{"id":295126,"date":"2023-06-16T14:06:25","date_gmt":"2023-06-16T12:06:25","guid":{"rendered":"https:\/\/rtrsports.com\/marka-lisanslama-maliyeti-surecin-arkasindaki-parayi-gozden-geciriyoruz\/"},"modified":"2026-09-16T16:19:19","modified_gmt":"2026-09-16T14:19:19","slug":"marka-lisanslama-maliyeti-surecin-arkasindaki-parayi-gozden-geciriyoruz","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/","title":{"rendered":"Marka Lisans\u0131 Maliyeti: Asgari Garanti, Telif Haklar\u0131 ve Fiyatland\u0131rma"},"content":{"rendered":"

Marka lisans\u0131<\/strong> i\u015flemi ne kadar maliyetlidir? Bu, lisanslama konusunda bize en s\u0131k y\u00f6neltilen sorulardan biridir. Me\u015fruiyeti olan bir soru \u2014 ve g\u00f6rece\u011fimiz \u00fczere, tek bir yan\u0131t\u0131 olmayan bir soru. Zira bu sekt\u00f6rde standart bir fiyat tarife yoktur.<\/p>\n

Temel yap\u0131dan ba\u015flayal\u0131m. Bir lisans s\u00f6zle\u015fmesinin \u00f6deme yap\u0131s\u0131, genellikle iki farkl\u0131 unsurdan olu\u015fur: asgari garanti<\/strong> ve lisansl\u0131 \u00fcr\u00fcn\u00fcn sat\u0131\u015f hacmine ba\u011fl\u0131 de\u011fi\u015fken bir pay<\/strong>; bu paya \u00e7o\u011funlukla telif hakk\u0131<\/em> veya royalty ad\u0131 verilir.<\/p>\n

Bu s\u00f6zle\u015fme yap\u0131s\u0131 neden kullan\u0131l\u0131r?<\/strong><\/h2>\n

Bu yap\u0131, lisans\u00f6r\u00fc ve lisans\u0131y\u0131 olu\u015fturan her iki taraf\u0131n operasyonun ba\u015far\u0131s\u0131ndan pay almas\u0131n\u0131 sa\u011flar. Lisans s\u00f6zle\u015fmesini<\/strong> imzalayarak kazan\u00e7l\u0131 bir sonu\u00e7 hedefleyen ger\u00e7ek bir ortakl\u0131k kurarlar. Hi\u00e7bir taraf ba\u015far\u0131s\u0131z bir programdan \u00e7\u0131kar sa\u011flamaz: \u00e7\u0131karlar ilk g\u00fcnden itibaren yap\u0131sal olarak \u00f6rt\u00fc\u015fmektedir.<\/p>\n

Bu yap\u0131n\u0131n avantajlar\u0131 nelerdir?<\/strong><\/h2>\n

Markas\u0131n\u0131n kullan\u0131m hakk\u0131n\u0131 veren lisans\u00f6r i\u00e7in asgari garanti, pe\u015fin \u00f6denen sabit bir tutard\u0131r. Bu lisans \u00fccreti<\/strong>, bir sigorta poliisi i\u015flevi g\u00f6r\u00fcr: lisans\u0131n\u0131n projeye ger\u00e7ekten ba\u011fl\u0131 oldu\u011funu g\u00f6sterir; haklar\u0131 yaln\u0131zca rakiplerini engellemek i\u00e7in almad\u0131\u011f\u0131n\u0131 kan\u0131tlar.<\/p>\n

Lisans\u0131 a\u00e7\u0131s\u0131ndan ise royalty\u2019lerin yaln\u0131zca ger\u00e7ek sat\u0131\u015flar \u00fczerinden \u00f6denmesi, ba\u015flang\u0131\u00e7 mali y\u00fckleri y\u00f6netilebilir k\u0131lar. B\u00f6ylece sabit \u00f6demede ba\u011flanacak b\u00fct\u00e7e, influencer pazarlama<\/strong>, \u00fcr\u00fcn geli\u015ftirme ve markal\u0131 \u00fcr\u00fcnlerin<\/strong> sat\u0131\u015f\u0131n\u0131 art\u0131racak ticari faaliyetlere aktar\u0131labilir.<\/p>\n

Lisans\u00f6r\u00fcn gelirinin \u00f6nemli bir k\u0131sm\u0131 sat\u0131\u015f performans\u0131na ba\u011fl\u0131 oldu\u011fundan, lisans\u0131y\u0131 aktif bibi\u00e7imde desteklemek i\u00e7in g\u00fc\u00e7l\u00fc bir te\u015fvike sahiptir: onaymalar\u0131 h\u0131zland\u0131rmak, tan\u0131t\u0131m faaliyetlerine katk\u0131da bulunmak, operasyonel engelleri ortadan kald\u0131rmak. Bu \u00e7\u0131kar uyumu yap\u0131sal bir olgudur, salt s\u00f6zle\u015fmesel de\u011fil.<\/p>\n

Bir marka lisans\u0131 ger\u00e7ekte ne kadar tutar?<\/strong><\/h2>\n

D\u00fcr\u00fcst yan\u0131t \u015fudur: standart bir fiyat listesi yoktur<\/strong>. Aral\u0131k geneldir; markan\u0131n profiline, \u00fcr\u00fcn kategorisine ve pazardaki rekabet dinamiklerine g\u00f6re \u00f6nemli \u00f6l\u00e7\u00fcde de\u011fi\u015fir.<\/p>\n

Moda veya t\u00fcketici elektroni\u011fi gibi yo\u011fun kategorilerdeki b\u00fcy\u00fck global markalar i\u00e7in yaln\u0131zca asgari garanti alt\u0131 rakamdan<\/strong> ba\u015flayabilir. Bir nicha alanda ise lisans\u00f6r daha esnek bir tutum sergileyebilir; zira f\u0131rsat aksi takdirde kullan\u0131lmadan kalacakt\u0131r.<\/p>\n

Spor lisanslama alan\u0131nda telif hakk\u0131 oranlar\u0131 genellikle net sat\u0131\u015flar\u0131n %5 ile %15\u2019i<\/strong> aras\u0131nda yer al\u0131r; premium motorsport markalar\u0131 (Formula 1 tak\u0131mlar\u0131, MotoGP \u00fcreticileri) bu aral\u0131\u011f\u0131n \u00fcst\u00fcnde konumlanma e\u011filimindedir.<\/p>\n

K\u00fcresel lisanslama piyasas\u0131 ne b\u00fcy\u00fckl\u00fcktedir?<\/strong><\/h2>\n

Lisanslama, k\u00fcresel ekonominin en b\u00fcy\u00fck ve en direns\u00e7li sekt\u00f6rlerinden biridir. Licensing International<\/a>\u2019\u0131n K\u00fcresel Lisanslama Anketi 2024<\/strong>\u2019e g\u00f6re, lisansl\u0131 mal ve hizmetlerden elde edilen k\u00fcresel gelir 2023\u2019te 356 milyar dolara<\/strong> ula\u015farak t\u00fcm kategorilerde \u2014 e\u011flence, moda, spor ve kurumsal markalar \u2014 s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme g\u00f6stermi\u015ftir.<\/p>\n

D\u00fcnya genelinde binlerce \u015firket Walt Disney, Ferrari, Bentley, Ducati, Procter & Gamble<\/strong> ve Pepsi Cola<\/strong> gibi markalarla ortak program y\u00fcr\u00fctmektedir. B\u00fcy\u00fck \u00f6l\u00e7ekli kurumlar\u0131n \u00e7o\u011funlu\u011fu lisans anla\u015fmalar\u0131 arac\u0131l\u0131\u011f\u0131yla aktif bibi\u00e7imde yeni pazarlar ke\u015ffetmektedir. Sekt\u00f6r\u00fcn \u00f6l\u00e7e\u011fi, do\u011fru yap\u0131land\u0131r\u0131ld\u0131\u011f\u0131nda lisanslaman\u0131n t\u00fcm taraflara yarar sa\u011flad\u0131\u011f\u0131n\u0131n can\u0131 kan\u0131t\u0131d\u0131r.<\/p>\n

S\u00fcreci y\u00f6netmek her zaman daha avantajl\u0131d\u0131r<\/strong><\/h2>\n

Son bir tavsiye: her zaman m\u00fcz\u0105kereni y\u00f6nlendiren taraf<\/strong> konumunda yer al\u0131n ve iki taraf aras\u0131ndaki anla\u015fmay\u0131<\/strong> kontrol alt\u0131nda tutun. Bu \u00e7o\u011fu zaman uzmanla\u015fm\u0131\u015f bir lisanslama ajans\u0131 ile \u00e7al\u0131\u015fmay\u0131 gerektirir; b\u00f6ylece verilen t\u00fcm haklar\u0131n a\u00e7\u0131k\u00e7a tan\u0131mland\u0131\u011f\u0131, adil bibi\u00e7imde fiyatland\u0131r\u0131ld\u0131\u011f\u0131 ve yasal g\u00fcvence alt\u0131na al\u0131nd\u0131\u011f\u0131 sa\u011flan\u0131r.<\/p>\n

Sonu\u00e7 olarak, marka lisans\u0131 gelir b\u00fcyme ve pazar geni\u015flemesi a\u00e7\u0131s\u0131ndan \u00f6nemli bir potansiyel sunar. Maliyet \u2014 asgari garanti art\u0131 royalty\u2019ler \u2014 a\u00e7\u0131k u\u00e7lu bir y\u00fcml\u00fcl\u00fck de\u011fil, hesaplanm\u0131\u015f bir yat\u0131r\u0131md\u0131r. Bu programlara kat\u0131lan \u015firketler, her kat\u0131l\u0131mc\u0131n\u0131n markan\u0131n ticari hikayesinde anlaml\u0131 bir rol oynad\u0131\u011f\u0131 daha geni\u015f bir ekosistemin par\u00e7as\u0131 haline gelir. Nihai hedef basittir: herkesin kazand\u0131\u011f\u0131 ba\u015far\u0131l\u0131 bir operasyon.<\/p>\n

Marka Lisans\u0131 Maliyeti Hakk\u0131nda S\u0131k Sorulan Sorular<\/h2>\n
\r\n\r\n

Frequently Asked Questions<\/b><\/h2>\r\n \r\n
\n
\r\n\r\n

\r\n Bir marka lisans s\u00f6zle\u015fmesi ekonomik a\u00e7\u0131dan nas\u0131l yap\u0131land\u0131r\u0131l\u0131r?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Marka lisans s\u00f6zle\u015fmesi genellikle iki unsurdan olu\u015fur: asgari garanti<\/strong> \u2014 sat\u0131\u015ftan ba\u011f\u0131ms\u0131z \u00f6denen sabit tutar \u2014 ve telif haklar\u0131<\/strong>, lisansl\u0131 \u00fcr\u00fcnlerin ger\u00e7ek net sat\u0131\u015flar\u0131 \u00fczerinden hesaplanan y\u00fczde. Asgari garanti lisans\u0131n\u0131n ba\u011fl\u0131l\u0131\u011f\u0131n\u0131 g\u00f6sterirken, telif haklar\u0131 her iki taraf\u0131n \u00e7\u0131karlar\u0131n\u0131 ticari ba\u015far\u0131ya ba\u011flar.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Spor marka lisanslamas\u0131nda tipik bir telif hakk\u0131 oran\u0131 nedir?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Spor lisanslamas\u0131ndaki telif hakk\u0131 oranlar\u0131 genellikle net sat\u0131\u015flar\u0131n %5 ile %15\u2019i<\/strong> aras\u0131nda de\u011fi\u015fir; markan\u0131n k\u00fcresel tan\u0131n\u0131rl\u0131\u011f\u0131na, \u00fcr\u00fcn kategorisine ve pazar rekabetine ba\u011fl\u0131d\u0131r. Premium motorsport markalar\u0131 \u2014 Formula 1 tak\u0131mlar\u0131 veya MotoGP \u00fcreticileri gibi \u2014 bu aral\u0131\u011f\u0131n \u00fcst\u00fcnde yer alma e\u011filimindedir.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n K\u00fcresel marka lisanslama piyasas\u0131 ne kadar b\u00fcy\u00fck?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Licensing International\u2019\u0131n K\u00fcresel Lisanslama Anketi 2024<\/strong>\u2019e g\u00f6re, lisansl\u0131 mal ve hizmetlerden elde edilen k\u00fcresel gelir 2023\u2019te 356 milyar dolara<\/strong> ula\u015ft\u0131. Pazar; e\u011flence, moda, kurumsal markalar ve sporu kaps\u0131yor; on y\u0131ld\u0131r s\u00fcrd\u00fcr\u00fclebilir bir b\u00fcy\u00fcme se\u00f6yor.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Motorsport'ta marka lisans program\u0131n\u0131 kim y\u00f6netir?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Motorsport\u2019ta bir lisanslama program\u0131 genellikle hak sahibini (tak\u0131m, \u00fcretici veya \u015fampiyona), ticari orta\u011f\u0131 (lisans\u0131y\u0131) ve s\u0131kl\u0131kla bir uzman lisanslama ajans\u0131n\u0131<\/strong> kapsar; ajans s\u00f6zle\u015fmeyi yap\u0131land\u0131r\u0131r, hukuki onaymalar\u0131 y\u00f6netir ve tan\u0131t\u0131m faaliyetlerini koordine eder. RTR Sports, 1995\u2019ten bu yana motorsport lisanslamas\u0131nda m\u00fc\u015fterilerini desteklemektedir.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n

\r\n\r\n

\r\n Motorsport'ta sponsorluk ile lisanslama aras\u0131ndaki fark nedir?<\/b>\r\n <\/h3>\r\n\r\n
\r\n
\r\n <\/p>\n

Sponsorluk<\/strong>; markan\u0131z\u0131 bir araca, tak\u0131m k\u0131yafetlerine ya da pist tabelalar\u0131na yerle\u015ftirmek anlam\u0131na gelir: g\u00f6r\u00fcn\u00fcrl\u00fck ve ilikilendirme sat\u0131n al\u0131n\u0131r. Lisanslama<\/strong> ise motorsport markas\u0131 ta\u015f\u0131yan \u00fcr\u00fcnleri \u00fcretme ve satma hakk\u0131n\u0131 edinmek anlam\u0131na gelir: ticari de\u011ferlendirme haklar\u0131 sat\u0131n al\u0131n\u0131r. \u0130ki strateji birbirini tamamlar; pek \u00e7ok \u015firket hem eri\u015fimi hem de geliri en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in bir sponsorlu\u011fu lisanslama program\u0131yla birle\u015ftirir.<\/p>\n

\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n

RTR Sports Marketing<\/h2>\n

1995\u2019ten bu yana RTR Sports<\/strong>, marka lisanslama<\/strong><\/a> ve motorsport sponsorlu\u011fu alan\u0131nda uzmanla\u015fm\u0131\u015f lider bir spor pazarlama ajans\u0131d\u0131r. Markan\u0131z i\u00e7in bir lisanslama program\u0131n\u0131n ne anlama gelebilece\u011fini ke\u015ffetmek istiyorsan\u0131z info@rtrsports.com adresinden bize ula\u015f\u0131n.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marka lisans\u0131 i\u015flemi ne kadar maliyetlidir? Bu, lisanslama konusunda bize en s\u0131k y\u00f6neltilen sorulardan biridir. Me\u015fruiyeti olan bir soru \u2014 ve g\u00f6rece\u011fimiz \u00fczere, tek bir yan\u0131t\u0131 olmayan bir soru. Zira bu sekt\u00f6rde standart bir fiyat tarife yoktur. Temel yap\u0131dan ba\u015flayal\u0131m. Bir lisans s\u00f6zle\u015fmesinin \u00f6deme yap\u0131s\u0131, genellikle iki farkl\u0131 unsurdan olu\u015fur: asgari garanti ve lisansl\u0131 \u00fcr\u00fcn\u00fcn […]<\/p>\n","protected":false},"author":14,"featured_media":190114,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[22214],"tags":[],"class_list":["post-295126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lisanslar-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"\nMarka Lisans\u0131 Maliyeti 2024: Asgari Garanti, Telif Haklar\u0131 ve Fiyatlar<\/title>\n<meta name=\"description\" content=\"Motorsport'ta marka lisans\u0131 ne kadar tutar? Asgari garanti, royalty (%5-15) ve 356 milyar dolarl\u0131k k\u00fcresel pazar. RTR Sports'un kapsaml\u0131 rehberi.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marka Lisans\u0131 Maliyeti: Asgari Garanti, Telif Haklar\u0131 ve Fiyatland\u0131rma\" \/>\n<meta property=\"og:description\" content=\"Motorsport'ta marka lisans\u0131 ne kadar tutar? Asgari garanti, royalty (%5-15) ve 356 milyar dolarl\u0131k k\u00fcresel pazar. RTR Sports'un kapsaml\u0131 rehberi.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vr46-computer-2.jpeg\" \/>\n\t<meta property=\"og:image:width\" content=\"259\" \/>\n\t<meta property=\"og:image:height\" content=\"194\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Marka Lisans\u0131 Maliyeti: Asgari Garanti, Telif Haklar\u0131 ve Fiyatland\u0131rma\",\"datePublished\":\"2023-06-16T12:06:25+00:00\",\"dateModified\":\"2026-09-16T14:19:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/\"},\"wordCount\":1195,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/vr46-computer-2.jpeg\",\"articleSection\":[\"Lisanslar\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/\",\"name\":\"Marka Lisans\u0131 Maliyeti 2024: Asgari Garanti, Telif Haklar\u0131 ve Fiyatlar\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/vr46-computer-2.jpeg\",\"datePublished\":\"2023-06-16T12:06:25+00:00\",\"dateModified\":\"2026-09-16T14:19:19+00:00\",\"description\":\"Motorsport'ta marka lisans\u0131 ne kadar tutar? Asgari garanti, royalty (%5-15) ve 356 milyar dolarl\u0131k k\u00fcresel pazar. RTR Sports'un kapsaml\u0131 rehberi.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/vr46-computer-2.jpeg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/vr46-computer-2.jpeg\",\"width\":259,\"height\":194},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/brand-licensing-cost-review-money-behind-process\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marka Lisans\u0131 Maliyeti: Asgari Garanti, Telif Haklar\u0131 ve Fiyatland\u0131rma\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marka Lisans\u0131 Maliyeti 2024: Asgari Garanti, Telif Haklar\u0131 ve Fiyatlar","description":"Motorsport'ta marka lisans\u0131 ne kadar tutar? Asgari garanti, royalty (%5-15) ve 356 milyar dolarl\u0131k k\u00fcresel pazar. RTR Sports'un kapsaml\u0131 rehberi.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/","og_locale":"tr_TR","og_type":"article","og_title":"Marka Lisans\u0131 Maliyeti: Asgari Garanti, Telif Haklar\u0131 ve Fiyatland\u0131rma","og_description":"Motorsport'ta marka lisans\u0131 ne kadar tutar? Asgari garanti, royalty (%5-15) ve 356 milyar dolarl\u0131k k\u00fcresel pazar. RTR Sports'un kapsaml\u0131 rehberi.","og_url":"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":259,"height":194,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vr46-computer-2.jpeg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Riccardo Taf\u00e0","Tahmini okuma s\u00fcresi":"4 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Marka Lisans\u0131 Maliyeti: Asgari Garanti, Telif Haklar\u0131 ve Fiyatland\u0131rma","datePublished":"2023-06-16T12:06:25+00:00","dateModified":"2026-09-16T14:19:19+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/"},"wordCount":1195,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vr46-computer-2.jpeg","articleSection":["Lisanslar"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/","url":"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/","name":"Marka Lisans\u0131 Maliyeti 2024: Asgari Garanti, Telif Haklar\u0131 ve Fiyatlar","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vr46-computer-2.jpeg","datePublished":"2023-06-16T12:06:25+00:00","dateModified":"2026-09-16T14:19:19+00:00","description":"Motorsport'ta marka lisans\u0131 ne kadar tutar? Asgari garanti, royalty (%5-15) ve 356 milyar dolarl\u0131k k\u00fcresel pazar. RTR Sports'un kapsaml\u0131 rehberi.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vr46-computer-2.jpeg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/vr46-computer-2.jpeg","width":259,"height":194},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/blog\/brand-licensing-cost-review-money-behind-process\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Marka Lisans\u0131 Maliyeti: Asgari Garanti, Telif Haklar\u0131 ve Fiyatland\u0131rma"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/tr\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/295126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=295126"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/295126\/revisions"}],"predecessor-version":[{"id":354575,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/295126\/revisions\/354575"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/190114"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=295126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=295126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=295126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}