{"id":280554,"date":"2020-03-13T08:00:07","date_gmt":"2020-03-13T07:00:07","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorluklar-ve-koronavirus-spor-yatirimlari-uzerindeki-etkilerin-azaltilmasi\/"},"modified":"2026-09-21T19:08:07","modified_gmt":"2026-09-21T17:08:07","slug":"sponsorluklar-ve-koronavirus-spor-yatirimlari-uzerindeki-etkilerin-azaltilmasi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluklar-ve-koronavirus-spor-yatirimlari-uzerindeki-etkilerin-azaltilmasi\/","title":{"rendered":"Bir sponsorlu\u011fu aksakl\u0131klara kar\u015f\u0131 korumak: m\u00fccbir sebep ve maddeler"},"content":{"rendered":"

Neredeyse herkes sponsorlu\u011fu alan sat\u0131n almak gibi ele al\u0131r. Bu y\u00fczden bir yar\u0131\u015f iptal oldu\u011funda ya da bir s\u00fcr\u00fcc\u00fc sakatland\u0131\u011f\u0131nda, sat\u0131n ald\u0131klar\u0131n\u0131n bir hak de\u011fil bir vaat oldu\u011funu fark ederler.<\/em><\/p>\n

Eyl\u00fcl 2026’da g\u00fcncellendi.<\/em><\/p>\n

Motorsporda beklenmedik olan istisna de\u011fil, bir b\u00fct\u00e7e kalemidir. Bir sezon sekiz ay s\u00fcrer, yirmi kadar \u00fclkeden ge\u00e7er ve motosikletlere, havaya, takvimlere, y\u00f6netmeliklere ve insanlara ba\u011fl\u0131d\u0131r. Otuz y\u0131ll\u0131k m\u00fczakere hayat\u0131mda hi\u00e7bir sezonun ocak ay\u0131nda sat\u0131ld\u0131\u011f\u0131 gibi birebir ge\u00e7ti\u011fini g\u00f6rmedim. Ayakta kalan yat\u0131r\u0131mla da\u011f\u0131lan yat\u0131r\u0131m aras\u0131ndaki fark \u015fansta de\u011fil: neredeyse hi\u00e7 kimsenin dikkatle okumad\u0131\u011f\u0131 \u00fc\u00e7 sayfal\u0131k s\u00f6zle\u015fme maddelerinde.<\/p>\n

M\u00fc\u015fterilerle kulland\u0131\u011f\u0131m benzetme \u00fcr\u00fcn sigortas\u0131d\u0131r. Ciddi hi\u00e7bir \u00e7ift\u00e7i dolu ya\u011farsa ne olaca\u011f\u0131n\u0131 bilmeden tohum almaz. Buna kar\u015f\u0131l\u0131k bir\u00e7ok pazarlama direkt\u00f6r\u00fc, ticari takviminin en \u00f6nemli yar\u0131\u015f\u0131 iptal edilirse ne olaca\u011f\u0131n\u0131 bilmeden alt\u0131 haneli sponsorluklara imza atar.<\/p>\n

1. \u015eirket asl\u0131nda ne sat\u0131n al\u0131yor<\/h2>\n

\u0130lk a\u00e7\u0131klama hukuki de\u011fil teknik. Sponsorluk, kaporta \u00fczerinde fiziksel bir alan sat\u0131n almak de\u011fildir: genellikle g\u00f6r\u00fcn\u00fcrl\u00fck, marka ve g\u00f6rsel kullan\u0131m\u0131, hospitality eri\u015fimi, dijital varl\u0131k ve bazen s\u00fcr\u00fcc\u00fc g\u00fcnlerini i\u00e7eren bir haklar paketini sat\u0131n almakt\u0131r. Bu haklar\u0131n her birinin kendi risk maruziyeti vard\u0131r. Yar\u0131\u015f iptal olsa bile g\u00f6rseller kullan\u0131labilir kal\u0131r, hospitality kalmaz. Televizyon g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc takvime ba\u011fl\u0131d\u0131r, marka kullan\u0131m\u0131 de\u011fildir.<\/p>\n

Bir s\u00f6zle\u015fme bu unsurlar\u0131 tek blok olarak ele ald\u0131\u011f\u0131nda, her aksakl\u0131k hesap yerine ilke tart\u0131\u015fmas\u0131na d\u00f6n\u00fc\u015f\u00fcr. Ayr\u0131 ayr\u0131 ele ald\u0131\u011f\u0131nda ise ayn\u0131 iptal, \u00f6l\u00e7\u00fclebilir ve orant\u0131l\u0131 bir indirim \u00fcretir ve kimse tart\u0131\u015fmaz.<\/p>\n

2. Aksakl\u0131klar\u0131n s\u0131n\u0131fland\u0131rmas\u0131<\/h2>\n

D\u00f6rt aile vard\u0131r ve sonu\u00e7lar\u0131 farkl\u0131 oldu\u011fu i\u00e7in s\u00f6zle\u015fmede farkl\u0131 adlarla yaz\u0131lmalar\u0131 gerekir.<\/p>\n

M\u00fccbir sebep olay\u0131.<\/strong> Salg\u0131nlar, sava\u015flar, afetler, bir otoritenin kararlar\u0131. 2020’de MotoGP’yi a\u00e7\u0131l\u0131\u015f yar\u0131\u015f\u0131ndan sonra durduran ve ancak temmuzda, Jerez’de, seyircisiz yeniden ba\u015flatan kategori budur. Madde yaln\u0131zca y\u00fck\u00fcml\u00fcl\u00fckleri ask\u0131ya almakla yetinmemeli: bedelin nas\u0131l yeniden hesaplanaca\u011f\u0131n\u0131, hangi s\u00fcrede ve hangi ayni alternatiflerle yap\u0131laca\u011f\u0131n\u0131 s\u00f6ylemelidir.<\/p>\n

Hizmetin azalmas\u0131.<\/strong> Her \u015fey iptal olmaz: \u00e7o\u011fu zaman seyircisiz ko\u015fulur, takvim k\u0131sal\u0131r ya da bir pist de\u011fi\u015fir. Burada \u00f6nceden yaz\u0131lm\u0131\u015f bir orant\u0131l\u0131l\u0131k \u00f6l\u00e7\u00fct\u00fc gerekir; genellikle fiilen d\u00fczenlenen etkinlik say\u0131s\u0131na veya fiilen sunulan haklar\u0131n de\u011ferine ba\u011flan\u0131r.<\/p>\n

Sportif aksakl\u0131k.<\/strong> Yar\u0131m sezon sakatlanan bir s\u00fcr\u00fcc\u00fc, \u00fcretici de\u011fi\u015ftiren bir tak\u0131m, el de\u011fi\u015ftiren bir ekip. Bunlar her y\u0131l birilerinin ba\u015f\u0131na gelen ola\u011fan olaylard\u0131r. S\u00f6zle\u015fme, \u015firketin tazminata m\u0131, ikameye mi yoksa hi\u00e7bir \u015feye mi hak kazand\u0131\u011f\u0131n\u0131 ve hangi e\u015fiklerde oldu\u011funu \u00f6nceden belirlemelidir.<\/p>\n

Kural de\u011fi\u015fikli\u011fi.<\/strong> Mevcut d\u00f6ng\u00fcn\u00fcn en hafife al\u0131nan riski budur. Formula 1, 2026’da her \u015feyi de\u011fi\u015ftirdi: g\u00fc\u00e7 \u00fcniteleri termik ve elektrik aras\u0131nda neredeyse e\u015fit b\u00f6l\u00fcnd\u00fc ve Cadillac on birinci tak\u0131m olarak geldi. MotoGP ise 2027’de de\u011fi\u015fecek: 1000’den 850 cc’ye inecek, y\u00fckseklik ayar cihazlar\u0131n\u0131 yasaklayacak ve %100 fosil olmayan yak\u0131ta ge\u00e7ecek. Teknik bir reformun \u00fczerinden ge\u00e7en \u00fc\u00e7 y\u0131ll\u0131k bir s\u00f6zle\u015fmeye imza atan, ayn\u0131 s\u00f6zle\u015fmeyle iki farkl\u0131 \u00fcr\u00fcn sat\u0131n al\u0131r ve \u00e7o\u011fu zaman bunu fark etmez.<\/p>\n

3. Maddeyi k\u00e2rl\u0131 k\u0131lan rakamlar<\/h2>\n

Bu sayfalar\u0131 m\u00fczakere etmek i\u00e7in net bir ekonomik gerek\u00e7e var. 2025’te MotoGP pistlere bir \u00f6nceki y\u0131l\u0131n 3,03 milyonuna kar\u015f\u0131l\u0131k 3,6 milyon seyirci getirdi; yirmi iki yar\u0131\u015fta dokuz seyirci rekoru k\u0131r\u0131ld\u0131 ve Fransa’da 311.797 ki\u015fiyle mutlak rekor geldi. K\u00fcresel taraftar taban\u0131 2024’e g\u00f6re %12 art\u0131\u015fla 632 milyon ki\u015fiye ula\u015ft\u0131.<\/p>\n

Bu h\u0131zda b\u00fcy\u00fcyen bir \u015fampiyona her bir etkinli\u011fi daha de\u011ferli, dolay\u0131s\u0131yla kaybetmeyi daha pahal\u0131 h\u00e2le getirir. 2019’da birka\u00e7 bin euro de\u011ferindeki ayn\u0131 orant\u0131l\u0131l\u0131k maddesi bug\u00fcn \u00e7ok daha fazlas\u0131n\u0131 ifade eder, \u00e7\u00fcnk\u00fc daha y\u00fcksek bir etkinlik ba\u015f\u0131 de\u011feri korur. Bana g\u00f6re bu, finans direkt\u00f6rlerinin hemen kavrad\u0131\u011f\u0131, pazarlama birimlerinin ise hafife ald\u0131\u011f\u0131 bir hesapt\u0131r: madde karamsarl\u0131ktan m\u00fczakere edilmez, s\u00f6zle\u015fmenin harcanan zamana kar\u015f\u0131l\u0131k korunan para oran\u0131 en iyi b\u00f6l\u00fcm\u00fc oldu\u011fu i\u00e7in m\u00fczakere edilir.<\/p>\n

4. Tekrarland\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fc\u011f\u00fcm \u00fc\u00e7 hata<\/h2>\n

Birincisi, s\u00f6zle\u015fme k\u0131sm\u0131n\u0131 ticari bir brifing vermeden hukuk birimine devretmek. Avukat \u015firketi hukuki riskten korur ama sat\u0131n al\u0131nan haklar\u0131n hangilerinin pazarlama plan\u0131 i\u00e7in ger\u00e7ekten \u00f6nemli oldu\u011funu bilmez ve her \u015feyi ayn\u0131 \u00f6l\u00e7\u00fcde savunma e\u011filimindedir.<\/p>\n

\u0130kincisi, property’nin standart metnini kabul etmek. O metin property’yi korumak i\u00e7in yaz\u0131lm\u0131\u015ft\u0131r, bu me\u015frudur, ve \u00e7o\u011fu durumda ilk turun d\u00fc\u015f\u00fcnd\u00fcrd\u00fc\u011f\u00fcnden \u00e7ok daha fazla m\u00fczakereye a\u00e7\u0131kt\u0131r.<\/p>\n

\u00dc\u00e7\u00fcnc\u00fcs\u00fc ve en pahal\u0131s\u0131, iadenin en iyi \u00e7\u00f6z\u00fcm oldu\u011funu sanmak. Neredeyse hi\u00e7bir zaman de\u011fildir. Bir etkinli\u011fin etraf\u0131na ileti\u015fim plan\u0131 kurmu\u015f bir \u015firket paras\u0131n\u0131 geri istemez: planlad\u0131\u011f\u0131 temaslar\u0131, g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc ve f\u0131rsat\u0131 ister. Ayni tazminatlar, ek g\u00fcnler, geni\u015fletilmi\u015f dijital haklar, ikame etkinlikler, genellikle muhasebe alaca\u011f\u0131ndan daha de\u011ferlidir ve kar\u015f\u0131 tarafa daha ucuza gelir. Ba\u015flanacak yer oras\u0131d\u0131r.<\/p>\n

5. Biz nas\u0131l ele al\u0131yoruz<\/h2>\n

Y\u00f6ntem g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden daha yal\u0131n. \u00d6nce paketteki hangi haklar\u0131n pazarlama plan\u0131n\u0131 ta\u015f\u0131d\u0131\u011f\u0131, hangilerinin tamamlay\u0131c\u0131 oldu\u011fu haritalan\u0131r. Sonra her birine bir yeniden hesaplama \u00f6l\u00e7\u00fct\u00fc atan\u0131r, \u00e7\u00fcnk\u00fc hepsi ayn\u0131 de\u011ferde de\u011fildir. Ard\u0131ndan birinci se\u00e7enek olarak ayni tazminat, ikinci se\u00e7enek olarak iade m\u00fczakere edilir. Son olarak s\u00fcreyle tutarl\u0131l\u0131k kontrol edilir: teknik bir reformun \u00fczerinden ge\u00e7en bir anla\u015fman\u0131n sonunda dava de\u011fil, ortas\u0131nda bir g\u00f6zden ge\u00e7irme penceresi olmal\u0131d\u0131r.<\/p>\n

Bu, bir \u015firkete s\u00fcr\u00fcc\u00fc, tak\u0131m, yar\u0131\u015f ve \u015fampiyona aras\u0131nda neye yat\u0131r\u0131m yapaca\u011f\u0131n\u0131<\/a> se\u00e7mesinde yard\u0131m ederken uygulad\u0131\u011f\u0131m\u0131z yakla\u015f\u0131m\u0131n ayn\u0131s\u0131d\u0131r ve MotoGP sponsorluklar\u0131ndan<\/a> Formula 1<\/a>‘e kadar her kategori i\u00e7in ge\u00e7erlidir. Bir \u015fey ters gitti\u011finde, ki er ya da ge\u00e7 gider, geriye ileti\u015fim b\u00f6l\u00fcm\u00fc kal\u0131r; onu sporda kriz ileti\u015fimi rehberimizde<\/a> ele ald\u0131k.<\/p>\n

Bir sponsorluk dolu ya\u011farken korunmaz. Ocak ay\u0131nda, \u00fc\u00e7 sayfal\u0131k s\u00f6zle\u015fmeyle korunur. Her zaman.<\/p>\n

Kaynaklar:<\/strong> MotoGP, 2025’te rekor b\u00fcy\u00fcme<\/a> \u00b7 MotoGP, 2025 seyirci say\u0131s\u0131 3,6 milyonu a\u015ft\u0131<\/a> \u00b7 MotoGP, 2027 teknik y\u00f6netmeli\u011fi<\/a> \u00b7 Formula 1, 2026 y\u00f6netmelik rehberi<\/a><\/p>\n

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S\u0131k sorulan sorular<\/b><\/h2>\r\n \r\n
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\r\n Sponsorluk s\u00f6zle\u015fmesinde m\u00fccbir sebep maddesi neleri kapsamal\u0131?<\/b>\r\n <\/h3>\r\n\r\n
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Yaln\u0131zca taraflar\u0131n y\u00fck\u00fcml\u00fcl\u00fcklerini ask\u0131ya almakla yetinmemeli. Etkinlik hi\u00e7 yap\u0131lmad\u0131\u011f\u0131nda ya da daralt\u0131lm\u0131\u015f bi\u00e7imde yap\u0131ld\u0131\u011f\u0131nda bedelin nas\u0131l yeniden hesaplanaca\u011f\u0131n\u0131, bu hesab\u0131n hangi s\u00fcrede yap\u0131laca\u011f\u0131n\u0131 ve hangi ayni tazminatlar\u0131n ge\u00e7erli olaca\u011f\u0131n\u0131, \u00f6rne\u011fin ek g\u00fcnler, geni\u015fletilmi\u015f dijital haklar veya ikame etkinlikler, a\u00e7\u0131k\u00e7a belirtmelidir.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Spor sponsorlu\u011fu s\u00f6zle\u015fmesinde hangi aksakl\u0131klar d\u00fczenlenmeli?<\/b>\r\n <\/h3>\r\n\r\n
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D\u00f6rt aile: m\u00fccbir sebep olaylar\u0131 (salg\u0131n, sava\u015f, otorite kararlar\u0131), hizmetin azalmas\u0131 (seyircisiz yar\u0131\u015flar, k\u0131salan takvim, de\u011fi\u015fen pist), sportif aksakl\u0131k (sakatlanan s\u00fcr\u00fcc\u00fc, \u00fcretici veya tak\u0131m sahipli\u011fi de\u011fi\u015fimi) ve sat\u0131n al\u0131nan \u00fcr\u00fcn\u00fc s\u00f6zle\u015fme s\u00fcresince de\u011fi\u015ftiren teknik kural de\u011fi\u015fiklikleri.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n \u0130ade mi ayni tazminat m\u0131 daha iyi?<\/b>\r\n <\/h3>\r\n\r\n
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\u00c7o\u011fu durumda ayni tazminat. Bir etkinli\u011fin etraf\u0131na ileti\u015fim plan\u0131 kurmu\u015f \u015firket, kaybetti\u011fi de\u011feri muhasebe alaca\u011f\u0131yla geri kazanmaz: ek g\u00fcnler, geni\u015fletilmi\u015f dijital haklar veya ikame etkinlikler yoluyla temas ve g\u00f6r\u00fcn\u00fcrl\u00fck olarak geri kazan\u0131r. Bunlar kar\u015f\u0131 tarafa da daha ucuza gelir, dolay\u0131s\u0131yla m\u00fczakerede elde edilmesi daha kolayd\u0131r.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Teknik kural de\u011fi\u015fikli\u011fi neden s\u00f6zle\u015fmesel bir risktir?<\/b>\r\n <\/h3>\r\n\r\n
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\u00c7\u00fcnk\u00fc s\u00f6zle\u015fme s\u00fcresi i\u00e7inde sportif \u00fcr\u00fcn\u00fc de\u011fi\u015ftirir. Formula 1 2026’da g\u00fc\u00e7 \u00fcnitelerini ve aerodinami\u011fi de\u011fi\u015ftirdi ve Cadillac on birinci tak\u0131m olarak kat\u0131ld\u0131; MotoGP 2027’de 1000’den 850 cc’ye ge\u00e7ecek, y\u00fckseklik ayar cihazlar\u0131 yasaklanacak ve yak\u0131t %100 fosil olmayan h\u00e2le gelecek. Reformun \u00fczerinden ge\u00e7en \u00e7ok y\u0131ll\u0131k bir anla\u015fmada orta vadeli g\u00f6zden ge\u00e7irme penceresi bulunmal\u0131d\u0131r.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Tek bir etkinli\u011fin kayb\u0131 bug\u00fcn ne kadar a\u011f\u0131r?<\/b>\r\n <\/h3>\r\n\r\n
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Ge\u00e7mi\u015fe g\u00f6re daha a\u011f\u0131r, \u00e7\u00fcnk\u00fc etkinlik ba\u015f\u0131na de\u011fer artt\u0131. 2025’te MotoGP pistlerde bir \u00f6nceki y\u0131l\u0131n 3,03 milyonuna kar\u015f\u0131l\u0131k 3,6 milyon seyirci ve 632 milyon ki\u015filik k\u00fcresel taraftar taban\u0131 kaydetti; bu 2024’e g\u00f6re %12 art\u0131\u015f demek. Orant\u0131l\u0131l\u0131k maddesi b\u00f6ylece birka\u00e7 y\u0131l \u00f6ncesine g\u00f6re daha y\u00fcksek bir birim de\u011feri korur.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

Neredeyse herkes sponsorlu\u011fu alan sat\u0131n almak gibi ele al\u0131r. Bu y\u00fczden bir yar\u0131\u015f iptal oldu\u011funda ya da bir s\u00fcr\u00fcc\u00fc sakatland\u0131\u011f\u0131nda, sat\u0131n ald\u0131klar\u0131n\u0131n bir hak de\u011fil bir vaat oldu\u011funu fark ederler. Eyl\u00fcl 2026’da g\u00fcncellendi. Motorsporda beklenmedik olan istisna de\u011fil, bir b\u00fct\u00e7e kalemidir. Bir sezon sekiz ay s\u00fcrer, yirmi kadar \u00fclkeden ge\u00e7er ve motosikletlere, havaya, takvimlere, y\u00f6netmeliklere […]<\/p>\n","protected":false},"author":14,"featured_media":188290,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20024,20026],"tags":[],"class_list":["post-280554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing-sportivo","category-sponsorizzazioni-sportive"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSponsorlu\u011fu aksakl\u0131klara kar\u015f\u0131 korumak: maddeler<\/title>\n<meta name=\"description\" content=\"M\u00fccbir sebep, hizmetin azalmas\u0131, sportif aksakl\u0131k ve kural de\u011fi\u015fikli\u011fi: bir sponsorluk yat\u0131r\u0131m\u0131n\u0131 koruyan d\u00f6rt s\u00f6zle\u015fme maddesi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/tr\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/280554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=280554"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/280554\/revisions"}],"predecessor-version":[{"id":355961,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/280554\/revisions\/355961"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/188290"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=280554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=280554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=280554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}