{"id":243156,"date":"2024-04-25T11:19:23","date_gmt":"2024-04-25T09:19:23","guid":{"rendered":"https:\/\/rtrsports.com\/ferrari-sponsorluk-hp\/"},"modified":"2026-10-15T14:09:22","modified_gmt":"2026-10-15T12:09:22","slug":"ferrari-sponsorluk-hp","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/ferrari-sponsorluk-hp\/","title":{"rendered":"Ferrari F1 ve HP isim sponsorlu\u011fu: mavi, inovasyon, yar\u0131n"},"content":{"rendered":"

Bir isim sponsorlu\u011fundan<\/a> \u00e7ok daha fazlas\u0131: 24 Nisan 2024’te duyurulan Scuderia Ferrari ile HP<\/strong> aras\u0131ndaki anla\u015fma, Cavallino’nun bir s\u00fcredir dikkat ve titizlikle kurdu\u011fu pazarlama yapbozunun bir par\u00e7as\u0131 daha. Teknoloji devi (HP d\u00fcnyan\u0131n ikinci b\u00fcy\u00fck ki\u015fisel bilgisayar \u00fcreticisi: IDC’nin \u00f6n verilerine g\u00f6re 2025’te d\u00fcnyada sat\u0131lan geleneksel bilgisayarlar\u0131n y\u00fczde 20,2’sini teslim etti) May\u0131s 2024’teki Miami Grand Prix’sinden<\/strong> bu yana Maranello arac\u0131n\u0131n \u00fczerinde yer al\u0131yor; rakamlar\u0131 hi\u00e7 a\u00e7\u0131klanmam\u0131\u015f ama kesinlikle milyonlarca dolarl\u0131k, \u00e7ok y\u0131ll\u0131 bir s\u00f6zle\u015fmeyle. Anla\u015fmaya, hi\u00e7 de \u015fa\u015f\u0131rt\u0131c\u0131 olmayan bir \u015fekilde, espor tak\u0131m\u0131 ve 2024’te Maya Weug’un kulland\u0131\u011f\u0131 F1 Academy arac\u0131 da d\u00e2hil: Palo Alto merkezli \u015firketin ka\u00e7\u0131rmak istemedi\u011fi iki ileti\u015fim varl\u0131\u011f\u0131.<\/p>\n

\u0130sim sponsorlu\u011fu<\/h2>\n

Scuderia’n\u0131n, ele\u015ftirmenlerine g\u00f6re k\u00f6kl\u00fc ortak Philip Morris’in t\u00fct\u00fcn sponsorlu\u011fu kurallar\u0131n\u0131 en az\u0131ndan k\u0131smen a\u015ft\u0131\u011f\u0131 pazarlama ve ileti\u015fim giri\u015fimi Mission Winnow<\/strong>‘dan bu yana bir isim sponsoru yoktu: Ferrari ile 2018 Japonya Grand Prix’sinde ba\u015flat\u0131lan giri\u015fim, 2019’da ve 2021’in bir b\u00f6l\u00fcm\u00fcnde tak\u0131m ad\u0131nda yer ald\u0131, 2022’den itibaren ise ortadan kalkt\u0131. Mevcut anla\u015fmayla Ferrari Scuderia Ferrari HP<\/strong> ad\u0131yla yar\u0131\u015f\u0131yor; bu ad, bir\u00e7ok \u00e7evrim i\u00e7i toplulukta hemen merak, ilgi ve be\u011feni uyand\u0131rd\u0131 ve bu topluluklar “HP”nin Hewlett-Packard’\u0131n k\u0131saltmas\u0131 olmas\u0131n\u0131n yan\u0131nda, yar\u0131\u015f d\u00fcnyas\u0131nda daha \u00e7ok bir motorun beygir g\u00fcc\u00fc anlam\u0131ndaki horse power<\/strong> k\u0131saltmas\u0131 olarak bilindi\u011fini \u00e7abucak fark etti.<\/p>\n

Ne kadar de\u011ferli oldu\u011funu anla\u015fma s\u00f6ylemiyor. Gazeteci Will Buxton’a g\u00f6re anla\u015fma b\u00fct\u00e7e tavan\u0131n\u0131n \u00fc\u00e7te ikisi de\u011ferinde, PlanetF1’in hesab\u0131yla sezon ba\u015f\u0131na yakla\u015f\u0131k 90 milyon dolar; Black Book Motorsport’a g\u00f6re ise be\u015f y\u0131lda yakla\u015f\u0131k 300 milyon dolar olarak tahmin edilen Oracle’\u0131n Red Bull isim sponsorlu\u011fuyla k\u0131yaslanabilir. Bunlar a\u00e7\u0131klanm\u0131\u015f rakamlar de\u011fil, bas\u0131n tahminleri: ama HP’yi piyasan\u0131n en \u00fcst dilimine yerle\u015ftirmeye yetiyor, Formula 1 sponsorlu\u011funun maliyeti<\/a> rehberiyle birlikte okunmaya de\u011fer dilime.<\/p>\n

K\u0131rm\u0131z\u0131 ve mavi<\/h2>\n

Duyurudan bir g\u00fcn \u00f6nce Ferrari, Miami<\/strong>‘de \u00f6zel bir renk d\u00fczeniyle yar\u0131\u015faca\u011f\u0131n\u0131, hafta sonu boyunca da Leclerc, Sainz ve tak\u0131m\u0131n neredeyse tamam\u0131n\u0131n bu vesileyle haz\u0131rlanan a\u00e7\u0131k mavi bir k\u0131yafet giyece\u011fini bildirmi\u015fti. Resm\u00ee gerek\u00e7e bir y\u0131ld\u00f6n\u00fcm\u00fcyd\u00fc: Ferrari’nin Kuzey Amerika’daki varl\u0131\u011f\u0131n\u0131n 70. y\u0131l\u0131, ge\u00e7mi\u015ften iki maviyle kutland\u0131. Scuderia’n\u0131n ilk d\u00fcnya \u015fampiyonu Alberto Ascari’nin u\u011fur getirsin diye formas\u0131nda ve kask\u0131nda ta\u015f\u0131d\u0131\u011f\u0131 maviye benzeyen Azzurro La Plata<\/strong> ve 1974’e kadar Arturo Merzario ile Clay Regazzoni gibi pilotlar\u0131n tulumlar\u0131nda kullan\u0131lan Azzurro Dino<\/strong>.<\/p>\n

Yine de k\u00f6t\u00fc niyetli olmak istemeden s\u00f6ylemek gerekirse, Miami i\u00e7in se\u00e7ilen mavi, logosu tam da mavi olan HP ile ortakl\u0131\u011f\u0131n duyurulmas\u0131n\u0131n ertesi g\u00fcn\u00fc \u00f6zel bir anlam kazand\u0131. Florida pistinde Maranello’nun iki arac\u0131 b\u00fcy\u00fck HP logosunu ilk kez a\u00e7\u0131k mavi vurgulu bir renk d\u00fczeni \u00fczerinde ta\u015f\u0131d\u0131; bu d\u00fczen spor pazarlamas\u0131n\u0131n k\u00fc\u00e7\u00fck bir klasi\u011fi ve ka\u00e7\u0131r\u0131lmaz bir halkla ili\u015fkiler ve foto\u011fraf f\u0131rsat\u0131 oldu.<\/p>\n

\u0130novasyon, s\u00fcrd\u00fcr\u00fclebilirlik ve Formula 1’de bir ortakl\u0131\u011f\u0131n \u00f6nemi<\/h2>\n

\u0130novasyon, s\u00fcrd\u00fcr\u00fclebilirlik, performans ve m\u00fckemmellik<\/strong>, ortakl\u0131\u011f\u0131n ba\u015flang\u0131c\u0131ndaki bas\u0131n b\u00fcltenlerinde birbirini kovalayan kelimelerdi; olmas\u0131 gerekti\u011fi gibi. Formula 1<\/a> gibi \u00e7ok ileri teknolojili bir d\u00fcnyada bir bilgisayar \u00fcreticisi kusursuz bi\u00e7imde konumlanm\u0131\u015f ve temsil edilmi\u015f olur; anla\u015fma da bunu a\u00e7\u0131k\u00e7a s\u00f6yl\u00fcyor: Ferrari, HP’nin bilgisayarlar\u0131n\u0131, cihazlar\u0131n\u0131, i\u015f birli\u011fi ve bask\u0131 sistemlerini kullan\u0131yor. Hem teknolojinin hem de otomotivin \u00e7ok \u00f6nem verdi\u011fi ve iki sekt\u00f6r\u00fcn de g\u00fc\u00e7l\u00fc bask\u0131 alt\u0131nda oldu\u011fu s\u00fcrd\u00fcr\u00fclebilirlik de, okundu\u011fu kadar\u0131yla, bu sponsorlu\u011fun anahtarlar\u0131ndan biriydi.<\/p>\n

Ancak a\u00e7\u0131k konu\u015fmak gerekirse, bu anla\u015fman\u0131n gerek\u00e7eleri aras\u0131nda Formula 1’in<\/strong> modern pazarlamadaki ve k\u00fcresel pop\u00fclerlikteki ola\u011fan\u00fcst\u00fc merkez\u00ee konumunu<\/strong> saymamak imk\u00e2ns\u0131z. Bu sirk, olimpiyatlar ve d\u00fcnyadaki \u00e7ok az say\u0131daki ba\u015fka etkinlik gibi, markalar\u0131n kendini uzak tutmay\u0131 g\u00f6ze alamayaca\u011f\u0131 ola\u011fan\u00fcst\u00fc bir ileti\u015fim platformu. Bu konuda Ferrari, pistte olmasa da en az\u0131ndan pazarlamada, ku\u015fkusuz ve her zaman tac\u0131n en parlak m\u00fccevheri.<\/p>\n

Lewis HP<\/h2>\n

Hamilton<\/strong> fakt\u00f6r\u00fcn\u00fc denklemden \u00e7\u0131karmamak gerekiyor. HP’den neredeyse \u00fc\u00e7 ay \u00f6nce, 1 \u015eubat 2024’te a\u00e7\u0131klanan \u0130ngiliz pilot 2025’ten bu yana Ferrari’de, Haziran 2026’da s\u00f6zle\u015fmesini bas\u0131na g\u00f6re 2028’e kadar uzatan Charles Leclerc<\/strong>‘in yan\u0131nda yar\u0131\u015f\u0131yor. Hamilton yaln\u0131zca Formula 1 tarihinin en ba\u015far\u0131l\u0131 pilotlar\u0131ndan biri de\u011fil, ayn\u0131 zamanda d\u00fcnya sporunun en tan\u0131nan isimlerinden biri; son y\u0131llarda en \u00e7ok tart\u0131\u015f\u0131lan pek \u00e7ok konudaki duru\u015fu sayesinde padokun \u00e7ok \u00f6tesine uzanan bir kitlesi var. Geli\u015finin pazarlama etkileri sportif etkilerinden bile \u00f6nce geldi: Hamilton ilginin merkezinde ve \u00e7evresindeki t\u00fcm Ferrari d\u00fcnyas\u0131n\u0131, sponsorlar d\u00e2hil, pe\u015finden s\u00fcr\u00fckl\u00fcyor. Bu da ger\u00e7ekten hafife al\u0131nacak bir unsur de\u011fil.<\/p>\n

\u0130ki y\u0131l sonra yapboz<\/h2>\n

Bug\u00fcn tak\u0131m\u0131n ad\u0131 h\u00e2l\u00e2 Scuderia Ferrari HP ve yapboz b\u00fcy\u00fcd\u00fc: 2026’da Cavallino’nun 40 resm\u00ee orta\u011f\u0131 var ve HP, bizim s\u0131n\u0131fland\u0131rmam\u0131za g\u00f6re ana sponsorlar, resm\u00ee sponsorlar, destekleyici ortaklar ve teknik sponsorlardan olu\u015fan bir piramidin tepesinde duruyor. Hepsini sekt\u00f6r sekt\u00f6r g\u00f6rmek isteyenler, Ferrari’nin Formula 1 sponsor portf\u00f6y\u00fcn\u00fcn<\/a> tam analizini bulabilir. Ancak mesele 2024’teki gibi duruyor: HP yaln\u0131zca kaporta \u00fczerinde bir isim sat\u0131n almad\u0131, motor sporlar\u0131n\u0131n en \u00e7ok anlat\u0131lan hik\u00e2yesinde bir yer sat\u0131n ald\u0131; do\u011fru anda se\u00e7ildi\u011finde bir rengin bile mesaja d\u00f6n\u00fc\u015ft\u00fc\u011f\u00fc hik\u00e2yede.<\/p>\n

Kaynaklar<\/strong>: Ferrari, HP ile anla\u015fma<\/a>; Ferrari ve HP, ortak duyuru<\/a>; Ferrari, Miami 2024 renk d\u00fczeni<\/a>; PlanetF1, Will Buxton’a g\u00f6re anla\u015fman\u0131n de\u011feri<\/a>; Black Book Motorsport, HP isim ortakl\u0131\u011f\u0131<\/a>; IDC, 2025 PC pazar\u0131<\/a>; Ferrari, Leclerc’in s\u00f6zle\u015fme uzatmas\u0131<\/a>.<\/p>\n

\r\n\r\n

HP ve Ferrari hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n HP ne zamandan beri Ferrari'nin isim sponsoru?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

\u00c7ok y\u0131ll\u0131 anla\u015fma 24 Nisan 2024’te duyuruldu ve tak\u0131m May\u0131s 2024’teki Miami Grand Prix’sinden bu yana Scuderia Ferrari HP ad\u0131yla yar\u0131\u015f\u0131yor. Ad, espor tak\u0131m\u0131 ve F1 Academy arac\u0131 i\u00e7in de ge\u00e7erli.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n HP, Ferrari'ye ne kadar \u00f6d\u00fcyor?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Rakam hi\u00e7 a\u00e7\u0131klanmad\u0131. Gazeteci Will Buxton’a g\u00f6re b\u00fct\u00e7e tavan\u0131n\u0131n \u00fc\u00e7te ikisi de\u011ferinde, PlanetF1’in hesab\u0131yla sezon ba\u015f\u0131na yakla\u015f\u0131k 90 milyon dolar; Black Book Motorsport’a g\u00f6re be\u015f y\u0131lda yakla\u015f\u0131k 300 milyon dolar olarak tahmin edilen Oracle-Red Bull isim sponsorlu\u011fuyla k\u0131yaslanabilir.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n HP'den \u00f6nce Ferrari'nin isim sponsoru kimdi?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Philip Morris’in, Ferrari ile 2018 Japonya Grand Prix’sinde ba\u015flatt\u0131\u011f\u0131 Mission Winnow giri\u015fimi. 2019’da ve 2021’in bir b\u00f6l\u00fcm\u00fcnde tak\u0131m ad\u0131nda yer ald\u0131; 2022’den itibaren Scuderia, HP gelene kadar isim sponsoru olmadan yar\u0131\u015ft\u0131.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Ferrari 2024'te Miami'de neden mavi renklerle yar\u0131\u015ft\u0131?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

Resm\u00ee olarak Ferrari’nin Kuzey Amerika’daki varl\u0131\u011f\u0131n\u0131n 70. y\u0131l\u0131 i\u00e7in; Alberto Ascari’nin Azzurro La Plata’s\u0131 ve Merzario ile Regazzoni’nin tulumlar\u0131ndaki Azzurro Dino ile. Logosu mavi olan HP’nin ilk yar\u0131\u015f\u0131yla denk gelmesi, bu renk d\u00fczenini ayn\u0131 zamanda bir pazarlama f\u0131rsat\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fc.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Scuderia Ferrari HP ad\u0131ndaki HP ne anlama geliyor?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

HP Inc.’in markas\u0131, Hewlett-Packard’\u0131n k\u0131saltmas\u0131. Ancak yar\u0131\u015f d\u00fcnyas\u0131nda HP ayn\u0131 zamanda bir motorun beygir g\u00fcc\u00fcn\u00fc ifade eden horse power’\u0131n k\u0131saltmas\u0131: \u00e7evrim i\u00e7i topluluklar\u0131n hemen fark etti\u011fi bir kelime oyunu.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Ferrari'nin Formula 1'de ka\u00e7 sponsoru var?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n

2026’da Scuderia Ferrari HP’nin 40 resm\u00ee orta\u011f\u0131 var ve HP isim sponsoru. Sekt\u00f6r sekt\u00f6r tam liste, Ferrari’nin Formula 1 sponsor portf\u00f6y\u00fc<\/a> analizinde.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Bir isim sponsorlu\u011fundan \u00e7ok daha fazlas\u0131: 24 Nisan 2024’te duyurulan Scuderia Ferrari ile HP aras\u0131ndaki anla\u015fma, Cavallino’nun bir s\u00fcredir dikkat ve titizlikle kurdu\u011fu pazarlama yapbozunun bir par\u00e7as\u0131 daha. Teknoloji devi (HP d\u00fcnyan\u0131n ikinci b\u00fcy\u00fck ki\u015fisel bilgisayar \u00fcreticisi: IDC’nin \u00f6n verilerine g\u00f6re 2025’te d\u00fcnyada sat\u0131lan geleneksel bilgisayarlar\u0131n y\u00fczde 20,2’sini teslim etti) May\u0131s 2024’teki Miami Grand Prix’sinden […]<\/p>\n","protected":false},"author":2,"featured_media":197654,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20201],"tags":[],"class_list":["post-243156","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"\nScuderia Ferrari HP: isim sponsorlu\u011fu ve de\u011feri<\/title>\n<meta name=\"description\" content=\"Scuderia Ferrari HP: 2024 anla\u015fmas\u0131, tahminlere g\u00f6re de\u011feri, Miami'nin mavisi ve Hamilton'\u0131n pazarlama yapbozundaki rol\u00fc.\" \/>\n<meta name=\"robots\" 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