{"id":344752,"date":"2026-06-22T18:01:17","date_gmt":"2026-06-22T16:01:17","guid":{"rendered":"https:\/\/rtrsports.com\/the-sifi-case-how-we-helped-a-pharma-company-turn-a-motogp-sponsorship-into-a-decade-long-scientific-platform\/"},"modified":"2026-06-22T18:01:17","modified_gmt":"2026-06-22T16:01:17","slug":"the-sifi-case-how-we-helped-a-pharma-company-turn-a-motogp-sponsorship-into-a-decade-long-scientific-platform","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/the-sifi-case-how-we-helped-a-pharma-company-turn-a-motogp-sponsorship-into-a-decade-long-scientific-platform\/","title":{"rendered":"The SIFI case: how we helped a Pharma company turn a MotoGP sponsorship into a decade-long scientific platform"},"content":{"rendered":"

2015 y\u0131l\u0131nda SIFI<\/strong>, MotoGP sponsorlu\u011fu<\/strong> i\u00e7in bariz bir aday de\u011fildi.<\/p>\n

1935 y\u0131l\u0131nda Katanya\u2019da kurulan SIFI<\/strong>, Avrupa\u2019n\u0131n en k\u00f6kl\u00fc ba\u011f\u0131ms\u0131z oftalmik \u015firketlerinden biridir. \u201cEyeCare Together\u201d felsefesi do\u011frultusunda faaliyet g\u00f6steren \u015firket, g\u00f6z sa\u011fl\u0131\u011f\u0131 ila\u00e7lar\u0131, g\u00f6z i\u00e7i lensleri, cerrahi sol\u00fcsyonlar ve nutras\u00f6tiklerin geli\u015ftiricisi ve \u00fcreticisidir. M\u00fc\u015fterileri cerrahlar, klinisyenler ve hastalard\u0131r. \u015eirketin d\u00fcnyas\u0131 yar\u0131\u015f pistleri de\u011fil, ameliyathaneler ve t\u0131p kongreleridir. <\/p>\n

Ka\u011f\u0131t \u00fczerinde bak\u0131ld\u0131\u011f\u0131nda, markan\u0131n motosiklet yar\u0131\u015flar\u0131na girmesi i\u00e7in ola\u011fan nedenlerin hi\u00e7biri mevcut de\u011fildi. Pist kenar\u0131nda numune da\u011f\u0131t\u0131m\u0131 yoluyla tan\u0131t\u0131labilecek, t\u00fcketicilerin anl\u0131k sat\u0131n alma d\u00fcrt\u00fcs\u00fcne hitap eden bir \u00fcr\u00fcn\u00fc yoktu. K\u00fcresel bir \u015fampiyonan\u0131n eri\u015fim g\u00fcc\u00fcne ihtiya\u00e7 duyacak bir kitle pazar\u0131 konumland\u0131rmas\u0131 da yoktu. Motor sporlar\u0131nda bir ge\u00e7mi\u015fi de yoktu. Bu brief\u2019i geleneksel bir bak\u0131\u015f a\u00e7\u0131s\u0131yla de\u011ferlendirenler, MotoGP\u2019nin B2B t\u0131bbi bir \u015firket i\u00e7in yanl\u0131\u015f bir platform oldu\u011fu sonucuna var\u0131rd\u0131 \u2014 ve \u00e7o\u011fu ajans da bu noktada dururdu. <\/p>\n

As\u0131l soru hi\u00e7bir zaman \u201cSIFI, MotoGP\u2019de g\u00f6r\u00fcn\u00fcrl\u00fck sat\u0131n almal\u0131 m\u0131?\u201d de\u011fildi. As\u0131l soru \u015fuydu: Bir ila\u00e7 \u015firketinin bu sporda yer almas\u0131 i\u00e7in, hen\u00fcz kimsenin akl\u0131na gelmemi\u015f bir neden var m\u0131? <\/p>\n

RTR tavsiyesi<\/h2>\n

RTR\u2019nin \u00f6nerisi, g\u00f6r\u00fcn\u00fcrdeki uyumsuzlu\u011fu ortakl\u0131\u011f\u0131n temel amac\u0131na d\u00f6n\u00fc\u015ft\u00fcren tek bir i\u00e7g\u00f6r\u00fcye dayan\u0131yordu.<\/p>\n

MotoGP, di\u011fer bir\u00e7ok \u015feyin yan\u0131 s\u0131ra, profesyonel spor d\u00fcnyas\u0131nda insan g\u00f6rme yetene\u011finin en zorlu s\u0131nav\u0131d\u0131r.<\/strong> Bir s\u00fcr\u00fcc\u00fc, yar\u0131\u015f h\u0131z\u0131nda 350 km\/h\u2019nin \u00fczerinde bir h\u0131zla \u2014 saniyede yakla\u015f\u0131k y\u00fcz metre kat ederek \u2014 s\u0131radan ya\u015famda e\u015fi benzeri olmayan fiziksel, termal ve bili\u015fsel stres alt\u0131nda pistte yar\u0131\u015f\u0131r. E\u011fer misyonu insan g\u00f6rme yetisini anlamak ve korumak olan bir oftalmoloji \u015firketiyseniz, MotoGP markan\u0131z i\u00e7in hi\u00e7 de uygunsuz bir ortam de\u011fildir. Buras\u0131, bulabilece\u011finiz en etkileyici laboratuvard\u0131r. <\/p>\n

Bu bak\u0131\u015f a\u00e7\u0131s\u0131 de\u011fi\u015fikli\u011fi ayn\u0131 anda iki \u015feye yol a\u00e7t\u0131. SIFI\u2019ye, ba\u015fkas\u0131n\u0131n pazarlama stratejisinden \u00f6d\u00fcn\u00e7 al\u0131nm\u0131\u015f de\u011fil, kendi kimli\u011fine \u00f6zg\u00fc bir \u201cneden\u201d sa\u011flad\u0131 \u2014 g\u00f6r\u00fcn\u00fcrl\u00fck, ama\u00e7 de\u011fil, ger\u00e7ek bilimsel amac\u0131n bir yan \u00fcr\u00fcn\u00fc haline geldi. Ayr\u0131ca do\u011fru orta\u011f\u0131 da i\u015faret etti. RTR, Lucio Cecchinello\u2019nun liderli\u011findeki LCR Honda MotoGP Tak\u0131m\u0131\u2019n\u0131 \u00f6nerdi \u2014 bu tak\u0131m, eri\u015fim imk\u00e2nlar\u0131na, s\u00fcr\u00fcc\u00fclere ve en \u00f6nemlisi, kaportaya yap\u0131\u015ft\u0131r\u0131lan bir \u00e7\u0131kartmadan daha zorlu bir projede i\u015fbirli\u011fi yapmaya istekli, fabrika destekli birinci s\u0131n\u0131f bir ba\u011f\u0131ms\u0131z tak\u0131md\u0131. <\/p>\n

Dolay\u0131s\u0131yla RTR\u2019nin SIFI\u2019ye sundu\u011fu teklif \u201cbir tak\u0131ma sponsor olmak\u201d de\u011fildi. Teklif \u015fuydu:MotoGP b\u00fcnyesinde<\/strong>, sponsorlu\u011fun ticari omurgas\u0131n\u0131 olu\u015fturdu\u011fuuzun vadeli bir bilimsel ve ileti\u015fim platformu kurmak<\/strong>. Bundan sonra ya\u015fanan her \u015fey, bu fikrin hayata ge\u00e7irilmesiydi. <\/p>\n

Olu\u015fturdu\u011fumuz \u015fey \u2014 t\u00fcm ya\u015fam d\u00f6ng\u00fcs\u00fc boyunca<\/h2>\n

On y\u0131ll\u0131k bir ortakl\u0131k, tek bir kararla ger\u00e7ekle\u015fen bir \u015fey de\u011fildir. Bu, her y\u0131l yeniden tasarlanmas\u0131, geli\u015ftirilmesi, korunmas\u0131 ve yenilenmesi gereken bir yap\u0131d\u0131r. RTR\u2019nin rol\u00fc, bu ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fcn ba\u015f\u0131ndan sonuna kadar ve \u015fampiyonan\u0131n ekosisteminin her kademesinde devam etti. <\/p>\n

1. Tak\u0131m d\u00fczeyi \u2014 ticari temel<\/h2>\n

SIFI logosu<\/strong>, LCR Honda RC213V\u2019nin \u00f6n kaportas\u0131nda ve s\u00fcr\u00fcc\u00fclerin deri k\u0131yafetlerinde \u2014 ilk y\u0131llarda Cal Crutchlow<\/strong> \u2019dan ba\u015flayarak Takaaki Nakagami<\/strong>, \u00c1lex M\u00e1rquez<\/strong> ve Johann Zarco\u2019ya kadar<\/strong> ) s\u00fcrekli olarak yer alm\u0131\u015ft\u0131r; ayr\u0131ca tak\u0131m\u0131n kamyonlar\u0131nda, garaj\u0131nda, personel k\u0131yafetlerinde, ileti\u015fim materyallerinde ve dijital varl\u0131klar\u0131nda da g\u00f6r\u00fclm\u00fc\u015ft\u00fcr. Bu, anla\u015fman\u0131n g\u00f6r\u00fcn\u00fcr ve s\u00f6zle\u015fmeye dayal\u0131 temel unsurudur: d\u00fcnya motor sporlar\u0131nda en \u00e7ok foto\u011fraflanan nesnelerden birinde, \u015fampiyonluk boyunca tutarl\u0131 bir \u015fekilde g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flanmas\u0131. <\/p>\n

Ancak g\u00f6r\u00fcn\u00fcrl\u00fck her zaman temel olarak ele al\u0131nd\u0131, asla yap\u0131 olarak de\u011fil.<\/p>\n

2. Etkinle\u015ftirme d\u00fczeyi \u2014 haklar\u0131 somut sonu\u00e7lara d\u00f6n\u00fc\u015ft\u00fcrmek<\/h2>\n

RTR\u2019nin deyimiyle, hi\u00e7bir zaman devreye sokulmayan bir logo, bo\u015f bir etikettir. On y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcre boyunca, bu ortakl\u0131k, \u00f6zenle tasarlanm\u0131\u015f bir aktivasyon program\u0131 arac\u0131l\u0131\u011f\u0131yla g\u00fc\u00e7lendirildi: SIFI ortaklar\u0131 i\u00e7in konuk a\u011f\u0131rlama hafta sonlar\u0131; LCR\u2019nin s\u00fcr\u00fcc\u00fcleri ve g\u00f6steri motosikleti etraf\u0131nda d\u00fczenlenen uluslararas\u0131 kurumsal ve kongre etkinlikleri; pistlerdeki marka varl\u0131\u011f\u0131; markal\u0131 \u00fcr\u00fcnler; s\u00fcr\u00fcc\u00fclerin kat\u0131l\u0131m\u0131; ve SIFI\u2019yi padokun daha geni\u015f ticari a\u011f\u0131 ve payda\u015f a\u011f\u0131na ba\u011flayan yap\u0131land\u0131r\u0131lm\u0131\u015f B2B f\u0131rsatlar\u0131. <\/p>\n

\u00d6rnekleme program\u0131n\u0131 somut bir \u015fekilde a\u00e7\u0131klamakta fayda var. Misano\u2019da d\u00fczenlenen San Marino Grand Prix\u2019sinde, SIFI\u2019nin re\u00e7etesiz sat\u0131lan (OTC) g\u00f6z sa\u011fl\u0131\u011f\u0131 \u00fcr\u00fcn portf\u00f6y\u00fc olan Videorelax\u2019\u0131n<\/strong> numuneleri, \u00fc\u00e7 g\u00fcnl\u00fck yar\u0131\u015f s\u00fcresince pistin \u00e7e\u015fitli noktalar\u0131nda da\u011f\u0131t\u0131ld\u0131. Stand\u0131n y\u00fcz\u00fc, o d\u00f6nemde LCR\u2019nin ba\u015f s\u00fcr\u00fcc\u00fcs\u00fc olan Cal Crutchlow\u2019du; Lucio Cecchinello da stand\u0131 bizzat ziyaret ederek trib\u00fcnlerde ve \u00e7im setlerde seyircilerle foto\u011fraf \u00e7ektirdi ve imza da\u011f\u0131tt\u0131. Bu kampanya, arka arkaya birka\u00e7 sezon boyunca s\u00fcrd\u00fcr\u00fcld\u00fc ve Videorelax markas\u0131n\u0131 takvimdeki en \u00e7ok izleyici \u00e7eken Avrupa etablar\u0131ndan birine yerle\u015ftirdi. <\/p>\n

Etkinlik kapsam\u0131, fuar alan\u0131n\u0131n \u00e7ok \u00f6tesine uzand\u0131. SIFI, iki y\u0131l \u00fcst \u00fcste (2017 ve 2018), \u0130talya\u2019n\u0131n uluslararas\u0131 \u00e7izgi roman, animasyon ve oyun festivali olan Lucca Comics and Games\u2019in<\/strong> Resmi Sponsoru oldu; bu etkinlik, be\u015f g\u00fcn boyunca 250.000\u2019den fazla biletli ziyaret\u00e7iyi \u00e7ekmi\u015fti. Videorelax logolu \u00fcniformalar giyen SIFI saha ekibi, \u015fehir genelindeki sergi alanlar\u0131nda \u00fcr\u00fcn numuneleri da\u011f\u0131tt\u0131; bu faaliyet, festivalin \u00f6nemli noktalar\u0131nda yer alan b\u00fcy\u00fck boyutlu markal\u0131 afi\u015fler ve g\u00f6z sa\u011fl\u0131\u011f\u0131 k\u00fclt\u00fcr\u00fc ile \u00fcr\u00fcn fark\u0131ndal\u0131\u011f\u0131na y\u00f6nelik hedefli bir anketle desteklendi. Lucca, bilin\u00e7li bir stratejik tercihti: Monit\u00f6rlerin \u00f6n\u00fcnde saatler ge\u00e7iren, ekran kullan\u0131m\u0131n\u0131n yo\u011fun oldu\u011fu gen\u00e7 bir kitle, tam da g\u00f6z yorgunlu\u011fu, k\u0131zar\u0131kl\u0131k ve bitkinlik ya\u015fama olas\u0131l\u0131\u011f\u0131 en y\u00fcksek n\u00fcfus grubudur \u2014 bu durum, Videorelax\u2019\u0131n temel marka stratejisi ve t\u00fcketici deneyimiyle tam olarak uyumludur. MotoGP platformu, tamamen pist d\u0131\u015f\u0131 bir ortamda y\u00fcr\u00fct\u00fclen daha geni\u015f kapsaml\u0131 bir t\u00fcketici pazarlama program\u0131n\u0131n itici g\u00fcc\u00fc olarak kullan\u0131ld\u0131. <\/p>\n

Sponsorluk, SIFI\u2019nin kendi pazarlama ve m\u00fc\u015fteri ili\u015fkileri takvimi i\u00e7inde bir \u00e7al\u0131\u015fma arac\u0131 haline geldi \u2014 sadece bir kalem de\u011fil, bir itici g\u00fc\u00e7.<\/p>\n

3. Bilimsel d\u00fczey \u2014 onu benzersiz k\u0131lan platform<\/h2>\n

Bu ortakl\u0131\u011f\u0131 s\u0131radanl\u0131\u011f\u0131n \u00f6tesine ta\u015f\u0131yan unsur, 2015 y\u0131l\u0131nda ba\u015flat\u0131lan ve daha sonra Performance Vision Science (PVS) olarak geni\u015fletilen Driving Vision Science<\/strong> (DVS) projesiydi.<\/p>\n

SIFI, LCR\u2019nin s\u00fcr\u00fcc\u00fclerini ara\u015ft\u0131rma denekleri olarak kullanarak, sporun yaratabilece\u011fi en a\u015f\u0131r\u0131 ko\u015fullar alt\u0131nda insan g\u00f6rme sisteminin nas\u0131l davrand\u0131\u011f\u0131n\u0131 incelemeye koyuldu. Ara\u015ft\u0131rma kapsam\u0131nda, hem pistte hem de pist d\u0131\u015f\u0131nda g\u00f6z y\u00fczeyi belirtileri, g\u00f6rme keskinli\u011fi, kontrast duyarl\u0131l\u0131\u011f\u0131, g\u00f6z k\u0131rpma s\u0131kl\u0131\u011f\u0131, \u00f6n segment g\u00f6r\u00fcnt\u00fcleme ve g\u00f6zya\u015f\u0131 filmi ozmolaritesi \u00f6l\u00e7\u00fcld\u00fc; daha sonra bu \u00f6l\u00e7\u00fcmler retina, g\u00f6z i\u00e7i bas\u0131nc\u0131 ve di\u011fer parametrelere de geni\u015fletildi. <\/p>\n

Ara\u015ft\u0131rman\u0131n en \u00f6nemli bulgusu, bu t\u00fcr spor bilimi haberleri aras\u0131nda en \u00e7ok yer alanlardan biri oldu: MotoGP s\u00fcr\u00fcc\u00fcleri, s\u0131radan insanlara k\u0131yasla g\u00f6zlerini \u00e7ok daha az k\u0131rp\u0131yor<\/strong>. S\u0131radan bir insan yakla\u015f\u0131k olarak her d\u00f6rt ila alt\u0131 saniyede bir g\u00f6z k\u0131rparken, ara\u015ft\u0131rmaya kat\u0131lan s\u00fcr\u00fcc\u00fcler en az \u00fc\u00e7 dakikada bir g\u00f6z k\u0131rp\u0131yordu \u2014 hatta en az bir s\u00fcr\u00fcc\u00fcn\u00fcn yakla\u015f\u0131k dokuz dakika boyunca g\u00f6z\u00fcn\u00fc k\u0131rpmad\u0131\u011f\u0131 kaydedildi. Bir turun yakla\u015f\u0131k bir dakika elli saniye s\u00fcrd\u00fc\u011f\u00fc Mugello\u2019da bu,<\/strong> g\u00f6z\u00fcn\u00fc k\u0131rpmadan bir bu\u00e7uk tur tamamlamak anlam\u0131na geliyor. Veriler ayr\u0131ca, r\u00fczgara, UV \u0131\u015f\u0131nlar\u0131na ve strese s\u00fcrekli maruz kalmalar\u0131na ra\u011fmen, s\u00fcr\u00fcc\u00fclerde beklenen g\u00f6z kurulu\u011fu hasar\u0131n\u0131n geli\u015fmedi\u011fini g\u00f6sterdi \u2014 bu da konsantrasyon, g\u00f6z k\u0131rpma s\u0131kl\u0131\u011f\u0131 ve g\u00f6rsel yorgunluk konusunda ger\u00e7ek klinik sorular ortaya att\u0131 ve g\u00f6z egzersiz protokollerine i\u015faret etti. <\/p>\n

Bu, bilim kisvesi alt\u0131nda yap\u0131lan bir pazarlama faaliyeti de\u011fildi. Sonu\u00e7lar, 2018 y\u0131l\u0131nda Viyana\u2019daki Hofburg\u2019da d\u00fczenlenen ESCRS<\/strong> (Avrupa Katarakt ve Refraktif Cerrahlar Derne\u011fi) toplant\u0131s\u0131 da dahil olmak \u00fczere \u00f6nemli kongrelerde uluslararas\u0131 oftalmoloji camias\u0131na sunuldu ve proje, MotoGP\u2019nin kendi resmi kanallar\u0131nda da yer ald\u0131. Klinik g\u00fcvenilirli\u011fi en \u00f6nemli de\u011feri olan bir marka i\u00e7in bu, hi\u00e7bir geleneksel reklam kampanyas\u0131yla elde edilemeyecek t\u00fcrden bir eri\u015fimdi. <\/p>\n

4. \u015eampiyonluk seviyesi \u2014 tek bir tak\u0131m\u0131n \u00f6tesinde<\/h2>\n

Bu ortakl\u0131k, zamanla LCR\u2019nin<\/strong> \u00f6tesine ge\u00e7erek \u015fampiyonlu\u011fun kendisine kadar uzand\u0131. Dorna\u2019n\u0131n<\/strong> deste\u011fiyle SIFI ,<\/strong> y\u0131llar boyunca t\u00fcm yar\u0131\u015f s\u0131n\u0131flar\u0131ndaki s\u00fcr\u00fcc\u00fclerin g\u00f6z muayenelerini ve oftalmik taramalar\u0131n\u0131 \u00fcstlendi \u2014 b\u00f6ylece markay\u0131 t\u00fcm padokun \u00f6nleme ve s\u00fcr\u00fcc\u00fc refah\u0131 yap\u0131s\u0131na entegre etti ve tek bir tak\u0131ma y\u00f6nelik sponsorlu\u011fu \u015fampiyonluk \u00e7ap\u0131nda bir g\u00f6z sa\u011fl\u0131\u011f\u0131 program\u0131na d\u00f6n\u00fc\u015ft\u00fcrd\u00fc. <\/p>\n

Bu, \u00e7o\u011fu sponsorlu\u011fun asla ula\u015famad\u0131\u011f\u0131 bir d\u00fczeydir ve s\u00f6z konusu ili\u015fkilerin derinli\u011finin en a\u00e7\u0131k kan\u0131t\u0131d\u0131r: Bir tak\u0131m\u0131n kaportas\u0131ndaki bir amblemle ba\u015flayan ortakl\u0131k, \u015fampiyonan\u0131n kendi operasyonlar\u0131 i\u00e7inde kal\u0131c\u0131 bir role d\u00f6n\u00fc\u015fm\u00fc\u015ft\u00fcr.<\/p>\n

5. MotoE uzant\u0131s\u0131 \u2014 taahh\u00fcd\u00fcn son ifadesi<\/h2>\n

Ortakl\u0131\u011f\u0131n onuncu ve son sezonunda SIFI, varl\u0131\u011f\u0131n\u0131 MotoGP s\u0131n\u0131f\u0131n\u0131n \u00f6tesine geni\u015fleterek, bu sporun bir sonraki teknolojik s\u0131n\u0131r\u0131n\u0131 temsil eden tamamen elektrikli kategori olan MotoE<\/strong> \u015fampiyonas\u0131n\u0131 da kapsama ald\u0131. Bu ad\u0131m, ortakl\u0131\u011f\u0131 ba\u015f\u0131ndan beri y\u00f6nlendiren mant\u0131kla tutarl\u0131yd\u0131: Ara\u015ft\u0131rma, inovasyon ve performans bilimine kendini adam\u0131\u015f bir \u015firket, s\u0131n\u0131f s\u0131n\u0131rlar\u0131yla yetinmez. Sporun gitti\u011fi yere o da gider. <\/p>\n

Marka taraf\u0131ndaki mimar \u2014 Dr. Carmelo Chines<\/h2>\n

Bu kadar karma\u015f\u0131k bir ortakl\u0131k, kurumsal atalet sayesinde ayakta kalmaz. Ayakta kalmas\u0131n\u0131n nedeni, marka taraf\u0131nda birinin her y\u0131l bunun amac\u0131n\u0131 ve neler yapabilece\u011fini anlamas\u0131d\u0131r. <\/p>\n

SIFI\u2019da bu ki\u015fi, o d\u00f6nemde Operasyonlardan Sorumlu \u0130cra Direkt\u00f6r\u00fc olan Dr. Carmelo Chines\u2019ti<\/strong>; onun vizyonu ve liderli\u011fi, bu ortakl\u0131\u011f\u0131n uzun \u00f6m\u00fcrl\u00fcl\u00fc\u011f\u00fc ve derinli\u011fi a\u00e7\u0131s\u0131ndan belirleyici bir fakt\u00f6r olmu\u015ftur.<\/p>\n

D\u00fcnyan\u0131n en h\u0131zl\u0131 spor dal\u0131nda faaliyet g\u00f6steren bir t\u0131bbi \u015firketin benzersiz stratejik mant\u0131\u011f\u0131n\u0131 en ba\u015f\u0131ndan itibaren kavrayan ki\u015fi Dr. Chines\u2019ti: MotoGP\u2019nin bir markaya kazand\u0131rd\u0131\u011f\u0131 itibar, kitlesel g\u00f6r\u00fcn\u00fcrl\u00fckten kaynaklanan bir itibar de\u011fil, ola\u011fan\u00fcst\u00fc bir alaka d\u00fczeyinden kaynaklanan bir itibard\u0131r. Yar\u0131\u015f pistinde in\u015fa edilen bu g\u00fcvenilirlik, m\u00fcmk\u00fcn olan en zorlu ko\u015fullarda kazan\u0131lm\u0131\u015f bir g\u00fcvenilirliktir; insan g\u00f6rme kalitesini iyile\u015ftirmeyi misyon edinen bir \u015firket i\u00e7in, d\u00fcnyay\u0131 ya\u015fayan herkesten daha net g\u00f6ren erkek ve kad\u0131nlardan daha g\u00fc\u00e7l\u00fc bir kan\u0131t olamaz. <\/p>\n

Onun y\u00f6netiminde SIFI, padok i\u00e7indeki alan\u0131 sadece i\u015fgal etmekle kalmad\u0131. Bu alan\u0131, \u00f6zg\u00fcn bilimsel \u00e7al\u0131\u015fmalar \u00fcretmek, uluslararas\u0131 oftalmoloji camias\u0131yla ili\u015fkiler kurmak, MotoGP pistlerinden Lucca sokaklar\u0131na kadar uzanan etkinliklerde aktif rol almak ve markas\u0131n\u0131 \u015fampiyonan\u0131n s\u00fcr\u00fcc\u00fc refah\u0131 yap\u0131s\u0131na entegre etmek i\u00e7in kulland\u0131. Bu kararlar\u0131n her biri, stratejik bir inan\u00e7 ve k\u0131sa vadeli kazan\u00e7 yerine uzun vadeli hedefleri g\u00f6zetme isteklili\u011fini gerektiriyordu. <\/p>\n

Bu sonu\u00e7 \u2014 kesintisiz on sezon, Avrupa oftalmoloji kongrelerinde at\u0131fta bulunulan \u00f6zg\u00fcn bir bilimsel program, yar\u0131\u015f pistlerinde ad\u0131 bilinen ve sayg\u0131 g\u00f6ren bir marka ve 2025 y\u0131l\u0131nda b\u00fcy\u00fck bir Avrupa ila\u00e7 grubu taraf\u0131ndan sat\u0131n al\u0131nmas\u0131 \u2014 b\u00fcy\u00fck \u00f6l\u00e7\u00fcde bu inanc\u0131n bir yans\u0131mas\u0131d\u0131r.<\/p>\n

Dr. Chines\u2019in kendi s\u00f6zleriyle: \u201cMisyonumuz, g\u00f6rme kalitesini \u2014 dolay\u0131s\u0131yla sporcular\u0131n g\u00f6rsel performans\u0131n\u0131 \u2014 iyile\u015ftirmek ve ayn\u0131 zamanda de\u011ferlerimizi payla\u015fan ba\u015far\u0131l\u0131 ortaklarla \u00e7al\u0131\u015fmaya devam etmektir.\u201d Bu c\u00fcmle, RTR\u2019nin hizmet etmek \u00fczere kuruldu\u011fu sponsor t\u00fcr\u00fcn\u00fc tam olarak tan\u0131ml\u0131yor: Ortakl\u0131\u011f\u0131n bir sat\u0131n alma de\u011fil, bir taahh\u00fct oldu\u011funu anlayan bir sponsor. <\/p>\n

Sonu\u00e7<\/h2>\n

On sezon \u00fcst \u00fcste. 2015 \u0130talya Grand Prix\u2019sinden 2025 \u0130talya Grand Prix\u2019sine kadar, SIFI ve LCR Honda her y\u0131l s\u00f6zle\u015fmelerini yeniledi \u2014 bu, herhangi bir spor dal\u0131nda nadir g\u00f6r\u00fclen ve \u00e7o\u011fu ticari ili\u015fkinin birka\u00e7 sezon i\u00e7inde sona erdi\u011fi MotoGP\u2019de neredeyse hi\u00e7 duyulmam\u0131\u015f bir s\u00fcrekliliktir. <\/p>\n

SIFI\u2019nin<\/strong> elde etti\u011fi \u015fey hi\u00e7bir zaman sadece risk maruziyeti olmam\u0131\u015ft\u0131r; her ne kadar bu maruziyet \u00f6nemli ve kesintisiz olsa da. Asl\u0131nda \u015fuydu: <\/p>\n

    \n
  • hem spor hem de t\u0131p d\u00fcnyas\u0131nda \u00f6zg\u00fcn veriler \u00fcreten, meslekta\u015f kat\u0131l\u0131m\u0131n\u0131 sa\u011flayan ve organik medya g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc yaratantescilli<\/strong> birbilimsel platform<\/strong>;<\/li>\n
  • markay\u0131 her y\u0131l do\u011fru klinik ve ticari hedef kitlelerin kar\u015f\u0131s\u0131na \u00e7\u0131karan bir B2B ve konaklama platformu<\/strong>;<\/li>\n
  • bir t\u00fcketici kat\u0131l\u0131m program\u0131<\/strong> \u2014 pist kenar\u0131ndaki numune da\u011f\u0131t\u0131m\u0131 ve Lucca Comics and Games gibi pist d\u0131\u015f\u0131 etkinlikler arac\u0131l\u0131\u011f\u0131yla \u2014 sponsorluk haklar\u0131n\u0131 do\u011frudan pazarda varl\u0131k haline getiren;<\/li>\n
  • ger\u00e7ek<\/strong> bir marka \u00f6yk\u00fcs\u00fc<\/strong> \u2014 g\u00f6z sa\u011fl\u0131\u011f\u0131 konusundaki g\u00fcvenilirli\u011fin iddia edilmedi\u011fi, kan\u0131tland\u0131\u011f\u0131 bir \u00f6yk\u00fc \u2014 bu da SIFI\u2019nin ger\u00e7ek pazarda ihtiya\u00e7 duydu\u011fu konumland\u0131rmay\u0131 tam olarak peki\u015ftiren;<\/li>\n
  • ve o kadar sa\u011flam bir ortakl\u0131k<\/strong> ki, RTR\u2019nin kendi ifadesiyle, iki kurulu\u015f art\u0131k sponsor ve tak\u0131mdan ziyade bir aile gibi \u00e7al\u0131\u015f\u0131r hale gelmi\u015fti<\/strong>.<\/li>\n<\/ul>\n

    Ayn\u0131 on y\u0131l i\u00e7inde SIFI<\/strong>, birka\u00e7 k\u0131tada faaliyet g\u00f6steren uluslararas\u0131 bir oftalmoloji grubuna d\u00f6n\u00fc\u015ft\u00fc ve nihayetinde 2025 y\u0131l\u0131nda b\u00fcy\u00fck bir Avrupal\u0131 ila\u00e7 \u015firketi taraf\u0131ndan sat\u0131n al\u0131nd\u0131. MotoGP platformu bu b\u00fcy\u00fcmenin sebebi de\u011fildi \u2014 ancak \u015firketin kendini d\u00fcnyaya tan\u0131tma bi\u00e7iminde her zaman en ay\u0131rt edici varl\u0131klardan<\/strong> biri oldu. <\/p>\n

    Bu i\u015fbirli\u011fi neden sadece RTR Sports taraf\u0131ndan ger\u00e7ekle\u015ftirilebilirdi?<\/h2>\n

    Bir tak\u0131mda tan\u0131d\u0131\u011f\u0131 olan hemen hemen herkes bir logo yerle\u015ftirme anla\u015fmas\u0131n\u0131 ayarlayabilir. Bu ise ayarlanamad\u0131. <\/strong><\/p>\n

    Bilimsel bir gerek\u00e7e etraf\u0131nda bir sponsorluk tasarlamak; markay\u0131 ara\u015ft\u0131rma konusunda i\u015fbirli\u011fi yapmaya istekli tek tak\u0131mla e\u015fle\u015ftirmek; bu haklar\u0131 somut sonu\u00e7lara d\u00f6n\u00fc\u015ft\u00fcren aktivasyon, konuk a\u011f\u0131rlama ve B2B program\u0131n\u0131 olu\u015fturmak; Misano pit \u015feridinden Lucca\u2019n\u0131n orta\u00e7a\u011f sokaklar\u0131na kadar uzanan bir t\u00fcketici numune da\u011f\u0131t\u0131m operasyonu kurmak; bilimsel bulgular\u0131n kongrelerde ve medyada yayg\u0131nla\u015ft\u0131r\u0131lmas\u0131n\u0131 desteklemek; ve nihayetinde ili\u015fkinin tek bir tak\u0131mdan Dorna ile \u015fampiyonluk \u00e7ap\u0131nda bir role geni\u015flemesine yard\u0131mc\u0131 olmak \u2014 t\u00fcm bunlar, sponsor taraf\u0131, tak\u0131m taraf\u0131 ve \u015fampiyonluk taraf\u0131 olmak \u00fczere masan\u0131n her iki taraf\u0131nda ayn\u0131 anda faaliyet g\u00f6steren bir ajans gerektirir.<\/p>\n

    \u0130\u015fte bu, sadece reklam alan\u0131 satan bir ajans ile bir program\u0131 tasarlayan bir ajans aras\u0131ndaki farkt\u0131r. RTR Sports, 2015 y\u0131l\u0131nda SIFI\u2019yi MotoGP\u2019ye tan\u0131tt\u0131 ve ard\u0131ndan on y\u0131l boyunca ba\u011f\u0131ms\u0131z ortak olarak kalarak, her a\u015famada bu ili\u015fkiyi yap\u0131land\u0131rd\u0131, hayata ge\u00e7irdi ve yeniledi. Olu\u015fturulan yap\u0131n\u0131n geni\u015fli\u011fi, arkas\u0131ndaki ili\u015fkilerin derinli\u011finin do\u011frudan bir sonucudur \u2014 ve sporun her kademesinde on y\u0131llarla \u00f6l\u00e7\u00fclen bu derinlik, bir rakibin asla yaratamayaca\u011f\u0131 tek \u015feydir. <\/p>\n

    MotoGP\u2019de<\/strong> tam ya\u015fam d\u00f6ng\u00fcs\u00fc kapsam\u0131ndaki \u00e7ok a\u015famal\u0131 m\u00fcdahale<\/strong> i\u015fte b\u00f6yle bir \u015feydir. Bu, RTR Sports\u2019un sunmak \u00fczere kuruldu\u011fu standartt\u0131r. <\/p>\n","protected":false},"excerpt":{"rendered":"

    2015 y\u0131l\u0131nda SIFI, MotoGP sponsorlu\u011fu i\u00e7in bariz bir aday de\u011fildi. 1935 y\u0131l\u0131nda Katanya\u2019da kurulan SIFI, Avrupa\u2019n\u0131n en k\u00f6kl\u00fc ba\u011f\u0131ms\u0131z oftalmik \u015firketlerinden biridir. \u201cEyeCare Together\u201d felsefesi do\u011frultusunda faaliyet g\u00f6steren \u015firket, g\u00f6z sa\u011fl\u0131\u011f\u0131 ila\u00e7lar\u0131, g\u00f6z i\u00e7i lensleri, cerrahi sol\u00fcsyonlar ve nutras\u00f6tiklerin geli\u015ftiricisi ve \u00fcreticisidir. M\u00fc\u015fterileri cerrahlar, klinisyenler ve hastalard\u0131r. \u015eirketin d\u00fcnyas\u0131 yar\u0131\u015f pistleri de\u011fil, ameliyathaneler ve t\u0131p […]<\/p>\n","protected":false},"author":14,"featured_media":277663,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20269],"tags":[],"class_list":["post-344752","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-8"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSIFI \u00f6rne\u011fi: Bir ila\u00e7 \u015firketinin MotoGP sponsorlu\u011funu on y\u0131ll\u0131k bir bilimsel platforma d\u00f6n\u00fc\u015ft\u00fcrmesine nas\u0131l yard\u0131mc\u0131 olduk<\/title>\n<meta name=\"description\" content=\"SIFI \u00d7 LCR Honda MotoGP: Neden bu i\u015f birli\u011fi, masan\u0131n her iki taraf\u0131nda da faaliyet g\u00f6steren ba\u011f\u0131ms\u0131z bir ajans\u0131n ancak 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