{"id":352302,"date":"2026-09-09T10:03:15","date_gmt":"2026-09-09T08:03:15","guid":{"rendered":"https:\/\/rtrsports.com\/sporcu-takim-mi-sampiyona-mi-dogru-spor-sponsorlugunu-nasil-secersiniz\/"},"modified":"2026-09-09T10:10:13","modified_gmt":"2026-09-09T08:10:13","slug":"sporcu-takim-mi-sampiyona-mi-dogru-spor-sponsorlugunu-nasil-secersiniz","status":"publish","type":"post","link":"https:\/\/rtrsports.com\/tr\/blog\/sporcu-takim-mi-sampiyona-mi-dogru-spor-sponsorlugunu-nasil-secersiniz\/","title":{"rendered":"Sporcu, Tak\u0131m m\u0131 \u015eampiyona m\u0131: Do\u011fru Spor Sponsorlu\u011funu Nas\u0131l Se\u00e7ersiniz"},"content":{"rendered":"

2024 y\u0131l\u0131. Orta \u00f6l\u00e7ekli bir \u015firketin pazarlama direkt\u00f6r\u00fc, masas\u0131nda \u00fc\u00e7 teklif buluyor: MotoGP s\u00fcr\u00fcc\u00fcs\u00fc i\u00e7in bir ba\u015fl\u0131k sponsorlu\u011fu paketi, bir Formula 1 tak\u0131m\u0131n\u0131n \u00fczerinde bir logo ve \u015fampiyonan\u0131n Resmi Orta\u011f\u0131 olarak bir anla\u015fma. Kar\u015f\u0131la\u015ft\u0131r\u0131labilir b\u00fct\u00e7e, ka\u011f\u0131t \u00fczerinde benzer hedefler. Bize sorduklar\u0131 soru: nereye gidiyoruz?<\/p>\n

D\u00fcr\u00fcst yan\u0131t: duruma g\u00f6re de\u011fi\u015fir. Ancak bunu bilmek, neye ba\u011fl\u0131 oldu\u011funu da bilmek anlam\u0131na gelir. A\u015fa\u011f\u0131dakiler, markalar\u0131n bu se\u00e7imi sezgiyle de\u011fil netlikle yapmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in otuz y\u0131ld\u0131r kulland\u0131\u011f\u0131m\u0131z \u00e7er\u00e7evedir.<\/p>\n

\u00dc\u00e7 farkl\u0131 kald\u0131ra\u00e7, birbirinin yerine ge\u00e7ebilecek \u00fc\u00e7 se\u00e7enek de\u011fil<\/h2>\n

Bir sporcu, tak\u0131m veya \u015fampiyonay\u0131 sponsorlamak ayn\u0131 arac\u0131n varyantlar\u0131 de\u011fildir. Farkl\u0131 psikolojik ve ticari mekanizmalar \u00fczerinde i\u015fler, farkl\u0131 aktivasyon yap\u0131lar\u0131 gerektirir ve farkl\u0131 zaman ufuklar\u0131na sahiptir. Bunlar\u0131 birbirinin yerine ge\u00e7ebilir olarak g\u00f6rmek, sporla ilk kez ilgilenen markalar\u0131n yapt\u0131\u011f\u0131 ilk hatad\u0131r.<\/p>\n

\u00d6nemli bir ayr\u0131m: sporcu bir insand\u0131r, tak\u0131m bir kurumdur, \u015fampiyona bir platformdur. Spor d\u00fcnyas\u0131nda yer alan \u00fc\u00e7 yat\u0131r\u0131m nesnesi, ancak \u00e7ok farkl\u0131 mant\u0131klara yan\u0131t veriyor ve dolay\u0131s\u0131yla radikal \u00f6l\u00e7\u00fcde farkl\u0131 aktivasyon stratejileri ve planlama ufuklar\u0131 gerektiriyor.<\/p>\n

Bir sporcu sponsorlamak: markan\u0131n insani y\u00fcz\u00fc<\/h2>\n

Nike, 2016 y\u0131l\u0131nda LeBron James ile \u00f6m\u00fcr boyu anla\u015fmay\u0131 resmile\u015ftirdi\u011finde \u2014 yakla\u015f\u0131k bir milyar dolar de\u011ferinde \u2014 formalar\u0131n \u00fczerindeki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc sat\u0131n alm\u0131yordu. Bir anlat\u0131 ekosistemi sat\u0131n al\u0131yordu: Akron’daki zorlu \u00e7ocukluk, Cleveland’a d\u00f6n\u00fc\u015f, vak\u0131flar, kamuoyundaki m\u00fccadeleler. Marka, halk\u0131n kendi ilgisiyle zaten takip etti\u011fi bir hikayenin \u00fczerine konumlan\u0131yordu.<\/p>\n

Motorsportta mant\u0131k ayn\u0131d\u0131r. MotoGP’de Repsol ile Marc Marquez, Red Bull Racing boyas\u0131 arac\u0131l\u0131\u011f\u0131yla Oracle ile Max Verstappen, 2025’te Mercedes ile Formula 1 kadrosuna kat\u0131lacak olan Kimi Antonelli \u2014 bu pencereyi de\u011ferlendiren birka\u00e7 markan\u0131n ilgisini beraberinde getiriyor: k\u00f6kl\u00fc \u015fampiyona k\u0131yasla daha d\u00fc\u015f\u00fck fiyatlarla, uzun bir kariyer boyunca potansiyel y\u00fckseli\u015f vaadiyle gen\u00e7 bir yetene\u011fe ba\u011flanmak. Bu sadece bir spor bahsi de\u011fil \u2014 bir anlat\u0131 bahsi.<\/p>\n

Avantajlar: y\u00fcksek duygusal yo\u011funluk, zengin hikaye anlat\u0131m\u0131, sporcunun hayran kitlesiyle do\u011frudan etkile\u015fim, aktivasyonlarda yarat\u0131c\u0131 esneklik, m\u00fcnhas\u0131r ve farkl\u0131 bir ba\u011f kurma imk\u00e2n\u0131. Dezavantajlar: ki\u015fi kontrol edilemez bir de\u011fi\u015fkendir. Sakatlanmalar, tak\u0131m de\u011fi\u015fiklikleri, itibar krizleri veya yaln\u0131zca uzun s\u00fcreli performans d\u00fc\u015f\u00fc\u015fleri, ilgili markaya do\u011frudan yans\u0131r. De\u011fer yaratan ba\u011f, ayn\u0131 zamanda riskin geldi\u011fi kanald\u0131r.<\/p>\n

Bir tak\u0131m\u0131 sponsorlamak: s\u00fcreklilik ve aktivasyon derinli\u011fi<\/h2>\n

Unilever ile Williams F1 tak\u0131m\u0131nda Rexona, Lenovo ile Ferrari ve Ducati: tak\u0131m sponsorlu\u011funun mant\u0131\u011f\u0131 yap\u0131sal olarak bireysel sporcudan farkl\u0131d\u0131r. Bir ki\u015finin hikayesini sat\u0131n alm\u0131yorsunuz \u2014 bir kuruma eri\u015fim sat\u0131n al\u0131yorsunuz. Kurumlar ise bireysel de\u011fi\u015fimlere dayan\u0131r \u2014 s\u00fcr\u00fcc\u00fcler de\u011fi\u015fir, boyalar kal\u0131r.<\/p>\n

Oracle Red Bull Racing 2024 y\u0131l\u0131nda bu mant\u0131\u011f\u0131n maksimuma ta\u015f\u0131nd\u0131\u011f\u0131 en g\u00f6r\u00fcn\u00fcr \u00f6rne\u011fi sunuyor: on y\u0131l\u0131n en ba\u015far\u0131l\u0131 tak\u0131m\u0131n\u0131 yaln\u0131zca televizyon g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc i\u00e7in de\u011fil, beraberinde gelen ekosistem i\u00e7in se\u00e7en bir B2B teknoloji markas\u0131 \u2014 Milton Keynes’teki misafirperverlik, teknik ortak markalama, hi\u00e7bir bireysel s\u00fcr\u00fcc\u00fc sponsorlu\u011funun asla in\u015fa edemeyece\u011fi k\u00fcresel bir ili\u015fki a\u011f\u0131na eri\u015fim. Bir B2B markas\u0131 i\u00e7in de\u011fer, \u00e7o\u011funlukla bir milyar izleyicinin g\u00f6rd\u00fc\u011f\u00fc logoda de\u011fil, bu varl\u0131\u011f\u0131n ticari ve ili\u015fkisel d\u00fczeyde sa\u011flad\u0131\u011f\u0131 derinliktedir.<\/p>\n

Avantajlar: uzun vadeli istikrar, s\u00fcr\u00fcc\u00fc de\u011fi\u015fimlerinde bile s\u00fcreklilik, yap\u0131land\u0131r\u0131lm\u0131\u015f B2B aktivasyon olanaklar\u0131, bireysel sporcunun sunamayaca\u011f\u0131 fiziksel yap\u0131lara eri\u015fim \u2014 fabrika, misafirperverlik, \u00f6zel etkinlikler. Dezavantajlar: maliyet daha y\u00fcksektir, anlat\u0131 ki\u015fiselle\u015ftirme d\u00fczeyi bireysel sporcuya k\u0131yasla daha d\u00fc\u015f\u00fckt\u00fcr ve m\u00fczakereler daha karma\u015f\u0131kt\u0131r. Tak\u0131m zorlu bir spor sezonu ge\u00e7irirse marka o sezonla \u00f6zde\u015fle\u015fir \u2014 \u00e7er\u00e7eveden \u00e7\u0131kma imk\u00e2n\u0131 olmadan.<\/p>\n

Bir \u015fampiyonay\u0131 sponsorlamak: azami kapsama, minimum anlat\u0131 kontrol\u00fc<\/h2>\n

LVMH Grubu ile Formula 1 aras\u0131nda 2024 y\u0131l\u0131nda duyurulan anla\u015fma \u2014 Louis Vuitton, Mo\u00ebt Hennessy ve di\u011fer portf\u00f6y markalar\u0131n\u0131n k\u00fcresel ortak olarak dahil olmas\u0131yla \u2014 \u015fampiyona mant\u0131\u011f\u0131n\u0131n azami d\u00fczeye ta\u015f\u0131nd\u0131\u011f\u0131 en g\u00fcncel ve en g\u00f6r\u00fcn\u00fcr \u00f6rnektir. LVMH bir tak\u0131m ya da s\u00fcr\u00fcc\u00fc se\u00e7medi. Formula 1’in 180’den fazla pazarda 1,83 milyar taraftara ula\u015ft\u0131\u011f\u0131 bir sezonda t\u00fcm platformda yer almay\u0131 se\u00e7ti.<\/p>\n

Global bir \u015fampiyonan\u0131n sundu\u011fu eri\u015fim, hi\u00e7bir sporcu veya tak\u0131m kombinasyonuyla kopyalanamaz. TIM ile Serie A, Barclays ile Premier League, Heineken ile Formula 1: t\u00fcm bu durumlarda mant\u0131k ayn\u0131d\u0131r. Hi\u00e7 kimseye m\u00fcnhas\u0131r de\u011filsinizdir \u2014 ve tam da bu nedenle potansiyel olarak herkes i\u00e7in vars\u0131n\u0131zd\u0131r. Birden fazla co\u011frafi pazarda geni\u015f kitlelere seslenme hedefi olan telekom operat\u00f6rleri, i\u00e7ecek \u00fcreticileri veya t\u00fcketici elektroni\u011fi \u015firketleri gibi markalar i\u00e7in \u015fampiyona, \u00e7o\u011funlukla tek bir s\u00f6zle\u015fmeyle her \u015feyi kapsayan tek se\u00e7enektir.<\/p>\n

Avantajlar: azami co\u011frafi ve demografik kapsama, tak\u0131mlar ve sporcular aras\u0131ndaki rekabete kar\u015f\u0131 tarafs\u0131zl\u0131k, kategori baz\u0131nda m\u00fcnhas\u0131r avantajlar, sezon boyunca \u015fampiyonan\u0131n t\u00fcm temas noktalar\u0131nda varl\u0131k. Dezavantajlar: maliyet orant\u0131l\u0131 bi\u00e7imde y\u00fcksektir, anlat\u0131 ki\u015fiselle\u015ftirmesi minimaldir \u2014 pek \u00e7ok ortak aras\u0131ndas\u0131n\u0131z, tek de\u011filsiniz \u2014 ve duygusal etkile\u015fim yap\u0131sal olarak sporcu veya tak\u0131ma k\u0131yasla daha d\u00fc\u015f\u00fckt\u00fcr. En \u00f6nemlisi: ortakl\u0131\u011f\u0131n yerle\u015fmesi zaman al\u0131r. \u0130lk y\u0131lda sonu\u00e7 bekleyerek girenler neredeyse her zaman hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frar.<\/p>\n

Nas\u0131l se\u00e7ilir: karardan \u00f6nce d\u00f6rt soru<\/h2>\n

Motorsportta otuz y\u0131l\u0131n ard\u0131ndan markalar\u0131n \u00f6zde\u015f b\u00fct\u00e7elerle parlak kararlar ald\u0131\u011f\u0131n\u0131 ve hatal\u0131 kararlar ald\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fck. Onlar\u0131 birbirinden ay\u0131ran de\u011fi\u015fken neredeyse hi\u00e7bir zaman b\u00fct\u00e7e de\u011fildir: imzalamadan \u00f6nceki hedef netli\u011fidir.<\/p>\n

Vazge\u00e7ilmez d\u00f6rt soru. Birincisi: birincil hedef nedir? Geni\u015f \u00f6l\u00e7ekli marka bilinirli\u011fi ve geni\u015f kapsam \u015fampiyonay\u0131 \u00e7a\u011f\u0131r\u0131r. Duygusal etkile\u015fim ve hikaye anlat\u0131m\u0131 sporcuyu \u00e7a\u011f\u0131r\u0131r. Yap\u0131land\u0131r\u0131lm\u0131\u015f B2B ili\u015fkileri ve s\u00fcreklilik tak\u0131m\u0131 \u00e7a\u011f\u0131r\u0131r. \u0130kincisi: ger\u00e7ek\u00e7i zaman ufku nedir? En az iki ila \u00fc\u00e7 y\u0131l planlayamazsan\u0131z, \u015fampiyona sponsorlu\u011funun olgunla\u015fmaya zaman\u0131 nadiren olur. \u00dc\u00e7\u00fcnc\u00fcs\u00fc: ne d\u00fczeyde anlat\u0131 kontrol\u00fc gereklidir? Sporcu bir insand\u0131r \u2014 onun d\u00fcnyas\u0131na giriyorsunuz, tam tersi de\u011fil. Markan\u0131n t\u00fcm mesajlar\u0131 hassas bi\u00e7imde y\u00f6netmesi gerekiyorsa, tak\u0131m veya \u015fampiyona daha \u00f6ng\u00f6r\u00fclebilir ba\u011flamlar sunar. D\u00f6rd\u00fcnc\u00fcs\u00fc: haklardan ayr\u0131 olarak aktivasyonlar i\u00e7in ne kadar b\u00fct\u00e7e mevcuttur? Haklar, giri\u015f biletidir. Aktivasyonlar olmadan \u2014 etkinlikler, i\u00e7erik, misafirperverlik, ortak markalama \u2014 bir boyama \u00fczerindeki logo nadiren ger\u00e7ek alg\u0131ya d\u00f6n\u00fc\u015f\u00fcr. Kulland\u0131\u011f\u0131m\u0131z pratik kural: haklardan ayr\u0131 aktivasyon b\u00fct\u00e7esi olarak hak maliyetlerinin en az y\u00fczde ellisini planlamak.<\/p>\n

Do\u011fru karar soyutta var olmaz. Belirli bir marka, belirli bir pazar, belirli bir hedef ba\u011flam\u0131nda var olur. Bu, sponsorlar\u0131n, ajanslar\u0131n ve spor hakk\u0131 sahiplerinin art\u0131k g\u00f6rmezden gelemeyece\u011fi bir \u015feydir \u2014 ve do\u011fru y\u00f6ntemle ele al\u0131nd\u0131\u011f\u0131nda sponsorlu\u011fu bir maliyetten \u00f6l\u00e7\u00fclebilir getiris olan bir yat\u0131r\u0131ma d\u00f6n\u00fc\u015ft\u00fcr\u00fcr.<\/p>\n

Motorsportta bir sponsorlu\u011fu de\u011ferlendiriyor ve markan\u0131za en uygun se\u00e7ene\u011fi tart\u0131\u015fmak istiyorsan\u0131z, Formula 1 sponsorlu\u011fu sayfam\u0131z<\/a> nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131z\u0131 anlamak i\u00e7in iyi bir ba\u015flang\u0131\u00e7 noktas\u0131d\u0131r. \u0130lk g\u00f6r\u00fc\u015fme i\u00e7in m\u00fcsaitiz.<\/p>\n

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S\u0131k\u00e7a sorulan sorular: sporcu, tak\u0131m m\u0131 \u015fampiyona m\u0131?<\/b><\/h2>\r\n \r\n
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\r\n Sporcu ve tak\u0131m sponsorlamak aras\u0131ndaki fark nedir?<\/b>\r\n <\/h3>\r\n\r\n
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Bir sporcuyu sponsorlamak, onun hikayesine, karakterine ve ki\u015fisel hayran kitlesine ba\u011flanmak anlam\u0131na gelir: duygusal etkile\u015fim potansiyeli y\u00fcksektir ancak itibar riski ayn\u0131 kanaldan gelir. Bir tak\u0131m\u0131 sponsorlamak ise bireysel sporcu de\u011fi\u015fimlerinden sa\u011f \u00e7\u0131kan bir kuruma yat\u0131r\u0131m yapmak anlam\u0131na gelir; daha b\u00fcy\u00fck uzun vadeli istikrara ve daha yap\u0131land\u0131r\u0131lm\u0131\u015f B2B aktivasyon olanaklar\u0131na sahiptir. Se\u00e7im hedefe ba\u011fl\u0131d\u0131r: hikaye anlat\u0131m\u0131 ve ki\u015fisel ba\u011f sporcuya, s\u00fcreklilik ve sistem ise tak\u0131ma i\u015faret eder.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n \u015eampiyona sponsorlu\u011fu tak\u0131ma ne zaman tercih edilir?<\/b>\r\n <\/h3>\r\n\r\n
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\u015eampiyona sponsorlu\u011fu, hedef geni\u015f bir kitlede azami co\u011frafi ve demografik kapsama oldu\u011funda ve marka en az \u00fc\u00e7 ila be\u015f y\u0131ll\u0131k bir ufukta planlayabildi\u011finde anlaml\u0131d\u0131r. Telekom operat\u00f6rleri, i\u00e7ecek \u00fcreticileri veya t\u00fcketici elektroni\u011fi \u015firketleri gibi markalar, tek bir tak\u0131m veya sporcuya ba\u011flanmaktan ziyade t\u00fcm platformda yer almaktan daha fazla de\u011fer elde eder. Tersine, g\u00fc\u00e7l\u00fc bir duygusal ba\u011f veya belirli bir toplulu\u011fa ayr\u0131cal\u0131kl\u0131 eri\u015fim gerekiyorsa tak\u0131m veya sporcu daha etkilidir.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Sponsorluk haklar\u0131n\u0131n yan\u0131 s\u0131ra aktivasyonlar i\u00e7in ne kadar ayr\u0131lmal\u0131d\u0131r?<\/b>\r\n <\/h3>\r\n\r\n
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Yerle\u015fik pratik kural, aktivasyonlar i\u00e7in hak maliyetlerinin en az y\u00fczde ellisini ay\u0131rmakt\u0131r. Haklar giri\u015f biletidir: etkinlikler, i\u00e7erik, misafirperverlik, ortak markalama ve halkla ili\u015fkiler olmadan, bir boyama \u00fczerindeki logo hedef kitle aras\u0131nda nadiren ger\u00e7ek alg\u0131ya d\u00f6n\u00fc\u015f\u00fcr. Spor sponsorlu\u011fundan en iyi getirileri elde eden markalar genellikle haklardan \u00e7ok aktivasyonlara yat\u0131r\u0131m yapar.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n Sporcu sponsorlu\u011funda ba\u015fl\u0131ca risk nedir?<\/b>\r\n <\/h3>\r\n\r\n
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Ba\u015fl\u0131ca risk, sporcunun bir insan olmas\u0131d\u0131r: sakatlanmalar, tak\u0131m de\u011fi\u015fiklikleri, itibar krizleri veya uzun s\u00fcreli sportif performans d\u00fc\u015f\u00fc\u015fleri ilgili markay\u0131 do\u011frudan etkiler. Bu risk, ba\u015fl\u0131ca avantaj\u0131n \u2014 duygusal etkile\u015fimin \u2014 di\u011fer y\u00fcz\u00fcd\u00fcr ve imzalamadan \u00f6nce a\u00e7\u0131k\u00e7a de\u011ferlendirilmelidir. Azaltma stratejileri aras\u0131nda belirli s\u00f6zle\u015fme h\u00fck\u00fcmleri, birden fazla sporcuya \u00e7e\u015fitlendirme ve yenileme se\u00e7enekli k\u0131sa vadeli anla\u015fmalar yer al\u0131r.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
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\r\n RTR Sports sporcu, tak\u0131m ve \u015fampiyona aras\u0131nda se\u00e7im yapmam\u0131za yard\u0131mc\u0131 olabilir mi?<\/b>\r\n <\/h3>\r\n\r\n
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Evet. Otuz y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir uluslararas\u0131 markalara motorsportta sponsorluk kararlar\u0131nda rehberlik ediyoruz \u2014 Formula 1, MotoGP, WEC, NASCAR ve Formula E. Sporcu, tak\u0131m ve \u015fampiyona aras\u0131ndaki se\u00e7im, \u00e7o\u011funlukla hedef analizi, hedef kitle haritalama, hak kullan\u0131labilirli\u011fi do\u011frulama ve aktivasyon yap\u0131land\u0131rmas\u0131n\u0131 kapsayan bir s\u00fcrecin ilk noktas\u0131d\u0131r. Y\u00fck\u00fcml\u00fcl\u00fck gerektirmeyen bir ilk g\u00f6r\u00fc\u015fme i\u00e7in bize ula\u015f\u0131n.<\/p>\n <\/div>\r\n <\/div>\r\n\r\n <\/div>\r\n
\n\r\n <\/div>\r\n \n\n","protected":false},"excerpt":{"rendered":"

2024 y\u0131l\u0131. Orta \u00f6l\u00e7ekli bir \u015firketin pazarlama direkt\u00f6r\u00fc, masas\u0131nda \u00fc\u00e7 teklif buluyor: MotoGP s\u00fcr\u00fcc\u00fcs\u00fc i\u00e7in bir ba\u015fl\u0131k sponsorlu\u011fu paketi, bir Formula 1 tak\u0131m\u0131n\u0131n \u00fczerinde bir logo ve \u015fampiyonan\u0131n Resmi Orta\u011f\u0131 olarak bir anla\u015fma. Kar\u015f\u0131la\u015ft\u0131r\u0131labilir b\u00fct\u00e7e, ka\u011f\u0131t \u00fczerinde benzer hedefler. Bize sorduklar\u0131 soru: nereye gidiyoruz? D\u00fcr\u00fcst yan\u0131t: duruma g\u00f6re de\u011fi\u015fir. Ancak bunu bilmek, neye ba\u011fl\u0131 oldu\u011funu […]<\/p>\n","protected":false},"author":2,"featured_media":157622,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[12],"tags":[],"class_list":["post-352302","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-motogp"],"acf":[],"contentshake_article_id":"","yoast_head":"\nSporcu, Tak\u0131m m\u0131 \u015eampiyona m\u0131: Do\u011fru Sponsorlu\u011fu Se\u00e7in<\/title>\n<meta name=\"description\" content=\"Sporcu, tak\u0131m veya \u015fampiyona sponsorlamak: 30 y\u0131ll\u0131k RTR Sports deneyimi. 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