{"id":242880,"date":"2024-03-22T14:23:55","date_gmt":"2024-03-22T13:23:55","guid":{"rendered":"https:\/\/rtrsports.com\/motor-sporlarinda-surdurulebi%cc%87li%cc%87rli%cc%87k-kullanilmayi-bekleyen-bi%cc%87r-i%cc%87s-firsati\/"},"modified":"2025-06-02T15:37:24","modified_gmt":"2025-06-02T13:37:24","slug":"motor-sporlarinda-surdurulebi%cc%87li%cc%87rli%cc%87k-kullanilmayi-bekleyen-bi%cc%87r-i%cc%87s-firsati","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/sustainability-in-motorsports-a-business-opportunity-waiting-to-be-exploited\/","title":{"rendered":"Motor Sporlar\u0131nda S\u00fcrd\u00fcr\u00fclebilirlik: De\u011ferlendirilmeyi bekleyen bir i\u015f f\u0131rsat\u0131"},"content":{"rendered":"<p>&#8220;<strong>\u00c7evre dostu<\/strong>&#8221; ve &#8220;<strong>Motorsporlar\u0131<\/strong>&#8221; kelimelerini en son ne zaman bir arada duydunuz? Muhtemelen \u00e7ok uzun zaman \u00f6nce de\u011fil; ancak birka\u00e7 on y\u0131l \u00f6nce durum b\u00f6yle de\u011fildi. &#8216;\u00c7evresel s\u00fcrd\u00fcr\u00fclebilirlik&#8217; kavram\u0131 ancak yak\u0131n ge\u00e7mi\u015fte ortaya \u00e7\u0131km\u0131\u015ft\u0131r. Nedeni basit: <em>iklim de\u011fi\u015fikli\u011fi<\/em>.<\/p>\n<p>T\u00fcm ula\u015f\u0131m sekt\u00f6r\u00fc &#8216;daha \u00e7evreci&#8217; se\u00e7eneklere y\u00f6nelirken, Motor Sporlar\u0131 da bundan etkilenmeyecek gibi g\u00f6r\u00fcnm\u00fcyor. Asl\u0131nda pek \u00e7ok otomotiv \u00fcreticisi ve motor sporlar\u0131 y\u00f6netim organlar\u0131 (FIA\/FIM) bu konuda \u00f6n saflarda yer almakta ve <strong>\u00f6nc\u00fcl\u00fck<\/strong> etmektedir. Bu durum, &#8216; gibi yeni yar\u0131\u015f serilerinin ortaya \u00e7\u0131kmas\u0131na yol a\u00e7m\u0131\u015ft\u0131r.<a href=\"https:\/\/rtrsports.com\/tr\/andretti-autosport-sponsorluk-formulu-e\/\"><br \/>\n<strong>Formula E<\/strong><br \/>\n<\/a>&#8216; ve &#8216;<strong>Extreme E<\/strong>.&#8217;<\/p>\n<p>G\u00fc\u00e7 \u00fcniteleri giderek hibrit motorlara d\u00f6n\u00fc\u015fmekte ve g\u00fc\u00e7 \u00fcretmek i\u00e7in fosil i\u00e7ermeyen yak\u0131tlar kullan\u0131rken, di\u011fer durumlarda g\u00fc\u00e7 aktarma organlar\u0131n\u0131n tamam\u0131 elektrikli olmaktad\u0131r. Bir ba\u015fka olas\u0131l\u0131k da &#8216;Ye\u015fil Hidrojen&#8217;, yani Yenilenebilir enerji kaynaklar\u0131ndan \u00fcretilen Hidrojen olabilir. Hangi g\u00fc\u00e7 aktarma organ\u0131n\u0131n en verimli olaca\u011f\u0131n\u0131 sadece zaman g\u00f6sterecek ve bunu test etmek i\u00e7in yar\u0131\u015ftan daha iyi bir yol olamaz. <a href=\"https:\/\/rtrsports.com\/sponsorizzazioni-formula-1\/\"><br \/>\n<strong>Formula 1<\/strong><br \/>\n<\/a> 2026&#8217;dan itibaren e-yak\u0131tlarla g\u00fc\u00e7lendirilecek ve benzer bir de\u011fi\u015fim <a href=\"https:\/\/rtrsports.com\/sponsorizzazioni-formula-1\/\"><br \/>\n<strong>MotoGP<\/strong><br \/>\n<\/a> 2027&#8217;den itibaren. Sekt\u00f6rdeki e\u011filime bak\u0131ld\u0131\u011f\u0131nda, baz\u0131 \u00fcreticilerin &#8216;elektrikli&#8217; yola girmek istedi\u011fi, di\u011ferlerinin ise se\u00e7eneklerini a\u00e7\u0131k tuttu\u011fu g\u00f6r\u00fcl\u00fcyor. (Not: E-yak\u0131tlar\/sentetik yak\u0131tlar atmosferden yakalanan CO2 kullan\u0131larak \u00fcretilmektedir).<\/p>\n<p><strong>Lastiklerde kullan\u0131lan kau\u00e7uk bile art\u0131k \u201cetik\u201d bir<\/strong> \u015fekilde ve daha y\u00fcksek oranda geri d\u00f6n\u00fc\u015ft\u00fcr\u00fclm\u00fc\u015f malzemelerden <strong>elde ediliyor.<\/strong> \u0130statistiklere g\u00f6re,<strong> k\u00fcresel at\u0131klar\u0131n %2&#8217;si kullan\u0131lm\u0131\u015f<\/strong> lastiklerdir ve bu da lastik \u00fcretiminin ne kadar a\u011f\u0131r kaynak gerektirdi\u011fine i\u015faret etmektedir. Lastik \u00fcreticileri, \u00fcr\u00fcnlerini motor sporlar\u0131n\u0131n zorlu ko\u015fullar\u0131 alt\u0131nda ger\u00e7ek d\u00fcnya ortamlar\u0131nda test ediyor. \u00d6rne\u011fin, <strong>Hankook<\/strong> <strong>Formula E<\/strong> yar\u0131\u015flar\u0131 i\u00e7in lastikler sa\u011flar ve ticari elektrikli ara\u00e7lar i\u00e7in t\u00fcm lastik yelpazesine sahiptir. Bu, lastik \u00fcreticilerinin \u00fcr\u00fcnlerini destekleyecek sonu\u00e7larla pazarlamalar\u0131 i\u00e7in harika bir stratejidir.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-large wp-image-148161\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-alex-wolf-mx-14401747.jpg\" alt=\"Formula E\" width=\"267\" height=\"400\" \/><strong>C02<\/strong> &#8216;ye katk\u0131da bulunan bir di\u011fer \u00f6nemli unsur da <strong>motor sporlar\u0131n\u0131n lojisti\u011fidir<\/strong>. Yar\u0131\u015f serilerinin \u00e7o\u011fu k\u00fcresel nitelikte oldu\u011fundan, malzemeleri ve insanlar\u0131 bir noktadan di\u011ferine ta\u015f\u0131mak i\u00e7in \u00e7ok fazla fosil yak\u0131t yak\u0131lmaktad\u0131r. Karbon kredileri yoluyla bu durumu hafifletmek i\u00e7in baz\u0131 se\u00e7enekler mevcuttur. Ancak bence bu, zararl\u0131 emisyonlar\u0131 azaltmak i\u00e7in kusursuz bir yol de\u011fil. <strong>Havac\u0131l\u0131k end\u00fcstrisi, u\u00e7aklar\u0131na g\u00fc\u00e7 sa\u011flamak i\u00e7in s\u00fcrd\u00fcr\u00fclebilir yak\u0131tlar kullanmaya ba\u015flad\u0131<\/strong> ve bu da emisyonlar\u0131 daha da azaltacak. \u00c7ok benzer bir d\u00fczeyde, bu y\u0131ldan itibaren <strong>MotoGP D\u00fcnya \u015eampiyonas\u0131nda<\/strong> kullan\u0131lan yak\u0131t\u0131n %40&#8217;\u0131 fosil olmayan yak\u0131tt\u0131r.<\/p>\n<p>\u015eimdi de motor sporlar\u0131 etkinliklerinin en \u00f6nemli payda\u015f\u0131 olan <strong>taraftarlara<\/strong> gelelim. Taraftarlar\u0131n da karbon emisyonlar\u0131na katk\u0131da bulunma konusunda sorumlu olduklar\u0131n\u0131 s\u00f6ylemeye gerek yok. Bu taraftarlardan baz\u0131lar\u0131 s\u00fcrd\u00fcr\u00fclebilir ula\u015f\u0131m\u0131 tercih ederek karbon emisyonlar\u0131n\u0131 dengelemektedir.<\/p>\n<p>K\u00fcresel olarak motor sporlar\u0131n\u0131n gelece\u011finin parlak oldu\u011funu s\u00f6yleyebilirim \u00e7\u00fcnk\u00fc sporu g\u00fcncel tutmak i\u00e7in \u00e7ok \u015fey yap\u0131l\u0131yor.<\/p>\n<p><strong>2024, Extreme E<\/strong> serisinin <strong>son sezonu olacak<\/strong> ve <strong>2025 \u201cten itibaren Extreme H<\/strong>\u201d ye d\u00f6n\u00fc\u015fecek. <strong>Extreme H<\/strong> <strong>,<\/strong> <strong>NEOM<\/strong> taraf\u0131ndan b\u00fcy\u00fck \u00f6l\u00e7\u00fcde desteklenen ilk <strong>FIA onayl\u0131 Hidrojenle \u00e7al\u0131\u015fan off-road yar\u0131\u015f<\/strong> serisi olacak. Ara\u00e7lar halihaz\u0131rda test a\u015famas\u0131ndad\u0131r ve Hidrojeni depolamak karma\u015f\u0131k bir i\u015f oldu\u011fu i\u00e7in onlar\u0131 yar\u0131\u015f\u0131rken g\u00f6rmek teknolojik bir mucize olacakt\u0131r. Extreme E&#8217;nin izinden giden Extreme H, <strong>Spark Racing Technology<\/strong> taraf\u0131ndan geli\u015ftirilen yeni tasarlanm\u0131\u015f \u00f6zel bir otomobile dayan\u0131yor. Bu, mevcut<strong> Extreme E Odyssey 21 makinesi<\/strong> ile ayn\u0131 g\u00fc\u00e7\/a\u011f\u0131rl\u0131k oran\u0131n\u0131 \u00fcretecek bir <strong>Hidrojen Yak\u0131t H\u00fccresi<\/strong> ile g\u00fc\u00e7lendirilecektir. Do\u011fru y\u00f6nde at\u0131lan bir di\u011fer ad\u0131m da <strong>Form\u00fcl G<\/strong>&#8216;dir. Eski Mahindra Racing \u015fefi Bay Dilbagh Gill&#8217;in bulu\u015fu olan bu yar\u0131\u015f, Formula E&#8217;nin besleyici serisi olarak tasarland\u0131.<\/p>\n<p>\u015eu ana kadar &#8216;ye\u015fil&#8217; g\u00fc\u00e7 \u00fcnitelerinden bahsettik, \u015fimdi de bu ara\u00e7lar\u0131n \u00fcretiminde kullan\u0131lan malzemelerden bahsedelim. <strong>\u00c7o\u011fu yar\u0131\u015f arabas\u0131n\u0131n Karbon-fiber takviyeli plastikten<\/strong> \u00fcretildi\u011fi yayg\u0131n olarak bilinmektedir, ancak insanlar\u0131n fark\u0131nda olmad\u0131\u011f\u0131 \u015fey bunun \u00e7evre \u00fczerindeki etkisidir. <strong>\u00dcreticilerin bu otomobilleri \u00fcretmek i\u00e7in kulland\u0131klar\u0131 malzemeleri gerek\u00e7elendirmeleri \u00e7ok \u00f6nemli hale gelecektir<\/strong>. <strong>BComp<\/strong>, do\u011fal elyaf takviyeli plastikler sunan az say\u0131daki \u015firketten biridir. Kompozit d\u00fcnyas\u0131nda bir sonraki b\u00fcy\u00fck at\u0131l\u0131m olarak lanse ediliyor.<\/p>\n<p>Bu makaleyi \u00f6zetlemek gerekirse, Motor Sporlar\u0131n\u0131n s\u00fcrd\u00fcr\u00fclebilirlik hedeflerinden \u00e7ok uzakta oldu\u011funu, ancak bunun <strong>a\u015f\u0131lamaz bir zorluk<\/strong> olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum. Asl\u0131nda bu, de\u011ferlendirilmeyi <strong>bekleyen b\u00fcy\u00fck bir i\u015f f\u0131rsat\u0131d\u0131r<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;\u00c7evre dostu&#8221; ve &#8220;Motorsporlar\u0131&#8221; kelimelerini en son ne zaman bir arada duydunuz? Muhtemelen \u00e7ok uzun zaman \u00f6nce de\u011fil; ancak birka\u00e7 on y\u0131l \u00f6nce durum b\u00f6yle de\u011fildi. &#8216;\u00c7evresel s\u00fcrd\u00fcr\u00fclebilirlik&#8217; kavram\u0131 ancak yak\u0131n ge\u00e7mi\u015fte ortaya \u00e7\u0131km\u0131\u015ft\u0131r. Nedeni basit: iklim de\u011fi\u015fikli\u011fi. T\u00fcm ula\u015f\u0131m sekt\u00f6r\u00fc &#8216;daha \u00e7evreci&#8217; se\u00e7eneklere y\u00f6nelirken, Motor Sporlar\u0131 da bundan etkilenmeyecek gibi g\u00f6r\u00fcnm\u00fcyor. Asl\u0131nda pek \u00e7ok [&hellip;]<\/p>\n","protected":false},"author":45,"featured_media":197377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200,20199],"tags":[],"class_list":["post-242880","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Motor Sporlar\u0131nda S\u00fcrd\u00fcr\u00fclebilirlik: De\u011ferlendirilmesi gereken bir i\u015f f\u0131rsat\u0131<\/title>\n<meta name=\"description\" content=\"Motor sporlar\u0131 s\u00fcrd\u00fcr\u00fclebilirlik hedeflerine h\u0131zla ula\u015f\u0131yor; Formula E, F1 ve MotoGP bu sporun nas\u0131l ye\u015file d\u00f6nd\u00fc\u011f\u00fcn\u00fc g\u00f6steren iyi \u00f6rnekler.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/sustainability-in-motorsports-a-business-opportunity-waiting-to-be-exploited\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Motor Sporlar\u0131nda S\u00fcrd\u00fcr\u00fclebilirlik: De\u011ferlendirilmeyi bekleyen bir i\u015f f\u0131rsat\u0131\" \/>\n<meta property=\"og:description\" content=\"Motor sporlar\u0131 s\u00fcrd\u00fcr\u00fclebilirlik hedeflerine h\u0131zla ula\u015f\u0131yor; Formula E, F1 ve MotoGP bu sporun nas\u0131l ye\u015file d\u00f6nd\u00fc\u011f\u00fcn\u00fc g\u00f6steren iyi \u00f6rnekler.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/sustainability-in-motorsports-a-business-opportunity-waiting-to-be-exploited\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/pexels-alex-wolf-mx-14401747.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"1920\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Abhishek S. 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