{"id":282067,"date":"2024-11-07T09:08:41","date_gmt":"2024-11-07T08:08:41","guid":{"rendered":"https:\/\/rtrsports.com\/sponsorluk-stratejilerini-optimize-etmek-icin-analitik-nasil-kullanilir\/"},"modified":"2026-10-30T05:36:08","modified_gmt":"2026-10-30T04:36:08","slug":"sponsorluk-stratejilerini-optimize-etmek-icin-analitik-nasil-kullanilir","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-stratejilerini-optimize-etmek-icin-analitik-nasil-kullanilir\/","title":{"rendered":"Sponsorluk stratejilerini \u00f6l\u00e7mek ve optimize etmek i\u00e7in analitik nas\u0131l kullan\u0131l\u0131r"},"content":{"rendered":"<p>2025&#8217;te Sachsenring&#8217;deki MotoGP Almanya Grand Prix&#8217;si, sezonun sosyal medyadaki en iyi rakamlar\u0131na ula\u015fan hafta sonu oldu: Blinkfire Analytics&#8217;in analizine g\u00f6re Marc M\u00e1rquez&#8217;in pole, Sprint ve yar\u0131\u015f zaferleriyle domine etti\u011fi bu hafta sonu yakla\u015f\u0131k 20 milyon etkile\u015fim ve 381 milyonun \u00fczerinde g\u00f6r\u00fcnt\u00fclenme toplad\u0131. Demek ki biri her hafta sonunun her g\u00f6r\u00fcnt\u00fclenmesini say\u0131yor.<\/p>\n<p>Bir sponsor i\u00e7in ise bu rakam yaln\u0131zca ba\u015flang\u0131\u00e7t\u0131r. Bir markay\u0131 ka\u00e7 ki\u015finin g\u00f6rd\u00fc\u011f\u00fcn\u00fc bilmek kolayd\u0131r. Onlar\u0131n kim oldu\u011funu ve sonra ne yapt\u0131\u011f\u0131n\u0131 bilmek, <strong>sponsorluk analiti\u011finin<\/strong> as\u0131l i\u015fidir ve al\u0131\u015fkanl\u0131kla yenilenen bir sponsorlu\u011fu, i\u015fe yarad\u0131\u011f\u0131 i\u00e7in yenilenen bir sponsorluktan ay\u0131ran da budur.<\/p>\n<p><strong>K\u0131saca<\/strong><\/p>\n<ul>\n<li>Bir sponsorlu\u011fun verileri be\u015f alanda gruplanabilir: g\u00f6r\u00fcn\u00fcrl\u00fck, dijital etkile\u015fim, ili\u015fkiler, sat\u0131\u015flar ve marka alg\u0131s\u0131.<\/li>\n<li>Medya de\u011feri teklifleri kar\u015f\u0131la\u015ft\u0131rmaya yarar ama getiriyi \u00f6l\u00e7mez.<\/li>\n<li>G\u00f6stergeler ve ba\u015flang\u0131\u00e7 de\u011feri sezon sonunda de\u011fil, imzadan \u00f6nce belirlenmelidir.<\/li>\n<\/ul>\n<h2>Sponsorluk analiti\u011fi neyi \u00f6l\u00e7er<\/h2>\n<p>Bir sponsor i\u00e7in yararl\u0131 veriler be\u015f grupta toplanabilir. Her biri farkl\u0131 bir soruya yan\u0131t verir ve hi\u00e7biri tek ba\u015f\u0131na yeterli de\u011fildir.<\/p>\n<h3>1. G\u00f6r\u00fcn\u00fcrl\u00fck<\/h3>\n<p>Markan\u0131n ne kadar ve nerede g\u00f6r\u00fcnd\u00fc\u011f\u00fc: canl\u0131 yay\u0131nlarda ekranda kalma s\u00fcresi, sosyal medyada yay\u0131mlanan g\u00f6rsellerde yer alma, medyada an\u0131lma. Sponsorluk de\u011ferlendirmesinde uzman \u015firketler bunu, manuel kontrollerle desteklenen otomatik logo tan\u0131ma yaz\u0131l\u0131mlar\u0131yla \u00f6l\u00e7er; medyadaki an\u0131lmalar ise medya takibiyle say\u0131l\u0131r.<\/p>\n<h3>2. Dijital etkile\u015fim<\/h3>\n<p>Sponsorun kanallar\u0131nda olanlar: web sitesi ziyaretleri, yar\u0131\u015fa ba\u011fl\u0131 kampanyalardan gelen trafik, sosyal medya etkile\u015fimleri, kay\u0131tlar. Bu, Temmuz 2023&#8217;te \u00f6nceki s\u00fcr\u00fcm\u00fcn yerini alan Google Analytics 4 gibi web analiti\u011fi ara\u00e7lar\u0131n\u0131n alan\u0131d\u0131r.<\/p>\n<h3>3. \u0130li\u015fkiler<\/h3>\n<p>Padokta veya a\u011f\u0131rlama alanlar\u0131nda kimin a\u011f\u0131rland\u0131\u011f\u0131, bu g\u00f6r\u00fc\u015fmelerden ne \u00e7\u0131kt\u0131\u011f\u0131, hangi ticari f\u0131rsatlar\u0131n a\u00e7\u0131ld\u0131\u011f\u0131. Bunlar, biri kaydetti\u011fi s\u00fcrece CRM&#8217;de duran verilerdir.<\/p>\n<h3>4. Sat\u0131\u015flar<\/h3>\n<p>Sponsorlukla ba\u011flant\u0131l\u0131 kampanyalar\u0131n ne satt\u0131\u011f\u0131: indirim kodlar\u0131, \u00f6zel s\u00fcr\u00fcmler, sat\u0131\u015f noktas\u0131 faaliyetleri. En do\u011frudan \u00f6l\u00e7\u00fct budur.<\/p>\n<h3>5. Alg\u0131<\/h3>\n<p>\u015eampiyonay\u0131 takip eden kitlede markan\u0131n bilinirli\u011finin, tercih edilme e\u011filiminin ve imaj\u0131n\u0131n nas\u0131l de\u011fi\u015fti\u011fi. Bu, sezon \u00f6ncesi ve sonras\u0131, kar\u015f\u0131la\u015ft\u0131r\u0131labilir \u00f6rneklemlerle yap\u0131lan anketlerle \u00f6l\u00e7\u00fcl\u00fcr; ideal olarak \u015fampiyonay\u0131 takip etmeyen bir kontrol grubuyla birlikte.<\/p>\n<h2>Medya de\u011feri ve getiri ayn\u0131 \u015fey de\u011fildir<\/h2>\n<p>Medya de\u011feri, yani ayn\u0131 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc reklam olarak sat\u0131n alman\u0131n maliyeti, iki sponsorluk teklifini kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in faydal\u0131d\u0131r. Ancak bu, s\u00f6z konusu g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn reklam fiyatlar\u0131yla ne kadar edece\u011fine dair bir tahmindir, elde edilen gelire dair de\u011fil. Bir sponsorluk, kitle do\u011fru de\u011filse ya da kimse onu aktive etmemi\u015fse, g\u00f6r\u00fcn\u00fcrl\u00fckte milyonlar de\u011ferinde olup tek bir sat\u0131\u015f bile getirmeyebilir.<\/p>\n<p>Getiri ticari g\u00f6stergelerle \u00f6l\u00e7\u00fcl\u00fcr: etkilenen ciro, nitelikli potansiyel m\u00fc\u015fteriler, padokta tan\u0131\u015f\u0131lan m\u00fc\u015fterilerle imzalanan s\u00f6zle\u015fmeler. Deneyimimize g\u00f6re bir yenilemenin verilerle mi yoksa izlenimlerle mi tart\u0131\u015f\u0131laca\u011f\u0131n\u0131 belirleyen, tam da bu iki \u00f6l\u00e7\u00fct aras\u0131ndaki ayr\u0131md\u0131r.<\/p>\n<h2>Be\u015f ad\u0131mda y\u00f6ntem<\/h2>\n<ol>\n<li><strong>Hedefler.<\/strong> Sponsorlu\u011fun neyi ba\u015farmas\u0131 gerekti\u011fi: bir pazarda bilinirlik, ticari ba\u011flant\u0131lar, sat\u0131\u015flar, m\u00fc\u015fteri ili\u015fkileri.<\/li>\n<li><strong>G\u00f6stergeler ve ba\u015flang\u0131\u00e7 de\u011feri.<\/strong> Her hedef i\u00e7in ba\u015flamadan \u00f6nce \u00f6l\u00e7\u00fclen bir g\u00f6sterge. Ba\u015flang\u0131\u00e7 de\u011feri olmadan kar\u015f\u0131la\u015ft\u0131rma olmaz.<\/li>\n<li><strong>Sezon boyunca veri toplama.<\/strong> Her aktivasyon bir veri b\u0131rakmal\u0131d\u0131r: bir kod, izlenen bir ba\u011flant\u0131, kaydedilmi\u015f bir ileti\u015fim bilgisi.<\/li>\n<li><strong>Analiz.<\/strong> Rotay\u0131 d\u00fczeltmek i\u00e7in sezon ortas\u0131nda, bilan\u00e7o i\u00e7in sezon sonunda.<\/li>\n<li><strong>Karar.<\/strong> Yenilemek, form\u00fcl\u00fc de\u011fi\u015ftirmek, b\u00fct\u00e7eyi en \u00e7ok getiren aktivasyonlara kayd\u0131rmak.<\/li>\n<\/ol>\n<h2>G\u00f6stergeler, ne s\u00f6yledikleri ve nas\u0131l topland\u0131klar\u0131<\/h2>\n<table>\n<thead>\n<tr>\n<th>G\u00f6sterge<\/th>\n<th>Ne s\u00f6yler<\/th>\n<th>Nas\u0131l toplan\u0131r<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td>Ekranda kalma s\u00fcresi ve marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc<\/td>\n<td>Markan\u0131n ne kadar g\u00f6r\u00fcnd\u00fc\u011f\u00fc<\/td>\n<td>Canl\u0131 yay\u0131nlar\u0131n ve sosyal medyan\u0131n g\u00f6rsel tan\u0131ma ile takibi<\/td>\n<\/tr>\n<tr>\n<td>Kampanyalardan gelen trafik ve d\u00f6n\u00fc\u015f\u00fcmler<\/td>\n<td>Sponsorun kanallar\u0131na ne kadar kitle geldi\u011fi<\/td>\n<td>Web analiti\u011fi ve izlenen ba\u011flant\u0131lar<\/td>\n<\/tr>\n<tr>\n<td>A\u011f\u0131rlamadan do\u011fan ileti\u015fim bilgileri ve f\u0131rsatlar<\/td>\n<td>Ka\u00e7 ticari ili\u015fkinin do\u011fdu\u011fu<\/td>\n<td>Her etkinlikten sonra g\u00fcncellenen CRM<\/td>\n<\/tr>\n<tr>\n<td>Kampanya sat\u0131\u015flar\u0131<\/td>\n<td>Aktivasyonun ne kadar satt\u0131\u011f\u0131<\/td>\n<td>\u0130ndirim kodlar\u0131, \u00f6zel s\u00fcr\u00fcmler, sat\u0131\u015f noktas\u0131 verileri<\/td>\n<\/tr>\n<tr>\n<td>Bilinirlik ve tercih e\u011filimi<\/td>\n<td>Marka alg\u0131s\u0131n\u0131n de\u011fi\u015fip de\u011fi\u015fmedi\u011fi<\/td>\n<td>Sezon \u00f6ncesi ve sonras\u0131 anketler<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h2>Tam bir sistem kimin i\u00e7in gerekli, kimin i\u00e7in de\u011fil<\/h2>\n<p>Tam bir \u00f6l\u00e7\u00fcm sistemi, \u00f6nemli tutarlar yat\u0131r\u0131p bunlar\u0131 bir y\u00f6netim kuruluna gerek\u00e7elendirmek zorunda olanlar, ayn\u0131 anda birden fazla hedefi olanlar ve yenileme kararlar\u0131n\u0131 verilere dayand\u0131rmak isteyenler i\u00e7in gereklidir. K\u00fc\u00e7\u00fck ve odakl\u0131 bir sponsorluk i\u00e7in \u00e7ok daha az\u0131 yeterlidir: ana hedefe ba\u011fl\u0131, \u00f6zenle toplanan iki ya da \u00fc\u00e7 g\u00f6sterge. Bu durumda her \u015feyi \u00f6l\u00e7mek, katt\u0131\u011f\u0131ndan daha pahal\u0131ya gelir.<\/p>\n<p>Son olarak analitik, yanl\u0131\u015f kitleye sahip bir sponsorlu\u011fu kurtarmaz: yaln\u0131zca \u00f6l\u00e7er. Kitle se\u00e7imi \u00f6nce gelir ve <a href=\"https:\/\/rtrsports.com\/tr\/blog\/spor-sponsorlugunda-hedeflemenin-onemi\/\">spor sponsorlu\u011funda hedefleme<\/a> rehberinin konusudur; o kitleye ula\u015facak i\u00e7eriklerin se\u00e7imi ise <a href=\"https:\/\/rtrsports.com\/tr\/blog\/kamu-motor-sporlari-icerigini-icerir\/\">hiperdijital motor sporlar\u0131 kitlesinin nas\u0131l etkile\u015fime dahil edilece\u011fine<\/a> dair rehberde yer al\u0131yor.<\/p>\n<h2>\u00d6l\u00e7\u00fcm \u00fczerinde nas\u0131l \u00e7al\u0131\u015f\u0131yoruz<\/h2>\n<p>Hedefleri ve g\u00f6stergeleri imzadan \u00f6nce sponsorla birlikte belirliyor, her aktivasyon i\u00e7in veri toplamay\u0131 kuruyor ve sezon ortas\u0131nda ve sonunda bir de\u011ferlendirme haz\u0131rl\u0131yoruz. Bu, <a href=\"https:\/\/rtrsports.com\/tr\/formul-1-sponsorluk\/\">Formula 1 sponsorlu\u011fu<\/a>, <a href=\"https:\/\/rtrsports.com\/tr\/sponsorluklar-motogp\/\">MotoGP sponsorlu\u011fu<\/a> ve daha k\u00fc\u00e7\u00fck \u015fampiyonalar i\u00e7in ge\u00e7erlidir. Bizim modelimizde komisyonu sponsor olan \u015firket de\u011fil, hak sahibi \u00f6der: bir yenilemenin ne zaman k\u00e2rl\u0131 olmad\u0131\u011f\u0131n\u0131 rakamlarla s\u00f6yleyebilmemizi sa\u011flayan da bu ayr\u0131md\u0131r.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Sponsorluk analiti\u011fi hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Sponsorluk analiti\u011fi nedir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Bir sponsorun, sponsorlu\u011fun ne \u00fcretti\u011fini \u00f6l\u00e7t\u00fc\u011f\u00fc verilerdir: markan\u0131n g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc, dijital kanallardaki etkile\u015fim, a\u011f\u0131rlamadan do\u011fan ticari ili\u015fkiler, ba\u011flant\u0131l\u0131 kampanyalardan gelen sat\u0131\u015flar ve marka alg\u0131s\u0131ndaki de\u011fi\u015fimler.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir spor sponsorlu\u011funu \u00f6l\u00e7mek i\u00e7in hangi g\u00f6stergeler kullan\u0131lmal\u0131?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Hedefe ba\u011fl\u0131d\u0131r: g\u00f6r\u00fcn\u00fcrl\u00fck i\u00e7in ekranda kalma s\u00fcresi ve g\u00f6r\u00fcnme say\u0131s\u0131, dijital i\u00e7in trafik ve d\u00f6n\u00fc\u015f\u00fcmler, a\u011f\u0131rlama i\u00e7in ileti\u015fim bilgileri ve f\u0131rsatlar, ticari taraf i\u00e7in kampanya sat\u0131\u015flar\u0131, alg\u0131 i\u00e7in bilinirlik ve tercih e\u011filimi anketleri.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Medya de\u011feri ile yat\u0131r\u0131m getirisi aras\u0131ndaki fark nedir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Medya de\u011feri, ayn\u0131 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc reklam olarak sat\u0131n alman\u0131n ne kadara mal olaca\u011f\u0131n\u0131 tahmin eder ve teklifleri kar\u015f\u0131la\u015ft\u0131rmak i\u00e7in faydal\u0131d\u0131r. Yat\u0131r\u0131m getirisi ise etkilenen ciro, nitelikli potansiyel m\u00fc\u015fteriler ve imzalanan s\u00f6zle\u015fmeler gibi elde edilen ticari sonu\u00e7lar\u0131 \u00f6l\u00e7er.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir sponsorlu\u011fu \u00f6l\u00e7mek i\u00e7in hangi ara\u00e7lar gerekir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Dijital kanallar i\u00e7in Google Analytics 4 gibi web analiti\u011fi ara\u00e7lar\u0131, ticari ili\u015fkiler i\u00e7in bir CRM, canl\u0131 yay\u0131nlarda ve sosyal medyadaki g\u00f6r\u00fcn\u00fcrl\u00fck i\u00e7in g\u00f6rsel takip hizmetleri, alg\u0131 i\u00e7in anketler ve kampanyalar\u0131n sat\u0131\u015f verileri.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir sponsorlu\u011fun g\u00f6stergeleri ne zaman belirlenir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u0130mzadan \u00f6nce, hedeflerle birlikte ve ba\u015flang\u0131\u00e7 de\u011feri hemen \u00f6l\u00e7\u00fclerek. Bunlar\u0131 sezon sonunda belirlemek ciddi bir kar\u015f\u0131la\u015ft\u0131rmay\u0131 imk\u00e2ns\u0131z k\u0131lar ve en iyi sonucu veren g\u00f6stergelerin se\u00e7ilmesine yol a\u00e7ar.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>K\u00fc\u00e7\u00fck bir sponsorlu\u011fun da \u00f6l\u00e7\u00fcm sistemine ihtiyac\u0131 var m\u0131?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Evet, ama orant\u0131l\u0131 bir sisteme: ana hedefe ba\u011fl\u0131, \u00f6zenle toplanan iki ya da \u00fc\u00e7 g\u00f6sterge, yenileme karar\u0131 vermek i\u00e7in yeterlidir. Tam bir sistem, yat\u0131r\u0131m b\u00fcy\u00fck oldu\u011funda ya da birden fazla hedef bulundu\u011funda gerekir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>Sponsorluk stratejilerini optimize etmek i\u00e7in verileri kullanmak modern pazarlama d\u00fcnyas\u0131n\u0131n vazge\u00e7ilmez bir unsuru haline geldi<\/p>\n","protected":false},"author":17,"featured_media":277295,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200,20199],"tags":[],"class_list":["post-282067","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","semrush_tags":{},"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.7) - 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At RTR Sports Marketing, she works directly with brands to identify the right property, structure the deal, and connect the partnership to commercial objectives. She teaches on the Master in Motorsport Marketing run with 24ORE Business School and writes on deal structuring, activation, and sponsorship measurement.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud","https:\/\/www.linkedin.com\/in\/silviaschweiger\/"],"url":"https:\/\/rtrsports.com\/tr\/author\/silvia\/"}]}},"permalink_manager":null,"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/282067","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/17"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=282067"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/282067\/revisions"}],"predecessor-version":[{"id":361702,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/282067\/revisions\/361702"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/277295"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=282067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=282067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=282067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}