{"id":280349,"date":"2025-04-15T08:28:18","date_gmt":"2025-04-15T06:28:18","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/"},"modified":"2025-04-18T11:03:15","modified_gmt":"2025-04-18T09:03:15","slug":"sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/","title":{"rendered":"Sponsorluk Aktivasyonunun Sponsorluk Haklar\u0131ndan Fark\u0131"},"content":{"rendered":"<p>Hakk\u0131nda konu\u015ftu\u011fumuz zaman <a href=\"https:\/\/rtrsports.com\/en\/motorsports-motogp-sponsorship-agency\/\"><strong>Spor Sponsorluk Programlar\u0131<\/strong><\/a> ve <strong>sponsorluk haklar\u0131<\/strong> (ve \u00f6zellikle <strong>sponsorluk<\/strong> <strong>aktivasyonu<\/strong>) konusunda s\u0131k s\u0131k \u015f\u00fcpheler ve biraz da kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 ile kar\u015f\u0131la\u015f\u0131yoruz. Sponsorluk haklar\u0131 ile sponsorluk aktivasyonu aras\u0131ndaki fark nedir? Bunlar ayn\u0131 \u015fey de\u011fil mi?<\/p>\n<p>Basit bir \u015fekilde, sadece ayn\u0131 \u015fey olmad\u0131klar\u0131n\u0131 de\u011fil, ayn\u0131 zamanda var olmak i\u00e7in birinin di\u011ferini nas\u0131l gerektirdi\u011fini a\u00e7\u0131kl\u0131\u011fa kavu\u015fturmaya ve a\u00e7\u0131klamaya \u00e7al\u0131\u015fal\u0131m.<\/p>\n<h2>Sponsorluk haklar\u0131<\/h2>\n<p>En ba\u015ftan ba\u015flayal\u0131m: Birisi, \u00f6rne\u011fin bir \u015firket, bir tak\u0131mla, bir etkinlikle veya bir referansla <strong>sponsorluk anla\u015fmas\u0131<\/strong> imzalad\u0131\u011f\u0131nda, tak\u0131m\u0131n imaj\u0131n\u0131 kullanma ve istismar etme haklar\u0131n\u0131 elde eder<strong>(sponsorluk haklar\u0131<\/strong>). Bu ne anlama gelmektedir? \u015eirketin pazarlama ve ileti\u015fim faaliyetleri i\u00e7in sponsor olunan konunun ad\u0131n\u0131, \u00fcn\u00fcn\u00fc ve imaj\u0131n\u0131 kullanabilece\u011fi anlam\u0131na gelir.<\/p>\n<p>Basit bir \u00f6rnek: \u015firketim<strong> bir MotoGP tak\u0131m\u0131na sponsor<\/strong> olmak istiyor. Proje i\u00e7in belirli bir b\u00fct\u00e7e ay\u0131rabilirim ve bu b\u00fct\u00e7eyle ne gibi pazarlama haklar\u0131 elde edebilece\u011fimi bir s\u00f6zle\u015fme arac\u0131l\u0131\u011f\u0131yla tak\u0131mla m\u00fczakere ederim. Pazarlama haklar\u0131 genellikle yat\u0131r\u0131lan b\u00fct\u00e7eye g\u00f6re de\u011fi\u015fir, ancak genel olarak \u00f6rne\u011fin sponsorun bu f\u0131rsatlar\u0131 elde edebilece\u011fini s\u00f6yleyebiliriz:<\/p>\n<ul>\n<li>ekibin ve s\u00fcr\u00fcc\u00fcn\u00fcn imaj\u0131n\u0131 ileti\u015fim faaliyetlerinde kullanmak: \u00f6rne\u011fin reklam kampanyalar\u0131nda, sosyal medyada, kataloglarda, haber b\u00fcltenlerinde ve t\u00fcm pazarlama materyallerinde<\/li>\n<li>\u0130leti\u015fim faaliyetlerinde, sosyal medyada, ambalajlar\u0131nda &#8220;isim sponsoru&#8221;, &#8220;ana sponsor&#8221;, &#8220;resmi sponsor&#8221; veya &#8220;resmi ortak&#8221; (yat\u0131r\u0131lan b\u00fct\u00e7eye ba\u011fl\u0131 olarak) etiketini kullanmak<\/li>\n<li>logolar\u0131n\u0131n motosikletler ve deriler \u00fczerinde ve tak\u0131m\u0131n ileti\u015fim materyallerinde sergilenmesi<\/li>\n<li>\u00d6zel ve benzersiz i\u00e7erikler kullanabilmek ve bunlar\u0131 kendi ileti\u015fim kanallar\u0131 \u00fczerinden payla\u015fabilmek<\/li>\n<li>ekibi ve s\u00fcr\u00fcc\u00fcleri kullanarak ge\u00e7ici i\u00e7erik olu\u015fturmak (\u00e7al\u0131\u015fanlar veya m\u00fc\u015fteriler veya m\u00fc\u015fterilerle yak\u0131nla\u015ft\u0131rma aramalar\u0131)<\/li>\n<li>binicinin (binicilerin) tan\u0131t\u0131m faaliyetleri \/ etkinlikler \/ sunumlar \/ te\u015fvik programlar\u0131 i\u00e7in haz\u0131r bulundurulmas\u0131<\/li>\n<li>M\u00fc\u015fteriler ve payda\u015flar i\u00e7in de\u011fi\u015fken say\u0131da ge\u00e7i\u015f kart\u0131 bulundurmak<\/li>\n<\/ul>\n<p>Ve \u00e7ok daha fazlas\u0131: bunlar asl\u0131nda bir sponsorun elde edebilece\u011fi ve sponsorluk s\u00f6zle\u015fmesi s\u00fcresince kullan\u0131labilecek ve sponsorlar\u0131n ticari ama\u00e7lar\u0131 i\u00e7in ortakl\u0131\u011f\u0131 iletmelerine olanak tan\u0131yan sponsorluk haklar\u0131n\u0131n sadece birka\u00e7 \u00f6rne\u011fidir. Bir \u015firket bir sporcuya, bir \u015fampiyonaya veya tek bir etkinli\u011fe sponsor oldu\u011funda da ayn\u0131 \u015fey olur. Sponsorluk haklar\u0131 bana sponsorlu\u011fu duyurma ve dolay\u0131s\u0131yla \u015firketimi spor kurulu\u015fuyla ili\u015fkilendirme, b\u00f6ylece onun de\u011ferlerini, hedeflerini ve \u015f\u00f6hretini payla\u015fma f\u0131rsat\u0131 veriyor. MotoGP tak\u0131m\u0131na kat\u0131l\u0131yorum \u00e7\u00fcnk\u00fc m\u00fckemmellik, teknoloji, h\u0131z, ara\u015ft\u0131rma, yenilik\u00e7ilik de\u011ferleri benim de de\u011ferlerim ve bunlar\u0131 hedeflerime g\u00fc\u00e7l\u00fc bir \u015fekilde iletmek istiyorum.<\/p>\n<h2>Sponsorluk Aktivasyonu<\/h2>\n<p>\u0130\u015fte bu noktada sponsorlu\u011fun <strong>etkinle\u015ftirilmesi <\/strong>devreye girer: bir \u015firketin veya <strong>spor sponsorluk ajans\u0131n\u0131n<\/strong>, mevcut sponsorluktan yararlanarak \u00fcr\u00fcnlerini tan\u0131tmak i\u00e7in planlad\u0131\u011f\u0131 ve programlad\u0131\u011f\u0131 bir dizi faaliyet. Dolay\u0131s\u0131yla, tam da sponsor olarak sponsorluk haklar\u0131 elde edildi\u011fi i\u00e7in organize edilebilen ek faaliyetlerdir. Bu faaliyetler, pazarlama ve ticari hedeflere dayal\u0131 olarak her bir \u015firket i\u00e7in veya her bir \u015firket taraf\u0131ndan \u00f6zel olarak tasarlan\u0131r ve bu nedenle \u00e7e\u015fitli t\u00fcrlerde olabilir.<\/p>\n<p>Baz\u0131 sponsorluk aktivasyon \u00f6rnekleri:<\/p>\n<ul>\n<li>Do\u011frudan t\u00fcketiciye y\u00f6nelik <strong>promosyonlar<\/strong>: \u00fcr\u00fcn\u00fcm\u00fc sat\u0131n al\u0131n ve MotoGP Tak\u0131m\u0131 ile ilgili \u00f6d\u00fcller i\u00e7in \u00e7ekili\u015fe kat\u0131l\u0131n veya favori s\u00fcr\u00fcc\u00fcn\u00fczle bir g\u00fcn kazan\u0131n<\/li>\n<li>Sat\u0131\u015f g\u00fcc\u00fcne y\u00f6nelik promosyonlar ve te\u015fvik programlar\u0131: sat\u0131\u015f hedefine ula\u015f\u0131ld\u0131\u011f\u0131nda, <a href=\"https:\/\/rtrsports.com\/tr\/motogp-agirlama\/\"><strong>ev Grand Prix&#8217;sine davetlisiniz<\/strong><\/a> ya da sporcular\u0131n ma\u011fazan\u0131zda imza ve foto\u011fraf g\u00fcn\u00fc kazanmas\u0131<\/li>\n<li>Sosyal medya arac\u0131l\u0131\u011f\u0131yla iletilen t\u00fcm tan\u0131t\u0131m faaliyetleri<\/li>\n<li>T\u00fcm \u015firket i\u00e7i te\u015fvik faaliyetleri: ekip ruhu yaratmak i\u00e7in MotoGP ekibinin kullan\u0131lmas\u0131<\/li>\n<\/ul>\n<p>O halde s\u0131n\u0131r g\u00f6ky\u00fcz\u00fcd\u00fcr: m\u00fc\u015fterilerinize ula\u015fmak ve elde etti\u011finiz sponsorluk haklar\u0131ndan en iyi \u015fekilde yararlanmak i\u00e7in ger\u00e7ekten yarat\u0131c\u0131 olman\u0131z ve <strong>m\u00fcmk\u00fcn oldu\u011funca \u00e7ok say\u0131da aktivasyon<\/strong> bulmak i\u00e7in elinizden gelenin en iyisini yapman\u0131z gerekir. Bir <strong>spor sponsorlu\u011fu program\u0131<\/strong> kendi ba\u015f\u0131na \u00e7al\u0131\u015fmaz, \u015firketinizin hedeflerinize ula\u015fmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in kullan\u0131lmas\u0131 gerekir.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hakk\u0131nda konu\u015ftu\u011fumuz zaman Spor Sponsorluk Programlar\u0131 ve sponsorluk haklar\u0131 (ve \u00f6zellikle sponsorluk aktivasyonu) konusunda s\u0131k s\u0131k \u015f\u00fcpheler ve biraz da kafa kar\u0131\u015f\u0131kl\u0131\u011f\u0131 ile kar\u015f\u0131la\u015f\u0131yoruz. Sponsorluk haklar\u0131 ile sponsorluk aktivasyonu aras\u0131ndaki fark nedir? Bunlar ayn\u0131 \u015fey de\u011fil mi? Basit bir \u015fekilde, sadece ayn\u0131 \u015fey olmad\u0131klar\u0131n\u0131 de\u011fil, ayn\u0131 zamanda var olmak i\u00e7in birinin di\u011ferini nas\u0131l gerektirdi\u011fini a\u00e7\u0131kl\u0131\u011fa [&hellip;]<\/p>\n","protected":false},"author":17,"featured_media":191991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20203,20200,20199],"tags":[],"class_list":["post-280349","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motorsporlari","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.4) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Sponsorluk Aktivasyonunun Sponsorluk Haklar\u0131ndan Fark\u0131<\/title>\n<meta name=\"description\" content=\"Basit bir \u015fekilde, sadece ayn\u0131 \u015fey olmad\u0131klar\u0131n\u0131 de\u011fil, ayn\u0131 zamanda var olmak i\u00e7in birinin di\u011ferini nas\u0131l gerektirdi\u011fini a\u00e7\u0131klamaya \u00e7al\u0131\u015fal\u0131m.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sponsorluk Aktivasyonunun Sponsorluk Haklar\u0131ndan Fark\u0131\" \/>\n<meta property=\"og:description\" content=\"Basit bir \u015fekilde, sadece ayn\u0131 \u015fey olmad\u0131klar\u0131n\u0131 de\u011fil, ayn\u0131 zamanda var olmak i\u00e7in birinin di\u011ferini nas\u0131l gerektirdi\u011fini a\u00e7\u0131klamaya \u00e7al\u0131\u015fal\u0131m.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vip-views-11.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1381\" \/>\n\t<meta property=\"og:image:height\" content=\"922\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Silvia Schweiger\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Silvia Schweiger\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\\\/\"},\"author\":{\"name\":\"Silvia Schweiger\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\"},\"headline\":\"Sponsorluk Aktivasyonunun Sponsorluk Haklar\u0131ndan Fark\u0131\",\"datePublished\":\"2025-04-15T06:28:18+00:00\",\"dateModified\":\"2025-04-18T09:03:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\\\/\"},\"wordCount\":764,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/vip-views-11.jpg\",\"articleSection\":[\"Motorsporlar\u0131\",\"Spor Pazarlamas\u0131\",\"Spor Sponsorlu\u011fu\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\\\/\",\"name\":\"Sponsorluk Aktivasyonunun Sponsorluk Haklar\u0131ndan Fark\u0131\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/vip-views-11.jpg\",\"datePublished\":\"2025-04-15T06:28:18+00:00\",\"dateModified\":\"2025-04-18T09:03:15+00:00\",\"description\":\"Basit bir \u015fekilde, sadece ayn\u0131 \u015fey olmad\u0131klar\u0131n\u0131 de\u011fil, ayn\u0131 zamanda var olmak i\u00e7in birinin di\u011ferini nas\u0131l gerektirdi\u011fini a\u00e7\u0131klamaya \u00e7al\u0131\u015fal\u0131m.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/vip-views-11.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/vip-views-11.jpg\",\"width\":1381,\"height\":922,\"caption\":\"Sponsorluk Aktivasyonunun Sponsorluk Haklar\u0131ndan Fark\u0131\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sponsorluk Aktivasyonunun Sponsorluk Haklar\u0131ndan Fark\u0131\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7bb165381d5e3404094e095cabc0167e\",\"name\":\"Silvia Schweiger\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g\",\"caption\":\"Silvia Schweiger\"},\"description\":\"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/silvia\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Sponsorluk Aktivasyonunun Sponsorluk Haklar\u0131ndan Fark\u0131","description":"Basit bir \u015fekilde, sadece ayn\u0131 \u015fey olmad\u0131klar\u0131n\u0131 de\u011fil, ayn\u0131 zamanda var olmak i\u00e7in birinin di\u011ferini nas\u0131l gerektirdi\u011fini a\u00e7\u0131klamaya \u00e7al\u0131\u015fal\u0131m.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/","og_locale":"tr_TR","og_type":"article","og_title":"Sponsorluk Aktivasyonunun Sponsorluk Haklar\u0131ndan Fark\u0131","og_description":"Basit bir \u015fekilde, sadece ayn\u0131 \u015fey olmad\u0131klar\u0131n\u0131 de\u011fil, ayn\u0131 zamanda var olmak i\u00e7in birinin di\u011ferini nas\u0131l gerektirdi\u011fini a\u00e7\u0131klamaya \u00e7al\u0131\u015fal\u0131m.","og_url":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1381,"height":922,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vip-views-11.jpg","type":"image\/jpeg"}],"author":"Silvia Schweiger","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Silvia Schweiger","Tahmini okuma s\u00fcresi":"3 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/"},"author":{"name":"Silvia Schweiger","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e"},"headline":"Sponsorluk Aktivasyonunun Sponsorluk Haklar\u0131ndan Fark\u0131","datePublished":"2025-04-15T06:28:18+00:00","dateModified":"2025-04-18T09:03:15+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/"},"wordCount":764,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vip-views-11.jpg","articleSection":["Motorsporlar\u0131","Spor Pazarlamas\u0131","Spor Sponsorlu\u011fu"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/","url":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/","name":"Sponsorluk Aktivasyonunun Sponsorluk Haklar\u0131ndan Fark\u0131","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vip-views-11.jpg","datePublished":"2025-04-15T06:28:18+00:00","dateModified":"2025-04-18T09:03:15+00:00","description":"Basit bir \u015fekilde, sadece ayn\u0131 \u015fey olmad\u0131klar\u0131n\u0131 de\u011fil, ayn\u0131 zamanda var olmak i\u00e7in birinin di\u011ferini nas\u0131l gerektirdi\u011fini a\u00e7\u0131klamaya \u00e7al\u0131\u015fal\u0131m.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vip-views-11.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vip-views-11.jpg","width":1381,"height":922,"caption":"Sponsorluk Aktivasyonunun Sponsorluk Haklar\u0131ndan Fark\u0131"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-aktivasyonunun-sponsorluk-haklarindan-farki\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Sponsorluk Aktivasyonunun Sponsorluk Haklar\u0131ndan Fark\u0131"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7bb165381d5e3404094e095cabc0167e","name":"Silvia Schweiger","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/69d98ba8290517744bdcb27b64c18a4a735ed0cac4d0bd39ea418fe3b1019aef?s=96&d=mm&r=g","caption":"Silvia Schweiger"},"description":"Associate Director, Executive Marketing and Commercial at RTR Sports Marketing, a London-based sports marketing company specializing in motorsport for over 25 years. Without sports, life is boring","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/tr\/author\/silvia\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/280349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=280349"}],"version-history":[{"count":1,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/280349\/revisions"}],"predecessor-version":[{"id":281338,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/280349\/revisions\/281338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/191991"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=280349"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=280349"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=280349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}