{"id":295952,"date":"2025-07-10T13:16:19","date_gmt":"2025-07-10T11:16:19","guid":{"rendered":"https:\/\/rtrsports.com\/bir-spora-sponsor-mu-oluyorsunuz-nerede-konumlandiginiz-neden-onemli\/"},"modified":"2025-07-10T13:23:05","modified_gmt":"2025-07-10T11:23:05","slug":"bir-spora-sponsor-mu-oluyorsunuz-nerede-konumlandiginiz-neden-onemli","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-sport-youre-positioned-matters\/","title":{"rendered":"Bir spora sponsor mu oluyorsunuz? Nerede konumland\u0131\u011f\u0131n\u0131z neden \u00f6nemli?"},"content":{"rendered":"<p><strong>Spor sponsorlu\u011funda<\/strong>, sponsorlar\u0131n fiziksel konumlar\u0131 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc belirlemede ve iyi bir yat\u0131r\u0131m getirisi sa\u011flamada b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Farkl\u0131 konumlar\u0131n farkl\u0131 maliyetleri ve farkl\u0131 g\u00f6r\u00fcn\u00fcrl\u00fckleri vard\u0131r ve bu elbette \u00e7e\u015fitli fakt\u00f6rlere ba\u011fl\u0131 olabilir &#8211; \u00f6rne\u011fin da\u011f\u0131t\u0131lacaklar\u0131 platformlar ve s\u00f6z konusu sporun pop\u00fclerli\u011fi veya dinamizmi. Bunlar\u0131n her ikisi de kampanyan\u0131z\u0131n kitle boyutunu ve potansiyel eri\u015fimini belirleyecektir. <strong> <\/strong><\/p>\n<h2><strong>Sponsor nereye yerle\u015ftirilebilir? <\/strong><\/h2>\n<p>Genel olarak, sponsorlar be\u015f yerde (veya &#8220;makro unsurlarda&#8221;) konumland\u0131r\u0131labilir:<\/p>\n<ul>\n<li>s\u00fcr\u00fcc\u00fcn\u00fcn \u00fczerinde<\/li>\n<li>Motosiklette<\/li>\n<li>garajda, kamyonda ve di\u011fer ekip tesislerinde<\/li>\n<li>tak\u0131m ve personel formalar\u0131nda<\/li>\n<li>web siteleri, bas\u0131n b\u00fcltenleri ve dergiler gibi ileti\u015fim materyalleri \u00fczerinde veya i\u00e7inde<\/li>\n<\/ul>\n<p>Bir sponsor bu alanlar\u0131n birinde, birden fazlas\u0131nda ya da hepsinde yer alabilir ve her bir unsurun sponsorluk kampanyas\u0131 s\u0131ras\u0131nda farkl\u0131 zamanlarda farkl\u0131 i\u015flevleri yerine getirmesi muhtemeldir. \u00c7o\u011fu kampanyada, isim sponsoru ve kilit ortaklar t\u00fcm materyallerde yer al\u0131rken, daha k\u00fc\u00e7\u00fck sponsorluklar\u0131n do\u011fal olarak bu alanlardan baz\u0131lar\u0131n\u0131 hari\u00e7 tutmas\u0131 gerekecektir.<\/p>\n<h2><strong>Bir spor sponsoru i\u00e7in en g\u00f6r\u00fcn\u00fcr pozisyonlar hangileridir?<\/strong><\/h2>\n<p>Ara\u015ft\u0131rmalar, raporlar ve veri tabanlar\u0131 taraf\u0131ndan y\u00f6netilen bir pazarlama d\u00fcnyas\u0131nda, bu se\u00e7imi yaparken g\u00fcvenilecek en iyi \u015feyin i\u00e7g\u00fcd\u00fcsel hisler olmas\u0131 pek olas\u0131 de\u011fildir. Bunun yerine, size \u00f6zel hedeflerinize ve b\u00fct\u00e7enize dayal\u0131 bilin\u00e7li bir karar verebilecek analizleri tercih edin. Clearsight&#8217;\u0131n <strong>MotoGP<\/strong>&#8216;nin son y\u0131l\u0131nda elde etti\u011fi <strong>ve ajanslara ve tak\u0131mlara sa\u011flad\u0131\u011f\u0131<\/strong> veriler, her s\u00fcr\u00fcc\u00fcde ve her motosiklette hangi pozisyonlar\u0131n en g\u00f6r\u00fcn\u00fcr oldu\u011funu a\u00e7\u0131k\u00e7a g\u00f6stermektedir.<\/p>\n<p><strong> S\u00fcr\u00fcc\u00fcn\u00fcn sponsorlar i\u00e7in motosikletin kendisi kadar, hatta daha fazla g\u00f6r\u00fcn\u00fcrl\u00fck<\/strong> sa\u011flad\u0131\u011f\u0131n\u0131 belirtmek \u00f6nemlidir. A\u015fa\u011f\u0131daki pasta grafik, Clearsight&#8217;\u0131n bir tak\u0131m \u00fczerinde yapt\u0131\u011f\u0131 bir \u00e7al\u0131\u015fmadan al\u0131nm\u0131\u015f olup, malum nedenlerden dolay\u0131 ad\u0131n\u0131 veremiyoruz, g\u00f6r\u00fcn\u00fcrl\u00fck a\u011f\u0131rl\u0131klar\u0131n\u0131 yar\u0131\u015f hafta sonu boyunca b\u00f6l\u00fc\u015ft\u00fcrm\u00fc\u015ft\u00fcr. Burada pilotun g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn %48&#8217;ini, motosikletin %27&#8217;sini, personelin %13&#8217;\u00fcn\u00fc ve garaj\u0131n %7&#8217;sini olu\u015fturdu\u011funu g\u00f6r\u00fcyoruz.<\/p>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/schermata-2018-08-01-alle-11.35.31-2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-19051\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/schermata-2018-08-01-alle-11.35.31-2.png\" alt=\"sponsor konumlandirma\" width=\"484\" height=\"400\" \/><\/a>Elbette bu y\u00fczdeler tak\u0131mdan tak\u0131ma ve hafta sonundan hafta sonuna farkl\u0131l\u0131k g\u00f6stermektedir. Ancak bu \u00f6rnek, s\u0131kl\u0131kla g\u00f6z ard\u0131 edilen bir ger\u00e7e\u011fin alt\u0131n\u0131 \u00e7izmektedir: bir sponsorun g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcn b\u00fcy\u00fck bir k\u0131sm\u0131 r\u00f6portajlar, bas\u0131n toplant\u0131lar\u0131 ve motosikletin bulunmad\u0131\u011f\u0131 di\u011fer anlarda ortaya \u00e7\u0131kmaktad\u0131r.<\/p>\n<p>Bir televizyon r\u00f6portaj\u0131 s\u0131ras\u0131nda s\u00fcr\u00fcc\u00fcn\u00fcn k\u0131yafetinde b\u00fcy\u00fck g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayan k\u00fc\u00e7\u00fck bir alan, motosiklet \u00fczerindeki b\u00fcy\u00fck markalardan daha \u00fcst\u00fcn bir g\u00f6r\u00fcn\u00fcrl\u00fck getirisi sa\u011flayabilir. Sonu\u00e7ta, bir bisiklet neredeyse her zaman hareket halindedir ve nadiren do\u011frudan kameraya al\u0131n\u0131r.<\/p>\n<h2><strong>Sponsorluk bir bisikletin neresinde g\u00f6r\u00fcnmelidir? <\/strong><\/h2>\n<p>\u0130sminizi ve logonuzu bir <strong>MotoGP <\/strong>motosikletine yerle\u015ftirmeye karar verirseniz, motosikletin hangi b\u00f6l\u00fcm\u00fcn\u00fcn en y\u00fcksek getiriyi sa\u011flayaca\u011f\u0131n\u0131 bilmek \u00f6nemlidir. Motosikletlerin yanlar\u0131 gibi \u00e7ok geni\u015f alanlara yerle\u015ftirilen b\u00fcy\u00fck logolar\u0131n en etkili \u00e7\u00f6z\u00fcm oldu\u011fu a\u015fik\u00e2r g\u00f6r\u00fcnebilir. Ancak, durum b\u00f6yle olmayabilir &#8211; ve asl\u0131nda ara\u015ft\u0131rmalar, numara ve \u00f6n cam\u0131n etraf\u0131ndaki alandan olu\u015fan \u00f6n kaportan\u0131n g\u00f6r\u00fcn\u00fcrl\u00fck i\u00e7in en iyi yer oldu\u011funu g\u00f6stermektedir.<\/p>\n<p>A\u015fa\u011f\u0131da g\u00f6sterilen grafik motosikletin alt\u0131 alan\u0131n\u0131 incelemektedir:<\/p>\n<ul>\n<li>\u00d6n kaporta (k\u0131rm\u0131z\u0131)<\/li>\n<li>G\u00f6beklerin y\u00fcksek b\u00f6lgesi (mor)<\/li>\n<li>D\u00fc\u015f\u00fck kar\u0131n b\u00f6lgesi (turuncu)<\/li>\n<li>Kuyruk ve tank (mavi)<\/li>\n<li>\u00d6n \u00e7amurluk (sar\u0131)<\/li>\n<li>Arka \u00e7amurluk ve sal\u0131ncak kolu (ye\u015fil)<\/li>\n<\/ul>\n<p><a href=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/repsol-3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-large wp-image-19050\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/repsol-3.jpg\" alt=\"motosi\u0307klet sponsorlu\u011fu\" width=\"600\" height=\"351\" \/><\/a>Bu durumda, kaporta motosikletteki t\u00fcm g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn %33&#8217;\u00fcn\u00fc olu\u015ftururken, ikinci s\u0131rada depo ve kuyruk b\u00f6lgesi (%23) yer almaktad\u0131r. Sadece \u00fc\u00e7\u00fcnc\u00fc s\u0131rada b\u00fcy\u00fck yan kaporta (%18) yer al\u0131yor ve alt alandaki ince \u015feritten (%16) \u00e7ok uzak de\u011fil. Bu arada, iki \u00e7amurluk neredeyse g\u00f6r\u00fcnmezdir ve toplamda %10&#8217;luk bir paya sahiptir.<\/p>\n<p><strong>Grand Prix s\u0131ras\u0131nda bir motosikletin nas\u0131l g\u00f6r\u00fcld\u00fc\u011f\u00fc<\/strong> d\u00fc\u015f\u00fcn\u00fcld\u00fc\u011f\u00fcnde, bu istatistikler asl\u0131nda o kadar da \u015fa\u015f\u0131rt\u0131c\u0131 de\u011fildir. \u00d6rne\u011fin bir motosikletin tamamen dikey bir pozisyonda yanlamas\u0131na \u00e7er\u00e7evelenmesi \u00e7ok nadirdir. Asl\u0131nda, televizyon kameralar\u0131n\u0131n konumu nedeniyle, d\u00fczl\u00fcklerin sonunda veya virajlar boyunca konumland\u0131r\u0131lmas\u0131 daha yayg\u0131nd\u0131r. Bu, motosiklet b\u00fck\u00fcld\u00fc\u011f\u00fcnde geni\u015f \u00f6l\u00e7\u00fcde a\u00e7\u0131\u011fa \u00e7\u0131kan \u00f6n ve alt taraflara fayda sa\u011flar.<\/p>\n<p>Ayn\u0131 durum gazetelerdeki, dergilerdeki ve internetteki foto\u011fraflar i\u00e7in de ge\u00e7erlidir: kapakta bir yan motosiklet g\u00f6rmek \u00e7ok nadirdir. <strong>MotoGP<\/strong> s\u00fcperstarlar\u0131m\u0131z\u0131n yeteneklerini sergileyen etkileyici bir viraj\u0131n \u00f6n g\u00f6r\u00fcnt\u00fcs\u00fc \u00e7ok daha s\u0131k g\u00f6r\u00fcl\u00fcr.<\/p>\n<h2><strong>Sponsorlu\u011fun planlanmas\u0131, stratejisi ve de\u011ferlendirilmesi<\/strong><\/h2>\n<p>Bu yaz\u0131dan \u00e7\u0131kar\u0131lmas\u0131 gereken bir husus, <strong>spor sponsorlu\u011fu<\/strong> plan\u0131n\u0131z\u0131n olu\u015fturulmas\u0131 s\u00f6z konusu oldu\u011funda stratejik planlaman\u0131n \u00f6nemidir. E\u011fer \u015feytan ayr\u0131nt\u0131da gizliyse (ki \u00f6yledir), ayn\u0131 \u015fey pazarlama getirileri ve ticari faydalar i\u00e7in de s\u00f6ylenmelidir &#8211; ki bunlar da oyundaki t\u00fcm fakt\u00f6rlerin dikkatli bir \u015fekilde incelenmesinin ard\u0131ndan belirlenmelidir.<\/p>\n<p>Ters gibi g\u00f6r\u00fcnebilir, ancak <strong>motor sporlar\u0131 sponsorlu\u011funda<\/strong> daha b\u00fcy\u00fck olan\u0131n her zaman daha iyi olmad\u0131\u011f\u0131 a\u00e7\u0131kt\u0131r. Sponsor logolar\u0131n\u0131n konumland\u0131r\u0131lmas\u0131nda, marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fc \u00f6nemli \u00f6l\u00e7\u00fcde art\u0131rabilecek ak\u0131ll\u0131ca konumlar ve k\u00fc\u00e7\u00fck stratejiler vard\u0131r. <a href=\"https:\/\/rtrsports.com\/tr\/blog\/sports-marketing-agencies-competences\/\">Sekt\u00f6r profesyonelleri bunu \u00e7ok iyi biliyor<\/a> \u00e7\u00fcnk\u00fc ellerinde bunu kan\u0131tlayan y\u0131\u011f\u0131nla veri ve \u00e7ok say\u0131da vaka \u00e7al\u0131\u015fmas\u0131 var.<\/p>\n<p>Raporlaman\u0131n rol\u00fc her sponsorluk plan\u0131n\u0131n merkezinde yer al\u0131r &#8211; raporlar sayesinde operasyonumuzun g\u00fc\u00e7l\u00fc ve zay\u0131f y\u00f6nlerinin neler oldu\u011funu tam olarak anlayabilir, bunlar\u0131 d\u00fczeltebilir ve sponsorlu\u011fumuzun ne kadar iyi gitti\u011fini ve nelerin de\u011fi\u015ftirilmesi gerekebilece\u011fini hesaplayabiliriz.<\/p>\n<p>Sponsorluklarla ilgileniyorsan\u0131z okuyun <a href=\"https:\/\/rtrsports.com\/tr\/blog\/spor-sponsorlugu-aktivasyonu-nedir\/\"><strong>Sponsorluk Aktivasyonu<\/strong><\/a> ve l\u00fctfen bizimle e-posta adresimizden ileti\u015fime ge\u00e7in: info@rtrsports.com<\/p>\n<h2><strong>RTR Spor Pazarlama<\/strong><\/h2>\n<p><strong>RTR Sports Marketing, 20 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir, \u00f6zellikle <a href=\"https:\/\/rtrsports.com\/tr\/portfolio_category\/sponsorluk\/\">MotoGP ve motor sporlar\u0131na<\/a> odaklanarak spor sponsorlu\u011fu konusunda uzmanla\u015fm\u0131\u015ft\u0131r.<\/strong><\/p>\n<p><strong>Bu konularla ilgileniyorsan\u0131z veya spor pazarlama programlar\u0131n\u0131z\u0131 derinle\u015ftirmek ve bizimle payla\u015fmak istiyorsan\u0131z, bize istedi\u011finiz zaman yazabilirsiniz: info@rtrsports.com<\/strong><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Spor sponsorlu\u011funda, sponsorlar\u0131n fiziksel konumlar\u0131 g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc belirlemede ve iyi bir yat\u0131r\u0131m getirisi sa\u011flamada b\u00fcy\u00fck \u00f6nem ta\u015f\u0131r. Farkl\u0131 konumlar\u0131n farkl\u0131 maliyetleri ve farkl\u0131 g\u00f6r\u00fcn\u00fcrl\u00fckleri vard\u0131r ve bu elbette \u00e7e\u015fitli fakt\u00f6rlere ba\u011fl\u0131 olabilir &#8211; \u00f6rne\u011fin da\u011f\u0131t\u0131lacaklar\u0131 platformlar ve s\u00f6z konusu sporun pop\u00fclerli\u011fi veya dinamizmi. Bunlar\u0131n her ikisi de kampanyan\u0131z\u0131n kitle boyutunu ve potansiyel eri\u015fimini belirleyecektir. Sponsor nereye [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":189649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20200,20199],"tags":[22329,21442,22330],"class_list":["post-295952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi","category-spor-sponsorlugu","tag-konumlandirma","tag-motogp-17","tag-sponsorlar"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bir spora sponsor mu oluyorsunuz? Nerede konumland\u0131\u011f\u0131n\u0131z neden \u00f6nemli?<\/title>\n<meta name=\"description\" content=\"Farkl\u0131 pozisyonlar\u0131n farkl\u0131 maliyetleri ve farkl\u0131 g\u00f6r\u00fcn\u00fcrl\u00fckleri vard\u0131r ve bu elbette \u00e7e\u015fitli fakt\u00f6rlere ba\u011fl\u0131 olabilir.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/sponsorluk-sport-youre-positioned-matters\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bir spora sponsor mu oluyorsunuz? 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