{"id":344971,"date":"2026-06-26T16:14:46","date_gmt":"2026-06-26T14:14:46","guid":{"rendered":"https:\/\/rtrsports.com\/lenovo-ornegi-bir-teknoloji-markasi-neden-ducati-motogpyi-secti\/"},"modified":"2026-06-26T16:14:46","modified_gmt":"2026-06-26T14:14:46","slug":"lenovo-ornegi-bir-teknoloji-markasi-neden-ducati-motogpyi-secti","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/lenovo-ornegi-bir-teknoloji-markasi-neden-ducati-motogpyi-secti\/","title":{"rendered":"Lenovo \u00f6rne\u011fi: Bir teknoloji markas\u0131 neden Ducati MotoGP\u2019yi se\u00e7ti?"},"content":{"rendered":"

Y\u0131lda 110 milyon dolar. Oracle<\/strong>, son on y\u0131l\u0131n Formula 1\u2019deki en ba\u015far\u0131l\u0131 tak\u0131m\u0131n\u0131n ana sponsoru olmak i\u00e7in Red Bull Racing<\/strong> \u2019e bu tutar\u0131 \u00f6d\u00fcyor. Sekt\u00f6r bas\u0131n\u0131, Microsoft\u2019un Ocak 2026\u2019da Mercedes-AMG Petronas<\/strong> ile imzalad\u0131\u011f\u0131 yeni s\u00f6zle\u015fme i\u00e7in y\u0131ll\u0131k 40-60 milyon dolarl\u0131k bir aral\u0131k tahmin ediyor. Lenovo\u2019nun, ayn\u0131 on y\u0131l\u0131n MotoGP\u2019sinde en \u00e7ok zafer kazanan tak\u0131m\u0131n ana sponsoru olmak i\u00e7in Ducati\u2019ye \u00f6dedi\u011fi tutar kamuya a\u00e7\u0131k de\u011fildir ve taraflar\u0131n hi\u00e7biri bu konuyu a\u00e7\u0131klamam\u0131\u015ft\u0131r. Yine sekt\u00f6r bas\u0131n\u0131 taraf\u0131ndan aktar\u0131lan MotoGP fabrika tak\u0131mlar\u0131n\u0131n ana sponsor fiyat listelerinden anla\u015f\u0131ld\u0131\u011f\u0131 kadar\u0131yla, orta d\u00fczey tak\u0131mlar i\u00e7in y\u0131ll\u0131k tutar 3 ila 8 milyon aras\u0131nda, en \u00fcst d\u00fczey Ducati i\u00e7in ise 7 ila 10 milyon aras\u0131nda tahmin ediliyor. \u00d6zetle, Lenovo-Ducati ortakl\u0131\u011f\u0131, Microsoft-Mercedes anla\u015fmas\u0131n\u0131n sadece bir k\u0131sm\u0131na, Oracle-Red Bull anla\u015fmas\u0131n\u0131n ise daha da k\u00fc\u00e7\u00fck bir k\u0131sm\u0131na mal oluyor. <\/p>\n

Ayn\u0131 i\u015flev, ayn\u0131 konumland\u0131rma ve isimlendirme, 7 ile 15 kat aras\u0131nda makul bir fiyat oran\u0131. Bu bir indirim hikayesi gibi g\u00f6r\u00fcn\u00fcyor. Ama \u00f6yle de\u011fil. Lenovo\u2019nun fazladan sat\u0131n ald\u0131\u011f\u0131 \u015fey, ya da daha do\u011frusu, \u00f6dedi\u011fi tutar\u0131 hakl\u0131 k\u0131lan \u015fey, maliyet fark\u0131 de\u011fildir. Anla\u015fman\u0131n operasyonel entegrasyon kapsam\u0131nda sundu\u011fu \u015feyler ve bug\u00fcn F1\u2019e yat\u0131r\u0131lan ayn\u0131 tutarla art\u0131k sat\u0131n al\u0131namayan \u015feylerdir. <\/p>\n

\u00d6n\u00fcm\u00fczdeki 18 ay i\u00e7inde motor sporlar\u0131nda sponsorluk yapmay\u0131 de\u011ferlendiren bir B2B teknoloji \u015firketinin CIO\u2019su i\u00e7in Lenovo \u00f6rne\u011fi, piyasadaki en kapsaml\u0131 \u015fekilde belgelenmi\u015f \u00e7al\u0131\u015fma \u015fablonudur. Bunun nedeni, Lenovo’nun bunu bir strateji olarak sunmu\u015f olmas\u0131 de\u011fildir \u2014 en az\u0131ndan kar\u015f\u0131la\u015ft\u0131rmal\u0131 bir \u015fekilde sunmam\u0131\u015ft\u0131r \u2014 ancak anla\u015fman\u0131n her a\u015famas\u0131 kamuya a\u00e7\u0131k, yeniden izlenebilir ve kronolojik olarak \u00fc\u00e7 ayr\u0131 a\u015famaya ayr\u0131lm\u0131\u015f olmas\u0131d\u0131r. <\/p>\n

Lenovo-Ducati anla\u015fmas\u0131n\u0131n \u00fc\u00e7 a\u015famas\u0131<\/h2>\n

1. A\u015fama – 2018: teknoloji orta\u011f\u0131.<\/strong> Lenovo, Ducati Corse ile MotoGP i\u00e7in \u00e7ok y\u0131ll\u0131k bir sponsorluk anla\u015fmas\u0131 imzalad\u0131. Tak\u0131m\u0131n markas\u0131 de\u011fi\u015fmiyor. De\u011fi\u015fen \u015fey, perde arkas\u0131ndaki teknolojik altyap\u0131: Tak\u0131m, hem pistte hem de fabrikada Lenovo bilgisayarlar\u0131na, tabletlerine ve sunucular\u0131na ge\u00e7iyor. Bu bir renk de\u011fi\u015fikli\u011fi de\u011fil. Bu bir altyap\u0131 ge\u00e7i\u015fi; tak\u0131m kurumsal donan\u0131m al\u0131rken, Lenovo da kar\u015f\u0131l\u0131\u011f\u0131nda \u00fcr\u00fcn\u00fcn\u00fcn g\u00fcvenilirli\u011fini kan\u0131tlayabilece\u011fi veri yo\u011funlu\u011fu y\u00fcksek bir i\u015fletim ortam\u0131 elde ediyor. Bu, altyap\u0131 katman\u0131d\u0131r. <\/p>\n

2. A\u015fama – 2020: ortak markal\u0131 \u00fcr\u00fcn.<\/strong> Ducati Corse tasar\u0131m \u00f6\u011felerini bar\u0131nd\u0131ran s\u0131n\u0131rl\u0131 say\u0131da \u00fcretilmi\u015f bir crossover diz\u00fcst\u00fc bilgisayar olan Lenovo Ducati 5 piyasaya \u00e7\u0131k\u0131yor. Bu, ortakl\u0131\u011f\u0131n sadece imaj a\u00e7\u0131s\u0131ndan bir i\u015fbirli\u011fi de\u011fil, ger\u00e7ek bir \u00fcr\u00fcn entegrasyonu da ortaya \u00e7\u0131kard\u0131\u011f\u0131n\u0131n ilk kamuya a\u00e7\u0131k kan\u0131t\u0131d\u0131r. CMO i\u00e7in bu bir de\u011fer: Anla\u015fma, ticari b\u00f6l\u00fcm\u00fcn fiilen satabilece\u011fi ortak markal\u0131 \u00fcr\u00fcnler ortaya \u00e7\u0131karabiliyor. CIO i\u00e7in ise bu, operasyonel ili\u015fkinin \u00fcr\u00fcn d\u00fczeyinde bir geli\u015ftirmeyi destekleyecek kadar olgunla\u015ft\u0131\u011f\u0131n\u0131n teyidi niteli\u011finde. <\/p>\n

3. A\u015fama – \u015eubat 2021: ana sponsor.<\/strong> Lenovo, Ducati MotoGP Tak\u0131m\u0131\u2019n\u0131n Ana Orta\u011f\u0131 olarak anla\u015fma imzalad\u0131. Tak\u0131m\u0131n resmi ad\u0131 Ducati Lenovo Tak\u0131m\u0131 oldu. \u00dc\u00e7 y\u0131ll\u0131k bir anla\u015fma olan bu s\u00f6zle\u015fme daha sonra uzat\u0131ld\u0131 ve Haziran 2026 itibar\u0131yla h\u00e2l\u00e2 y\u00fcr\u00fcrl\u00fckte: Tak\u0131m, 2027 ve 2028 y\u0131llar\u0131 i\u00e7in Marc Marquez ile anla\u015fmay\u0131 az \u00f6nce onaylad\u0131 ve t\u00fcm MotoGP grid’i, Brno’da 2027-2031 d\u00f6nemini kapsayan be\u015f y\u0131ll\u0131k istikrar \u00e7er\u00e7evesini imzalad\u0131. Lenovo ortakl\u0131\u011f\u0131, sekiz y\u0131l \u00f6nce var olmayan bir s\u00f6zle\u015fme istikrar\u0131 ortam\u0131nda yer almaktad\u0131r. <\/p>\n

\u00dc\u00e7 a\u015fama, sekiz sezon, do\u011frusal bir ilerleme: altyap\u0131, \u00fcr\u00fcn, isimlendirme. Bu, tekrarlanabilir bir mimari, tek seferlik bir olay de\u011fil. Ve tekrarlanabilir demek, \u00e7o\u011falt\u0131labilir demektir. <\/p>\n

Fiyat\u0131n g\u00f6rmedi\u011fi anla\u015fma ne i\u015fe yarar?<\/h2>\n

Brifingin, ticari sunum slaytlar\u0131na dahil edilmesi en zor olan b\u00f6l\u00fcm\u00fc, anla\u015fman\u0131n d\u0131\u015f g\u00f6r\u00fcn\u00fc\u015f\u00fcn \u00f6tesinde neleri i\u00e7erdi\u011fine dair k\u0131s\u0131md\u0131r. Bir CFO veya yat\u0131r\u0131mc\u0131 ili\u015fkileri sorumlusu i\u00e7in bu, en zor \u00f6l\u00e7\u00fclebilen b\u00f6l\u00fcmd\u00fcr. Ancak CIO veya karar\u0131n fiilen imzalanmas\u0131ndan sorumlu ki\u015fi i\u00e7in bu, belirleyici b\u00f6l\u00fcmd\u00fcr. <\/p>\n

Lenovo-Ducati<\/strong> \u00f6rne\u011finde ,<\/strong> anla\u015fma, tak\u0131m\u0131n faaliyetlerine entegre edilmi\u015f kurumsal donan\u0131m\u0131 kapsamaktad\u0131r: PC\u2019ler, sunucular, pistteki u\u00e7 cihazlar\u0131n yan\u0131 s\u0131ra yar\u0131\u015f d\u00f6ng\u00fcs\u00fc ve sim\u00fclasyon ayarlar\u0131 ile ilgili veri analiti\u011fi ve Yapay Zeka\/Makine \u00d6\u011frenimi i\u015f y\u00fckleri. Tak\u0131m bu teknolojiyi her g\u00fcn kullanmaktad\u0131r. Lenovo, kesintisiz \u00e7al\u0131\u015fma s\u00fcresi, d\u00fc\u015f\u00fck gecikme s\u00fcresi ve da\u011f\u0131t\u0131lm\u0131\u015f varl\u0131klar\u0131n y\u00f6netimini gerektiren bir i\u015f y\u00fck\u00fc \u00fczerinde, tak\u0131m\u0131 s\u00fcrekli bir stres testi ortam\u0131 olarak kullan\u0131yor. Bir kurumsal donan\u0131m tedarik\u00e7isini de\u011ferlendiren bir CIO i\u00e7in, Lenovo\u2019nun ger\u00e7ek zamanl\u0131 k\u0131s\u0131tlamalar, co\u011frafi hareketlilik ve g\u00fcvenlik a\u00e7\u0131s\u0131ndan kritik verilerin bulundu\u011fu bir MotoGP ortam\u0131nda faaliyet g\u00f6stermesini g\u00f6rmek, hi\u00e7bir yaz\u0131l\u0131 vaka \u00e7al\u0131\u015fmas\u0131n\u0131n taklit edemeyece\u011fi bir yetkinlik kan\u0131t\u0131d\u0131r. <\/p>\n

Ayn\u0131 paket bug\u00fcn F1\u2019de \u00f6nemli \u00f6l\u00e7\u00fcde daha pahal\u0131 ve bunun nedeni \u015fampiyonan\u0131n kalitesi de\u011fil. Bunun nedeni pazar\u0131n olgunla\u015fmas\u0131d\u0131r. F1, Liberty\u2019nin 2017-2024 d\u00f6nemine ili\u015fkin yeniden de\u011ferleme s\u00fcrecini \u00e7oktan geride b\u0131rakt\u0131 \u2014 bu analizi bir \u00f6nceki makalemde ele alm\u0131\u015ft\u0131m\u201cLiberty Media\u2019n\u0131n 2026 MotoGP yol haritas\u0131\u201d<\/em>ba\u015fl\u0131kl\u0131 makalemde ortaya koydu\u011fum analiz \u2014 ve Microsoft-Mercedes<\/strong> (y\u0131ll\u0131k 40-60 milyon dolar) veya Oracle-Red Bull (y\u0131ll\u0131k 100-110 milyon dolar) gibi ana sponsorlarla kurulan teknoloji ortakl\u0131klar\u0131, yeniden de\u011ferleme sonras\u0131 varl\u0131klar\u0131 yans\u0131t\u0131yor. MotoGP ise yeniden de\u011ferleme s\u00fcrecinin tam ortas\u0131nda bulunuyor; fiyatland\u0131rma penceresi a\u00e7\u0131k durumda ve 2027-2031 y\u0131llar\u0131n\u0131 d\u00fczenleyen istikrar anla\u015fmas\u0131n\u0131n yak\u0131n zamanda imzalanmas\u0131yla birlikte bu s\u00fcre\u00e7 ilerliyor. <\/p>\n

Ka\u00e7\u0131n\u0131lmas\u0131 gereken tuzaklar\u2026 \u00f6zellikle teknoloji sekt\u00f6r\u00fcnde \u00e7al\u0131\u015f\u0131yorsan\u0131z.<\/h2>\n

Motor sporlar\u0131nda sponsorlu\u011fu de\u011ferlendiren CIO\u2019lar ve teknoloji sekt\u00f6r\u00fcndeki CMO\u2019lar\u0131n ka\u00e7\u0131nmas\u0131 gereken hata, bu anla\u015fmay\u0131 yaln\u0131zca marka g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc olarak de\u011ferlendirmektir<\/strong>. Bu, bir\u00e7ok sponsorluk ajans\u0131n\u0131n h\u00e2l\u00e2 ba\u015fl\u0131k olarak satt\u0131\u011f\u0131 \u00f6l\u00e7\u00fctlerdir: medya de\u011feri<\/em>, marka eri\u015fimi<\/em>, izleyici izlenimleri<\/em> \u2013 \u00e7\u00fcnk\u00fc bunlar standart ara\u00e7larla \u00f6l\u00e7\u00fclmesi en kolay olanlard\u0131r. Ayn\u0131 zamanda bu \u00f6l\u00e7\u00fctler t\u00fcm \u015fampiyonluklar i\u00e7in ayn\u0131 \u015fekilde ge\u00e7erli olur ve bir B2B teknoloji markas\u0131 ile belirli bir motor sporlar\u0131 varl\u0131\u011f\u0131 aras\u0131ndaki \u00f6zel uyumu neredeyse hi\u00e7 yans\u0131tmaz. <\/p>\n

Daha \u00f6nceki bir makalede – MotoGP ve F1 sponsorluklar\u0131: Bu fark\u0131n ger\u00e7ekte neyi sat\u0131n ald\u0131\u011f\u0131<\/em> <\/a><\/strong>– iki \u015fampiyonluk aras\u0131ndaki as\u0131l fark\u0131n, kolayca g\u00f6zlemlenebilen ba\u015f sponsorluk bedeli de\u011fil, \u00e7e\u015fitli ortakl\u0131klar\u0131n operasyonel entegrasyon, B2B ticari varl\u0131klar ve tak\u0131mlar\u0131n tedarik zincirine eri\u015fim a\u00e7\u0131s\u0131ndan neleri i\u00e7erdi\u011fi oldu\u011funu savunmu\u015ftum. Lenovo \u00f6rne\u011fi, bu mant\u0131\u011f\u0131n uygulamaya ge\u00e7irilmi\u015f halidir. Lenovo-Ducati anla\u015fmas\u0131, bir vaka \u00e7al\u0131\u015fmas\u0131n\u0131n eklendi\u011fi bir ba\u015fl\u0131k sponsorlu\u011fu de\u011fildir. Bu, bir altyap\u0131 ge\u00e7i\u015fi, bir ortak \u00fcr\u00fcn geli\u015ftirme program\u0131 ve bir ba\u015fl\u0131k sponsorlu\u011fudur. Bu \u00fc\u00e7 katman iste\u011fe ba\u011fl\u0131 de\u011fildir. Hepsi ayn\u0131 mimarinin bile\u015fenleridir. <\/p>\n

Di\u011fer bir hata ise B2B motor sporlar\u0131n\u0131 \u201caraba sat\u0131n al\u0131rlar\u201d \u015feklinde d\u00fc\u015f\u00fcnmektir. Lenovo ortakl\u0131\u011f\u0131n\u0131n as\u0131l amac\u0131, Desmosedici \u00fczerindeki markalama de\u011fildir<\/strong> \u2014 her ne kadar bu da mevcut ve i\u015fe yar\u0131yor olsa da. As\u0131l mesele, yaz\u0131l\u0131m\u0131n kazanmaya odaklanm\u0131\u015f bir organizasyonun \u00fcretim ortam\u0131nda \u00e7al\u0131\u015fmas\u0131d\u0131r. Bir CIO i\u00e7in bu, bir a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131nda demo izlemekle, yaz\u0131l\u0131m\u0131n ger\u00e7ek bir ortam\u0131 y\u00f6netti\u011fini g\u00f6rmek aras\u0131ndaki farkt\u0131r. <\/p>\n

RTR olarak bu konuyu nas\u0131l ele al\u0131yoruz \u2013 motor sporlar\u0131nda teknoloji entegrasyonunun \u00fc\u00e7 katman\u0131<\/h2>\n

\u00d6n\u00fcm\u00fczdeki 12-18 ay i\u00e7inde motor sporlar\u0131nda bir sponsorluk program\u0131n\u0131 de\u011ferlendiren bir B2B teknoloji \u015firketinin CIO\u2019su veya CMO\u2019su i\u00e7in Lenovo\u2019nun \u00fc\u00e7 katman\u0131 operasyonel temel olu\u015fturmaktad\u0131r.<\/p>\n

1. Katman: Altyap\u0131.<\/strong> Sat\u0131c\u0131n\u0131n kurumsal donan\u0131m\u0131, ekibin altyap\u0131s\u0131 haline gelir. Bu bir reklam slogan\u0131 de\u011fil: bu bir ge\u00e7i\u015f s\u00fcrecidir. Konu\u015fmalar, pazarlama m\u00fcd\u00fcr\u00fcyle de\u011fil, ekibin CTO’su ile yap\u0131l\u0131r. Bu, sat\u0131c\u0131n\u0131n \u00fcr\u00fcn\u00fcn\u00fcn ger\u00e7ek bir bask\u0131 alt\u0131nda test edildi\u011fi ve ekibin \u00fczerine bir etiket yap\u0131\u015ft\u0131r\u0131lm\u0131\u015f sponsor paras\u0131 de\u011fil, ger\u00e7ek teknolojik kapasite kazand\u0131\u011f\u0131 katmand\u0131r. Lenovo\u2019nun 2018\u2019de ula\u015ft\u0131\u011f\u0131 seviye budur ve bu, bir teknoloji anla\u015fmas\u0131yla bir logo yerle\u015ftirme anla\u015fmas\u0131 aras\u0131ndaki fark\u0131 belirler. Fiyatland\u0131rma kademesi: \u00fc\u00e7\u00fc aras\u0131nda en d\u00fc\u015f\u00fck olan\u0131, ancak zaman i\u00e7inde in\u015fa edilmesi en uzun s\u00fcrenidir. <\/p>\n

2. Katman: \u00dcr\u00fcn ortak geli\u015ftirme.<\/strong> Bu anla\u015fma, ticari b\u00f6l\u00fcm\u00fcn fiilen satabilece\u011fi bir ortak markal\u0131 \u00fcr\u00fcn ortaya \u00e7\u0131kar\u0131r. 2020\u2019deki Lenovo Ducati 5 bunun bir \u00f6rne\u011fidir. Bu, sat\u0131c\u0131n\u0131n sat\u0131\u015f ekibinin sadece marka a\u00e7\u0131s\u0131ndan de\u011fil, \u00fcr\u00fcn a\u00e7\u0131s\u0131ndan da \u00f6l\u00e7\u00fclebilir bir yat\u0131r\u0131m getirisi (ROI) elde etmeye ba\u015flad\u0131\u011f\u0131 katmand\u0131r. CMO i\u00e7in bu, \u015firket i\u00e7inde en g\u00f6r\u00fcn\u00fcr katmand\u0131r: sadece medya de\u011fer raporlar\u0131na ba\u015fvurmak zorunda kalmadan, ticari d\u00fczeyde de CFO\u2019ya yat\u0131r\u0131mlar\u0131 gerek\u00e7elendiren katmand\u0131r. Fiyatland\u0131rma kademesi: Katman 1\u2019e k\u0131yasla kademeli bir art\u0131\u015f g\u00f6sterir, ancak do\u011frudan ticari yat\u0131r\u0131m getirisi (ROI) sa\u011flar. <\/p>\n

3. Katman: Tak\u0131m ad\u0131.<\/strong> Tak\u0131m\u0131n tam markas\u0131 olan Ducati Lenovo Team<\/strong>, ilk ad\u0131m de\u011fil, son ad\u0131md\u0131r. Bu, operasyonel ve \u00fcr\u00fcn d\u00fczeyinde halihaz\u0131rda mevcut olan bir entegrasyonun fark\u0131ndal\u0131\u011f\u0131n\u0131 art\u0131ran unsurdur. Bu katman, halihaz\u0131rda i\u015fleyen bir entegrasyonun \u00fczerine yerle\u015ftirildi\u011finde, isim sponsorlu\u011funun bedeli, salt g\u00f6r\u00fcn\u00fcrl\u00fck i\u00e7in yap\u0131lan bir harcama olarak de\u011fil, bir de\u011fer \u00e7arpan\u0131 olarak hakl\u0131 hale gelir. Fiyatland\u0131rma kademesi: en y\u00fcksek kademedir, ancak alt\u0131ndaki iki katman zaten verim sa\u011flad\u0131\u011f\u0131nda onaylanmas\u0131 en kolay olan\u0131d\u0131r. <\/p>\n

Bu \u00fc\u00e7 katman birbirinin alternatifi de\u011fil, birbirini tamamlayan a\u015famalard\u0131r. Do\u011frudan Katman 3\u2019e ge\u00e7mek m\u00fcmk\u00fcnd\u00fcr (hem MotoGP\u2019de hem de F1\u2019de \u00e7o\u011fu b\u00fcy\u00fck \u015firketin talep etti\u011fi budur), ancak saf bir Katman 3\u2019\u00fcn yat\u0131r\u0131m getirisi (ROI), \u00fc\u00e7 katman\u0131n birle\u015fik yat\u0131r\u0131m getirisinin sadece bir k\u0131sm\u0131d\u0131r. Lenovo\u2019nun olu\u015fturdu\u011fu yap\u0131, piyasadaki en iyi belgelenmi\u015f tam y\u0131\u011f\u0131n \u00f6rne\u011fidir. <\/p>\n

\u00d6zet soru<\/h2>\n

G\u00fcn\u00fcm\u00fczde motor sporlar\u0131nda sponsorluk<\/strong> yapmay\u0131 d\u00fc\u015f\u00fcnenler i\u00e7in as\u0131l soru \u201cMotoGP mi, yoksa F1 mi?\u201d de\u011fildir. As\u0131l soru \u015fudur: Hangi seviyede yer almaya haz\u0131r\u0131z ve bunun zaman \u00e7er\u00e7evesi nedir? <\/p>\n

E\u011fer zaman ufku on iki ay ise ve hedef, yerle\u015fik bir pazarda marka bilinirli\u011fi ise, mevcut fiyatlarla F1 me\u015fru ancak maliyetli bir se\u00e7enek olmaya devam eder. E\u011fer zaman ufku otuz alt\u0131 ila altm\u0131\u015f ay ise ve hedef, MotoGP\u2019nin yeniden de\u011ferlendirilme s\u00fcreci tamamlanmadan \u00f6nce operasyonel entegrasyon, \u00fcr\u00fcn ortak geli\u015ftirme ve rekabet\u00e7i konumland\u0131rmay\u0131 i\u00e7eriyorsa, MotoGP f\u0131rsat penceresi, Lenovo\u2019nun 2018\u2019de yakalad\u0131\u011f\u0131 f\u0131rsatla ayn\u0131d\u0131r; bug\u00fcn Liberty\u2019nin yol haritas\u0131n\u0131 \u00e7izdi\u011fi \u015fampiyonaya uygulanabilir<\/strong><\/a>. <\/p>\n

2026’da bir B2B motorsport teknolojisi program\u0131 sat\u0131n almak, bir reklam spotu sat\u0131n almaya benzemez. Bu, a\u00e7\u0131l\u0131\u015f konu\u015fmas\u0131 i\u00e7in haz\u0131rlanan demo s\u00fcr\u00fcm\u00fcn\u00fc de\u011fil, \u00fcretim ortam\u0131nda \u00e7al\u0131\u015fan yaz\u0131l\u0131m\u0131 sat\u0131n almaya benzer. \u00d6dedi\u011finiz bedel, onu haftada bir kez g\u00f6rmeniz de\u011fil, her g\u00fcn sorunsuz \u00e7al\u0131\u015fmas\u0131d\u0131r. <\/p>\n

Entegrasyon, logodan \u00f6nce gelir. Her zaman. <\/strong><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Y\u0131lda 110 milyon dolar. Oracle, son on y\u0131l\u0131n Formula 1\u2019deki en ba\u015far\u0131l\u0131 tak\u0131m\u0131n\u0131n ana sponsoru olmak i\u00e7in Red Bull Racing \u2019e bu tutar\u0131 \u00f6d\u00fcyor. Sekt\u00f6r bas\u0131n\u0131, Microsoft\u2019un Ocak 2026\u2019da Mercedes-AMG Petronas ile imzalad\u0131\u011f\u0131 yeni s\u00f6zle\u015fme i\u00e7in y\u0131ll\u0131k 40-60 milyon dolarl\u0131k bir aral\u0131k tahmin ediyor. Lenovo\u2019nun, ayn\u0131 on y\u0131l\u0131n MotoGP\u2019sinde en \u00e7ok zafer kazanan tak\u0131m\u0131n ana […]<\/p>\n","protected":false},"author":14,"featured_media":344961,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20269],"tags":[],"class_list":["post-344971","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp-8"],"acf":[],"contentshake_article_id":"","yoast_head":"\nLenovo \u00f6rne\u011fi: Bir teknoloji markas\u0131 neden Ducati MotoGP\u2019yi se\u00e7ti?<\/title>\n<meta name=\"description\" content=\"Lenovo-Ducati sponsorluk anla\u015fmas\u0131 kapsam\u0131nda, tak\u0131m\u0131n faaliyetlerine entegre edilmi\u015f kurumsal donan\u0131m da yer almaktad\u0131r.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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