{"id":348698,"date":"2026-08-26T15:43:43","date_gmt":"2026-08-26T13:43:43","guid":{"rendered":"https:\/\/rtrsports.com\/?p=348698"},"modified":"2026-08-26T15:43:43","modified_gmt":"2026-08-26T13:43:43","slug":"mms-nascar-otuz-yil-dorde-bir-roi","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/mms-nascar-otuz-yil-dorde-bir-roi\/","title":{"rendered":"M&#038;M&#8217;s ve NASCAR: otuz y\u0131l, 4&#8217;e 1 ROI ve bir sponsorluk nas\u0131l kapan\u0131r"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-6732\" title=\"M&amp;M's NASCAR\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/07\/mmbase.jpg\" alt=\"NASCAR sponsorlu\u011funun y\u00fcz\u00fc olan M&amp;M's maskotlar\u0131\" width=\"300\" height=\"225\" \/>Swiss Court, City of Westminster, WC2H 7DG: Londra&#8217;n\u0131n kalbi, Leicester Square ile Piccadilly aras\u0131. \u0130\u00e7eri girmek i\u00e7in bir saat kuyruk, \u0130ngiliz k\u0131\u015f\u0131n\u0131n keskin so\u011fu\u011funda, insan\u0131n gururuna kadar i\u015fleyen ince bir ya\u011fmurun alt\u0131nda. D\u0131\u015far\u0131 \u00e7\u0131kt\u0131\u011f\u0131n\u0131zda, dirsek atarak ald\u0131\u011f\u0131n\u0131z yumu\u015fak bir plastik po\u015feti s\u0131k\u0131ca tutuyorsunuz. \u0130\u00e7inde <strong>\u015feker<\/strong> var.<\/p>\n<p>Ba\u015flamak i\u00e7in do\u011fru nokta buras\u0131, \u00e7\u00fcnk\u00fc bu vakan\u0131n neden h\u00e2l\u00e2 incelenmeye de\u011fer oldu\u011funu a\u00e7\u0131kl\u0131yor. M&amp;M&#8217;s otuz y\u0131l\u0131n\u0131 bir markan\u0131n, do\u011fdu\u011fu \u00fcr\u00fcn kategorisinden daha fazlas\u0131n\u0131 ifade edebilece\u011fini kan\u0131tlamaya harcad\u0131 \u2014 ve NASCAR, bu kan\u0131t\u0131n arac\u0131 oldu.<\/p>\n<h2>2012&#8217;de g\u00fcr\u00fclt\u00fc koparan rakamlar<\/h2>\n<p>2012&#8217;de <strong>Mars Incorporated<\/strong> markas\u0131 <strong>M&amp;M&#8217;s<\/strong> ile <strong>NASCAR<\/strong> \u015fampiyonas\u0131 aras\u0131ndaki ortakl\u0131k yirminci y\u0131l\u0131n\u0131 dolduruyordu. \u015eirket bu vesileyle <em>Forbes<\/em>&#8216;a getiri verilerini a\u00e7\u0131klad\u0131 ve rakamlar o d\u00f6nemde tart\u0131\u015fma yaratt\u0131:<\/p>\n<ul>\n<li><strong>harcanan her dolar i\u00e7in 4 dolarl\u0131k<\/strong> bir yat\u0131r\u0131m getirisi<\/li>\n<li>\u015fampiyona taraftarlar\u0131 aras\u0131nda <strong>%72 marka sadakati<\/strong><\/li>\n<li>Amerika Birle\u015fik Devletleri&#8217;nde <em>fifth season<\/em> denen \u015feyin kar\u015f\u0131l\u0131\u011f\u0131 \u2014 <strong>\u00fc\u00e7 ayl\u0131k ciro<\/strong> \u2014 yaln\u0131zca sponsorluktan<\/li>\n<li>NASCAR seyircisinin <strong>%76&#8217;s\u0131<\/strong> M&amp;M&#8217;s&#8217;in kendi sporlar\u0131na sponsor olmas\u0131ndan memnun oldu\u011funu belirtiyordu<\/li>\n<li><strong>%69&#8217;u<\/strong> bu sponsorlu\u011fun \u00e7ikolatal\u0131 at\u0131\u015ft\u0131rmal\u0131k tercihini etkiledi\u011fini kabul ediyordu<\/li>\n<\/ul>\n<p>Mars&#8217;\u0131n sponsorluklardan sorumlu ba\u015fkan yard\u0131mc\u0131s\u0131 <strong>William Clements<\/strong>&#8216;a bir \u015firketi bir sporun i\u00e7inde yirmi y\u0131l kalmaya iten \u015feyin ne oldu\u011fu soruldu\u011funda, verdi\u011fi yan\u0131t a\u015fa\u011f\u0131 yukar\u0131 \u015f\u00f6yleydi: \u201c\u015eaka yap\u0131yorsunuz, de\u011fil mi?\u201d<\/p>\n<p>2012&#8217;de s\u00f6ylemeye gerek olmayan, bug\u00fcn ise gereken bir noktay\u0131 belirtmekte fayda var: <strong>bu rakamlar 2012&#8217;nin foto\u011fraf\u0131d\u0131r<\/strong>, bug\u00fcn\u00fcn de\u011fil. \u00d6nemlerini pe\u015finden ko\u015fulacak bir k\u0131yas de\u011feri olarak de\u011fil, bir sponsorun kendi getirisini bu ayr\u0131nt\u0131 d\u00fczeyinde kamuya a\u00e7t\u0131\u011f\u0131 ender \u00f6rneklerden biri olarak koruyorlar.<\/p>\n<h2>Elbise neden \u00fczerine oturdu<\/h2>\n<p>M&amp;M&#8217;s&#8217;in pazarlamas\u0131 d\u00f6rt gerek\u00e7eyi bir arada tutuyordu ve bunlar bug\u00fcn bir spor platformu de\u011ferlendirilirken s\u0131ralanan gerek\u00e7elerin ayn\u0131s\u0131.<\/p>\n<p>Birincisi <strong>de\u011fer \u00f6rt\u00fc\u015fmesi<\/strong>: NASCAR, t\u0131pk\u0131 renkli draje gibi e\u011flenceli, payla\u015f\u0131lan, herkese a\u00e7\u0131k ve i\u00e7ten Amerikal\u0131. \u0130kincisi <strong>kitlenin \u00f6l\u00e7e\u011fi<\/strong>: alt\u0131n y\u0131llar\u0131nda \u015fampiyona Amerika Birle\u015fik Devletleri&#8217;nde on milyonlarca tutkunu oldu\u011funu bildiriyordu \u2014 h\u0131zl\u0131 t\u00fcketim markalar\u0131n\u0131n g\u00f6rmezden gelmeyi g\u00f6ze alamayaca\u011f\u0131 bir kitle. \u00dc\u00e7\u00fcnc\u00fcs\u00fc <strong>kar\u015f\u0131l\u0131kl\u0131 prestij<\/strong>: kendi alan\u0131nda m\u00fckemmelli\u011fi temsil eden iki marka birbirini me\u015frula\u015ft\u0131r\u0131r. D\u00f6rd\u00fcnc\u00fcs\u00fc, en operasyonel olan\u0131, <strong>tempo<\/strong>: y\u0131lda otuz alt\u0131 yar\u0131\u015f haftas\u0131 ve farkl\u0131 co\u011frafyalar, ba\u015fka pek az sporun sundu\u011fu bir aktivasyon ve t\u00fcketici etkinli\u011fi takvimi anlam\u0131na geliyor.<\/p>\n<p>M&amp;M&#8217;s t\u00fcm bunlara, bir vakay\u0131 yaln\u0131zca sa\u011flam de\u011fil ak\u0131lda kal\u0131c\u0131 k\u0131lan par\u00e7ay\u0131 ekledi: bir y\u00fcz. <strong>Kyle Busch<\/strong>, M&amp;M&#8217;s kaplamal\u0131 18 numaral\u0131 Toyota&#8217;y\u0131 Joe Gibbs Racing ad\u0131na <strong>on be\u015f sezon<\/strong> boyunca, 2008&#8217;den 2022&#8217;ye kadar kulland\u0131 ve iki Cup Series \u015fampiyonlu\u011fu kazand\u0131. Sponsorluk, bir arac\u0131n \u00fczerindeki logo olmaktan \u00e7\u0131k\u0131p ilk bak\u0131\u015fta tan\u0131nan bir g\u00f6rsel kimli\u011fe d\u00f6n\u00fc\u015ft\u00fc.<\/p>\n<h2>Nas\u0131l bitti<\/h2>\n<p>Bitti, ve 2012&#8217;de yazamayaca\u011f\u0131m\u0131z k\u0131s\u0131m tam da bu.<\/p>\n<p>Mars, NASCAR&#8217;dan <strong>2022 sezonunun sonunda<\/strong> ayr\u0131ld\u0131; karar\u0131n\u0131 Joe Gibbs Racing&#8217;e bir y\u0131ldan fazla \u00f6nceden bildirdi ki tak\u0131m yerine ge\u00e7ecek bir sponsor bulacak zaman\u0131 olsun. Tak\u0131m ba\u015fkan\u0131 Dave Alpern&#8217;in aktard\u0131\u011f\u0131 gerek\u00e7ede dramatik hi\u00e7bir \u015fey yok ve tam da bu y\u00fczden \u00f6\u011freticidir: \u015firket ba\u015fka \u015feyler denemek istiyordu ve <strong>\u00e7ok b\u00fcy\u00fck bir b\u00fct\u00e7e bile sonludur<\/strong> \u2014 yeni bir \u015fey denemek istiyorsan\u0131z, o para ba\u015fka bir yerden \u00e7\u0131kmak zorunda.<\/p>\n<p>Ne bir kavga, ne hayal k\u0131r\u0131kl\u0131\u011f\u0131 yaratan sonu\u00e7lar, ne de g\u00f6rkemli bir strateji de\u011fi\u015fikli\u011fi. Otuz y\u0131l boyunca i\u015fleyen bir sponsorluk, ya\u015fam d\u00f6ng\u00fcs\u00fcn\u00fc tamamlad\u0131\u011f\u0131 i\u00e7in kapand\u0131. Bir ili\u015fkinin s\u00fcresi onun sa\u011fl\u0131\u011f\u0131yla kar\u0131\u015ft\u0131r\u0131ld\u0131\u011f\u0131 her seferde ak\u0131lda tutulmaya de\u011fer bir final: bu iki \u015fey, birbirine benzemeyi b\u0131rakt\u0131klar\u0131 g\u00fcne kadar birbirinin ayn\u0131s\u0131 g\u00f6r\u00fcn\u00fcr.<\/p>\n<h2>Bir gecelik d\u00f6n\u00fc\u015f<\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-medium wp-image-6734\" title=\"Kyle Busch ve M&amp;M's kaplamas\u0131\" src=\"https:\/\/rtrsports.com\/wp-content\/uploads\/2024\/08\/mmswp4-300x225.jpg\" alt=\"NASCAR'da Kyle Busch'un kulland\u0131\u011f\u0131 M&amp;M's kaplamal\u0131 ara\u00e7\" width=\"300\" height=\"225\" \/><strong>Kyle Busch 21 May\u0131s 2026&#8217;da<\/strong>, 41 ya\u015f\u0131nda, sepsise ilerleyen a\u011f\u0131r bir zat\u00fcrre nedeniyle hayat\u0131n\u0131 kaybetti. 2001&#8217;de Dale Earnhardt&#8217;tan bu yana sezon i\u00e7inde vefat eden ilk tam zamanl\u0131 pilottu.<\/p>\n<p><strong>19 Eyl\u00fcl 2026&#8217;da<\/strong>, Bristol&#8217;deki Bass Pro Shops Night Race&#8217;te, <strong>M&amp;M&#8217;s tek bir yar\u0131\u015f i\u00e7in NASCAR&#8217;a d\u00f6n\u00fcyor<\/strong>: Mars, Joe Gibbs Racing&#8217;in <strong>Ty Gibbs<\/strong> taraf\u0131ndan kullan\u0131lan 54 numaral\u0131 Toyota&#8217;s\u0131na, Busch&#8217;un kariyerinden karelerle kurulmu\u015f bir mozaik kaplamayla sponsor oluyor. Pistin se\u00e7imi tesad\u00fcf de\u011fil \u2014 Bristol&#8217;\u00fcn yar\u0131m millik beton ovalinde Busch, \u00fc\u00e7 ulusal \u015fampiyona genelinde 22 kez, bunlar\u0131n sekizinde Cup Series&#8217;te kazand\u0131.<\/p>\n<p>D\u00f6rt y\u0131l \u00f6nce bu spordan \u00e7\u0131km\u0131\u015f bir marka, sat\u0131\u015f hedefi olmadan, hi\u00e7bir \u00f6l\u00e7\u00fcm modelinin \u00f6ng\u00f6rmedi\u011fi bir gerek\u00e7eyle bir geceli\u011fine geri d\u00f6n\u00fcyor.<\/p>\n<h2>Bu vakadan geriye ne kal\u0131yor<\/h2>\n<p>\u00dc\u00e7 \u015fey, ve hi\u00e7biri \u015fekerlerle ilgili de\u011fil.<\/p>\n<p>Birincisi, <strong>biri \u00f6l\u00e7meye karar verdi\u011finde getirinin \u00f6l\u00e7\u00fclebilir oldu\u011fu<\/strong>. M&amp;M&#8217;s&#8217;in 4&#8217;e 1&#8217;i, uzun soluklu bir sponsorlu\u011fa dair ender kamuya a\u00e7\u0131k verilerden biri olmay\u0131 s\u00fcrd\u00fcr\u00fcyor ve on d\u00f6rt y\u0131l sonra h\u00e2l\u00e2 al\u0131nt\u0131lanmas\u0131, bir sponsorun kendi rakamlar\u0131n\u0131 a\u00e7mas\u0131n\u0131n ne kadar nadir oldu\u011funu anlat\u0131yor. B\u00f6yle bir \u00f6l\u00e7\u00fcm\u00fcn bug\u00fcn nas\u0131l kuruldu\u011funu <a href=\"https:\/\/rtrsports.com\/tr\/blog\/nascar-sponsorlugu-roi-olcum-rehberi\/\">NASCAR sponsorluklar\u0131nda ROI \u00f6l\u00e7\u00fcm\u00fc \u00e7er\u00e7evesinde<\/a> yazd\u0131k.<\/p>\n<p>\u0130kincisi, <strong>bir sponsorlu\u011fun ya\u015fam d\u00f6ng\u00fcs\u00fc oldu\u011fu<\/strong> ve bu d\u00f6ng\u00fcn\u00fcn sonunu g\u00f6rmenin bir ba\u015far\u0131s\u0131zl\u0131k olmad\u0131\u011f\u0131. \u201cYenilemek, yeniden g\u00f6r\u00fc\u015fmek yoksa de\u011fi\u015ftirmek mi\u201d sorusu, ili\u015fki h\u00e2l\u00e2 i\u015flerken sorulmal\u0131, i\u015flemeyi b\u0131rakt\u0131ktan sonra de\u011fil \u2014 <a href=\"https:\/\/rtrsports.com\/tr\/blog\/yenileyin-yeniden-gorusun-veya-degistirin-motor-sporlari-sponsorluk-dongunuzun-ne-zaman-bitecegine-nasil-karar-verirsiniz\/\">d\u00f6ng\u00fc sonuna dair bu analizin<\/a> konusu tam olarak bu.<\/p>\n<p>\u00dc\u00e7\u00fcnc\u00fcs\u00fc en az \u00f6l\u00e7\u00fclebilir olan\u0131 ve belki de en \u00f6nemlisi. Otuz y\u0131ll\u0131k tutarl\u0131 varl\u0131k, s\u00f6zle\u015fmenin bitiminden sonraya kalan bir \u015fey in\u015fa etti: d\u00f6rt y\u0131ll\u0131k yoklu\u011fun ard\u0131ndan h\u00e2l\u00e2 an\u0131nda tan\u0131nan bir kaplama ve bir \u015firketi bir geceli\u011fine geri getirecek kadar g\u00fc\u00e7l\u00fc, bir insana duyulan ba\u011f. Bunu kimse b\u00fct\u00e7eye yazmam\u0131\u015ft\u0131.<\/p>\n<p>Bug\u00fcn NASCAR&#8217;\u0131 bir platform olarak de\u011ferlendirenler ba\u015flang\u0131\u00e7 rakamlar\u0131n\u0131 \u2014 paketler, maliyetler ve f\u0131rsatlar \u2014 <a href=\"https:\/\/rtrsports.com\/tr\/blog\/nascar-sponsorlugu-paketler-maliyetler-firsatlar\/\">NASCAR sponsorlu\u011fu rehberimizde<\/a>, sahadaki markalar\u0131n g\u00fcncel haritas\u0131n\u0131 ise <a href=\"https:\/\/rtrsports.com\/tr\/blog\/nascar-sponsorlar-listesi-2026-premier-ortaklar-takimlar-ve-unvan-sponsorlari\/\">2026 NASCAR sponsorlar\u0131 listesinde<\/a> bulur.<\/p>\n    <div itemscope itemtype=\"https:\/\/schema.org\/FAQPage\" class=\"faq-schema-wrapper question-list-wrap\">\r\n\r\n                    <h2><b>M&amp;M&#039;s\u2013NASCAR sponsorlu\u011fu hakk\u0131nda s\u0131k sorulan sorular<\/b><\/h2>\r\n        \r\n        <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>M&amp;M&#039;s&#039;in NASCAR sponsorlu\u011funun ROI&#039;si neydi?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>2012&#8217;de, ortakl\u0131\u011f\u0131n yirminci y\u0131l\u0131nda Mars, Forbes&#8217;a yat\u0131r\u0131lan her dolar i\u00e7in 4 dolar getiri, NASCAR taraftarlar\u0131 aras\u0131nda %72 marka sadakati ve yaln\u0131zca sponsorluktan gelen \u00fc\u00e7 ayl\u0131k ciroya denk bir katk\u0131 bildirdi. Bu veriler 2012&#8217;ye aittir, g\u00fcncel de\u011fildir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>M&amp;M&#039;s NASCAR&#039;a ne kadar s\u00fcre sponsor oldu?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Yakla\u015f\u0131k otuz y\u0131l: ortakl\u0131k 2012&#8217;de yirminci y\u0131l\u0131n\u0131 dolduruyordu ve 2022 sezonunun sonunda kapand\u0131. Kyle Busch, M&amp;M&#8217;s kaplamal\u0131 18 numaral\u0131 arac\u0131 on be\u015f sezon boyunca, 2008&#8217;den 2022&#8217;ye kadar kulland\u0131.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Mars NASCAR&#039;dan neden ayr\u0131ld\u0131?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Hayal k\u0131r\u0131kl\u0131\u011f\u0131 yaratan sonu\u00e7lar y\u00fcz\u00fcnden de\u011fil. Mars karar\u0131n\u0131 Joe Gibbs Racing&#8217;e bir y\u0131ldan fazla \u00f6nceden bildirdi: \u015firket ba\u015fka platformlar denemek istiyordu ve tak\u0131m ba\u015fkan\u0131 Dave Alpern&#8217;in a\u00e7\u0131klad\u0131\u011f\u0131 gibi, \u00e7ok b\u00fcy\u00fck bir b\u00fct\u00e7e bile sonludur \u2014 yeni bir \u015fey denemek i\u00e7in o kaynaklar\u0131n ba\u015fka bir yerden \u00e7\u0131kmas\u0131 gerekir.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>M&amp;M&#039;s NASCAR&#039;a geri d\u00f6nd\u00fc m\u00fc?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>Evet, tek bir yar\u0131\u015f i\u00e7in. 19 Eyl\u00fcl 2026&#8217;da Bristol&#8217;deki Bass Pro Shops Night Race&#8217;te Mars, Joe Gibbs Racing&#8217;in Ty Gibbs taraf\u0131ndan kullan\u0131lan 54 numaral\u0131 Toyota&#8217;s\u0131na, 21 May\u0131s 2026&#8217;da 41 ya\u015f\u0131nda hayat\u0131n\u0131 kaybeden Kyle Busch&#8217;a adanm\u0131\u015f bir mozaik kaplamayla sponsor oluyor.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>Kyle Busch an\u0131s\u0131na d\u00fczenlenen yar\u0131\u015f neden Bristol&#039;de?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u00c7\u00fcnk\u00fc Bristol&#8217;\u00fcn yar\u0131m millik beton ovalinde Busch, \u00fc\u00e7 ulusal NASCAR \u015fampiyonas\u0131 genelinde 22 kez, bunlar\u0131n sekizinde Cup Series&#8217;te kazand\u0131: kariyerini en iyi temsil eden pist buras\u0131.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n    <div itemscope itemprop=\"mainEntity\" itemtype=\"https:\/\/schema.org\/Question\" class=\"faq-item question-list-row\">\r\n\r\n        <h3 class=\"h5\" itemprop=\"name\">\r\n            <b>M&amp;M&#039;s vakas\u0131 sponsorluk de\u011ferlendiren bir markaya ne \u00f6\u011fretiyor?<\/b>\r\n        <\/h3>\r\n\r\n        <div itemscope itemprop=\"acceptedAnswer\" itemtype=\"https:\/\/schema.org\/Answer\">\r\n            <div itemprop=\"text\" class=\"question-answer\">\r\n                <p>\u00dc\u00e7 \u015fey: sponsor \u00f6l\u00e7meye karar verdi\u011finde getirinin \u00f6l\u00e7\u00fclebilir oldu\u011funu; her sponsorlu\u011fun bir ya\u015fam d\u00f6ng\u00fcs\u00fc bulundu\u011funu ve bu d\u00f6ng\u00fcn\u00fcn sonunu g\u00f6rmenin ba\u015far\u0131s\u0131zl\u0131k olmad\u0131\u011f\u0131n\u0131; ve tutarl\u0131, uzun s\u00fcreli bir varl\u0131\u011f\u0131n s\u00f6zle\u015fme bitiminden sonraya kalan bir tan\u0131n\u0131rl\u0131k de\u011feri kurdu\u011funu.<\/p>\n            <\/div>\r\n        <\/div>\r\n\r\n    <\/div>\r\n    <br \/>\n\r\n    <\/div>\r\n    \n\n","protected":false},"excerpt":{"rendered":"<p>Mars, 2012&#8217;de NASCAR sponsorlu\u011funun rakamlar\u0131n\u0131 a\u00e7\u0131klad\u0131: harcanan her dolar i\u00e7in 4 dolar getiri, %72 marka sadakati, \u00fc\u00e7 ayl\u0131k ciroya denk bir katk\u0131. Ortakl\u0131k otuz y\u0131l nas\u0131l ayakta kald\u0131, 2022&#8217;de neden bitti ve geriye ne kald\u0131.<\/p>\n","protected":false},"author":2,"featured_media":156209,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[20207],"tags":[],"class_list":["post-348698","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-spor-pazarlamasi-tr"],"acf":[],"contentshake_article_id":"","yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.8 (Yoast SEO v28.3) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>M&amp;M&#039;s ve NASCAR: otuz y\u0131ll\u0131k sponsorluk ve 4&#039;e 1 ROI<\/title>\n<meta name=\"description\" content=\"Mars 2012&#039;de her dolara 4 dolar getiri ve y\u00fczde 72 marka sadakati bildirdi. 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