{"id":243642,"date":"2024-07-05T07:38:04","date_gmt":"2024-07-05T05:38:04","guid":{"rendered":"https:\/\/rtrsports.com\/spor-pazarlamasinin-4-psi-hangileridir\/"},"modified":"2026-10-22T18:24:08","modified_gmt":"2026-10-22T16:24:08","slug":"spor-pazarlamasinin-4-psi-hangileridir","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/","title":{"rendered":"Spor pazarlamas\u0131nda 4P: bir sponsor kulland\u0131\u011f\u0131nda nas\u0131l de\u011fi\u015fir"},"content":{"rendered":"<p>\u00dcr\u00fcn, fiyat, da\u011f\u0131t\u0131m, tutundurma. 4P, 1960 y\u0131l\u0131nda E. Jerome McCarthy&#8217;nin <em>Basic Marketing: A Managerial Approach<\/em> adl\u0131 ders kitab\u0131nda do\u011fdu ve o g\u00fcnden bu yana bir pazarlama dersinde \u00f6\u011frenilen ilk modellerden biri oldu. Spor pazarlamas\u0131nda 4P&#8217;den s\u00f6z edildi\u011finde, genellikle sporu satanlar\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131ndan anlat\u0131l\u0131r: kul\u00fcb\u00fcn, ligin ve bir etkinli\u011fi d\u00fczenleyenin. \u00dcr\u00fcn ma\u00e7t\u0131r, fiyat bilettir, da\u011f\u0131t\u0131m ise stadyum ya da yar\u0131\u015f\u0131 yay\u0131nlayan platformdur.<\/p>\n<p>Bu do\u011fru bir okuma, ama tablonun yaln\u0131zca yar\u0131s\u0131. Bence bir sponsorlu\u011fu de\u011ferlendiren bir \u015firket, ayn\u0131 d\u00f6rt P&#8217;yi masan\u0131n \u00f6b\u00fcr taraf\u0131ndan okumal\u0131: sporun nas\u0131l sat\u0131ld\u0131\u011f\u0131n\u0131 de\u011fil, ba\u015fka bir \u015feyi satmak i\u00e7in sporun nas\u0131l kullan\u0131ld\u0131\u011f\u0131n\u0131. Harfler yine d\u00f6rt tane. De\u011fi\u015fen, i\u00e7lerinde ne oldu\u011fu.<\/p>\n<h2>4P nereden geliyor<\/h2>\n<p>Pazarlama karmas\u0131 (marketing mix) ifadesi, Harvard Business School profes\u00f6r\u00fc <strong>Neil Borden<\/strong>&#8216;a aittir. Borden bu ifadeyi 1940&#8217;lar\u0131n sonunda derslerinde kullanmaya ba\u015flam\u0131\u015ft\u0131; ilham kayna\u011f\u0131, y\u00f6neticiyi malzemeleri kar\u0131\u015ft\u0131ran biri olarak tarif eden meslekta\u015f\u0131 James Culliton&#8217;d\u0131. Borden bu malzemelerden bir d\u00fczine kadar\u0131n\u0131 say\u0131yordu; 1960&#8217;ta <strong>McCarthy<\/strong> bunlar\u0131 d\u00f6rt grupta toplad\u0131: product, price, place, promotion. Borden 1964&#8217;te <em>The Concept of the Marketing Mix<\/em> makalesinde kavram\u0131n tarihini anlatt\u0131. 1981&#8217;de <strong>Bernard Booms ve Mary Jo Bitner<\/strong>, hizmetler i\u00e7in \u00fc\u00e7 P daha ekledi: insanlar, s\u00fcre\u00e7ler ve fiziksel kan\u0131t.<\/p>\n<p>Sporda ba\u015fvuru kitaplar\u0131ndan biri, Bernard Mullin, Stephen Hardy ve William Sutton&#8217;\u0131n <em>Sport Marketing<\/em> kitab\u0131d\u0131r (ilk bask\u0131 1993). Kitap be\u015f P sayar: d\u00f6rt klasik P&#8217;ye halkla ili\u015fkileri ekler. Buna a\u015fa\u011f\u0131da d\u00f6nece\u011fim, \u00e7\u00fcnk\u00fc sporu di\u011fer t\u00fcm mecralardan ay\u0131ran fark\u0131 en iyi a\u00e7\u0131klayan P budur.<\/p>\n<h2>Sporu satanlar\u0131n taraf\u0131ndan 4P<\/h2>\n<ul>\n<li><strong>\u00dcr\u00fcn<\/strong>: etkinlik, tak\u0131m, trib\u00fcnde ve ekran ba\u015f\u0131ndaki deneyim, lisansl\u0131 \u00fcr\u00fcnler, dijital i\u00e7erikler.<\/li>\n<li><strong>Fiyat<\/strong>: biletler, kombine biletler, hospitality paketleri, yar\u0131\u015f\u0131 televizyonda ya da yay\u0131n platformlar\u0131nda izlemenin maliyeti.<\/li>\n<li><strong>Place (da\u011f\u0131t\u0131m)<\/strong>: \u00fcr\u00fcn\u00fcn izleyiciye nerede ve nas\u0131l ula\u015ft\u0131\u011f\u0131; yani tesis, takvim, yay\u0131n kanallar\u0131.<\/li>\n<li><strong>Tutundurma<\/strong>: reklam, sosyal medya, trib\u00fcnleri doldurmak ve taraftar kitlesini b\u00fcy\u00fctmek i\u00e7in yap\u0131lan kampanyalar ve etkinlikler.<\/li>\n<\/ul>\n<p>Bu, sporun pazarlanmas\u0131n\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131d\u0131r. Sporla pazarlama ile fark\u0131n\u0131, yani \u015firketlerin sponsor olduklar\u0131nda yapt\u0131klar\u0131yla fark\u0131n\u0131, <a href=\"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-types-marketing-of-sport-and-marketing-through-sport\/\">spor pazarlamas\u0131 t\u00fcrleri<\/a> yaz\u0131m\u0131zda anlatt\u0131k.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-361126\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/1884574.jpg\" alt=\"Dolu bir stadyumda ma\u00e7 s\u0131ras\u0131nda trib\u00fcnde atk\u0131lar\u0131yla taraftarlar\" width=\"1600\" height=\"1067\" srcset=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/1884574.jpg 1600w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/1884574-300x200.jpg 300w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/1884574-600x400.jpg 600w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/1884574-768x512.jpg 768w, https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/10\/1884574-1536x1024.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/><\/p>\n<h2>Sponsor olan markan\u0131n taraf\u0131ndan 4P<\/h2>\n<p>Burada ayn\u0131 harfler d\u00f6rt farkl\u0131 soruya d\u00f6n\u00fc\u015f\u00fcr. Bu, birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z \u015firketlerin oturdu\u011fu taraf; otuz y\u0131l\u0131 a\u015fk\u0131n sponsorluk deneyimimde bir\u00e7ok hatan\u0131n tam da bu iki taraf\u0131 kar\u0131\u015ft\u0131rmaktan do\u011fdu\u011funu g\u00f6rd\u00fcm.<\/p>\n<h3>1. \u00dcr\u00fcn: ger\u00e7ekte ne sat\u0131n al\u0131n\u0131yor<\/h3>\n<p>Bir sponsor i\u00e7in \u00fcr\u00fcn yar\u0131\u015f de\u011fildir. \u00dcr\u00fcn haklard\u0131r: motosiklet ya da yar\u0131\u015f otomobili \u00fczerindeki alan, resm\u00ee partner stat\u00fcs\u00fc, isim ve g\u00f6rsellerin kullan\u0131m\u0131, hospitality, padok eri\u015fimi, kategori m\u00fcnhas\u0131rl\u0131\u011f\u0131. Kaportan\u0131n ayn\u0131 noktas\u0131nda ayn\u0131 logoyu ta\u015f\u0131yan iki s\u00f6zle\u015fme, arkas\u0131nda ne yazd\u0131\u011f\u0131na g\u00f6re \u00e7ok farkl\u0131 de\u011ferlere sahip olabilir.<\/p>\n<h3>2. Fiyat: s\u00f6zle\u015fmedeki rakam maliyet de\u011fildir<\/h3>\n<p>Bir sponsorlu\u011fun fiyat\u0131 iki kalemden olu\u015fur: hak bedeli ve bu haklar\u0131 aktive etmek i\u00e7in ayr\u0131lan b\u00fct\u00e7e. Birincisini property tahsil eder; ikincisini marka, haklar\u0131 etkinlikler, i\u00e7erikler, hospitality ve kampanyalarla sonuca d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in harcar. Deneyimime g\u00f6re yaln\u0131zca birincisini b\u00fct\u00e7eleyenler, elinde logo olan ama onu kullanacak imk\u00e2n\u0131 olmayan bir noktada kal\u0131r. \u0130kincisinin ne kadar a\u011f\u0131rl\u0131k ta\u015f\u0131mas\u0131 gerekti\u011fi hedeflere ba\u011fl\u0131d\u0131r ve bu, <a href=\"https:\/\/rtrsports.com\/tr\/blog\/stratejik-spor-pazarlama\/\">stratejik spor pazarlamas\u0131<\/a> rehberimizde ele ald\u0131\u011f\u0131m\u0131z kararlardan biridir.<\/p>\n<h3>3. Place: \u015fampiyona bir da\u011f\u0131t\u0131m kanal\u0131d\u0131r<\/h3>\n<p>Bir kul\u00fcp i\u00e7in da\u011f\u0131t\u0131m stadyumdur. Bir marka i\u00e7in ise \u015fampiyonan\u0131n beraberinde getirdi\u011fi izleyicidir ve onu nereye g\u00f6t\u00fcrd\u00fc\u011f\u00fcd\u00fcr. Her \u015fampiyonan\u0131n bir takvimi, yani bir pazar haritas\u0131 vard\u0131r: MotoGP&#8217;yi, Formula 1&#8217;i ya da WEC&#8217;i se\u00e7mek, hangi \u00fclkelerde, hangi insanlar\u0131n \u00f6n\u00fcnde ve y\u0131l\u0131n hangi haftalar\u0131nda var olaca\u011f\u0131n\u0131 se\u00e7mek demektir. Bir \u015fampiyonan\u0131n ne kadara mal oldu\u011funu sormadan \u00f6nce, \u015firketin sat\u0131\u015f yapt\u0131\u011f\u0131 pazarlardan ge\u00e7ip ge\u00e7medi\u011fini sormak gerekir.<\/p>\n<h3>4. Tutundurma: aktivasyon<\/h3>\n<p>Bir tak\u0131m i\u00e7in tutundurma bilet satmaya yarar. Bir sponsor i\u00e7in tutundurma aktivasyondur: \u015firketin sat\u0131n ald\u0131\u011f\u0131 haklarla yapt\u0131\u011f\u0131 her \u015fey; m\u00fc\u015fteri davetlerinden pilotlarla yap\u0131lan kampanyalara, sosyal medya i\u00e7eriklerinden sat\u0131\u015f noktalar\u0131ndaki uygulamalara kadar. Aktivasyon olmadan sponsorluk, bir motosiklet \u00fczerindeki bo\u015f bir \u00e7\u0131kartmad\u0131r. Aktivasyonla ticari bir araca d\u00f6n\u00fc\u015f\u00fcr.<\/p>\n<h2>Be\u015finci P: halkla ili\u015fkiler<\/h2>\n<p>Mullin, Hardy ve Sutton halkla ili\u015fkileri be\u015finci kald\u0131ra\u00e7 olarak ekler; padokta \u00e7al\u0131\u015fan herkes bunun a\u011f\u0131rl\u0131\u011f\u0131n\u0131 hemen anlar: spor kendi haberini kendisi \u00fcretir. Bir yar\u0131\u015f \u00f6ncesinde, s\u0131ras\u0131nda ve sonras\u0131nda hik\u00e2yeler do\u011furur; bu yar\u0131\u015f\u0131n par\u00e7as\u0131 olan bir \u015firket, her bir alan\u0131 sat\u0131n almak zorunda kalmadan bu ak\u0131\u015fa dahil olur. Bence bir B2B markas\u0131 i\u00e7in bu \u00e7o\u011fu zaman en de\u011ferli P&#8217;dir, \u00e7\u00fcnk\u00fc ba\u015fkalar\u0131n\u0131n anlatt\u0131\u011f\u0131 bir hik\u00e2ye, paras\u0131 \u00f6denmi\u015f bir reklamdan daha ikna edicidir.<\/p>\n<p>4P ya da 5P, spor pazarlamas\u0131n\u0131n ayr\u0131ld\u0131\u011f\u0131 alanlarla kar\u0131\u015ft\u0131r\u0131lmamal\u0131; bu alanlar\u0131 <a href=\"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-makro-alani\/\">spor pazarlamas\u0131n\u0131n 4 makro alan\u0131<\/a> matrisinde anlatt\u0131k. \u0130lki bir karar\u0131n kald\u0131ra\u00e7lar\u0131d\u0131r; ikincisi o karar\u0131n hangi ba\u011flamda al\u0131nd\u0131\u011f\u0131n\u0131 s\u00f6yler.<\/p>\n<h2>En s\u0131k g\u00f6rd\u00fc\u011f\u00fcm \u00fc\u00e7 hata<\/h2>\n<p><strong>Birincisi, 4P&#8217;yi yanl\u0131\u015f taraftan okumak.<\/strong> Bir sponsorlu\u011fu bilet satanlar\u0131n ara\u00e7lar\u0131yla de\u011ferlendiren bir \u015firket, sonunda yanl\u0131\u015f \u015feyleri \u00f6l\u00e7er: orada ka\u00e7 ki\u015fi oldu\u011funu, bunlar\u0131n ka\u00e7\u0131n\u0131n kendisi i\u00e7in \u00f6nemli oldu\u011funu de\u011fil.<\/p>\n<p><strong>\u0130kincisi, fiyat\u0131 hak bedeliyle kar\u0131\u015ft\u0131rmak.<\/strong> Haklar i\u00e7in \u00f6denen tutar harcaman\u0131n ba\u015flang\u0131c\u0131d\u0131r, tamam\u0131 de\u011fil. Aktivasyon b\u00fct\u00e7esine haklarla birlikte karar verilmelidir, sonra de\u011fil.<\/p>\n<p><strong>\u00dc\u00e7\u00fcnc\u00fcs\u00fc, tutundurmay\u0131 g\u00f6r\u00fcn\u00fcrl\u00fckle \u00f6l\u00e7mek.<\/strong> Medya de\u011feri iki paketi kar\u015f\u0131la\u015ft\u0131rmaya yarar, bir getiriyi kan\u0131tlamaya de\u011fil. Getiri, \u015firketin ula\u015fmak istedi\u011fi sonu\u00e7larla \u00f6l\u00e7\u00fcl\u00fcr: potansiyel m\u00fc\u015fteriler, s\u00f6zle\u015fmeler, sat\u0131\u015flar.<\/p>\n<h2>Hangi s\u0131rayla okumal\u0131<\/h2>\n<p>Tavsiyem, d\u00f6rt P&#8217;yi ders kitab\u0131ndakinden farkl\u0131 bir s\u0131rayla okumakt\u0131r. \u00d6nce da\u011f\u0131t\u0131m, \u00e7\u00fcnk\u00fc \u00f6nemli olan izleyicinin orada olup olmad\u0131\u011f\u0131n\u0131 s\u00f6yler. Sonra tutundurma, \u00e7\u00fcnk\u00fc haklarla ne yap\u0131laca\u011f\u0131n\u0131 s\u00f6yler. Sonra \u00fcr\u00fcn, yani bunun i\u00e7in ger\u00e7ekten hangi haklara ihtiya\u00e7 oldu\u011fu. Fiyat en sonda. Fiyattan ba\u015flayanlar, ihtiya\u00e7 duyduklar\u0131n\u0131 de\u011fil, en ucuz olan\u0131 sat\u0131n alma e\u011filimindedir.<\/p>\n<p>Bu i\u015fi kiminle yapaca\u011f\u0131n\u0131z\u0131 de\u011ferlendiriyorsan\u0131z, \u00f6nemli olan kriterleri <a href=\"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlama-ajansi-secme-klavuzu\/\">bir spor pazarlama ajans\u0131 nas\u0131l se\u00e7ilir<\/a> rehberimizde yaz\u0131ya d\u00f6kt\u00fck.<\/p>\n<p>4P herkes i\u00e7in ayn\u0131d\u0131r. Masan\u0131n taraf\u0131 de\u011fil.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Spor pazarlamas\u0131nda 4P hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Spor pazarlamas\u0131nda 4P nedir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u00dcr\u00fcn, fiyat, place (da\u011f\u0131t\u0131m) ve tutundurmad\u0131r. Sporu satanlar i\u00e7in bunlar etkinlik, bilet, tesis ya da yay\u0131n kanal\u0131 ve izleyiciye y\u00f6nelik kampanyalard\u0131r. \u00d6nerdi\u011fimiz okumada, sponsor taraf\u0131nda sat\u0131n al\u0131nan haklara, hak bedeli art\u0131 aktivasyon b\u00fct\u00e7esine, \u015fampiyonan\u0131n ula\u015ft\u0131\u011f\u0131 pazarlara ve aktivasyona d\u00f6n\u00fc\u015f\u00fcrler.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pazarlaman\u0131n 4P&#039;sini kim buldu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>E. Jerome McCarthy, 1960&#8217;ta Basic Marketing adl\u0131 ders kitab\u0131nda, pazarlama karmas\u0131n\u0131n malzemelerini d\u00f6rt grupta toplayarak \u00f6nerdi. Pazarlama karmas\u0131 ifadesi ise 1940&#8217;lar\u0131n sonundan itibaren bu ifadeyi kullanan ve 1964&#8217;te The Concept of the Marketing Mix makalesinde tarihini anlatan Harvard Business School profes\u00f6r\u00fc Neil Borden&#8217;a aittir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Spor pazarlamas\u0131n\u0131n be\u015finci P&#039;si nedir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Halkla ili\u015fkiler; Bernard Mullin, Stephen Hardy ve William Sutton&#8217;\u0131n Sport Marketing kitab\u0131 bunu d\u00f6rt klasik P&#8217;ye ekler. Sporda halkla ili\u015fkilerin a\u011f\u0131rl\u0131\u011f\u0131 b\u00fcy\u00fckt\u00fcr, \u00e7\u00fcnk\u00fc yar\u0131\u015flar kendili\u011finden haber ve medya ilgisi \u00fcretir; yar\u0131\u015f\u0131n par\u00e7as\u0131 olanlar da bundan yararlanabilir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Sporun pazarlanmas\u0131 ile sporla pazarlama aras\u0131ndaki fark nedir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Sporun pazarlanmas\u0131, sporu satanlar\u0131n i\u015fidir: etkinlikleri, biletleri ve i\u00e7erikleri tan\u0131tan kul\u00fcpler, ligler ve organizat\u00f6rler. Sporla pazarlama ise sporu, \u00f6rne\u011fin bir sponsorlukla, kendi \u00fcr\u00fcnlerini ve markas\u0131n\u0131 tan\u0131tmak i\u00e7in kullanan \u015firketlerin i\u015fidir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>4P bir sponsorlu\u011fa nas\u0131l uygulan\u0131r?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u00d6nerdi\u011fimiz okumada \u00fcr\u00fcn, sat\u0131n al\u0131nan haklard\u0131r; fiyat, hak bedeli art\u0131 bu haklar\u0131 aktive etmek i\u00e7in ayr\u0131lan b\u00fct\u00e7edir; da\u011f\u0131t\u0131m, \u015fampiyonan\u0131n ula\u015ft\u0131\u011f\u0131 izleyici ve pazarlard\u0131r; tutundurma ise aktivasyondur, yani \u015firketin m\u00fc\u015fteri davetlerinden i\u00e7eriklere kadar haklarla yapt\u0131\u011f\u0131 her \u015feydir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pazarlaman\u0131n 7P&#039;si nedir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Bernard Booms ve Mary Jo Bitner&#8217;in 1981&#8217;de hizmet pazarlamas\u0131 i\u00e7in \u00f6nerdi\u011fi 4P geni\u015flemesidir: \u00fcr\u00fcn, fiyat, da\u011f\u0131t\u0131m ve tutundurmaya insanlar, s\u00fcre\u00e7ler ve fiziksel kan\u0131t eklenir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>\u00dcr\u00fcn, fiyat, da\u011f\u0131t\u0131m, tutundurma. 4P, 1960 y\u0131l\u0131nda E. Jerome McCarthy&#8217;nin Basic Marketing: A Managerial Approach adl\u0131 ders kitab\u0131nda do\u011fdu ve o g\u00fcnden bu yana bir pazarlama dersinde \u00f6\u011frenilen ilk modellerden biri oldu. Spor pazarlamas\u0131nda 4P&#8217;den s\u00f6z edildi\u011finde, genellikle sporu satanlar\u0131n bak\u0131\u015f a\u00e7\u0131s\u0131ndan anlat\u0131l\u0131r: kul\u00fcb\u00fcn, ligin ve bir etkinli\u011fi d\u00fczenleyenin. \u00dcr\u00fcn ma\u00e7t\u0131r, fiyat bilettir, da\u011f\u0131t\u0131m ise [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":198720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200,20199],"tags":[],"class_list":["post-243642","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Spor pazarlamas\u0131nda 4P: sponsorun taraf\u0131<\/title>\n<meta name=\"description\" content=\"Spor pazarlamas\u0131nda 4P, masan\u0131n iki taraf\u0131ndan: sporu satanlar ve sponsor olan marka. 4P&#039;nin k\u00f6keni, be\u015finci P ve en s\u0131k yap\u0131lan hatalar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spor pazarlamas\u0131nda 4P: bir sponsor kulland\u0131\u011f\u0131nda nas\u0131l de\u011fi\u015fir\" \/>\n<meta property=\"og:description\" content=\"Spor pazarlamas\u0131nda 4P, masan\u0131n iki taraf\u0131ndan: sporu satanlar ve sponsor olan marka. 4P&#039;nin k\u00f6keni, be\u015finci P ve en s\u0131k yap\u0131lan hatalar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/1884574.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"1067\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-pazarlamasinin-4-psi-hangileridir\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-pazarlamasinin-4-psi-hangileridir\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Spor pazarlamas\u0131nda 4P: bir sponsor kulland\u0131\u011f\u0131nda nas\u0131l de\u011fi\u015fir\",\"datePublished\":\"2024-07-05T05:38:04+00:00\",\"dateModified\":\"2026-10-22T16:24:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-pazarlamasinin-4-psi-hangileridir\\\/\"},\"wordCount\":1569,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-pazarlamasinin-4-psi-hangileridir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/1884574.jpg\",\"articleSection\":[\"Spor Pazarlamas\u0131\",\"Spor Sponsorlu\u011fu\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-pazarlamasinin-4-psi-hangileridir\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-pazarlamasinin-4-psi-hangileridir\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-pazarlamasinin-4-psi-hangileridir\\\/\",\"name\":\"Spor pazarlamas\u0131nda 4P: sponsorun taraf\u0131\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-pazarlamasinin-4-psi-hangileridir\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-pazarlamasinin-4-psi-hangileridir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/1884574.jpg\",\"datePublished\":\"2024-07-05T05:38:04+00:00\",\"dateModified\":\"2026-10-22T16:24:08+00:00\",\"description\":\"Spor pazarlamas\u0131nda 4P, masan\u0131n iki taraf\u0131ndan: sporu satanlar ve sponsor olan marka. 4P'nin k\u00f6keni, be\u015finci P ve en s\u0131k yap\u0131lan hatalar.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-pazarlamasinin-4-psi-hangileridir\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-pazarlamasinin-4-psi-hangileridir\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-pazarlamasinin-4-psi-hangileridir\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/1884574.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/1884574.jpg\",\"width\":1600,\"height\":1067,\"caption\":\"Spor pazarlamas\u0131n\u0131n 4 P'si\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/spor-pazarlamasinin-4-psi-hangileridir\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spor pazarlamas\u0131nda 4P: bir sponsor kulland\u0131\u011f\u0131nda nas\u0131l de\u011fi\u015fir\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Spor pazarlamas\u0131nda 4P: sponsorun taraf\u0131","description":"Spor pazarlamas\u0131nda 4P, masan\u0131n iki taraf\u0131ndan: sporu satanlar ve sponsor olan marka. 4P'nin k\u00f6keni, be\u015finci P ve en s\u0131k yap\u0131lan hatalar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/","og_locale":"tr_TR","og_type":"article","og_title":"Spor pazarlamas\u0131nda 4P: bir sponsor kulland\u0131\u011f\u0131nda nas\u0131l de\u011fi\u015fir","og_description":"Spor pazarlamas\u0131nda 4P, masan\u0131n iki taraf\u0131ndan: sporu satanlar ve sponsor olan marka. 4P'nin k\u00f6keni, be\u015finci P ve en s\u0131k yap\u0131lan hatalar.","og_url":"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1600,"height":1067,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/1884574.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Riccardo Taf\u00e0","Tahmini okuma s\u00fcresi":"5 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Spor pazarlamas\u0131nda 4P: bir sponsor kulland\u0131\u011f\u0131nda nas\u0131l de\u011fi\u015fir","datePublished":"2024-07-05T05:38:04+00:00","dateModified":"2026-10-22T16:24:08+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/"},"wordCount":1569,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/1884574.jpg","articleSection":["Spor Pazarlamas\u0131","Spor Sponsorlu\u011fu"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/","url":"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/","name":"Spor pazarlamas\u0131nda 4P: sponsorun taraf\u0131","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/1884574.jpg","datePublished":"2024-07-05T05:38:04+00:00","dateModified":"2026-10-22T16:24:08+00:00","description":"Spor pazarlamas\u0131nda 4P, masan\u0131n iki taraf\u0131ndan: sporu satanlar ve sponsor olan marka. 4P'nin k\u00f6keni, be\u015finci P ve en s\u0131k yap\u0131lan hatalar.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/1884574.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/1884574.jpg","width":1600,"height":1067,"caption":"Spor pazarlamas\u0131n\u0131n 4 P'si"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/blog\/spor-pazarlamasinin-4-psi-hangileridir\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Spor pazarlamas\u0131nda 4P: bir sponsor kulland\u0131\u011f\u0131nda nas\u0131l de\u011fi\u015fir"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/tr\/author\/riccardo\/"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/243642","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=243642"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/243642\/revisions"}],"predecessor-version":[{"id":361140,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/243642\/revisions\/361140"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/198720"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=243642"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=243642"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=243642"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}