{"id":242868,"date":"2024-03-21T09:37:11","date_gmt":"2024-03-21T08:37:11","guid":{"rendered":"https:\/\/rtrsports.com\/power-visual-motorsport\/"},"modified":"2025-06-02T18:29:35","modified_gmt":"2025-06-02T16:29:35","slug":"power-visual-motorsport","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/motorsporlarinin-gorsel-gucu\/","title":{"rendered":"Motor sporlar\u0131n\u0131n g\u00f6rsel g\u00fcc\u00fc ve spor pazarlamas\u0131nda duyusal y\u00f6n"},"content":{"rendered":"

Bir ka\u00e7 g\u00fcn \u00f6nce,
\n MotoGP<\/strong>
\n<\/a> e Formula 1<\/strong> <\/a>Orta Do\u011fu’nun gece kumlar\u0131ndan kendi mevsimlerini a\u00e7t\u0131lar.<\/p>\n

Projekt\u00f6rler ve neon \u0131\u015f\u0131klar\u0131yla y\u0131kanan ve \u00e7\u00f6l kumlar\u0131yla \u00f6p\u00fc\u015fen Bahreyn, Katar<\/strong> ve Suudi Arabistan<\/strong> pistleri, ruh de\u011fi\u015ftirmeye \u00e7al\u0131\u015f\u0131rken deri de\u011fi\u015ftiren iki d\u00fcnya \u015fampiyonas\u0131na sahne oldu. Ya da daha do\u011frusu, ruh de\u011fi\u015ftirirken deri<\/strong> de\u011fi\u015ftiren. En dikkatli ve sad\u0131k izleyici i\u00e7in, iki yar\u0131\u015fman\u0131n bu \u00f6ncelikli g\u00f6rsel<\/strong> metamorfozu g\u00f6zden ka\u00e7m\u0131\u015f olamaz.<\/p>\n

Giderek daha sinematik ve \u015fa\u015f\u0131rt\u0131c\u0131<\/strong> hale gelen, d\u00fcnyan\u0131n en h\u0131zl\u0131 iki ve d\u00f6rt tekerlekli ara\u00e7lar\u0131n\u0131n yar\u0131\u015ft\u0131\u011f\u0131 pistler<\/strong> art\u0131k fosforlu renkler, yan\u0131p s\u00f6nen \u0131\u015f\u0131klar, renkli ka\u00e7\u0131\u015f yollar\u0131 ve nefes kesici LED efektlerinden olu\u015fan bir kaleydoskop. Palmiye a\u011fa\u00e7lar\u0131, yatlar<\/strong>, mamut oteller<\/strong> ve \u0131\u015f\u0131kl\u0131 f\u0131skiyeler aras\u0131nda sineman\u0131n, video oyunlar\u0131n\u0131n, e\u011flencenin nerede ba\u015flay\u0131p nerede bitti\u011fini s\u00f6ylemek zor.<\/p>\n

Kasklar<\/strong>, armalar, \u00fcniformalar, unsurlar ve bile\u015fenler giderek daha doygun renklere, daha g\u00fc\u00e7l\u00fc konturlara ve daha belirgin arka planlara sahip oluyor. G\u00f6lgeler, kakmalar ve detaylar, yeni Sauber’in ye\u015fili veya yeni Ducati VR46’n\u0131n canl\u0131 sar\u0131s\u0131 gibi \u0131\u015f\u0131k spektrumunun kenar\u0131ndaki b\u00fcy\u00fck renk s\u0131\u00e7ramalar\u0131na yol a\u00e7\u0131yor. Ayn\u0131 zamanda, yap\u0131mc\u0131lar ve \u00fcreticiler Red Bull<\/strong> ‘un matl\u0131\u011f\u0131 ile Lewis Hamilton<\/strong>‘\u0131n kasklar\u0131n\u0131n Daft Punk benzeri yanard\u00f6nerli\u011fi aras\u0131nda \u00e7\u00f6z\u00fcmler arayarak malzeme ve boyalarla oynuyorlar.<\/p>\n

Etkile\u015fimli grafikler, ekrandaki veriler, animasyon, hareketli grafikler ve daha fazlas\u0131, izleyiciye birka\u00e7 y\u0131l \u00f6ncesine kadar hayal bile edilemeyecek bir deneyim ve bilgi miktar\u0131 sunuyor<\/p>\n

Motor sporlar\u0131: G\u00f6rmek inanmakt\u0131r<\/b><\/h2>\n

Motor sporlar\u0131n\u0131n genellikle g\u00f6z ard\u0131 edilen duyusal y\u00f6n\u00fc, ba\u015far\u0131s\u0131n\u0131n ve pop\u00fclerli\u011finin \u00f6nemli bir bile\u015fenidir. Herkes yar\u0131\u015flar\u0131 canl\u0131 izleyebilecek kadar \u015fansl\u0131 olmasa da – ve bu nedenle Dorna<\/strong> gibi b\u00fcy\u00fck \u00fcreticilerin f\u00fct\u00fcristik ve s\u00fcper hassas mikrofonlarla \u00fczerinde \u00e7al\u0131\u015ft\u0131klar\u0131 i\u015fitsel bile\u015feni k\u0131smen ka\u00e7\u0131rsa da – Formula 1<\/strong>, MotoGP<\/strong>, Formula E<\/strong>, Nascar<\/strong> ve WEC<\/strong> gibi en iyi serilerin b\u00fcy\u00fck g\u00f6rsel etkisi, bu serilerin b\u00fcy\u00fcs\u00fcn\u00fcn, \u00e7ekicili\u011finin ve pazarlanabilirli\u011finin temel bir par\u00e7as\u0131d\u0131r.<\/p>\n

Esasen, bu sporlar\u0131n izleyiciler ve markalar \u00fczerinde bu kadar etkili olmas\u0131n\u0131n nedeni k\u0131smen izlemesi \u00e7ok g\u00fczel<\/strong> olmalar\u0131, temsili imgelerinin, plastik g\u00f6r\u00fcn\u00fcmlerinin \u00e7ok g\u00fc\u00e7l\u00fc olmas\u0131.<\/p>\n

Bu, \u00f6ncelikle alg\u0131sal y\u00f6n\u00fc ve duygusal bile\u015feni en g\u00fc\u00e7l\u00fc aktivasyon alanlar\u0131ndan baz\u0131lar\u0131na sahip olan pazarlama i\u00e7in ilgin\u00e7 bir konudur. K\u0131sacas\u0131, g\u00f6rsel cazibe, duyusal a\u011f\u0131rl\u0131k -ve nihayetinde g\u00fczellik- yapt\u0131\u011f\u0131m\u0131z se\u00e7imlerde, vermeyi se\u00e7ti\u011fimiz kararlarda ve uzun zamand\u0131r beklenen -pazarlamac\u0131lar taraf\u0131ndan- davran\u0131\u015f de\u011fi\u015fikliklerinde ne kadar a\u011f\u0131rl\u0131\u011fa sahip?<\/p>\n

Bu soruyu yan\u0131tlamak i\u00e7in bir ad\u0131m geriye gidelim. Bir s\u00fcper otomobilin ya da bir spor motosikletin g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc bu kadar b\u00fcy\u00fcleyici, bu kadar \u00e7ekici k\u0131lan nedir? Ve \u00f6nemsiz olarak, neden yol boyunca park etmi\u015f her Lamborghini, Ferrari, Pagani<\/strong> ‘nin etraf\u0131nda bir y\u0131\u011f\u0131n insan var? S\u0131radan ama do\u011fal cevap, bu ara\u00e7lar\u0131n nadir oldu\u011fu kadar g\u00fczel de olduklar\u0131d\u0131r. \u015eimdi, bir \u00e7ocu\u011fun bile bildi\u011fi gibi, ‘g\u00fczel’ her \u015fey ve hi\u00e7bir \u015fey anlam\u0131na gelen bir kelimedir: g\u00fczellik kavram\u0131n\u0131n tart\u0131\u015f\u0131lmas\u0131 zordur, konturlardan yoksundur ve kesinlikle analizde yard\u0131mc\u0131 de\u011fildir, t\u0131pk\u0131 g\u00fczelli\u011fi bakan\u0131n g\u00f6z\u00fcnde isteyen eski atas\u00f6z\u00fc gibi.<\/p>\n

Bize daha fazla yard\u0131mc\u0131 olan \u015fey, d\u00fcnyan\u0131n d\u00f6rt bir yan\u0131ndaki g\u00f6rsel dil akademisyenleri taraf\u0131ndan iyi bilinen denemeci Roland Barthes<\/strong>‘\u0131n 1980 y\u0131l\u0131nda‘Camera Lucida<\/strong>‘ adl\u0131 metninde geli\u015ftirdi\u011fi bir teoridir. Barthes<\/strong>, di\u011fer \u015feylerin yan\u0131 s\u0131ra, bir \u015feye – onun denemesinde bir foto\u011frafa – her bakt\u0131\u011f\u0131m\u0131zda sinerji i\u00e7inde \u00e7al\u0131\u015fan iki y\u00f6n oldu\u011funu s\u00f6yler studium<\/i><\/strong> ve punctum<\/i><\/strong>.<\/p>\n

Bu studium<\/strong> <\/em>g\u00f6r\u00fcnt\u00fcn\u00fcn rasyonel, berrak, fiziksel y\u00f6n\u00fcd\u00fcr; k\u0131saca bize bunun \u015fu model ve marka bir ara\u00e7 oldu\u011funu, bu renge ve bu \u00f6zelliklere sahip oldu\u011funu s\u00f6yler. Bu
\npunctum<\/i>
\n<\/strong> Bizi bir imgeye, \u00fczerimizde etkili olan ve ruhun bir yerinde yaralanm\u0131\u015f izlenimi uyand\u0131ran belirli bir i\u015farete dahil eden \u015feydir. Barthes bize punctum’un ne oldu\u011funu bir tan\u0131m n\u00fcans\u0131 d\u0131\u015f\u0131nda a\u00e7\u0131klayamaz: ani, rastlant\u0131sal ve \u00f6zel bir \u015feydir.<\/p>\n

Barthes’\u0131n teorisini kendi alan\u0131m\u0131za uyarlad\u0131\u011f\u0131m\u0131zda, motor sporlar\u0131n\u0131n, \u00f6zellikle de \u00fcst d\u00fczey motor sporlar\u0131n\u0131n, merakl\u0131lar i\u00e7in a\u00e7\u0131klanmas\u0131 zor ama inkar edilemez bir nokta i\u00e7erdi\u011fini s\u00f6ylemek tamamen garibaldian de\u011fildir. K\u0131sacas\u0131, t\u00fcm merakl\u0131lar\u0131n bildi\u011fi gibi, bir Formula 1 arac\u0131 garajda park halindeyken bile katartik bir manyetizmaya sahiptir. Ayn\u0131 \u015fekilde, bir yar\u0131\u015f pisti, bo\u015f ve sessiz olmas\u0131na ra\u011fmen, i\u00e7inde yar\u0131\u015f\u0131n girdap gibi d\u00f6nen g\u00fcc\u00fcn\u00fc ta\u015f\u0131r.<\/p>\n

\"abu<\/b><\/h2>\n

G\u00f6rsel g\u00fc\u00e7 ve ba\u015far\u0131<\/b><\/h2>\n

COVID salg\u0131n\u0131n\u0131n zirve yapt\u0131\u011f\u0131 Mart 2019’da yay\u0131na girecek olan Drive to Survive<\/strong>, televizyon tarihinin en pop\u00fcler spor temal\u0131 dizilerinden biri. Bu ba\u015far\u0131dan g\u00fc\u00e7 alan ve \u00fcr\u00fcn\u00fcn talihini tekrarlayabileceklerinden emin olan yap\u0131mc\u0131lar James Gay Rees ve Paul Martin, tenis d\u00fcnyas\u0131 \u00fczerine Break Point<\/strong> adl\u0131 bir dizi yapmak i\u00e7in Netflix’e ba\u015fvurdu. Break Point’in arkas\u0131ndaki konsept ba\u015far\u0131l\u0131 Drive to Survive’dan farkl\u0131 de\u011fil: izleyicilere raketbolun muhte\u015fem d\u00fcnyas\u0131n\u0131n perde arkas\u0131na, ma\u00e7lar\u0131na ve pek \u00e7ok detay\u0131na \u00f6zel, en \u00fcst kalitede eri\u015fim sa\u011flamak.<\/p>\n

Ne yaz\u0131k ki Rees ve Martin i\u00e7in Break Point, Netflix’in a\u015f\u0131r\u0131 d\u00fc\u015f\u00fck reytingleri ve var olmayan izleyici sadakatini su\u00e7lamas\u0131yla iki sezon sonra iptal edildi. Ba\u015far\u0131s\u0131zl\u0131k k\u0131smen baz\u0131 s\u00fcper y\u0131ld\u0131zlar\u0131n yoklu\u011funda ve anlat\u0131daki baz\u0131 g\u00f6ze \u00e7arpan hatalarda bulunsa da, bir\u00e7ok ki\u015fi Formula 1’in aksine tenisin g\u00f6rsel olarak ilgi \u00e7ekici olmad\u0131\u011f\u0131 ger\u00e7e\u011fine parmak bas\u0131yor.<\/p>\n

Pop\u00fcler Slate dergisi ele\u015ftirisinin s\u00f6zleriyle: ‘Ma\u00e7lar\u0131n ger\u00e7ek oynan\u0131\u015f\u0131na geldi\u011fimizde, bir \u015feyler \u00e7\u0131\u011f\u0131r\u0131ndan \u00e7\u0131k\u0131yor. Break point bize sporun ne oldu\u011funu g\u00f6stermekten neredeyse korkuyor. […] \u00c7o\u011funlukla, bunun yerine oyuncular\u0131n topa vuru\u015flar\u0131n\u0131n yak\u0131n \u00e7ekimlerine dayan\u0131yor, tekrarlay\u0131c\u0131 olduklar\u0131 kadar g\u00f6rkemli de’ (Once we get to the actual playing and matches, something goes haywire. Sanki Break Point bize sporun ger\u00e7ekli\u011fini g\u00f6stermekten korkuyor […]. G\u00f6steri \u00e7o\u011funlukla, monoton oldu\u011fu kadar g\u00f6rkemli bir hareket olan topa vuran oyuncular\u0131n yak\u0131n \u00e7ekimlerine odaklan\u0131yor.<\/p>\n

Buna kar\u015f\u0131l\u0131k Drive to Survive, senaryonun yavan veya bariz bir \u015fekilde kurgusal oldu\u011fu zamanlarda bile en \u00fcst d\u00fczeyde bir plastik ve g\u00f6rsel kompart\u0131mana g\u00fcvenebilen bu oyunda \u00e7ok ba\u015far\u0131l\u0131. Monaco Grand Prix<\/strong>\u201csindeki \u0131\u015f\u0131lt\u0131l\u0131 grid \u00e7izgisi, fla\u015flarla par\u00e7alanan gecenin zaferinde Red Bull\u201d unun burnu \u00fczerinde duran Verstappen \u201cin silueti, Spa\u201d n\u0131n ormana dalan nefes kesici virajlar\u0131 \u00e7ok az sporun g\u00fcvenebilece\u011fi ileti\u015fim de\u011ferleridir. Ve ola\u011fan\u00fcst\u00fc bir g\u00fc\u00e7le.<\/p>\n

Direksiyona bak, kalbe vur<\/b><\/h2>\n

Bu, b\u00fcy\u00fck spor tesislerinin sporun do\u011fu\u015ftan gelen g\u00f6rsel g\u00fcc\u00fcn\u00fc anlamaya, y\u00f6nlendirmeye, manip\u00fcle etmeye, geli\u015ftirmeye ve nihayetinde s\u00f6m\u00fcrmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131 ilk sefer de\u011fil.<\/p>\n

1980 \u201clerin ortalar\u0131nda Amerikan profesyonel basketbol ligi NBA<\/strong>, Pasadena\u201d daki Art College of Design \u201cdan foto\u011fraf\u00e7\u0131 ve \u00e7a\u011fda\u015f sanat akademisyeni Andrew Bernstein<\/strong>\u201d \u0131, ma\u00e7\u0131 izleyenler, canl\u0131 yay\u0131n yapanlar ya da dergilerdeki foto\u011fraflara g\u00f6z atanlar i\u00e7in oyunu \u201cdaha haval\u0131\u201d hale getirmek \u00fczere g\u00f6revlendirdi. Bernstein, NBA i\u00e7in spor ileti\u015fimi konusunda bug\u00fcn hala uygulanan \u00e7ok say\u0131da teknik, ara\u00e7 ve teori yaratt\u0131 ve her yere eri\u015filebilen spor muhabirli\u011fi kavram\u0131n\u0131 ilk ve son kez geli\u015ftirdi.<\/p>\n

Formula 1<\/strong>, MotoGP, WEC<\/strong> ve g\u00fcn\u00fcm\u00fcz\u00fcn di\u011fer b\u00fcy\u00fck motor sporlar\u0131 serileri de bundan farkl\u0131 de\u011fil. G\u00f6steriyi daha ilgi \u00e7ekici, g\u00f6r\u00fcnt\u00fcy\u00fc daha heyecan verici ve ortam\u0131 daha cazip hale getirmek i\u00e7in yap\u0131lan ola\u011fan\u00fcst\u00fc ekonomik, yarat\u0131c\u0131 ve teknolojik yat\u0131r\u0131m kesinlikle ortada.<\/p>\n

Ku\u015fkusuz, g\u00f6steri\u015fli hale getirme ihtiyac\u0131, t\u00fcm spor d\u00fcnyas\u0131n\u0131n e\u011flence arenas\u0131yla ya\u015fad\u0131\u011f\u0131 ve kat\u0131l\u0131m, duyusal y\u00fck ve kullan\u0131c\u0131lar\u0131n maruz kald\u0131\u011f\u0131 uyaranlar\u0131n say\u0131s\u0131 ve g\u00fcc\u00fc y\u00f6n\u00fcnde b\u00fcy\u00fck bir h\u0131zla ilerleyen sekt\u00f6r d\u0131\u015f\u0131 bir rekabetten de kaynaklanmaktad\u0131r.<\/p>\n

Bununla birlikte ve belki de daha da \u00f6nemlisi, sporun y\u00f6netim organlar\u0131, pazarlama d\u00fcnyas\u0131 i\u00e7in de\u011ferli olan bir ba\u015fka ifadeyi kullanmak gerekirse, \u201cg\u00f6zlerinizle sat\u0131n al\u0131rs\u0131n\u0131z\u201d ve her saniyeyi, her kareyi, her i\u00e7erik par\u00e7as\u0131n\u0131 daha ak\u0131lda kal\u0131c\u0131 hale getirmek i\u00e7in ellerinden gelen her \u015feyi yap\u0131yorlar. Bir duygu ne kadar g\u00fc\u00e7l\u00fcyse, duyular ne kadar uyar\u0131l\u0131rsa, bir deneyimden gelen alg\u0131 ne kadar ate\u015fli olursa, zihinde yarat\u0131lacak izlenim ve markalarla, markalarla ve t\u00fcm alt metinle kurulacak ba\u011f da o kadar g\u00fc\u00e7l\u00fc olur. Bu ve yap\u0131sal nedenlerden dolay\u0131, motor sporlar\u0131, \u00e7ok az istisna d\u0131\u015f\u0131nda, neredeyse t\u00fcm di\u011fer disiplinlerde bilinmeyen bir potansiyel g\u00f6stermektedir.<\/p>\n

\"i\"<\/b><\/h2>\n

Sonsuzlu\u011fa ve \u00f6tesine do\u011fru<\/b><\/h2>\n

Suudi Arabistan’\u0131n Riyad kenti yak\u0131nlar\u0131nda in\u015fa edilmekte olan firavunvari mega proje Qiddiya City<\/strong>, 2027 y\u0131l\u0131ndan itibaren yeni bir Grand Prix’ye ev sahipli\u011fi yapacak. Render ve sim\u00fclasyonlardan elde edilen g\u00f6r\u00fcnt\u00fcler, havai fi\u015fekler, LED \u0131\u015f\u0131klar ve hepsinden \u00f6nemlisi yirmi kattan daha y\u00fcksek, d\u00fcnyan\u0131n en uzun parabolik \u00e7ana\u011f\u0131 olan ‘the Blade’<\/strong> aras\u0131nda dolanan bir asfalt \u015feridinin muhte\u015fem g\u00f6r\u00fcnt\u00fcs\u00fcn\u00fc vermektedir. Birisinin de belirtti\u011fi gibi, bu bir araba pistinden \u00e7ok Mario Kart<\/strong>‘\u0131n 1:1 versiyonu gibi bir \u015fey.<\/p>\n

Sponsorlar<\/strong> en iyi yar\u0131\u015f serilerinin sa\u011flad\u0131\u011f\u0131 bu g\u00f6rsel ve duyusal patlamadan yararlan\u0131rken, yarat\u0131c\u0131 departmanlar\u0131n\u0131n da her zamankinden daha g\u00f6z al\u0131c\u0131 yenilikler ve aktivasyonlarla g\u00f6steriye katk\u0131da bulunmak i\u00e7in verimli bir zemin buldu\u011fu bir ger\u00e7ek. Bu kar\u0131\u015f\u0131m\u0131n ne kadar \u00e7ift tarafl\u0131 ve ayr\u0131lmaz oldu\u011funu anlamak i\u00e7in Red Bull’<\/strong> un eski \u015fehir merkezlerinde veya karl\u0131 yama\u00e7larda v\u0131z\u0131ldayan tek koltuklu ara\u00e7larla veya Millennium K\u00f6pr\u00fcs\u00fc<\/strong>‘n\u00fc istila eden motosikletlerle Formula 1’in \u015fu anda g\u00f6r\u00fcld\u00fc\u011f\u00fc \u015fekilde oynad\u0131\u011f\u0131 rol\u00fc d\u00fc\u015f\u00fcnmek yeterlidir.<\/p>\n

Bu noktada sorulmas\u0131 gereken tek bir soru olabilir: Bu g\u00f6rsel \u015f\u00f6len, bu duyu istilas\u0131 ne zamana kadar m\u00fckemmel bir spor g\u00f6sterisinin in\u015fas\u0131na \u00f6nc\u00fcl\u00fck eder ve di\u011fer yandan ne zaman kendi ba\u015f\u0131na bir ama\u00e7 olarak \u00fcslup egzersizi, \u00fcslup\u00e7u ve hantal hale gelir? Harika bir set tasar\u0131m\u0131n\u0131n g\u00f6steriyi s\u00fcsledi\u011fi ve oyunculara parlakl\u0131k katt\u0131\u011f\u0131 do\u011fru olsa da, bunun eserin konusunu \u00f6rt\u00fcp gizleyemeyece\u011fi veya kahraman\u0131n performans\u0131ndan \u00f6nce gelemeyece\u011fi de do\u011frudur.<\/p>\n

Takvimler video oyunu sahneleri, nefes kesici manzaralar ve p\u0131r\u0131l p\u0131r\u0131l ara\u00e7larla dolarken, motor sporlar\u0131 \u00fcreticileri ve organizat\u00f6rlerinin kendilerine sormaya ba\u015flamalar\u0131 gereken bir tema bu. Ancak<\/strong> bu arada sponsorlar ve ortaklar da bu heyecan verici g\u00f6z ziyafetinin tad\u0131n\u0131 \u00e7\u0131karabilir<\/strong>, bu bereketli g\u00f6sterinin her saniyesinin markalar\u0131 ve seyircilerin onlarla ilgili an\u0131lar\u0131 i\u00e7in iyi oldu\u011funu bilerek g\u00fcvende olabilirler<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Bir ka\u00e7 g\u00fcn \u00f6nce, MotoGP e Formula 1 Orta Do\u011fu’nun gece kumlar\u0131ndan kendi mevsimlerini a\u00e7t\u0131lar. Projekt\u00f6rler ve neon \u0131\u015f\u0131klar\u0131yla y\u0131kanan ve \u00e7\u00f6l kumlar\u0131yla \u00f6p\u00fc\u015fen Bahreyn, Katar ve Suudi Arabistan pistleri, ruh de\u011fi\u015ftirmeye \u00e7al\u0131\u015f\u0131rken deri de\u011fi\u015ftiren iki d\u00fcnya \u015fampiyonas\u0131na sahne oldu. Ya da daha do\u011frusu, ruh de\u011fi\u015ftirirken deri de\u011fi\u015ftiren. En dikkatli ve sad\u0131k izleyici i\u00e7in, iki […]<\/p>\n","protected":false},"author":2,"featured_media":197354,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20207,20198],"tags":[],"class_list":["post-242868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi-tr","category-spor-sponsorluklari"],"acf":[],"contentshake_article_id":"","yoast_head":"\nMotor sporlar\u0131nda g\u00f6rsel g\u00fc\u00e7 ve spor pazarlamas\u0131nda g\u00fczellik<\/title>\n<meta name=\"description\" content=\"Motor sporlar\u0131n\u0131n estetik g\u00fczelli\u011finin yan\u0131 s\u0131ra duyusal y\u00f6n\u00fc de ba\u015far\u0131 ve pop\u00fclerli\u011fin \u00f6nemli bir bile\u015fenidir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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