{"id":243084,"date":"2024-04-18T12:43:24","date_gmt":"2024-04-18T10:43:24","guid":{"rendered":"https:\/\/rtrsports.com\/stratejik-spor-pazarlamasi\/"},"modified":"2026-10-14T18:15:51","modified_gmt":"2026-10-14T16:15:51","slug":"stratejik-spor-pazarlamasi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/stratejik-spor-pazarlama\/","title":{"rendered":"Stratejik spor pazarlamas\u0131: i\u015fe yarayan bir strateji nas\u0131l kurulur"},"content":{"rendered":"

Bin dokuz y\u00fcz iki. Slazenger’in Wimbledon’\u0131n resm\u00ee top tedarik\u00e7isi oldu\u011fu y\u0131l bu ve o g\u00fcnden beri bu g\u00f6revi hi\u00e7 b\u0131rakmad\u0131: spor tarihinin en uzun soluklu sponsorlu\u011fu olarak kabul ediliyor. 1902’de kimse stratejik spor pazarlamas\u0131ndan s\u00f6z etmiyordu. Yine de o karar her \u015feye sahipti: net bir hedef, do\u011fru sponsorluk platformu, etkinli\u011fin yan\u0131nda de\u011fil i\u00e7inde \u00e7al\u0131\u015fan bir \u00fcr\u00fcn ve hi\u00e7bir y\u0131ll\u0131k plan\u0131n \u00f6ng\u00f6remeyece\u011fi bir zaman ufku.<\/p>\n

Pek \u00e7ok marka h\u00e2l\u00e2 spor pazarlamas\u0131n\u0131n bir g\u00f6r\u00fcn\u00fcrl\u00fck meselesi oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor: bir alan sat\u0131n almak, \u00fczerine logo koymak, televizyondaki g\u00f6r\u00fcnmeleri saymak. \u00d6yle de\u011fil. Bu bir y\u00f6ntem meselesi. Aradaki fark, bir sezonlu\u011funa vitrin kiralamakla m\u00fc\u015fterilerin d\u00f6n\u00fcp d\u00f6n\u00fcp geldi\u011fi bir ma\u011faza in\u015fa etmek aras\u0131ndaki farkla ayn\u0131. Birincisi \u00f6denir ve unutulur. \u0130kincisi y\u0131llarca \u00e7al\u0131\u015f\u0131r.<\/p>\n

Stratejik spor pazarlamas\u0131 nedir<\/h2>\n

Stratejik spor pazarlamas\u0131, bir \u015firketin spora neden girece\u011fine, hangi spora ve hangi platformla girece\u011fine, hangi haklar\u0131 sat\u0131n alaca\u011f\u0131na, bunlar\u0131 nas\u0131l aktive edece\u011fine ve getirisini nas\u0131l \u00f6l\u00e7ece\u011fine, bir disipline duydu\u011fu tutkudan de\u011fil kendi i\u015f hedeflerinden yola \u00e7\u0131karak karar verdi\u011fi se\u00e7imlerin b\u00fct\u00fcn\u00fcd\u00fcr. Taktik, tek bir etkinlik, kampanya ya da payla\u015f\u0131md\u0131r. Strateji ise hepsini bir arada tutan ve sezon sonunda neyin i\u015fe yarad\u0131\u011f\u0131n\u0131 ve nedenini s\u00f6ylemeyi m\u00fcmk\u00fcn k\u0131lan iptir.<\/p>\n

Ticari dille s\u00f6ylemek gerekirse: strateji olmadan g\u00f6r\u00fcn\u00fcrl\u00fck sat\u0131n al\u0131n\u0131r. Strateji ile sonu\u00e7 sat\u0131n al\u0131n\u0131r.<\/p>\n

Bir spor pazarlama stratejisini olu\u015fturan be\u015f karar<\/h2>\n

1. \u00d6nce hedef, sonra spor<\/h3>\n

Yeni bir pazarda bilinirlik, B2B ili\u015fkileri, sat\u0131\u015f, itibar, \u015firket i\u00e7i motivasyon: bunlar farkl\u0131 hedeflerdir ve farkl\u0131 sponsorluklar gerektirir. Deneyimlerime g\u00f6re “hangi sporu seviyoruz?” sorusu neredeyse her zaman \u00e7ok erken soruluyor. Do\u011fru soru \u015fu: “\u00dc\u00e7 y\u0131l sonra rakamlar\u0131m\u0131zda ne de\u011fi\u015fmi\u015f olmal\u0131?”<\/p>\n

2. En \u00fcnl\u00fc de\u011fil, do\u011fru platform<\/h3>\n

Bir spor dal\u0131, bir \u015fampiyona, bir tak\u0131m, bir sporcu ya da bir etkinlik: her biri bir izleyici kitlesi, bir co\u011frafya ve bir fiyat getirir. Formula 1<\/a> k\u00fcresel bir izleyiciye seslenir ve b\u00fcy\u00fck b\u00fct\u00e7eler ister; MotoGP<\/a>‘nin izleyicisi Avrupa ve G\u00fcneydo\u011fu Asya’da daha yo\u011fundur ve pilotlarla daha do\u011frudan bir ili\u015fkisi vard\u0131r. Hi\u00e7biri mutlak anlamda daha iyi de\u011fildir. Bir hedefe g\u00f6re daha iyi h\u00e2le gelir.<\/p>\n

3. Varl\u0131klar: ger\u00e7ekte ne sat\u0131n al\u0131n\u0131yor<\/h3>\n

Ara\u00e7 boyas\u0131ndaki logo g\u00f6r\u00fcnen k\u0131s\u0131md\u0131r ama tek k\u0131s\u0131m de\u011fildir. \u0130maj haklar\u0131, a\u011f\u0131rlama, padok eri\u015fimi, i\u00e7erik, sekt\u00f6r m\u00fcnhas\u0131rl\u0131\u011f\u0131 ve tak\u0131m\u0131n markas\u0131n\u0131 kendi kampanyalar\u0131nda kullanma hakk\u0131 sat\u0131n al\u0131n\u0131r. \u0130yi y\u00fcr\u00fct\u00fclm\u00fc\u015f bir m\u00fczakere a\u011f\u0131rl\u0131\u011f\u0131 logodan, hedefin ger\u00e7ekten ihtiya\u00e7 duydu\u011fu varl\u0131klara kayd\u0131r\u0131r.<\/p>\n

4. Aktivasyon, oyunun oynand\u0131\u011f\u0131 yer<\/h3>\n

Sponsorluk aktivasyonu<\/a> olmayan bir s\u00f6zle\u015fme, bir motosiklet, bir otomobil ya da bir forma \u00fczerindeki bo\u015f bir \u00e7\u0131kartmad\u0131r. Aktivasyon, markan\u0131n haklar etraf\u0131nda yapt\u0131\u011f\u0131 her \u015feydir: m\u00fc\u015fteri etkinlikleri, i\u00e7erikler, promosyonlar, \u00e7al\u0131\u015fanlar\u0131n kat\u0131l\u0131m\u0131. Bana g\u00f6re b\u00fct\u00e7elerin en s\u0131k hafife ald\u0131\u011f\u0131 kalem de budur.<\/p>\n

5. \u00d6l\u00e7\u00fcm, imzadan \u00f6nce kararla\u015ft\u0131r\u0131l\u0131r<\/h3>\n

G\u00f6stergeler, ara\u00e7lar ve e\u015fikler imzadan \u00f6nce se\u00e7ilir, sonra de\u011fil. Markan\u0131n televizyonda ve internette g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, bilinirlik ara\u015ft\u0131rmalar\u0131, elde edilen temaslar, sat\u0131\u015flar, a\u011f\u0131rlaman\u0131n de\u011feri: her hedefin kendi g\u00f6stergesi vard\u0131r. Neyi \u00f6l\u00e7ece\u011fine sezon bittikten sonra karar veren, sonunda hep iyi gideni \u00f6l\u00e7er.<\/p>\n

\"Uygulama<\/p>\n

Zaman\u0131n s\u0131nav\u0131n\u0131 ge\u00e7en \u00f6rnekler<\/h2>\n

Ama yazd\u0131klar\u0131m\u0131za g\u00fcvenmek zorunda de\u011filsiniz. On y\u0131llard\u0131r sporla \u00e7al\u0131\u015fan baz\u0131 markalar\u0131n neler yapt\u0131\u011f\u0131na bak\u0131n.<\/p>\n

Shell ve Ferrari 1929’dan beri birlikte \u00e7al\u0131\u015f\u0131yor. Formula 1’de ili\u015fkinin \u00fc\u00e7 d\u00f6nemi oldu: 1951-1964, 1966-1973 ve ard\u0131ndan 1996’dan bu yana kesintisiz. 1 Ocak 2026’da, D\u00fcnya Dayan\u0131kl\u0131l\u0131k \u015eampiyonas\u0131’ndaki Hypercar program\u0131n\u0131 da kapsayan \u00e7ok y\u0131ll\u0131k yeni bir anla\u015fma ba\u015flad\u0131. SKF, 1947’den beri Scuderia’ya rulman sa\u011fl\u0131yor: iki \u015firkete g\u00f6re bu, Formula 1 tarihinin en uzun kesintisiz ortakl\u0131\u011f\u0131. DHL 2004’ten beri Formula 1’in resm\u00ee lojistik orta\u011f\u0131 ve 2024’te anla\u015fmay\u0131 yenileyerek \u015fampiyonan\u0131n en uzun s\u00fcreli k\u00fcresel orta\u011f\u0131 olmay\u0131 s\u00fcrd\u00fcrd\u00fc. \u00dc\u00e7 \u00f6rnekte de \u00fcr\u00fcn sporun i\u00e7inde \u00e7al\u0131\u015f\u0131yor: yak\u0131tlar, bile\u015fenler, lojistik. Bu ili\u015fkilerin uzun \u00f6m\u00fcrl\u00fc olmas\u0131n\u0131n nedeni de bu.<\/p>\n

Motor sporlar\u0131n\u0131n d\u0131\u015f\u0131nda Procter & Gamble, 2012’de Londra Olimpiyat Oyunlar\u0131’na y\u00fcz g\u00fcn kala “Thank You, Mom” kampanyas\u0131n\u0131 ba\u015flatt\u0131: \u015firketin 174 y\u0131ll\u0131k tarihindeki en b\u00fcy\u00fck kampanya, Uluslararas\u0131 Olimpiyat Komitesi ile kurdu\u011fu d\u00fcnya \u00e7ap\u0131ndaki ortakl\u0131\u011fa ve basit bir fikre dayan\u0131yordu; sporcular\u0131n yerine sporcular\u0131n annelerini anlatmak. Olimpiyat haklar\u0131, ev \u00fcr\u00fcnleri, evrensel bir duygu. Strateji.<\/p>\n

Di\u011ferleri kadar de\u011ferli bir ders daha var. Repsol, 1995’ten 2024’e kadar MotoGP’de Honda fabrika tak\u0131m\u0131n\u0131n isim sponsoruydu: otuz y\u0131l, 183 galibiyet ve 500 cc ile MotoGP’de 15 pilot \u015fampiyonlu\u011fu. 2024 sonunda, tak\u0131m i\u00e7in zor ge\u00e7en sezonlar\u0131n ve Marc M\u00e1rquez’in ayr\u0131l\u0131\u011f\u0131n\u0131n ard\u0131ndan ortakl\u0131k sona erdi. En iyi stratejilerin bile bir son kullanma tarihi vard\u0131r ve bunu fark edebilmek i\u015fin par\u00e7as\u0131d\u0131r.<\/p>\n

Birle\u015fik Krall\u0131k’\u0131n \u00f6\u011frettikleri<\/h2>\n

Spor gelene\u011fini ticari de\u011fere Birle\u015fik Krall\u0131k kadar d\u00f6n\u00fc\u015ft\u00fcrebilen \u00fclke azd\u0131r. Formula 1 d\u00fcnya \u015fampiyonas\u0131na say\u0131lan ilk Grand Prix May\u0131s 1950’de Silverstone’da ko\u015fuldu. 2026’da Britanya Grand Prix’si d\u00f6rt g\u00fcnde 564.000 ki\u015fiyi piste \u00e7ekti: bu, 1995’te Adelaide’deki 520.000 seyircinin de \u00fczerinde, Formula 1 tarihinin en kalabal\u0131k hafta sonu.<\/p>\n

Markalar i\u00e7in ders \u015fu: bir sporun miras\u0131 bir an\u0131 de\u011fil, bir varl\u0131kt\u0131r. Wimbledon de\u011ferini mevcut her sponsorun pe\u015finden ko\u015fmadan in\u015fa etti; Silverstone tarih\u00ee bir pisti d\u00f6rt g\u00fcnl\u00fck bir etkinli\u011fe d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Bu platformlara girenler yaln\u0131zca bir izleyici kitlesi sat\u0131n alm\u0131yor: s\u00fcreklilik sat\u0131n al\u0131yor. Formula 1’in bug\u00fcn en pop\u00fcler d\u00f6nemini ya\u015famas\u0131 tesad\u00fcf de\u011fil; bunu Formula 1’in neden bu kadar pop\u00fcler oldu\u011funu<\/a> anlatt\u0131\u011f\u0131m\u0131z yaz\u0131da a\u00e7\u0131kl\u0131yoruz.<\/p>\n

En s\u0131k g\u00f6rd\u00fc\u011f\u00fcm hatalar<\/h2>\n

Birincisi, sporu tutkuyla se\u00e7mek. Karar\u0131n CEO’nun en sevdi\u011fi \u015fampiyonadan do\u011fmas\u0131 san\u0131ld\u0131\u011f\u0131ndan daha s\u0131k ya\u015fan\u0131yor. Hedefle \u00f6rt\u00fc\u015f\u00fcyorsa bu bir g\u00fcnah de\u011fil; hedefin yerini ald\u0131\u011f\u0131nda g\u00fcnah oluyor.<\/p>\n

\u0130kincisi, fazla k\u0131sa bir ufuk sat\u0131n almak. Eyl\u00fcl 2026 tarihli ara\u015ft\u0131rmam\u0131za g\u00f6re Formula 1’e y\u0131lda 2 milyon dolardan az\u0131yla girilemiyor, tak\u0131mlar\u0131n neredeyse tamam\u0131 en az iki sezon istiyor ve tek bir yar\u0131\u015f\u0131n sponsorlu\u011fu art\u0131k mevcut de\u011fil. Piyasan\u0131n kendisi, bir \u015fey in\u015fa etmek i\u00e7in tek sezonun yetmedi\u011fini s\u00f6yl\u00fcyor.<\/p>\n

\u00dc\u00e7\u00fcnc\u00fcs\u00fc, yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc \u00f6l\u00e7mek. Televizyondaki g\u00f6r\u00fcnmeler kolay say\u0131l\u0131r ve bu y\u00fczden hedef ba\u015fka olsa bile raporun tek rakam\u0131 h\u00e2line gelir. D\u00f6rd\u00fcnc\u00fcs\u00fc ve en pahal\u0131s\u0131, aktivasyon i\u00e7in b\u00fct\u00e7e ay\u0131rmamak: deneyimlerime g\u00f6re bunu yapan, sponsorlu\u011fun yar\u0131s\u0131n\u0131 sat\u0131n al\u0131p tam fiyat\u0131n\u0131 \u00f6demi\u015f olur.<\/p>\n

\"Bir<\/p>\n

\u0130mk\u00e2ns\u0131z g\u00f6r\u00fcnse bile getiriyi \u00f6l\u00e7mek<\/h2>\n

Bir sponsorlu\u011fun getirisi \u00f6l\u00e7\u00fclebilir, yeter ki neyin \u00f6l\u00e7\u00fclece\u011fine \u00f6nceden karar verilsin. Ar\u015fivimizden bir \u00f6rnek: 2000 y\u0131l\u0131ndaki World Ducati Week’te 294,2 milyon liretlik b\u00f6lgesel bir yat\u0131r\u0131m 13,8 milyar liretlik bir ekonomik etki yaratt\u0131, yani 1’e 46,9’luk bir oran; bunu World Ducati Week vaka \u00e7al\u0131\u015fmas\u0131nda<\/a> anlat\u0131yoruz. Bu bir sponsor markan\u0131n de\u011fil bir b\u00f6lgenin getirisi ve yirmi alt\u0131 y\u0131l \u00f6ncesine ait: getirinin garanti oldu\u011funu de\u011fil, neyin \u00f6l\u00e7\u00fclece\u011fi se\u00e7ildi\u011finde \u00f6l\u00e7\u00fclebildi\u011fini g\u00f6steriyor.<\/p>\n

Bir marka i\u00e7in g\u00f6stergeler hedefle birlikte de\u011fi\u015fir: a\u011f\u0131rlama yoluyla elde edilen ticari temaslar, takvimdeki pazarlarda artan bilinirlik, promosyonlara ba\u011fl\u0131 sat\u0131\u015flar, \u00fcretilen i\u00e7eriklerin de\u011feri. Rakamlar yalan s\u00f6ylemez, yeter ki hangilerine bak\u0131laca\u011f\u0131na \u00f6nceden karar verilmi\u015f olsun.<\/p>\n

K\u0131saca y\u00f6ntem<\/h2>\n

Hedef, platform, varl\u0131klar, aktivasyon, \u00f6l\u00e7\u00fcm. Bu s\u0131rayla, asla tersinden de\u011fil. RTR Sports Marketing’de otuz y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir \u015fampiyona se\u00e7iminden m\u00fczakereye ve sezon sonu raporuna kadar bu y\u00f6ntemle \u00e7al\u0131\u015f\u0131yoruz; zarif oldu\u011fu i\u00e7in de\u011fil, s\u00f6zle\u015fme bitti\u011finde \u00f6nemli olan soruya, yani yeniden imza at\u0131l\u0131p at\u0131lmayaca\u011f\u0131na cevap vermeyi sa\u011flayan tek y\u00f6ntem oldu\u011fu i\u00e7in.<\/p>\n

Vitrin bir sezonlu\u011funa kiralan\u0131r. Ma\u011faza kalmak i\u00e7in in\u015fa edilir. Stratejik spor pazarlamas\u0131 tam olarak budur.<\/p>\n

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Stratejik spor pazarlamas\u0131 hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n \r\n
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\r\n Stratejik spor pazarlamas\u0131 nedir?<\/b>\r\n <\/h3>\r\n\r\n
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Bir \u015firketin spora neden girece\u011fine, hangi platformla girece\u011fine, hangi haklar\u0131 sat\u0131n alaca\u011f\u0131na, bunlar\u0131 nas\u0131l aktive edece\u011fine ve getirisini nas\u0131l \u00f6l\u00e7ece\u011fine kendi i\u015f hedeflerinden yola \u00e7\u0131karak karar verdi\u011fi se\u00e7imlerin b\u00fct\u00fcn\u00fcd\u00fcr. Taktik tek bir etkinlik ya da kampanyad\u0131r; strateji ise hepsini bir arada tutan iptir.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Bir spor pazarlama stratejisinin a\u015famalar\u0131 nelerdir?<\/b>\r\n <\/h3>\r\n\r\n
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Bu s\u0131rayla be\u015f karar: i\u015f hedefi, do\u011fru platform (spor dal\u0131, \u015fampiyona, tak\u0131m, sporcu ya da etkinlik), sat\u0131n al\u0131nacak varl\u0131klar, haklar\u0131n aktivasyonu ve getirinin \u00f6l\u00e7\u00fclece\u011fi g\u00f6stergeler; bunlar imzadan \u00f6nce se\u00e7ilmelidir.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n En uzun soluklu spor sponsorlu\u011fu hangisidir?<\/b>\r\n <\/h3>\r\n\r\n
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Slazenger ile Wimbledon aras\u0131ndaki sponsorluk bu \u015fekilde kabul ediliyor: Slazenger 1902’den beri turnuvan\u0131n resm\u00ee toplar\u0131n\u0131 sa\u011fl\u0131yor. Motor sporlar\u0131nda SKF, 1947’den beri Ferrari’nin teknik orta\u011f\u0131; iki \u015firket bunu Formula 1 tarihinin en uzun kesintisiz ortakl\u0131\u011f\u0131 olarak tan\u0131ml\u0131yor.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Bir spor pazarlama stratejisinin getirisi nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?<\/b>\r\n <\/h3>\r\n\r\n
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\u0130mzadan \u00f6nce hedefe ba\u011fl\u0131 g\u00f6stergeler se\u00e7ilerek: markan\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, bilinirlik ara\u015ft\u0131rmalar\u0131, a\u011f\u0131rlama yoluyla elde edilen ticari temaslar, promosyonlara ba\u011fl\u0131 sat\u0131\u015flar, i\u00e7eriklerin de\u011feri. Yaln\u0131zca televizyon g\u00f6r\u00fcnmelerini \u00f6l\u00e7mek sonucun bir k\u0131sm\u0131n\u0131 anlat\u0131r.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Formula 1'e sponsor olarak girmek ne kadar tutar?<\/b>\r\n <\/h3>\r\n\r\n
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RTR Sports Marketing’in Eyl\u00fcl 2026 ara\u015ft\u0131rmas\u0131na g\u00f6re Formula 1’e y\u0131lda 2 milyon dolardan az\u0131yla girilemiyor, tak\u0131mlar\u0131n neredeyse tamam\u0131 en az iki sezonluk taahh\u00fct istiyor ve tek bir yar\u0131\u015f\u0131n sponsorlu\u011fu art\u0131k mevcut de\u011fil.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Birle\u015fik Krall\u0131k spor pazarlamas\u0131nda neden bir referans?<\/b>\r\n <\/h3>\r\n\r\n
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\u00c7\u00fcnk\u00fc spor gelene\u011fini ticari de\u011fere d\u00f6n\u00fc\u015ft\u00fcrd\u00fc: Wimbledon ile Slazenger 1902’den beri birlikte \u00e7al\u0131\u015f\u0131yor, Formula 1 d\u00fcnya \u015fampiyonas\u0131n\u0131n ilk Grand Prix’si 1950’de Silverstone’da ko\u015fuldu ve 2026’da Britanya Grand Prix’si d\u00f6rt g\u00fcnde 564.000 seyirci \u00e7ekerek Formula 1 tarihinin en kalabal\u0131k hafta sonu oldu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Bin dokuz y\u00fcz iki. Slazenger’in Wimbledon’\u0131n resm\u00ee top tedarik\u00e7isi oldu\u011fu y\u0131l bu ve o g\u00fcnden beri bu g\u00f6revi hi\u00e7 b\u0131rakmad\u0131: spor tarihinin en uzun soluklu sponsorlu\u011fu olarak kabul ediliyor. 1902’de kimse stratejik spor pazarlamas\u0131ndan s\u00f6z etmiyordu. Yine de o karar her \u015feye sahipti: net bir hedef, do\u011fru sponsorluk platformu, etkinli\u011fin yan\u0131nda de\u011fil i\u00e7inde \u00e7al\u0131\u015fan bir […]<\/p>\n","protected":false},"author":14,"featured_media":195582,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200,20199],"tags":[],"class_list":["post-243084","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"\nStratejik spor pazarlamas\u0131: \u00f6nemli olan be\u015f karar<\/title>\n<meta name=\"description\" content=\"Stratejik spor pazarlamas\u0131: hedef, platform, varl\u0131klar, aktivasyon ve \u00f6l\u00e7\u00fcm; Shell-Ferrari'den Wimbledon'a \u00f6rnekler ve ka\u00e7\u0131n\u0131lmas\u0131 gereken hatalar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/stratejik-spor-pazarlama\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Stratejik spor pazarlamas\u0131: i\u015fe yarayan bir strateji nas\u0131l kurulur\" \/>\n<meta property=\"og:description\" content=\"Stratejik spor pazarlamas\u0131: hedef, platform, varl\u0131klar, aktivasyon ve \u00f6l\u00e7\u00fcm; 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