{"id":242916,"date":"2024-03-22T16:12:03","date_gmt":"2024-03-22T15:12:03","guid":{"rendered":"https:\/\/rtrsports.com\/sponsor-on-visor\/"},"modified":"2026-10-13T20:15:03","modified_gmt":"2026-10-13T18:15:03","slug":"sponsor-on-visor","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/sponsor-on-visor\/","title":{"rendered":"Viz\u00f6rdeki sponsor: k\u00fc\u00e7\u00fck \u00e7\u0131kartma, b\u00fcy\u00fck etki"},"content":{"rendered":"

Motor sporlar\u0131nda bir markay\u0131 koymak i\u00e7in en k\u00fc\u00e7\u00fck yer, ayn\u0131 zamanda en \u00e7ok g\u00f6r\u00fclen yerlerden biri. Kask viz\u00f6r\u00fc yaln\u0131zca birka\u00e7 santimetre, ama kamera s\u00fcr\u00fcc\u00fcn\u00fcn g\u00f6zlerini arad\u0131\u011f\u0131nda kadrajda kalan tek alan. Bir sponsorun g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn giderek b\u00fcy\u00fcyen bir k\u0131sm\u0131 bug\u00fcn arac\u0131n yan taraf\u0131ndan \u00e7ok burada belirleniyor.<\/p>\n

Motor sporlar\u0131nda<\/strong> izleyicinin dikkatini \u00e7ekme yar\u0131\u015f\u0131 pistte, otomobillerde ya da motosikletlerde bitmiyor: s\u00fcr\u00fcc\u00fclerin kask viz\u00f6rleri<\/strong> gibi en k\u00fc\u00e7\u00fck ve en taktik k\u00f6\u015felere kadar uzan\u0131yor. \u0130lk bak\u0131\u015fta \u00f6nemsiz g\u00f6r\u00fcnen bu alanlar, ara\u00e7larda, tulumlarda ve pit duvarlar\u0131nda bazen da\u011f\u0131n\u0131k bi\u00e7imde yer alan pek \u00e7ok marka aras\u0131nda \u00f6ne \u00e7\u0131kman\u0131n yeni yollar\u0131n\u0131 arayan sponsorlar i\u00e7in ola\u011fan\u00fcst\u00fc birer varl\u0131k<\/strong> olduklar\u0131n\u0131 kan\u0131tlad\u0131.<\/p>\n

Y\u0131ld\u0131za ba\u011fl\u0131<\/h2>\n

Son y\u0131llarda markas\u0131n\u0131 s\u00fcr\u00fcc\u00fcn\u00fcn \u00fczerinde sergilemeyi se\u00e7en sponsorlar\u0131n<\/strong> a\u011f\u0131rl\u0131\u011f\u0131 belirgin \u015fekilde artt\u0131. Kask\u0131n, tulumun ve daha da fazlas\u0131 viz\u00f6r\u00fcn her milimetresi de\u011ferli hale geldi. \u015eampiyona fiziksel yak\u0131nl\u0131k, iddial\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck hedefleri ve s\u0131n\u0131rl\u0131 bir b\u00fct\u00e7eyle bir sponsorluk projesi<\/strong> kurarken bu se\u00e7ene\u011fi ilk d\u00fc\u015f\u00fcn\u00fclmesi gerekenlerden biri yap\u0131yor.<\/p>\n

Yar\u0131\u015ftan sonra, r\u00f6portajlarda ve podyumda bu k\u00fc\u00e7\u00fck ama taktik alanlar uzun s\u00fcreli bir g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011fl\u0131yor; \u00e7\u00fcnk\u00fc bir insana ba\u011fl\u0131lar ve insan, bir Formula 1<\/strong><\/a> arac\u0131 ya da bir MotoGP<\/strong><\/a> motosikleti ne kadar ola\u011fan\u00fcst\u00fc olursa olsun, duygular\u0131 bir makineden farkl\u0131 ve daha g\u00fc\u00e7l\u00fc bi\u00e7imde aktar\u0131yor.<\/p>\n

G\u00f6r\u00fcn\u00fcrl\u00fck ve ayr\u0131cal\u0131kl\u0131 \u00e7ekimler<\/h2>\n

Viz\u00f6r<\/strong>, ayr\u0131cal\u0131kl\u0131 bir konum<\/strong> sunuyor: s\u00fcr\u00fcc\u00fc \u00f6n kamerayla her \u00e7ekildi\u011finde, kahramanlar\u0131n g\u00f6zlerini arayan dar \u00e7ekimlerde logo g\u00f6r\u00fcn\u00fcr kal\u0131yor. Orada bulunmak, dijital medyan\u0131n s\u00fcr\u00fcc\u00fclerin ve tak\u0131mlar\u0131n g\u00f6r\u00fcnt\u00fclerinin dola\u015ft\u0131\u011f\u0131 ana kanal oldu\u011fu bir d\u00f6nemde belirleyici.<\/p>\n

\u00c7o\u011funlukla telefondan, yani k\u00fc\u00e7\u00fck ekranlardan takip edilen sosyal medyada tam da bu dar \u00e7ekimler h\u00e2kim. Kitle de \u00e7ok b\u00fcy\u00fck: 2025 sonunda Formula 1’in kanallar\u0131nda 114,5 milyon takip\u00e7i vard\u0131, MotoGP ise 60 milyonu a\u015ft\u0131. Bir sponsor i\u00e7in viz\u00f6r bir ayr\u0131nt\u0131 de\u011fil, kask\u0131n dikey formata giren par\u00e7as\u0131. Bunu sosyal medyada motor sporlar\u0131 sponsorlu\u011fu<\/a> rehberimizde de anlat\u0131yoruz.<\/p>\n

\"Kask<\/p>\n

S\u00fcr\u00fcc\u00fcn\u00fcn alanlar\u0131 ve tak\u0131m\u0131n alanlar\u0131<\/h2>\n

Ara\u00e7larda ve tak\u0131m ekipmanlar\u0131nda bulunan geni\u015f alanlar\u0131n aksine viz\u00f6r, s\u00fcr\u00fcc\u00fcye ba\u011fl\u0131 bir alan. Bu ayr\u0131m sponsora \u00f6zel bir olanak sunuyor: yaln\u0131zca tak\u0131mla de\u011fil, arac\u0131 kullanan ki\u015finin ki\u015fisel imaj\u0131 ve karizmas\u0131yla da ba\u011f kurmak; bu da izleyici \u00fczerinde daha g\u00fc\u00e7l\u00fc bir duygusal etki yarat\u0131yor.<\/p>\n

Deneyimimize g\u00f6re kask genellikle s\u00fcr\u00fcc\u00fc ve menajerleri taraf\u0131ndan y\u00f6netilen bir alan; tak\u0131mla yap\u0131lan s\u00f6zle\u015fmenin ve seri sponsorlar\u0131n\u0131n \u00e7izdi\u011fi s\u0131n\u0131rlar i\u00e7inde. Viz\u00f6r \u00fczerine bir projenin tak\u0131mdan bile \u00f6nce s\u00fcr\u00fcc\u00fcyle kurulmas\u0131n\u0131n nedenlerinden biri bu. Formula 1 i\u00e7in bu alan\u0131n kurallar\u0131n\u0131 ve de\u011ferini Formula 1 kask\u0131 ve sponsorlar\u0131<\/a> hakk\u0131ndaki yaz\u0131m\u0131zda anlatt\u0131k.<\/p>\n

\u0130ki \u00f6rnek: Unbraked ve Galileo<\/h2>\n

Portf\u00f6y\u00fcm\u00fczdeki iki proje bunun nas\u0131l i\u015fledi\u011fini iyi g\u00f6steriyor. 2024’te motosiklet yedek par\u00e7alar\u0131 satan \u00e7evrimi\u00e7i ma\u011faza Unbraked<\/strong><\/a>, sezon boyunca Alex M\u00e1rquez<\/strong>‘in viz\u00f6r\u00fcnde logosuyla Gresini Racing’in orta\u011f\u0131 oldu. 2020’de g\u00f6zl\u00fck cam\u0131 markas\u0131 Galileo<\/strong><\/a>, Forlimpopolili s\u00fcr\u00fcc\u00fc Andrea Dovizioso<\/strong>‘ya ki\u015fisel sponsor olarak e\u015flik etti ve markas\u0131n\u0131 kask\u0131nda ta\u015f\u0131tt\u0131.<\/p>\n

Bu i\u015f birlikleri yaln\u0131zca \u00f6n plandaki bir konumun g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcnden yararlanmad\u0131: \u00fcr\u00fcnle tutarl\u0131 hik\u00e2yeler yaratt\u0131; motosiklet kullanan\u0131n ihtiya\u00e7 duydu\u011fu bir yedek par\u00e7a, daha iyi g\u00f6rmeye yard\u0131m eden bir cam. K\u0131sacas\u0131 yarat\u0131c\u0131l\u0131k ve strateji, k\u00fc\u00e7\u00fck bir fiziksel alan\u0131 g\u00fc\u00e7l\u00fc bir pazarlama arac\u0131na d\u00f6n\u00fc\u015ft\u00fcr\u00fcyor.<\/p>\n

\"MotoGP'de<\/p>\n

Biraz tarih: 1968’den bug\u00fcn\u00fcn kasklar\u0131na<\/h2>\n

Formula 1’de ara\u00e7lar \u00fczerindeki ticari reklam ancak 1968 ba\u015f\u0131nda geldi; FIA, BP, Shell ve Firestone gibi \u015firketlerin deste\u011fini \u00e7ekmesinin ard\u0131ndan kurallar\u0131n\u0131 gev\u015fetti. O zamana kadar ara\u00e7lar ulusal renklerle yar\u0131\u015f\u0131yordu: \u0130talya i\u00e7in k\u0131rm\u0131z\u0131, Fransa i\u00e7in mavi, Birle\u015fik Krall\u0131k i\u00e7in ye\u015fil. Juan Manuel Fangio, Nino Farina ve Jack Brabham \u015fampiyonluklar\u0131n\u0131 ticari boya tasar\u0131m\u0131 olmayan ara\u00e7larla kazand\u0131.<\/p>\n

De\u011fi\u015fim hemen geldi. Colin Chapman’\u0131n Lotus’u British racing green’i b\u0131rak\u0131p Gold Leaf sigaralar\u0131n\u0131n renklerine ge\u00e7ti ve o andan itibaren sponsorlu boya tasar\u0131mlar\u0131 kural haline gelerek bu sporun g\u00f6r\u00fcn\u00fcm\u00fcn\u00fc sonsuza dek de\u011fi\u015ftirdi.<\/p>\n

\"Jochen<\/p>\n

Peki bu kask? O y\u0131llar hakk\u0131nda \u00e7ok \u015fey anlatan bir hik\u00e2ye ta\u015f\u0131yor. Jochen Rindt<\/strong><\/a>‘in kask\u0131na atfedilen \u00fcnl\u00fc bir eski foto\u011fraf, \u00abThis $pace to let\u00bb yani bu alan kiral\u0131kt\u0131r yazan bir \u00e7\u0131kartmay\u0131 g\u00f6steriyor: olas\u0131 sponsorlara y\u00f6nelik bir ilan; \u00e7\u0131kartma, viz\u00f6r hen\u00fcz en \u00e7ok ra\u011fbet g\u00f6ren alan de\u011filken kask\u0131n yan taraf\u0131na yap\u0131\u015ft\u0131r\u0131lm\u0131\u015ft\u0131. Almanya’da do\u011fan, Graz’da b\u00fcy\u00fcyen ve Avusturya lisans\u0131yla yar\u0131\u015fan Rindt, 1970’te \u00f6l\u00fcm\u00fcnden sonra \u015fampiyon ilan edilen tek Formula 1 d\u00fcnya \u015fampiyonu olmay\u0131 s\u00fcrd\u00fcr\u00fcyor; s\u00f6zle\u015fmelerini ise F1’i daha sonra k\u00fcresel bir end\u00fcstriye d\u00f6n\u00fc\u015ft\u00fcrecek olan dostu Bernie Ecclestone<\/strong> y\u00fcr\u00fct\u00fcyordu.<\/p>\n

O g\u00fcnden bu yana sekt\u00f6r\u00fcn ne kadar de\u011fi\u015fti\u011fini d\u00fc\u015f\u00fcnmek insan\u0131 \u015fa\u015f\u0131rt\u0131yor. O zamanlar alan\u0131 sat\u0131n almak isteyecek biri aran\u0131yordu. Bug\u00fcn bir \u015fampiyonun kask\u0131ndaki alan sezon sezon pazarl\u0131kla belirleniyor.<\/p>\n

Neden bir sponsorluk ajans\u0131yla \u00e7al\u0131\u015fmal\u0131<\/h2>\n

Motor sporlar\u0131nda sponsorluk stratejilerinin evrimi<\/strong>, masada uzman bir ajans\u0131n bulunmas\u0131n\u0131n ne kadar \u00f6nemli oldu\u011funu g\u00f6steriyor. Padoku tan\u0131yan biri bo\u015f alanlar\u0131n nerede oldu\u011funu, hangi s\u00fcr\u00fcc\u00fclerin kask\u0131nda yer bulundu\u011funu, ko\u015fullar\u0131n ve s\u00fcrenin nas\u0131l pazarl\u0131k edilece\u011fini ve bu kadar k\u00fc\u00e7\u00fck bir logo etraf\u0131nda nas\u0131l bir aktivasyon kurulaca\u011f\u0131n\u0131 bilir. Bu ba\u011flamda bir spor sponsorlu\u011fu ajans\u0131n\u0131n<\/strong> rol\u00fc, MotoGP<\/a>‘de de Formula 1<\/a>‘de de padok ile pit aras\u0131nda ba\u015far\u0131yla hareket etmek i\u00e7in vazge\u00e7ilmez.<\/p>\n

B\u00fcy\u00fck de\u011feri olan k\u00fc\u00e7\u00fck bir alan<\/h2>\n

Kask viz\u00f6r\u00fc<\/strong>, motor sporlar\u0131nda b\u00fcy\u00fck de\u011feri olan bir reklam alan\u0131; \u00e7\u00fcnk\u00fc sponsora s\u00fcr\u00fcc\u00fcn\u00fcn y\u00fcz\u00fcne ba\u011fl\u0131, do\u011frudan ve tan\u0131n\u0131r bir g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011fl\u0131yor. Her ayr\u0131nt\u0131n\u0131n \u00f6nemli oldu\u011fu bir d\u00fcnyada, bu g\u00f6r\u00fcn\u00fc\u015fte m\u00fctevaz\u0131 alan\u0131 se\u00e7mek, etraf\u0131na bir hik\u00e2ye kuruldu\u011fu s\u00fcrece bir markan\u0131n konumlanmas\u0131nda fark yaratabilir. Birka\u00e7 santimetre. \u00c7ok fazla dikkat. Gerisini \u00fczerine koydu\u011fun hik\u00e2ye yapar.<\/p>\n

\r\n\r\n

Viz\u00f6rdeki sponsor hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n \r\n
\n
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\r\n Bir sponsor neden kask viz\u00f6r\u00fcn\u00fc se\u00e7er?<\/b>\r\n <\/h3>\r\n\r\n
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\u00c7\u00fcnk\u00fc s\u00fcr\u00fcc\u00fcn\u00fcn y\u00fcz\u00fcne en \u00e7ok ba\u011fl\u0131 alan bu: kamera yar\u0131\u015fta, r\u00f6portajlarda ve podyumda g\u00f6zlere yakla\u015ft\u0131\u011f\u0131nda kadrajda kal\u0131yor. Markay\u0131 yaln\u0131zca tak\u0131mla de\u011fil ki\u015fiyle de ili\u015fkilendirmeyi sa\u011fl\u0131yor, \u00e7o\u011fu zaman ara\u00e7lardaki alanlardan daha d\u00fc\u015f\u00fck bir yat\u0131r\u0131mla.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Viz\u00f6rdeki bir logo ne kadar g\u00f6r\u00fcn\u00fcr?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
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\u00c7ok g\u00f6r\u00fcn\u00fcr, \u00f6zellikle k\u00fc\u00e7\u00fck ekranlarda izlenen dar \u00e7ekimlerin h\u00e2kim oldu\u011fu sosyal medyada. 2025 sonunda Formula 1’in kanallar\u0131nda 114,5 milyon takip\u00e7i, MotoGP’nin ise 60 milyondan fazla takip\u00e7isi vard\u0131: bu kitle en \u00e7ok kahramanlar\u0131n y\u00fczlerini g\u00f6r\u00fcyor.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

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\r\n Bir s\u00fcr\u00fcc\u00fcn\u00fcn kask\u0131ndaki sponsorlara kim karar verir?<\/b>\r\n <\/h3>\r\n\r\n
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Deneyimimize g\u00f6re kask genellikle s\u00fcr\u00fcc\u00fc ve menajerleri taraf\u0131ndan y\u00f6netilen bir alan; tak\u0131m s\u00f6zle\u015fmesinin ve seri sponsorlar\u0131n\u0131n \u00e7izdi\u011fi s\u0131n\u0131rlar i\u00e7inde. Bu y\u00fczden viz\u00f6r \u00fczerine bir proje her \u015feyden \u00f6nce s\u00fcr\u00fcc\u00fcyle kurulur.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Sponsorlar Formula 1'e ne zaman geldi?<\/b>\r\n <\/h3>\r\n\r\n
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1968 ba\u015f\u0131nda; FIA, BP, Shell ve Firestone gibi \u015firketlerin deste\u011fini \u00e7ekmesinin ard\u0131ndan ara\u00e7larda ticari reklama izin verdi. Boya tasar\u0131m\u0131n\u0131 de\u011fi\u015ftiren ilk b\u00fcy\u00fck tak\u0131m, \u0130ngiliz ye\u015filinden Gold Leaf sigaralar\u0131n\u0131n renklerine ge\u00e7en Lotus oldu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n This space to let kask\u0131 nedir?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
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Jochen Rindt’in kask\u0131na atfedilen, alan\u0131 sponsorlara kiral\u0131k olarak sunan bir \u00e7\u0131kartman\u0131n g\u00f6r\u00fcld\u00fc\u011f\u00fc \u00fcnl\u00fc bir eski foto\u011fraf. 1970’te \u00f6l\u00fcm\u00fcnden sonra \u015fampiyon ilan edilen tek Formula 1 d\u00fcnya \u015fampiyonu olan Rindt’in s\u00f6zle\u015fmelerini dostu Bernie Ecclestone y\u00fcr\u00fct\u00fcyordu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Viz\u00f6rdeki sponsor i\u00e7in hangi \u00f6rnekler var?<\/b>\r\n <\/h3>\r\n\r\n
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2024’te motosiklet yedek par\u00e7alar\u0131 satan Unbraked, sezon boyunca Alex M\u00e1rquez’in viz\u00f6r\u00fcnde logosuyla Gresini Racing’in orta\u011f\u0131yd\u0131. 2020’de g\u00f6zl\u00fck cam\u0131 markas\u0131 Galileo, markas\u0131 kask\u0131nda yer alan Andrea Dovizioso’nun ki\u015fisel sponsoruydu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Motor sporlar\u0131nda bir markay\u0131 koymak i\u00e7in en k\u00fc\u00e7\u00fck yer, ayn\u0131 zamanda en \u00e7ok g\u00f6r\u00fclen yerlerden biri. Kask viz\u00f6r\u00fc yaln\u0131zca birka\u00e7 santimetre, ama kamera s\u00fcr\u00fcc\u00fcn\u00fcn g\u00f6zlerini arad\u0131\u011f\u0131nda kadrajda kalan tek alan. Bir sponsorun g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn giderek b\u00fcy\u00fcyen bir k\u0131sm\u0131 bug\u00fcn arac\u0131n yan taraf\u0131ndan \u00e7ok burada belirleniyor. Motor sporlar\u0131nda izleyicinin dikkatini \u00e7ekme yar\u0131\u015f\u0131 pistte, otomobillerde ya da motosikletlerde […]<\/p>\n","protected":false},"author":14,"featured_media":197400,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200,20199],"tags":[],"class_list":["post-242916","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"\nViz\u00f6rdeki sponsor: k\u00fc\u00e7\u00fck \u00e7\u0131kartma, b\u00fcy\u00fck g\u00f6r\u00fcn\u00fcrl\u00fck<\/title>\n<meta name=\"description\" content=\"Viz\u00f6rdeki sponsor her yak\u0131n \u00e7ekimde ve sosyal medyada g\u00f6r\u00fcn\u00fcr: neden de\u011ferli, kim karar verir, Unbraked ve Galileo \u00f6rnekleri ve 1968'den bug\u00fcne.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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