{"id":295977,"date":"2018-06-21T22:00:00","date_gmt":"2018-06-21T20:00:00","guid":{"rendered":"https:\/\/rtrsports.com\/buyuk-bir-butcemiz-yok-spor-sponsorluguna-giremiyoruz\/"},"modified":"2026-09-16T18:23:06","modified_gmt":"2026-09-16T16:23:06","slug":"buyuk-bir-butcemiz-yok-spor-sponsorluguna-giremiyoruz","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/","title":{"rendered":"&#8220;B\u00fcy\u00fck bir b\u00fct\u00e7emiz yok, spor sponsorlu\u011funa giremiyoruz&#8221;"},"content":{"rendered":"<p><strong>B\u00fct\u00e7e<\/strong>, spor s\u00f6z konusu oldu\u011funda en tart\u0131\u015fmal\u0131 konulardan biridir ve \u015firketler \u00e7o\u011funlukla bu alana girecek kadar kaynaklar\u0131n\u0131n olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcr. &#8220;B\u00fct\u00e7emiz yok&#8221; ya da &#8220;\u00e7ok fazla kayna\u011f\u0131m\u0131z bulunmuyor&#8221; ifadeleri, sekt\u00f6r profesyonellerinin s\u0131k\u00e7a duydu\u011fu standart yan\u0131tlard\u0131r. Oysa bu inan\u00e7 \u00e7o\u011fu zaman temelsizdir: do\u011fru stratejiyle k\u00fc\u00e7\u00fck b\u00fct\u00e7eyle spor sponsorlu\u011fu yaln\u0131zca m\u00fcmk\u00fcn de\u011fil, son derece etkili de olabilir.<\/p>\n<p>B\u00fcy\u00fck bir b\u00fct\u00e7eye sahip olmak bir <strong>avantajd\u0131r<\/strong>; ancak ba\u015far\u0131l\u0131 spor pazarlama programlar\u0131 olu\u015fturmak i\u00e7in \u015fart de\u011fildir. Milyonlarca yat\u0131r\u0131m gerektirmeyen pek \u00e7ok f\u0131rsat mevcuttur. Her \u015fey, her zaman oldu\u011fu gibi, \u015firketin hedeflerinden ve \u00e7\u00f6z\u00fcm bulma iste\u011finden ba\u015flar. Bunu s\u00f6yledikten sonra \u015funu belirtelim: her \u015firket i\u00e7in uygun bir <a href=\"https:\/\/rtrsports.com\/tr\/blog\/motogp-sponsorluk-hesaplayicisi\/\"><strong>sponsorluk d\u00fczeyi<\/strong><\/a> mutlaka vard\u0131r.<\/p>\n<h2>Ki\u015fiselle\u015ftirilmi\u015f hizmet: her \u015fey para ile \u00f6l\u00e7\u00fclmez<\/h2>\n<p>\u00d6rne\u011fin: b\u00fcy\u00fck prestijli ve maliyetli bir faaliyeti <strong>sponsorlamak<\/strong> m\u0131 yoksa do\u011frudan yerel d\u00fczeyde harekete ge\u00e7mek mi daha iyidir? (Elbette bu, hedeflere ba\u011fl\u0131d\u0131r, diyeceksiniz.)<\/p>\n<p>Yaln\u0131zca bir \u00fclkede faaliyet g\u00f6steren bir <strong>enerji \u00fcreticisi<\/strong> oldu\u011funuzu varsayal\u0131m. Solo seferleriyle \u00fcn kazanm\u0131\u015f bir <strong>yelken \u015fampiyonu<\/strong> ile ortakl\u0131k kurmak m\u0131 daha iyidir (yelken &#8220;temiz&#8221;dir ve \u00fcretti\u011fimiz enerji b\u00fcy\u00fck \u00f6l\u00e7\u00fcde &#8220;yenilenebilir&#8221; kaynaklardan gelmektedir), yoksa santrallerimizin bulundu\u011fu b\u00f6lgelerdeki spor tesislerini yenilemek, bunlara g\u00fcne\u015f panelleri kurmak ve yak\u0131n okullara beden e\u011fitimi i\u00e7in gerekli ekipmanlar\u0131 ba\u011f\u0131\u015flamak m\u0131?<\/p>\n<p>Uygulama faaliyetleri aras\u0131nda bu <strong>spor tesislerinin<\/strong> t\u00fcm kullan\u0131c\u0131lar\u0131na ula\u015farak onlara \u00f6zel ko\u015fullar sunmak da yer alsa ne olurdu? Ayn\u0131 operasyonu birka\u00e7 b\u00fcy\u00fck \u015fehirde tekrarlasayd\u0131k ne olurdu? Yerel tabanl\u0131 faaliyetlerin, de\u011fer karmas\u0131 a\u00e7\u0131s\u0131ndan m\u00fckemmel ama uzak olan y\u00fcksek profilli ortakl\u0131\u011fa k\u0131yasla daha d\u00fc\u015f\u00fck ticari ve imaj getirisi sa\u011flayaca\u011f\u0131ndan ger\u00e7ekten emin miyiz? Ya da anlat\u0131lacak hik\u00e2yenin daha az ilgi \u00e7ekici oldu\u011fundan emin misiniz?<\/p>\n<p>Yan\u0131t neredeyse her zaman hay\u0131rd\u0131r. Zekice tasarlanm\u0131\u015f yerel sponsorluklar, bir Formule 1 arac\u0131ndaki logoyla elde edilmesi son derece g\u00fc\u00e7 g\u00fcven ili\u015fkileri kurar. \u00dcstelik pek \u00e7ok durumda \u00e7ok daha az maliyetlidir.<\/p>\n<h2>Her zaman bir plana ihtiyac\u0131n\u0131z vard\u0131r<\/h2>\n<p>Sponsorlu\u011fun d\u00fc\u015f\u00fck eri\u015fim seviyeleri olabilir; ancak bu f\u0131rsat\u0131 en iyi \u015fekilde de\u011ferlendirmek i\u00e7in bir plana ihtiyac\u0131n\u0131z vard\u0131r: hedeflerinize ula\u015fman\u0131za yard\u0131mc\u0131 olacak t\u00fcm ara\u00e7sal faaliyetleri d\u00fc\u015f\u00fcnmeniz gerekir. Bu egzersiz s\u00f6zle\u015fme imzalanmadan <strong>\u00f6nce<\/strong> yap\u0131lmal\u0131d\u0131r, sonra de\u011fil.<\/p>\n<p>Elbette \u00e7ok paran varsa hareket etmek daha kolayd\u0131r ve daha fazla \u015fehirde m\u00fcdahale edebilirsiniz; belki \u00fcnl\u00fc yelkenciyle ortakl\u0131k da kurabilir ve onu kullanarak marka el\u00e7isini okullara g\u00f6t\u00fcrebilirsiniz; orada \u00e7ocuklara temiz enerji hakk\u0131nda d\u00fc\u015f\u00fcnmenin ne kadar temel bir \u015fey oldu\u011funu anlat\u0131r.<\/p>\n<p>Dolay\u0131s\u0131yla b\u00fct\u00e7eden \u00f6nce <strong>bir fikre<\/strong>, bir vizyona ve ba\u011fl\u0131l\u0131k g\u00f6sterme iradesine ihtiya\u00e7 vard\u0131r; iyi tasarlanm\u0131\u015f operasyonlar\u0131n <strong>ROI<\/strong>&#8216;sinin her zaman \u00e7ok olumlu oldu\u011funa ve markan\u0131n kamuoyu taraf\u0131ndan iyi alg\u0131lanmas\u0131yla e\u015flik etti\u011fine g\u00fcvenebilirsiniz. \u00c7ocuklar\u0131n\u0131n beden e\u011fitimi yapt\u0131\u011f\u0131 okula \u00fccretsiz ekipman ba\u011f\u0131\u015flayan bir markay\u0131 kim takdirle kar\u015f\u0131lamaz?<\/p>\n<h2>Spor sponsorlu\u011fu yaln\u0131zca b\u00fcy\u00fckler i\u00e7in de\u011fildir<\/h2>\n<p>Spor sponsorlu\u011fu pazar\u0131 \u00e7ok farkl\u0131 eri\u015fim seviyeleri sunmaktad\u0131r. Formule 1 monopostolar\u0131n\u0131n karoseri \u00fczerinde ya da Avrupa&#8217;n\u0131n en b\u00fcy\u00fck kul\u00fcplerinin formalar\u0131nda g\u00f6r\u00fcnmek i\u00e7in onlarca ya da y\u00fczlerce milyon yat\u0131ran b\u00fcy\u00fck markalar\u0131n yan\u0131 s\u0131ra, orta \u00f6l\u00e7ekli \u015firketler i\u00e7in devasa bir f\u0131rsatlar evreni mevcuttur.<\/p>\n<p>B\u00f6lgesel federasyonlar, ikinci kademe yar\u0131\u015fmalar, y\u00fckselen sporcular, yo\u011fun ilgi g\u00f6ren yerel etkinlikler: t\u00fcm bu yap\u0131lar, b\u00fcy\u00fck ortakl\u0131klar\u0131n maliyetinin \u00e7ok alt\u0131nda g\u00f6r\u00fcn\u00fcrl\u00fck, de\u011fer ili\u015fkilendirmesi ve aktivasyon f\u0131rsatlar\u0131 sunmaktad\u0131r. S\u0131r, yat\u0131r\u0131m\u0131n b\u00fcy\u00fckl\u00fc\u011f\u00fcnde de\u011fil; mesaj, spor ba\u011flam\u0131 ve ula\u015f\u0131lan kitle aras\u0131ndaki tutarl\u0131l\u0131kta yatar.<\/p>\n<p>RTR Sports Marketing olarak 30 y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir b\u00fct\u00e7eden ba\u011f\u0131ms\u0131z olarak do\u011fru \u00e7\u00f6z\u00fcm\u00fc bulmak i\u00e7in \u00e7al\u0131\u015f\u0131yoruz. \u015eirketinize en uygun <a href=\"https:\/\/rtrsports.com\/tr\/marka-lisanslama-2\/\"><strong>spor sponsorlu\u011fu f\u0131rsatlar\u0131n\u0131<\/strong><\/a> ke\u015ffetmek istiyorsan\u0131z, emrinizdeyiz.<\/p>\n<p>Ba\u015fka \u00f6rneklere girmeyece\u011fim: burada b\u00fcy\u00fck prestijli bir etkinlik ve toprak odakl\u0131 temel bir faaliyet kulland\u0131m. Liste \u00e7ok uzun olabilir. Yarat\u0131c\u0131l\u0131\u011f\u0131m\u0131z\u0131 zorlamak istiyorsan\u0131z, bizi aramaktan veya <a href=\"mailto:info@rtrsports.com\">info@rtrsports.com<\/a> adresine yazmaktan \u00e7ekinmeyin.<\/p>\n<h2>K\u00fc\u00e7\u00fck b\u00fct\u00e7eyle spor sponsorlu\u011funa ili\u015fkin s\u0131k sorulan sorular<\/h2>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>Frequently Asked Questions<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>S\u0131n\u0131rl\u0131 b\u00fct\u00e7eyle spor sponsorlu\u011fu yapmak m\u00fcmk\u00fcn m\u00fc?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Evet, kesinlikle. Spor sponsorlu\u011fu pazar\u0131 \u00e7ok farkl\u0131 eri\u015fim seviyeleri sunmaktad\u0131r: b\u00fcy\u00fck uluslararas\u0131 ortakl\u0131klar\u0131n yan\u0131 s\u0131ra b\u00f6lgesel federasyonlar, y\u00fckselen sporcular, yerel etkinlikler ve ikinci kademe yar\u0131\u015fmalarla ilgili f\u0131rsatlar da mevcuttur. \u00d6nemli olan b\u00fct\u00e7enin b\u00fcy\u00fckl\u00fc\u011f\u00fc de\u011fil; mesaj, se\u00e7ilen spor ba\u011flam\u0131 ve ula\u015f\u0131lmak istenen kitle aras\u0131ndaki stratejik tutarl\u0131l\u0131kt\u0131r.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir spor sponsorlu\u011funa ba\u015flamak i\u00e7in asgari b\u00fct\u00e7e nedir?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Evrensel bir asgari tutar yoktur: bu, spor t\u00fcr\u00fcne, rekabet d\u00fczeyine, b\u00f6lgeye ve \u015firketin hedeflerine ba\u011fl\u0131d\u0131r. B\u00f6lgesel sponsorluk operasyonlar\u0131, y\u00fckselen sporcularla ortakl\u0131klar ya da yerel federasyonlarla anla\u015fmalar \u00e7ok m\u00fctevaz\u0131 b\u00fct\u00e7elerle ba\u015flayabilir. \u00d6nemli olan, yat\u0131r\u0131m de\u011ferini en \u00fcst d\u00fczeye \u00e7\u0131karmak i\u00e7in net bir aktivasyon plan\u0131na sahip olmakt\u0131r.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Bir spor sponsorlu\u011funun ROI&#039;si nas\u0131l \u00f6l\u00e7\u00fcl\u00fcr?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Bir spor sponsorlu\u011funun ROI&#8217;si birden fazla d\u00fczeyde \u00f6l\u00e7\u00fcl\u00fcr: \u00fcretilen g\u00f6r\u00fcn\u00fcrl\u00fck (g\u00f6sterimler, bahsedilmeler, medya kapsam\u0131), marka bilinirli\u011fi ve alg\u0131s\u0131ndaki de\u011fi\u015fim, hedef b\u00f6lge veya segmentteki sat\u0131\u015f etkisi, olu\u015fturulan potansiyel m\u00fc\u015fteriler ve varsa B2B aktivasyonlar\u0131ndan do\u011frudan geri d\u00f6n\u00fc\u015f. K\u00fc\u00e7\u00fck b\u00fct\u00e7eyle bile iyi tasarlanm\u0131\u015f bir operasyon neredeyse her zaman \u00f6l\u00e7\u00fclebilir pozitif bir ROI \u00fcretir.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>B\u00fcy\u00fck yar\u0131\u015fmalar yerine yerel spor etkinliklerini sponsorlamaya de\u011fer mi?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>\u00c7o\u011funlukla evet, \u00f6zellikle a\u011f\u0131rl\u0131kl\u0131 olarak belirli bir b\u00f6lgede faaliyet g\u00f6steren \u015firketler i\u00e7in. Yerel etkinlikler, kitleye fiziksel yak\u0131nl\u0131k, toplulukta y\u00fcksek g\u00fcvenilirlik, makul maliyetlerle yarat\u0131c\u0131 aktivasyon olanaklar\u0131 ve son t\u00fcketicilerle daha do\u011frudan bir ili\u015fki sunar. Pek \u00e7ok durumda imaj getirisi, uzak ve anonim b\u00fcy\u00fck bir ortakl\u0131ktan daha y\u00fcksek olur.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>B\u00fct\u00e7eden ba\u011f\u0131ms\u0131z olarak \u015firketiniz i\u00e7in do\u011fru sporu nas\u0131l se\u00e7ersiniz?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <\/p>\n<p>Spor se\u00e7imi hedeflerden ba\u015flamal\u0131d\u0131r: bilinirli\u011fi art\u0131rmak, yeni bir demografik segmente girmek, mevcut sadakati g\u00fc\u00e7lendirmek ya da belirli marka de\u011ferlerini iletmek mi istiyorsunuz? Formule 1 gibi kitlesel bir spor da bir ni\u015f disiplin de bu sorular\u0131 yan\u0131tlayabilir. K\u00fc\u00e7\u00fck b\u00fct\u00e7eyle, \u015firketin kendi ba\u011flam\u0131nda ba\u015frol oyuncusu olabilece\u011fi sporlara odaklanmak daha ak\u0131ll\u0131ca olur; b\u00fcy\u00fck bir etkinlikte l\u00fcks bir fig\u00fcran olmak yerine.<\/p>\n<p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n","protected":false},"excerpt":{"rendered":"<p>B\u00fct\u00e7e, spor s\u00f6z konusu oldu\u011funda en tart\u0131\u015fmal\u0131 konulardan biridir ve \u015firketler \u00e7o\u011funlukla bu alana girecek kadar kaynaklar\u0131n\u0131n olmad\u0131\u011f\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcr. &#8220;B\u00fct\u00e7emiz yok&#8221; ya da &#8220;\u00e7ok fazla kayna\u011f\u0131m\u0131z bulunmuyor&#8221; ifadeleri, sekt\u00f6r profesyonellerinin s\u0131k\u00e7a duydu\u011fu standart yan\u0131tlard\u0131r. Oysa bu inan\u00e7 \u00e7o\u011fu zaman temelsizdir: do\u011fru stratejiyle k\u00fc\u00e7\u00fck b\u00fct\u00e7eyle spor sponsorlu\u011fu yaln\u0131zca m\u00fcmk\u00fcn de\u011fil, son derece etkili de olabilir. B\u00fcy\u00fck [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":189588,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20199],"tags":[],"class_list":["post-295977","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.6) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>K\u00fc\u00e7\u00fck B\u00fct\u00e7eyle Spor Sponsorlu\u011fu: Pratik Rehber | RTR Sports<\/title>\n<meta name=\"description\" content=\"Spor sponsorlu\u011fu i\u00e7in yeterli b\u00fct\u00e7eniz olmad\u0131\u011f\u0131n\u0131 m\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz? S\u0131n\u0131rl\u0131 kaynaklara sahip \u015firketlerin spora nas\u0131l eri\u015febilece\u011fini ve m\u00fckemmel ROI elde edebilece\u011fini ke\u015ffedin.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"&quot;B\u00fcy\u00fck bir b\u00fct\u00e7emiz yok, spor sponsorlu\u011funa giremiyoruz&quot;\" \/>\n<meta property=\"og:description\" content=\"Spor sponsorlu\u011fu i\u00e7in yeterli b\u00fct\u00e7eniz olmad\u0131\u011f\u0131n\u0131 m\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz? S\u0131n\u0131rl\u0131 kaynaklara sahip \u015firketlerin spora nas\u0131l eri\u015febilece\u011fini ve m\u00fckemmel ROI elde edebilece\u011fini ke\u015ffedin.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sailing03-600x300-3.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"600\" \/>\n\t<meta property=\"og:image:height\" content=\"300\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"&#8220;B\u00fcy\u00fck bir b\u00fct\u00e7emiz yok, spor sponsorlu\u011funa giremiyoruz&#8221;\",\"datePublished\":\"2018-06-21T20:00:00+00:00\",\"dateModified\":\"2026-09-16T16:23:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\\\/\"},\"wordCount\":1269,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sailing03-600x300-3.jpg\",\"articleSection\":[\"Spor Sponsorlu\u011fu\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\\\/\",\"name\":\"K\u00fc\u00e7\u00fck B\u00fct\u00e7eyle Spor Sponsorlu\u011fu: Pratik Rehber | RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sailing03-600x300-3.jpg\",\"datePublished\":\"2018-06-21T20:00:00+00:00\",\"dateModified\":\"2026-09-16T16:23:06+00:00\",\"description\":\"Spor sponsorlu\u011fu i\u00e7in yeterli b\u00fct\u00e7eniz olmad\u0131\u011f\u0131n\u0131 m\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz? S\u0131n\u0131rl\u0131 kaynaklara sahip \u015firketlerin spora nas\u0131l eri\u015febilece\u011fini ve m\u00fckemmel ROI elde edebilece\u011fini ke\u015ffedin.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sailing03-600x300-3.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/sailing03-600x300-3.jpg\",\"width\":600,\"height\":300},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"&#8220;B\u00fcy\u00fck bir b\u00fct\u00e7emiz yok, spor sponsorlu\u011funa giremiyoruz&#8221;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/uk.linkedin.com\\\/in\\\/riccardotafa\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"K\u00fc\u00e7\u00fck B\u00fct\u00e7eyle Spor Sponsorlu\u011fu: Pratik Rehber | RTR Sports","description":"Spor sponsorlu\u011fu i\u00e7in yeterli b\u00fct\u00e7eniz olmad\u0131\u011f\u0131n\u0131 m\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz? S\u0131n\u0131rl\u0131 kaynaklara sahip \u015firketlerin spora nas\u0131l eri\u015febilece\u011fini ve m\u00fckemmel ROI elde edebilece\u011fini ke\u015ffedin.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/","og_locale":"tr_TR","og_type":"article","og_title":"\"B\u00fcy\u00fck bir b\u00fct\u00e7emiz yok, spor sponsorlu\u011funa giremiyoruz\"","og_description":"Spor sponsorlu\u011fu i\u00e7in yeterli b\u00fct\u00e7eniz olmad\u0131\u011f\u0131n\u0131 m\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz? S\u0131n\u0131rl\u0131 kaynaklara sahip \u015firketlerin spora nas\u0131l eri\u015febilece\u011fini ve m\u00fckemmel ROI elde edebilece\u011fini ke\u015ffedin.","og_url":"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":600,"height":300,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sailing03-600x300-3.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Riccardo Taf\u00e0","Tahmini okuma s\u00fcresi":"3 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"&#8220;B\u00fcy\u00fck bir b\u00fct\u00e7emiz yok, spor sponsorlu\u011funa giremiyoruz&#8221;","datePublished":"2018-06-21T20:00:00+00:00","dateModified":"2026-09-16T16:23:06+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/"},"wordCount":1269,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sailing03-600x300-3.jpg","articleSection":["Spor Sponsorlu\u011fu"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/","url":"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/","name":"K\u00fc\u00e7\u00fck B\u00fct\u00e7eyle Spor Sponsorlu\u011fu: Pratik Rehber | RTR Sports","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sailing03-600x300-3.jpg","datePublished":"2018-06-21T20:00:00+00:00","dateModified":"2026-09-16T16:23:06+00:00","description":"Spor sponsorlu\u011fu i\u00e7in yeterli b\u00fct\u00e7eniz olmad\u0131\u011f\u0131n\u0131 m\u0131 d\u00fc\u015f\u00fcn\u00fcyorsunuz? S\u0131n\u0131rl\u0131 kaynaklara sahip \u015firketlerin spora nas\u0131l eri\u015febilece\u011fini ve m\u00fckemmel ROI elde edebilece\u011fini ke\u015ffedin.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sailing03-600x300-3.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/sailing03-600x300-3.jpg","width":600,"height":300},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/blog\/buyuk-butceli-olmayan-spor-sponsorluguna-giremez\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"&#8220;B\u00fcy\u00fck bir b\u00fct\u00e7emiz yok, spor sponsorlu\u011funa giremiyoruz&#8221;"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Riccardo Taf\u00e0 is the founder and Managing Director of RTR Sports Marketing, the independent motorsport sponsorship agency he established in 1995. A law graduate of the University of Bologna, he began his career in PR in London before moving into motorsport, and has spent more than 30 years structuring sponsorship partnerships in Formula 1 and MotoGP - closing over 100 deals across eight championships with properties including McLaren, Williams, Ducati, Honda HRC, Yamaha Factory Racing and Dorna Sports. He writes on sponsorship strategy, commercial rights, pricing, and ROI measurement for brands entering motorsport at every budget level.","sameAs":["https:\/\/rtrsports.com","https:\/\/uk.linkedin.com\/in\/riccardotafa"],"url":"https:\/\/rtrsports.com\/tr\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/295977","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=295977"}],"version-history":[{"count":2,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/295977\/revisions"}],"predecessor-version":[{"id":354653,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/295977\/revisions\/354653"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/189588"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=295977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=295977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=295977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}