{"id":342987,"date":"2026-05-08T12:37:00","date_gmt":"2026-05-08T10:37:00","guid":{"rendered":"https:\/\/rtrsports.com\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/"},"modified":"2026-05-08T12:37:00","modified_gmt":"2026-05-08T10:37:00","slug":"f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/","title":{"rendered":"F1 sponsorlu\u011fu 3 milyar dolar\u0131 ge\u00e7ti. Ne olmu\u015f yani?"},"content":{"rendered":"

3 May\u0131s Pazar g\u00fcn\u00fc yap\u0131lan Miami Grand Prix’sini Lando Norris’i \u00fc\u00e7 saniye farkla ge\u00e7en Kimi Antonelli kazan\u0131rken, Oscar Piastri \u00fc\u00e7\u00fcnc\u00fc oldu. Bu, Antonelli’nin 2026 sezonunda \u00fcst \u00fcste kazand\u0131\u011f\u0131 \u00fc\u00e7\u00fcnc\u00fc zafer oldu. <\/p>\n

Ayn\u0131 hafta Ampere Analysis, her CMO’nun masas\u0131nda bulunmas\u0131 gereken bir rakam yay\u0131nlad\u0131. Ampere’e g\u00f6re, k\u00fcresel Formula 1 sponsorluk harcamalar\u0131n\u0131n toplam\u0131 2026’da ilk kez 3 milyar dolar\u0131<\/strong> a\u015facak – bir \u00f6nceki y\u0131la g\u00f6re yakla\u015f\u0131k %15’lik bir art\u0131\u015f. Teknoloji sekt\u00f6r\u00fcn\u00fcn sadece F1 i\u00e7in yapt\u0131\u011f\u0131 harcama 565 milyon dolara<\/strong> ula\u015f\u0131rken, Hewlett Packard Enterprise ve Oracle bu rakam\u0131n yakla\u015f\u0131k %24<\/strong> ‘\u00fcn\u00fc olu\u015fturuyor. Ge\u00e7ti\u011fimiz alt\u0131 ay i\u00e7inde aralar\u0131nda Anthropic’in Claude’u, Google’\u0131n Gemini’si, Groq ve Meta AI’\u0131n da bulundu\u011fu sekiz ayr\u0131 yapay zeka markas\u0131 F1 ortakl\u0131klar\u0131 imzalad\u0131. <\/p>\n

Veriler bir pazar\u0131 tan\u0131mlar. Bu rakamlar\u0131n pazara giren ya da yenileyen bir marka i\u00e7in ne anlama geldi\u011fi ise bu makalenin konusunu olu\u015fturuyor. S\u00f6zle\u015fme taraf\u0131nda ge\u00e7irdi\u011fim otuz y\u0131l\u0131n ard\u0131ndan benim yorumum, en h\u0131zl\u0131 b\u00fcy\u00fcyen F1 ortakl\u0131klar\u0131n\u0131n art\u0131k esas olarak logo yerle\u015ftirme ile ilgili olmad\u0131\u011f\u0131<\/strong> y\u00f6n\u00fcnde. Bunlar giderek daha fazla bulut, yapay zeka, m\u00fchendislik deste\u011fi ve veri entegrasyonu ile ilgili hale geliyor. Bu yaz\u0131n\u0131n geri kalan\u0131n\u0131 belgesel bir ger\u00e7ek olarak de\u011fil, bu okuma i\u00e7in yap\u0131land\u0131r\u0131lm\u0131\u015f bir arg\u00fcman olarak ele al\u0131n. <\/p>\n

Bu makale, 2026’da F1’i yenilemesi veya F1’e girmesi istenen CMO, CIO ve CFO i\u00e7indir.<\/p>\n

Operasyonel bir entegrasyon<\/strong><\/h2>\n

Otuz y\u0131l boyunca motor sporlar\u0131 sponsorlu\u011fu bir medya e\u011frisi \u00fczerinden sat\u0131ld\u0131. G\u00f6zbebekleri, yay\u0131n dakikalar\u0131, pist kenar\u0131 metrekareleri, bir CPM \u00f6l\u00e7\u00fct\u00fcne g\u00f6re fiyatland\u0131r\u0131ld\u0131. Bu e\u011fri hala var. Benim g\u00f6r\u00fc\u015f\u00fcme g\u00f6re, art\u0131k en b\u00fcy\u00fck \u00e7eklerin belirlendi\u011fi yer buras\u0131 de\u011fil. <\/p>\n

Benim 2026 rakamlar\u0131na y\u00f6n veren anla\u015fmalarda g\u00f6rd\u00fc\u011f\u00fcm model, fuar\u0131n sadece bir bile\u015feni oldu\u011fu bir ortakl\u0131k altyap\u0131s\u0131. Ekip ve marka bir \u00fcr\u00fcn veya platformu birlikte geli\u015ftiriyor; ortakl\u0131\u011f\u0131n teknik oldu\u011fu durumlarda markan\u0131n ara\u00e7lar\u0131 ger\u00e7ek m\u00fchendislik veya operasyonel \u00e7al\u0131\u015fmalar\u0131 destekliyor; ekibin konukseverlik program\u0131, birinci taraf verilerinin eklendi\u011fi bir B2B ortam\u0131 olarak i\u015flev g\u00f6r\u00fcyor. Ekrandaki logo birka\u00e7 de\u011fer ak\u0131\u015f\u0131ndan biridir ve her zaman en b\u00fcy\u00fc\u011f\u00fc de\u011fildir. <\/p>\n

Bu analizdir: en b\u00fcy\u00fck anla\u015fmalar\u0131 kimin imzalad\u0131\u011f\u0131na, bu \u015firketlerin ne satt\u0131\u011f\u0131na ve kendi a\u00e7\u0131klamalar\u0131nda de\u011ferlerinin nerede oldu\u011funu s\u00f6ylediklerine bakarak yap\u0131lan okumad\u0131r.<\/p>\n

E\u011fer tezi kabul ederseniz, bunun pratikteki anlam\u0131, 2026 F1 \u015fampiyonlu\u011funun sadece g\u00f6sterimlere g\u00f6re fiyatland\u0131r\u0131lmas\u0131n\u0131n, man\u015fet rakamlar\u0131n\u0131n savunulmas\u0131n\u0131 zorla\u015ft\u0131raca\u011f\u0131d\u0131r. Ayn\u0131 s\u00f6zle\u015fmeleri kurumsal entegrasyon olarak fiyatland\u0131rmak – ortak geli\u015ftirme, B2B hesap eri\u015fimi, onayl\u0131 veri yakalama – daha makul g\u00f6r\u00fcnmelerini sa\u011flar. Ayn\u0131 ortakl\u0131k, masada hangi departman\u0131n oldu\u011funa ba\u011fl\u0131 olarak iki cevap. <\/p>\n

\u00d6rnek te\u015fkil eden d\u00f6rt F1 anla\u015fmas\u0131<\/strong><\/h2>\n

Her biri farkl\u0131 bir operasyonel entegrasyon dilimine sahip d\u00f6rt 2026 ortakl\u0131\u011f\u0131.<\/p>\n

Oracle ve Red Bull Racing<\/strong><\/h3>\n

Oracle ve Red Bull Racing, \u00e7ok y\u0131ll\u0131 ve \u00e7ok \u00fcr\u00fcnl\u00fc bir anla\u015fma ile \u015eubat 2026’ya kadar unvan ortakl\u0131\u011f\u0131n\u0131 uzatt\u0131. Oracle’\u0131n duyurusuna g\u00f6re, Oracle Bulut Altyap\u0131s\u0131 tak\u0131m\u0131n veri mimarisine ev sahipli\u011fi yap\u0131yor ve Oracle yar\u0131\u015f m\u00fchendislerini ger\u00e7ek zamanl\u0131 olarak desteklemek \u00fczere tasarlanm\u0131\u015f, tak\u0131m\u0131n y\u00f6netmelikleri ve ge\u00e7mi\u015f verileri \u00fczerinden geni\u015f bir dil modelini geri getirme ile art\u0131r\u0131lm\u0131\u015f \u00fcretimle birle\u015ftiren bir \u00fcretici yapay zeka sistemi olan AI Strategy Agent<\/strong> ‘\u0131 yar\u0131\u015f hafta sonlar\u0131nda pist kenar\u0131nda kullan\u0131lmak \u00fczere tan\u0131tt\u0131. Ticari bas\u0131n anla\u015fman\u0131n y\u0131ll\u0131k 100-110 milyon dolar civar\u0131nda oldu\u011funu bildiriyor; Oracle’\u0131n kendi duyurusu bir dolar de\u011ferini teyit etmiyor. <\/p>\n

Mastercard ve McLaren – 2026’dan itibaren unvan orta\u011f\u0131<\/strong><\/h3>\n

Mastercard’\u0131n McLaren ile yapt\u0131\u011f\u0131 unvan anla\u015fmas\u0131, 2026 gridindeki en b\u00fcy\u00fck \u00f6deme ve finans giri\u015fi. Bildirilen de\u011ferler, yay\u0131n organlar\u0131 aras\u0131nda b\u00fcy\u00fck farkl\u0131l\u0131klar g\u00f6steriyor – yay\u0131nlanan tahminler y\u0131ll\u0131k yakla\u015f\u0131k 65 milyon dolar ile yakla\u015f\u0131k 100 milyon dolar aras\u0131nda de\u011fi\u015fiyor. Bu aral\u0131\u011f\u0131n alt s\u0131n\u0131r\u0131nda bile, anla\u015fma sadece g\u00f6r\u00fcn\u00fcrl\u00fckten ziyade ortak markal\u0131 sadakat \u00e7al\u0131\u015fmalar\u0131, taraftar-ticaret aktivasyonlar\u0131 ve yar\u0131\u015f hafta sonlar\u0131na ba\u011fl\u0131 paha bi\u00e7ilmez deneyimler<\/em> etraf\u0131nda yap\u0131land\u0131r\u0131lm\u0131\u015ft\u0131r. Benim iddiam, s\u00f6zle\u015fmenin \u00f6nce i\u015flem verileri ve premium marka ili\u015fkilendirmesi, ikinci olarak da ara\u00e7 \u00fcst\u00fc markalama olarak okunmas\u0131 gerekti\u011fi y\u00f6n\u00fcnde. <\/p>\n

Microsoft ve Mercedes-AMG Petronas – 2026’dan itibaren ortak<\/strong><\/h3>\n

22 Ocak 2026’da duyurulan Microsoft’un Mercedes ile yapt\u0131\u011f\u0131 anla\u015fma, ticari bas\u0131n taraf\u0131ndan sezon ba\u015f\u0131na yakla\u015f\u0131k 60 milyon dolar olarak bildiriliyor; Microsoft’un kendi duyurusu dolar de\u011ferini do\u011frulam\u0131yor. Duyurunun do\u011frulad\u0131\u011f\u0131 \u015fey ise mimari: Microsoft Azure ve Microsoft AI art\u0131k tak\u0131m\u0131n fabrikas\u0131nda, sim\u00fclat\u00f6r\u00fcnde ve pist kenar\u0131ndaki operasyonlar\u0131nda \u00e7al\u0131\u015f\u0131yor ve Microsoft markas\u0131 daha \u00f6nce Ineos taraf\u0131ndan tutulan hava kutusu yuvas\u0131n\u0131 i\u015fgal ediyor. Ortakl\u0131k, Antonelli sezonun ilk \u00fc\u00e7 yar\u0131\u015f\u0131n\u0131 kazanmadan \u00f6nce m\u00fczakere edildi ve imzaland\u0131. Benim okudu\u011fum kadar\u0131yla, anla\u015fman\u0131n gerek\u00e7esi tak\u0131m\u0131n s\u00fcr\u00fcc\u00fc kadrosu de\u011fil, veri ve operasyonel mimarisiydi. <\/p>\n

Anthropic ve Atlassian Williams – Resmi D\u00fc\u015f\u00fcnme Orta\u011f\u0131<\/strong><\/h3>\n

2 \u015eubat 2026 tarihinde duyurulan Anthropic’in \u00e7ok y\u0131ll\u0131 anla\u015fmas\u0131 Claude’u tak\u0131m\u0131n “Resmi D\u00fc\u015f\u00fcnce Orta\u011f\u0131” yap\u0131yor. Williams, Claude’un yar\u0131\u015f stratejisi, ara\u00e7 geli\u015ftirme, operasyonlar gibi t\u00fcm organizasyona entegre edildi\u011fini ve Claude markas\u0131n\u0131n FW48’de, s\u00fcr\u00fcc\u00fclerde ve tak\u0131m kitinde yer ald\u0131\u011f\u0131n\u0131 s\u00f6yl\u00fcyor. Bu, Anthropic’in d\u00fcnya \u00e7ap\u0131ndaki ilk spor sponsorlu\u011fu. Benim \u00f6nerdi\u011fim stratejik mant\u0131k, kurumsal g\u00fcvenilirlik: Williams bir yapay zeka arac\u0131 kazan\u0131yor, Anthropic ise hi\u00e7bir kurumsal sat\u0131\u015f destesinin uyduramayaca\u011f\u0131 bir m\u00fc\u015fteri referans\u0131 kazan\u0131yor. <\/p>\n

Be\u015finci bir \u00f6rnek McLaren’in daha geni\u015f i\u015f ortaklar\u0131 y\u0131\u011f\u0131n\u0131nda yer al\u0131yor. McLaren 2025 ‘<\/strong> in sonlar\u0131nda Google ile olan anla\u015fmas\u0131n\u0131 geni\u015fletti ve Gemini markas\u0131 art\u0131k McLaren’in motor kapa\u011f\u0131nda \u00f6nceki Chrome vurgusunun yerine yer al\u0131yor<\/strong> – bu yeni bir ortakl\u0131ktan ziyade McLaren’in hangi Google \u00fcr\u00fcn\u00fc etraf\u0131nda konumland\u0131\u011f\u0131na dair bir de\u011fi\u015fiklik. Kayda de\u011fer \u00e7\u00fcnk\u00fc g\u00f6r\u00fcn\u00fcr envanterin \u00f6zellikle yapay zeka \u00fcr\u00fcnleri i\u00e7in ne kadar h\u0131zl\u0131 bir \u015fekilde yeniden kullan\u0131ld\u0131\u011f\u0131n\u0131n alt\u0131n\u0131 \u00e7iziyor. <\/p>\n

Bu anla\u015fmalar bir fiyat\u0131 payla\u015fmaz. Bir mimariyi payla\u015f\u0131yorlar: uzun bir entegrasyon g\u00f6r\u00fc\u015fmesinin sonunda imzalan\u0131yor, ba\u015flang\u0131c\u0131nda de\u011fil. Marka sonucu de\u011fil, \u00e7al\u0131\u015fmay\u0131 sat\u0131n al\u0131yor. <\/p>\n

A\u00e7\u0131k\u00e7a desteklenen rakamlar<\/strong><\/h2>\n

Ampere Analysis’e g\u00f6re, toplam k\u00fcresel F1 sponsorluk harcamalar\u0131 2026 y\u0131l\u0131nda bir \u00f6nceki y\u0131la g\u00f6re yakla\u015f\u0131k %15<\/strong> art\u0131\u015fla 3 milyar dolar\u0131<\/strong> a\u015facak. Tek ba\u015f\u0131na teknoloji sekt\u00f6r\u00fc 565 milyon dolar\u0131<\/strong> a\u015farak en b\u00fcy\u00fck kategori olarak finansal hizmetleri geride b\u0131rakt\u0131. Hewlett Packard Enterprise ve Oracle bu teknoloji harcamalar\u0131n\u0131n yakla\u015f\u0131k %24<\/strong> ‘\u00fcn\u00fc ger\u00e7ekle\u015ftiriyor. Son alt\u0131 ay i\u00e7inde F1 tak\u0131mlar\u0131 aras\u0131nda sekiz<\/strong> yeni yapay zeka ortakl\u0131\u011f\u0131 imzaland\u0131. Yukar\u0131daki analizimin dayand\u0131\u011f\u0131 rakamlar bunlar. <\/p>\n

Bunlar\u0131n \u00f6tesinde, bireysel unvan slotu dolar de\u011ferleri ticari bas\u0131nda dola\u015f\u0131yor ancak tak\u0131m ya da ortak taraf\u0131ndan nadiren onaylan\u0131yor. Kar\u015f\u0131la\u015ft\u0131r\u0131ld\u0131\u011f\u0131nda, MotoGP’nin ticari sponsorluk taban\u0131 \u00f6nemli \u00f6l\u00e7\u00fcde daha k\u00fc\u00e7\u00fckt\u00fcr. Liberty Media, MotoGP’nin ticari haklar\u0131n\u0131 elinde bulunduran Dorna’y\u0131 devralma i\u015flemini 2025’te tamamlad\u0131; \u015fampiyona o zamandan beri bir Ticari \u0130\u015fler M\u00fcd\u00fcr\u00fc ge\u00e7i\u015f s\u00fcreci ya\u015f\u0131yor ve 2026 ticari yol haritas\u0131n\u0131n tamam\u0131 halen a\u00e7\u0131klan\u0131yor. Yukar\u0131da a\u00e7\u0131klanan operasyonel entegrasyon oyun kitab\u0131n\u0131n ayn\u0131s\u0131 yap\u0131sal olarak MotoGP i\u00e7in de mevcut, ancak F1 \u00f6l\u00e7e\u011finde bunun i\u00e7in hen\u00fcz kamuya a\u00e7\u0131k bir a\u00e7\u0131klama yap\u0131lmad\u0131. (Daha geni\u015f F1 resmi i\u00e7in 2026 Formula 1 sezonu i\u00e7in her tak\u0131m\u0131n isim sponsoruna<\/a> bak\u0131n\u0131z). <\/p>\n

\u00c7\u0131kar\u0131lacak be\u015f sponsorluk dersi<\/strong><\/h2>\n

Bana g\u00f6re be\u015f b\u00fcy\u00fck hata:<\/p>\n

    \n
  1. Medya ekibinin yenilenmeye \u00f6nc\u00fcl\u00fck etmesine izin vermek.<\/strong> E\u011fer sat\u0131n alma TV CPM’lerine g\u00f6re k\u0131yaslama yap\u0131yorsa, anla\u015fma pahal\u0131 g\u00f6r\u00fcnecektir. Yukar\u0131daki okumada, g\u00f6r\u00fcn\u00fcrl\u00fck hatt\u0131 birka\u00e7 de\u011fer ak\u0131\u015f\u0131ndan biridir; fiyat\u0131 tek ba\u015f\u0131na ta\u015f\u0131yamaz. <\/li>\n
  2. Teknoloji ve yapay zekay\u0131 tek bir kategori olarak ele almak.<\/strong> Anthropic, Oracle, Google ve Microsoft farkl\u0131 renklere sahip birbirinin yerine kullan\u0131labilecek F1 sponsorlar\u0131 de\u011fildir. Her biri belirli bir tak\u0131mla belirli bir operasyonel uyum sat\u0131n ald\u0131. Onlar\u0131 takip eden bir markan\u0131n, bir tak\u0131m se\u00e7meden \u00f6nce kendi uyumunu belirlemesi gerekir. <\/li>\n
  3. Mimari uygunluk konu\u015fmas\u0131n\u0131 atlamak.<\/strong> Microsoft ve Mercedes k\u0131smen i\u015fe yar\u0131yor \u00e7\u00fcnk\u00fc Mercedes’in veri y\u0131\u011f\u0131n\u0131 Azure uyumlu. G\u00f6rd\u00fc\u011f\u00fcm \u00e7o\u011fu ba\u015far\u0131s\u0131z anla\u015fma e\u015fde\u011fer soruyu hi\u00e7 test etmedi. <\/li>\n
  4. Sadece imzadan sonra i\u015fe alma aktivasyonu.<\/strong> Aktivasyon stratejisi s\u00f6zle\u015fmedir<\/em>. Uygulayabilece\u011finiz haklar\u0131 imzalay\u0131n; \u00f6nce imzalay\u0131p sonra plan yapmay\u0131n. <\/li>\n
  5. Ba\u015fl\u0131k yuvas\u0131na reklam panosu gibi davranmak.<\/strong> Tak\u0131m ad\u0131 her yorumda, her sonu\u00e7 sayfas\u0131nda, \u015fampiyonan\u0131n ula\u015ft\u0131\u011f\u0131 her pazarda ortak ad\u0131n\u0131 ta\u015f\u0131yor. Bu ger\u00e7ek bir de\u011ferdir – ancak 2026 \u015fampiyonluk slotunun sundu\u011fu de\u011ferin k\u00fc\u00e7\u00fck bir yar\u0131s\u0131d\u0131r. <\/li>\n<\/ol>\n

    CMO’lar bu hafta ne yapmal\u0131?<\/strong><\/h2>\n

    E\u011fer bir i\u015fe kar\u0131\u015ft\u0131ysan\u0131z F1 sponsorlu\u011fu<\/strong><\/a> veya MotoGP Sponsorlu\u011fu<\/a><\/strong> bug\u00fcn \u00fc\u00e7 soru sorun. De\u011ferin ne kadar\u0131 operasyonel, B2B ve veri entegrasyonuna kar\u015f\u0131 g\u00f6r\u00fcn\u00fcrl\u00fckte yer al\u0131yor? Operasyonel ve veri maddeleri uygulan\u0131yor mu yoksa okunmadan m\u0131 duruyor? Bug\u00fcn yenileme yapsayd\u0131n\u0131z, yenileme imzalad\u0131\u011f\u0131n\u0131z s\u00f6zle\u015fmeye benzeyecek miydi? Yan\u0131tlar sizi \u015fa\u015f\u0131rt\u0131yorsa, yenilemeden \u00f6nce denetim yap\u0131n. Konu\u015fma, yenilemeden daha ucuzdur. <\/p>\n

    Sponsorluk bir buzda\u011f\u0131d\u0131r. Logo ise ucudur. Bana g\u00f6re su seviyesinin alt\u0131ndaki %90’l\u0131k k\u0131s\u0131m, platform markalar\u0131n\u0131n ticari mekanizmalar\u0131n\u0131 in\u015fa ettikleri ve \u00f6n\u00fcm\u00fczdeki on y\u0131ll\u0131k b\u00fcy\u00fcmenin kazan\u0131laca\u011f\u0131 yerdir. Etiket bir yaz\u0131l\u0131m lisans\u0131 haline geldi. S\u00f6zle\u015fmenizi buna g\u00f6re okuyun. <\/p>\n","protected":false},"excerpt":{"rendered":"

    3 May\u0131s Pazar g\u00fcn\u00fc yap\u0131lan Miami Grand Prix’sini Lando Norris’i \u00fc\u00e7 saniye farkla ge\u00e7en Kimi Antonelli kazan\u0131rken, Oscar Piastri \u00fc\u00e7\u00fcnc\u00fc oldu. Bu, Antonelli’nin 2026 sezonunda \u00fcst \u00fcste kazand\u0131\u011f\u0131 \u00fc\u00e7\u00fcnc\u00fc zafer oldu. Ayn\u0131 hafta Ampere Analysis, her CMO’nun masas\u0131nda bulunmas\u0131 gereken bir rakam yay\u0131nlad\u0131. Ampere’e g\u00f6re, k\u00fcresel Formula 1 sponsorluk harcamalar\u0131n\u0131n toplam\u0131 2026’da ilk kez 3 […]<\/p>\n","protected":false},"author":14,"featured_media":342986,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20201,20199],"tags":[],"class_list":["post-342987","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-formula-1-tr","category-spor-sponsorlugu"],"acf":[],"contentshake_article_id":"","yoast_head":"\nF1 sponsorlu\u011fu 3 milyar dolar\u0131 ge\u00e7ti. Ne olmu\u015f yani? - RTR Sports<\/title>\n<meta name=\"description\" content=\"En h\u0131zl\u0131 b\u00fcy\u00fcyen F1 ortakl\u0131klar\u0131 art\u0131k esas olarak logo yerle\u015ftirme ile ilgili de\u011fil. Giderek daha fazla bulut, yapay zeka, m\u00fchendislik deste\u011fi ve veri entegrasyonu ile ilgili hale geliyorlar.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"F1 sponsorlu\u011fu 3 milyar dolar\u0131 ge\u00e7ti. Ne olmu\u015f yani?\" \/>\n<meta property=\"og:description\" content=\"En h\u0131zl\u0131 b\u00fcy\u00fcyen F1 ortakl\u0131klar\u0131 art\u0131k esas olarak logo yerle\u015ftirme ile ilgili de\u011fil. Giderek daha fazla bulut, yapay zeka, m\u00fchendislik deste\u011fi ve veri entegrasyonu ile ilgili hale geliyorlar.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/05\/kimi.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1599\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"F1 sponsorlu\u011fu 3 milyar dolar\u0131 ge\u00e7ti. Ne olmu\u015f yani?\",\"datePublished\":\"2026-05-08T10:37:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\\\/\"},\"wordCount\":1807,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/kimi.jpg\",\"articleSection\":[\"Formula 1\",\"Spor Sponsorlu\u011fu\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\\\/\",\"name\":\"F1 sponsorlu\u011fu 3 milyar dolar\u0131 ge\u00e7ti. Ne olmu\u015f yani? - RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/kimi.jpg\",\"datePublished\":\"2026-05-08T10:37:00+00:00\",\"description\":\"En h\u0131zl\u0131 b\u00fcy\u00fcyen F1 ortakl\u0131klar\u0131 art\u0131k esas olarak logo yerle\u015ftirme ile ilgili de\u011fil. Giderek daha fazla bulut, yapay zeka, m\u00fchendislik deste\u011fi ve veri entegrasyonu ile ilgili hale geliyorlar.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/kimi.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/05\\\/kimi.jpg\",\"width\":2400,\"height\":1599,\"caption\":\"Kimi antonelli 2026\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/blog\\\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"F1 sponsorlu\u011fu 3 milyar dolar\u0131 ge\u00e7ti. Ne olmu\u015f yani?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"F1 sponsorlu\u011fu 3 milyar dolar\u0131 ge\u00e7ti. Ne olmu\u015f yani? - RTR Sports","description":"En h\u0131zl\u0131 b\u00fcy\u00fcyen F1 ortakl\u0131klar\u0131 art\u0131k esas olarak logo yerle\u015ftirme ile ilgili de\u011fil. Giderek daha fazla bulut, yapay zeka, m\u00fchendislik deste\u011fi ve veri entegrasyonu ile ilgili hale geliyorlar.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/","og_locale":"tr_TR","og_type":"article","og_title":"F1 sponsorlu\u011fu 3 milyar dolar\u0131 ge\u00e7ti. Ne olmu\u015f yani?","og_description":"En h\u0131zl\u0131 b\u00fcy\u00fcyen F1 ortakl\u0131klar\u0131 art\u0131k esas olarak logo yerle\u015ftirme ile ilgili de\u011fil. Giderek daha fazla bulut, yapay zeka, m\u00fchendislik deste\u011fi ve veri entegrasyonu ile ilgili hale geliyorlar.","og_url":"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":2400,"height":1599,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/05\/kimi.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Riccardo Taf\u00e0","Tahmini okuma s\u00fcresi":"9 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"F1 sponsorlu\u011fu 3 milyar dolar\u0131 ge\u00e7ti. Ne olmu\u015f yani?","datePublished":"2026-05-08T10:37:00+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/"},"wordCount":1807,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/05\/kimi.jpg","articleSection":["Formula 1","Spor Sponsorlu\u011fu"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/","url":"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/","name":"F1 sponsorlu\u011fu 3 milyar dolar\u0131 ge\u00e7ti. Ne olmu\u015f yani? - RTR Sports","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/05\/kimi.jpg","datePublished":"2026-05-08T10:37:00+00:00","description":"En h\u0131zl\u0131 b\u00fcy\u00fcyen F1 ortakl\u0131klar\u0131 art\u0131k esas olarak logo yerle\u015ftirme ile ilgili de\u011fil. Giderek daha fazla bulut, yapay zeka, m\u00fchendislik deste\u011fi ve veri entegrasyonu ile ilgili hale geliyorlar.","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/05\/kimi.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/05\/kimi.jpg","width":2400,"height":1599,"caption":"Kimi antonelli 2026"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/blog\/f1-sponsorlugu-3-milyar-dolari-gecti-ne-olmus-yani\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"F1 sponsorlu\u011fu 3 milyar dolar\u0131 ge\u00e7ti. Ne olmu\u015f yani?"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/tr\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/342987","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=342987"}],"version-history":[{"count":0,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/342987\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/342986"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=342987"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=342987"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=342987"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}