{"id":273875,"date":"2024-12-23T17:26:17","date_gmt":"2024-12-23T16:26:17","guid":{"rendered":"https:\/\/rtrsports.com\/spor-sponsorlugu-dijital-ve-saha-ici-aktivasyonlari-mukemmel-bir-sekilde-harmanlama-ihtiyaci\/"},"modified":"2026-11-04T15:01:56","modified_gmt":"2026-11-04T14:01:56","slug":"spor-sponsorlugu-dijital-ve-saha-ici-aktivasyonlari-mukemmel-bir-sekilde-harmanlama-ihtiyaci","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/spor-sponsorlugu-dijital-ve-saha-ici-aktivasyonlari-mukemmel-bir-sekilde-harmanlama-ihtiyaci\/","title":{"rendered":"Spor sponsorlu\u011funda dijital ve fiziksel aktivasyonlar: neden birlikte planlanmal\u0131"},"content":{"rendered":"<p>Aktivasyon, bir sponsorun bir logoyu deneyime d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in yapt\u0131\u011f\u0131 her \u015feydir: padokta bir misafir, bir yar\u0131\u015fma, bir video, sim\u00fcle edilmi\u015f bir yar\u0131\u015f. <strong>Dijital ve fiziksel aktivasyonlar<\/strong> iki farkl\u0131 i\u015f g\u00f6r\u00fcr: fiziksel olanlar hat\u0131ray\u0131 yarat\u0131r, dijital olanlar onu \u00e7o\u011falt\u0131r ve \u00f6l\u00e7\u00fclebilir k\u0131lar. Bunlar\u0131 birbirinden ay\u0131rmak, bir sponsorlu\u011fu bo\u015fa harcaman\u0131n en h\u0131zl\u0131 yoludur.<\/p>\n<p>Benim deneyimime g\u00f6re \u00e7o\u011fu zaman bunun tersi olur: bir yanda a\u011f\u0131rlama i\u00e7in bir b\u00fct\u00e7e, \u00f6b\u00fcr yanda sosyal medya i\u00e7in ba\u015fka bir b\u00fct\u00e7e, birbiriyle konu\u015fmayan iki ekip ve pazar ak\u015fam\u0131 biten bir etkinlik. Aktivasyonlar, pistte ve pistin d\u0131\u015f\u0131nda anlat\u0131lan tek bir hik\u00e2ye olarak tasarland\u0131klar\u0131nda kar\u015f\u0131l\u0131\u011f\u0131n\u0131 verir.<\/p>\n<p><strong>K\u0131saca<\/strong><\/p>\n<ul>\n<li><strong>Fiziksel aktivasyonlar<\/strong> (a\u011f\u0131rlama, etkinlikler, pist deneyimleri) hat\u0131ray\u0131, g\u00fcveni ve B2B ili\u015fkilerini in\u015fa eder.<\/li>\n<li><strong>Dijital aktivasyonlar<\/strong> mesaj\u0131 pistte olmayanlara, yani taraftarlar\u0131n b\u00fcy\u00fck \u00e7o\u011funlu\u011funa ula\u015ft\u0131r\u0131r ve veri \u00fcretir.<\/li>\n<li>2025 Miami Grand Prix&#8217;sinde pilotlar\u0131n LEGO otomobillerle yapt\u0131\u011f\u0131 ge\u00e7it gibi <strong>hibrit deneyimler<\/strong> pistte do\u011far ve internette ya\u015far.<\/li>\n<\/ul>\n<h2>Fiziksel bir aktivasyon ne i\u015fe yarar<\/h2>\n<p>Bizzat ya\u015fanan bir deneyim, ekranda izlenen bir i\u00e7eri\u011fin nadiren ula\u015fabilece\u011fi bir iz b\u0131rak\u0131r: g\u00fcr\u00fclt\u00fc, padok, normalde kapal\u0131 olan bir yere eri\u015fim. 2014&#8217;te Harris&#8217;in Eventbrite i\u00e7in yapt\u0131\u011f\u0131 bir ankette ABD&#8217;li Y ku\u015fa\u011f\u0131n\u0131n %78&#8217;inin bir nesne yerine bir deneyime para harcamay\u0131 tercih etti\u011finin ortaya \u00e7\u0131kmas\u0131 tesad\u00fcf de\u011fildir. Bu bir t\u00fcketici verisi ve yeni de\u011fil, ama sporun iyi bildi\u011fi bir e\u011filimi anlat\u0131yor.<\/p>\n<p>Spor sponsorluklar\u0131 ayr\u0131ca y\u00fcksek bir g\u00fcvenden yararlan\u0131r. Nielsen&#8217;in d\u00fcnya genelinde 40.000&#8217;den fazla ki\u015fiyle yapt\u0131\u011f\u0131 Trust in Advertising Study 2021&#8217;e g\u00f6re, insanlar\u0131n %81&#8217;i spor etkinliklerindeki marka sponsorluklar\u0131na tamamen ya da k\u0131smen g\u00fcveniyor: tan\u0131d\u0131klar\u0131n tavsiyelerinden ve markalar\u0131n web sitelerinden sonra en g\u00fcvenilir \u00fc\u00e7\u00fcnc\u00fc kanal.<\/p>\n<p>B2B bir \u015firket i\u00e7in bunun \u00f6tesinde bir de\u011fer de vard\u0131r. Bir <a href=\"https:\/\/rtrsports.com\/tr\/formul-1-sponsorluk\/\">Formula 1<\/a> ya da <a href=\"https:\/\/rtrsports.com\/tr\/sponsorluklar-motogp\/\">MotoGP<\/a> Grand Prix&#8217;si, m\u00fc\u015fterileri ve i\u015f ortaklar\u0131n\u0131 iki ya da \u00fc\u00e7 g\u00fcn boyunca a\u011f\u0131rlamak i\u00e7in, hi\u00e7bir toplant\u0131n\u0131n sa\u011flayamayaca\u011f\u0131 bir zaman ve dikkatle bulu\u015fulan bir yerdir. Pek \u00e7ok ticari ili\u015fki, kaportadaki logonun \u00f6n\u00fcnde de\u011fil, orada ba\u015flar.<\/p>\n<h2>Dijital bir aktivasyon ne i\u015fe yarar<\/h2>\n<p>Motor sporlar\u0131 izleyicisinin b\u00fcy\u00fck k\u0131sm\u0131 pistten uzaktad\u0131r. Formula 1&#8217;in ticari ortakl\u0131klar sorumlusu daha 2023&#8217;te taraftarlar\u0131n %99&#8217;unun bir sezon boyunca hi\u00e7bir Grand Prix&#8217;yi yerinde izlemedi\u011fini hat\u0131rlatm\u0131\u015ft\u0131; Formula 1&#8217;in sosyal medya hesaplar\u0131 ise Temmuz 2026 sonunda 125 milyon takip\u00e7iyi a\u015fm\u0131\u015ft\u0131. Bunu <a href=\"https:\/\/rtrsports.com\/tr\/blog\/kamu-motor-sporlari-icerigini-icerir\/\">motor sporlar\u0131 izleyicisini nas\u0131l dahil edece\u011finize<\/a> dair rehberimizde ele ald\u0131k.<\/p>\n<p>Dijital aktivasyonlar sponsoru bu izleyiciye g\u00f6t\u00fcr\u00fcr ve fiziksel etkinli\u011fin tek ba\u015f\u0131na yapamayaca\u011f\u0131 \u00fc\u00e7 \u015fey yapar. \u0130\u00e7erikler, yar\u0131\u015fmalar ve g\u00fcncellemelerle yar\u0131\u015ftan \u00f6nce ve sonra temas\u0131 uzat\u0131r. Kimin kat\u0131ld\u0131\u011f\u0131 ve neyle ilgilendi\u011fi hakk\u0131nda veri \u00fcretir. Ve evden izleyenleri dahil eder; FanBoost bunu g\u00f6sterdi: Formula E&#8217;nin 2014&#8217;ten 2022&#8217;ye kadar en \u00e7ok oy alan pilotlara yar\u0131\u015fta ek g\u00fc\u00e7 verdi\u011fi \u00e7evrim i\u00e7i oylama. Bir sponsorun de\u011fil \u015fampiyonan\u0131n mekanizmas\u0131yd\u0131, ama net bir kat\u0131l\u0131m \u00f6rne\u011fiydi. En yayg\u0131n bi\u00e7imleri <a href=\"https:\/\/rtrsports.com\/tr\/blog\/oyunlastirma-spor-uygunlugu\/\">sporda oyunla\u015ft\u0131rma<\/a> yaz\u0131m\u0131zda toplad\u0131k.<\/p>\n<h2>Hibrit deneyimler: pistte do\u011far, internette ya\u015far<\/h2>\n<p>Son y\u0131llar\u0131n en net \u00f6rne\u011fi, 4 May\u0131s 2025&#8217;teki Miami Grand Prix&#8217;sinde, 2025&#8217;ten beri Formula 1 orta\u011f\u0131 olan LEGO&#8217;nun imzas\u0131yla yap\u0131lan pilot ge\u00e7ididir. Pilotlar her zamanki kamyon yerine, her biri yakla\u015f\u0131k 400.000 par\u00e7ayla in\u015fa edilmi\u015f on adet ger\u00e7ek boyutlu LEGO otomobille tur att\u0131. Bu, pistteki seyircinin \u00f6n\u00fcnde yap\u0131lan fiziksel bir aktivasyondu; pilotlar\u0131n kendi \u00e7ekti\u011fi, sollamalar ve k\u00fc\u00e7\u00fck kazalarla dolu videolar onu dijital bir i\u00e7eri\u011fe d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. Lewis Hamilton bunu t\u00fcm zamanlar\u0131n en e\u011flenceli pilot ge\u00e7idi olarak nitelendirdi.<\/p>\n<p>Hedeflenmesi gereken model budur: orada olanlar i\u00e7in tasarlanm\u0131\u015f ve en ba\u015f\u0131ndan orada olmayanlara anlat\u0131lmak \u00fczere d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f bir deneyim. \u0130\u015fe yarad\u0131\u011f\u0131nda de\u011fer etkinlikle bitmez, bazen y\u0131llarca s\u00fcrer: buna <a href=\"https:\/\/rtrsports.com\/tr\/blog\/sponsorlukta-sarmal-etkisi-medya-sponsorlar-icin-nasil-yeni-gorunurluk-yaratir\/\">pervane etkisi<\/a> diyoruz.<\/p>\n<h2>Aktivasyonlar nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr<\/h2>\n<p>\u0130ki yar\u0131 farkl\u0131 bi\u00e7imlerde \u00f6l\u00e7\u00fcl\u00fcr. Fiziksel aktivasyonlar misafirlerin de\u011ferlendirmesi, ortaya \u00e7\u0131kan g\u00f6r\u00fc\u015fmeler ve B2B&#8217;de bunlardan do\u011fan pazarl\u0131klarla de\u011ferlendirilir. Dijital olanlar ise etkile\u015fimler, g\u00f6r\u00fcnt\u00fclemeler, kay\u0131tlar ve d\u00f6n\u00fc\u015f\u00fcmler sunar. \u00d6l\u00e7e\u011fe dair bir \u00f6rnek: Blinkfire&#8217;a g\u00f6re Sachsenring&#8217;deki 2025 MotoGP Almanya Grand Prix&#8217;si, t\u00fcm hafta sonu boyunca yakla\u015f\u0131k 20 milyon etkile\u015fim ve 381 milyonu a\u015fk\u0131n g\u00f6r\u00fcnt\u00fclemeyle sezonun sosyal medyadaki en iyi hafta sonu oldu.<\/p>\n<p>\u00d6nemli olan, iki veri k\u00fcmesini ayr\u0131 ayr\u0131 okumak yerine bir araya getirmektir: a\u011f\u0131rlamaya kat\u0131lan ve ard\u0131ndan sponsorun i\u00e7erikleriyle etkile\u015fime giren bir misafir, ikisinin toplam\u0131ndan daha de\u011ferlidir. Bir \u00f6l\u00e7\u00fcm sisteminin nas\u0131l kurulaca\u011f\u0131n\u0131 <a href=\"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-stratejilerini-optimize-etmek-icin-analitik-nasil-kullanilir\/\">sponsorlukta analitik<\/a> rehberimizde a\u00e7\u0131kl\u0131yoruz.<\/p>\n<h2>Tek hik\u00e2ye, iki kanal<\/h2>\n<p>Yaln\u0131zca dijitale dayanan bir sponsorluk duygusal k\u0131sm\u0131 kaybeder; yaln\u0131zca fiziksel varl\u0131\u011fa dayanan bir sponsorluk ise az ki\u015fiye konu\u015fur ve az \u00f6l\u00e7er. Dijital ve fiziksel aktivasyonlar, ayn\u0131 hik\u00e2ye tek bir takvim ve ortak hedeflerle pistten ekrana ge\u00e7ip geri d\u00f6nd\u00fc\u011f\u00fcnde kar\u015f\u0131l\u0131\u011f\u0131n\u0131 verir. Pazarlamay\u0131 y\u00f6netenler i\u00e7in ba\u015flang\u0131\u00e7ta sorulmas\u0131 gereken soru, a\u011f\u0131rlamaya ne kadar ve sosyal medyaya ne kadar harcanaca\u011f\u0131 de\u011fil, iki yerde de hangi hik\u00e2yenin anlat\u0131laca\u011f\u0131d\u0131r.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Dijital ve fiziksel aktivasyonlar hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir sponsorlu\u011fun dijital ve fiziksel aktivasyonlar\u0131 nelerdir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Bir sponsorun varl\u0131\u011f\u0131n\u0131 bir deneyime d\u00f6n\u00fc\u015ft\u00fcrd\u00fc\u011f\u00fc giri\u015fimlerdir. Fiziksel aktivasyonlar a\u011f\u0131rlama, pist etkinlikleri ve pilotlarla bulu\u015fmalar gibi yerinde ger\u00e7ekle\u015fir; dijital olanlar ise i\u00e7erikler, yar\u0131\u015fmalar, uygulamalar ve oyunlarla internette y\u00fcr\u00fcr. \u0130lki hat\u0131ray\u0131 yarat\u0131r, ikincisi onu \u00e7o\u011falt\u0131r ve \u00f6l\u00e7\u00fclebilir k\u0131lar.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Fiziksel aktivasyonlar neden h\u00e2l\u00e2 \u00f6nemli?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u00c7\u00fcnk\u00fc bizzat ya\u015fanan bir deneyim iz b\u0131rak\u0131r ve B2B \u015firketler i\u00e7in m\u00fc\u015fterileri ve i\u015f ortaklar\u0131n\u0131 a\u011f\u0131rlama yeridir. Spor sponsorlu\u011fu ayn\u0131 zamanda g\u00fcvenilir bir kanald\u0131r: Nielsen&#8217;in Trust in Advertising Study 2021&#8217;ine g\u00f6re insanlar\u0131n %81&#8217;i spor etkinliklerindeki sponsorluklara tamamen ya da k\u0131smen g\u00fcveniyor.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Dijital aktivasyonlar neler katar?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Pistte olmayanlara, yani izleyicinin b\u00fcy\u00fck \u00e7o\u011funlu\u011funa ula\u015f\u0131r: Formula 1&#8217;in ticari ortakl\u0131klar sorumlusu 2023&#8217;te taraftarlar\u0131n %99&#8217;unun bir sezon boyunca hi\u00e7bir Grand Prix&#8217;yi yerinde izlemedi\u011fini hat\u0131rlatt\u0131. Etkinlikten \u00f6nce ve sonra temas\u0131 uzat\u0131r ve kat\u0131lanlar hakk\u0131nda veri \u00fcretir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Hibrit aktivasyon nedir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>En ba\u015f\u0131ndan internette de ya\u015famas\u0131 i\u00e7in tasarlanm\u0131\u015f fiziksel bir deneyimdir. Bir \u00f6rnek, 4 May\u0131s 2025&#8217;teki Miami Grand Prix&#8217;sinde on ger\u00e7ek boyutlu LEGO otomobille yap\u0131lan pilot ge\u00e7ididir: pistteki seyircinin \u00f6n\u00fcnde ger\u00e7ekle\u015fti ve pilotlar\u0131n \u00e7ekti\u011fi videolar onu sosyal medyaya ta\u015f\u0131d\u0131.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Dijital ve fiziksel aktivasyonlar nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Fiziksel aktivasyonlar misafirlerin de\u011ferlendirmesiyle ve ortaya \u00e7\u0131kan g\u00f6r\u00fc\u015fme ve pazarl\u0131klarla; dijital olanlar etkile\u015fimler, g\u00f6r\u00fcnt\u00fclemeler ve d\u00f6n\u00fc\u015f\u00fcmlerle \u00f6l\u00e7\u00fcl\u00fcr. Ger\u00e7ek de\u011fer, iki veri k\u00fcmesi birlikte okundu\u011funda ortaya \u00e7\u0131kar.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Aktivasyonlar B2B bir \u015firkete de yarar m\u0131?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Evet. Di\u011fer \u015firketlere sat\u0131\u015f yapan bir \u015firket i\u00e7in bir Formula 1 ya da MotoGP Grand Prix&#8217;sindeki a\u011f\u0131rlama, m\u00fc\u015fterileri ve i\u015f ortaklar\u0131yla iki ya da \u00fc\u00e7 g\u00fcn ge\u00e7irmenin bir yoludur; dijital i\u00e7erikler ise bu varl\u0131\u011f\u0131 di\u011fer t\u00fcm muhataplara anlatmay\u0131 sa\u011flar.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Aktivasyon, bir sponsorun bir logoyu deneyime d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in yapt\u0131\u011f\u0131 her \u015feydir: padokta bir misafir, bir yar\u0131\u015fma, bir video, sim\u00fcle edilmi\u015f bir yar\u0131\u015f. Dijital ve fiziksel aktivasyonlar iki farkl\u0131 i\u015f g\u00f6r\u00fcr: fiziksel olanlar hat\u0131ray\u0131 yarat\u0131r, dijital olanlar onu \u00e7o\u011falt\u0131r ve \u00f6l\u00e7\u00fclebilir k\u0131lar. Bunlar\u0131 birbirinden ay\u0131rmak, bir sponsorlu\u011fu bo\u015fa harcaman\u0131n en h\u0131zl\u0131 yoludur. Benim deneyimime g\u00f6re \u00e7o\u011fu [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":273863,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200,20199],"tags":[],"class_list":["post-273875","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","semrush_tags":{},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsorlukta dijital ve fiziksel aktivasyonlar<\/title>\n<meta name=\"description\" content=\"Dijital ve fiziksel aktivasyonlar: her birinin i\u015flevi, Miami&#039;deki LEGO ge\u00e7idi gibi hibrit deneyimlerin nas\u0131l kurulaca\u011f\u0131 ve birlikte nas\u0131l \u00f6l\u00e7\u00fclece\u011fi.\" 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A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/tr\/author\/riccardo\/"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/273875","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=273875"}],"version-history":[{"count":5,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/273875\/revisions"}],"predecessor-version":[{"id":362150,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/273875\/revisions\/362150"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/273863"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=273875"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=273875"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=273875"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}