{"id":243813,"date":"2024-07-16T14:05:53","date_gmt":"2024-07-16T12:05:53","guid":{"rendered":"https:\/\/rtrsports.com\/f1-de-sponsorluk-iflas\/"},"modified":"2026-10-23T22:30:36","modified_gmt":"2026-10-23T20:30:36","slug":"f1-de-sponsorluk-iflas","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluklar-bankruptcy-in-f1\/","title":{"rendered":"F1’de ba\u015far\u0131s\u0131z sponsorluklar: alt\u0131 \u00f6rnek ve bize anlatt\u0131klar\u0131"},"content":{"rendered":"

F1’de ba\u015far\u0131s\u0131z sponsorluklar neredeyse hi\u00e7bir zaman pistte ba\u015far\u0131s\u0131z olmaz. Daha \u00f6nce, do\u011fru sorular sorulmadan imza at\u0131lan toplant\u0131da ba\u015far\u0131s\u0131z olur. En bilinen \u00f6rnekler, 1997’deki MasterCard ve Lola<\/strong> ortakl\u0131\u011f\u0131ndan 2022’deki Haas ve Uralkali<\/strong> ortakl\u0131\u011f\u0131na kadar, neredeyse her zaman \u00fc\u00e7 nedenden birine dayan\u0131r: haz\u0131r olmayan bir tak\u0131m, sa\u011flam olmayan bir sponsor ya da kurallara, \u00f6demelere veya yar\u0131\u015f\u0131n ger\u00e7eklerine dayanamayan bir s\u00f6zle\u015fme veya plan.<\/p>\n

Ben bunu bir k\u00f6pr\u00fc olarak g\u00f6r\u00fcyorum. Bir k\u0131y\u0131da marka, di\u011fer k\u0131y\u0131da spor varl\u0131\u011f\u0131 durur: tak\u0131m, pilot, \u015fampiyona. Ortada ise k\u00f6pr\u00fcn\u00fcn a\u00e7\u0131kl\u0131\u011f\u0131, yani s\u00f6zle\u015fme ve aktivasyon plan\u0131 vard\u0131r. K\u00f6pr\u00fcler \u015fanss\u0131zl\u0131ktan \u00e7\u00f6kmez. \u00dc\u00e7 par\u00e7adan biri san\u0131ld\u0131\u011f\u0131 gibi olmad\u0131\u011f\u0131 i\u00e7in \u00e7\u00f6ker.<\/p>\n

F1’de ba\u015far\u0131s\u0131z sponsorluklar: bilinmesi gereken alt\u0131 \u00f6rnek<\/h2>\n

Belgelenmi\u015f alt\u0131 \u00f6rne\u011fi kronolojik s\u0131rayla se\u00e7tim. Her birinde ne oldu\u011funu ve k\u00f6pr\u00fcn\u00fcn hangi par\u00e7as\u0131n\u0131n \u00e7\u00f6kt\u00fc\u011f\u00fcn\u00fc anlat\u0131yorum.<\/p>\n

1. MasterCard ve Lola, 1997: tak\u0131m haz\u0131r de\u011fildi<\/h3>\n

Lola, Formula 1’e \u00e7\u0131k\u0131\u015f\u0131n\u0131 yeni teknik kurallar\u0131n y\u0131l\u0131 olan 1998 i\u00e7in planlam\u0131\u015ft\u0131. \u00c7\u0131k\u0131\u015f\u0131 1997’ye \u00f6ne \u00e7ekti; kurucu Eric Broadley bu karar\u0131 ticari bask\u0131ya, \u00f6zellikle de kart sahipleri i\u00e7in bir F1 kul\u00fcb\u00fc kurup tak\u0131m\u0131 bununla finanse etmek isteyen isim sponsoru MasterCard’\u0131n bask\u0131s\u0131na ba\u011flad\u0131.<\/p>\n

Sezonun ilk yar\u0131\u015f\u0131 olan Avustralya Grand Prix’sinde Vincenzo Sospiri ve Ricardo Rosset pole s\u00fcresinin 11,6 ve 12,7 saniye gerisinde kald\u0131 ve bu s\u00fcrenin y\u00fczde 107 s\u0131n\u0131r\u0131n\u0131n d\u0131\u015f\u0131na d\u00fc\u015ft\u00fc: iki ara\u00e7tan hi\u00e7biri yar\u0131\u015fa kat\u0131lmaya hak kazanamad\u0131. Brezilya’dan \u00f6nce Lola, “mali ve teknik sorunlar” gerek\u00e7esiyle \u00e7ekildi\u011fini a\u00e7\u0131klad\u0131 ve k\u0131sa s\u00fcre sonra \u015fampiyonadan ayr\u0131ld\u0131. Tak\u0131m\u0131n \u015firketi 6,3 milyon sterlin bor\u00e7la tasfiye edildi; birka\u00e7 hafta sonra ana \u015firket Lola Cars da kayyum y\u00f6netimine girdi.<\/p>\n

Burada \u00e7\u00f6ken tak\u0131m\u0131n k\u0131y\u0131s\u0131yd\u0131, ama onu bo\u015flu\u011fa iten \u015feylerden biri de sponsorun takvimiydi. Ticari bir lansman tarihi, piste bir y\u0131l erken \u00e7\u0131kmak i\u00e7in bir gerek\u00e7e de\u011fildir.<\/p>\n

2. BAR, 1999: iki marka, izin verilen tek renk d\u00fczeni<\/h3>\n

British American Racing, ilk sezonunda iki farkl\u0131 renk d\u00fczeni tan\u0131tt\u0131: Jacques Villeneuve’\u00fcn arac\u0131 Lucky Strike renklerinde, Ricardo Zonta’n\u0131nki 555 renklerindeydi; ikisi de ayn\u0131 grubun, British American Tobacco’nun sigara markalar\u0131yd\u0131. FIA bunlar\u0131 kurallara ayk\u0131r\u0131 buldu, \u00e7\u00fcnk\u00fc kurallar bir tak\u0131m\u0131n ara\u00e7lar\u0131n\u0131n b\u00fcy\u00fck \u00f6l\u00e7\u00fcde ayn\u0131 renk d\u00fczenini ta\u015f\u0131mas\u0131n\u0131 \u015fart ko\u015fuyordu. BAR, Avrupa Komisyonu’na da \u015fik\u00e2yette bulundu, ard\u0131ndan FIA’n\u0131n yetkisini kabul etti. Uzla\u015fma, ortadan ikiye b\u00f6l\u00fcnm\u00fc\u015f bir renk d\u00fczeni oldu: iki arac\u0131n da bir yan\u0131 Lucky Strike, di\u011fer yan\u0131 555 renklerindeydi.<\/p>\n

Pistte sezon daha da k\u00f6t\u00fc ge\u00e7ti: s\u0131f\u0131r puan, 1999’u puans\u0131z bitiren tek tak\u0131m. Ama sponsorlar i\u00e7in as\u0131l \u00f6nemli olan ba\u015fka. Sportif kurallar, kimse ek olarak koymasa da s\u00f6zle\u015fmenin bir par\u00e7as\u0131d\u0131r. Renk d\u00fczeni kurallar\u0131n i\u00e7inde tasarlan\u0131r, onlar\u0131 de\u011fi\u015ftirme umuduyla de\u011fil.<\/p>\n

3. Jaguar, Steinmetz ve Ocean’s Twelve, Monako 2004: her \u015fey tek bir tura ba\u011fl\u0131yd\u0131<\/h3>\n

2004 Monako Grand Prix’sinde Jaguar’lar, Ocean’s Twelve filmi i\u00e7in haz\u0131rlanm\u0131\u015f \u00f6zel bir renk d\u00fczeniyle ve her arac\u0131n burnuna yerle\u015ftirilmi\u015f yakla\u015f\u0131k 300.000 dolarl\u0131k birer Steinmetz p\u0131rlantas\u0131yla yar\u0131\u015ft\u0131. \u0130lk turda Christian Klien, Loews viraj\u0131nda bariyerlere \u00e7arpt\u0131. Jaguar ekibi araca ula\u015ft\u0131\u011f\u0131nda Klien’in p\u0131rlantas\u0131 yerinde yoktu. Mark Webber ise 11. turda vites kutusu ar\u0131zas\u0131 nedeniyle yar\u0131\u015ftan \u00e7ekildi.<\/p>\n

Bu, di\u011ferlerinden farkl\u0131 bir \u00f6rnek ve bunun ger\u00e7ekten bir ba\u015far\u0131s\u0131zl\u0131k olup olmad\u0131\u011f\u0131 tart\u0131\u015f\u0131labilir: kaybolan p\u0131rlanta bug\u00fcn h\u00e2l\u00e2 konu\u015fuluyor. Ama bir sponsorluk plan\u0131 olarak kontrolden yoksundu. B\u00fct\u00fcn de\u011feri, ara\u00e7lardan biri i\u00e7in bir turdan bile k\u0131sa, di\u011feri i\u00e7in on bir tur s\u00fcren yar\u0131\u015f i\u00e7i g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe ba\u011fl\u0131yd\u0131.<\/p>\n

4. Rich Energy ve Haas, 2019: sponsor g\u00f6r\u00fcnd\u00fc\u011f\u00fc gibi de\u011fildi<\/h3>\n

\u0130ngiliz enerji i\u00e7ece\u011fi markas\u0131 Rich Energy, Ekim 2018’de duyurulan anla\u015fmayla 2019 sezonu i\u00e7in Haas’\u0131n isim sponsoru oldu. May\u0131s 2019’da Londra Y\u00fcksek Mahkemesi’nde, geyik boynuzlu logosuna itiraz eden Whyte Bikes’a kar\u015f\u0131 davay\u0131 kaybetti: h\u00e2kim, logonun bisiklet \u00fcreticisinin logosunu kopyalad\u0131\u011f\u0131na ve telif hakk\u0131n\u0131 ihlal etti\u011fine karar verdi. 10 Temmuz’da Rich Energy’nin Twitter hesab\u0131, tak\u0131m\u0131n zay\u0131f sonu\u00e7lar\u0131n\u0131 gerek\u00e7e g\u00f6stererek anla\u015fman\u0131n sona erdi\u011fini duyurdu; ertesi g\u00fcn hissedarlar bu a\u00e7\u0131klamayla aralar\u0131na mesafe koydu ve bunu tek bir ki\u015finin giri\u015fimi olarak nitelendirdi. \u0130talya Grand Prix’sinin ertesi g\u00fcn\u00fc, 9 Eyl\u00fcl 2019’da Haas ve Rich Energy ortakl\u0131\u011f\u0131 kar\u015f\u0131l\u0131kl\u0131 anla\u015fmayla, derhal ge\u00e7erli olmak \u00fczere sona erdirdiklerini duyurdu.<\/p>\n

Burada \u00e7\u00f6ken sponsorun k\u0131y\u0131s\u0131yd\u0131 ve zarar tak\u0131ma da yans\u0131d\u0131; tak\u0131m aylarca bir tart\u0131\u015fman\u0131n merkezindeki bir isimle yar\u0131\u015ft\u0131. Durum tespiti iki y\u00f6nl\u00fc yap\u0131l\u0131r: tak\u0131m kimin \u00f6deme yapt\u0131\u011f\u0131n\u0131, marka da arac\u0131 kiminle payla\u015faca\u011f\u0131n\u0131 kontrol eder.<\/p>\n

5. ROKiT ve Williams, 2019-2020: gelmeyen \u00f6demeler<\/h3>\n

2019’da ROKiT, ilk sezonunda iki y\u0131l daha uzat\u0131lan \u00fc\u00e7 y\u0131ll\u0131k bir s\u00f6zle\u015fmeyle Williams’\u0131n isim sponsoru olarak Martini’nin yerini ald\u0131. May\u0131s 2020’de, pandemi nedeniyle ertelenen sezon ba\u015flamadan \u00f6nce Williams anla\u015fmay\u0131 derhal ge\u00e7erli olmak \u00fczere feshetti. 2020 \u00f6demelerine ili\u015fkin anla\u015fmazl\u0131k London Court of International Arbitration’a ta\u015f\u0131nd\u0131 ve tahkim, \u00f6denmeyen yakla\u015f\u0131k 26,2 milyon sterlini tak\u0131m lehine h\u00fckme ba\u011flad\u0131. 2023’te ROKiT de Williams’\u0131n arac\u0131n ger\u00e7ek performans\u0131n\u0131 ve kendi mali sorunlar\u0131n\u0131 gizledi\u011fini \u00f6ne s\u00fcrerek dava a\u00e7t\u0131.<\/p>\n

Bu kez \u00e7\u00f6ken k\u00f6pr\u00fcn\u00fcn a\u00e7\u0131kl\u0131\u011f\u0131yd\u0131, yani s\u00f6zle\u015fme. Ge\u00e7 \u00f6deyen ya da hi\u00e7 \u00f6demeyen bir isim sponsoru, tak\u0131m\u0131 tam da arac\u0131n en de\u011ferli alan\u0131n\u0131 zaten satm\u0131\u015fken zor durumda b\u0131rak\u0131r. Bu y\u00fczden \u00f6deme takvimi, teminatlar ve fesih maddeleri logo kadar \u00f6nemlidir: bunlar\u0131 F1 sponsorluk s\u00f6zle\u015fmesinin maddeleri<\/a> \u00fczerine haz\u0131rlad\u0131\u011f\u0131m\u0131z rehberde bulabilirsiniz.<\/p>\n

6. Haas ve Uralkali, 2022: hi\u00e7bir plan\u0131n \u00f6ng\u00f6rmedi\u011fi risk<\/h3>\n

Mazepin ailesiyle ba\u011flant\u0131l\u0131 Rus g\u00fcbre grubu Uralkali, Nikita Mazepin’in tak\u0131ma kat\u0131ld\u0131\u011f\u0131 2021’den beri Haas’\u0131n isim sponsoruydu. Rusya’n\u0131n Ukrayna’y\u0131 i\u015fgalinin ard\u0131ndan Haas, \u015eubat 2022’nin sonunda markay\u0131 ara\u00e7lardan kald\u0131rd\u0131 ve 5 Mart’ta hem sponsorlu\u011fu hem de pilotun s\u00f6zle\u015fmesini sona erdirdi. Anla\u015fmazl\u0131k bir \u0130svi\u00e7re tahkim heyetinin \u00f6n\u00fcne geldi; heyet Haziran 2024’te Haas’\u0131n fesih i\u00e7in hakl\u0131 nedeni oldu\u011funu kabul etti, ancak 2022 \u00fccretinin kullan\u0131lmayan k\u0131sm\u0131n\u0131, yakla\u015f\u0131k 9 milyon dolar\u0131 Uralkali’ye iade etmesine karar verdi. Hollanda Grand Prix’si hafta sonunda icra memurlar\u0131, \u00f6deme yap\u0131lmazsa haczedilebilecek varl\u0131klar\u0131n de\u011ferini belirlemek i\u00e7in tak\u0131m\u0131n padoktaki alan\u0131na girdi; Haas \u00f6demeyi A\u011fustos 2024’\u00fcn sonunda yapt\u0131.<\/p>\n

Burada klasik anlamda kimse \u00e7\u00f6kmedi: d\u00fcnya birka\u00e7 g\u00fcn i\u00e7inde de\u011fi\u015fti. Ama bu \u00f6rnek iki \u015fey g\u00f6steriyor. Bir sponsorun itibar ve jeopolitik riski durum tespitinin bir par\u00e7as\u0131d\u0131r. Ve s\u00f6zle\u015fme, taraflardan biri \u00e7ekilmek zorunda kald\u0131\u011f\u0131nda ne olaca\u011f\u0131n\u0131, kimin neyi iade edece\u011fini kesin bi\u00e7imde belirtmelidir.<\/p>\n

Ba\u015far\u0131s\u0131z sponsorluklar\u0131n ortak noktas\u0131<\/h2>\n

Alt\u0131 \u00f6rne\u011fi yeniden k\u00f6pr\u00fcn\u00fcn \u00fczerine koydu\u011fumda tablo netle\u015fiyor.<\/p>\n