{"id":242566,"date":"2024-01-09T16:52:17","date_gmt":"2024-01-09T15:52:17","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorluk-tekerlegi-spor-sponsorluk-projelerini-tek-bir-aracla-anlayin\/"},"modified":"2026-10-13T10:15:38","modified_gmt":"2026-10-13T08:15:38","slug":"sponsorluk-tekerlegi-spor-sponsorluk-projelerini-tek-bir-aracla-anlayin","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-tekerlegi-spor-sponsorluk-projelerini-tek-bir-aracla-anlayin\/","title":{"rendered":"Sponsorluk \u00e7ark\u0131: spor sponsorlu\u011fu projelerini tek bir ara\u00e7la anlamak"},"content":{"rendered":"<p><strong>Sponsorluk \u00e7ark\u0131<\/strong> (sponsorship wheel), bir spor sponsorlu\u011fu projesini anlatmak i\u00e7in kulland\u0131\u011f\u0131m\u0131z \u015femad\u0131r: \u00fc\u00e7 a\u015fama (karar, aktivasyon ve \u00f6l\u00e7\u00fcm) ve markan\u0131n etraf\u0131nda bir daire \u015feklinde dizilmi\u015f on be\u015f unsur. Bir \u00e7arkt\u0131r, \u00e7\u00fcnk\u00fc sponsorluk sonu\u00e7lar\u0131n \u00f6l\u00e7\u00fclmesiyle bitmez: her sezon oradan, daha fazla veri ve daha fazla deneyimle yeniden ba\u015flar.<\/p>\n<p>Bu sayfalarda pek \u00e7ok kez s\u00f6yledi\u011fimiz gibi, spor sponsorlu\u011fu etkili oldu\u011fu kadar \u00fc\u00e7 boyutlu da bir pazarlama arac\u0131d\u0131r. G\u00fcc\u00fc, ayn\u0131 anda birden fazla d\u00fczlemde \u00e7al\u0131\u015fmas\u0131ndan gelir: b\u00f6ylece ayn\u0131 anda pek \u00e7ok hedefe ula\u015fmay\u0131 ve dijital ileti\u015fim, etkinlikler, sat\u0131\u015f promosyonlar\u0131 ve above the line reklam gibi h\u00e2lihaz\u0131rda y\u00fcr\u00fcyen \u00e7al\u0131\u015fmalar\u0131 g\u00fc\u00e7lendirmeyi m\u00fcmk\u00fcn k\u0131lar.<\/p>\n<p>Spor sponsorlu\u011funu &#8220;karma\u015f\u0131k&#8221; diye tan\u0131mlamak yanl\u0131\u015f olur (i\u015fleyi\u015finde zor hi\u00e7bir \u015fey yoktur; tam tersine, bu kadar iyi \u00e7al\u0131\u015fmas\u0131n\u0131n nedeni do\u011frudan olmas\u0131d\u0131r), ama \u00e7ok katmanl\u0131 ve en iyi sonu\u00e7lar\u0131 vermek i\u00e7in uyum i\u00e7inde \u00e7al\u0131\u015fmas\u0131 gereken bir\u00e7ok par\u00e7adan olu\u015fan bir yap\u0131 oldu\u011funu s\u00f6ylemek do\u011fru olur. Sekt\u00f6r\u00fcn d\u0131\u015f\u0131ndakilere bu kadar ayr\u0131nt\u0131l\u0131 bir yap\u0131 bazen g\u00f6z korkutucu g\u00f6r\u00fcnebilir.<\/p>\n<p>Spor pazarlama ajanslar\u0131n\u0131n ve sponsorluk ajanslar\u0131n\u0131n g\u00f6revi, bu &#8220;karma\u015f\u0131kl\u0131k efsanesini&#8221; etkisiz h\u00e2le getirmektir: sponsorlu\u011fun pek \u00e7ok sesine hakk\u0131n\u0131 verirken onu tam olarak anla\u015f\u0131lamayan ve a\u015f\u0131lamayan \u00e7ok ba\u015fl\u0131 bir canavar gibi g\u00f6stermemek.<\/p>\n<p>A\u015fa\u011f\u0131daki \u015fema, potansiyel m\u00fc\u015fterilerimize ve m\u00fc\u015fterilerimize s\u0131k s\u0131k &#8220;next steps&#8221; \u00f6rne\u011fi olarak g\u00f6sterdi\u011fimiz, bir sponsorluk projesinin i\u015fleyi\u015finin grafik h\u00e2lidir. Yaln\u0131zca proje ilerledik\u00e7e kontrol edilmesi gerekenlerin bir listesi olarak de\u011fil, her an nerede oldu\u011fumuzu ve ne yapt\u0131\u011f\u0131m\u0131z\u0131 g\u00f6steren k\u00fc\u00e7\u00fck bir yol haritas\u0131 olarak da i\u015fe yarar.<\/p>\n<h2>Spor sponsorlu\u011funun \u00fc\u00e7 a\u015famas\u0131<\/h2>\n<p>Bu \u00f6rnekte sponsorluk projesini \u00fc\u00e7 a\u015famaya ay\u0131rd\u0131k:<\/p>\n<ul>\n<li>sponsorlukta <strong>karar alma<\/strong> (decision making),<\/li>\n<li>sponsorlu\u011fun <strong>aktivasyonu<\/strong>,<\/li>\n<li>sponsorlu\u011fun <strong>\u00f6l\u00e7\u00fcm\u00fc<\/strong>.<\/li>\n<\/ul>\n<p><strong>Karar alma<\/strong>, s\u00fcrecin en stratejik b\u00f6l\u00fcm\u00fcd\u00fcr: kararlar\u0131n verildi\u011fi, y\u00f6nlerin se\u00e7ildi\u011fi ve hepsinden \u00f6nemlisi projenin parametrelerinin \u015firketin ruhu ve \u00f6zellikleriyle, s\u0131k s\u0131k ba\u015fvurulan misyon, vizyon, ama\u00e7 ve de\u011ferlerle kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131 b\u00f6l\u00fcm.<\/p>\n<p><strong><a href=\"https:\/\/rtrsports.com\/tr\/blog\/spor-sponsorlugu-aktivasyonu-nedir\/\">Sponsorluk aktivasyonu<\/a><\/strong> ise en taktik b\u00f6l\u00fcmd\u00fcr, sponsorlu\u011fun potansiyelinin hayata ge\u00e7irildi\u011fi yer. En yarat\u0131c\u0131, ku\u015fkusuz en heyecan verici ve ayn\u0131 zamanda en g\u00f6r\u00fcn\u00fcr a\u015famad\u0131r. \u0130leti\u015fim \u00e7al\u0131\u015fmalar\u0131, etkinlikler, sosyal medya pazarlamas\u0131 ve benzerleri burada yer al\u0131r.<\/p>\n<p>Son olarak <strong><a href=\"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinda-yatirimin-geri-donus-hesaplari\/\">sponsorlu\u011fun \u00f6l\u00e7\u00fcm\u00fc<\/a><\/strong> t\u00fcm s\u00fcrecin en analitik b\u00f6l\u00fcm\u00fcd\u00fcr. Bu arac\u0131n b\u00fcy\u00fck etkinli\u011fi burada anla\u015f\u0131l\u0131r, olas\u0131 iyile\u015ftirme alanlar\u0131 burada belirlenir ve ince ayarlar burada haz\u0131rlan\u0131r.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-146432\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/wheel.jpg\" alt=\"sponsorluk \u00e7ark\u0131, spor sponsorlu\u011funun d\u00f6ng\u00fcs\u00fc\" width=\"1911\" height=\"1911\" \/><\/p>\n<h2>Spor sponsorlu\u011fu \u00e7ark\u0131<\/h2>\n<p>Bir ba\u015fka a\u00e7\u0131k nokta, bu grafi\u011fin ad\u0131 \u00fcst\u00fcnde bir <strong>\u00e7ark<\/strong> olmas\u0131d\u0131r. Bir ba\u015flang\u0131\u00e7 noktas\u0131, yani start&#8217;\u0131 vard\u0131r, ama g\u00fcc\u00fcn\u00fc tekrardan al\u0131r. Hatta her yeni turda daha iyi ve daha g\u00fc\u00e7l\u00fc h\u00e2le gelir.<\/p>\n<p>Fikir basit ama \u00f6nemlidir: sponsorluk performans\u0131n\u0131n \u00f6l\u00e7\u00fclmesiyle bitmez, aksine g\u00fcc\u00fcn\u00fc tam da oradan yeniden kazan\u0131r. Her spor sezonu ve tamamlanan her proje, sonu\u00e7lar\u0131 analiz etmek ve daha fazla bilgi ve ayr\u0131nt\u0131yla stratejik b\u00f6l\u00fcme geri d\u00f6nmek i\u00e7in bir f\u0131rsat olmal\u0131d\u0131r.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/tr\/blog\/the-plc-in-sponsorship\/\">Sponsorlu\u011fun s\u00fcresi<\/a> \u00fczerine yazarken anlatt\u0131\u011f\u0131m\u0131z gibi, en az iki sezon gerekir ve spor sponsorlu\u011fu beynin bili\u015fsel ve duygusal b\u00f6l\u00fcmleri \u00fczerindeki etkileri nedeniyle en y\u00fcksek etkinli\u011fine \u00fc\u00e7 ya da d\u00f6rt sezon sonra ula\u015f\u0131r. Bunlar \u00e7ark\u0131n turlar\u0131ndan, bu grafi\u011fin devirlerinden ba\u015fka bir \u015fey de\u011fildir ve her seferinde unsurlar\u0131n\u0131n her birini iyile\u015ftirir.<\/p>\n<h2>Sponsorship decision making: unsurlar<\/h2>\n<ul>\n<li><strong>Objectives.<\/strong> Her zaman oldu\u011fu gibi, s\u00fcrecin tamam\u0131 ancak spor sponsorlu\u011fuyla ula\u015f\u0131lmak istenen pazarlama hedeflerinin belirlenmesiyle ba\u015flayabilir. Hedefler SMART olmal\u0131d\u0131r: belirli, \u00f6l\u00e7\u00fclebilir, ula\u015f\u0131labilir, ger\u00e7ek\u00e7i ve zamana ba\u011fl\u0131.<\/li>\n<li><strong>Budgeting.<\/strong> \u0130kinci a\u015fama, sponsorluk i\u00e7in hem sponsorlu\u011fun kendi maliyetini hem de aktivasyon maliyetlerini kapsayan bir operasyon b\u00fct\u00e7esi ay\u0131rmakt\u0131r.<\/li>\n<li><strong>Sport \/ Property choice.<\/strong> Sponsor olunacak spor dal\u0131, tak\u0131m, etkinlik ya da sporcu ancak bu noktada se\u00e7ilebilir. S\u0131k s\u0131k i\u00e7g\u00fcd\u00fcsel kararlar\u0131n a\u011f\u0131r bast\u0131\u011f\u0131 \u00f6nemli bir and\u0131r. Nesnel ve ba\u011f\u0131ms\u0131z bi\u00e7imde \u00e7al\u0131\u015f\u0131p tavsiye verebilecek yetkin ve profesyonel bir ajanstan destek almak daha iyidir.<\/li>\n<li><strong>Negotiation.<\/strong> Spor property&#8217;si ve ajansla birlikte kusursuz ve ki\u015fiye \u00f6zel plan\u0131n olu\u015fturuldu\u011fu a\u015famad\u0131r. Ama\u00e7, gereksiz olan her \u015feyi \u00e7\u0131karmak ve ula\u015f\u0131lmak istenen hedeflere uygun, net tan\u0131mlanm\u0131\u015f ve \u00f6zl\u00fc bir haklar paketiyle kalmakt\u0131r. Sponsorlukta standart paket yoktur: her \u015fey, ne elde edilmek istendi\u011fine g\u00f6re \u0131smarlama haz\u0131rlan\u0131r.<\/li>\n<li><strong>Legal reviews &#038; signing.<\/strong> Karar alma s\u00fcrecinin son a\u015famas\u0131, son derece \u00f6nemli hukuki inceleme ve imzad\u0131r (elbette \u00e7ok y\u0131ll\u0131k bir s\u00f6zle\u015fme s\u00f6z konusu de\u011filse ve \u00e7ark\u0131n ikinci ya da \u00fc\u00e7\u00fcnc\u00fc turunda de\u011filseniz). Hukuki inceleme yaln\u0131zca kendinizi korumak ve oyun alan\u0131n\u0131n boyutlar\u0131n\u0131 anlamak i\u00e7in de\u011fil, konu\u015fulan t\u00fcm noktalar\u0131 ayr\u0131nt\u0131l\u0131 bi\u00e7imde yaz\u0131ya d\u00f6kmek ve bug\u00fcn, ama as\u0131l gelecekte sorun ya\u015famamak i\u00e7in de gereklidir.<\/li>\n<\/ul>\n<h2>Sponsorship activation: unsurlar<\/h2>\n<ul>\n<li><strong>Release notes &#038; announcements.<\/strong> Yeni i\u015f birliklerinde sponsorlu\u011fun duyurulmas\u0131 \u00e7ok \u00f6nemli bir and\u0131r. Duyuru, spor property&#8217;siyle koordineli yap\u0131lmal\u0131d\u0131r, tercihen bir etkinlik ya da \u00f6zel bir medya an\u0131 s\u0131ras\u0131nda. Y\u0131l\u0131n ba\u015f\u0131 bu a\u00e7\u0131dan her zaman uygun bir zamand\u0131r, \u00e7\u00fcnk\u00fc bas\u0131n ve taraftarlar aradan sonra yenilik bekler.<\/li>\n<li><strong>Marketing &#038; graphic materials ready.<\/strong> Aktivasyonun ikinci a\u015famas\u0131, pazarlama \u00e7al\u0131\u015fmalar\u0131 i\u00e7in gereken g\u00f6rsel ve g\u00f6rsel olmayan t\u00fcm ileti\u015fim malzemelerinin haz\u0131rlanmas\u0131d\u0131r. Bannerlardan sat\u0131\u015f noktas\u0131 malzemelerine, video spotlardan sosyal medya g\u00f6rsellerine kadar: sponsorluk burada \u015fekil, renk ve i\u00e7erik kazanmaya ba\u015flar.<\/li>\n<li><strong>Content &#038; social media planning.<\/strong> Yar\u0131\u015flar\u0131, etkinlikleri, sportif ve kurumsal \u00f6nemli anlar\u0131 dikkate alan bir i\u00e7erik plan\u0131, sosyal medyada ama ayn\u0131 zamanda g\u00fcnl\u00fck ileti\u015fimde de ba\u015far\u0131l\u0131 bir y\u0131l ge\u00e7irmek i\u00e7in \u00e7ok \u00f6nemlidir. \u0130leti\u015fimi planlamak, g\u00f6z karar\u0131 ilerlememek ve en gergin anlarda do\u011fa\u00e7lama yapmak zorunda kalmamak demektir.<\/li>\n<li><strong>Activities and events scheduling.<\/strong> Yine aktivasyon kapsam\u0131nda, sponsorluk haklar\u0131n\u0131n kullan\u0131laca\u011f\u0131 etkinlikleri, fuarlar\u0131, kongreleri ve kurumsal bulu\u015fmalar\u0131 takvime yerle\u015ftirmek \u00f6nemlidir. Showcar ve showbike kullan\u0131m\u0131, pilotlar\u0131n ve y\u00f6neticilerin kat\u0131l\u0131m\u0131, hospitality ve lisans anla\u015fmalar\u0131 (yaln\u0131zca birka\u00e7 \u00f6rnek vermek gerekirse) en y\u00fcksek etkiyi ve do\u011fru organizasyonu sa\u011flamak i\u00e7in \u00f6nceden planlanmal\u0131d\u0131r.<\/li>\n<li><strong>Last minute &#038; low hanging fruit.<\/strong> Spor \u00f6ng\u00f6r\u00fclemezdir ve y\u0131l i\u00e7inde son dakikada yakalanacak pek \u00e7ok f\u0131rsat ve h\u0131zl\u0131 kazan\u0131m vard\u0131r. Beklenmedik bir geri d\u00f6n\u00fc\u015f zaferi, s\u00fcrpriz bir \u00f6d\u00fcl, unutulmaz bir pazar g\u00fcn\u00fc: bunlar yaln\u0131zca birka\u00e7 \u00f6rnek. Haz\u0131r olmak, sahada ve pistte olanlar\u0131 dikkatle takip etmek ve her duruma uygun malzemeleri haz\u0131r tutmak kesinlikle gereklidir.<\/li>\n<\/ul>\n<h2>Sponsorship measurement: unsurlar<\/h2>\n<ul>\n<li><strong>Reports &#038; meetings.<\/strong> Tak\u0131mlar, etkinlikler ve genel olarak spor property&#8217;leri, sponsorlu\u011fun gidi\u015fat\u0131na dair d\u00fczenli raporlar g\u00f6nderir ve durumu g\u00f6stermek, de\u011ferlendirme yapmak i\u00e7in toplant\u0131lar d\u00fczenler. Bu genellikle sponsorlar\u0131n sahip oldu\u011fu ilk ve \u00f6nemli de\u011ferlendirme an\u0131d\u0131r. Bu toplant\u0131lar\u0131 verimli k\u0131lmak ve soru sormaktan \u00e7ekinmemek \u00f6nemlidir; gelen raporlar\u0131 dikkatle okumak ve saklamak da \u00f6yle.<\/li>\n<li><strong>Digital &#038; social reporting.<\/strong> Web sitesi analizleri ve sosyal medya istatistikleri, ileti\u015fim \u00e7al\u0131\u015fmalar\u0131n\u0131n gidi\u015fat\u0131 hakk\u0131nda \u00e7o\u011fu zaman ilgin\u00e7 ipu\u00e7lar\u0131 verir. Spor sponsorlu\u011fu, sosyal medyada kitleyi etkile\u015fime sokma konusunda \u00f6zellikle iyi \u00e7al\u0131\u015f\u0131r ve spor anlat\u0131n\u0131n bir par\u00e7as\u0131 oldu\u011funda b\u00fcy\u00fck ilgi zirveleri g\u00f6rmek nadir de\u011fildir.<\/li>\n<li><strong>AVE &#038; TV audience.<\/strong> Advertising Value Equivalent ve televizyon izleyici analizi \u00e7o\u011fu zaman el ele gider. AVE kilit bir soruyu yan\u0131tlar: &#8220;Sponsorlukla elde etti\u011fim g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn ayn\u0131s\u0131n\u0131 elde etmek i\u00e7in reklama ne kadar harcamam gerekirdi?&#8221;. Formula 1 ve MotoGP gibi b\u00fcy\u00fck serilerde televizyon izleyicileri ve bunlardan elde edilen veriler, hem say\u0131lar hem de co\u011frafi eri\u015fim a\u00e7\u0131s\u0131ndan etkileyicidir. Ancak AVE tek ba\u015f\u0131na yeterli de\u011fildir: AMEC&#8217;in 2020&#8217;de yay\u0131mlad\u0131\u011f\u0131 Barcelona Principles 3.0, reklam e\u015fde\u011ferinin ileti\u015fimin de\u011ferini \u00f6l\u00e7medi\u011fini hat\u0131rlat\u0131r. Bu y\u00fczden AVE&#8217;yi hi\u00e7bir zaman tek g\u00f6sterge olarak de\u011fil, birka\u00e7 g\u00f6stergeden biri olarak kullan\u0131yoruz.<\/li>\n<li><strong>Customer satisfaction questionnaires.<\/strong> Birebir \u00e7al\u0131\u015fmalar, below the line ileti\u015fim, sat\u0131\u015f promosyonlar\u0131 ve benzerlerinde anketler ve memnuniyet formlar\u0131, yap\u0131lan \u00e7al\u0131\u015fmalar\u0131n nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131 do\u011fru anlamak i\u00e7in \u00e7o\u011fu zaman \u00f6nemlidir. Hospitality, fuarlar ve etkinlikler geleneksel istatistiklerden farkl\u0131 veriler sunar, ama bu onlar\u0131 daha az \u00f6l\u00e7\u00fclebilir yapmaz.<\/li>\n<li><strong>Sales reports.<\/strong> Son olarak, \u00e7ok \u00f6nemli bir veri sponsorluk sonras\u0131ndaki, ya da en az\u0131ndan ba\u015flang\u0131c\u0131ndan bir s\u00fcre sonraki sat\u0131\u015f analizlerinden gelir. K\u00e2ra etkisi; k\u00f6keni, b\u00fcy\u00fckl\u00fc\u011f\u00fc ve sekt\u00f6r\u00fc ne olursa olsun her \u015firket i\u00e7in temel \u00f6nemdedir ve dikkate al\u0131nacak tek veri olmasa da i\u015flerin nas\u0131l gitti\u011fine dair her zaman \u00f6nemli bir g\u00f6stergedir.<\/li>\n<\/ul>\n<h2>Kullan\u0131m talimat\u0131<\/h2>\n<p>Her \u015fema gibi bu &#8220;sponsorluk \u00e7ark\u0131&#8221; da bir basitle\u015ftirmedir. Bu diyagrama pek \u00e7ok unsur eklenebilir, ama \u00e7\u0131kar\u0131labilir de: hi\u00e7bir vaka bir di\u011ferine benzemez, \u00e7\u00fcnk\u00fc hi\u00e7bir sponsorluk bir di\u011ferine benzemez. Bu \u00e7al\u0131\u015fman\u0131n amac\u0131, bu arac\u0131n d\u00f6ng\u00fcsel yap\u0131s\u0131n\u0131 ve her projeyi olu\u015fturan \u00e7ok say\u0131da a\u015famay\u0131 ve bile\u015feni g\u00f6stermektir. Bunun yerine ad\u0131m ad\u0131m, do\u011frusal s\u0131rayla ilerleyen s\u00fcreci ar\u0131yorsan\u0131z, onu <a href=\"https:\/\/rtrsports.com\/tr\/blog\/understanding-the-sports-sponsorship-process-from-an-agency-expert\/\">spor sponsorlu\u011fu s\u00fcrecinin 8 a\u015famas\u0131<\/a> \u00fczerine yazd\u0131\u011f\u0131m\u0131z makalede bulabilirsiniz.<\/p>\n<p>Her spor sponsorlu\u011fu ajans\u0131, bu yolu ki\u015fiselle\u015ftirmenin ba\u015far\u0131l\u0131 bir sponsorlu\u011fa giden ilk ad\u0131m oldu\u011funu bilir. Bizim a\u00e7\u0131m\u0131zdan, bu \u00e7ark\u0131n <a href=\"https:\/\/rtrsports.com\/tr\/formul-1-sponsorluk\/\">Formula 1<\/a>, <a href=\"https:\/\/rtrsports.com\/tr\/sponsorluklar-motogp\/\">MotoGP<\/a> ve <a href=\"https:\/\/rtrsports.com\/tr\/blog\/motorsport-acentesi-ne-dir-ve-ne-yapar\/\">motor sporlar\u0131n\u0131n di\u011fer b\u00fcy\u00fck serilerindeki<\/a> sponsorluk projenize nas\u0131l uygulanabilece\u011fini \u00f6\u011frenmek isterseniz, bize info@rtrsports.com adresinden yazabilir ya da bu sitedeki ileti\u015fim formlar\u0131n\u0131 kullanabilirsiniz.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Sponsorluk \u00e7ark\u0131 hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Sponsorluk \u00e7ark\u0131 nedir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>RTR Sports&#8217;un bir spor sponsorlu\u011fu projesini anlatmak i\u00e7in kulland\u0131\u011f\u0131 \u015femad\u0131r: \u00fc\u00e7 a\u015famaya (karar alma, aktivasyon ve \u00f6l\u00e7\u00fcm) b\u00f6l\u00fcnm\u00fc\u015f ve markan\u0131n etraf\u0131nda daire \u015feklinde dizilmi\u015f on be\u015f unsur. Daire \u015feklindedir, \u00e7\u00fcnk\u00fc her sezon bir \u00f6ncekinin sonu\u00e7lar\u0131ndan yeniden ba\u015flar.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir spor sponsorlu\u011funun \u00fc\u00e7 a\u015famas\u0131 nelerdir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Hedeflerin, b\u00fct\u00e7enin ve property&#8217;nin belirlendi\u011fi stratejik b\u00f6l\u00fcm olan karar alma; sponsorlu\u011fun ileti\u015fime, etkinliklere ve i\u00e7eri\u011fe d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc taktik b\u00f6l\u00fcm olan aktivasyon; ve sonu\u00e7lar\u0131n de\u011ferlendirildi\u011fi analitik b\u00f6l\u00fcm olan \u00f6l\u00e7\u00fcm.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Sponsorluk neden bir \u00e7ark olarak g\u00f6steriliyor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u00c7\u00fcnk\u00fc \u00f6l\u00e7\u00fcmle bitmez: her sezonun sonu\u00e7lar\u0131 stratejik b\u00f6l\u00fcme geri d\u00f6ner ve bir sonraki turu iyile\u015ftirir. En az iki sezon gerekir ve bir sponsorluk en iyi sonu\u00e7lar\u0131n\u0131 \u00fc\u00e7 ya da d\u00f6rt sezon sonra verir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir sponsorluk projesi nereden ba\u015flar?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>SMART olmas\u0131 gereken pazarlama hedeflerinden: belirli, \u00f6l\u00e7\u00fclebilir, ula\u015f\u0131labilir, ger\u00e7ek\u00e7i ve zamana ba\u011fl\u0131. B\u00fct\u00e7e ile spor dal\u0131n\u0131n ve property&#8217;nin se\u00e7imi ancak bundan sonra gelir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Sponsorluk b\u00fct\u00e7esi aktivasyonu da kapsar m\u0131?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Evet. Operasyon b\u00fct\u00e7esi hem sponsorlu\u011fun maliyetini hem de onu hayata ge\u00e7irme maliyetlerini kapsamal\u0131d\u0131r: malzemeler, i\u00e7erikler, etkinlikler ve hospitality. Aktivasyonu yap\u0131lmayan bir sponsorluk, verebilece\u011finden \u00e7ok daha az\u0131n\u0131 verir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir spor sponsorlu\u011fu nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Birka\u00e7 g\u00f6stergeyle birlikte: property ile raporlar ve toplant\u0131lar, dijital ve sosyal medya verileri, AVE ve televizyon izleyicileri, memnuniyet anketleri ve sat\u0131\u015f analizleri. AVE tek ba\u015f\u0131na yeterli de\u011fildir: AMEC&#8217;in Barcelona Principles 3.0 ilkelerine g\u00f6re ileti\u015fimin de\u011ferini \u00f6l\u00e7mez.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Sponsorluk \u00e7ark\u0131 (sponsorship wheel), bir spor sponsorlu\u011fu projesini anlatmak i\u00e7in kulland\u0131\u011f\u0131m\u0131z \u015femad\u0131r: \u00fc\u00e7 a\u015fama (karar, aktivasyon ve \u00f6l\u00e7\u00fcm) ve markan\u0131n etraf\u0131nda bir daire \u015feklinde dizilmi\u015f on be\u015f unsur. Bir \u00e7arkt\u0131r, \u00e7\u00fcnk\u00fc sponsorluk sonu\u00e7lar\u0131n \u00f6l\u00e7\u00fclmesiyle bitmez: her sezon oradan, daha fazla veri ve daha fazla deneyimle yeniden ba\u015flar. Bu sayfalarda pek \u00e7ok kez s\u00f6yledi\u011fimiz gibi, spor [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":196962,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200,20199],"tags":[],"class_list":["post-242566","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsorluk \u00e7ark\u0131: spor sponsorlu\u011funun d\u00f6ng\u00fcs\u00fc<\/title>\n<meta name=\"description\" content=\"RTR Sports&#039;un sponsorluk \u00e7ark\u0131: bir spor sponsorlu\u011funun karar, aktivasyon ve \u00f6l\u00e7\u00fcm a\u015famalar\u0131 15 unsurda, her sezon daha iyi i\u015fleyen 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