{"id":297992,"date":"2025-07-17T18:34:30","date_gmt":"2025-07-17T16:34:30","guid":{"rendered":"https:\/\/rtrsports.com\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/"},"modified":"2026-09-11T17:18:15","modified_gmt":"2026-09-11T15:18:15","slug":"spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/","title":{"rendered":"Spor Pazarlamas\u0131nda Jump Start Marketing Teorisi: Spoelstra ve 19 Kural"},"content":{"rendered":"

Jon Spoelstra<\/strong> ad\u0131, spor pazarlamas\u0131 profesyonellerine hi\u00e7 de yabanc\u0131 de\u011fildir; ku\u015fkusuz son otuz y\u0131l\u0131n en tan\u0131nm\u0131\u015f yenilik\u00e7ilerinden ve spor pazarlamas\u0131n\u0131n en \u00f6zg\u00fcn yorumcular\u0131ndan biridir. Veeck, Hagstrom, Levine<\/strong> ve 1980’ler ile 90’lara damgas\u0131n\u0131 vuran di\u011fer \u00f6nemli Amerikal\u0131 pazarlamac\u0131larla birlikte Spoelstra, spor tarihinin en ak\u0131lda kal\u0131c\u0131 ileti\u015fim kampanyalar\u0131ndan baz\u0131lar\u0131n\u0131 hayata ge\u00e7irdi. Bu kampanyalar kadar ak\u0131lda kalan bir anekdot da “rubber chicken day”<\/strong>dir: 1994 y\u0131l\u0131nda New Jersey Nets<\/strong>‘in pazarlama direkt\u00f6r\u00fc olan Spoelstra, hen\u00fcz koltuk yenilememi\u015f t\u00fcm abonelere kurye paketiyle binlerce kau\u00e7uk tavuk g\u00f6nderdi. Paketin \u00fczerinde \u015fu yaz\u0131yordu: “Don’t Fowl Out”<\/strong> \u2014 \u0130ngilizcede hem “oyun d\u0131\u015f\u0131na \u00e7\u0131kma” (foul-out) hem de “tavuk” anlam\u0131na gelen “fowl” s\u00f6zc\u00fc\u011f\u00fcne yap\u0131lan bir kelime oyunu.<\/p>\n

Bu olay\u0131 s\u0131radan bir pazarlama anekdotundan \u00e7ok daha fazlas\u0131 yapan \u015fey ise \u015fudur: o d\u00f6nemde Nets, NBA’in en rekabetsiz tak\u0131mlar\u0131ndan biriydi. Spoelstra’n\u0131n daha iyi bir \u00fcr\u00fcn sunma l\u00fcks\u00fc yoktu. Ayn\u0131 \u00fcr\u00fcne sahipti ve onu arzu edilir k\u0131lman\u0131n yolunu bulmak zorundayd\u0131. B\u00fct\u00e7esi k\u0131s\u0131tl\u0131yd\u0131, lig s\u0131ralamalar\u0131 umursand\u0131r\u0131c\u0131 de\u011fildi ve mevsim ba\u015f\u0131nda trib\u00fcnler bo\u015ftu. Jump-Start Marketing teorisi de tam olarak bu gerilimden, de\u011fi\u015ftirilemeyen \u00fcr\u00fcn ile onu istemeyen seyirci aras\u0131ndaki bu k\u0131r\u0131lgan dengenin ortas\u0131nda do\u011fdu. Bu teorinin temelinde yatan soru basit ama keskindir: “\u00dcr\u00fcn\u00fc de\u011fi\u015ftiremiyorsak, alg\u0131y\u0131 nas\u0131l de\u011fi\u015ftirebiliriz?”<\/p>\n

Jump Start Marketing: Nedir ve Nereden Gelir?<\/h2>\n

Spoelstra’n\u0131n se\u00e7ti\u011fi metafor tesad\u00fcf de\u011fildir. Jump-Start<\/strong> \u2014 ak\u00fcs\u00fc tamamen bitmi\u015f bir arabay\u0131 kablo ile \u00e7al\u0131\u015ft\u0131rmak \u2014 tam olarak ba\u015flang\u0131\u00e7 ko\u015fulunu tan\u0131mlar: hareket etmeyen bir \u00fcr\u00fcn, almayan bir kitle ve sistemi yeniden harekete ge\u00e7irmek i\u00e7in d\u0131\u015far\u0131dan enerji bulma zorunlulu\u011fu. Var\u0131\u015f noktas\u0131 ise farkl\u0131 bir \u00fcr\u00fcn de\u011fildir: ayn\u0131 \u00fcr\u00fcn\u00fcn farkl\u0131 bir g\u00f6zle g\u00f6r\u00fclmesidir.<\/p>\n

Teorinin uygulanma ko\u015fulu nettir ve pazarl\u0131k kabul etmez: Jump-Start yaln\u0131zca do\u011fas\u0131 gere\u011fi de\u011fi\u015ftirilemeyen, mevcut h\u00e2liyle beklenen ba\u015far\u0131y\u0131 elde edemeyen spor \u00fcr\u00fcnleri<\/strong> i\u00e7in ge\u00e7erlidir. \u00d6rne\u011fin sezon ba\u015f\u0131nda rekabet\u00e7i olmayan bir tak\u0131m ya da potansiyeline ra\u011fmen trib\u00fcnleri dolduramayan bir etkinlik. Bu bir \u00fcr\u00fcn geli\u015ftirme teorisi de\u011fildir; bir yeniden konumland\u0131rma teorisidir.<\/p>\n

“E\u011fer insanlar \u00fcr\u00fcn\u00fcn\u00fcz\u00fc alm\u0131yorsa, bunun bir nedeni var” der Spoelstra. “\u015eeyler tesad\u00fcfen olmaz. Jump-Start Marketing, kimsenin istemedi\u011fi bir \u00fcr\u00fcn\u00fc t\u00fcketicilerin bo\u011faz\u0131na zorla t\u0131kmak de\u011fildir. Tam tersine, kimsenin istemedi\u011fi bir \u00fcr\u00fcn\u00fc, insanlar\u0131n art\u0131k onsuz edemeyece\u011fi bir \u015feye d\u00f6n\u00fc\u015fene kadar yeniden konumland\u0131rmak ve \u015fekillendirmektir.”<\/em><\/p>\n

Jump Start Marketing’in 19 Kural\u0131<\/h2>\n

Bir Jump-Start kampanyas\u0131n\u0131n 19 kural\u0131 ya da iyi uygulamas\u0131<\/strong> vard\u0131r. Spoelstra bu kurallar\u0131 NBA’deki New Jersey Nets deneyimi s\u0131ras\u0131nda o kadar sistematik bi\u00e7imde kodlam\u0131\u015ft\u0131 ki pazarlama ofisindeki t\u00fcm \u00e7al\u0131\u015fanlara 19 maddeyi i\u00e7eren k\u00fc\u00e7\u00fck bir rehber da\u011f\u0131tm\u0131\u015f, kurallara titizlikle uyulmas\u0131n\u0131 sa\u011flam\u0131\u015ft\u0131.<\/p>\n

    \n
  1. Sonu\u00e7 almak istiyorsan\u0131z, siz ve t\u00fcm ekibiniz \u00fcr\u00fcn\u00fc h\u0131zla yeniden konumland\u0131rmak i\u00e7in al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131na \u00e7\u0131kmaya ve yeni yakla\u015f\u0131mlar denemeye y\u00fcksek motivasyonla ba\u011fl\u0131 olmal\u0131s\u0131n\u0131z<\/strong>.<\/li>\n
  2. Oldu\u011funuzdan farkl\u0131 bir \u015fey oldu\u011funuzu asla d\u00fc\u015f\u00fcnmeyin<\/strong>. Elinizde tuttu\u011funuz \u00fcr\u00fcn\u00fcn ger\u00e7ek\u00e7i s\u0131n\u0131rlamalar\u0131n\u0131 kabul edin ve buradan ba\u015flay\u0131n.<\/li>\n
  3. Mevcut m\u00fc\u015fterilerinizin sat\u0131n alma s\u0131kl\u0131\u011f\u0131n\u0131 art\u0131r\u0131n<\/strong>. \u00dcr\u00fcn\u00fcn\u00fcz ya da hizmetiniz ne kadar d\u00fc\u015f\u00fck kaliteli olursa olsun, stratejik a\u00e7\u0131dan as\u0131l yap\u0131lmas\u0131 gereken \u015fey bu m\u00fc\u015fterilere y\u00f6nelik sat\u0131\u015f hacmini art\u0131rmak ve \u00fcr\u00fcn\u00fc \u00f6ncelikle onlar\u0131n g\u00f6z\u00fcnde yeniden konumland\u0131rmakt\u0131r.<\/li>\n
  4. M\u00fc\u015fterilerinizin ya da abonelerinizin ad\u0131n\u0131, soyad\u0131n\u0131, adresini ve telefon numaras\u0131n\u0131 \u00f6\u011frenmenin bir yolunu her zaman bulun<\/strong>. Bir da\u011f\u0131t\u0131mc\u0131 arac\u0131l\u0131\u011f\u0131yla sat\u0131\u015f yap\u0131yorsan\u0131z bu f\u0131rsat\u0131 ka\u00e7\u0131r\u0131rs\u0131n\u0131z. Ama bu bilgilere sahipseniz onlara sonsuza kadar sat\u0131\u015f yapabilirsiniz.<\/li>\n
  5. Meydan okumay\u0131 ba\u015flatacak olan temizlik g\u00f6revlisi de\u011fildir. En etkili itki her zaman en \u00fcstten gelir<\/strong>.<\/li>\n
  6. K\u00fc\u00e7\u00fck deneylerle b\u00fcy\u00fck de\u011fi\u015fimler ba\u015flat\u0131n<\/strong>. K\u00fc\u00e7\u00fck ama s\u00fcrekli fikirler kullan\u0131n; \u00e7ok fazla zaman ya da para gerektirmeyen ama b\u00fcy\u00fck sonu\u00e7lar do\u011furabilecek k\u00fc\u00e7\u00fck de\u011fi\u015fiklikler yap\u0131n. Devasa ve hantal kampanyalara odaklanmay\u0131n. Bu nedenle Spoelstra, \u00e7al\u0131\u015ft\u0131\u011f\u0131 tak\u0131mlarda her zaman bir “pazarlama ter\u00f6risti inovasyon grubu”<\/strong> olu\u015fturulmas\u0131n\u0131 te\u015fvik etti: al\u0131\u015f\u0131lm\u0131\u015f\u0131n d\u0131\u015f\u0131nda pazarlama eylemleri tasarlamakla g\u00f6revli k\u00fc\u00e7\u00fck bir gerilla pazarlama ekibi.<\/li>\n
  7. Kriz gelene kadar yeni yakla\u015f\u0131mlar denemek i\u00e7in beklemeyin<\/strong>. Her an yenilik yapmaya devam edin.<\/li>\n
  8. Planlad\u0131\u011f\u0131n\u0131z her pazarlama eylemi i\u00e7in \u00fcst y\u00f6netiminize bunu onaylatacak iyi bir yol bulmaya<\/strong> her zaman \u00f6zen g\u00f6sterin. Fikrinizi, Y\u00fcksek Mahkeme’ye \u00e7\u0131kacak bir avukat titizli\u011fiyle savunmaya haz\u0131rlan\u0131n.<\/li>\n
  9. Yaln\u0131zca m\u00fc\u015fterilerin sat\u0131n almak istedi\u011fi \u00fcr\u00fcn ve hizmetleri<\/strong> sat\u0131n.<\/li>\n
  10. Spor pazarlamas\u0131 masa ba\u015f\u0131nda ve telefonla yap\u0131lmaz<\/strong>. \u0130nsanlar\u0131n aras\u0131nda, seyircinin i\u00e7inde, saha \u00e7izgilerinde yap\u0131l\u0131r. Bir ma\u00e7 ya da etkinlik oldu\u011funda, y\u00f6netim ilk giren ve son \u00e7\u0131kan olmal\u0131d\u0131r.<\/li>\n
  11. Herkesi m\u00fc\u015fteriniz yapmaya \u00e7al\u0131\u015fmay\u0131n. Bunun yerine hedefinizi \u00f6zenle se\u00e7in<\/strong> ve zaman ile kaynaklar\u0131 yaln\u0131zca onlar i\u00e7in harcay\u0131n. Bu nedenle onlar hakk\u0131nda olabilecek her veri ve bilgiye sahip olman\u0131z gerekir.<\/li>\n
  12. Ba\u015fkas\u0131 taraf\u0131ndan yap\u0131lan ara\u015ft\u0131rmalara, sat\u0131n al\u0131nan verilere ya da aktar\u0131lan bilgilere g\u00fcvenmeyin<\/strong>. M\u00fc\u015fterileriniz hakk\u0131nda bir \u015fey \u00f6\u011frenmek istiyorsan\u0131z, do\u011frudan m\u00fc\u015fterilerinizle konu\u015fun. Pazarlama sorunlar\u0131n\u0131n neredeyse tamam\u0131, y\u00fcz bin dolarl\u0131k bir ara\u015ft\u0131rmadan \u00e7ok daha etkili bi\u00e7imde bir aboneyle kahve ba\u015f\u0131nda ge\u00e7irilecek on dakikayla \u00e7\u00f6z\u00fclebilir.<\/li>\n
  13. M\u00fc\u015fterilerinizi kahraman yap\u0131n<\/strong>. \u00d6zellikle kurumsal m\u00fc\u015fteriler i\u00e7in, tak\u0131m\u0131n\u0131za harcanan her dolar\u0131n iyi bir yat\u0131r\u0131m oldu\u011funu \u00fcst y\u00f6neticilerine kan\u0131tlayan raporlar ve belgeler \u00fcretin.<\/li>\n
  14. Yarat\u0131c\u0131l\u0131k, tutku ve yenilik i\u00e7in te\u015fvikler olu\u015fturun<\/strong>.<\/li>\n
  15. Her anla\u015fmay\u0131 reddedilemeyecek kadar cazip k\u0131l\u0131n<\/strong>. \u0130nsanlar\u0131n g\u00f6rmezden gelemeyece\u011fi paketler, \u00fcr\u00fcnler, bundle’lar ve etkinlikler yarat\u0131n; bunun i\u00e7in \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn \u00e7ekirdek i\u015finden uzakla\u015fman\u0131z gerekse bile. Spoelstra bu ilkeyi bilet sat\u0131\u015flar\u0131n\u0131 art\u0131rmak i\u00e7in \u015fu \u015fekilde uygulad\u0131: 4 ma\u00e7 bileti, statt i\u00e7inde ak\u015fam yeme\u011fi ve \u00fccretsiz i\u00e7ecekleri tek bir pakette sunan ve t\u00fcm bu \u00f6\u011feleri tek bir normal biletle ayn\u0131 fiyata satan bir “aile paketi” olu\u015fturdu. Tak\u0131m her bilet ba\u015f\u0131na \u00e7ok az kazand\u0131; ama etkinlik tamamen doldu ve bu durum sezonun geri kalan\u0131na da ivme kazand\u0131rd\u0131.<\/li>\n
  16. Organizasyonun di\u011fer departmanlar\u0131n\u0131 da dahil edin ve onlardan yararlan\u0131n<\/strong>. Pazarlama tek bir ofise hapsedilemez; sat\u0131\u015f, idari birimler ve y\u00f6netimle payla\u015f\u0131lmal\u0131d\u0131r.<\/li>\n
  17. K\u00fc\u00e7\u00fck ve b\u00fcy\u00fck m\u00fc\u015fteriler aras\u0131nda ayr\u0131m yap\u0131n<\/strong>. Pareto ilkesine g\u00f6re m\u00fc\u015fterilerinizin %20’si gelirinizin %80’inden sorumludur. Bu g\u00fc\u00e7l\u00fc ve kritik \u00e7ekirde\u011fe en b\u00fcy\u00fck \u00e7aba ve ilgi y\u00f6neltilmelidir.<\/li>\n
  18. Organizasyonun ekonomik a\u00e7\u0131dan zor d\u00f6nemlerinde personel \u00e7\u0131karmak yerine, yaln\u0131zca getirdikleri sonu\u00e7lardan kazanacak daha fazla komisyon bazl\u0131 \u00e7al\u0131\u015fan al\u0131n<\/strong>.<\/li>\n
  19. Kendinize iddial\u0131 hedefler belirleyin<\/strong> ve onlara ula\u015fman\u0131n en e\u011flenceli yolunu aray\u0131n.<\/li>\n<\/ol>\n

    Jump Start Marketing ve Spor Sponsorlu\u011fu: 2024’te Uygulamalar<\/h2>\n

    Bu 19 kural\u0131 yakla\u015f\u0131k otuz y\u0131l sonra yeniden okudu\u011funuzda \u00e7arp\u0131c\u0131 olan, ne kadar az eskidikleridir. Pazar ara\u015ft\u0131rmalar\u0131na g\u00fcvenmek yerine m\u00fc\u015fteriyi dinlemeyi, b\u00fcy\u00fc\u011fe yat\u0131r\u0131m yapmadan \u00f6nce k\u00fc\u00e7\u00fckte risk almay\u0131 ve her paketi “reddedilemeyecek kadar cazip” k\u0131lmay\u0131 anlat\u0131yorlar. Bu ilkeler, 1990’larda zorluk i\u00e7indeki bir NBA tak\u0131m\u0131 i\u00e7in ge\u00e7erliydi; bug\u00fcn motorsportu ileti\u015fim platformu olarak de\u011ferlendiren bir marka i\u00e7in de ayn\u0131 \u00f6l\u00e7\u00fcde ge\u00e7erlidir.<\/p>\n

    Motorsporttaki MotoGP<\/a>, Formula 1 ve WEC sponsorluklar\u0131n\u0131 de\u011ferlendiren ki\u015filer, kendilerini \u00e7o\u011fu zaman Spoelstra’n\u0131n durumuna benzer bir konumda bulur: \u00fcr\u00fcn\u00fc sponsoru ikna etmek zorunda olan property de\u011fildir; \u00f6l\u00e7\u00fclebilir i\u015f sonu\u00e7lar\u0131 \u00fcretecek \u015fekilde bu property’yi nas\u0131l aktive edece\u011fini anlamak zorunda olan sponsordur. 6. kural \u2014 b\u00fcy\u00fck yat\u0131r\u0131mlardan \u00f6nce k\u00fc\u00e7\u00fck deneyler \u2014 ve 13. kural \u2014 sonu\u00e7lar\u0131 \u00fcst y\u00f6netime ikna edici bi\u00e7imde belgeleyin \u2014 tam olarak y\u00f6netim kuruluna sponsorluk b\u00fct\u00e7esinin gerek\u00e7esini sunmak zorunda kalan bir pazarlama y\u00f6neticisinin sorununu tan\u0131mlar.<\/p>\n

    Benzer \u015fekilde, 15. kural \u2014 her anla\u015fmay\u0131 reddedilemeyecek kadar cazip k\u0131lmak \u2014 en iyi ajanslar\u0131n \u00f6zelle\u015ftirilmi\u015f sponsorluk paketleri olu\u015ftururken izledi\u011fi mant\u0131kla \u00f6rt\u00fc\u015f\u00fcr: bir livredeki logo sat\u0131lmaz; hay\u0131r demesi g\u00fc\u00e7 h\u00e2le gelen bir aktivasyon, hospitality, i\u00e7erik ve hak sistemi sat\u0131l\u0131r. Bu anlamda Jump-Start Marketing yaln\u0131zca zorluk i\u00e7indeki spor property’ler i\u00e7in bir teori de\u011fildir; yarat\u0131c\u0131 paketlemenin bir d\u00f6n\u00fc\u015f\u00fcm kald\u0131rac\u0131 olarak de\u011ferini kabul eden bir sat\u0131\u015f felsefesidir.<\/p>\n

    Pratikte bu, \u015fu anlama gelir: bir sponsorluk anla\u015fmas\u0131 \u00f6nerilirken yaln\u0131zca g\u00f6r\u00fcn\u00fcrl\u00fck haritas\u0131 sunmak yeterli de\u011fildir. Sponsorun i\u00e7 onay s\u00fcrecini de tasarlamak gerekir. Y\u00f6netim kurulunun sorabilece\u011fi “Bu yat\u0131r\u0131m ne d\u00f6nd\u00fcrecek?” sorusuna, kampanya ba\u015flamadan \u00f6nce yan\u0131t verecek haz\u0131r belgeler, ROI \u00e7er\u00e7eveleri ve kar\u015f\u0131la\u015ft\u0131rmal\u0131 referanslar sunmak, bir ajans\u0131n ger\u00e7ek de\u011fer \u00f6nerisinin par\u00e7as\u0131d\u0131r. Spoelstra bunu \u00e7ok iyi ve sezgisel bi\u00e7imde biliyordu; \u00e7\u00fcnk\u00fc popcorn satarken de abone tutarken de nihayetinde birini ikna etmeye \u00e7al\u0131\u015f\u0131yordu.<\/p>\n

    Ice to the Eskimos<\/h2>\n

    Spoelstra’n\u0131n bu teorileri anlatt\u0131\u011f\u0131 kitab\u0131n ad\u0131 “Ice to the Eskimos”<\/em> \u2014 bizim deyimimizle “don sat\u0131c\u0131s\u0131na buz satmak.” Ba\u015fl\u0131k bir \u015faka de\u011fildir; bir y\u00f6ntem bildirisidir. Spoelstra, \u00fcr\u00fcn\u00fcn olmad\u0131\u011f\u0131 bir \u015feye d\u00f6n\u00fc\u015ft\u00fcr\u00fclmesi gerekti\u011fini s\u00f6ylemez. Her \u00fcr\u00fcn\u00fcn, g\u00f6r\u00fcn\u00fcrde sat\u0131lamaz bile olsa, do\u011fru \u00e7er\u00e7eve ve do\u011fru paket bulundu\u011funda kendisine uygun bir kitlesi oldu\u011funu s\u00f6yler. Kitap 1997’de yay\u0131mlanmas\u0131na kar\u015f\u0131n, dijital \u00e7a\u011fda spor property’lerin taraftar kazanma ve marka de\u011feri olu\u015fturma sorunlar\u0131yla bo\u011fu\u015ftu\u011fu g\u00fcn\u00fcm\u00fczde daha g\u00fcncel okunmaktad\u0131r.<\/p>\n

    Motorsport alan\u0131ndaki sponsor, ajans ve property’lerin art\u0131k bunu g\u00f6rmezden gelme l\u00fcks\u00fc yoktur. Dikkat par\u00e7aland\u0131\u011f\u0131 ve kitlelerin \u00e7o\u011fald\u0131\u011f\u0131 g\u00fcn\u00fcm\u00fcz pazar\u0131nda bu yakla\u015f\u0131m, Spoelstra’n\u0131n 1994’te kau\u00e7uk tavuklar\u0131yla uygulad\u0131\u011f\u0131ndan \u00e7ok daha sistematik bi\u00e7imde hayata ge\u00e7irilmeyi beklemektedir.<\/p>\n

    RTR Sports olarak 30 y\u0131l\u0131 a\u015fk\u0131n sekt\u00f6r deneyimimizde defalarca ve farkl\u0131 disiplinlerde g\u00f6rd\u00fck ki en ba\u015far\u0131l\u0131 sponsorluk ortakl\u0131klar\u0131, \u00fcr\u00fcn\u00fc “ne kadar b\u00fcy\u00fck oldu\u011fu” i\u00e7in de\u011fil; do\u011fru paket, do\u011fru aktivasyon ve do\u011fru izleyici kesimiyle nas\u0131l konumland\u0131r\u0131ld\u0131\u011f\u0131 i\u00e7in i\u015fe yaran ortakl\u0131klard\u0131r. Spoelstra’n\u0131n dili farkl\u0131yd\u0131; ama \u00e7\u00f6zd\u00fc\u011f\u00fc sorun ayn\u0131d\u0131r \u2014 ve bu sorun 2024’te daha az acil de\u011fil, daha da acildir. MotoGP<\/a> ve Formula 1<\/a> platformlar\u0131nda bu yakla\u015f\u0131m\u0131n pratikte nas\u0131l i\u015fledi\u011fini g\u00f6rmek isteyen markalar i\u00e7in kap\u0131lar\u0131m\u0131z a\u00e7\u0131kt\u0131r.<\/p>\n\n

    \r\n\r\n

    SSS \u2013 Jump Start Marketing<\/b><\/h2>\r\n \r\n
    \n
    \r\n\r\n

    \r\n Jump Start Marketing nedir?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n
    \r\n\r\n

    \r\n Jon Spoelstra kimdir?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n
    \r\n\r\n

    \r\n Jump Start Marketing ne zaman uygulan\u0131r?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n
    \r\n\r\n

    \r\n Jump Start Marketing spor sponsorlu\u011funa nas\u0131l uygulan\u0131r?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n
    \r\n\r\n

    \r\n Jump Start Marketing ile geleneksel spor pazarlamas\u0131 aras\u0131ndaki fark nedir?<\/b>\r\n <\/h3>\r\n\r\n
    \r\n
    \r\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
    \n\r\n <\/div>\r\n \n","protected":false},"excerpt":{"rendered":"

    Jon Spoelstra ad\u0131, spor pazarlamas\u0131 profesyonellerine hi\u00e7 de yabanc\u0131 de\u011fildir; ku\u015fkusuz son otuz y\u0131l\u0131n en tan\u0131nm\u0131\u015f yenilik\u00e7ilerinden ve spor pazarlamas\u0131n\u0131n en \u00f6zg\u00fcn yorumcular\u0131ndan biridir. Veeck, Hagstrom, Levine ve 1980’ler ile 90’lara damgas\u0131n\u0131 vuran di\u011fer \u00f6nemli Amerikal\u0131 pazarlamac\u0131larla birlikte Spoelstra, spor tarihinin en ak\u0131lda kal\u0131c\u0131 ileti\u015fim kampanyalar\u0131ndan baz\u0131lar\u0131n\u0131 hayata ge\u00e7irdi. Bu kampanyalar kadar ak\u0131lda kalan bir […]<\/p>\n","protected":false},"author":2,"featured_media":177474,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20207],"tags":[],"class_list":["post-297992","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSpor Pazarlamas\u0131nda Jump Start Pazarlama: Spoelstra'n\u0131n 19 Kural\u0131 | RTR Sports<\/title>\n<meta name=\"description\" content=\"Jon Spoelstra'n\u0131n Jump Start Pazarlama teorisini ke\u015ffedin: Spor \u00fcr\u00fcnlerini yeniden konumland\u0131rmak i\u00e7in 19 kural. Motorsport sponsorlu\u011funa uyguland\u0131.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spor Pazarlamas\u0131nda Jump Start Marketing Teorisi: Spoelstra ve 19 Kural\" \/>\n<meta property=\"og:description\" content=\"Jon Spoelstra'n\u0131n Jump Start Pazarlama teorisini ke\u015ffedin: Spor \u00fcr\u00fcnlerini yeniden konumland\u0131rmak i\u00e7in 19 kural. Motorsport sponsorlu\u011funa uyguland\u0131.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"article:author\" content=\"https:\/\/www.facebook.com\/rtrsportsmarketing\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/riley-mccullough-196374.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2500\" \/>\n\t<meta property=\"og:image:height\" content=\"1667\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Emanuele Venturoli\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@twitter.com\/RTR_motoGP\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emanuele Venturoli\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\\\/\"},\"author\":{\"name\":\"Emanuele Venturoli\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\"},\"headline\":\"Spor Pazarlamas\u0131nda Jump Start Marketing Teorisi: Spoelstra ve 19 Kural\",\"datePublished\":\"2025-07-17T16:34:30+00:00\",\"dateModified\":\"2026-09-11T15:18:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\\\/\"},\"wordCount\":2335,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/riley-mccullough-196374.jpg\",\"articleSection\":[\"Spor Pazarlamas\u0131\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\\\/\",\"name\":\"Spor Pazarlamas\u0131nda Jump Start Pazarlama: Spoelstra'n\u0131n 19 Kural\u0131 | RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/riley-mccullough-196374.jpg\",\"datePublished\":\"2025-07-17T16:34:30+00:00\",\"dateModified\":\"2026-09-11T15:18:15+00:00\",\"description\":\"Jon Spoelstra'n\u0131n Jump Start Pazarlama teorisini ke\u015ffedin: Spor \u00fcr\u00fcnlerini yeniden konumland\u0131rmak i\u00e7in 19 kural. Motorsport sponsorlu\u011funa uyguland\u0131.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/riley-mccullough-196374.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/07\\\/riley-mccullough-196374.jpg\",\"width\":2500,\"height\":1667,\"caption\":\"Pazarlama Teorisine H\u0131zl\u0131 Ba\u015flang\u0131\u00e7\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spor Pazarlamas\u0131nda Jump Start Marketing Teorisi: Spoelstra ve 19 Kural\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\",\"https:\\\/\\\/www.wikidata.org\\\/wiki\\\/Q7797317\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/6db38b859a8be0e39a3fb94a2a7b0a24\",\"name\":\"Emanuele Venturoli\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g\",\"caption\":\"Emanuele Venturoli\"},\"description\":\"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.\",\"sameAs\":[\"https:\\\/\\\/rtrsports.com\",\"https:\\\/\\\/www.facebook.com\\\/rtrsportsmarketing\",\"https:\\\/\\\/it.linkedin.com\\\/in\\\/emanueleventuroli\",\"https:\\\/\\\/x.com\\\/twitter.com\\\/RTR_motoGP\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/emanuele\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Spor Pazarlamas\u0131nda Jump Start Pazarlama: Spoelstra'n\u0131n 19 Kural\u0131 | RTR Sports","description":"Jon Spoelstra'n\u0131n Jump Start Pazarlama teorisini ke\u015ffedin: Spor \u00fcr\u00fcnlerini yeniden konumland\u0131rmak i\u00e7in 19 kural. Motorsport sponsorlu\u011funa uyguland\u0131.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/","og_locale":"tr_TR","og_type":"article","og_title":"Spor Pazarlamas\u0131nda Jump Start Marketing Teorisi: Spoelstra ve 19 Kural","og_description":"Jon Spoelstra'n\u0131n Jump Start Pazarlama teorisini ke\u015ffedin: Spor \u00fcr\u00fcnlerini yeniden konumland\u0131rmak i\u00e7in 19 kural. Motorsport sponsorlu\u011funa uyguland\u0131.","og_url":"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","article_author":"https:\/\/www.facebook.com\/rtrsportsmarketing","og_image":[{"width":2500,"height":1667,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/riley-mccullough-196374.jpg","type":"image\/jpeg"}],"author":"Emanuele Venturoli","twitter_card":"summary_large_image","twitter_creator":"@twitter.com\/RTR_motoGP","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Emanuele Venturoli","Tahmini okuma s\u00fcresi":"5 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/"},"author":{"name":"Emanuele Venturoli","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24"},"headline":"Spor Pazarlamas\u0131nda Jump Start Marketing Teorisi: Spoelstra ve 19 Kural","datePublished":"2025-07-17T16:34:30+00:00","dateModified":"2026-09-11T15:18:15+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/"},"wordCount":2335,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/riley-mccullough-196374.jpg","articleSection":["Spor Pazarlamas\u0131"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/","url":"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/","name":"Spor Pazarlamas\u0131nda Jump Start Pazarlama: Spoelstra'n\u0131n 19 Kural\u0131 | RTR Sports","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/riley-mccullough-196374.jpg","datePublished":"2025-07-17T16:34:30+00:00","dateModified":"2026-09-11T15:18:15+00:00","description":"Jon Spoelstra'n\u0131n Jump Start Pazarlama teorisini ke\u015ffedin: Spor \u00fcr\u00fcnlerini yeniden konumland\u0131rmak i\u00e7in 19 kural. Motorsport sponsorlu\u011funa uyguland\u0131.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/riley-mccullough-196374.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/riley-mccullough-196374.jpg","width":2500,"height":1667,"caption":"Pazarlama Teorisine H\u0131zl\u0131 Ba\u015flang\u0131\u00e7"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/spor-pazarlamasinda-hizli-baslangic-pazarlama-teorisi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Spor Pazarlamas\u0131nda Jump Start Marketing Teorisi: Spoelstra ve 19 Kural"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/","https:\/\/www.wikidata.org\/wiki\/Q7797317"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/6db38b859a8be0e39a3fb94a2a7b0a24","name":"Emanuele Venturoli","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0b31d97856061312ddbe71e59715c5835bd3e68f9734d235e2650b6c5a1fb59f?s=96&d=mm&r=g","caption":"Emanuele Venturoli"},"description":"Emanuele Venturoli is Head of Communication & Marketing at RTR Sports Marketing, where he has led the agency's editorial, digital, and SEO output since 2012. He holds a degree in Public, Political and Institutional Communication from the University of Bologna and began his career in sport at Virtus Bologna basketball before moving into motorsport. He lectures in sports marketing at 24ORE Business School and writes across Formula 1, MotoGP, and sponsorship strategy, overseeing RTR's multilingual content platform across 13 languages.","sameAs":["https:\/\/rtrsports.com","https:\/\/www.facebook.com\/rtrsportsmarketing","https:\/\/it.linkedin.com\/in\/emanueleventuroli","https:\/\/x.com\/twitter.com\/RTR_motoGP"],"url":"https:\/\/rtrsports.com\/tr\/author\/emanuele\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/297992","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=297992"}],"version-history":[{"count":6,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/297992\/revisions"}],"predecessor-version":[{"id":353237,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/297992\/revisions\/353237"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/177474"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=297992"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=297992"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=297992"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}