{"id":344473,"date":"2026-06-12T16:00:46","date_gmt":"2026-06-12T14:00:46","guid":{"rendered":"https:\/\/rtrsports.com\/liberty-medianin-2026-motogp-yol-haritasi\/"},"modified":"2026-06-12T16:00:46","modified_gmt":"2026-06-12T14:00:46","slug":"liberty-medianin-2026-motogp-yol-haritasi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/","title":{"rendered":"Liberty Media\u2019n\u0131n 2026 MotoGP yol haritas\u0131"},"content":{"rendered":"<p><strong>Liberty Media&#8217;n\u0131n MotoGP&#8217;de ne yapaca\u011f\u0131n\u0131<\/strong> soran neredeyse t\u00fcm markalar bir duyuru bekliyor. Bir bas\u0131n toplant\u0131s\u0131, be\u015f y\u0131ll\u0131k stratejiyi i\u00e7eren bir sunum, \u015fampiyonan\u0131n nereye do\u011fru gitti\u011fini a\u00e7\u0131k\u00e7a belirten bir bas\u0131n a\u00e7\u0131klamas\u0131. Beklemeye devam edecekler ve duyuru geldi\u011finde, bug\u00fcn zaten okunabilir olan \u015feylerin d\u0131\u015f\u0131nda yeni bir \u015fey s\u00f6ylemeyecek. \u00c7\u00fcnk\u00fc o yol haritas\u0131 duyurularda okunmaz. \u015eantiyede okunur.    <\/p>\n<h2>Bas\u0131n b\u00fcltenini de\u011fil, \u015fantiyeyi okuyun<\/h2>\n<p>Bir \u015fantiyenin \u00f6n\u00fcnden ge\u00e7erken, a\u00e7\u0131l\u0131\u015f t\u00f6reninden \u00e7ok \u00f6nce orada hangi binan\u0131n in\u015fa edildi\u011fini zaten bilirsiniz. Bunu at\u0131lan temellerden, vin\u00e7 say\u0131s\u0131ndan, as\u0131l\u0131 izin belgelerinden ve \u2014 en \u00f6nemlisi \u2014 orada \u00e7al\u0131\u015fan m\u00fcteahhitten anlars\u0131n\u0131z. Ayn\u0131 \u015firket iki blok \u00f6tede ayn\u0131 binay\u0131 yeni bitirmi\u015fse, g\u00f6rselle\u015ftirmeye gerek kalmaz: neye bakt\u0131\u011f\u0131n\u0131z\u0131 bilirsiniz.  <\/p>\n<p><strong>MotoGP de bu t\u00fcrden bir \u015fantiye<\/strong>. Bu giri\u015fimin ad\u0131 <strong>Liberty Media<\/strong> ve az \u00f6nce tamamlad\u0131\u011f\u0131 kule ise Formula 1. Neredeyse hi\u00e7 kimsenin dikkatini \u00e7ekmeyen ayr\u0131nt\u0131 ise, mimar\u0131n kelimenin tam anlam\u0131yla ayn\u0131 ki\u015fi olmas\u0131: Liberty d\u00f6n\u00fc\u015f\u00fcm y\u0131llar\u0131nda (2017-2021) Formula One Group&#8217;un CEO&#8217;su olan <strong>Chase Carey,<\/strong> bug\u00fcn MotoGP Sports Entertainment&#8217;\u0131n ba\u015fkan\u0131d\u0131r ve sat\u0131n alma i\u015fleminden sonra William Nicholas Jackson&#8217;\u0131n yerini alm\u0131\u015ft\u0131r. Carmelo Ezpeleta, MotoGP&#8217;de ge\u00e7irdi\u011fi otuz y\u0131l\u0131n ard\u0131ndan CEO olarak g\u00f6revine devam etmektedir. Bu kombinasyon olduk\u00e7a a\u00e7\u0131k: spor \u00fcr\u00fcn\u00fcn\u00fc bilen ki\u015fi onu y\u00f6netmeye devam ediyor, F1&#8217;in ticari modelini olu\u015fturan ki\u015fi ise bunu MotoGP&#8217;de tekrarl\u0131yor.    <\/p>\n<p>Pazara giri\u015f yapmay\u0131 de\u011ferlendiren bir CEO veya CMO i\u00e7in ba\u015flang\u0131\u00e7 noktas\u0131 budur. Mesele, ligin ticari yap\u0131s\u0131n\u0131n de\u011fi\u015fip de\u011fi\u015fmeyece\u011fi de\u011fil, ne kadar h\u0131zl\u0131 ve hangi y\u00f6nde de\u011fi\u015fece\u011fi \u2014 ve bu y\u00f6n, halihaz\u0131rda mevcut olan ve bir zamanlar i\u015fe yaram\u0131\u015f bir projede zaten \u00e7izilmi\u015ftir. <\/p>\n<h2>D\u00f6rt par\u00e7a zaten d\u00f6\u015fenmi\u015f<\/h2>\n<p>\u015eantiyede d\u00f6rt adet g\u00f6r\u00fcn\u00fcr temel var. Bunlar kesin bilgiler, tahminler de\u011fil. <\/p>\n<p><strong>Y\u00f6netim kadrosu.<\/strong> \u015eubat ile May\u0131s 2026 aras\u0131nda ticari ekip yeniden yap\u0131land\u0131r\u0131ld\u0131. Paris Saint-Germain ve NBA&#8217;den gelen <strong>Borja de Altolaguirre<\/strong>, yeni Sponsorluk Direkt\u00f6r\u00fc oldu. On be\u015f y\u0131l Sky&#8217;da \u00e7al\u0131\u015ft\u0131ktan sonra Channel 4&#8217;\u00fcn CFO&#8217;su olan <strong>Vince Russell<\/strong>, yeni Finans Direkt\u00f6r\u00fc oldu: spor muhasebecisi de\u011fil, medya profiline sahip bir isim. Eski Adidas \u00e7al\u0131\u015fan\u0131 <strong>Daniel Ruiz<\/strong>, konaklama ve lisanslama b\u00f6l\u00fcm\u00fcn\u00fc y\u00f6netiyor. Ticari Direkt\u00f6r se\u00e7imi ise h\u00e2l\u00e2 devam ediyor. Bug\u00fcn MotoGP&#8217;ye girenler, sponsorluk paketinin MotoGP&#8217;nin hi\u00e7 talep etmedi\u011fi fiyatlara sat\u0131ld\u0131\u011f\u0131 sekt\u00f6rlerden gelen ki\u015filerle muhatap olacak.  <\/p>\n<p>Niyet, zaten a\u00e7\u0131k\u00e7a belirtilmi\u015ftir. Spor alan\u0131ndaki d\u00f6n\u00fc\u015f\u00fcm\u00fcn kilit ismi <strong>Carlos Ezpeleta<\/strong>, durumu \u015f\u00f6yle ifade etti: Kul\u00fcp y\u00f6netimi paraya d\u00f6n\u00fc\u015ft\u00fcrmek i\u00e7in acele etmiyor, b\u00fcy\u00fcmenin temellerini atmak i\u00e7in acele ediyor. Ticari dilde ifade edersek: bug\u00fcnk\u00fc fiyatlar, rejim fiyatlar\u0131 de\u011fil, temellerin at\u0131ld\u0131\u011f\u0131 d\u00f6nemdeki fiyatlard\u0131r. Bu, y\u00f6netimin kendisinin de biraz daha a\u00e7\u0131k tutmak istedi\u011fini itiraf etti\u011fi bir f\u0131rsat penceresi.  <\/p>\n<p><strong>Amerika&#8217;daki da\u011f\u0131t\u0131m.<\/strong>  MotoGP, Fox Sports ile 2026 y\u0131l\u0131na kadar olan anla\u015fmas\u0131n\u0131 yeniledi: Austin Grand Prix&#8217;si Fox kanal\u0131nda \u00fccretsiz olarak yay\u0131nlanacak, di\u011fer yar\u0131\u015flar ise FS1 ve FS2&#8217;de yay\u0131nlanacak; ayr\u0131ca 2025 ortas\u0131nda ba\u015flat\u0131lan ve ABD pazar\u0131na y\u00f6nelik \u00fccretsiz kanal olan MotoGP Channel de faaliyete ge\u00e7ti. Anla\u015fman\u0131n mali \u015fartlar\u0131 kamuoyuna a\u00e7\u0131klanmad\u0131, ancak bu hamlenin amac\u0131 a\u00e7\u0131k: F1&#8217;in ilk olarak fethetti\u011fi pazara bayrak dikmek. Amerika&#8217;da b\u00fcy\u00fcme hedefleri olan bir marka i\u00e7in bu, herhangi bir sunumdan daha \u00f6nemli bir sinyal: ABD&#8217;deki reklam alan\u0131 penceresi, talep \u2014 ve dolay\u0131s\u0131yla fiyat \u2014 y\u00fckselmeden \u00f6nce \u015fimdi a\u00e7\u0131l\u0131yor.  <\/p>\n<p><strong>Ortaya \u00e7\u0131kan rakamlar.<\/strong> 2026&#8217;n\u0131n ilk \u00e7eyre\u011finde \u2014 Liberty&#8217;nin konsolide etti\u011fi ilk MotoGP hesaplar\u0131nda \u2014 <strong>gelirler %25 artarak<\/strong> 94 milyon dolara <strong>ula\u015ft\u0131<\/strong>. As\u0131l \u00f6nemli olan rakam ise birincil gelir (TV haklar\u0131, yar\u0131\u015f konaklama \u00fccretleri, sponsorluklar): 64 milyondan 83 milyona, bir \u00e7eyrekte %30 art\u0131\u015f. \u015eampiyona, nakliye ve takvim nedeniyle 78 milyon dolara y\u00fckselen i\u015fletme maliyetleri nedeniyle, bu d\u00f6nemi yine 24 milyon dolarl\u0131k i\u015fletme zarar\u0131yla kapatt\u0131. Ancak, proforma bazda D\u00fczeltilmi\u015f OIBDA %60 artarak 16 milyon dolara ula\u015ft\u0131. Bu, bug\u00fcn harcayarak yar\u0131n kazan\u00e7 elde etmeye \u00e7al\u0131\u015fan bir \u015firketin izledi\u011fi yolun tam da bir \u00f6rne\u011fidir.    <\/p>\n<p><strong>De\u011fi\u015fen takvim.<\/strong> 2027 y\u0131l\u0131 i\u00e7in <strong>Avustralya Grand Prix&#8217;sinin Phillip Island&#8217;dan Adelaide&#8217;deki<\/strong> \u015fehir pistine <strong>ta\u015f\u0131naca\u011f\u0131<\/strong> \u2014 MotoGP tarihindeki ilk \u015fehir pisti \u2014 ve Arjantin&#8217;e, yenilenmi\u015f Oscar y Juan G\u00e1lvez Otopisti&#8217;nde Buenos Aires&#8217;e geri d\u00f6n\u00fclece\u011fi \u015fimdiden duyuruldu. Liberty, Miami&#8217;yi ikinci bir ABD yar\u0131\u015f\u0131 i\u00e7in &#8220;mant\u0131kl\u0131&#8221; bir destinasyon olarak g\u00f6sterdi. Ba\u015fka bir deyi\u015fle, takvim \u015fehirler ve ticari de\u011feri y\u00fcksek pazarlara do\u011fru kay\u0131yor.  <\/p>\n<h2>\u015eablonun belgeleri mevcuttur<\/h2>\n<p>E\u011fer bu \u00f6nc\u00fcl olmasayd\u0131, t\u00fcm bunlar\u0131n pek bir \u00f6nemi olmazd\u0131.  <strong>Elimizde var ve yeni.<\/strong><\/p>\n<p>Liberty, 2017&#8217;de Formula 1&#8217;i devrald\u0131\u011f\u0131nda, ilk \u00fc\u00e7 y\u0131l i\u00e7inde d\u00f6rt \u00f6nemli ad\u0131m att\u0131. <strong>Bir yay\u0131nc\u0131l\u0131k \u00fcr\u00fcn\u00fcyle<\/strong> \u2014 2019&#8217;dan itibaren Netflix&#8217;te yay\u0131nlanan &#8220;Drive to Survive&#8221; \u2014 <strong>Amerikan pazar\u0131n\u0131 a\u00e7t\u0131<\/strong> ve birka\u00e7 sezon i\u00e7inde ABD&#8217;deki izleyici say\u0131s\u0131 neredeyse \u00fc\u00e7 kat\u0131na \u00e7\u0131kt\u0131. <strong>Sponsor taban\u0131n\u0131 geni\u015fletti<\/strong>: \u015fampiyonada yer alan Amerikan \u015firketlerinin say\u0131s\u0131 yakla\u015f\u0131k iki kat\u0131na \u00e7\u0131kt\u0131 ve serinin toplam sponsorluk tutar\u0131 2017&#8217;deki 273 milyon dolardan 2024&#8217;te 630 milyon dolar\u0131n \u00fczerine \u00e7\u0131kt\u0131. ABD s\u00f6zle\u015fmesinden ba\u015flayarak <strong>TV haklar\u0131n\u0131 yeniden m\u00fczakere etti<\/strong> ve \u00f6nceki rakamlara k\u0131yasla kat kat art\u0131rd\u0131. 2021&#8217;de <strong>maliyet s\u0131n\u0131r\u0131n\u0131 (cost cap) getirdi<\/strong>: s\u0131n\u0131r getirilmeden \u00f6nce, en iyi tak\u0131mlar y\u0131lda 400-500 milyon harcayarak b\u00fcy\u00fck zarara u\u011fruyordu; s\u0131n\u0131r getirildikten sonra, mali tablo radikal bir \u015fekilde iyile\u015fti \u2014 bir\u00e7ok tak\u0131m ba\u015faba\u015f noktas\u0131na veya k\u00e2ra do\u011fru ilerledi ve de\u011ferlemeler patlad\u0131. Size bir fikir vermek gerekirse, Mercedes F1 Tak\u0131m\u0131 2025 y\u0131l\u0131nda 167 milyon sterlinlik bir i\u015fletme kar\u0131 a\u00e7\u0131klad\u0131; b\u00f6ylece s\u00fcrekli maliyet merkezlerinden de\u011ferli varl\u0131klara&#8230; harcamadan yat\u0131r\u0131ma d\u00f6n\u00fc\u015ft\u00fcler. Sonu\u00e7: yakla\u015f\u0131k 4,4 milyar dolarl\u0131k \u00f6z sermaye de\u011feri (yakla\u015f\u0131k 8 milyar dolarl\u0131k i\u015fletme de\u011feri \u00fczerinden) ile sat\u0131n al\u0131nan Formula 1, bug\u00fcn halka a\u00e7\u0131k bir grup olarak 20 milyar dolar\u0131n \u00fczerinde bir de\u011fere sahip.       <\/p>\n<p>Liberty, Dorna\u2019n\u0131n %84\u2019l\u00fck hissesi i\u00e7in 4,2 milyar avroluk i\u015fletme de\u011feri \u00f6dedi; bu i\u015flem Temmuz 2025\u2019te resmile\u015ftirildi. Hi\u00e7bir yat\u0131r\u0131mc\u0131, mevcut durumu y\u00f6netmek i\u00e7in bu kadar para harcamaz. Bu paray\u0131, daha \u00f6nce bir kez k\u00e2r getirmi\u015f olan \u015feyi ayn\u0131 \u015femaya g\u00f6re yeniden yapmak i\u00e7in harcar. \u015eubat 2026&#8217;daki marka yenileme \u00e7al\u0131\u015fmas\u0131 \u2014 Dorna Sports&#8217;un MotoGP Sports Entertainment Group olarak isim de\u011fi\u015fikli\u011fi ve 2024&#8217;\u00fcn sonunda ortaya \u00e7\u0131kan Pentagram imzal\u0131 yeni g\u00f6rsel kimli\u011fe dayanan &#8220;<em>Wired Different<\/em>&#8221; kampanyas\u0131 \u2014 bu projenin ilk kamuoyu \u00f6n\u00fcndeki ad\u0131m\u0131d\u0131r.   <\/p>\n<h2>Neredeyse herkesin yapt\u0131\u011f\u0131 hata<\/h2>\n<p>\u0130ki hata, birbirinin z\u0131tt\u0131 ve birbirinin ayn\u0131s\u0131.<\/p>\n<p><strong>\u0130lk olarak resmi a\u00e7\u0131klamay\u0131 beklemek.<\/strong>  Bu, ihtiyatl\u0131 bir karar vericinin tutumunu yans\u0131t\u0131yor: &#8220;Stratejiyi elimizde g\u00f6rd\u00fc\u011f\u00fcm\u00fczde karar veririz.&#8221; Ancak ge\u00e7i\u015f s\u00fcrecindeki bir kul\u00fcpte strateji asla bir belge halinde ortaya \u00e7\u0131kmaz; yukar\u0131dakiler gibi, tek tek at\u0131lan temellerle \u015fekillenir. Nihai a\u00e7\u0131klamay\u0131 bekleyenler, PSG ve NBA&#8217;den gelen ve belirli paketlerin de\u011ferini tam olarak bilen bir Sponsorluk Direkt\u00f6r\u00fc&#8217;n\u00fcn yan\u0131nda, fiyatland\u0131rmas\u0131 yeniden yap\u0131lm\u0131\u015f bir envantere gireceklerdir.  <\/p>\n<p>\u0130kinci hata ise bunun tam tersi: <strong>F1&#8217;de at\u0131lan her ad\u0131m\u0131 MotoGP i\u00e7in otomatik bir garanti olarak g\u00f6rmek<\/strong>. \u00d6yle de\u011fil ve burada dikkatli bir okuma \u00e7ok \u00f6nemli. \u00dc\u00e7 konuyu birbirinden ay\u0131rmak gerekiyor. <strong>Onaylanm\u0131\u015f olanlar var<\/strong> \u2014 atamalar, marka yenileme, ilk \u00e7eyrek hesaplar\u0131, Fox anla\u015fmas\u0131, 2027 takvimindeki de\u011fi\u015fiklikler. F1&#8217;e <strong>benzer<\/strong> ancak MotoGP i\u00e7in hen\u00fcz duyurulmam\u0131\u015f <strong>olanlar var<\/strong> \u2014 bunlar\u0131n ba\u015f\u0131nda Drive to Survive tarz\u0131nda bir belgesel dizisi geliyor: makul, yeni y\u00f6neticilerin medya profiliyle tutarl\u0131, ancak \u015fu ana kadar yap\u0131m\u0131na dair herhangi bir onay yok. <strong>Ve niyet olarak a\u00e7\u0131klanan ancak hen\u00fcz kesinle\u015fmemi\u015f olanlar var<\/strong> \u2014 ikinci Amerikan yar\u0131\u015f\u0131; burada Liberty&#8217;nin kendisi bile Miami pistinin, motosikletler i\u00e7in tek koltuklu ara\u00e7lara g\u00f6re \u00e7ok daha ciddi g\u00fcvenlik sorunlar\u0131 yaratt\u0131\u011f\u0131n\u0131 kabul ediyor. Bu \u00fc\u00e7 plan\u0131 tek bir planm\u0131\u015f gibi ele almak, tutars\u0131z bir i\u015f modeli olu\u015fturman\u0131n en h\u0131zl\u0131 yoludur.      <\/p>\n<p>Ayr\u0131ca, etki boyutu da farkl\u0131 olacakt\u0131r. MotoGP\u2019nin \u015fu anda Amerika\u2019daki ortak taban\u0131 olduk\u00e7a s\u0131n\u0131rl\u0131d\u0131r; yay\u0131nc\u0131l\u0131k \u00fcr\u00fcn\u00fcn\u00fcn etkisi, ortaya \u00e7\u0131kt\u0131\u011f\u0131nda, F1\u2019inkinden \u00e7ok daha d\u00fc\u015f\u00fck bir seviyeden ba\u015flayacakt\u0131r. Ta\u015f\u0131y\u0131c\u0131 unsur ayn\u0131d\u0131r, ancak \u00e7arpan etkisi farkl\u0131d\u0131r.  <\/p>\n<h2>Bir yol haritas\u0131n\u0131 pratikte nas\u0131l okuruz?<\/h2>\n<p>Bir marka bize \u015fu soruyu y\u00f6neltti\u011finde \u2014 &#8220;\u015eimdi mi girelim, yoksa durum netle\u015fene kadar bekleyelim mi?&#8221; \u2014 bizim g\u00f6revimiz, bu belirsizli\u011fi bir karara d\u00f6n\u00fc\u015ft\u00fcrmek, bekleyi\u015fe d\u00f6n\u00fc\u015ft\u00fcrmemektir.<\/p>\n<p>\u0130lk olarak, \u00fc\u00e7 kesinlik d\u00fczeyi birbirinden ayr\u0131l\u0131r ve i\u015f modeli yaln\u0131zca teyit edilmi\u015f veriler \u00fczerine kurulur; benzer durum senaryo olarak, beyan edilenler ise se\u00e7enek olarak kullan\u0131l\u0131r. \u0130kinci olarak, \u00f6n\u00fcm\u00fczdeki 12-24 ayl\u0131k d\u00f6nem i\u00e7in fiyatland\u0131rma yap\u0131l\u0131r: binaya d\u00f6n\u00fc\u015fen her temel \u2014 g\u00f6reve ba\u015flayan CCO, ba\u015flayan bir belgesel dizisi, sonu\u00e7lanan ikinci bir ihale \u2014 envanterin yeniden de\u011ferlendi\u011fi bir noktad\u0131r. Somut bir b\u00fcy\u00fckl\u00fck s\u0131ras\u0131 vermek gerekirse: <strong>bug\u00fcn, k\u00f6kl\u00fc bir uydu tak\u0131m\u0131n ba\u015f sponsorlu\u011fu y\u0131ll\u0131k 3-5 milyon avro de\u011ferindedir; yay\u0131n \u00fcr\u00fcn\u00fc piyasaya s\u00fcr\u00fcld\u00fc\u011f\u00fcnde ve ticari anla\u015fmalar kapat\u0131ld\u0131\u011f\u0131nda, ayn\u0131 paketin de\u011feri 6-10 milyon avro olarak tahmin edilebilir<\/strong>. \u0130ki y\u0131lda yakla\u015f\u0131k iki kat\u0131na \u00e7\u0131km\u0131\u015f, bu da tam olarak 2017 ile 2020 aras\u0131nda F1&#8217;de g\u00f6r\u00fclen yeniden de\u011ferlemenin b\u00fcy\u00fckl\u00fc\u011f\u00fcyle ayn\u0131d\u0131r. <strong>\u0130lk imzalayanlar in\u015faat fiyatlar\u0131ndan, sonra imzalayanlar ise bitmi\u015f bina fiyatlar\u0131ndan imzal\u0131yor.<\/strong> Bu, MotoGP ile F1&#8217;in fiyatland\u0131rmas\u0131 ve tak\u0131mlar\u0131n de\u011ferlemeleri konusunda anlatt\u0131\u011f\u0131m\u0131z zamansal asimetriyle ayn\u0131d\u0131r.    <\/p>\n<p>Ayr\u0131ca, yol haritas\u0131n\u0131n \u00f6nemini daha da art\u0131rd\u0131\u011f\u0131 bir yap\u0131sal se\u00e7im s\u00f6z konusudur. De\u011feri artan bir varl\u0131kta, as\u0131l kal\u0131c\u0131 de\u011fer o anki pilot de\u011fil, tak\u0131m ve \u015fampiyonlukla kurulan ili\u015fkidir: Pilotlar tak\u0131m de\u011fi\u015ftirir, ancak varl\u0131\u011f\u0131n de\u011fer e\u011frisi sabit kal\u0131r. Sponsorlu\u011fu bir fabrika tak\u0131m\u0131yla uzun y\u0131llara dayanan bir ili\u015fki \u00fczerine kuranlar, her y\u0131l yeniden de\u011fer kazan\u0131r; sponsorlu\u011fu bir sezonun y\u00fcz\u00fc \u00fczerine kuranlar ise s\u00fcr\u00fcc\u00fc piyasas\u0131na maruz kal\u0131r. Bu ayr\u0131m, altta yatan de\u011fer y\u00fckseldi\u011finde daha da \u00f6nem kazan\u0131r.   <\/p>\n<p>\u00dc\u00e7\u00fcnc\u00fcs\u00fc \u2014 ve burada her zaman tekrarlad\u0131\u011f\u0131m\u0131z ilke tekrar g\u00fcndeme geliyor \u2014 <strong>\u00fcr\u00fcn kategorisindeki tekel hakk\u0131 hemen devreye giriyor<\/strong>. De\u011feri artan bir platformda, en \u00e7ok g\u00f6z ard\u0131 edilen de\u011fer g\u00f6vdedeki logo de\u011fil; \u015fampiyonan\u0131n de\u011feri iki kat\u0131na \u00e7\u0131kt\u0131\u011f\u0131nda kendi sekt\u00f6r\u00fcnde tek olman\u0131n hakk\u0131d\u0131r. Ve aktivasyon ilk g\u00fcnden itibaren s\u00f6zle\u015fmeye yaz\u0131l\u0131r, \u00e7\u00fcnk\u00fc burada da ba\u015fka yerlerde oldu\u011fu gibi, aktivasyon i\u00e7ermeyen bir paket bo\u015f bir etiketten ibarettir. Paddock&#8217;un B2B yo\u011funlu\u011fu ve sabit bir kitlenin birinci taraf verileri, medya \u00e7al\u0131\u015fanlar\u0131 taraf\u0131ndan y\u00f6netilen bir m\u00fclk\u00fcn ilk olarak paraya \u00e7evirmeyi \u00f6\u011frenece\u011fi kald\u0131ra\u00e7lard\u0131r.   <\/p>\n<h2>Pencere ve ondan ne yapmal\u0131<\/h2>\n<p>Liberty&#8217;nin MotoGP yol haritas\u0131, ortaya \u00e7\u0131kmay\u0131 bekleyen bir s\u0131r de\u011fildir. Bu, daha \u00f6nce ayn\u0131s\u0131n\u0131 tamamlam\u0131\u015f ki\u015filer taraf\u0131ndan tasarlanan, temelleri bunu anlayabilecek herkesin g\u00f6rebilece\u011fi bir in\u015faat halindeki binad\u0131r. Tam g\u00f6rsel, \u00f6n\u00fcm\u00fczdeki duyurularla birlikte ortaya \u00e7\u0131kacakt\u0131r. Binan\u0131n \u015fekli \u015fimdiden belli.   <\/p>\n<p><strong>Bir marka i\u00e7in bu tek bir anlama gelir: Karar, &#8220;Liberty ne yapacak?&#8221; sorusuna ba\u011fl\u0131 de\u011fildir, \u00e7\u00fcnk\u00fc bu b\u00fcy\u00fck \u00f6l\u00e7\u00fcde bellidir.<\/strong>  Karar, bilet fiyat\u0131n\u0131n bu iki d\u00f6nem aras\u0131nda de\u011fi\u015fti\u011fini bilerek, in\u015faat\u0131n temeli at\u0131l\u0131rken mi yoksa a\u00e7\u0131l\u0131\u015f\u0131n ard\u0131ndan m\u0131 girece\u011fimize dair.<\/p>\n<p>Biz bu temelleri mesle\u011fimiz gere\u011fi, otuz y\u0131l\u0131 a\u015fk\u0131n s\u00fcredir F1&#8217;de ve \u015fimdi de MotoGP&#8217;de inceliyoruz. Oturun, rahatlay\u0131n, gerisini bize b\u0131rak\u0131n. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Liberty Media&#8217;n\u0131n MotoGP&#8217;de ne yapaca\u011f\u0131n\u0131 soran neredeyse t\u00fcm markalar bir duyuru bekliyor. Bir bas\u0131n toplant\u0131s\u0131, be\u015f y\u0131ll\u0131k stratejiyi i\u00e7eren bir sunum, \u015fampiyonan\u0131n nereye do\u011fru gitti\u011fini a\u00e7\u0131k\u00e7a belirten bir bas\u0131n a\u00e7\u0131klamas\u0131. Beklemeye devam edecekler ve duyuru geldi\u011finde, bug\u00fcn zaten okunabilir olan \u015feylerin d\u0131\u015f\u0131nda yeni bir \u015fey s\u00f6ylemeyecek. \u00c7\u00fcnk\u00fc o yol haritas\u0131 duyurularda okunmaz. \u015eantiyede okunur. Bas\u0131n [&hellip;]<\/p>\n","protected":false},"author":14,"featured_media":344462,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20269],"tags":[],"class_list":["post-344473","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-8"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Liberty Media\u2019n\u0131n 2026 MotoGP yol haritas\u0131 - RTR Sports<\/title>\n<meta name=\"description\" content=\"Liberty Media&#039;n\u0131n MotoGP&#039;de ne yapaca\u011f\u0131n\u0131 soran neredeyse t\u00fcm markalar bir duyuru bekliyor. Bir bas\u0131n toplant\u0131s\u0131, be\u015f y\u0131ll\u0131k stratejiyi i\u00e7eren bir sunum,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Liberty Media\u2019n\u0131n 2026 MotoGP yol haritas\u0131\" \/>\n<meta property=\"og:description\" content=\"Liberty Media&#039;n\u0131n MotoGP&#039;de ne yapaca\u011f\u0131n\u0131 soran neredeyse t\u00fcm markalar bir duyuru bekliyor. Bir bas\u0131n toplant\u0131s\u0131, be\u015f y\u0131ll\u0131k stratejiyi i\u00e7eren bir sunum,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/\" \/>\n<meta property=\"og:site_name\" content=\"RTR Sports\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/RTRSportsMarketing\/\" \/>\n<meta property=\"og:image\" content=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/06\/pexels-jonathanborba-34835658-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1280\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Riccardo Taf\u00e0\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:site\" content=\"@rtrsports\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"Riccardo Taf\u00e0\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/liberty-medianin-2026-motogp-yol-haritasi\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/liberty-medianin-2026-motogp-yol-haritasi\\\/\"},\"author\":{\"name\":\"Riccardo Taf\u00e0\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\"},\"headline\":\"Liberty Media\u2019n\u0131n 2026 MotoGP yol haritas\u0131\",\"datePublished\":\"2026-06-12T14:00:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/liberty-medianin-2026-motogp-yol-haritasi\\\/\"},\"wordCount\":2178,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/liberty-medianin-2026-motogp-yol-haritasi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/pexels-jonathanborba-34835658-1.jpg\",\"articleSection\":[\"MotoGP\"],\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/liberty-medianin-2026-motogp-yol-haritasi\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/liberty-medianin-2026-motogp-yol-haritasi\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/liberty-medianin-2026-motogp-yol-haritasi\\\/\",\"name\":\"Liberty Media\u2019n\u0131n 2026 MotoGP yol haritas\u0131 - RTR Sports\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/liberty-medianin-2026-motogp-yol-haritasi\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/liberty-medianin-2026-motogp-yol-haritasi\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/pexels-jonathanborba-34835658-1.jpg\",\"datePublished\":\"2026-06-12T14:00:46+00:00\",\"description\":\"Liberty Media'n\u0131n MotoGP'de ne yapaca\u011f\u0131n\u0131 soran neredeyse t\u00fcm markalar bir duyuru bekliyor. Bir bas\u0131n toplant\u0131s\u0131, be\u015f y\u0131ll\u0131k stratejiyi i\u00e7eren bir sunum,\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/liberty-medianin-2026-motogp-yol-haritasi\\\/#breadcrumb\"},\"inLanguage\":\"tr\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/rtrsports.com\\\/tr\\\/liberty-medianin-2026-motogp-yol-haritasi\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/liberty-medianin-2026-motogp-yol-haritasi\\\/#primaryimage\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/pexels-jonathanborba-34835658-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/pexels-jonathanborba-34835658-1.jpg\",\"width\":1920,\"height\":1280,\"caption\":\"Liberty Media'n\u0131n 2026 MotoGP'si\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/liberty-medianin-2026-motogp-yol-haritasi\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Liberty Media\u2019n\u0131n 2026 MotoGP yol haritas\u0131\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#website\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"name\":\"RTR Sports Marketing\",\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"publisher\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\"},\"alternateName\":\"RTR Sports\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"tr\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#organization\",\"name\":\"RTR Sports Marketing\",\"alternateName\":\"RTR sports\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"contentUrl\":\"https:\\\/\\\/rtrsports.com\\\/wp-content\\\/uploads\\\/2024\\\/01\\\/rtrsports-anniversary-1.jpg\",\"width\":946,\"height\":260,\"caption\":\"RTR Sports Marketing\"},\"image\":{\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/RTRSportsMarketing\\\/\",\"https:\\\/\\\/x.com\\\/rtrsports\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/rtr-sports-marketing\\\/\"],\"description\":\"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.\",\"email\":\"info@rtrsports.com\",\"legalName\":\"RTR Sports Marketing LTD\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"1\",\"maxValue\":\"10\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/#\\\/schema\\\/person\\\/7ca2648b3d857cbfff8c499aaed0420e\",\"name\":\"Riccardo Taf\u00e0\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"tr\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g\",\"caption\":\"Riccardo Taf\u00e0\"},\"description\":\"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.\",\"sameAs\":[\"https:\\\/\\\/stg-rtrsportscom-rtrstaging.kinsta.cloud\"],\"url\":\"https:\\\/\\\/rtrsports.com\\\/tr\\\/author\\\/riccardo\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Liberty Media\u2019n\u0131n 2026 MotoGP yol haritas\u0131 - RTR Sports","description":"Liberty Media'n\u0131n MotoGP'de ne yapaca\u011f\u0131n\u0131 soran neredeyse t\u00fcm markalar bir duyuru bekliyor. Bir bas\u0131n toplant\u0131s\u0131, be\u015f y\u0131ll\u0131k stratejiyi i\u00e7eren bir sunum,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/","og_locale":"tr_TR","og_type":"article","og_title":"Liberty Media\u2019n\u0131n 2026 MotoGP yol haritas\u0131","og_description":"Liberty Media'n\u0131n MotoGP'de ne yapaca\u011f\u0131n\u0131 soran neredeyse t\u00fcm markalar bir duyuru bekliyor. Bir bas\u0131n toplant\u0131s\u0131, be\u015f y\u0131ll\u0131k stratejiyi i\u00e7eren bir sunum,","og_url":"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/","og_site_name":"RTR Sports","article_publisher":"https:\/\/www.facebook.com\/RTRSportsMarketing\/","og_image":[{"width":1920,"height":1280,"url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/06\/pexels-jonathanborba-34835658-1.jpg","type":"image\/jpeg"}],"author":"Riccardo Taf\u00e0","twitter_card":"summary_large_image","twitter_creator":"@rtrsports","twitter_site":"@rtrsports","twitter_misc":{"Yazan:":"Riccardo Taf\u00e0","Tahmini okuma s\u00fcresi":"11 dakika"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/#article","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/"},"author":{"name":"Riccardo Taf\u00e0","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e"},"headline":"Liberty Media\u2019n\u0131n 2026 MotoGP yol haritas\u0131","datePublished":"2026-06-12T14:00:46+00:00","mainEntityOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/"},"wordCount":2178,"commentCount":0,"publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/06\/pexels-jonathanborba-34835658-1.jpg","articleSection":["MotoGP"],"inLanguage":"tr","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/","url":"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/","name":"Liberty Media\u2019n\u0131n 2026 MotoGP yol haritas\u0131 - RTR Sports","isPartOf":{"@id":"https:\/\/rtrsports.com\/tr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/#primaryimage"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/#primaryimage"},"thumbnailUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/06\/pexels-jonathanborba-34835658-1.jpg","datePublished":"2026-06-12T14:00:46+00:00","description":"Liberty Media'n\u0131n MotoGP'de ne yapaca\u011f\u0131n\u0131 soran neredeyse t\u00fcm markalar bir duyuru bekliyor. Bir bas\u0131n toplant\u0131s\u0131, be\u015f y\u0131ll\u0131k stratejiyi i\u00e7eren bir sunum,","breadcrumb":{"@id":"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/#breadcrumb"},"inLanguage":"tr","potentialAction":[{"@type":"ReadAction","target":["https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/"]}]},{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/#primaryimage","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/06\/pexels-jonathanborba-34835658-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2026\/06\/pexels-jonathanborba-34835658-1.jpg","width":1920,"height":1280,"caption":"Liberty Media'n\u0131n 2026 MotoGP'si"},{"@type":"BreadcrumbList","@id":"https:\/\/rtrsports.com\/tr\/liberty-medianin-2026-motogp-yol-haritasi\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/rtrsports.com\/tr\/"},{"@type":"ListItem","position":2,"name":"Liberty Media\u2019n\u0131n 2026 MotoGP yol haritas\u0131"}]},{"@type":"WebSite","@id":"https:\/\/rtrsports.com\/tr\/#website","url":"https:\/\/rtrsports.com\/tr\/","name":"RTR Sports Marketing","description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","publisher":{"@id":"https:\/\/rtrsports.com\/tr\/#organization"},"alternateName":"RTR Sports","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/rtrsports.com\/tr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"tr"},{"@type":"Organization","@id":"https:\/\/rtrsports.com\/tr\/#organization","name":"RTR Sports Marketing","alternateName":"RTR sports","url":"https:\/\/rtrsports.com\/tr\/","logo":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/","url":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","contentUrl":"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/01\/rtrsports-anniversary-1.jpg","width":946,"height":260,"caption":"RTR Sports Marketing"},"image":{"@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/RTRSportsMarketing\/","https:\/\/x.com\/rtrsports","https:\/\/www.linkedin.com\/company\/rtr-sports-marketing\/"],"description":"RTR Sports Marketing is a global motorsport sponsorship agency and consultancy, specialized in Formula 1 and MotoGP, and active across all major international racing series including Formula E, NASCAR, WEC, WRC and Dakar, helping brands build data-driven, high-performance sponsorship programs.","email":"info@rtrsports.com","legalName":"RTR Sports Marketing LTD","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"1","maxValue":"10"}},{"@type":"Person","@id":"https:\/\/rtrsports.com\/tr\/#\/schema\/person\/7ca2648b3d857cbfff8c499aaed0420e","name":"Riccardo Taf\u00e0","image":{"@type":"ImageObject","inLanguage":"tr","@id":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0e03f35d1883656b70508e45dddcbdf581004a3a428fe432d9559b9bbffe803c?s=96&d=mm&r=g","caption":"Riccardo Taf\u00e0"},"description":"Managing Director for RTR Sports, Riccardo graduated in law at the University of Bologna. He began his career in London in PR, then started working in two and four-wheelers. A brief move to Monaco followed before returning to Italy. There he founded RTR, first a consulting firm and then a sports marketing company which, eventually, he moved back to London.","sameAs":["https:\/\/stg-rtrsportscom-rtrstaging.kinsta.cloud"],"url":"https:\/\/rtrsports.com\/tr\/author\/riccardo\/"}]}},"_links":{"self":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/344473","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/comments?post=344473"}],"version-history":[{"count":0,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/posts\/344473\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media\/344462"}],"wp:attachment":[{"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/media?parent=344473"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/categories?post=344473"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rtrsports.com\/tr\/wp-json\/wp\/v2\/tags?post=344473"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}