, Suzuki ikilisi Mir<\/strong> ve Rins<\/strong>, Leucona<\/strong>, Oliveira<\/strong> ve Maverick Vinales<\/strong>.<\/p>\n

Formula 1 ve IndyCar<\/strong> gibi di\u011fer spor serileri taraf\u0131ndan da farkl\u0131 \u015fekillerde benimsenen bu giri\u015fimin, ger\u00e7ek bir yar\u0131\u015f\u0131n sa\u011flad\u0131\u011f\u0131 adrenalinin bariz yoklu\u011fu d\u0131\u015f\u0131nda bir\u00e7ok avantaj\u0131 var.<\/p>\n

\u0130lk olarak, bir s\u00fcreklilik<\/strong> arac\u0131d\u0131r. Ger\u00e7ek yar\u0131\u015flar\u0131n yoklu\u011funda, Dorna<\/strong> ‘n\u0131n (\u015eampiyona haklar\u0131 sahibi) sadece k\u0131\u015f tatili nedeniyle de\u011fil, yar\u0131\u015flar\u0131n bir kez daha ger\u00e7ek pistlerde ba\u015flayabilece\u011fi ana kadar taraftarlar\u0131 ta\u015f\u0131mak i\u00e7in fikirler sunmas\u0131 ak\u0131ll\u0131ca bir hareketti.<\/p>\n

\u0130kinci olarak, hayranlar\u0131n mutlak ilgisini \u00e7ekebilecek bir odak kaymas\u0131d\u0131r: evlerinde ve yar\u0131\u015f g\u00fcn\u00fc geriliminden uzakta \u00e7ekilen s\u00fcr\u00fcc\u00fcler farkl\u0131 bir perspektiften g\u00f6r\u00fclebilir. D\u00fcnya \u015fampiyonu Marquez<\/strong> ‘i mutfakta karde\u015fiyle oyna\u015f\u0131rken ya da Esparagro<\/strong> ‘yu ma\u00e7 aralar\u0131nda kanepenin etraf\u0131nda \u00e7ocuklar\u0131 kovalarken nadiren g\u00f6rebiliyoruz.<\/p>\n

Son olarak, sanal oyunlar<\/strong>, \u00e7ok k\u00fc\u00e7\u00fck bir formatta da olsa markalar\u0131n\u0131 ve renklerini sanal motosikletler \u00fczerinde g\u00f6rebilen sponsorlar i\u00e7in yarat\u0131lan g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe bir alternatif sunmaktad\u0131r<\/strong>.<\/p>\n

\u00d6zellikle bu t\u00fcr rekreasyon severler i\u00e7in, video oyunu<\/strong> ma\u00e7lar\u0131n\u0131n ak\u0131\u015f\u0131n\u0131n ne bug\u00fcn ne de MotoGP<\/strong> taraf\u0131ndan icat edilmedi\u011fi a\u00e7\u0131kt\u0131r. Aksine, Twitch<\/strong> gibi platformlar ve \u00fcnl\u00fc oyuncular\u0131n ve youtuberlar\u0131n<\/strong> (d\u00fcnyaca \u00fcnl\u00fc seviyesine y\u00fckselmi\u015f) ba\u015far\u0131s\u0131, y\u0131llard\u0131r oyun d\u00fcnyas\u0131n\u0131n \u00fcstlendi\u011fi gezegensel \u00f6neme tan\u0131kl\u0131k etmektedir.<\/p>\n

Bununla birlikte, bu a\u015famada \u00f6nemli olan, oynanan sporlar ile ger\u00e7ek sporcular\u0131n dijital platformlarda yar\u0131\u015ft\u0131\u011f\u0131 video oyunu sporlar\u0131 aras\u0131ndaki de\u011fi\u015fimdir (s\u00f6ylendi\u011fi gibi, isteyerek veya zorla). Ger\u00e7eklikten sanala ge\u00e7iyoruz ve umar\u0131m yak\u0131nda ayn\u0131 kahramanlarla ger\u00e7ekli\u011fe geri d\u00f6nmeyi bekliyoruz.<\/p>\n

Bug\u00fcnden Evde Kalma Gp<\/strong> ‘sinin e\u011flenceli bir deney olarak takip edilecek bir trend mi yoksa sonunda kaybolup gidecek bir trend mi olaca\u011f\u0131n\u0131 s\u00f6ylemek zor. Kesin olan \u015fu ki, bug\u00fcn burada bulunmayan Ducati<\/strong> gibi baz\u0131 Tak\u0131mlar\u0131n kat\u0131lacaklar\u0131n\u0131 belirttikleri ba\u015fka etkinlikler de olacak.<\/p>\n

Bu pandemi sona erdikten sonra, oynanan sporlar ile video oyunu sporlar\u0131 aras\u0131ndaki ili\u015fkinin art\u0131k ayn\u0131 olmayaca\u011f\u0131 da ayn\u0131<\/strong> derecede kesin. Oyun end\u00fcstrisinin \u00f6nemi ve video oyunlar\u0131na d\u00fcnya \u00e7ap\u0131nda artan ilgi, organizat\u00f6rlerin, serilerin, liglerin ve muhtemelen tak\u0131mlar\u0131n, d\u00fcnyan\u0131n her k\u00f6\u015fesinde her g\u00fcn y\u00fcz binlerce oyuncuyu dahil edebilen oyun y\u00f6n\u00fcne dikkat etmelerini gerektiriyor.<\/p>\n

\u0130lk kim yorulacak? A\u015f\u0131r\u0131 okuma sorunu<\/h2>\n

\u00d6n\u00fcm\u00fczdeki g\u00fcnlerde ele al\u0131nmas\u0131 gereken bir konu da hi\u00e7 \u015f\u00fcphesiz spor end\u00fcstrisindeki t\u00fcm payda\u015flardan gelen ileti\u015fim miktar\u0131d\u0131r<\/strong>. Daha \u00f6nce de belirtildi\u011fi gibi, pandeminin ilk g\u00fcnlerinde a\u011fa b\u00fcy\u00fck bir kitlenin ak\u0131n etmesi anla\u015f\u0131labilir bir durumsa, \u015fimdi sporcular\u0131n antrenman videolar\u0131n\u0131, ge\u00e7mi\u015f etkinlikleri, oyuncular\u0131n canl\u0131 Instagram’\u0131n\u0131 veya Formula 1<\/strong> ara\u00e7lar\u0131nda tercih edilen kaplamaya ili\u015fkin anketleri sunmaya devam etmenin ne kadar uygun olaca\u011f\u0131n\u0131 sormak gerekiyor.<\/p>\n

Yak\u0131n gelecekte, a\u015f\u0131r\u0131 okuma ve bu t\u00fcr ileti\u015fim yutturmacalar\u0131na al\u0131\u015fma olgular\u0131n\u0131 \u00f6ng\u00f6rmek haks\u0131z de\u011fildir. Bug\u00fcn biraz futbol\/futbol oynamak ya da D\u00fcnya Kupas\u0131 \u015fampiyonalar\u0131nda biraz aksiyon g\u00f6rmek i\u00e7in can atan en hevesli taraftar bile<\/strong> muhtemelen<\/strong> bu ileti\u015fim sald\u0131rganl\u0131\u011f\u0131ndan b\u0131kacakt\u0131r<\/strong> (tabii ki abart\u0131l\u0131 ve mecazi anlamda).<\/p>\n

K\u0131sacas\u0131, sanki \u015funu s\u00f6ylemek ister gibi: Koronavir\u00fcs \u00f6ncesi yo\u011fun spor program\u0131n\u0131, Facebook’taki payla\u015f\u0131mlar ve Instagram’daki hikayelerden olu\u015fan e\u015fit derecede yo\u011fun bir programla tamamen de\u011fi\u015ftirmeyi d\u00fc\u015f\u00fcnemezsiniz.<\/p>\n

Risk, spor arac\u0131n en g\u00fc\u00e7l\u00fc yanlar\u0131ndan birinin ba\u015far\u0131s\u0131zl\u0131\u011fa u\u011framas\u0131 <\/strong>, daha do\u011frusu itme yerine \u00e7ekme arac\u0131<\/strong> olmas\u0131d\u0131r. Bizim i\u00e7in \u00e7ok de\u011ferli olan spor sponsorluklar\u0131 konusuna geri d\u00f6necek olursak, tam olarak i\u015fe yarad\u0131klar\u0131n\u0131 s\u00f6yleyebiliriz \u00e7\u00fcnk\u00fc izinsiz girmek yerine i\u00e7eriyorlar: reklam mesaj\u0131, izleyicinin izlemek istedi\u011fi bir etkinli\u011fin i\u00e7ine yerle\u015ftiriliyor ve “itme” ileti\u015fim tarz\u0131nda oldu\u011fu gibi zorlanm\u0131yor. Bu nedenle, sporu, en tutkulu taraftar\u0131n bile ho\u015flanmayaca\u011f\u0131, sporun reklam\u0131na d\u00f6n\u00fc\u015ft\u00fcrmemeye dikkat etmeliyiz.<\/p>\n

Dikkat ve samimiyetle bilgilendirin, e\u011flendirin ve dikkat da\u011f\u0131t\u0131n<\/h2>\n

Covid, k\u00fcresel salg\u0131n, soka\u011fa \u00e7\u0131kma yasaklar\u0131 ve etkinliklere \u015fahsen kat\u0131lman\u0131n imkans\u0131zl\u0131\u011f\u0131 b\u00fcy\u00fck spor krizi \u00f6rnekleridir<\/strong>. Bug\u00fcn, her zamankinden daha fazla, tam da bu tarihsel anda, spor d\u00fcnyas\u0131 e\u011flendirici<\/strong> rol\u00fcn\u00fc ak\u0131ll\u0131ca \u00fcstlenmelidir. Ya\u015famlar ve vicdanlar i\u00e7in zor zamanlarda, kamuoyu bir rahatlama vanas\u0131 ve dikkat da\u011f\u0131t\u0131c\u0131 bir an olarak spora (ve spor ileti\u015fimine) d\u00f6nebilmelidir. Tarihi yar\u0131\u015fmalar\u0131n tekrarlar\u0131, derinlemesine k\u00f6\u015fe yaz\u0131lar\u0131, \u00f6d\u00fcll\u00fc oyunlar ve e\u011flence, nezaket ve \u00f6l\u00e7\u00fcyle y\u00f6netildi\u011fi takdirde, evde oturup k\u00e2busun sona ermesini beklemek zorunda kalan n\u00fcfusun b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc en az\u0131ndan bir s\u00fcreli\u011fine “rahatlatmak ve rahat hissettirmek” i\u00e7in yararl\u0131 ara\u00e7lard\u0131r.<\/p>\n

Bilgilendirmek, e\u011flendirmek ve dikkat da\u011f\u0131tmak spor ileti\u015fimi yapan herkes i\u00e7in takip edilmesi gereken ana i\u015flevler olmal\u0131d\u0131r \u00e7\u00fcnk\u00fc cazibesi g\u00fc\u00e7l\u00fc olsa bile nihai t\u00fcketicinin genel olarak sporun ana hedefi oldu\u011fu unutulmamal\u0131d\u0131r. Daha \u00f6nce de belirtildi\u011fi gibi, ister renklendirilecek bir makine, ister bir basketbol video oyunu, ister ki\u015finin evinde tekrarlanacak bir antrenman ya da ge\u00e7mi\u015f etkinliklerin eski bir tekrar\u0131 olsun; bu d\u00f6nemde spor temelde g\u00fcnl\u00fck ya\u015fam\u0131n b\u00fcy\u00fck bir bar\u0131\u015f koruyucusu olarak hizmet etmelidir.<\/p>\n

A\u00e7\u0131k\u00e7a g\u00f6r\u00fcl\u00fcyor ki, bug\u00fcn\u00fcn ileti\u015fimcileri i\u00e7in zorluk, sponsorlara<\/strong>, yat\u0131r\u0131mc\u0131lara<\/strong>, ortaklara<\/strong> ve di\u011fer sekt\u00f6r payda\u015flar\u0131na yak\u0131n ilgi g\u00f6sterirken, zeka ve f\u0131rsatla, d\u0131\u015f ve i\u00e7 hedefleri<\/strong> nas\u0131l kar\u0131\u015ft\u0131racaklar\u0131n\u0131<\/strong> bilmektir. Bu kar\u0131\u015f\u0131m kolay olmaktan \u00e7ok uzakt\u0131r, \u00f6zellikle de bir s\u00fcre sonra yeni konular, bilinmeyen sorunlar ve \u00f6ng\u00f6r\u00fclemeyen yollar t\u00fckenmeye ba\u015flad\u0131\u011f\u0131nda.<\/p>\n

Yeni antik d\u00fcnya<\/h2>\n

Bir g\u00fcn, umar\u0131m \u00e7ok uzak olmayan bir gelecekte, ya\u015fad\u0131\u011f\u0131m\u0131z bu zor zamanlar sadece bir an\u0131<\/strong> olarak kalacak. Bu ger\u00e7ekle\u015fti\u011finde, belki de \u00e7ok fazla tantana olmadan, spor d\u00fcnyas\u0131, spor ileti\u015fimi,
\nspor pazarlamasi<\/strong>
\n<\/a> ve
\nsponsorluklar<\/strong>
\n<\/a> derinden de\u011fi\u015fmi\u015f olacak. Tarihsel de\u011fi\u015fimin t\u00fcm b\u00fcy\u00fck anlar\u0131 gibi, egzotik ad\u0131 “Covid-19<\/em>” olan bu acil durum bile profesyonellik, fark\u0131ndal\u0131k ve beceriler i\u00e7in geri d\u00f6n\u00fc\u015f\u00fc olmayan bir noktaya i\u015faret etmi\u015f olacak: spor da bu t\u00fcr bir de\u011ferlendirmeden muaf olmayacak.<\/p>\n

Bu zaman dilimi b\u00fcy\u00fck olas\u0131l\u0131kla bizi b\u00fcy\u00fck bo\u015fluklarla, ama ayn\u0131 zamanda yeni zenginlikler<\/strong> ve yeni ara\u00e7larla<\/strong> ba\u015f ba\u015fa b\u0131rakacak. Mesle\u011fimizin ve sekt\u00f6r\u00fcm\u00fcz\u00fcn belki de bug\u00fcn ilk kez yukar\u0131dan bir b\u00fct\u00fcn olarak g\u00f6rd\u00fc\u011f\u00fcm\u00fcz yeni bir y\u00f6n\u00fcn\u00fc, bu garip ve ortak birlik duygusuyla \u015f\u00fcphesiz yeniden ke\u015ffetmi\u015f olaca\u011f\u0131z.<\/p>\n

Umudumuz, dile\u011fimiz, bundan sonras\u0131n\u0131n \u00f6ncekinden daha iyi olmas\u0131<\/strong>; daha g\u00fc\u00e7l\u00fc, daha vicdanl\u0131 ve birbirimizle daha uyumlu hale gelmemiz. Belki biraz sars\u0131lm\u0131\u015f ama daha iyi durumda.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

Bu sat\u0131rlar yaz\u0131l\u0131rken d\u00fcnya Koronavir\u00fcs salg\u0131n\u0131 nedeniyle aylard\u0131r tecrit alt\u0131ndayd\u0131. Fabrikalar, okullar, \u00fcniversiteler, ofisler, her \u015fey kapal\u0131, etkinlikler iptal edildi, her t\u00fcrl\u00fc toplant\u0131 yasakland\u0131. Bu sadece \u0130talya tarihinde de\u011fil, uluslararas\u0131 alanda da e\u015fi benzeri g\u00f6r\u00fclmemi\u015f bir d\u00f6nemdir: d\u00fcnya sava\u015flar\u0131 s\u0131ras\u0131nda gezegenin benzer bir ola\u011fan\u00fcst\u00fc hal ya\u015fad\u0131\u011f\u0131 do\u011fruysa da, ba\u011flamsal ko\u015fullar\u0131n son derece farkl\u0131 oldu\u011fu da […]<\/p>\n","protected":false},"author":2,"featured_media":190991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200],"tags":[],"class_list":["post-242556","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi"],"acf":[],"contentshake_article_id":"","yoast_head":"\nKriz ileti\u015fimi ve spor. Belki internet bizi kurtar\u0131r?<\/title>\n<meta name=\"description\" content=\"Kriz ileti\u015fimi sadece end\u00fcstriyel gruplara \u00f6zg\u00fc de\u011fildir: bir\u00e7ok spor kurulu\u015fu zor anlarla ba\u015fa \u00e7\u0131kmak i\u00e7in kendilerini donatmak zorunda kalm\u0131\u015ft\u0131r\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kriz ileti\u015fimi ve spor. Belki internet bizi kurtar\u0131r. Belki de de\u011fildir.\" \/>\n<meta property=\"og:description\" content=\"Kriz ileti\u015fimi sadece end\u00fcstriyel gruplara \u00f6zg\u00fc de\u011fildir: bir\u00e7ok spor kurulu\u015fu zor anlarla ba\u015fa \u00e7\u0131kmak i\u00e7in kendilerini donatmak zorunda kalm\u0131\u015ft\u0131r\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ita3-2-scaled-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1252\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"14 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Kriz ileti\u015fimi ve spor. Belki internet bizi kurtar\u0131r. Belki de de\u011fildir.\",\"datePublished\":\"2024-01-09T13:33:04+00:00\",\"dateModified\":\"2025-07-25T20:12:28+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/\"},\"wordCount\":3647,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ita3-2-scaled-1.jpg\",\"articleSection\":[\"Spor Pazarlamas\u0131\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/\",\"name\":\"Kriz ileti\u015fimi ve spor. Belki internet bizi kurtar\u0131r?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ita3-2-scaled-1.jpg\",\"datePublished\":\"2024-01-09T13:33:04+00:00\",\"dateModified\":\"2025-07-25T20:12:28+00:00\",\"description\":\"Kriz ileti\u015fimi sadece end\u00fcstriyel gruplara \u00f6zg\u00fc de\u011fildir: bir\u00e7ok spor kurulu\u015fu zor anlarla ba\u015fa \u00e7\u0131kmak i\u00e7in kendilerini donatmak zorunda kalm\u0131\u015ft\u0131r\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ita3-2-scaled-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/ita3-2-scaled-1.jpg\",\"width\":2560,\"height\":1252,\"caption\":\"spor krizi\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Kriz ileti\u015fimi ve spor. Belki internet bizi kurtar\u0131r. Belki de de\u011fildir.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/www.linkedin.com\\\/in\\\/emanueleventuroli\\\/\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Kriz ileti\u015fimi ve spor. Belki internet bizi kurtar\u0131r?","description":"Kriz ileti\u015fimi sadece end\u00fcstriyel gruplara \u00f6zg\u00fc de\u011fildir: bir\u00e7ok spor kurulu\u015fu zor anlarla ba\u015fa \u00e7\u0131kmak i\u00e7in kendilerini donatmak zorunda kalm\u0131\u015ft\u0131r","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/","og_locale":"tr_TR","og_type":"article","og_title":"Kriz ileti\u015fimi ve spor. Belki internet bizi kurtar\u0131r. Belki de de\u011fildir.","og_description":"Kriz ileti\u015fimi sadece end\u00fcstriyel gruplara \u00f6zg\u00fc de\u011fildir: bir\u00e7ok spor kurulu\u015fu zor anlarla ba\u015fa \u00e7\u0131kmak i\u00e7in kendilerini donatmak zorunda kalm\u0131\u015ft\u0131r","og_url":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":2560,"height":1252,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ita3-2-scaled-1.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Emanuele Venturoli","Tahmini okuma s\u00fcresi":"14 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Kriz ileti\u015fimi ve spor. Belki internet bizi kurtar\u0131r. Belki de de\u011fildir.","datePublished":"2024-01-09T13:33:04+00:00","dateModified":"2025-07-25T20:12:28+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/"},"wordCount":3647,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ita3-2-scaled-1.jpg","articleSection":["Spor Pazarlamas\u0131"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/","url":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/","name":"Kriz ileti\u015fimi ve spor. Belki internet bizi kurtar\u0131r?","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ita3-2-scaled-1.jpg","datePublished":"2024-01-09T13:33:04+00:00","dateModified":"2025-07-25T20:12:28+00:00","description":"Kriz ileti\u015fimi sadece end\u00fcstriyel gruplara \u00f6zg\u00fc de\u011fildir: bir\u00e7ok spor kurulu\u015fu zor anlarla ba\u015fa \u00e7\u0131kmak i\u00e7in kendilerini donatmak zorunda kalm\u0131\u015ft\u0131r","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ita3-2-scaled-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/ita3-2-scaled-1.jpg","width":2560,"height":1252,"caption":"spor krizi"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/blog\/kriz-iletisim-ve-spor-belki-internet-bizi-kurtaracak-ya-da-kurtaramayacak\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Kriz ileti\u015fimi ve spor. Belki internet bizi kurtar\u0131r. Belki de de\u011fildir."}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli holds a degree in Public, Political and Institutional Communication from the University of Bologna. He has built his professional career at the intersection of marketing and sport, with hands-on experience in both basketball and motorsport. He is passionate about motorsport, design and literature, and focuses on helping brands create effective and meaningful partnerships in high-performance sporting environments.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/www.linkedin.com\/in\/emanueleventuroli\/","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/tr\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242556","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=242556"}],"version-history":[{"count":3,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242556\/revisions"}],"predecessor-version":[{"id":300180,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/242556\/revisions\/300180"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/190991"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=242556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=242556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=242556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}