{"id":278315,"date":"2025-03-19T16:21:55","date_gmt":"2025-03-19T15:21:55","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorluk-nasil-calisir\/"},"modified":"2025-07-10T15:41:42","modified_gmt":"2025-07-10T13:41:42","slug":"sponsorluk-nasil-calisir","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/","title":{"rendered":"Sponsorluk nas\u0131l i\u015fliyor?"},"content":{"rendered":"

\"sponsorluk<\/strong><\/h2>\n

M\u00fc\u015fteriniz taraf\u0131ndan tap\u0131lmak varken neden ilgi dilenesiniz ki?<\/h2>\n

Markan\u0131z m\u00fc\u015fterilerinizin ger\u00e7ekten izlemek istedikleri ve sevdikleri bir \u015feyin i\u00e7ine yerle\u015ftirilebilecekken, onlar\u0131n dikkatini \u00e7ekmek i\u00e7in araya girip yalvarman\u0131n bir anlam\u0131 yoktur. Sponsorluk tam da bu \u015fekilde i\u015fler; k\u00fc\u00e7\u00fck start-up’lardan k\u00fcresel i\u015fletmelere kadar bir\u00e7ok i\u015fletme taraf\u0131ndan kullan\u0131lan g\u00fc\u00e7l\u00fc bir pazarlama stratejisidir<\/strong>. \u0130ster ayni<\/strong> sponsorluk ister finansal destek olsun, ister spor tak\u0131m\u0131<\/strong> sponsoru olun ister medya sponsorlar\u0131yla<\/strong> \u00e7al\u0131\u015f\u0131n, bu sponsorluk f\u0131rsatlar\u0131<\/strong> ola\u011fan\u00fcst\u00fc eri\u015fim ve etki sa\u011flar<\/p>\n

Dahas\u0131, izleyicinin yapmay\u0131 se\u00e7ti\u011fi \u015feyi (\u00f6rne\u011fin bir film izlemek) engelledikten sonra reklam, onlara \u00e7o\u011fu zaman ihtiya\u00e7 duymad\u0131klar\u0131 ve aramad\u0131klar\u0131 \u00fcr\u00fcn ve hizmetleri g\u00f6sterir.<\/p>\n

Reklam ve Marka Bilinirli\u011fi<\/strong><\/h2>\n

Marka bilinirli\u011fi i\u00e7in iyi diyebilirsiniz… ama bu s\u00fcrekli kesintilerin, reklamc\u0131lar\u0131n durmadan sigorta poli\u00e7elerini, bisk\u00fcvileri, arabalar\u0131, tatil paketlerini ve cenaze hizmetlerini dayatt\u0131\u011f\u0131 insanlarda k\u0131zg\u0131nl\u0131k yaratmayaca\u011f\u0131ndan emin misiniz? (bana inanm\u0131yorsan\u0131z bu reklam filmine bir g\u00f6z at\u0131n) www.youtube.com\/watch?v=XxDD_qvFqvM<\/a> <\/strong>
\nBir sponsorluk <\/strong>ile markan\u0131n izleyiciyle kurdu\u011fu ba\u011f, geleneksel reklamc\u0131l\u0131\u011fa k\u0131yasla daha \u00f6zg\u00fcn ve daha az zorlama hissettirir. Buradaki kilit nokta, ister finansal sponsor, ister resmi<\/strong> sponsor, isterse de nakit<\/strong> sponsoru olsun, do\u011fru sponsorluk orta\u011f\u0131n\u0131<\/strong> bulmakt\u0131r.<\/p>\n

3 kural\u0131<\/strong><\/h2>\n

Bu kural size izleyicilerin sadece %3’\u00fcn\u00fcn sat\u0131n almaya haz\u0131r oldu\u011funu s\u00f6yler https:\/\/stickybranding.com\/3-rule-engage-customers-before-they-need-your-services\/<\/strong><\/p>\n

Yani reklam\u0131m\u0131z\u0131 izleyenlerin yaln\u0131zca %3’\u00fc \u00fcr\u00fcn\u00fcm\u00fcz\u00fc ar\u0131yorsa, insanlar\u0131n %97’si reklam\u0131 alakal\u0131 bulmaz; ilgilenmez ve belki de kalk\u0131p bir bardak su i\u00e7meye, bir telefon g\u00f6r\u00fc\u015fmesi yapmaya veya sosyal medyalar\u0131na bakmaya giderler. Bu nedenle, markan\u0131z\u0131 insanlar\u0131n geri kalan %97’sinin akl\u0131nda tutacak bir sponsorluk anla\u015fmas\u0131 olu\u015fturmak \u00f6nemlidir. Bu ister yerel topluluk<\/strong> i\u00e7inde, ister medyada<\/strong> yer alma yoluyla, ister spor sponsorlu\u011funun<\/strong> bir sonucu olarak olsun, markan\u0131z bundan fayda sa\u011flayacakt\u0131r.<\/p>\n

Alabilir miyim?<\/strong><\/h2>\n

Birinin evine girerken kap\u0131y\u0131 \u00e7alman\u0131n ve izin istemenin iyi bir nezaket oldu\u011funu hi\u00e7 d\u00fc\u015f\u00fcnd\u00fcn\u00fcz m\u00fc? Ve ne kadar az istilac\u0131 olursan\u0131z o kadar iyi oldu\u011funu<\/a>?<\/p>\n

A\u00e7\u0131k\u00e7as\u0131, reklamc\u0131l\u0131k<\/strong> bu \u015fekilde i\u015flemiyor ve bu y\u00fczden halk ile reklamlar aras\u0131ndaki uzun a\u015fk hikayesi sona erdi. Nispeten gen\u00e7 dijital reklamc\u0131l\u0131k<\/strong> sekt\u00f6r\u00fcn\u00fcn bile ba\u015f\u0131 dertte<\/strong> ve bu nedenle en ak\u0131ll\u0131 \u015firketler bu alanda da daha fazla verimlilik aray\u0131\u015f\u0131nda. www.thedrum.com\/news\/2018\/03\/06\/marc-pritchard-says-pg-will-soon-have-slashed-wasted-digital-media-spend-50
\n<\/strong>\u0130\u015fte bu noktada stratejik bir sponsorluk teklifi devreye giriyor. \u0130ster bir spor sponsorlu\u011fu olsun, ister m\u00fczik ve sanatla ba\u011flant\u0131l\u0131 olsun, sponsorlu\u011fun faydalar\u0131 pazarlama plan\u0131n\u0131zla uyumlu olmal\u0131 ve reklam\u0131n yaln\u0131zca sat\u0131\u015fa odaklanmas\u0131ndan uzakla\u015farak markan\u0131n daha fazla g\u00f6r\u00fcnmesini ve tan\u0131nmas\u0131n\u0131 sa\u011flamal\u0131d\u0131r. Burada ama\u00e7 sadece marka bilinirli\u011fini art\u0131rmak <\/strong>de\u011fil, markan\u0131zla kal\u0131c\u0131 olumlu \u00e7a\u011fr\u0131\u015f\u0131mlar yaratmakt\u0131r.
\n<\/strong><\/p>\n

Bu durumu nas\u0131l ele alabiliriz?<\/strong><\/h2>\n

Zaman, para ve emek harcamadan nas\u0131l etkili<\/strong> ve verimli ileti\u015fim<\/strong> kurabiliriz?<\/p>\n

Logomuzu t\u00fcketicilerin dikkatinin %100’\u00fcn\u00fcn odakland\u0131\u011f\u0131 yere koyal\u0131m<\/strong>! Bu basit ve anla\u015f\u0131lmas\u0131 kolay bir s\u00fcre\u00e7: markam\u0131z\u0131 t\u00fcketicilerin izlemeyi sevdi\u011fi bir g\u00f6steriye yerle\u015ftiriyoruz. Bu, spor tak\u0131mlar\u0131<\/strong>, tan\u0131t\u0131m orta\u011f\u0131<\/strong> i\u015fbirlikleri ve hatta dijital sponsorlar\u0131n<\/strong> \u00f6nemli bir rol oynad\u0131\u011f\u0131 dijital alanlar anlam\u0131na gelebilir.<\/p>\n

Bunu yaparsak, izleyiciler s\u00f6z konusu markay\u0131 sevdikleri bir \u015feyle ili\u015fkilendirecek<\/strong> ve bu, kendileriyle ilgili bir programla ili\u015fkilendirilerek<\/strong> olumlu olarak alg\u0131lanacakt\u0131r.<\/p>\n

Sadece markay\u0131 g\u00f6sterece\u011fiz ve hi\u00e7bir \u015fey satmaya \u00e7al\u0131\u015fmayaca\u011f\u0131z (100 ki\u015fiden sadece 3’\u00fcn\u00fcn sat\u0131n almaya haz\u0131r oldu\u011funu da biliyoruz).
\nBunu yaparak hedefimizle bir ili\u015fki kuraca\u011f\u0131z ve zaman\u0131 geldi\u011finde markam\u0131z\u0131 tercih ederek bizi \u00f6d\u00fcllendirecekler.
\nAma\u00e7, markam\u0131z\u0131 ihtiya\u00e7 duyduklar\u0131 zamana kadar ak\u0131lda tutmak ve takdir etmektir.<\/p>\n

Asl\u0131nda, hedefimizi bize ihtiya\u00e7 duymadan \u00f6nce<\/strong> kesintiye u\u011fratmadan me\u015fgul edece\u011fiz; m\u00fcdahaleci olmadan kendimizi tan\u0131taca\u011f\u0131z. Potansiyel m\u00fc\u015fterilerimiz taraf\u0131ndan zaman i\u00e7inde keyifli anlarda g\u00f6r\u00fclece\u011fiz ve tatmin etmeleri gereken bir ihtiya\u00e7lar\u0131 oldu\u011funda markam\u0131z onlar\u0131n tercihi haline gelene kadar \u00f6nce aile \u00fcyeleri, sonra da favorileri olaca\u011f\u0131z. Ve bu ihtiya\u00e7lar\u0131n\u0131 rakiplerin \u00fcr\u00fcnleri yerine bizim \u00fcr\u00fcnlerimizi tercih ederek kar\u015f\u0131layacaklar.<\/p>\n

Diyelim ki k\u0131yafet satan bir arkada\u015f\u0131n\u0131z var ve bug\u00fcn bir g\u00f6mle\u011fe ihtiyac\u0131n\u0131z var. Eminim ki alternatifleri d\u00fc\u015f\u00fcnmeden \u00f6nce arkada\u015f\u0131n\u0131z\u0131n d\u00fckkan\u0131na gitme olas\u0131l\u0131\u011f\u0131n\u0131z y\u00fcksektir<\/p>\n

\u00d6zetlemek gerekirse<\/strong><\/h2>\n

Sponsorluk yaparak, hedefinizin takdir etti\u011fi bir \u015feyle tan\u0131nacak ve ili\u015fkilendirileceksiniz. Hedef, \u015firketinizin \u00fcretti\u011fi veya sundu\u011fu mal veya hizmeti sat\u0131n almaya ihtiya\u00e7 duydu\u011funda markan\u0131z\u0131 hat\u0131rlayacakt\u0131r.
\nSponsorluklar\u0131n markalar i\u00e7in ticari bir avantaj ve olumlu fayda yaratmak i\u00e7in \u00e7al\u0131\u015ft\u0131\u011f\u0131 yer buras\u0131d\u0131r. T\u00fcketicilerin zihninde olu\u015fan ve t\u00fcketici savunma mekanizmalar\u0131n\u0131 etkili bir \u015fekilde azaltan olumlu \u00e7a\u011fr\u0131\u015f\u0131mdan bahsetmiyorum bile.
\nBunu yaparak, yaln\u0131zca acil ihtiyac\u0131 olan %3’l\u00fck bir kesime hitap etmekle kalmayacak, ayn\u0131 zamanda gelecekte size potansiyel olarak ihtiya\u00e7 duyacak t\u00fcm insanlarla da konu\u015fmu\u015f olacaks\u0131n\u0131z.<\/p>\n

Sponsorluk sayesinde<\/strong>, markalara ve \u00fcr\u00fcnlere g\u00fcven duyulmas\u0131n\u0131 sa\u011flayan ve nihayetinde sat\u0131\u015flar\u0131n artmas\u0131yla sonu\u00e7lanacak ortak tutkuya dayal\u0131 bir ili\u015fki kuracaks\u0131n\u0131z<\/strong>: sponsorluk bu \u015fekilde i\u015fler.<\/p>\n

Bu ba\u011flant\u0131ya t\u0131klayarak, konuyu derinle\u015ftiren ilgin\u00e7 ara\u015ft\u0131rmalara ba\u015fvurabilirsiniz. sponsorluk ve sat\u0131n alma davran\u0131\u015f\u0131 aras\u0131ndaki ba\u011flant\u0131<\/a><\/strong>.<\/p>\n

Yaz\u0131n\u0131n i\u00e7inde, ara\u015ft\u0131rman\u0131n \u00f6zetini indirmek i\u00e7in bir ba\u011flant\u0131 da bulacaks\u0131n\u0131z.<\/p>\n

Bir sponsorluk uzman\u0131, hem bireysel etkinlikler hem de daha geni\u015f kapsaml\u0131 sponsorluk programlar\u0131 arac\u0131l\u0131\u011f\u0131yla bu duygusal ba\u011f\u0131 kolayla\u015ft\u0131rmaya ve markan\u0131za y\u00f6nelik kamuoyu alg\u0131s\u0131n\u0131 \u015fekillendirmeye yard\u0131mc\u0131 olabilir. Bu \u015fekilde sponsorluk, bir marka ile hedef kitlesi aras\u0131ndaki bo\u015flu\u011fu doldurmaya yard\u0131mc\u0131 olarak geleneksel reklam ve di\u011fer pazarlama bi\u00e7imlerine k\u0131yasla daha ki\u015fiselle\u015ftirilmi\u015f bir ba\u011flant\u0131 sunar.<\/p>\n

Ge\u00e7mi\u015fteki ba\u015far\u0131l\u0131 etkinliklerle ve marka kimli\u011fiyle uyumlu do\u011fru sponsorlu\u011fu se\u00e7mek, marka de\u011ferinin katlanarak artmas\u0131n\u0131 sa\u011flayabilir. \u0130ster bir ticaret fuar\u0131, ister yerel m\u00fczik festivali veya spor etkinli\u011fi olsun, bunlar\u0131n hepsi marka te\u015fhiri i\u00e7in harika f\u0131rsatlard\u0131r. Medya kurulu\u015flar\u0131, sosyal medya fenomenleri ve promosyon ortaklar\u0131 da markan\u0131z\u0131n eri\u015fimini art\u0131rmada \u00f6nemli bir rol oynar.<\/p>\n

Daha \u00f6nce de s\u00f6yledi\u011fimiz gibi, diyelim ki k\u0131yafet satan bir arkada\u015f\u0131n\u0131z var ve bug\u00fcn bir g\u00f6mle\u011fe ihtiyac\u0131n\u0131z var. Eminim ki alternatifleri d\u00fc\u015f\u00fcnmeden \u00f6nce arkada\u015f\u0131n\u0131z\u0131n ma\u011fazas\u0131na gitme ihtimaliniz y\u00fcksektir. Bu, bir sponsorlu\u011fun hedef kitlenize nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcne benzer. Bu, geni\u015fletilmi\u015f bir marka uzant\u0131s\u0131, hedef pazar\u0131n\u0131zda g\u00fcven ve sadakati geli\u015ftiren bir i\u015f ili\u015fkisidir.
\nSponsorluklar hakk\u0131nda daha fazla bilgi edinmek isterseniz Sponsorluk Aktivasyonu, <\/a><\/strong>ve l\u00fctfen info@rtrsports.com e-posta adresimizden bizimle ileti\u015fime ge\u00e7in.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

M\u00fc\u015fteriniz taraf\u0131ndan tap\u0131lmak varken neden ilgi dilenesiniz ki? Markan\u0131z m\u00fc\u015fterilerinizin ger\u00e7ekten izlemek istedikleri ve sevdikleri bir \u015feyin i\u00e7ine yerle\u015ftirilebilecekken, onlar\u0131n dikkatini \u00e7ekmek i\u00e7in araya girip yalvarman\u0131n bir anlam\u0131 yoktur. Sponsorluk tam da bu \u015fekilde i\u015fler; k\u00fc\u00e7\u00fck start-up’lardan k\u00fcresel i\u015fletmelere kadar bir\u00e7ok i\u015fletme taraf\u0131ndan kullan\u0131lan g\u00fc\u00e7l\u00fc bir pazarlama stratejisidir. \u0130ster ayni sponsorluk ister finansal destek olsun, […]<\/p>\n","protected":false},"author":14,"featured_media":177270,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20199],"tags":[],"class_list":["post-278315","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSporda Sponsorluk Nas\u0131l \u0130\u015fler?<\/title>\n<meta name=\"description\" content=\"Sporda sponsorlu\u011fun nas\u0131l i\u015fledi\u011fini merak ediyor musunuz? Spora sponsor olmak, g\u00fcvene yol a\u00e7an ortak bir tutkuya dayal\u0131 bir ili\u015fki kurmak anlam\u0131na gelir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsorluk nas\u0131l i\u015fliyor?\" \/>\n<meta property=\"og:description\" content=\"Sporda sponsorlu\u011fun nas\u0131l i\u015fledi\u011fini merak ediyor musunuz? Spora sponsor olmak, g\u00fcvene yol a\u00e7an ortak bir tutkuya dayal\u0131 bir ili\u015fki kurmak anlam\u0131na gelir.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/small_motogp.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1400\" \/>\n\t<meta property=\"og:image:height\" content=\"933\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/how-does-sponsorship-work\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/how-does-sponsorship-work\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Sponsorluk nas\u0131l i\u015fliyor?\",\"datePublished\":\"2025-03-19T15:21:55+00:00\",\"dateModified\":\"2025-07-10T13:41:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/how-does-sponsorship-work\\\/\"},\"wordCount\":1232,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/how-does-sponsorship-work\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/small_motogp.jpg\",\"articleSection\":[\"Spor Sponsorlu\u011fu\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/how-does-sponsorship-work\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/how-does-sponsorship-work\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/how-does-sponsorship-work\\\/\",\"name\":\"Sporda Sponsorluk Nas\u0131l \u0130\u015fler?\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/how-does-sponsorship-work\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/how-does-sponsorship-work\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/small_motogp.jpg\",\"datePublished\":\"2025-03-19T15:21:55+00:00\",\"dateModified\":\"2025-07-10T13:41:42+00:00\",\"description\":\"Sporda sponsorlu\u011fun nas\u0131l i\u015fledi\u011fini merak ediyor musunuz? Spora sponsor olmak, g\u00fcvene yol a\u00e7an ortak bir tutkuya dayal\u0131 bir ili\u015fki kurmak anlam\u0131na gelir.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/how-does-sponsorship-work\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/how-does-sponsorship-work\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/how-does-sponsorship-work\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/small_motogp.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/small_motogp.jpg\",\"width\":1400,\"height\":933},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/how-does-sponsorship-work\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sponsorluk nas\u0131l i\u015fliyor?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sporda Sponsorluk Nas\u0131l \u0130\u015fler?","description":"Sporda sponsorlu\u011fun nas\u0131l i\u015fledi\u011fini merak ediyor musunuz? Spora sponsor olmak, g\u00fcvene yol a\u00e7an ortak bir tutkuya dayal\u0131 bir ili\u015fki kurmak anlam\u0131na gelir.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/","og_locale":"tr_TR","og_type":"article","og_title":"Sponsorluk nas\u0131l i\u015fliyor?","og_description":"Sporda sponsorlu\u011fun nas\u0131l i\u015fledi\u011fini merak ediyor musunuz? Spora sponsor olmak, g\u00fcvene yol a\u00e7an ortak bir tutkuya dayal\u0131 bir ili\u015fki kurmak anlam\u0131na gelir.","og_url":"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1400,"height":933,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/small_motogp.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Riccardo Taf\u00e0","Tahmini okuma s\u00fcresi":"5 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Sponsorluk nas\u0131l i\u015fliyor?","datePublished":"2025-03-19T15:21:55+00:00","dateModified":"2025-07-10T13:41:42+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/"},"wordCount":1232,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/small_motogp.jpg","articleSection":["Spor Sponsorlu\u011fu"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/","url":"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/","name":"Sporda Sponsorluk Nas\u0131l \u0130\u015fler?","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/small_motogp.jpg","datePublished":"2025-03-19T15:21:55+00:00","dateModified":"2025-07-10T13:41:42+00:00","description":"Sporda sponsorlu\u011fun nas\u0131l i\u015fledi\u011fini merak ediyor musunuz? Spora sponsor olmak, g\u00fcvene yol a\u00e7an ortak bir tutkuya dayal\u0131 bir ili\u015fki kurmak anlam\u0131na gelir.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/small_motogp.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/small_motogp.jpg","width":1400,"height":933},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/blog\/how-does-sponsorship-work\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Sponsorluk nas\u0131l i\u015fliyor?"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/tr\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/278315","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=278315"}],"version-history":[{"count":4,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/278315\/revisions"}],"predecessor-version":[{"id":296163,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/278315\/revisions\/296163"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/177270"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=278315"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=278315"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=278315"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}