{"id":286120,"date":"2025-06-10T17:16:32","date_gmt":"2025-06-10T15:16:32","guid":{"rendered":"https:\/\/rtrsports.com\/kuresel-spor-sponsorlugu-harcamalari\/"},"modified":"2025-07-25T21:56:36","modified_gmt":"2025-07-25T19:56:36","slug":"kuresel-spor-sponsorlugu-harcamalari","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/","title":{"rendered":"K\u00fcresel Spor Sponsorlu\u011fu Harcamalar\u0131"},"content":{"rendered":"

Spor Sponsorluk Harcamalar\u0131<\/b><\/span><\/h2>\n

Y\u0131l\u0131n sonuna h\u0131zla yakla\u015f\u0131yoruz ve 2017 y\u0131l\u0131nda d\u00fcnya \u00e7ap\u0131nda yap\u0131lan<\/strong> toplam sponsorluk harcamalar\u0131na<\/strong> ili\u015fkin projeksiyon verileri, bir \u00f6nceki y\u0131la g\u00f6re %4,45’lik bir art\u0131\u015fla 62,8 milyar dolara ula\u015ft\u0131. <\/span><\/p>\n

Bu veriler, geleneksel reklamc\u0131l\u0131kta ya\u015fananlarla k\u0131yasland\u0131\u011f\u0131nda olduk\u00e7a etkileyici. <\/span><\/p>\n

\"spor<\/p>\n

G\u00f6rsel Statista taraf\u0131ndan<\/p>\n

2017<\/strong> y\u0131l\u0131nda, genel olarak dijital (TV reklamlar\u0131n\u0131 geride b\u0131rakt\u0131) ve g\u00fc\u00e7l\u00fc bir art\u0131\u015f kaydeden mobil reklamlar haricinde, \u00e7e\u015fitli mecralarda durgunluk ya da k\u00fc\u00e7\u00fck bir d\u00fc\u015f\u00fc\u015f kaydedildi<\/strong>. Sekt\u00f6r\u00fcn geneli, dijital sayesinde g\u00fc\u00e7l\u00fc bir b\u00fcy\u00fcme g\u00f6sterdi. <\/span><\/p>\n

\"spor<\/p>\n

Zenith taraf\u0131ndan g\u00f6r\u00fcnt\u00fc<\/p>\n

Neden Spor Sponsorlu\u011fu?<\/b><\/span><\/h2>\n

Neden?<\/strong> Pazarlama ve ileti\u015fim b\u00fct\u00e7esinden sorumlu olan herkesin kendisine sormas\u0131 gereken soru budur. Neden d\u00fcnyan\u0131n en \u00fcnl\u00fc \u015firketleri<\/strong>, marka bilinirli\u011fine ihtiya\u00e7 duymayanlar, bir \u00fcr\u00fcn kategorisiyle e\u015fanlaml\u0131 olanlar (\u00f6rne\u011fin Coca-Cola, McDonald’s, P&G, Budweiser, Heineken, Telef\u00f3nica, Yokohama, Pirelli, Rolex, Mastercard, PlayStation, Verizon, UniCredit, Gazprom, Qatar Airways, Turkish Airways ve DHL) sekt\u00f6rde yo\u011fun bir \u015fekilde yer al\u0131yor?<\/strong> Bu kadar farkl\u0131 ve farkl\u0131 hedefleri olan \u015firketler neden sponsorlu\u011fa yat\u0131r\u0131m yap\u0131yor? <\/span><\/p>\n

Di\u011fer \u015firketlerin \u00e7o\u011funun bilmedi\u011fi bir \u015fey mi biliyorlar? Bu bir t\u00fcr Maecenatism mi? Bu \u015firketlerin o kadar b\u00fcy\u00fck ileti\u015fim b\u00fct\u00e7eleri var ki, onlar\u0131 istedikleri gibi da\u011f\u0131tabiliyorlar m\u0131? <\/span><\/p>\n

Cevap, tahmin edebilece\u011finiz gibi, hay\u0131r. Spor sponsorlu\u011fu<\/strong> ve spor sponsorlu\u011funun de\u011feri<\/strong> o kadar etkili ki g\u00fcn ge\u00e7tik\u00e7e daha da pop\u00fcler hale geliyor. Bunun \u00e7ok basit ve h\u0131zl\u0131 bir a\u00e7\u0131klamas\u0131 var: Bu \u015firketler daha verimli olmaya karar verdiler. <\/span><\/p>\n

YEN\u0130 SENARYO, sadece baz\u0131 ipu\u00e7lar\u0131 <\/b><\/span><\/p>\n

1) A\u015f\u0131r\u0131 par\u00e7alanma <\/b><\/span><\/p>\n

Son birka\u00e7 y\u0131lda tematik TV kanallar\u0131nda b\u00fcy\u00fck bir art\u0131\u015fa tan\u0131k olduk:<\/strong> MAVISE \u201ce (Avrupa G\u00f6rsel-\u0130\u015fitsel G\u00f6zlemevi taraf\u0131ndan kurulan Avrupa\u201d daki TV ve iste\u011fe ba\u011fl\u0131 g\u00f6rsel-i\u015fitsel hizmetler ve \u015firketler veri taban\u0131) g\u00f6re 2017 y\u0131l\u0131nda sadece<\/strong> Avrupa \u201cda toplam 5370 TV kanal\u0131m\u0131z vard\u0131. Bu say\u0131 2009 y\u0131l\u0131nda 3615 idi ve %49\u201d luk bir art\u0131\u015f g\u00f6stermi\u015ftir (yerel kanallar ve pencereler hari\u00e7). <\/span><\/p>\n

mavise.obs.coe.int\/welcome<\/span><\/p>\n

Ayn\u0131 e\u011filim bas\u0131l\u0131 dergiler i\u00e7in de ge\u00e7erli mi?<\/strong> Evet, \u00f6yle.<\/strong> Son birka\u00e7 y\u0131lda belirli ka\u011f\u0131t yay\u0131nlar\u0131nda b\u00fcy\u00fck bir art\u0131\u015fa tan\u0131k olduk. Size bir \u00f6rnek vermek gerekirse, ABD’ye bakal\u0131m (2002-2016 y\u0131llar\u0131 aras\u0131nda ABD +%35) <\/span><\/p>\n

Spor Sponsorluk \u0130statistikleri<\/strong><\/h2>\n

\"sponsorluk<\/p>\n

Dolay\u0131s\u0131yla, bir zamanlar birka\u00e7 kanal ve yay\u0131n kullanarak hedefe ula\u015fmak nispeten basitken, \u015fimdi bu b\u00fcy\u00fck par\u00e7alanma ve buna ba\u011fl\u0131 olarak b\u00fcy\u00fcmeyen b\u00fct\u00e7elerle, hedefimiz taraf\u0131ndan duyulmak ve g\u00f6r\u00fclmek \u00e7ok karma\u015f\u0131k. <\/span><\/p>\n

Hedefiniz neresi?<\/strong><\/p>\n

Bug\u00fcn itibariyle as\u0131l soru, hedefinizin neresi oldu\u011fu?<\/strong> Hedefiniz 5000’den fazla Avrupa kanal\u0131ndan ka\u00e7\u0131n\u0131 izliyor? Yoksa 5000 adet bas\u0131lan o haval\u0131 yeni dergiyi okumak m\u0131? Bir pazarlamac\u0131n\u0131n ald\u0131\u011f\u0131 risk, kaynaklar\u0131n\u0131 kimseye isabet etmeyen binlerce damlaya ak\u0131tmakt\u0131r <\/span><\/p>\n

2) Dijital patlama<\/b><\/span><\/p>\n

Dijitalin patlamas\u0131, herhangi bir CMO’nun i\u015fini daha da karma\u015f\u0131k hale getirdi.<\/span><\/p>\n

Art\u0131k pek \u00e7ok bilgi dijital olarak t\u00fcketilebiliyor ve ayn\u0131 zamanda ak\u0131ll\u0131 telefonlarda muazzam bir art\u0131\u015f g\u00f6rd\u00fck. Bu ara\u015ft\u0131rmaya g\u00f6re, ABD \u201cdeki yeti\u015fkinlerin %60\u201d \u0131ndan fazlas\u0131 haberleri sosyal medya \u00fczerinden al\u0131yor <\/span><\/p>\n

www.journalism.org\/2016\/05\/26\/news-use-across-social-media-platforms-2016\/<\/a><\/span><\/p>\n

Ayn\u0131 zamanda, \u015firketler de sosyal medyadaki varl\u0131klar\u0131yla bu trendi takip etti, b\u00f6ylece insanlar art\u0131k onlarla do\u011frudan etkile\u015fime girebiliyor. Ancak art\u0131k hedef kitlenin d\u00fcnyan\u0131n her yerindeki ma\u011fazalara do\u011frudan eri\u015fimi var; en iyi tekliflere bakabilir, \u00fcr\u00fcnleri ke\u015ffedebilir ve onlar hakk\u0131nda bilgi al\u0131\u015fveri\u015finde bulunabilirler… ya da ne k\u00f6t\u00fc \u015fans ki, onlar\u0131 lastik bir duvar gibi geri d\u00f6nd\u00fcren kazanan m\u00fc\u015fteri hizmetleri hakk\u0131nda. <\/span><\/p>\n

2017 y\u0131l\u0131nda bir milyardan fazla aktif web sitesi bulunmaktad\u0131r ve<\/strong> d\u00fcnya \u00e7ap\u0131nda e-ticaretten elde edilen ciro 2 trilyondan fazlad\u0131r.<\/strong> www.atom.com\/blog\/internet-statistics\/<\/a><\/span><\/p>\n

3) KRED\u0130LEND\u0130R\u0130LEB\u0130L\u0130RL\u0130K<\/b><\/span><\/p>\n

Di\u011fer basit nokta ise g\u00fcvenilirliktir.<\/strong> Bize \u00fcr\u00fcnlerini satmaya \u00e7al\u0131\u015fan (bu s\u00fcre\u00e7te \u00e7ok para harcayan) ve bize \u00fcr\u00fcnlerinin en iyisi oldu\u011funu s\u00f6yleyen birine g\u00fcvenmiyoruz… \u0130nsanlar hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fram\u0131\u015f durumda ve reklam s\u00fcre\u00e7lerinin daha fazla fark\u0131nda.<\/span><\/p>\n

Yani \u015fimdi a\u015f\u0131r\u0131 bir par\u00e7alanma ve daha bilin\u00e7li ve hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011fram\u0131\u015f bir hedefle kar\u015f\u0131 kar\u015f\u0131yas\u0131n\u0131z <\/b><\/span><\/p>\n

Bunun da \u00f6tesinde, insanlar reklamlara bo\u011f<\/strong>ulmu\u015f durumda… ve s\u00fcrekli kesintiye u\u011framaktan ho\u015flanm\u0131yorlar. \u0130nsanlar ba\u015fka herhangi bir reklam t\u00fcr\u00fcn\u00fc izlemek ya da t\u00fcketmek yerine ki\u015fisel ekranlar\u0131na bakmay\u0131 tercih ediyor (dolay\u0131s\u0131yla mobil reklam harcamalar\u0131ndaki keskin art\u0131\u015f). Bir \u00fcr\u00fcn ya da hizmetle yaln\u0131zca ihtiya\u00e7 duyduklar\u0131nda ilgilenirler ve kabul etmeliyiz ki hayatta yeni bir \u015fampuan ya da daha ucuz bir enerji tarifesinden daha ilgin\u00e7 \u015feyler vard\u0131r. En az\u0131ndan ihtiyac\u0131m\u0131z olana kadar. \u0130htiyac\u0131m\u0131z oldu\u011funda da Google’da arar\u0131z. <\/span><\/p>\n

BU NEDENLE, B\u00dcT\u00c7ENIZI \u00c7OK FAZLA DAMLAYA B\u00d6LMEDEN OPTIMIZE ETMENIN BIR YOLUNA IHTIYACINIZ VAR; HEDEFINIZI KESINTIYE U\u011eRATMAYACAK BIR \u015eEYE IHTIYACINIZ VAR; HEDEFIN TUTKU VE ILGIYLE IZLEMEYE KARAR VERDI\u011eI BIR \u015eEYE IHTIYACINIZ VAR.<\/span><\/strong><\/p>\n

Peki, t\u00fcm bu b\u00fcy\u00fck \u015firketlerin neden spor sponsorlu\u011funu kulland\u0131\u011f\u0131n\u0131 anl\u0131yor musunuz? <\/b><\/span><\/p>\n

Markalar\u0131 etkinli\u011fin i\u00e7ine g\u00f6m\u00fcl\u00fcd\u00fcr, hedef ise g\u00f6steriyi izleme karar\u0131n\u0131 vermi\u015ftir. <\/span>Hedefin sevdi\u011fi bir \u015feyin par\u00e7as\u0131 olurlar; hedef, markan\u0131n en sevdi\u011fi spora verdi\u011fi deste\u011fi takdir etmeye ba\u015flar. MARKA, SPONSOR OLUNAN SPOR DISIPLINININ, TAKIMIN VEYA SPORCUNUN POZITIF DE\u011eERLERIYLE ZENGINLE\u015eIR. Bir s\u00fcre sonra hedefin markalara kar\u015f\u0131 tutumu olumlu olur ve olumlu bir tutum sat\u0131n alma niyetine yol a\u00e7ar. <\/span><\/p>\n

link.springer.com\/chapter\/10.1007\/978-3-319-10951-0_214<\/span><\/a><\/span><\/p>\n

www.thebalance.com\/sponsorship-a-key-to-powerful-marketing-2295276<\/a><\/span><\/p>\n

Dolay\u0131s\u0131yla marka art\u0131k hedefin \u00f6n\u00fcne reklam ya da ba\u015fka bir bi\u00e7imde reklamlar koyarak varl\u0131\u011f\u0131n\u0131 dayatmaya \u00e7al\u0131\u015fm\u0131yor; marka grubun bir par\u00e7as\u0131, katk\u0131s\u0131 i\u00e7in sevilen ve takdir edilen, \u015fovun i\u00e7ine g\u00f6m\u00fcl\u00fc ve hayranlar\u0131n kalbinin sahibi.<\/span><\/p>\n

Marka kaynaklar\u0131n\u0131 bo\u015fa harcamadan tek bir programa konsantre olabilir… medya varl\u0131\u011f\u0131n\u0131 otomatik olarak ve daha fazla maliyet olmadan MARKA B\u0130L\u0130N\u0130RL\u0130\u011e\u0130NDE B\u00dcY\u00dcK B\u0130R ARTI\u015eLA g\u00f6sterecektir. Ve e\u011fer marka di\u011fer medyay\u0131 kullanmak isterse… anlatacak bir hikaye var. Ayr\u0131ca sosyal platformlar, i\u00e7g\u00f6r\u00fcler, perde arkas\u0131 f\u0131rsatlar ve yaln\u0131zca i\u015f ortaklar\u0131 i\u00e7in olan f\u0131rsatlar i\u00e7in de bol miktarda malzeme var. <\/span><\/p>\n

Ba\u015flang\u0131\u00e7ta aday g\u00f6sterdi\u011fimiz b\u00fcy\u00fck \u015firketlerin sadece iyi bir oyunu sevdikleri i\u00e7in spor sponsorlu\u011fu yapt\u0131klar\u0131n\u0131 hala d\u00fc\u015f\u00fcn\u00fcyor musunuz?<\/b><\/span><\/p>\n

Spor Sponsorluk \u015eirketleri. Neden? <\/strong><\/h2>\n

Sponsorluk ve spor pazarlamas\u0131 hakk\u0131nda sohbet etmek isterseniz, RTR Sports Marketing ile ileti\u015fime ge\u00e7mekten \u00e7ekinmeyin info@rtrsports.com<\/span><\/a><\/span><\/p>\n

Bir sonraki \u00f6zellikte, taraftar kat\u0131l\u0131m\u0131 ve sosyal medya eri\u015fiminden para kazanma hakk\u0131nda konu\u015faca\u011f\u0131z <\/span><\/p>\n

RTR Sports<\/a>‘u <\/b> ziyaret etmeye devam edin . <\/b> <\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Spor Sponsorluk Harcamalar\u0131 Y\u0131l\u0131n sonuna h\u0131zla yakla\u015f\u0131yoruz ve 2017 y\u0131l\u0131nda d\u00fcnya \u00e7ap\u0131nda yap\u0131lan toplam sponsorluk harcamalar\u0131na ili\u015fkin projeksiyon verileri, bir \u00f6nceki y\u0131la g\u00f6re %4,45’lik bir art\u0131\u015fla 62,8 milyar dolara ula\u015ft\u0131. Bu veriler, geleneksel reklamc\u0131l\u0131kta ya\u015fananlarla k\u0131yasland\u0131\u011f\u0131nda olduk\u00e7a etkileyici. G\u00f6rsel Statista taraf\u0131ndan 2017 y\u0131l\u0131nda, genel olarak dijital (TV reklamlar\u0131n\u0131 geride b\u0131rakt\u0131) ve g\u00fc\u00e7l\u00fc bir art\u0131\u015f kaydeden […]<\/p>\n","protected":false},"author":14,"featured_media":188789,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200,20199],"tags":[],"class_list":["post-286120","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"\n2017'de k\u00fcresel sponsorluk harcamalar\u0131 Spor Sponsorlu\u011fu Harcamalar\u0131<\/title>\n<meta name=\"description\" content=\"2017 Spor Sponsorlu\u011fu verileri, 2017 spor sponsorlu\u011fu harcama raporu ve 2018'de K\u00fcresel Sponsorluk Harcamalar\u0131 hakk\u0131nda baz\u0131 ipu\u00e7lar\u0131, Spor Sponsorlu\u011fu \u015eirketleri hakk\u0131nda!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"K\u00fcresel Spor Sponsorlu\u011fu Harcamalar\u0131\" \/>\n<meta property=\"og:description\" content=\"2017 Spor Sponsorlu\u011fu verileri, 2017 spor sponsorlu\u011fu harcama raporu ve 2018'de K\u00fcresel Sponsorluk Harcamalar\u0131 hakk\u0131nda baz\u0131 ipu\u00e7lar\u0131, Spor Sponsorlu\u011fu \u015eirketleri hakk\u0131nda!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"1350\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"6 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-sponsorship-data\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-sponsorship-data\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"K\u00fcresel Spor Sponsorlu\u011fu Harcamalar\u0131\",\"datePublished\":\"2025-06-10T15:16:32+00:00\",\"dateModified\":\"2025-07-25T19:56:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-sponsorship-data\\\/\"},\"wordCount\":1227,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-sponsorship-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Sports-sponsorship-data-2.jpeg\",\"articleSection\":[\"Spor Pazarlamas\u0131\",\"Spor Sponsorlu\u011fu\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-sponsorship-data\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-sponsorship-data\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-sponsorship-data\\\/\",\"name\":\"2017'de k\u00fcresel sponsorluk harcamalar\u0131 Spor Sponsorlu\u011fu Harcamalar\u0131\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-sponsorship-data\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-sponsorship-data\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Sports-sponsorship-data-2.jpeg\",\"datePublished\":\"2025-06-10T15:16:32+00:00\",\"dateModified\":\"2025-07-25T19:56:36+00:00\",\"description\":\"2017 Spor Sponsorlu\u011fu verileri, 2017 spor sponsorlu\u011fu harcama raporu ve 2018'de K\u00fcresel Sponsorluk Harcamalar\u0131 hakk\u0131nda baz\u0131 ipu\u00e7lar\u0131, Spor Sponsorlu\u011fu \u015eirketleri hakk\u0131nda!\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-sponsorship-data\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-sponsorship-data\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-sponsorship-data\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Sports-sponsorship-data-2.jpeg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/Sports-sponsorship-data-2.jpeg\",\"width\":1350,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/sports-sponsorship-data\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"K\u00fcresel Spor Sponsorlu\u011fu Harcamalar\u0131\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"2017'de k\u00fcresel sponsorluk harcamalar\u0131 Spor Sponsorlu\u011fu Harcamalar\u0131","description":"2017 Spor Sponsorlu\u011fu verileri, 2017 spor sponsorlu\u011fu harcama raporu ve 2018'de K\u00fcresel Sponsorluk Harcamalar\u0131 hakk\u0131nda baz\u0131 ipu\u00e7lar\u0131, Spor Sponsorlu\u011fu \u015eirketleri hakk\u0131nda!","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/","og_locale":"tr_TR","og_type":"article","og_title":"K\u00fcresel Spor Sponsorlu\u011fu Harcamalar\u0131","og_description":"2017 Spor Sponsorlu\u011fu verileri, 2017 spor sponsorlu\u011fu harcama raporu ve 2018'de K\u00fcresel Sponsorluk Harcamalar\u0131 hakk\u0131nda baz\u0131 ipu\u00e7lar\u0131, Spor Sponsorlu\u011fu \u015eirketleri hakk\u0131nda!","og_url":"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1350,"height":900,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Riccardo Taf\u00e0","Tahmini okuma s\u00fcresi":"6 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"K\u00fcresel Spor Sponsorlu\u011fu Harcamalar\u0131","datePublished":"2025-06-10T15:16:32+00:00","dateModified":"2025-07-25T19:56:36+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/"},"wordCount":1227,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg","articleSection":["Spor Pazarlamas\u0131","Spor Sponsorlu\u011fu"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/","url":"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/","name":"2017'de k\u00fcresel sponsorluk harcamalar\u0131 Spor Sponsorlu\u011fu Harcamalar\u0131","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg","datePublished":"2025-06-10T15:16:32+00:00","dateModified":"2025-07-25T19:56:36+00:00","description":"2017 Spor Sponsorlu\u011fu verileri, 2017 spor sponsorlu\u011fu harcama raporu ve 2018'de K\u00fcresel Sponsorluk Harcamalar\u0131 hakk\u0131nda baz\u0131 ipu\u00e7lar\u0131, Spor Sponsorlu\u011fu \u015eirketleri hakk\u0131nda!","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/Sports-sponsorship-data-2.jpeg","width":1350,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/blog\/sports-sponsorship-data\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"K\u00fcresel Spor Sponsorlu\u011fu Harcamalar\u0131"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/tr\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/286120","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=286120"}],"version-history":[{"count":5,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/286120\/revisions"}],"predecessor-version":[{"id":300135,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/286120\/revisions\/300135"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/188789"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=286120"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=286120"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=286120"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}