{"id":280528,"date":"2025-04-15T16:21:30","date_gmt":"2025-04-15T14:21:30","guid":{"rendered":"https:\/\/rtrsports.com\/covid-19-sonrasi-spor-pazarlamasi-neye-benzeyecek\/"},"modified":"2025-07-25T22:01:05","modified_gmt":"2025-07-25T20:01:05","slug":"covid-19-sonrasi-spor-pazarlamasi-neye-benzeyecek","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/covid-19-sonrasi-spor-pazarlamasi-neye-benzeyecek\/","title":{"rendered":"Covid 19 sonras\u0131 spor pazarlamas\u0131 neye benzeyecek?"},"content":{"rendered":"

Spor Pazarlamas\u0131 ve Koronavir\u00fcs<\/h2>\n

Covid-19<\/strong> hayat\u0131n her alan\u0131n\u0131 derinden etkiledi. Bizi ve bizim i\u00e7in de\u011ferli olan her \u015feyi etkiledi: sevdiklerimizi, al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 ve kesinliklerimizi. Bu, her zamankinden daha fazla, t\u00fcm d\u00fcnyadaki aileleri, i\u015fyerlerini ve sa\u011fl\u0131k sistemlerini etkileyen k\u00fcresel bir acil durum olmu\u015ftur.<\/p>\n

Spor<\/strong> \u00fczerindeki etkisi ani ve ac\u0131mas\u0131z oldu. Her yerde etkinlikler, yar\u0131\u015flar, ma\u00e7lar<\/strong> iptal edildi, tak\u0131mlar karantinaya al\u0131nd\u0131, \u015fampiyonalar durduruldu ve hatta k\u00fcresel sporun zirvesi olan Olimpiyatlar<\/strong> s\u00fcresiz olarak ertelendi. Biraz ba\u011flam vermek gerekirse, insanl\u0131k tarihinde b\u00f6yle bir \u015fey hi\u00e7 ya\u015fanmam\u0131\u015ft\u0131.<\/p>\n

Spor pazarlamac\u0131lar\u0131<\/strong><\/a> d\u00fcnyan\u0131n her yerinde kendilerini garip ve yeni bir durumun i\u00e7inde buldular: izleyicileri evde i\u00e7erik<\/strong> i\u00e7in can at\u0131yordu, ancak sporun \u00f6z\u00fc -futbol ma\u00e7lar\u0131, araba yar\u0131\u015flar\u0131, tenis ma\u00e7lar\u0131- \u00fcretilemiyordu. Ayr\u0131ca, bu pazarlamac\u0131lar\u0131n kendileri de evlerinde oturuyorlard\u0131 ve \u00fcst d\u00fczey i\u00e7erik \u00fcretmek i\u00e7in \u00e7ok az ekipmana ya da hi\u00e7 ekipmana sahip de\u011fillerdi.<\/p>\n

Sadece yeni fikirlerin<\/strong> de\u011fil, yepyeni bir spor \u00fcr\u00fcn\u00fc<\/strong> konseptinin de tam zaman\u0131yd\u0131<\/strong>: Evden eve yarat\u0131l\u0131p yay\u0131nlanabilen, hipersonik teknoloji ya da bilgi gerektirmeyen ve nihayetinde sab\u0131rlar\u0131 t\u00fckenmeye ba\u015flayan sponsorlara bir \u015feyler geri verebilen bir \u00fcr\u00fcn<\/strong>.<\/p>\n

\"espor\"<\/a><\/h2>\n

Spor ve e-spor: durdurulamaz bir ivme<\/h2>\n

D\u00fcnyan\u0131n en pop\u00fcler sporlar\u0131n\u0131n<\/strong> bir\u00e7o\u011fu, muhtemelen bu pandeminin en b\u00fcy\u00fck kazananlar\u0131ndan biri olan oyun end\u00fcstrisinin de yard\u0131m\u0131yla ger\u00e7ek sporlardan sanal sporlara ge\u00e7meyi denedi<\/strong>.<\/p>\n

Formula 1<\/strong>, Formula E<\/strong> ve Tenis gibi<\/strong> b\u00fcy\u00fck k\u00fcresel spor serileri, resmi lisansl\u0131 oyunlar\u0131n\u0131 taraftarlar\u0131na sanal bir deneyim sunmak ve sponsorlar\u0131n\u0131 mutlu etmek i\u00e7in kulland\u0131lar. Turnuvalar d\u00fczenlendi, \u00fcnl\u00fcler oyuna kat\u0131ld\u0131 ve d\u00fcnya \u00e7ap\u0131ndaki sporcular yeteneklerini sergileme ya da Twitch takip\u00e7ilerini art\u0131rma \u015fans\u0131 buldu.<\/p>\n

Her ne kadar bu oyunlar “ger\u00e7e\u011fin” yerini tutamasa da, bir anda kendilerinin farkl\u0131 ve daha insani bir y\u00f6n\u00fcn\u00fc sergileme \u015fans\u0131 bulan taraftarlar ve sporcular i\u00e7in bir teselli kayna\u011f\u0131 oldu\u011fu kesin.<\/p>\n

K\u0131sa s\u00fcre i\u00e7inde, \u00e7evrimi\u00e7i etkinlikler daha organize yar\u0131\u015flara ve ma\u00e7lara d\u00f6n\u00fc\u015ft\u00fc, bir\u00e7ok seri ve lig t\u00fcm gridin kat\u0131lmas\u0131n\u0131 istedi ve -sonunda- kazananlar i\u00e7in bir puan sistemi kurdu. Formula E<\/strong> bu anlamda kayda de\u011fer bir ba\u015far\u0131yd\u0131: tamamen elektrikli \u015fampiyona, t\u00fcm s\u00fcr\u00fcc\u00fcleri \u0131\u015f\u0131klarda ve puanlar\u0131 kapmak i\u00e7in tam bir Grand Prix<\/strong> d\u00fczenledi.<\/p>\n

E-sporlara y\u00f6nelik ivme ve ger\u00e7ek etkinliklerle<\/strong> sanal etkinlikler<\/strong> aras\u0131ndaki kar\u0131\u015f\u0131m art\u0131k bir zorunluluk.<\/p>\n

MotoGP ve COVID-19<\/h2>\n

MotoGP<\/strong> de elbette bir istisna de\u011fil. \u0130ki tekerlekli yar\u0131\u015flar\u0131n zirve noktas\u0131 olan ve resmi MotoGP oyunu<\/strong><\/a> Y\u0131llard\u0131r Milestone st\u00fcdyosuna destek veren MotoGP, h\u0131zla espora y\u00f6neldi. Halihaz\u0131rda var olan MotoGP eSpor \u015eampiyonas\u0131<\/strong>, sezon boyunca evden oyuncular taraf\u0131ndan oynanan ve nihayetinde Kas\u0131m ay\u0131nda Valencia Padok<\/strong>‘unda d\u00fczenlenen bir etkinlikte Sezonun son Grand Prix<\/strong>‘si i\u00e7in ortaya \u00e7\u0131kan \u00e7evrimi\u00e7i bir turnuva ile hafifletilen bir sal\u0131n\u0131m.<\/p>\n

Bu nedenle, MotoGP<\/strong> d\u00fcnya \u015fampiyonas\u0131n\u0131n haklar\u0131n\u0131 elinde bulunduran Dorna<\/strong> i\u00e7in ger\u00e7ek s\u00fcr\u00fcc\u00fcleri de i\u015fin i\u00e7ine katmak ve \u015fu anda \u00fc\u00e7\u00fcnc\u00fc tura ula\u015fan sanal bir sezonda yar\u0131\u015ft\u0131rmak hi\u00e7 de zor olmad\u0131. Sanal yar\u0131\u015flar MotoGP<\/strong> yay\u0131nc\u0131lar\u0131 taraf\u0131ndan TV’de yay\u0131nland\u0131 ve ger\u00e7ek GP’lere sunulan t\u00fcm deste\u011fe g\u00fcvenebildi: profesyonel yorum, yar\u0131\u015f \u00f6ncesi ve sonras\u0131 r\u00f6portajlar ve g\u00fc\u00e7l\u00fc bir sosyal medya kapsam\u0131, genel olarak ho\u015f bir deneyimden daha fazlas\u0131n\u0131 sa\u011flad\u0131.<\/p>\n

Yine, ger\u00e7ek lastik ve asfalt ile dijital yar\u0131\u015f\u0131 kar\u015f\u0131la\u015ft\u0131rmak hata olur. Ancak sanal yar\u0131\u015flar, taraftarlar\u0131n sus<\/strong>uzlu\u011funu gidermek ve sponsorlar\u0131n g\u00f6r\u00fcn\u00fcrl\u00fck eksikli\u011fini azaltmak<\/a><\/strong> i\u00e7in etkili ve uygulanabilir bir yoldur.<\/p>\n

\"COVID-19<\/a><\/h2>\n

Spor ve Sosyal Medya h\u0131zla geli\u015fiyor, ancak uzun i\u00e7erik de \u00f6yle<\/h2>\n

Herkesin tahmin etti\u011fi gibi, sosyal medya<\/strong> bu salg\u0131n boyunca \u00e7ok b\u00fcy\u00fck bir rol oynad\u0131<\/strong>; tak\u0131mlar ve sporcular<\/strong>, profillerini kullanarak taraftarlar\u0131n\u0131n ilgisini \u00e7ekmeye ve g\u00fcndemde kalmaya \u00e7al\u0131\u015ft\u0131lar<\/strong>. Sosyal medya pazarlamac\u0131lar\u0131, yepyeni bir \u015fov program\u0131n\u0131 telafi edebilecek eski ve yeni bir dizi \u00e7\u00f6z\u00fcm\u00fc sergilemek i\u00e7in ger\u00e7ekten de \u00e7antalar\u0131n\u0131 kar\u0131\u015ft\u0131rmak zorunda kald\u0131lar.<\/p>\n

Instagram hikayelerinden<\/strong> Facebook ya\u015famlar\u0131na<\/strong>, \u00e7evrimi\u00e7i aperatiflerden podcast’lere, geriye d\u00f6n\u00fc\u015flerden yar\u0131\u015fmalara, bu 60 g\u00fcnde sosyal medya hakk\u0131nda son 6 y\u0131lda \u00f6\u011frendi\u011fimizden daha fazlas\u0131n\u0131 \u00f6\u011frenmi\u015f olmam\u0131z m\u00fcmk\u00fcn.<\/p>\n

\u0130nternette her g\u00fcn yay\u0131nlanan i\u00e7erik o kadar g\u00f6rkemli ve boldu ki, yava\u015f yava\u015f yeni bir sorun ortaya \u00e7\u0131kmaya ba\u015flad\u0131:<\/a> ekran s\u00fcresi t\u00fckenmi\u015fli\u011fi<\/strong>. Zaman t\u00fcnelleri bir ba\u015fka Instagram r\u00f6portaj\u0131 ve bir ba\u015fka foto\u011fraf yar\u0131\u015fmas\u0131yla t\u0131kanmaya ba\u015flayan evdeki insanlar, daha kaliteli \u00fcr\u00fcnlere \u00f6zlem duyarak bu sosyal \u015f\u00f6lenden geri ad\u0131m atmaya ba\u015flad\u0131.<\/p>\n

T\u00fcm i\u00e7eri\u011fin hevesle t\u00fcketildi\u011fi bir ilk a\u015famadan<\/strong> sonra, izleyiciler i\u00e7in ikinci ad\u0131m neyi izleyeceklerini dikkatle se\u00e7mekti. Kaliteye y\u00f6nelmenin ve taraftarlara y\u00f6nelik t\u00fcm faaliyetleri hassas bir \u015fekilde yap\u0131land\u0131rman\u0131n zaman\u0131 \u00e7oktan geldi.<\/p>\n

Bu nedenle, sosyal medya her pazarlamac\u0131n\u0131n alet \u00e7antas\u0131nda \u00e7ok g\u00fc\u00e7l\u00fc bir ara\u00e7 olmaya devam ederken, salg\u0131n hastal\u0131klar\u0131n bize yar\u0131 unutulmu\u015f bir taktik t\u00fcr\u00fcne geri d\u00f6n\u00fc\u015f\u00fc g\u00f6stermesi \u015fa\u015f\u0131rt\u0131c\u0131 olmamal\u0131d\u0131r: uzun bi\u00e7imli i\u00e7erik<\/strong>.<\/p>\n

Spor belgeselleri<\/strong>, spor temelli diziler ve belgesel<\/strong> filmler<\/strong> bu karantinada madalyonun di\u011fer y\u00fcz\u00fcn\u00fc temsil ediyor. Netflix’in “drive to survive<\/strong>“, “Sunderland ’til i die<\/strong>” veya Red Bull’un “undaunted<\/strong>” gibi \u00fcst d\u00fczey yap\u0131mlar\u0131 kesinlikle yeni bir zafer ya\u015fad\u0131.<\/p>\n

Liste sonsuz olsa da, bir\u00e7ok yorumcu taraf\u0131ndan “y\u00fczy\u0131l\u0131n TV olay\u0131” olarak adland\u0131r\u0131lan NBA temal\u0131 Netflix dizisi “The Last Dance<\/strong>“in ola\u011fan\u00fcst\u00fc ba\u015far\u0131s\u0131ndan burada bahsetmemiz gerekiyor; dizi ilk 4 b\u00f6l\u00fcmde sadece ABD’de 24+ Milyon izleyici \u00e7ekti.<\/p>\n

Yeni bir trend ortaya \u00e7\u0131kmaya ba\u015flad\u0131: Koronavir\u00fcs ve G\u00f6r\u00fc\u015fler, yeni zorluklar<\/h2>\n

Ge\u00e7ti\u011fimiz haftalarda tak\u0131mlar ya da etkinliklerden ziyade sporcular<\/strong> ilgi oda\u011f\u0131 oldu. Sahalarda ya da asfaltta herhangi bir aksiyon ya\u015fanmazken, sporcular ve spor kad\u0131nlar\u0131 taraftarlar\u0131n ve medyan\u0131n odak noktas\u0131n\u0131n b\u00fcy\u00fck bir b\u00f6l\u00fcm\u00fcn\u00fc olu\u015fturdu.<\/p>\n

Yine e\u015fi benzeri g\u00f6r\u00fclmemi\u015f bir durumdu: bu s\u00fcper y\u0131ld\u0131zlar ma\u00e7larda ve bas\u0131n toplant\u0131lar\u0131nda hem gazetecilerle hem de merakl\u0131larla muhatap olmaya kesinlikle al\u0131\u015fk\u0131nlar, ancak koltuklar\u0131nda otururken bir yabanc\u0131 taraf\u0131ndan Instagram’da r\u00f6portaj yapmak s\u00f6z konusu oldu\u011funda neredeyse s\u0131f\u0131r deneyime sahipler.<\/p>\n

Tam eri\u015fimin hem riskler hem de f\u0131rsatlar sunan iki ucu keskin bir k\u0131l\u0131\u00e7 oldu\u011funu<\/strong> bazen zor yoldan \u00f6\u011frendik. Do\u011fal olarak daha d\u0131\u015fa d\u00f6n\u00fck ve sosyal olanlar, ileti\u015fimsel olman\u0131n kilit \u00f6nem ta\u015f\u0131d\u0131\u011f\u0131 durumlarda y\u00fcksek oranda \u00f6d\u00fcllendirilme e\u011filimindeyken, do\u011fas\u0131 gere\u011fi daha utanga\u00e7 olanlar karma\u015fan\u0131n i\u00e7inden \u00e7\u0131kmakta zorlan\u0131yor.<\/p>\n

Bu niteliklerin e\u011fitilebilece\u011fini ve e\u011fitilmesi gerekti\u011fini ke\u015ffettik:<\/strong> istisnai bir sporcu olmak, istisnai bir ileti\u015fimci olmak anlam\u0131na gelmiyor. Bu nedenle, ortaklar\u0131 veya sponsorlar\u0131 lehine en iyi performanslar\u0131n\u0131 sergilemelerini sa\u011flamak i\u00e7in onlar\u0131 saha veya pist d\u0131\u015f\u0131nda da e\u011fitmek gerekir.<\/p>\n

Sosyal medya kullan\u0131m\u0131n\u0131n temelleri, PR e\u011fitimi ve garip soru y\u00f6netimi bundan b\u00f6yle sporcular ve spor kad\u0131nlar\u0131 i\u00e7in daha da gerekli olacakt\u0131r. Acil durum ileti\u015fimi konusundaki destekleri de g\u00f6revlerinin bir par\u00e7as\u0131 olmal\u0131 ve s\u00f6zle\u015fmelerle onaylanmal\u0131d\u0131r.<\/p>\n

Yine, spor pazarlamas\u0131n\u0131n ve spor pazarlamac\u0131lar\u0131n\u0131n pandemilerden devralaca\u011f\u0131 \u015feylerden biri de budur.<\/p>\n

COVID-19’dan sonra spor arac\u0131l\u0131\u011f\u0131yla nas\u0131l reklam verebilirim?<\/h2>\n

Sponsorlar, varl\u0131klar\u0131n\u0131 hedef kitlelerine ula\u015fmak i\u00e7in kullanarak salg\u0131nlar arac\u0131l\u0131\u011f\u0131yla reklam vermeye devam edebilir, ilk ba\u015fta sosyal sorumluluk mesajlar\u0131 verebilir ve b\u00f6ylece hedefle olan ili\u015fkilerini g\u00fc\u00e7lendirebilirler.<\/p>\n

Ki\u015fisel g\u00f6r\u00fc\u015f\u00fcme g\u00f6re sponsorlar tak\u0131mlar\u0131na sad\u0131k kalmal\u0131 ve<\/strong> en az taraftarlar kadar sevdikleri renklere ba\u011fl\u0131 olmal\u0131d\u0131r.<\/p>\n

E\u011fer sponsorluk g\u00fc\u00e7l\u00fc ili\u015fkiler ve ba\u011flar yaratan bir ara\u00e7sa, bu kesinlikle ili\u015fkinin g\u00fcc\u00fcn\u00fcn test edilip peki\u015ftirilebilece\u011fi anlardan biridir. Bunun da \u00f6tesinde, bu durum marka itibar\u0131 ve tercihi yaratman\u0131n anahtar\u0131d\u0131r: b\u00f6yle zamanlarda tak\u0131mlar\u0131 terk eden sponsorlar\u0131 takdir edecek pek fazla taraftar yoktur.<\/p>\n

Sonunda her \u015fey normale d\u00f6nd\u00fc\u011f\u00fcnde, sad\u0131k markalar daha g\u00fc\u00e7l\u00fc bir konumdan yola \u00e7\u0131kacak ve hayranlar\u0131n minnettarl\u0131\u011f\u0131 daha g\u00fc\u00e7l\u00fc, daha etkili bir ba\u011fla sonu\u00e7lanacakt\u0131r. Bir t\u00fcr “bunu birlikte atlatt\u0131k<\/strong>” felsefesi. Ayr\u0131ca, \u015fimdiden bir sponsorluk program\u0131 ba\u015flatman\u0131n markalara, tesisin destek\u00e7isinin minnettarl\u0131\u011f\u0131n\u0131 ve takdirini kazand\u0131raca\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcyorum.<\/p>\n

<\/h2>\n

\"Tenis\"<\/a><\/h2>\n

Yeniden A\u00e7\u0131lan Spor: Sonsuzlu\u011fa ve \u00d6tesine<\/h2>\n

Son olarak, odadaki fili ele almam\u0131z gerekiyor.<\/p>\n

COVID \u00f6ncesi duruma geri d\u00f6nmek<\/strong> aylar, hatta y\u0131llar alacakt\u0131r ve bu \u00f6zellikle spor i\u00e7in ge\u00e7erlidir<\/strong>. Sadece alt\u0131 ay \u00f6nce gayet normal g\u00f6r\u00fcnen, birlikte yar\u0131\u015flara gitmek veya D\u00fcnya Kupas\u0131 i\u00e7in bir meydanda toplanmak gibi \u015feyler art\u0131k \u00e7ok uzak bir hayal. Bir\u00e7o\u011fumuzun d\u00fczenli olarak yapt\u0131\u011f\u0131 gibi, ba\u015fka bir \u00fclkedeki bir etkinli\u011fe kat\u0131lmak i\u00e7in u\u00e7a\u011fa binmek bile \u00f6n\u00fcm\u00fczdeki aylar i\u00e7in s\u00f6z konusu de\u011fil.<\/p>\n

Acil durumun sona ermesi, ge\u00e7mi\u015fe bir geri d\u00f6n\u00fc\u015f makinesi yolculu\u011fundan ziyade<\/a> b\u00fcy\u00fck \u00f6l\u00e7\u00fcde yeni bir ba\u015flang\u0131\u00e7la sonu\u00e7lanacakt\u0131r ve bundan sonra ne olaca\u011f\u0131 da ayn\u0131 derecede \u00f6nemlidir.<\/p>\n

T\u00fcm b\u00fcy\u00fck seriler ve \u015fampiyonalar halihaz\u0131rda \u00e7izim tahtas\u0131nda, b\u00fcy\u00fck yar\u0131\u015fmalar\u0131 ve turnuvalar\u0131 yeniden a\u00e7mak i\u00e7in yeni ara\u00e7lar ve senaryolar tasarl\u0131yor. Burada teorik bir \u015fey yok: aksine, sorun \u00e7ok pragmatik bir sorun. Oyuncular\u0131n test edilmesi, personelin gerekli ve gereksiz olarak ayr\u0131lmas\u0131, di\u011fer insanlarla temastan ka\u00e7\u0131n\u0131lmas\u0131, seyahatlerin yeniden d\u00fc\u015f\u00fcn\u00fclmesi, tesislere eri\u015fimin yeniden tasarlanmas\u0131 gerekiyor<\/strong>.<\/p>\n

Ger\u00e7ekten de yepyeni bir d\u00fcnya ama dahas\u0131 da var. Taraftarlar\u0131n uzun bir s\u00fcre arenalara, stadyumlara ve yar\u0131\u015f pistlerine girmesine izin verilmeyecek ve bu durum TV haklar\u0131 ve turnuvalar\u0131n tamamlanmas\u0131 gibi \u00f6nemli konular\u0131 kurtar\u0131rken, g\u00f6r\u00fcn\u00fcrl\u00fc\u011fe ba\u011fl\u0131 olmayan sponsorluklar, a\u011f\u0131rlama paketleri, VIP s\u00fcitleri, ma\u00e7 g\u00fcn\u00fc gelirleri gibi di\u011fer hususlar i\u00e7in de ciddi bir tehdit olu\u015fturuyor<\/strong>.<\/p>\n

Cevaplanmas\u0131 gereken pek \u00e7ok soru var.<\/strong> \u00d6rne\u011fin, deneyimsel pazarlama denklemin d\u0131\u015f\u0131nda kal\u0131rsa ve taraftarlarla etkile\u015fim kurmak i\u00e7in taraftar b\u00f6lgeleri veya \u00e7evrimd\u0131\u015f\u0131 f\u0131rsatlar olmazsa, spor tesisleri sponsorlar\u0131na ne sunacakt\u0131r? Ve ma\u00e7 g\u00fcn\u00fc paralar\u0131 hi\u00e7bir yerde bulunamazsa ve yerel sponsorluklar e\u015fikte veya zay\u0131flarsa spor ekonomilerine ne olur?<\/p>\n

Bu kadar m\u0131 yani? T\u00fcm umutlar t\u00fckendi mi? Ben \u00f6yle d\u00fc\u015f\u00fcnm\u00fcyorum. <\/strong><\/p>\n

Sporu yeniden a\u00e7mak, her \u015feyden \u00f6nce sporu ve spor pazarlamas\u0131n\u0131 yeniden d\u00fc\u015f\u00fcnmek anlam\u0131na gelir.<\/strong><\/p>\n

Bunu bir tehlike b\u00f6lgesinden ziyade bir f\u0131rsat<\/strong> olarak de\u011ferlendirirsek, bu durumdan e\u015fi benzeri g\u00f6r\u00fclmemi\u015f bir bilgi birikimi, uzmanl\u0131k ve bir dizi yeni ara\u00e7la \u00e7\u0131kaca\u011f\u0131z. Nihayetinde, spor pazarlamac\u0131lar\u0131 olarak bizlerin ve spor end\u00fcstrisindeki di\u011fer herkesin \u00f6n\u00fcm\u00fczdeki 12 ila 24 ay i\u00e7inde yapacaklar\u0131, gelece\u011fin sporunu \u015fekillendirecektir.<\/p>\n","protected":false},"excerpt":{"rendered":"

Spor Pazarlamas\u0131 ve Koronavir\u00fcs Covid-19 hayat\u0131n her alan\u0131n\u0131 derinden etkiledi. Bizi ve bizim i\u00e7in de\u011ferli olan her \u015feyi etkiledi: sevdiklerimizi, al\u0131\u015fkanl\u0131klar\u0131m\u0131z\u0131 ve kesinliklerimizi. Bu, her zamankinden daha fazla, t\u00fcm d\u00fcnyadaki aileleri, i\u015fyerlerini ve sa\u011fl\u0131k sistemlerini etkileyen k\u00fcresel bir acil durum olmu\u015ftur. Spor \u00fczerindeki etkisi ani ve ac\u0131mas\u0131z oldu. Her yerde etkinlikler, yar\u0131\u015flar, ma\u00e7lar iptal edildi, […]<\/p>\n","protected":false},"author":14,"featured_media":188350,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200],"tags":[],"class_list":["post-280528","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi"],"acf":[],"contentshake_article_id":"","yoast_head":"\nCOVID-19 sonras\u0131 Spor Pazarlamas\u0131 nas\u0131l olacak? | RTR Sports<\/title>\n<meta name=\"description\" content=\"COVID-19'dan sonra spor pazarlamas\u0131 hakk\u0131nda ne bilmelisiniz? 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