{"id":273764,"date":"2024-12-05T17:55:42","date_gmt":"2024-12-05T16:55:42","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorlukta-sarmal-etkisi-medya-sponsorlar-icin-nasil-yeni-gorunurluk-yaratir\/"},"modified":"2026-11-04T14:15:52","modified_gmt":"2026-11-04T13:15:52","slug":"sponsorlukta-sarmal-etkisi-medya-sponsorlar-icin-nasil-yeni-gorunurluk-yaratir","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/sponsorlukta-sarmal-etkisi-medya-sponsorlar-icin-nasil-yeni-gorunurluk-yaratir\/","title":{"rendered":"Sponsorlukta pervane etkisi: medya sponsorlar i\u00e7in nas\u0131l yeni g\u00f6r\u00fcn\u00fcrl\u00fck yarat\u0131r"},"content":{"rendered":"<p>Y\u0131l 1984; gen\u00e7 Ayrton Senna, Oxfordshire&#8217;daki Witney&#8217;de bulunan Toleman fabrikas\u0131na giriyor. B\u00fcy\u00fck parmakl\u0131kl\u0131 pencerelerden s\u00fcz\u00fclen \u0131\u015f\u0131kla ayd\u0131nlanan yeni tek ki\u015filik yar\u0131\u015f arac\u0131, at\u00f6lyenin \u00f6n plan\u0131nda t\u00fcm g\u00f6rkemiyle duruyor; \u00e7evresinde montaj\u0131n\u0131 yeni bitirmi\u015f mekanikerler var. D\u00f6nemin otomobilleri gibi k\u00fc\u00e7\u00fck ve derli toplu, ilgin\u00e7 bi\u00e7imli bir arka kanad\u0131 var ve o y\u0131llarda Formula 1&#8217;de devrim yaratan teknolojiyi, agresif bir turbo motoru ta\u015f\u0131yor. Kanatlar\u0131n, burnun ve yan g\u00f6vdelerin \u00fczerinde, yaln\u0131zca boyan\u0131n verebilece\u011fi bir \u00e7ekicilikle boyanm\u0131\u015f, o sezonun sponsorlar\u0131n\u0131n b\u00fcy\u00fck markalar\u0131 duruyor: Candy, Segafredo, Magirus. Beyaz, mavi, k\u0131rm\u0131z\u0131. G\u00f6z al\u0131c\u0131.<\/p>\n<p>Bu, 29 Kas\u0131m 2024&#8217;te yay\u0131mlanan, onlarca \u00fclkede listelerde y\u00fckselen, \u0130ngilizce olmayan dizilerin d\u00fcnya s\u0131ralamas\u0131nda zirveye \u00e7\u0131kan ve ele\u015ftirenler ile tutkunlar aras\u0131nda epey konu\u015fulan pop\u00fcler Netflix dizisi &#8220;Senna&#8221;dan bir sahne. Oynat\u0131c\u0131daki &#8220;duraklat&#8221; tu\u015fu bize, ne kadar muhte\u015femse o kadar da \u00f6nemli d\u00fc\u015f\u00fcncelere kap\u0131 a\u00e7an bir kare sunuyor. Bunlar\u0131n ilki \u015fu: dizinin anlatt\u0131\u011f\u0131 otomobil k\u0131rk y\u0131l\u0131 a\u015fk\u0131n bir ge\u00e7mi\u015fe sahip olsa da, o markalar i\u00e7in yaratt\u0131\u011f\u0131 g\u00f6r\u00fcn\u00fcrl\u00fck canl\u0131 ve dipdiri, milyonlarca izleyicinin g\u00f6z\u00fc \u00f6n\u00fcnde.<\/p>\n<h2>Burada ve \u015fimdi g\u00f6r\u00fcn\u00fcrl\u00fck ve \u00e7ok boyutlu sponsorluk<\/h2>\n<p>Bu sayfalarda pek \u00e7ok kez g\u00f6r\u00fcn\u00fcrl\u00fckten, marka te\u015fhirinden ve marka bilinirli\u011finden s\u00f6z ettik. Hepsi, s\u0131kl\u0131kla <a href=\"https:\/\/rtrsports.com\/tr\/blog\/spor-sponsorlugu-dijital-ve-saha-ici-aktivasyonlari-mukemmel-bir-sekilde-harmanlama-ihtiyaci\/\">aktivasyonlar<\/a> d\u00fcnyas\u0131n\u0131n kar\u015f\u0131s\u0131na koydu\u011fumuz, daha do\u011frusu yan\u0131na koydu\u011fumuz \u00f6nemli konular. &#8220;Iceberg sponsorship&#8221; kavram\u0131m\u0131z da tam bu iki par\u00e7adan do\u011far: g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn en d\u0131\u015ftaki, \u00e7\u0131plak g\u00f6zle g\u00f6r\u00fclen k\u0131sm\u0131, asl\u0131nda marka te\u015fhirinden uzak ama projenin kendisinin ya\u015fam\u0131 i\u00e7in temel olan \u00e7ok daha geni\u015f bir aktivasyonlar d\u00fcnyas\u0131 taraf\u0131ndan ta\u015f\u0131n\u0131r (bunu <a href=\"https:\/\/rtrsports.com\/tr\/blog\/sponsorlar-karsiliginda-ne-alir\/\">sponsorlar\u0131n kar\u015f\u0131l\u0131\u011f\u0131nda ne elde etti\u011fini<\/a> anlat\u0131rken ele ald\u0131k). S\u00f6yledi\u011fimiz gibi bu konular\u0131n hepsi merkezi olmay\u0131 s\u00fcrd\u00fcr\u00fcyor, ancak bug\u00fcn g\u00f6receli hale getirilmeleri gerekiyor. G\u00f6r\u00fcn\u00fcrl\u00fckten ve te\u015fhirden s\u00f6z etti\u011fimizde &#8220;burada ve \u015fimdi&#8221;den s\u00f6z ediyor, giderek daha merkezi hale gelen bir boyutu, sponsorlu\u011fun \u00e7ok boyutlulu\u011funu g\u00f6z ard\u0131 ediyoruz.<\/p>\n<p>Bug\u00fcn sponsorlu\u011fu zamansal bir boyutu da olan bir ara\u00e7 olarak g\u00f6rmeye ba\u015flamak \u00f6nemli. Elbette s\u00fcren bir sezon ve yar\u0131\u015f\u0131 burada ve bug\u00fcn izleyen seyirciler var; ama markam\u0131z tarihe ge\u00e7ecek bir foto\u011frafa, tutkunlar\u0131n ar\u015fivine girecek bir belgesele, bir filme ya da bir televizyon dizisine girdi\u011finde ne olur? Dahas\u0131: markam\u0131z bir video oyununun grafiklerine girerse ya da bir koleksiyon maketinde yer al\u0131rsa ne olur? K\u0131sacas\u0131, sponsor zaman bariyerini k\u0131rmay\u0131 ve sponsorluk s\u00f6zle\u015fmesinin \u00f6tesine ge\u00e7meyi ba\u015fard\u0131\u011f\u0131nda ne olur?<\/p>\n<h2>Sponsorlukta pervane etkisi: de\u011fer yaratarak ilerlemek<\/h2>\n<p>&#8220;Pervane etkisi&#8221; ad\u0131n\u0131 verdi\u011fimiz \u015fey, sporun ya da sponsor olunan nesnenin pop\u00fclerli\u011finin, sponsorlu\u011fun de\u011ferini do\u011fal s\u00f6zle\u015fme s\u00fcresinin \u00f6tesine iten bir hareket yaratt\u0131\u011f\u0131nda devreye giren dinamiktir. Bu yaz\u0131n\u0131n ba\u015f\u0131nda anlat\u0131lan <a href=\"https:\/\/rtrsports.com\/tr\/blog\/formula-1-en-iyi-suruculer-ayrton-senna\/\">Ayrton Senna<\/a>&#8216;n\u0131n otomobilindeki Segafredo ya da Candy \u00f6rne\u011fi bunun i\u00e7in yerinde bir \u00f6rnek, ama elbette tek \u00f6rnek de\u011fil.<\/p>\n<p>Bu &#8220;pervane etkisini&#8221; belirleyen unsurlar nelerdir?<\/p>\n<ul>\n<li>Sporun ve sponsor olunan spor kurulu\u015funun zaman i\u00e7indeki pop\u00fclerli\u011fi<\/li>\n<li>Spor kurulu\u015funun saha i\u00e7inde ya da d\u0131\u015f\u0131nda elde etti\u011fi sonu\u00e7lar\u0131n ola\u011fan\u00fcst\u00fcl\u00fc\u011f\u00fc<\/li>\n<li>Modern ve g\u00fc\u00e7l\u00fc bir medya ekosistemi<\/li>\n<li>Sponsor i\u00e7in yeni de\u011fer yarat\u0131lmas\u0131<\/li>\n<\/ul>\n<p>Pop\u00fclerlik ve sonu\u00e7lar pervanenin yak\u0131t\u0131d\u0131r, onu zaman i\u00e7inde d\u00f6nd\u00fcren \u015feydir. Bu sezgiseldir: medya sisteminin harekete ge\u00e7mesine yetecek gelecekteki ilginin olu\u015fmas\u0131n\u0131n nedenleri tam olarak bunlard\u0131r.<\/p>\n<h2>De\u011fi\u015fen medya, de\u011fi\u015fen spor, de\u011fi\u015fen sponsorluk<\/h2>\n<p>Ayrton 1984&#8217;te Toleman&#8217;a bindi\u011finde spor ve spor pazarlamas\u0131n\u0131n manzaras\u0131 bamba\u015fkad\u0131r. D\u00fcnyan\u0131n kendisi de bamba\u015fkad\u0131r ve medyan\u0131n k\u00fckreyen h\u00e2kimiyeti hen\u00fcz t\u00fcm ola\u011fan\u00fcst\u00fc g\u00fcr\u00fclt\u00fcs\u00fcyle kendini hissettirmemi\u015ftir. K\u0131sacas\u0131 kimse o otomobilin bir belgesele, ard\u0131ndan bir diziye girece\u011fini, d\u00fcnyay\u0131 dola\u015faca\u011f\u0131n\u0131 ve k\u0131rk y\u0131l sonra h\u00e2l\u00e2 sahnenin merkezinde olup efsaneye d\u00f6n\u00fc\u015fece\u011fini d\u00fc\u015f\u00fcnmez.<\/p>\n<p>\u0130nternet, izle-\u00f6de sistemleri, istek \u00fczerine yay\u0131n hizmetleri, medya pazar\u0131n\u0131n k\u00fcreselle\u015fmesi ve k\u00fclt\u00fcrel konsolidasyon s\u00fcreci olduk\u00e7a yeni geli\u015fmelerdir, ama hayat\u0131m\u0131z\u0131 e\u015fi g\u00f6r\u00fclmemi\u015f bir bi\u00e7imde de\u011fi\u015ftirmi\u015ftir. \u0130nan\u0131lmaz g\u00f6r\u00fcn\u00fcyor ama giderek g\u00fc\u00e7lenen bu dev medya yap\u0131s\u0131 ancak otuz ya\u015f\u0131n\u0131 biraz ge\u00e7mi\u015f durumda. Bunu <a href=\"https:\/\/rtrsports.com\/tr\/blog\/check-the-media-production-the-secret-for-formula-1-and-motogp-sponsors\/\">Formula 1 ve MotoGP televizyon yap\u0131m\u0131n\u0131n<\/a> nas\u0131l i\u015fledi\u011fini anlat\u0131rken ele ald\u0131k.<\/p>\n<p>Belgesel diziler, video oyunlar\u0131, podcast&#8217;ler ve \u00f6zel kanallar sporu derinden d\u00f6n\u00fc\u015ft\u00fcrd\u00fc; her \u015feyden \u00f6nce spor deneyiminin zaman boyutunu geni\u015fletmeyi ba\u015fard\u0131klar\u0131 i\u00e7in. \u00d6z\u00fcnde izleyici ile spor i\u00e7eri\u011fi aras\u0131ndaki temas noktas\u0131n\u0131 uzatt\u0131lar, spor \u00fcr\u00fcn\u00fcn\u00fcn deneyimini ve dolay\u0131s\u0131yla markalarla ili\u015fkiyi k\u00f6kten de\u011fi\u015ftirdiler. Medya ve k\u00fclt\u00fcr \u00fcr\u00fcnlerinin giderek artan bollu\u011fu pervane etkisini ve onunla birlikte sponsorun elde etti\u011fi &#8220;yeni&#8221; de\u011feri art\u0131rmaktan ba\u015fka bir \u015fey yapm\u0131yor.<\/p>\n<h2>&#8220;Uzun kuyruk&#8221; ile &#8220;pervane etkisi&#8221; aras\u0131ndaki fark<\/h2>\n<p>Burada bu &#8220;pervane etkisinin&#8221; sponsorlu\u011fun basit uzun kuyru\u011fundan farkl\u0131 oldu\u011funu vurgulamak \u00f6nemli.<\/p>\n<p>Uzun kuyruk, iyi bir sponsorlu\u011fun ve bili\u015fsel ve duygusal yap\u0131m\u0131z \u00fczerindeki olumlu rol\u00fcn\u00fcn psikolojik bir etkisidir. Bir Manchester United taraftar\u0131 olarak K\u0131z\u0131l \u015eeytanlar&#8217;\u0131n kazand\u0131\u011f\u0131 y\u0131llar\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcmde, \u00f6rne\u011fin formalar\u0131nda \u00f6ne \u00e7\u0131kan SHARP markas\u0131 akl\u0131ma gelir. Ayn\u0131 \u015fekilde Valentino Rossi ya da Max Biaggi&#8217;nin d\u00fcellolar\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcmde akl\u0131ma gelen Gauloises ya da Camel markalar\u0131d\u0131r. Ne var ki bu sponsorlar bir t\u00fcketici olarak bende b\u00f6yle bir yere sahip olduklar\u0131 i\u00e7in ku\u015fkusuz memnun olsalar da, bu olumlu hat\u0131ra marka i\u00e7in ger\u00e7ek ama \u00f6l\u00e7\u00fclemeyen bir de\u011fer yarat\u0131yor.<\/p>\n<p>Buna kar\u015f\u0131l\u0131k pervane etkisi son derece pragmatik, somut ve \u00f6l\u00e7\u00fclebilirdir; \u00e7\u00fcnk\u00fc markan\u0131n geni\u015f ve \u00e7e\u015fitli bir kitleye yeniden te\u015fhiridir ve bu kitle sponsorlu\u011fun t\u00fcm olumlu s\u00fcrecinden yeniden ge\u00e7er. &#8220;Senna&#8221; dizisindeki otomobil yaln\u0131zca bir kopya olsa da izleyici ve t\u00fcketici \u00fczerindeki etkisi kesinlikle ger\u00e7ek, hatta son derece g\u00fc\u00e7l\u00fcd\u00fcr. K\u0131sacas\u0131, Michael Jordan&#8217;\u0131n Chicago Bulls&#8217;u \u00fczerine ESPN ve Netflix&#8217;in 2020 yap\u0131m\u0131 belgesel dizisi &#8220;The Last Dance&#8221; yay\u0131mland\u0131ktan sonra StockX&#8217;te en \u00e7ok i\u015flem g\u00f6ren Air Jordan&#8217;lar\u0131n yeniden sat\u0131\u015f fiyatlar\u0131n\u0131n iki ayda yakla\u015f\u0131k %20 artmas\u0131 ya da 1988-1991 aras\u0131nda Maradona&#8217;l\u0131 Napoli&#8217;nin formalar\u0131nda yer alan Mars markas\u0131n\u0131n otuz y\u0131l\u0131 a\u015fk\u0131n s\u00fcre sonra h\u00e2l\u00e2 replikalarda ve hat\u0131ra e\u015fyalar\u0131nda dola\u015fmas\u0131 tesad\u00fcf de\u011fildir.<\/p>\n<h2>\u0130yi bir sponsorluk sonsuza dek s\u00fcrer<\/h2>\n<p>Bu &#8220;pervane etkisi&#8221; \u00f6ng\u00f6r\u00fclebilir mi? K\u0131smen evet; ancak \u00f6nceki b\u00f6l\u00fcmlerden birinde g\u00f6rd\u00fc\u011f\u00fcm\u00fcz gibi ola\u011fan\u00fcst\u00fcl\u00fck temel bir ko\u015fuldur.<\/p>\n<p>\u0130yi bir sponsorlu\u011fun her durumda sonsuza dek s\u00fcrd\u00fc\u011f\u00fc do\u011fruysa da, en g\u00fc\u00e7l\u00fc tak\u0131ma ya da sporcuya sponsor olup \u015fampiyonlu\u011fu kazanmas\u0131n\u0131 beklemek yetmez. Zafer her zaman yard\u0131mc\u0131 olur, do\u011fru; ama \u00e7o\u011fu zaman en \u00e7ok s\u0131cakl\u0131k ve co\u015fkuyla ku\u015faktan ku\u015fa\u011fa aktar\u0131lan, alttan gelenlerin, s\u0131f\u0131rdan kazan\u0131lan b\u00fcy\u00fck zaferlerin hik\u00e2yeleridir. \u0130nk\u00e2r etmenin anlam\u0131 yok: \u015fans, y\u00fckselen yetene\u011fi g\u00f6rebilme becerisi ve disiplini tan\u0131mak temel bile\u015fenlerdir. Senna&#8217;ya d\u00f6nersek, belki kimse Brezilyal\u0131 yetene\u011fin t\u00fcm zamanlar\u0131n en b\u00fcy\u00fck pilotlar\u0131ndan biri olaca\u011f\u0131n\u0131 \u00f6ng\u00f6remezdi, ama onun ba\u015far\u0131lar\u0131n\u0131 Formula Ford&#8217;dan beri izleyenler kesinlikle ola\u011fan\u00fcst\u00fc bir \u015feye tan\u0131kl\u0131k ettiklerinden emindi.<\/p>\n<p>Kesin olan \u015fu ki, sporun s\u00fcrekli b\u00fcy\u00fcyen bir medya g\u00fcndeminde ve ileti\u015fim ekosisteminde \u00f6n planda yer ald\u0131\u011f\u0131 bug\u00fcn\u00fcn d\u00fcnyas\u0131nda, t\u00fcm bunlar\u0131n ger\u00e7ekle\u015fmesi i\u00e7in f\u0131rsatlar art\u0131yor ve bu, sponsorlar\u0131n, ajanslar\u0131n ve spor kurulu\u015flar\u0131n\u0131n <a href=\"https:\/\/rtrsports.com\/tr\/formul-1-sponsorluk\/\">Formula 1<\/a>&#8216;de de ba\u015fka yerlerde de art\u0131k g\u00f6rmezden gelemeyece\u011fi bir \u015fey. Hatta de\u011ferlendirilmesi gereken bir \u015fey.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Sponsorlukta pervane etkisi hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Sponsorlukta pervane etkisi nedir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Sponsorlukta pervane etkisi, bir sporun, sporcunun ya da tak\u0131m\u0131n pop\u00fclerli\u011finin, s\u00f6zle\u015fme sona erdikten sonra bile bir sponsorlu\u011fun de\u011ferini ileri itmeye devam etmesini sa\u011flayan dinamiktir. Bir marka belgesellerde, filmlerde, dizilerde, video oyunlar\u0131nda ya da koleksiyon maketlerinde yeni bir kitlenin kar\u015f\u0131s\u0131na yeniden \u00e7\u0131kt\u0131\u011f\u0131nda ortaya \u00e7\u0131kar.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pervane etkisi ile sponsorlu\u011fun uzun kuyru\u011fu aras\u0131ndaki fark nedir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Uzun kuyruk, bir sponsorun taraftarlar\u0131n haf\u0131zas\u0131nda b\u0131rakt\u0131\u011f\u0131 olumlu hat\u0131rad\u0131r: ger\u00e7ek ama \u00f6l\u00e7\u00fclemeyen bir de\u011fer. Pervane etkisi ise markan\u0131n, logoyu bir medya \u00fcr\u00fcn\u00fcn\u00fcn i\u00e7inde yeniden g\u00f6ren geni\u015f bir kitleye somut ve \u00f6l\u00e7\u00fclebilir bi\u00e7imde yeniden te\u015fhiridir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pervane etkisini hangi unsurlar ba\u015flat\u0131r?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>D\u00f6rt unsur: sporun ve kurulu\u015fun zaman i\u00e7indeki pop\u00fclerli\u011fi, saha i\u00e7inde ya da d\u0131\u015f\u0131nda ola\u011fan\u00fcst\u00fc sonu\u00e7lar, modern ve g\u00fc\u00e7l\u00fc bir medya ekosistemi ve sponsor i\u00e7in yeni de\u011fer yarat\u0131lmas\u0131. Pop\u00fclerlik ve sonu\u00e7lar onun yak\u0131t\u0131d\u0131r.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Toleman&#039;\u0131n sponsorlar\u0131n\u0131n Senna \u00fczerine Netflix dizisiyle ne ilgisi var?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>29 Kas\u0131m 2024&#8217;te Netflix&#8217;te yay\u0131mlanan &#8220;Senna&#8221; dizisi, Brezilyal\u0131 pilotun 1984&#8217;te yar\u0131\u015ft\u0131\u011f\u0131 Toleman&#8217;\u0131, Candy, Segafredo ve Magirus markalar\u0131yla d\u00f6nemin renkleri i\u00e7inde yeniden canland\u0131r\u0131yor. Dizi, 2-8 Aral\u0131k 2024 haftas\u0131nda Netflix&#8217;te d\u00fcnyada en \u00e7ok izlenen \u0130ngilizce olmayan diziydi: k\u0131rk y\u0131l\u0131 a\u015fk\u0131n s\u00fcre \u00f6nce pistte g\u00f6r\u00fcnen markalar yeniden milyonlarca izleyicinin kar\u015f\u0131s\u0131na \u00e7\u0131kt\u0131.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Pervane etkisi \u00f6ng\u00f6r\u00fclebilir mi?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Yaln\u0131zca k\u0131smen. Ola\u011fan\u00fcst\u00fcl\u00fck gerekir: sonu\u00e7lar, alttan gelenlerin hik\u00e2yeleri, ba\u015fkalar\u0131ndan \u00f6nce fark edilen yetenekler. En g\u00fc\u00e7l\u00fc tak\u0131ma sponsor olmak yetmez; \u015fans ve disiplini tan\u0131mak da \u00f6nemlidir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Senna d\u0131\u015f\u0131nda ba\u015fka pervane etkisi \u00f6rnekleri var m\u0131?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Evet. Michael Jordan&#8217;\u0131n Chicago Bulls&#8217;u \u00fczerine ESPN ve Netflix&#8217;in 2020 yap\u0131m\u0131 belgesel dizisi &#8220;The Last Dance&#8221;in ard\u0131ndan, StockX&#8217;te en \u00e7ok i\u015flem g\u00f6ren Air Jordan&#8217;lar\u0131n yeniden sat\u0131\u015f fiyatlar\u0131 iki ayda yakla\u015f\u0131k %20 artt\u0131. 1988-1991 aras\u0131nda Maradona&#8217;l\u0131 Napoli&#8217;nin formalar\u0131nda yer alan Mars markas\u0131 ise bug\u00fcn h\u00e2l\u00e2 replikalarda ve hat\u0131ra e\u015fyalar\u0131nda dola\u015f\u0131yor.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Y\u0131l 1984; gen\u00e7 Ayrton Senna, Oxfordshire&#8217;daki Witney&#8217;de bulunan Toleman fabrikas\u0131na giriyor. B\u00fcy\u00fck parmakl\u0131kl\u0131 pencerelerden s\u00fcz\u00fclen \u0131\u015f\u0131kla ayd\u0131nlanan yeni tek ki\u015filik yar\u0131\u015f arac\u0131, at\u00f6lyenin \u00f6n plan\u0131nda t\u00fcm g\u00f6rkemiyle duruyor; \u00e7evresinde montaj\u0131n\u0131 yeni bitirmi\u015f mekanikerler var. D\u00f6nemin otomobilleri gibi k\u00fc\u00e7\u00fck ve derli toplu, ilgin\u00e7 bi\u00e7imli bir arka kanad\u0131 var ve o y\u0131llarda Formula 1&#8217;de devrim yaratan teknolojiyi, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":273737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200,20199],"tags":[],"class_list":["post-273764","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsorlukta pervane etkisi: medya ve g\u00f6r\u00fcn\u00fcrl\u00fck<\/title>\n<meta name=\"description\" content=\"Sponsorlukta pervane etkisi: diziler, filmler ve video oyunlar\u0131 onlarca y\u0131l \u00f6nceki markalar\u0131 yeniden izleyicinin kar\u015f\u0131s\u0131na \u00e7\u0131kard\u0131\u011f\u0131nda. Senna&#039;n\u0131n Toleman&#039;\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/sponsorlukta-sarmal-etkisi-medya-sponsorlar-icin-nasil-yeni-gorunurluk-yaratir\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsorlukta pervane etkisi: medya sponsorlar i\u00e7in nas\u0131l yeni g\u00f6r\u00fcn\u00fcrl\u00fck yarat\u0131r\" \/>\n<meta property=\"og:description\" content=\"Sponsorlukta pervane etkisi: diziler, filmler ve video oyunlar\u0131 onlarca y\u0131l \u00f6nceki markalar\u0131 yeniden izleyicinin kar\u015f\u0131s\u0131na \u00e7\u0131kard\u0131\u011f\u0131nda. Senna&#039;n\u0131n Toleman&#039;\u0131.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/sponsorlukta-sarmal-etkisi-medya-sponsorlar-icin-nasil-yeni-gorunurluk-yaratir\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/12\/toleman-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1152\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorlukta-sarmal-etkisi-medya-sponsorlar-icin-nasil-yeni-gorunurluk-yaratir\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorlukta-sarmal-etkisi-medya-sponsorlar-icin-nasil-yeni-gorunurluk-yaratir\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Sponsorlukta pervane etkisi: medya sponsorlar i\u00e7in nas\u0131l yeni g\u00f6r\u00fcn\u00fcrl\u00fck yarat\u0131r\",\"datePublished\":\"2024-12-05T16:55:42+00:00\",\"dateModified\":\"2026-11-04T13:15:52+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorlukta-sarmal-etkisi-medya-sponsorlar-icin-nasil-yeni-gorunurluk-yaratir\\\/\"},\"wordCount\":1905,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorlukta-sarmal-etkisi-medya-sponsorlar-icin-nasil-yeni-gorunurluk-yaratir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/toleman-scaled.jpg\",\"articleSection\":[\"Spor Pazarlamas\u0131\",\"Spor Sponsorlu\u011fu\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorlukta-sarmal-etkisi-medya-sponsorlar-icin-nasil-yeni-gorunurluk-yaratir\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorlukta-sarmal-etkisi-medya-sponsorlar-icin-nasil-yeni-gorunurluk-yaratir\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorlukta-sarmal-etkisi-medya-sponsorlar-icin-nasil-yeni-gorunurluk-yaratir\\\/\",\"name\":\"Sponsorlukta pervane etkisi: medya ve g\u00f6r\u00fcn\u00fcrl\u00fck\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorlukta-sarmal-etkisi-medya-sponsorlar-icin-nasil-yeni-gorunurluk-yaratir\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorlukta-sarmal-etkisi-medya-sponsorlar-icin-nasil-yeni-gorunurluk-yaratir\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/12\\\/toleman-scaled.jpg\",\"datePublished\":\"2024-12-05T16:55:42+00:00\",\"dateModified\":\"2026-11-04T13:15:52+00:00\",\"description\":\"Sponsorlukta pervane etkisi: diziler, filmler ve video oyunlar\u0131 onlarca y\u0131l \u00f6nceki markalar\u0131 yeniden izleyicinin kar\u015f\u0131s\u0131na \u00e7\u0131kard\u0131\u011f\u0131nda. 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He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. 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